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Harnessing the Power of Infrared: The Evolving Landscape of Fitness
HOTWORX INFRARED SAUNA WORKOUT BENEFITS
Key Takeaways
Hot Works is a 24-hour infrared fitness studio founded in 2017.
The studio offers 10+ types of workouts led by virtual instructors.
Infrared training accelerates metabolism and improves workout efficiency.
The Hot Works app tracks calorie burn and allows session bookings.
The brand aims to expand to 500 locations within five years.
Customers experience significant calorie burn in less time compared to traditional workouts.
The company is expanding internationally, starting with Ireland and Australia.
500
Initial membership goal achieved in three months
100
Number of Hot Works locations opened in three years
500
Target number of locations within five years
Introduction to Hot Works
Founded in 2017 in Oxford, Mississippi.
First location gained 500 members in three months.
Workout Offerings
10+ workout types including isometric and HIIT.
Virtual instructors available 24/7.
Benefits of Infrared Training
Accelerates metabolism and improves performance.
Allows for quicker acclimatization to heat.
Hot Works App
Tracks calorie burn and workout sessions.
Syncs with fitness trackers for enhanced tracking.
Expansion Goals
Plans to open 500 locations in five years.
International expansion to Ireland and Australia.
Notable Quotes
"The hot works training method is providing more workout in less time."
"We want to win the super bowl of fitness."
"Customers are getting more for their money in a shorter amount of time."