the cold is one of the greatest the cold is one of the greatest the cold is one of the greatest surrendering tools that are out there it surrendering tools that are out there it surrendering tools that are out there it will get you to surrender or you'll just will get you to surrender or you'll just will get you to surrender or you'll just stop doing it how do you get your heart stop doing it how do you get your heart stop doing it how do you get your heart rate down how do you calm yourself into rate down how do you calm yourself into rate down how do you calm yourself into this experience there's no other option this experience there's no other option this experience there's no other option there CU it'll ruin your immune system there CU it'll ruin your immune system there CU it'll ruin your immune system it'll ruin your nervous system Ryan dwey it'll ruin your nervous system Ryan dwey it'll ruin your nervous system Ryan dwey is the co-founder and CEO of plunge is the co-founder and CEO of plunge is the co-founder and CEO of plunge generating over $100 million in Revenue generating over $100 million in Revenue generating over $100 million in Revenue
the number of people that have gotten the number of people that have gotten into cold water we've expanded into the into cold water we've expanded into the into cold water we've expanded into the sauna space and what that's doing for sauna space and what that's doing for sauna space and what that's doing for people yeah yeah so man I could put uh people yeah yeah so man I could put uh people yeah yeah so man I could put uh there's like business culture uh there's like business culture uh there's like business culture uh internal business they're all different internal business they're all different internal business they're all different things but when you founded Capital things but when you founded Capital things but when you founded Capital floats there's no way this was online floats there's no way this was online floats there's no way this was online for you you had no freaking idea that for you you had no freaking idea that for you you had no freaking idea that this was going to blow it wasn't like this was going to blow it wasn't like this was going to blow it wasn't like you were trying to hop on a trend and be
on our app we see how often people are on our app we see how often people are plunging we know how many commercial plunging we know how many commercial plunging we know how many commercial plunges are out there and what they're plunges are out there and what they're plunges are out there and what they're facilitating a day so it's is it a facilitating a day so it's is it a facilitating a day so it's is it a perfect number are we off by you know perfect number are we off by you know perfect number are we off by you know you if you're close that's a hell of a you if you're close that's a hell of a you if you're close that's a hell of a lot of people it's I think it's even lot of people it's I think it's even lot of people it's I think it's even conservative so across the world so like conservative so across the world so like conservative so across the world so like literally every continent people are literally every continent people are literally every continent people are plunging uh yeah I mean there's almost plunging uh yeah I mean there's almost plunging uh yeah I mean there's almost yeah and that's I'm talking our physical
movements start out really pure and movements start out really pure and really awesome I don't think people are really awesome I don't think people are really awesome I don't think people are inherently evil maybe a fraction of a inherently evil maybe a fraction of a inherently evil maybe a fraction of a fraction of a fraction of a percentage fraction of a fraction of a percentage fraction of a fraction of a percentage but then when I think about technology but then when I think about technology but then when I think about technology giving people the tools it also takes giving people the tools it also takes giving people the tools it also takes away their capacity of choice because away their capacity of choice because away their capacity of choice because their prefrontal cortex gets shut down their prefrontal cortex gets shut down their prefrontal cortex gets shut down and they're just trying to escape a and they're just trying to escape a and they're just trying to escape a marriage or a life they hate so marriage or a life they hate so marriage or a life they hate so therefore they sit online and consume
kind of I'm going to talk about it and kind of I'm going to talk about it and he's like kind of engaging his community he's like kind of engaging his community he's like kind of engaging his community and they're all talking about Muscle and they're all talking about Muscle and they're all talking about Muscle Recovery and there's a lot of like Recovery and there's a lot of like Recovery and there's a lot of like opinions about Muscle Recovery and Cal opinions about Muscle Recovery and Cal opinions about Muscle Recovery and Cal plunging all when you should do it plunging all when you should do it plunging all when you should do it should you do it before you work out should you do it before you work out should you do it before you work out should you do it two hours after should you do it two hours after should you do it two hours after whatever it's kind of to me getting whatever it's kind of to me getting whatever it's kind of to me getting we're getting lost in the sauce there I we're getting lost in the sauce there I we're getting lost in the sauce there I am so excited for him because I will
I'd be curious I I am curious obviously I'd be curious I I am curious obviously cold plunge is a big one what are other cold plunge is a big one what are other cold plunge is a big one what are other things that you stack your day on right things that you stack your day on right things that you stack your day on right yeah okay well we're going to pingpong yeah okay well we're going to pingpong yeah okay well we're going to pingpong this one man CU this is fun like when I this one man CU this is fun like when I this one man CU this is fun like when I so from what I know of you you have a so from what I know of you you have a so from what I know of you you have a connection to God right and it may not connection to God right and it may not connection to God right and it may not be a bearded guy in the sky it's not be a bearded guy in the sky it's not be a bearded guy in the sky it's not like it's a different version of Ryan up like it's a different version of Ryan up like it's a different version of Ryan up there with a beard like you have a there with a beard like you have a there with a beard like you have a connection to a higher power yes of some
in sweat I got all the blood to my skin in sweat I got all the blood to my skin then I go on the cold plunge because then I go on the cold plunge because then I go on the cold plunge because that's giving me all that lymphatic that's giving me all that lymphatic that's giving me all that lymphatic drainage it's just pushing it's shunting drainage it's just pushing it's shunting drainage it's just pushing it's shunting all that blood to my internal organs and all that blood to my internal organs and all that blood to my internal organs and when I'm in the plunge I can actually when I'm in the plunge I can actually when I'm in the plunge I can actually feel my breath cooling as I breathe it feel my breath cooling as I breathe it feel my breath cooling as I breathe it out it's such a trip you guys if you've out it's such a trip you guys if you've out it's such a trip you guys if you've never cold plunge before like this is never cold plunge before like this is never cold plunge before like this is your invitation because it's not just a your invitation because it's not just a your invitation because it's not just a biohacking thing then what I do is
what that momentum is first how you feel what that momentum is first how you feel yeah second like mostly how you feel and yeah second like mostly how you feel and yeah second like mostly how you feel and then what you do afterward is going to then what you do afterward is going to then what you do afterward is going to be like you're going to smile you're be like you're going to smile you're be like you're going to smile you're going to laugh you're going to be more going to laugh you're going to be more going to laugh you're going to be more focused you're going to have energy it focused you're going to have energy it focused you're going to have energy it puts into the Forefront what is the most puts into the Forefront what is the most puts into the Forefront what is the most important thing like when I get out of a important thing like when I get out of a important thing like when I get out of a cold plunge things that I went in cold plunge things that I went in cold plunge things that I went in with um I'm being resentful I'm with um I'm being resentful I'm with um I'm being resentful I'm frustrated I'm I'm annoyed like all
you know mark from Georgia is getting you know mark from Georgia is getting his unit and I like I'll go out and I'll his unit and I like I'll go out and I'll his unit and I like I'll go out and I'll visualize like oh Mark's gonna get a visualize like oh Mark's gonna get a visualize like oh Mark's gonna get a cold plunge and then you know it's like cold plunge and then you know it's like cold plunge and then you know it's like you describing your morning I will go you describing your morning I will go you describing your morning I will go create that into oh Mark's gonna do his create that into oh Mark's gonna do his create that into oh Mark's gonna do his men's groups now and he's gonna have the men's groups now and he's gonna have the men's groups now and he's gonna have the cold plunge there yeah and he's gonna cold plunge there yeah and he's gonna cold plunge there yeah and he's gonna have some guy then that third degree have some guy then that third degree have some guy then that third degree Ripple of Mark's friend that was Ripple of Mark's friend that was Ripple of Mark's friend that was struggling with his like that's when I
have to be honest with yourself like the have to be honest with yourself like the like there's no better that's why I love like there's no better that's why I love like there's no better that's why I love capitalism the market is so brutally capitalism the market is so brutally capitalism the market is so brutally honest and there are very few things in honest and there are very few things in honest and there are very few things in this world that are that brutally honest this world that are that brutally honest this world that are that brutally honest and the scoreboard shows that into how and the scoreboard shows that into how and the scoreboard shows that into how you do as a company what the world says you do as a company what the world says you do as a company what the world says about you have we done it perfect about you have we done it perfect about you have we done it perfect absolutely not we've improved had to get absolutely not we've improved had to get absolutely not we've improved had to get honest feedback critical feedback had to honest feedback critical feedback had to honest feedback critical feedback had to make adjustments but I think business
do them all you're going to meet do them all you're going to meet yourself in all of them totally and I yourself in all of them totally and I yourself in all of them totally and I think they each one will show its own think they each one will show its own think they each one will show its own maybe a different lens for you to look maybe a different lens for you to look maybe a different lens for you to look at it through that can be the right way at it through that can be the right way at it through that can be the right way for me to receive it like sometimes my for me to receive it like sometimes my for me to receive it like sometimes my partner might be giving me this feedback partner might be giving me this feedback partner might be giving me this feedback but I'm not willing to receive it from but I'm not willing to receive it from but I'm not willing to receive it from her yeah but business like you said it her yeah but business like you said it her yeah but business like you said it shows up and it it's the same thing but shows up and it it's the same thing but shows up and it it's the same thing but I'm not oh I'm willing to be on like
would you plug into that when we look at would you plug into that when we look at mental health and and really moving the mental health and and really moving the mental health and and really moving the needle not just like hearsay or what you needle not just like hearsay or what you needle not just like hearsay or what you think might happen like 45 million think might happen like 45 million think might happen like 45 million people is a big database that's a lot of people is a big database that's a lot of people is a big database that's a lot of people plunging what else what what else people plunging what else what what else people plunging what else what what else what's one more thing you'd put into what's one more thing you'd put into what's one more thing you'd put into that I mean this one's a lot more that I mean this one's a lot more that I mean this one's a lot more complicated to get to and it takes a complicated to get to and it takes a complicated to get to and it takes a deeper dive but I've really especially deeper dive but I've really especially deeper dive but I've really especially over the last probably year yeah two
in Spain I moved back to the US and got in Spain I moved back to the US and got involved in Major League Soccer cuz I involved in Major League Soccer cuz I involved in Major League Soccer cuz I thought that was my purpose and that's thought that was my purpose and that's thought that was my purpose and that's what it was it got me out of bed every what it was it got me out of bed every what it was it got me out of bed every day and I wanted to go create this sport day and I wanted to go create this sport day and I wanted to go create this sport that I thought was a startup in the that I thought was a startup in the that I thought was a startup in the United States of bringing people United States of bringing people United States of bringing people together of all backgrounds and together of all backgrounds and together of all backgrounds and celebrating and cheering and hugg like celebrating and cheering and hugg like celebrating and cheering and hugg like that was at that point in my life that that was at that point in my life that that was at that point in my life that was the thing then floating became oh
life come from either one actually all life come from either one actually all three but there's some kind of three but there's some kind of three but there's some kind of mysterious we're going to go deep man mysterious we're going to go deep man mysterious we're going to go deep man cuz I like to go deep there's some kind cuz I like to go deep there's some kind cuz I like to go deep there's some kind of of of mysterious God element or karmic element mysterious God element or karmic element mysterious God element or karmic element or even dharmic element that make people or even dharmic element that make people or even dharmic element that make people like yourself or anybody else in those like yourself or anybody else in those like yourself or anybody else in those other two lanes whether you have a other two lanes whether you have a other two lanes whether you have a parent that supports you that wants you parent that supports you that wants you parent that supports you that wants you to get a safe job or that doesn't care
a belonging toward something and love a belonging toward something and love like truly like I am loved like I am my like truly like I am loved like I am my like truly like I am loved like I am my parents left me the end of the day the parents left me the end of the day the parents left me the end of the day the world comes down my I my parents love me world comes down my I my parents love me world comes down my I my parents love me like I to me that's the RO like if I you like I to me that's the RO like if I you like I to me that's the RO like if I you were infused those things like that's were infused those things like that's were infused those things like that's the rocket fuel where it becomes I think the rocket fuel where it becomes I think the rocket fuel where it becomes I think it's still so much to be like life is it's still so much to be like life is it's still so much to be like life is messy life is unknown life is messy life is unknown life is messy life is unknown life is complicated it could be a lot of complicated it could be a lot of complicated it could be a lot of different things I just think if you
it hadn't aired yet cuz it aired later it hadn't aired yet cuz it aired later in Spring of 22 I mean I was very in Spring of 22 I mean I was very in Spring of 22 I mean I was very nervous I also prepared I felt put on a nervous I also prepared I felt put on a nervous I also prepared I felt put on a lot of preparation for it I also felt lot of preparation for it I also felt lot of preparation for it I also felt again goes back to some confidence that again goes back to some confidence that again goes back to some confidence that I had like you you've put in the work to I had like you you've put in the work to I had like you you've put in the work to get here like yeah plunge is what's on get here like yeah plunge is what's on get here like yeah plunge is what's on the main stage but like you've done the main stage but like you've done the main stage but like you've done other businesses you've grinded you've other businesses you've grinded you've other businesses you've grinded you've you felt like you've been an you felt like you've been an you felt like you've been an entrepreneur like you've you know I was
was a Tony Robbins move yeah yeah was a Tony Robbins move yeah yeah Unleash the Power I've yet to go to one Unleash the Power I've yet to go to one Unleash the Power I've yet to go to one of those I I love all these conferences of those I I love all these conferences of those I I love all these conferences because they're doing exactly what you because they're doing exactly what you because they're doing exactly what you and I are saying man they're bringing and I are saying man they're bringing and I are saying man they're bringing people physically together totally and people physically together totally and people physically together totally and see this is the part to Circle back to see this is the part to Circle back to see this is the part to Circle back to mental health this is the part about mental health this is the part about mental health this is the part about mental health that really gets to be mental health that really gets to be mental health that really gets to be known depression and anxiety cannot be known depression and anxiety cannot be known depression and anxiety cannot be healed in
come I've entered community and been the come I've entered community and been the Newbie and been very uncomfortable and Newbie and been very uncomfortable and Newbie and been very uncomfortable and if people weren't kind to me I probably if people weren't kind to me I probably if people weren't kind to me I probably would have left and so it's like just us would have left and so it's like just us would have left and so it's like just us you know probably a lot of healthy you know probably a lot of healthy you know probably a lot of healthy spiritually fit people here like your spiritually fit people here like your spiritually fit people here like your community when you see a newbie there community when you see a newbie there community when you see a newbie there it's like your it's your responsibility it's like your it's your responsibility it's like your it's your responsibility to Shepherd them in and at least let to Shepherd them in and at least let to Shepherd them in and at least let them feel comfortable enough to stay them feel comfortable enough to stay them feel comfortable enough to stay there this is great I don't know if you
like what you do behind closed doors like what you do behind closed doors it's it's a great tool for I think for it's it's a great tool for I think for it's it's a great tool for I think for men like we're talking about men cold men like we're talking about men cold men like we're talking about men cold plunging it's plunging it's plunging it's like men we haven't developed how to like men we haven't developed how to like men we haven't developed how to surrender very well in our life that's surrender very well in our life that's surrender very well in our life that's more of a woman like women have more of a woman like women have more of a woman like women have developed that over time in a better way developed that over time in a better way developed that over time in a better way than we have and cold plunging like you than we have and cold plunging like you than we have and cold plunging like you said these tough guys that wanna the said these tough guys that wanna the said these tough guys that wanna the tough guy video of like I'm gonna suffer
big win for you there's a win there but big win for you there's a win there but we're talking consistently you have this we're talking consistently you have this we're talking consistently you have this at your house you're doing this every at your house you're doing this every at your house you're doing this every single single single day you anyone that does it day you anyone that does it day you anyone that does it consistently you want to know how I know consistently you want to know how I know consistently you want to know how I know they do it consistently they don't tell they do it consistently they don't tell they do it consistently they don't tell you how long or what their temperature you how long or what their temperature you how long or what their temperature is because it's not important anymore is because it's not important anymore is because it's not important anymore because it's their own personal Journey because it's their own personal Journey because it's their own personal Journey it's when someone that's just did it you
up and actually be inspiring to someone up and actually be inspiring to someone else like I I talked to you I was asking else like I I talked to you I was asking else like I I talked to you I was asking you about your relationship like I like you about your relationship like I like you about your relationship like I like to go deep whatever that's who I am I to go deep whatever that's who I am I to go deep whatever that's who I am I don't shy away from it because I want to don't shy away from it because I want to don't shy away from it because I want to feel somebody's essence you how are they feel somebody's essence you how are they feel somebody's essence you how are they managing all the five sides of managing all the five sides of managing all the five sides of themselves because then I can really themselves because then I can really themselves because then I can really trust the advice they give yeah and so trust the advice they give yeah and so trust the advice they give yeah and so when I talk to you and I ask you when I talk to you and I ask you when I talk to you and I ask you questions okay here's a fit man he's in
morning my neck and body were so bad morning my neck and body were so bad like just from stress and not doing the like just from stress and not doing the like just from stress and not doing the tools you know I'm opening this holistic tools you know I'm opening this holistic tools you know I'm opening this holistic health spiritual Wellness Center and I'm health spiritual Wellness Center and I'm health spiritual Wellness Center and I'm not doing anything that goes a part of not doing anything that goes a part of not doing anything that goes a part of it I was giving off smells of my body it I was giving off smells of my body it I was giving off smells of my body that my family was like dude and I'm that my family was like dude and I'm that my family was like dude and I'm like I wearing deodorant and it was just like I wearing deodorant and it was just like I wearing deodorant and it was just like stress mechanism beyond belief so like stress mechanism beyond belief so like stress mechanism beyond belief so that was a time that was like you know that was a time that was like you know that was a time that was like you know once that business opened I went full
for me it's as it's like did I like did for me it's as it's like did I like did the wind stop me in my tracks you know the wind stop me in my tracks you know the wind stop me in my tracks you know something like that where it's like oh something like that where it's like oh something like that where it's like oh man like do I have enough of those man like do I have enough of those man like do I have enough of those signals showing up have I cried recently signals showing up have I cried recently signals showing up have I cried recently like those are kind of things that and like those are kind of things that and like those are kind of things that and again maybe I'm over indexing laughing again maybe I'm over indexing laughing again maybe I'm over indexing laughing or something you know but like am I or something you know but like am I or something you know but like am I checking in with those am I feeling like checking in with those am I feeling like checking in with those am I feeling like that stuff that's I guess my barometer that stuff that's I guess my barometer that stuff that's I guess my barometer is it like a true framework like
a it's just like an honesty to what the a it's just like an honesty to what the moment's calling for yes and this this moment's calling for yes and this this moment's calling for yes and this this feels like maturity it feels like feels like maturity it feels like feels like maturity it feels like maturity and it can only be lived maturity and it can only be lived maturity and it can only be lived through life experience like no knock to through life experience like no knock to through life experience like no knock to Young 20-year-olds I was one once Young 20-year-olds I was one once Young 20-year-olds I was one once remember those days man your early 20s remember those days man your early 20s remember those days man your early 20s uh I look at a lot of that generation uh I look at a lot of that generation uh I look at a lot of that generation and there's some really cool um markers and there's some really cool um markers and there's some really cool um markers of improvement like I don't know if of improvement like I don't know if of improvement like I don't know if you've seen the research about um young
meaningful and replace it with something meaningful and replace it with something so loving like a cold plune or a walk I so loving like a cold plune or a walk I so loving like a cold plune or a walk I wonder if you've had these conversations wonder if you've had these conversations wonder if you've had these conversations in your circles there's I mean you're in in your circles there's I mean you're in in your circles there's I mean you're in a lot of events you have 45 million a lot of events you have 45 million a lot of events you have 45 million people that have done C this people that have done C this people that have done C this conversation has to have come up for you conversation has to have come up for you conversation has to have come up for you the Habit change from something that the Habit change from something that the Habit change from something that hurts to something that heals yeah I hurts to something that heals yeah I hurts to something that heals yeah I think cold think cold think cold plunging first you got to make the
myself get in the environments that you myself get in the environments that you think you just where you want to be think you just where you want to be think you just where you want to be don't think you deserve to be there don't think you deserve to be there don't think you deserve to be there don't like that is it the only goal is don't like that is it the only goal is don't like that is it the only goal is just being can you get in that just being can you get in that just being can you get in that environment and be of some value to that environment and be of some value to that environment and be of some value to that environment it will all take care of environment it will all take care of environment it will all take care of itself we are creatures of habit We rise itself we are creatures of habit We rise itself we are creatures of habit We rise up to the level or sink down to the up to the level or sink down to the up to the level or sink down to the level that we are around that's just how level that we are around that's just how level that we are around that's just how it works like none of us you can be a
have a saying in the like that's the have a saying in the like that's the [ __ ] that fires me up and just gets like [ __ ] that fires me up and just gets like [ __ ] that fires me up and just gets like you know but to see those families you know but to see those families you know but to see those families they're clear that that we are we're they're clear that that we are we're they're clear that that we are we're making and they did a lot of work those making and they did a lot of work those making and they did a lot of work those families to get to a spot where they're families to get to a spot where they're families to get to a spot where they're ready to make that type of commitment ready to make that type of commitment ready to make that type of commitment well I want to talk to the other side of well I want to talk to the other side of well I want to talk to the other side of the coin because everything you're the coin because everything you're the coin because everything you're saying to me makes perfect sense I mean saying to me makes perfect sense I mean saying to me makes perfect sense I mean look I came from welfare which means
you how's your heart how's your body you how's your heart how's your body then in my trusted space to share with then in my trusted space to share with then in my trusted space to share with you how I'm feeling oh my God how many you how I'm feeling oh my God how many you how I'm feeling oh my God how many different life changes could come from different life changes could come from different life changes could come from just that one question yet we're so just that one question yet we're so just that one question yet we're so scared to ask it it's so simple how you scared to ask it it's so simple how you scared to ask it it's so simple how you feeling yep it's so simple yet we shy feeling yep it's so simple yet we shy feeling yep it's so simple yet we shy away from it because to ask the question away from it because to ask the question away from it because to ask the question means we would have to ask it to means we would have to ask it to means we would have to ask it to ourselves yeah we have to ask it to ourselves yeah we have to ask it to ourselves yeah we have to ask it to ourselves we have to be comfortable with
is but that's doesn't exist and as you is but that's doesn't exist and as you get you know I think as experience comes get you know I think as experience comes get you know I think as experience comes you oh this can be so many different you oh this can be so many different you oh this can be so many different things but if you're just on like kind things but if you're just on like kind things but if you're just on like kind of grew up in like a default normal of grew up in like a default normal of grew up in like a default normal boredom anger like these are just your boredom anger like these are just your boredom anger like these are just your that's a normal thing that's how like that's a normal thing that's how like that's a normal thing that's how like that's what it is when someone you can that's what it is when someone you can that's what it is when someone you can accept like oh this is accept like oh this is accept like oh this is uh I don't have to feel this way like uh I don't have to feel this way like uh I don't have to feel this way like that's just a that that's what I'm
2030 it's this question like you said of 2030 it's this question like you said of Truth and I love it because when the Truth and I love it because when the Truth and I love it because when the real truth comes it can be hard to feel real truth comes it can be hard to feel real truth comes it can be hard to feel and hard to hear but the the way that and hard to hear but the the way that and hard to hear but the the way that traditional like K through 12 happens is traditional like K through 12 happens is traditional like K through 12 happens is that you spend your entire day doing that you spend your entire day doing that you spend your entire day doing stuff disconnecting you from how you stuff disconnecting you from how you stuff disconnecting you from how you feel you just do it because you need to feel you just do it because you need to feel you just do it because you need to get an A+ because you have to go to this get an A+ because you have to go to this get an A+ because you have to go to this iy leak school so that your mom and dad iy leak school so that your mom and dad iy leak school so that your mom and dad are happy so that one day you'll be a
of that do you see this happening what of that do you see this happening what I'm creating right here I mean this is I'm creating right here I mean this is I'm creating right here I mean this is the world this is the world that I would the world this is the world that I would the world this is the world that I would want my so my partner she she is a the want my so my partner she she is a the want my so my partner she she is a the it's a guide at an alternative school it's a guide at an alternative school it's a guide at an alternative school it's called Acton it's actually launched it's called Acton it's actually launched it's called Acton it's actually launched out of Austin here they're one of the I out of Austin here they're one of the I out of Austin here they're one of the I think hundreds of locations around the think hundreds of locations around the think hundreds of locations around the country now so we're very like it's life country now so we're very like it's life country now so we're very like it's life we don't have kids but we you know this we don't have kids but we you know this we don't have kids but we you know this is this alternative pathway in education
years from now like looking at first the years from now like looking at first the structures and you know new operation structures and you know new operation structures and you know new operation systems that come but also what is the systems that come but also what is the systems that come but also what is the fruit of this you know like what is fruit of this you know like what is fruit of this you know like what is these brand new humans that are going these brand new humans that are going these brand new humans that are going through a whole new way of developing as through a whole new way of developing as through a whole new way of developing as a younger human like what we you know a younger human like what we you know a younger human like what we you know what's the human potential that's the what's the human potential that's the what's the human potential that's the greatest asset we have what what do we greatest asset we have what what do we greatest asset we have what what do we build as a world from there pretty build as a world from there pretty build as a world from there pretty exciting so how long has she been doing
okay there's a there's a process it's okay there's a there's a process it's the exciting thing in entrepreneurship the exciting thing in entrepreneurship the exciting thing in entrepreneurship there's a process broken in education there's a process broken in education there's a process broken in education right now we're all pretty clear on right now we're all pretty clear on right now we're all pretty clear on that the greatest stuff gets invented that the greatest stuff gets invented that the greatest stuff gets invented during those moments when people during those moments when people during those moments when people especially if you take something like a especially if you take something like a especially if you take something like a child and a parent investing in their child and a parent investing in their child and a parent investing in their child like there's no bigger energy that child like there's no bigger energy that child like there's no bigger energy that comes from it it's like what is comes from it it's like what is comes from it it's like what is education going to become the system's
said these are the moments where the said these are the moments where the coolest stuff happens coolest stuff coolest stuff happens coolest stuff coolest stuff happens coolest stuff right in the most crunchy uncomfortable right in the most crunchy uncomfortable right in the most crunchy uncomfortable what the [ __ ] do we do next totally it's what the [ __ ] do we do next totally it's what the [ __ ] do we do next totally it's going to take a lot of responsibility going to take a lot of responsibility going to take a lot of responsibility you know you're going to have to the way you know you're going to have to the way you know you're going to have to the way that we were thought it was going to be that we were thought it was going to be that we were thought it was going to be or how the world we thought was going to or how the world we thought was going to or how the world we thought was going to look a certain way like that's evolving look a certain way like that's evolving look a certain way like that's evolving and changing and this is like the and changing and this is like the and changing and this is like the moments like you know it's where to be
Plunge in every high school in America Plunge in every high school in America and have that be an emotional and have that be an emotional and have that be an emotional intelligence course and a sematic course intelligence course and a sematic course intelligence course and a sematic course the reason that you probably haven't the reason that you probably haven't the reason that you probably haven't been able to do that is because the been able to do that is because the been able to do that is because the Department of Education in my opinion Department of Education in my opinion Department of Education in my opinion and the systems that are here want and the systems that are here want and the systems that are here want people to be order takers and cogs and people to be order takers and cogs and people to be order takers and cogs and wheels once you start getting people in wheels once you start getting people in wheels once you start getting people in their bodies young kids in their bodies their bodies young kids in their bodies their bodies young kids in their bodies The Narrative shifts completely and the
person is like one of the things that person is like one of the things that gives me the most inspiration and hope gives me the most inspiration and hope gives me the most inspiration and hope love what he's up to but that's like a love what he's up to but that's like a love what he's up to but that's like a model that we're building he actually model that we're building he actually model that we're building he actually saw it from the Forefront of like oh I'm saw it from the Forefront of like oh I'm saw it from the Forefront of like oh I'm not here to like get my kids to recover not here to like get my kids to recover not here to like get my kids to recover better so they can train more it was better so they can train more it was better so they can train more it was literally no this is an emotional literally no this is an emotional literally no this is an emotional intelligence tool an emotional intelligence tool an emotional intelligence tool an emotional regulation tool that's a huge front you regulation tool that's a huge front you regulation tool that's a huge front you talk about like
see my dad do it eventually they're see my dad do it eventually they're probably going to start joining you at probably going to start joining you at probably going to start joining you at some point and you know it's like that some point and you know it's like that some point and you know it's like that is you talk about that's how you can get is you talk about that's how you can get is you talk about that's how you can get in front of habit stacking where it's in front of habit stacking where it's in front of habit stacking where it's like you don't have to go break the like you don't have to go break the like you don't have to go break the chains it's just like oh this is put in chains it's just like oh this is put in chains it's just like oh this is put in from day one that that that's another from day one that that that's another from day one that that that's another one of those exciting ones of like that one of those exciting ones of like that one of those exciting ones of like that neural wiring of whatever that looks neural wiring of whatever that looks neural wiring of whatever that looks like and what that you know who your
practical for young kids and families practical for young kids and families that are financially strapped and the that are financially strapped and the that are financially strapped and the way I think we do this is by taking all way I think we do this is by taking all way I think we do this is by taking all the subsidization that's happening like the subsidization that's happening like the subsidization that's happening like I don't know if you're aware of this but I don't know if you're aware of this but I don't know if you're aware of this but Lunchables craft hes just got pulled Lunchables craft hes just got pulled Lunchables craft hes just got pulled from schools did you hear about this I I from schools did you hear about this I I from schools did you hear about this I I didn't hear that specifically no listen didn't hear that specifically no listen didn't hear that specifically no listen so people y'all are hearing this in 2025 so people y'all are hearing this in 2025 so people y'all are hearing this in 2025 but last year in 2024 um craft hindes but last year in 2024 um craft hindes but last year in 2024 um craft hindes realized that because of consumer
the money it's so simple in my mind the money it's so simple in my mind right it's so simple if I I do think right it's so simple if I I do think right it's so simple if I I do think there is that opportunity from the educ there is that opportunity from the educ there is that opportunity from the educ because the dollars are like you said because the dollars are like you said because the dollars are like you said the dollars are there're they're being the dollars are there're they're being the dollars are there're they're being spent it's like you talked about let's spent it's like you talked about let's spent it's like you talked about let's excuse act in there is a private school excuse act in there is a private school excuse act in there is a private school parents you have to pay to be in it but parents you have to pay to be in it but parents you have to pay to be in it but every we pay tax dollars for our kids to every we pay tax dollars for our kids to every we pay tax dollars for our kids to go to public like there are dollars that go to public like there are dollars that go to public like there are dollars that Associated per kid I pay taxes for kids
and Whole Foods that's not the and Whole Foods that's not the conversation I'm wanting to have what conversation I'm wanting to have what conversation I'm wanting to have what I'm saying is to piggy back on your I'm saying is to piggy back on your I'm saying is to piggy back on your comment earlier about how you are a comment earlier about how you are a comment earlier about how you are a proponent of capitalism I think people proponent of capitalism I think people proponent of capitalism I think people have been so wounded because capitalism have been so wounded because capitalism have been so wounded because capitalism has been used in a way that really was has been used in a way that really was has been used in a way that really was just a win or take all type thing what just a win or take all type thing what just a win or take all type thing what I'm talking about is meritocracy and I'm talking about is meritocracy and I'm talking about is meritocracy and that's what vaynerchuck talks about a that's what vaynerchuck talks about a that's what vaynerchuck talks about a lot again I'm not claiming that the
is brutal like there it's like nature is brutal like there it's like nature that's what that's what attracts me to that's what that's what attracts me to that's what that's what attracts me to it like the lion don't care if as us it like the lion don't care if as us it like the lion don't care if as us sitting there that's a cute creature and sitting there that's a cute creature and sitting there that's a cute creature and it rips the head off of the gazelle like it rips the head off of the gazelle like it rips the head off of the gazelle like there's no emotion attached to that like there's no emotion attached to that like there's no emotion attached to that like that is the market is that to its own that is the market is that to its own that is the market is that to its own degree and so I think there's something degree and so I think there's something degree and so I think there's something I really respect and I think is I really respect and I think is I really respect and I think is beautiful about that it's very it's very beautiful about that it's very it's very beautiful about that it's very it's very Universal to me like that that makes
ground you didn't necessarily walk that ground you didn't necessarily walk that path but still coming from floating path but still coming from floating path but still coming from floating going into plunge and scaling and going into plunge and scaling and going into plunge and scaling and growing there had to have been so many growing there had to have been so many growing there had to have been so many opportunities where you could have said opportunities where you could have said opportunities where you could have said we'll cut some Corners here I'll we'll cut some Corners here I'll we'll cut some Corners here I'll sacrifice my Integrity there nobody's sacrifice my Integrity there nobody's sacrifice my Integrity there nobody's going to know except for me when I put going to know except for me when I put going to know except for me when I put my head on the pillow you know those my head on the pillow you know those my head on the pillow you know those moments of of solitude and truth that moments of of solitude and truth that moments of of solitude and truth that only we have in silence
someone it's like we're not cutting a someone it's like we're not cutting a corner but when we like have that core corner but when we like have that core corner but when we like have that core value that we can like put in the middle value that we can like put in the middle value that we can like put in the middle of the table and we all can be very of the table and we all can be very of the table and we all can be very honest to it and there's different honest to it and there's different honest to it and there's different levels of how that comes to us but if we levels of how that comes to us but if we levels of how that comes to us but if we could all say we're doing the right could all say we're doing the right could all say we're doing the right thing right now this is a win-win this thing right now this is a win-win this thing right now this is a win-win this is a win-win for everyone that's is a win-win for everyone that's is a win-win for everyone that's involved you know makes makes the involved you know makes makes the involved you know makes makes the decision- making a lot easier yeah so
thought through but again we just have a thought through but again we just have a process that can take out of because process that can take out of because process that can take out of because sometimes business you got to make some sometimes business you got to make some sometimes business you got to make some hard badass decisions that you that hard badass decisions that you that hard badass decisions that you that voice can show up and be like dude just voice can show up and be like dude just voice can show up and be like dude just cut this little corner right here yeah cut this little corner right here yeah cut this little corner right here yeah that's exactly what I'm asking and and that's exactly what I'm asking and and that's exactly what I'm asking and and to me it's again I'm human anything that to me it's again I'm human anything that to me it's again I'm human anything that we've seen another human do I am fully we've seen another human do I am fully we've seen another human do I am fully capable of doing that I'm not above that capable of doing that I'm not above that capable of doing that I'm not above that no one is and I don't care what any we
than you were 5 minutes ago definitely than you were 5 minutes ago definitely 15 years ago you were a different guy 15 years ago you were a different guy 15 years ago you were a different guy for sure totally so the way in which we for sure totally so the way in which we for sure totally so the way in which we can check in on this is actually really can check in on this is actually really can check in on this is actually really beneficial and I think God Universe beneficial and I think God Universe beneficial and I think God Universe brings us challenges to make us check in brings us challenges to make us check in brings us challenges to make us check in what's been the biggest challenge in what's been the biggest challenge in what's been the biggest challenge in growing plunge where you really had to growing plunge where you really had to growing plunge where you really had to check in and go huh we're going to check in and go huh we're going to check in and go huh we're going to change and here's why and here's the new change and here's why and here's the new change and here's why and here's the new value what's one of those moments for
chance to be anonymous give feedback and chance to be anonymous give feedback and we get our scoring and then I go through we get our scoring and then I go through we get our scoring and then I go through with our head of HR and people in with our head of HR and people in with our head of HR and people in culture I do monthly department head culture I do monthly department head culture I do monthly department head meetings on everyone's scor where your meetings on everyone's scor where your meetings on everyone's scor where your department stacked up the good the bad department stacked up the good the bad department stacked up the good the bad the ugly really it's no one's in trouble the ugly really it's no one's in trouble the ugly really it's no one's in trouble we're just trying to understand like how we're just trying to understand like how we're just trying to understand like how do we get better but I do this with our do we get better but I do this with our do we get better but I do this with our p&l I sit down with every department p&l I sit down with every department p&l I sit down with every department head to go over your budget you see
a business have transferred to you and a business have transferred to you and your your your lady yeah in certain ways it has I think lady yeah in certain ways it has I think lady yeah in certain ways it has I think we're we're like really good it's funny we're we're like really good it's funny we're we're like really good it's funny we've spent like a year we haven't got we've spent like a year we haven't got we've spent like a year we haven't got them down yet we're them down yet we're them down yet we're really trying to develop our values and really trying to develop our values and really trying to develop our values and we have like this list but we haven't we have like this list but we haven't we have like this list but we haven't gotten gotten gotten our core values as a as a family yet um our core values as a as a family yet um our core values as a as a family yet um so it's a process we're in right now
interesting right in roommate situations interesting right in roommate situations or definitely in intimacy because you or definitely in intimacy because you or definitely in intimacy because you really get to know somebody by you know really get to know somebody by you know really get to know somebody by you know Seth Goden one of my favorite quotes he Seth Goden one of my favorite quotes he Seth Goden one of my favorite quotes he goes you don't know if you can work with goes you don't know if you can work with goes you don't know if you can work with somebody until you work with them yep somebody until you work with them yep somebody until you work with them yep yep and it's so true it's like really yep and it's so true it's like really yep and it's so true it's like really slow to hire and then very quick to fire slow to hire and then very quick to fire slow to hire and then very quick to fire yep because people are always showing yep because people are always showing yep because people are always showing you through their behavior who they are you through their behavior who they are you through their behavior who they are yep and I find that in Intimate
then am I the best at going d z i I then am I the best at going d z i I haven't seen that in my life yet I'm I'm haven't seen that in my life yet I'm I'm haven't seen that in my life yet I'm I'm good at A to B couple steps into the good at A to B couple steps into the good at A to B couple steps into the into the journey but then there's people into the journey but then there's people into the journey but then there's people that can like we that are way better that can like we that are way better that can like we that are way better operators in me that can you know take operators in me that can you know take operators in me that can you know take something even bigger plunge has been something even bigger plunge has been something even bigger plunge has been enough of a space that I can enough of a space that I can enough of a space that I can go scratch my itch on all the things go scratch my itch on all the things go scratch my itch on all the things that has kept me in the game of working that has kept me in the game of working that has kept me in the game of working on this still with a focus and tenacity
that conversation I can guarantee you that conversation I can guarantee you the company will be successful we go be the company will be successful we go be the company will be successful we go be value in that conversation it will all value in that conversation it will all value in that conversation it will all work out so I get focused there um I get work out so I get focused there um I get work out so I get focused there um I get focused around you know product focused around you know product focused around you know product development and what we get a release development and what we get a release development and what we get a release there and change and becoming the there and change and becoming the there and change and becoming the biggest contrast company in the world biggest contrast company in the world biggest contrast company in the world and focusing on these kind of ancient and focusing on these kind of ancient and focusing on these kind of ancient rituals with modern technology and how rituals with modern technology and how rituals with modern technology and how do we bring that to the Forefront of
cunch company yeah so those were the cunch company yeah so those were the starting spots starting spots starting spots like very quickly that becomes life gets like very quickly that becomes life gets like very quickly that becomes life gets real business is growing yeah business real business is growing yeah business real business is growing yeah business is things are coming at you quick is things are coming at you quick is things are coming at you quick customers you got a service employees customers you got a service employees customers you got a service employees you need to hire systems you need to you need to hire systems you need to you need to hire systems you need to build growth I've got to speed up my build growth I've got to speed up my build growth I've got to speed up my growth process to keep this on the rails growth process to keep this on the rails growth process to keep this on the rails you know that that was you know that that was you know that that was all through this journey to now what is
have to have to go rip all this up and go you know I had go rip all this up and go you know I had go rip all this up and go you know I had no money I had to go find people to give no money I had to go find people to give no money I had to go find people to give me money I like it wasn't like it was me money I like it wasn't like it was me money I like it wasn't like it was just like that was the greatest just like that was the greatest just like that was the greatest challenge because there was no momentum challenge because there was no momentum challenge because there was no momentum in my life to go be an entrepreneur in my life to go be an entrepreneur in my life to go be an entrepreneur and you know plunge of what we've solved and you know plunge of what we've solved and you know plunge of what we've solved and the challenges we faced are probably and the challenges we faced are probably and the challenges we faced are probably anyone would look on paper that they anyone would look on paper that they anyone would look on paper that they were so much more than what it was to
my last leg getting that thing open so my last leg getting that thing open so it's the starting of the snowball is the it's the starting of the snowball is the it's the starting of the snowball is the hardest it's it's starting momentum like hardest it's it's starting momentum like hardest it's it's starting momentum like I think it's stepen cvy he has the I think it's stepen cvy he has the I think it's stepen cvy he has the flywheel effect starting the flywheel is flywheel effect starting the flywheel is flywheel effect starting the flywheel is the hardest part but once it's in the hardest part but once it's in the hardest part but once it's in momentum it becomes easier and people momentum it becomes easier and people momentum it becomes easier and people look at you and go oh well he's spinning look at you and go oh well he's spinning look at you and go oh well he's spinning that flywheel so easily he's 45 million that flywheel so easily he's 45 million that flywheel so easily he's 45 million people doing plunges like that's so easy people doing plunges like that's so easy people doing plunges like that's so easy but they don't know the capital floats
to hot and cold therapy so your first to hot and cold therapy so your first question what like biologically what's question what like biologically what's question what like biologically what's surprised you like whether it's the surprised you like whether it's the surprised you like whether it's the aspects of brown fat or metabolism what aspects of brown fat or metabolism what aspects of brown fat or metabolism what scientifically biologically has scientifically biologically has scientifically biologically has fascinated you the most and then also fascinated you the most and then also fascinated you the most and then also just as a soul as a spiritual being just as a soul as a spiritual being just as a soul as a spiritual being what's fascinated you the most about what's fascinated you the most about what's fascinated you the most about this entire preventative care hot cold this entire preventative care hot cold this entire preventative care hot cold therapy world like there's just therapy world like there's just therapy world like there's just fundamental truths that I think are out
cocktail and that energy lift like it's cocktail and that energy lift like it's one of my best feeling I didn't foresee one of my best feeling I didn't foresee one of my best feeling I didn't foresee that going to our events when we're that going to our events when we're that going to our events when we're bringing people together and we're C bringing people together and we're C bringing people together and we're C plunging son like it's one of my plunging son like it's one of my plunging son like it's one of my favorite things in the world like it's favorite things in the world like it's favorite things in the world like it's there's very few things that I've felt there's very few things that I've felt there's very few things that I've felt like this is what it's all about and so like this is what it's all about and so like this is what it's all about and so you know what the science is there I'm you know what the science is there I'm you know what the science is there I'm sure huberman can let us know of what sure huberman can let us know of what sure huberman can let us know of what that means on a you know connection
yourself that's at the core of yourself that's at the core of everything we've talked about today how everything we've talked about today how everything we've talked about today how do we love ourselves more what are the do we love ourselves more what are the do we love ourselves more what are the practices and things that we can do to practices and things that we can do to practices and things that we can do to actually be that loving person and actually be that loving person and actually be that loving person and lovable and how do we do it in a way lovable and how do we do it in a way lovable and how do we do it in a way where it's fun that's that's what lights where it's fun that's that's what lights where it's fun that's that's what lights you up that's what lights us up is being you up that's what lights us up is being you up that's what lights us up is being in community around the fire doing stuff in community around the fire doing stuff in community around the fire doing stuff together that's why my team and I had together that's why my team and I had together that's why my team and I had such an amazing time in our Retreat