to see with him good to see you too to see with him good to see you too to see with him good to see you too how's your meet really yeah yeah it's how's your meet really yeah yeah it's how's your meet really yeah yeah it's good to meet up because we've seen what good to meet up because we've seen what good to meet up because we've seen what we actually haven't even talked so much we actually haven't even talked so much we actually haven't even talked so much on LinkedIn but that's where I know you on LinkedIn but that's where I know you on LinkedIn but that's where I know you from and I I really enjoy seeing your from and I I really enjoy seeing your from and I I really enjoy seeing your content and there's a lot of uh content and there's a lot of uh content and there's a lot of uh similarities in our interests so that's similarities in our interests so that's similarities in our interests so that's why I wanted to have this discussion why I wanted to have this discussion why I wanted to have this discussion with the UN with the UN with the UN
to that part of the world in Middle East to that part of the world in Middle East Jordan was incredible I would definitely Jordan was incredible I would definitely Jordan was incredible I would definitely say go there did the Dead Sea you want say go there did the Dead Sea you want say go there did the Dead Sea you want to go back to Petra yeah it was so cool to go back to Petra yeah it was so cool to go back to Petra yeah it was so cool people were so nice food is great so people were so nice food is great so people were so nice food is great so yeah yeah perfect so let's get into it yeah yeah perfect so let's get into it yeah yeah perfect so let's get into it if you can give a bit of background to if you can give a bit of background to if you can give a bit of background to the listeners about your story I I know the listeners about your story I I know the listeners about your story I I know the some of the some of the main points the some of the some of the main points the some of the some of the main points of it but if you can share your story of it but if you can share your story of it but if you can share your story how we how would you put it yeah I'll
want to use I'm pretty liberal with the want to use I'm pretty liberal with the term I use it doesn't matter I don't term I use it doesn't matter I don't term I use it doesn't matter I don't want a pigeonhole us into want a pigeonhole us into want a pigeonhole us into any particular area but what I've any particular area but what I've any particular area but what I've learned is learned is learned is like in in like I was saying that so the like in in like I was saying that so the like in in like I was saying that so the the programs that I have all focused on the programs that I have all focused on the programs that I have all focused on that as the foundation to our life that as the foundation to our life that as the foundation to our life because you cannot perform your best you because you cannot perform your best you because you cannot perform your best you can't feel your healthiest you can't can't feel your healthiest you can't can't feel your healthiest you can't feel your most free you can't have you
just heard the concept that everything just heard the concept that everything in our life that happens around us is in our life that happens around us is in our life that happens around us is neutral every single event and meaning neutral every single event and meaning neutral every single event and meaning only comes from within our own mind yeah only comes from within our own mind yeah only comes from within our own mind yeah and that was the moment I felt like I and that was the moment I felt like I and that was the moment I felt like I was slapped in the face because was slapped in the face because was slapped in the face because everything made sense and I was like everything made sense and I was like everything made sense and I was like holy crap it's me it's how I think it's holy crap it's me it's how I think it's holy crap it's me it's how I think it's my perspective it's my thoughts like my perspective it's my thoughts like my perspective it's my thoughts like this is why I feel like crap I didn't this is why I feel like crap I didn't this is why I feel like crap I didn't know what to do in that moment I
um that has had by far the biggest um that has had by far the biggest impact on me and still still to this day impact on me and still still to this day impact on me and still still to this day I read and watch a lot of the stuff is a I read and watch a lot of the stuff is a I read and watch a lot of the stuff is a guy named Peter Crum guy named Peter Crum guy named Peter Crum and he's dubbed as a mind architect and and he's dubbed as a mind architect and and he's dubbed as a mind architect and for him for him for him his his Concepts and you know how he his his Concepts and you know how he his his Concepts and you know how he spoke just made so much sense to me spoke just made so much sense to me spoke just made so much sense to me because it was he didn't even worry because it was he didn't even worry because it was he didn't even worry about your problems he didn't even worry about your problems he didn't even worry about your problems he didn't even worry about the symptoms that were showing his
ultimately you're just giving them power ultimately you're just giving them power over your internal State yeah right over your internal State yeah right over your internal State yeah right which is just kind of a bummer to think which is just kind of a bummer to think which is just kind of a bummer to think about that but also what's incredibly about that but also what's incredibly about that but also what's incredibly powerful with this that I found is it powerful with this that I found is it powerful with this that I found is it you can't change events that have you can't change events that have you can't change events that have already happened in your life but already happened in your life but already happened in your life but through this you're able to actually through this you're able to actually through this you're able to actually retroactively change the meaning of retroactively change the meaning of retroactively change the meaning of certain events certain events certain events and what they mean about you and what
the stack rankings you know if they're the stack rankings you know if they're not making the same amount of money not making the same amount of money not making the same amount of money that takes a hit on our self-worth that takes a hit on our self-worth that takes a hit on our self-worth right and we're not consciously saying right and we're not consciously saying right and we're not consciously saying I'm not worth as much because you know I I'm not worth as much because you know I I'm not worth as much because you know I didn't sell as much as I did last year didn't sell as much as I did last year didn't sell as much as I did last year or I didn't get the VP title or whatever or I didn't get the VP title or whatever or I didn't get the VP title or whatever but it's just something we have been but it's just something we have been but it's just something we have been conditioned conditioned conditioned is more and more it's always more and is more and more it's always more and is more and more it's always more and more yeah and of course like the goal
accomplished before but now I'm doing accomplished before but now I'm doing the same thing and I'm just not feeling the same thing and I'm just not feeling the same thing and I'm just not feeling how I thought I was gonna feel when I how I thought I was gonna feel when I how I thought I was gonna feel when I got here it's the if then like if I get got here it's the if then like if I get got here it's the if then like if I get this then I feel this way it's a trap this then I feel this way it's a trap this then I feel this way it's a trap which we can dive into more so that or which we can dive into more so that or which we can dive into more so that or when parents you know they raise their when parents you know they raise their when parents you know they raise their kids and they're there every day then kids and they're there every day then kids and they're there every day then the kids go off to University and they the kids go off to University and they the kids go off to University and they get this empty nest syndrome as we call get this empty nest syndrome as we call get this empty nest syndrome as we call it here right where they're just kind of
I've said before it's to me it's a very I've said before it's to me it's a very important message and that's actually important message and that's actually important message and that's actually one of the things that I struggle with one of the things that I struggle with one of the things that I struggle with communicating with other people so over communicating with other people so over communicating with other people so over the past few years I've come to realize the past few years I've come to realize the past few years I've come to realize a lot of the same things that you're a lot of the same things that you're a lot of the same things that you're talking about how talking about how talking about how when in doubt just search Inward and when in doubt just search Inward and when in doubt just search Inward and there will be the answers most of the there will be the answers most of the there will be the answers most of the time and like how to communicate that to time and like how to communicate that to time and like how to communicate that to other people that they're actually
somebody so I think of me somebody so I think of me I was like what what would have I was like what what would have I was like what what would have resonated with me during those tough resonated with me during those tough resonated with me during those tough times and I don't I don't know to be times and I don't I don't know to be times and I don't I don't know to be honest I was trying a lot of things I honest I was trying a lot of things I honest I was trying a lot of things I was reading I was you know I was always was reading I was you know I was always was reading I was you know I was always interested in growth and development but interested in growth and development but interested in growth and development but I was still feeling that way I was like I was still feeling that way I was like I was still feeling that way I was like maybe if I had somebody that I really maybe if I had somebody that I really maybe if I had somebody that I really respected in the similar line of work respected in the similar line of work respected in the similar line of work doing what I do that I see myself in and
or roll off my back and not not let or roll off my back and not not let outside events affect me so much outside events affect me so much outside events affect me so much there there are so many stories and there there are so many stories and there there are so many stories and things that come to your mind where you things that come to your mind where you things that come to your mind where you come to my mind when you're speaking come to my mind when you're speaking come to my mind when you're speaking like what are the things but I I read like what are the things but I I read like what are the things but I I read about or heard about rather these about or heard about rather these about or heard about rather these experience about how you perceive other experience about how you perceive other experience about how you perceive other people's messages it was an experience people's messages it was an experience people's messages it was an experience where they put a scar some scars of the where they put a scar some scars of the where they put a scar some scars of the face of women
businessman comes in like you get so businessman comes in like you get so much fish why don't you start expanding much fish why don't you start expanding much fish why don't you start expanding your business you could have this many your business you could have this many your business you could have this many boats then you could go International boats then you could go International boats then you could go International and open different branches here and and open different branches here and and open different branches here and here and here so you can make tons and here and here so you can make tons and here and here so you can make tons and tons of money and after 20 years you tons of money and after 20 years you tons of money and after 20 years you could then retire and and come back to could then retire and and come back to could then retire and and come back to your place so that you can fish and your place so that you can fish and your place so that you can fish and spend time with your family spend time with your family spend time with your family which is already something that he was
feeling how we want to feel all the time feeling how we want to feel all the time and not and not and not place that out into the future somewhere place that out into the future somewhere place that out into the future somewhere not say hey I'm only going to be happy not say hey I'm only going to be happy not say hey I'm only going to be happy when I make this much money and I have when I make this much money and I have when I make this much money and I have this many kids and I have this house and this many kids and I have this house and this many kids and I have this house and it's by a lake and I get to go on these it's by a lake and I get to go on these it's by a lake and I get to go on these vacations and like vacations and like vacations and like it just doesn't happen that way and so it just doesn't happen that way and so it just doesn't happen that way and so instead asking like what would I need to instead asking like what would I need to instead asking like what would I need to feel about myself now
world but if you can get into those world but if you can get into those short brief moments of clarity in your short brief moments of clarity in your short brief moments of clarity in your mind you're basically nowhere mind you're basically nowhere mind you're basically nowhere yeah you're nowhere you know and you yeah you're nowhere you know and you yeah you're nowhere you know and you just are and it's also good to know that just are and it's also good to know that just are and it's also good to know that there is this state of mind that you can there is this state of mind that you can there is this state of mind that you can reach and it doesn't matter in that reach and it doesn't matter in that reach and it doesn't matter in that moment whether you have billion dollars moment whether you have billion dollars moment whether you have billion dollars in your bank account or zero there's in your bank account or zero there's in your bank account or zero there's like none of that exists and if you know like none of that exists and if you know like none of that exists and if you know if you understand that you can tap into
walking around just in the state of walking around just in the state of stress chronic stress and this fight or stress chronic stress and this fight or stress chronic stress and this fight or flight mode is thinking about future flight mode is thinking about future flight mode is thinking about future events that haven't even happened yet events that haven't even happened yet events that haven't even happened yet and worried about them and our mind and worried about them and our mind and worried about them and our mind projects this future that we don't oh projects this future that we don't oh projects this future that we don't oh this person's gonna reject me I'm going this person's gonna reject me I'm going this person's gonna reject me I'm going to launch this business it's not going to launch this business it's not going to launch this business it's not going to work out and we live in this state of to work out and we live in this state of to work out and we live in this state of not gonna happen not going to work like not gonna happen not going to work like not gonna happen not going to work like we're gonna be rejected we're not going
you know whatever it was and it turned you know whatever it was and it turned out a lot of like my thought processes out a lot of like my thought processes out a lot of like my thought processes when I change my beliefs it really when I change my beliefs it really when I change my beliefs it really changed my energy how I showed up and changed my energy how I showed up and changed my energy how I showed up and the levels went up on themselves or by the levels went up on themselves or by the levels went up on themselves or by themselves themselves themselves but it was it was he wanted to get me on but it was it was he wanted to get me on but it was it was he wanted to get me on medication to help and I'm like but medication to help and I'm like but medication to help and I'm like but what's the end game with that like what's the end game with that like what's the end game with that like how that's not going to solve that's not how that's not going to solve that's not how that's not going to solve that's not going to really more of that yeah and so
Foods you know there's so much Foods you know there's so much discussion about which one for longevity discussion about which one for longevity discussion about which one for longevity and this and animals or plants and you and this and animals or plants and you and this and animals or plants and you know this supplement or that I was like know this supplement or that I was like know this supplement or that I was like man if you actually just get back to man if you actually just get back to man if you actually just get back to eating whole ingredients and whole real eating whole ingredients and whole real eating whole ingredients and whole real food and like an appropriate amount of food and like an appropriate amount of food and like an appropriate amount of calories which I think sorts itself out calories which I think sorts itself out calories which I think sorts itself out just by eating natural and Whole Foods just by eating natural and Whole Foods just by eating natural and Whole Foods again like again like again like your body's gonna thank you you're going
how how people are being treated by the how how people are being treated by the doctors and one of the realizations that doctors and one of the realizations that doctors and one of the realizations that he said it I I hope I can say somewhat he said it I I hope I can say somewhat he said it I I hope I can say somewhat correctly because he was developing some correctly because he was developing some correctly because he was developing some cancer cancer cancer uh new cancer drug uh new cancer drug uh new cancer drug and they were like and they were like and they were like very uh highly appreciated in the world very uh highly appreciated in the world very uh highly appreciated in the world and now that now they had this great new and now that now they had this great new and now that now they had this great new drug and they had a patient who would be drug and they had a patient who would be drug and they had a patient who would be able to benefit from it
you have to check it out I I just think you have to check it out I I just think I mean it's a great example it's like I mean it's a great example it's like I mean it's a great example it's like health health health does not come from a pill or a shot yeah does not come from a pill or a shot yeah does not come from a pill or a shot yeah it just doesn't it just doesn't it just doesn't and you know those things are you know and you know those things are you know and you know those things are you know our system you know again it's great if our system you know again it's great if our system you know again it's great if we're if there's an emergency or we're if there's an emergency or we're if there's an emergency or something happens like it's great for something happens like it's great for something happens like it's great for that but it's not good for health it's that but it's not good for health it's that but it's not good for health it's not good for overall Wellness like that
they see room for improvement where they they see room for improvement where they see their challenges or problems or see their challenges or problems or see their challenges or problems or where they want to get to where they want to get to where they want to get to um what they believe is getting in their um what they believe is getting in their um what they believe is getting in their way and what they believe the solution way and what they believe the solution way and what they believe the solution is that just really shows a lot about is that just really shows a lot about is that just really shows a lot about their thought process if they're going their thought process if they're going their thought process if they're going to be willing and committed to put in to be willing and committed to put in to be willing and committed to put in the work the work the work um because ultimately like that's you um because ultimately like that's you um because ultimately like that's you know that's what I wanna that's what I
guys like at least ones I work with like guys like at least ones I work with like I got this set finances I'm fine I got this set finances I'm fine I got this set finances I'm fine everything else is [ __ ] everything else everything else is [ __ ] everything else everything else is [ __ ] everything else is on fire and and so that is really is on fire and and so that is really is on fire and and so that is really really eye-opening we don't take the moment to write it we don't take the moment to write it we don't take the moment to write it down and actually think it through down and actually think it through down and actually think it through because we're living such a busy life because we're living such a busy life because we're living such a busy life and I know as you mentioned already and I know as you mentioned already and I know as you mentioned already before that especially in the states before that especially in the states before that especially in the states when like you have this uh achiever when like you have this uh achiever when like you have this uh achiever
that's how this company started and um that's how this company started and um so I was like I need to so I was like I need to so I was like I need to get control of myself and my life back get control of myself and my life back get control of myself and my life back like get back to being the real me and like get back to being the real me and like get back to being the real me and so I'm like I I have to make a major so I'm like I I have to make a major so I'm like I I have to make a major change change change um I need to focus like I was saying um I need to focus like I was saying um I need to focus like I was saying earlier on my mindset my well-being how earlier on my mindset my well-being how earlier on my mindset my well-being how can I prime myself to be my best every can I prime myself to be my best every can I prime myself to be my best every day so I say that because I focus on one day so I say that because I focus on one day so I say that because I focus on one part of my day and that was my morning
that's what always I like I love about that's what always I like I love about these Transformations is it just proves these Transformations is it just proves these Transformations is it just proves like they're not just like fighting like they're not just like fighting like they're not just like fighting every day to not have a beard it's like every day to not have a beard it's like every day to not have a beard it's like no they genuinely feel amazing and way no they genuinely feel amazing and way no they genuinely feel amazing and way way better so when I read something way better so when I read something way better so when I read something about cold showers I was like cool it's about cold showers I was like cool it's about cold showers I was like cool it's gonna suck but let's see what happens gonna suck but let's see what happens gonna suck but let's see what happens and first day was terrible it was so bad and first day was terrible it was so bad and first day was terrible it was so bad I'm like jumping in the shower I'm I'm like jumping in the shower I'm I'm like jumping in the shower I'm dancing around like screaming and I got
and and um like early one morning and I got out um like early one morning and I got out um like early one morning and I got out of the water the beach was so quiet the of the water the beach was so quiet the of the water the beach was so quiet the sun was coming up over the hill so it sun was coming up over the hill so it sun was coming up over the hill so it was just in like palm trees and it was was just in like palm trees and it was was just in like palm trees and it was this most pristine setting and I'm like this most pristine setting and I'm like this most pristine setting and I'm like this would be really cool to do an this would be really cool to do an this would be really cool to do an in-person event get a couple guys here in-person event get a couple guys here in-person event get a couple guys here bring the ice barrel down bring the ice barrel down bring the ice barrel down and because also what I was thinking I and because also what I was thinking I and because also what I was thinking I was like it's expensive to buy ice every
a close Bond and we had adversity a close Bond and we had adversity throughout the season we bonded together throughout the season we bonded together throughout the season we bonded together like we had each other's back we were like we had each other's back we were like we had each other's back we were just doing something hard I think of my just doing something hard I think of my just doing something hard I think of my experience doing CrossFit or even Jiu experience doing CrossFit or even Jiu experience doing CrossFit or even Jiu Jitsu and I love thinking about what Jitsu and I love thinking about what Jitsu and I love thinking about what makes those communities sticky and what makes those communities sticky and what makes those communities sticky and what makes people just show up and love each makes people just show up and love each makes people just show up and love each other and it's like you know you're other and it's like you know you're other and it's like you know you're showing up as a team to do something showing up as a team to do something showing up as a team to do something hard together and that's really what the
um it just started from something that I um it just started from something that I use to kind of help with my own use to kind of help with my own use to kind of help with my own internal State and and I think just by internal State and and I think just by internal State and and I think just by sharing I think a big lesson too is like sharing I think a big lesson too is like sharing I think a big lesson too is like being a little bit vulnerable and being a little bit vulnerable and being a little bit vulnerable and sharing with others what you're into sharing with others what you're into sharing with others what you're into what you may be challenged with things what you may be challenged with things what you may be challenged with things that you've done that work and that you've done that work and that you've done that work and um um um and what happens is you attract the kind and what happens is you attract the kind and what happens is you attract the kind of people that are also interested in
order to it's like but order to it's like but what you do have to do is something and what you do have to do is something and what you do have to do is something and you have to be intentional and you have you have to be intentional and you have you have to be intentional and you have to stop winging it and you have to stop to stop winging it and you have to stop to stop winging it and you have to stop opening your phone scrolling news or opening your phone scrolling news or opening your phone scrolling news or checking your stocks or you know or checking your stocks or you know or checking your stocks or you know or social media or anything that just social media or anything that just social media or anything that just completely gets you out of your state completely gets you out of your state completely gets you out of your state and it certainly doesn't have to be two and it certainly doesn't have to be two and it certainly doesn't have to be two hours or an hour and a half like there hours or an hour and a half like there hours or an hour and a half like there are
you can have around you can have around difficult difficult things that you face difficult difficult things that you face difficult difficult things that you face in life it creates a big difference in life it creates a big difference in life it creates a big difference and uh I believe the next step for you and uh I believe the next step for you and uh I believe the next step for you then would be like I've been born and then would be like I've been born and then would be like I've been born and raised in Finland so there's an raised in Finland so there's an raised in Finland so there's an abundance of cold exposure if you want abundance of cold exposure if you want abundance of cold exposure if you want to have that but I've only been to to have that but I've only been to to have that but I've only been to you're probably familiar with the you're probably familiar with the you're probably familiar with the concept that the frozen lake and then concept that the frozen lake and then concept that the frozen lake and then you create a hole in it and then you
but uh before we close it off I want to but uh before we close it off I want to I would actually want to go deeper into I would actually want to go deeper into I would actually want to go deeper into meditation spirituality jujitu that I meditation spirituality jujitu that I meditation spirituality jujitu that I know that you're doing that exercise know that you're doing that exercise know that you're doing that exercise nutrition and all of that but maybe we nutrition and all of that but maybe we nutrition and all of that but maybe we can get to that later but one of the can get to that later but one of the can get to that later but one of the things that like the man that you're things that like the man that you're things that like the man that you're helping with helping with helping with what would be one book or a few books what would be one book or a few books what would be one book or a few books that you would recommend them to take that you would recommend them to take that you would recommend them to take like in the beginning of their Journey
does is it says okay first of all does is it says okay first of all emotions and feelings are just part of emotions and feelings are just part of emotions and feelings are just part of The Human Experience like you bury one The Human Experience like you bury one The Human Experience like you bury one you bury them all so you might as well you bury them all so you might as well you bury them all so you might as well learn to get to know them a little bit learn to get to know them a little bit learn to get to know them a little bit and not let them Define you and so what and not let them Define you and so what and not let them Define you and so what this does is it just really describes it this does is it just really describes it this does is it just really describes it very well very well very well and it gives examples of what they might and it gives examples of what they might and it gives examples of what they might look like in your life and so I'm look like in your life and so I'm look like in your life and so I'm reading it I'm like oh yeah of course oh
your idea from it so it's your idea from it so it's like a lot of the things that happen in like a lot of the things that happen in like a lot of the things that happen in life it just has to happen in a certain life it just has to happen in a certain life it just has to happen in a certain time window time window time window yeah yeah absolutely there's there's yeah yeah absolutely there's there's yeah yeah absolutely there's there's plenty of books that have probably had a plenty of books that have probably had a plenty of books that have probably had a bigger more profound impact on me but bigger more profound impact on me but bigger more profound impact on me but I wouldn't recommend them to people that I wouldn't recommend them to people that I wouldn't recommend them to people that are just starting out yeah I think you are just starting out yeah I think you are just starting out yeah I think you kind of have to start building Brick by kind of have to start building Brick by kind of have to start building Brick by Brick and start gaining more and more
instead use it as an Awakening to part instead use it as an Awakening to part of our potential human evolution and so of our potential human evolution and so of our potential human evolution and so when we react to something we can when we react to something we can when we react to something we can instead use it as a feedback you know instead use it as a feedback you know instead use it as a feedback you know all all great athletes have coaches that all all great athletes have coaches that all all great athletes have coaches that give them feedback and training and so give them feedback and training and so give them feedback and training and so we can just use life as feedback to be we can just use life as feedback to be we can just use life as feedback to be like okay I got really upset here this like okay I got really upset here this like okay I got really upset here this is stressing me out you know I this guy is stressing me out you know I this guy is stressing me out you know I this guy cut me off and I wanted to run into the cut me off and I wanted to run into the cut me off and I wanted to run into the back of his car okay well those are