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Nick McNaught  ·  42 min

How Cold Plunging Will 10x Your Business and Life

Nick McNaught on the performance benefits that extend beyond the plunge—how cold exposure training enhances decision-making, focus, and entrepreneurial resilience.

Key Insights

Mental clarity from cold translates to business decision-making

Stress inoculation builds capacity for high-stakes situations

Morning cold plunge (this topic in depth) sets tone for entire day

Physical practice as metaphor for business challenges

"The body adapts to what you consistently demand of it—controlled stress builds resilience when applied deliberately."
— Nick McNaught
cold exposure recovery hormesis