In a world where time is precious, the pursuit of effective fitness solutions has never been more critical. Enter Hot Works, a 24-hour infrared fitness studio that has redefined the way we approach workouts. Founded in 2017, this innovative sanctuary combines the advantages of infrared technology with a diverse range of workout offerings, making it easier than ever to achieve optimal health and performance.
At the heart of Hot Works is a commitment to efficiency. Members experience significant calorie burn in less time compared to traditional workouts. As Steven Smith, the creator of Hot Works, notes, "The hot works training method is providing more workout in less time." This approach not only enhances physical fitness but also fosters a sense of community and accessibility, ensuring that everyone can find their place within this evolving fitness landscape.
Hot Works began its journey in Oxford, Mississippi, with a vision to revolutionize fitness through infrared technology. Within just three months of opening, the studio welcomed 500 members, a testament to its appeal and effectiveness. Today, that number has grown to over a thousand, demonstrating the brand’s ability to maintain engagement and satisfaction in a compact environment.
The studio operates 24 hours a day, ensuring that members can access workouts at their convenience. This flexibility eliminates the common barriers associated with traditional gyms, such as long wait times and overcrowding. As Smith emphasizes, "Customers are getting more for their money in a shorter amount of time."
Hot Works offers a diverse range of workouts, featuring over ten different types led by virtual instructors. This includes eight isometric workouts and three high-intensity interval training (HIIT) options. Isometric exercises, which involve holding postures, are complemented by dynamic HIIT sessions that utilize various machines, such as cycles and rowers.
The combination of these workouts creates what Hot Works refers to as "3D training." This approach integrates heat, infrared energy, and exercise, allowing members to reach their target heart rates more quickly and effectively. By acclimating to the heat, the body becomes conditioned for optimal performance in everyday environments.
Infrared training accelerates metabolism and enhances workout efficiency. The heat generated in the infrared sauna environment increases heart rate and calorie burn, making each session more productive. Research suggests that exercising in a heated environment can lead to greater cardiovascular benefits and improved endurance.
This method not only promotes physical resilience but also fosters mental clarity. Members often report feeling invigorated and focused following their workouts, which can contribute to overall well-being. As Smith articulates, "The hot works training method is providing more workout in less time," emphasizing the dual benefits of efficiency and effectiveness.
To further enhance the member experience, Hot Works has developed the Burn Off app. This digital tool allows members to track their calorie burn during workouts and book sessions conveniently. By syncing with fitness trackers, users can monitor their progress and set personal goals.
The app also features a virtual personal trainer program, enabling members to customize their workouts by targeting specific body parts. This level of personalization empowers individuals to take control of their fitness journeys, making it easier to achieve desired outcomes.
Hot Works has ambitious plans for growth, aiming to expand to 500 locations within five years. With over 100 locations already established in just three years, the brand is on a trajectory that suggests it will reach this goal. The company is also venturing into international markets, with plans to open locations in Ireland and Australia.
This expansion reflects Hot Works' commitment to spreading awareness about the benefits of infrared training. As Smith states, "We want to win the super bowl of fitness," highlighting the brand's aspiration to make a lasting impact on the fitness industry.