00:00[Music] i'm steven smith creator of hot works hot works is a 24 hour infrared fitness studio the first hot works location opened in oxford mississippi in february 2017. and three months after that we had 500 members and we have over a thousand members there now and we maintain that level for a 2 300 square foot fitness studio to have a membership like that's pretty phenomenal because they love the workout and they're getting the results in way less time than they could with other types of workouts it's convenient there's never a line there's never anybody turned down you always have an opening for a workout there are 10 plus different types of workouts you are led by a virtual instructor that comes on according to a set schedule 24 hours a day eight isometric workouts and three hit high intensity interval training workouts isometric is
01:00an exercise form that involves holding postures hide iso was the very first workout that we ever created hot yoga hot pilates hot bar nut hot warrior hot core hot buns and hot bands on the hit side of the equation you have three machines three cycles three rowers or you'll have three total body trainers for this workout that we call hot blast combination of all the benefits that you get from an environment inside of the infrared sauna is what we call 3d training that's the combination of heat infrared energy and exercise training in a 3d environment greatly accelerates your metabolism gets you to your target heart rate sooner and forces your body to acclimate to the heat which conditions you for optimum performance in normal everyday environments we also have a functional training area that is non-heated to have as a supplement to your infrared training program the
02:00hot works app we call it the burn off app we call it the burn off app because it it's there to help you track your calorie burn and it's also used to let you book your training sessions you can sync with your fitness tracker as long as long as you have a heart rate monitor and it will allow you to record the calories that you burn while you're working out and then it'll also allow you to track your one hour after burn you can't compete against yourself but also against others you'll notice you're burning calories at a much higher rate than you would in an air-conditioned environment we've created a virtual personal trainer program it allows our customers who have the sweat everywhere membership to go into their app the hot works burn off app and they can go to the virtual personal trainer tab and then they'll see 10 different body parts that they can train you can mix and match you can do it however you like you can go at your own best pace
03:00and you can get a resistance slash functional training workout and do it by body part the hot works training method is providing more workout in less time it's the driving force behind the creation of each workout type for hot works it consists of 3d training consistency with the workouts and cross training which diversifies the training program accelerates progression alleviates boredom and motivates it yields tremendous results you can go on any one of our facebook pages any location out there and start reading the five star ratings and you can see why people like this workout a lot of them are going to say because i can get in and out in way less time i know i'm getting a great workout i'm burning tremendous calories in a short amount of time and on and on and on there are now more than 100 hot works locations open in just three years the goal is to have 500 locations in the
04:00first five years and we're now going international starting in ireland surely thereafter australia and soon to be in development saudi arabia because we're virtual and because we have a lesser need of a staff and our overhead is less we pass that savings along to our customers so the customers are getting more for their money in a shorter amount of time we're headquartered in marrero louisiana which is the west bank we've grown this brand and we manage an existing franchise as well and there's less than 30 people that work for corporate we want to win the super bowl of fitness it means changing the way people work out for the better improving the fitness world we want to make fitness history put our brand out there in every vibrant community we want to spread the news about infrared training and how effective what we call 3d training
05:00is how people can spend less time in the gym and more time with their family to reach that that initial milestone of 100 open locations in three years it sets us on a trajectory that i really believe that we'll hit that 500 mark in our fifth year and the sky's the limit after that gonna continue to expand and recruit into our organization people who like the culture and believe in what we're doing