The Transformative Power of Cold Plunge Therapy: Insights from Ryan Duey - Full Transcript

00:00welcome to the podcast good to have you welcome to the podcast good to have you man excited to be here I'm excited to man excited to be here I'm excited to man excited to be here I'm excited to have you I have been following your have you I have been following your have you I have been following your journey for a little bit obviously we'll journey for a little bit obviously we'll journey for a little bit obviously we'll get into maybe Shark Tank a little bit get into maybe Shark Tank a little bit get into maybe Shark Tank a little bit uh later on in the in the conversation I uh later on in the in the conversation I uh later on in the in the conversation I thought it'd be fun to start uh you know thought it'd be fun to start uh you know thought it'd be fun to start uh you know kind of looking back in your journey and kind of looking back in your journey and kind of looking back in your journey and all this stuff even with your co-founder all this stuff even with your co-founder all this stuff even with your co-founder Michael you all might be the first two Michael you all might be the first two Michael you all might be the first two co-founders that have experienced jungle co-founders that have experienced jungle co-founders that have experienced jungle life at some point seems like you both life at some point seems like you both life at some point seems like you both have been to the jungles I don't know have been to the jungles I don't know have been to the jungles I don't know what it is so tell me about your trip to what it is so tell me about your trip to what it is so tell me about your trip to the jungle and what were you looking for the jungle and what were you looking for the jungle and what were you looking for Why did why did you go there yeah I'm Why did why did you go there yeah I'm Why did why did you go there yeah I'm assuming you're speaking of the time assuming you're speaking of the time assuming you're speaking of the time went down to the Amazon um yes yeah went down to the Amazon um yes yeah went down to the Amazon um yes yeah let's start so been down a few times but let's start so been down a few times but let's start so been down a few times but the first time I went down uh I was the first time I went down uh I was the first time I went down uh I was going to work with iwasa it was you know going to work with iwasa it was you know going to work with iwasa it was you know IAS is a um plant psychedelic that is IAS is a um plant psychedelic that is IAS is a um plant psychedelic that is out of the really found itself out of out of the really found itself out of out of the really found itself out of the Amazon that's been used by different the Amazon that's been used by different the Amazon that's been used by different tribes down there um so what I was going tribes down there um so what I was going tribes down there um so what I was going down for I mean it was really a curi

01:00down for I mean it was really a curi down for I mean it was really a curi curiosity um I was always very curiosity um I was always very curiosity um I was always very fascinated with uh the stories of people fascinated with uh the stories of people fascinated with uh the stories of people that had gone down there to work with it that had gone down there to work with it that had gone down there to work with it and utilize it and um you know I had a and utilize it and um you know I had a and utilize it and um you know I had a very serious accident in another jungle very serious accident in another jungle very serious accident in another jungle out in Thailand um and that accident out in Thailand um and that accident out in Thailand um and that accident kind of kind of kind of accelerated my life and just my my accelerated my life and just my my accelerated my life and just my my desire to go you know do all the things desire to go you know do all the things desire to go you know do all the things that I really really wanted to do and that I really really wanted to do and that I really really wanted to do and that was the the biggest one was go down that was the the biggest one was go down that was the the biggest one was go down to the Amazon and uh drink iasa and so I to the Amazon and uh drink iasa and so I to the Amazon and uh drink iasa and so I was going down really with the big was going down really with the big was going down really with the big question of like who am I and what is question of like who am I and what is question of like who am I and what is spirituality to me those were like the spirituality to me those were like the spirituality to me those were like the big leading questions that I I entered big leading questions that I I entered big leading questions that I I entered in with um and just had a in with um and just had a in with um and just had a radically uh you know life impacting radically uh you know life impacting radically uh you know life impacting transformative experience down transformative experience down transformative experience down there well and you mentioned the the there well and you mentioned the the there well and you mentioned the the accident in Thailand and if I remember accident in Thailand and if I remember accident in Thailand and if I remember this was kind of like a near death like this was kind of like a near death like this was kind of like a near death like you it could have easily been

02:00you it could have easily been you it could have easily been you know the last time you were on this you know the last time you were on this you know the last time you were on this earth right I mean it was 100% very very earth right I mean it was 100% very very earth right I mean it was 100% very very grateful thankful lucky to you know come grateful thankful lucky to you know come grateful thankful lucky to you know come out pretty unscathed on the other side I out pretty unscathed on the other side I out pretty unscathed on the other side I mean it was in the hospital for about mean it was in the hospital for about mean it was in the hospital for about three weeks out there um and during that three weeks out there um and during that three weeks out there um and during that time it was you know I my my the big time it was you know I my my the big time it was you know I my my the big injury was my jaw shattered my jaw they injury was my jaw shattered my jaw they injury was my jaw shattered my jaw they had to do some reconstructive surgery on had to do some reconstructive surgery on had to do some reconstructive surgery on that but I was in the hospital for three that but I was in the hospital for three that but I was in the hospital for three weeks um no eating or drinking just on weeks um no eating or drinking just on weeks um no eating or drinking just on an IV so it gives you a lot of time to an IV so it gives you a lot of time to an IV so it gives you a lot of time to reflect and think and you know where's reflect and think and you know where's reflect and think and you know where's my life at where do I want to go with my my life at where do I want to go with my my life at where do I want to go with my life what's interesting to me all the life what's interesting to me all the life what's interesting to me all the things um and that was uh a lot came up things um and that was uh a lot came up things um and that was uh a lot came up during those three weeks but it was a during those three weeks but it was a during those three weeks but it was a total another one of those moments that total another one of those moments that total another one of those moments that uh huge gift in my uh huge gift in my uh huge gift in my life when you when you kind of were life when you when you kind of were life when you when you kind of were sitting in the hospital about day like sitting in the hospital about day like sitting in the hospital about day like were you happy at that time where your were you happy at that time where your were you happy at that time where your life was or were you I was yeah man I I life was or were you I was yeah man I I life was or were you I was yeah man I I was life was good um you know had really was life was good um you know had really was life was good um you know had really healthy relationships in my life was in healthy relationships in my life was in healthy relationships in my life was in a career that mattered to me uh um felt

03:00a career that mattered to me uh um felt a career that mattered to me uh um felt like everything was in like a very like everything was in like a very like everything was in like a very positive positive positive direction and just kind of get direction and just kind of get direction and just kind of get [Music] [Music] [Music] this accelerated look into okay like this accelerated look into okay like this accelerated look into okay like things are good but what is great um things are good but what is great um things are good but what is great um where are the areas that man you really where are the areas that man you really where are the areas that man you really I really felt like this could have I I really felt like this could have I I really felt like this could have I could have not woken up today you know could have not woken up today you know could have not woken up today you know like this could have been over um and like this could have been over um and like this could have been over um and then that was really the question into then that was really the question into then that was really the question into okay what as soon as you get out of here okay what as soon as you get out of here okay what as soon as you get out of here what are you going to put your energy what are you going to put your energy what are you going to put your energy and in all your effort into um and it and in all your effort into um and it and in all your effort into um and it started with more of a look holistically started with more of a look holistically started with more of a look holistically at who I am um from like a you know a at who I am um from like a you know a at who I am um from like a you know a spiritual spiritual side um so that was spiritual spiritual side um so that was spiritual spiritual side um so that was that was the start of it and then a lot that was the start of it and then a lot that was the start of it and then a lot got you know untangled from there and got you know untangled from there and got you know untangled from there and that that was the start to me you know that that was the start to me you know that that was the start to me you know opening my first business and um you opening my first business and um you opening my first business and um you know few different life choices that know few different life choices that know few different life choices that came from there well so you said you came from there well so you said you came from there well so you said you went down the Amazon on to ask the

04:00went down the Amazon on to ask the went down the Amazon on to ask the question like who Am question like who Am question like who Am I who are you then who what was I who are you then who what was I who are you then who what was uncovered yeah I mean it's a very uncovered yeah I mean it's a very uncovered yeah I mean it's a very there's a lot of depth to that question there's a lot of depth to that question there's a lot of depth to that question um you know that's that's still an um you know that's that's still an um you know that's that's still an unfolding there there's there that's unfolding there there's there that's unfolding there there's there that's that's a never ending uh Rabbit Hole it that's a never ending uh Rabbit Hole it that's a never ending uh Rabbit Hole it was more of was more of was more of um just a piece of who I am uh like when um just a piece of who I am uh like when um just a piece of who I am uh like when I say peace like a like U like a I say peace like a like U like a I say peace like a like U like a calmness like a um calmness like a um calmness like a um you know I think I wanted to see I grew you know I think I wanted to see I grew you know I think I wanted to see I grew up in like a Christian pretty up in like a Christian pretty up in like a Christian pretty conservative household so it kind of had conservative household so it kind of had conservative household so it kind of had this like identity to myself throughout this like identity to myself throughout this like identity to myself throughout life and um which was genuine and life and um which was genuine and life and um which was genuine and authentic and equally it like never felt authentic and equally it like never felt authentic and equally it like never felt like it was kind of my choice um and so like it was kind of my choice um and so like it was kind of my choice um and so it was a bit of like looking into that it was a bit of like looking into that it was a bit of like looking into that of like okay is this what does this mean of like okay is this what does this mean of like okay is this what does this mean to me what is what what what was my to me what is what what what was my to me what is what what what was my childhood that was kind of like um you childhood that was kind of like um you childhood that was kind of like um you know instilled into me and what was like know instilled into me and what was like know instilled into me and what was like genuinely authentic to me and I think it

05:00genuinely authentic to me and I think it genuinely authentic to me and I think it was kind of getting into those deep that was kind of getting into those deep that was kind of getting into those deep that can be a lot of like subconscious can be a lot of like subconscious can be a lot of like subconscious dynamics that that came out of it so dynamics that that came out of it so dynamics that that came out of it so that was like the start of that was like the start of that was like the start of um you know really kind of looking at um you know really kind of looking at um you know really kind of looking at who I was and it really comes down to who I was and it really comes down to who I was and it really comes down to like genuinely like to me it was like like genuinely like to me it was like like genuinely like to me it was like parental Dynamics like I really Dove parental Dynamics like I really Dove parental Dynamics like I really Dove deep of like who I am as like a son and deep of like who I am as like a son and deep of like who I am as like a son and who my mom is to me and who my father is who my mom is to me and who my father is who my mom is to me and who my father is to me um and those were you know things to me um and those were you know things to me um and those were you know things that I think we all their core to Being that I think we all their core to Being that I think we all their core to Being Human we all have a mom we all have a Human we all have a mom we all have a Human we all have a mom we all have a dad what those Dynamics are shape who we dad what those Dynamics are shape who we dad what those Dynamics are shape who we are and really understanding what that are and really understanding what that are and really understanding what that was to me and so that was you know um I was to me and so that was you know um I was to me and so that was you know um I thought it would be different I thought thought it would be different I thought thought it would be different I thought it could be even more of like some this it could be even more of like some this it could be even more of like some this you know the creator of the universe and you know the creator of the universe and you know the creator of the universe and what all that is and you know maybe I what all that is and you know maybe I what all that is and you know maybe I tasted some of that but it was really tasted some of that but it was really tasted some of that but it was really down to like who am I like from really down to like who am I like from really down to like who am I like from really my parents my mom and my dad um and that my parents my mom and my dad um and that my parents my mom and my dad um and that was uh just a such a

06:00was uh just a such a was uh just a such a beautiful time to kind of uh recognize beautiful time to kind of uh recognize beautiful time to kind of uh recognize and really at the core of like and really at the core of like and really at the core of like understand their love for me and what understand their love for me and what understand their love for me and what they ingrain to me well and I I think a they ingrain to me well and I I think a they ingrain to me well and I I think a lot of us go through this I know me lot of us go through this I know me lot of us go through this I know me personally as well like you mentioned personally as well like you mentioned personally as well like you mentioned something in there at the beginning something in there at the beginning something in there at the beginning around and almost it sounded tell me if around and almost it sounded tell me if around and almost it sounded tell me if I heard this right like it sounded like I heard this right like it sounded like I heard this right like it sounded like you didn't feel like you had control you didn't feel like you had control you didn't feel like you had control over your life early on like decisions over your life early on like decisions over your life early on like decisions were made for you and this maybe was the were made for you and this maybe was the were made for you and this maybe was the time you were starting to make more time you were starting to make more time you were starting to make more decisions for yourself did I hear that decisions for yourself did I hear that decisions for yourself did I hear that properly or yeah and and to be frank I properly or yeah and and to be frank I properly or yeah and and to be frank I don't I don't

09:00is this kid going to live like am I is this kid going to live like am I going to be a better father than my going to be a better father than my going to be a better father than my father or my grandparent like how do I father or my grandparent like how do I father or my grandparent like how do I improve so I don't know I think lot of improve so I don't know I think lot of improve so I don't know I think lot of folks go through that like and obviously folks go through that like and obviously folks go through that like and obviously the iasa it seems like everyone I've the iasa it seems like everyone I've the iasa it seems like everyone I've talked through that done that and it's talked through that done that and it's talked through that done that and it's been a handful of people have all had been a handful of people have all had been a handful of people have all had these like life altering experiences these like life altering experiences these like life altering experiences with it which is which is really with it which is which is really with it which is which is really interesting it has the capability for interesting it has the capability for interesting it has the capability for sure how did can I just add this is a sure how did can I just add this is a sure how did can I just add this is a side ra I'm not asking you to be an side ra I'm not asking you to be an side ra I'm not asking you to be an expert here on this but like how do you expert here on this but like how do you expert here on this but like how do you get down to do that is this like a like get down to do that is this like a like get down to do that is this like a like you know there's some back alley you know there's some back alley you know there's some back alley conversations or legit like trip like conversations or legit like trip like conversations or legit like trip like how do you how do you get down to the

10:00how do you how do you get down to the how do you how do you get down to the Amazon yeah so this was back when I went Amazon yeah so this was back when I went Amazon yeah so this was back when I went uh uh uh 2013 so little different infrastructure 2013 so little different infrastructure 2013 so little different infrastructure now but to be I I didn't know anyone now but to be I I didn't know anyone now but to be I I didn't know anyone that had done it I just knew I wanted to that had done it I just knew I wanted to that had done it I just knew I wanted to go I know there were like ways you could go I know there were like ways you could go I know there were like ways you could participate in the US here I just didn't participate in the US here I just didn't participate in the US here I just didn't quite I wasn't connected to anyone to be quite I wasn't connected to anyone to be quite I wasn't connected to anyone to be able to do that but I wanted to go to able to do that but I wanted to go to able to do that but I wanted to go to the Amazon I wanted to go experience the Amazon I wanted to go experience the Amazon I wanted to go experience this in like the shapu lineage which is this in like the shapu lineage which is this in like the shapu lineage which is one of the tribes down there um and I one of the tribes down there um and I one of the tribes down there um and I wanted to be in the Amazon um and so I wanted to be in the Amazon um and so I wanted to be in the Amazon um and so I it started with Google I just Googled it it started with Google I just Googled it it started with Google I just Googled it you know was like typed in iasa the you know was like typed in iasa the you know was like typed in iasa the Amazon how to go like I don't know where Amazon how to go like I don't know where Amazon how to go like I don't know where to drink iasa in the Amazon I don't to drink iasa in the Amazon I don't to drink iasa in the Amazon I don't something like that and then places something like that and then places something like that and then places start popping up and the place that I start popping up and the place that I start popping up and the place that I found was uh that I didn't going to I've found was uh that I didn't going to I've found was uh that I didn't going to I've been back twice it's called Temple of been back twice it's called Temple of been back twice it's called Temple of the way of the light and so I just the way of the light and so I just the way of the light and so I just started to look in

11:00send them the money send them the money directly and so I had to go to the bank directly and so I had to go to the bank directly and so I had to go to the bank and do this like special wire to this and do this like special wire to this and do this like special wire to this unique to the bank down in Peru and I unique to the bank down in Peru and I unique to the bank down in Peru and I remember I was going like it it had remember I was going like it it had remember I was going like it it had already been said I decided on that was already been said I decided on that was already been said I decided on that was the place I was going and I had to go the place I was going and I had to go the place I was going and I had to go put my initial deposit down and what was put my initial deposit down and what was put my initial deposit down and what was interesting was when I was in Thailand interesting was when I was in Thailand interesting was when I was in Thailand from the accident my insurance pretty from the accident my insurance pretty from the accident my insurance pretty much covered everything thankfully much covered everything thankfully much covered everything thankfully worked out really really well however worked out really really well however worked out really really well however there was some amount that I had to pay there was some amount that I had to pay there was some amount that I had to pay out of my own out of my own out of my own pocket and I didn't quite know what I pocket and I didn't quite know what I pocket and I didn't quite know what I would be reimbursed for that so I had to would be reimbursed for that so I had to would be reimbursed for that so I had to pay it to get out of the hospital I paid pay it to get out of the hospital I paid pay it to get out of the hospital I paid the money I come back back this is the money I come back back this is the money I come back back this is probably three months after that now so

12:00probably three months after that now so probably three months after that now so it's just but I'm going to the bank the it's just but I'm going to the bank the it's just but I'm going to the bank the next day to wire this money over well next day to wire this money over well next day to wire this money over well the night before I get a check in the the night before I get a check in the the night before I get a check in the mail and it's literally with less than a mail and it's literally with less than a mail and it's literally with less than a $100 difference for what my deposit $100 difference for what my deposit $100 difference for what my deposit amount to go down to the Jungle is to amount to go down to the Jungle is to amount to go down to the Jungle is to what my reimbursement was from the what my reimbursement was from the what my reimbursement was from the insurance so I literally went to the insurance so I literally went to the insurance so I literally went to the bank I gave them this insurance check bank I gave them this insurance check bank I gave them this insurance check and said hey I'd like to cash this in and said hey I'd like to cash this in and said hey I'd like to cash this in and can you send that exact amount down and can you send that exact amount down and can you send that exact amount down to the Amazon and it was one of those to the Amazon and it was one of those to the Amazon and it was one of those synchronicities of life where it was synchronicities of life where it was synchronicities of life where it was just like you know just stopped in my just like you know just stopped in my just like you know just stopped in my tracks of like okay you're on the exact tracks of like okay you're on the exact tracks of like okay you're on the exact path of where you need to be going um path of where you need to be going um path of where you need to be going um just kind of the universe sending that just kind of the universe sending that just kind of the universe sending that great little reminder like cool you're great little reminder like cool you're great little reminder like cool you're good here I'm gonna pay for that for you good here I'm gonna pay for that for you good here I'm gonna pay for that for you um so that was a cool cool experience so um so that was a cool cool experience so um so that was a cool cool experience so how to go do it at the time it was a how to go do it at the time it was a how to go do it at the time it was a very unique process to to pay down there very unique process to to pay down there very unique process to to pay down there I remember becoming friends with the I remember becoming friends with the I remember becoming friends with the bank teller because had to go back a bank teller because had to go back a bank teller because had to go back a couple times to pay money and he was so

13:00couple times to pay money and he was so couple times to pay money and he was so fascinated like where are you going fascinated like where are you going fascinated like where are you going what's this Bank in Peru and anyways it what's this Bank in Peru and anyways it what's this Bank in Peru and anyways it was uh um now at this time I think you was uh um now at this time I think you was uh um now at this time I think you can pay direct and you can pay online if can pay direct and you can pay online if can pay direct and you can pay online if you want to go down oh that's you want to go down oh that's you want to go down oh that's interesting all right um I don't know interesting all right um I don't know interesting all right um I don't know how there's a a direct line here but how there's a a direct line here but how there's a a direct line here but we're just gonna take a big jump to the we're just gonna take a big jump to the we're just gonna take a big jump to the left randomly all right tell me about left randomly all right tell me about left randomly all right tell me about the because you and Michael gear have the because you and Michael gear have the because you and Michael gear have been friends for a little while before been friends for a little while before been friends for a little while before plunge started but tell me about the plunge started but tell me about the plunge started but tell me about the first conversation he ever had with first conversation he ever had with first conversation he ever had with you about this idea about plunge you about this idea about plunge you about this idea about plunge um yeah I um yeah I um yeah I remember so I had we both owned our remember so I had we both owned our remember so I had we both owned our float uh Float Spa so we brick and float uh Float Spa so we brick and float uh Float Spa so we brick and mortar businesses prior that we were not mortar businesses prior that we were not mortar businesses prior that we were not business partners in but we both own business partners in but we both own business partners in but we both own very you know very Niche you style very you know very Niche you style very you know very Niche you style businesses that that's kind of how we businesses that that's kind of how we businesses that that's kind of how we become friends and business Confidant become friends and business Confidant become friends and business Confidant through that I had ended up moving into through that I had ended up moving into through that I had ended up moving into to an RV during covid because I sold all

14:00to an RV during covid because I sold all to an RV during covid because I sold all my stuff we had to the businesses closed my stuff we had to the businesses closed my stuff we had to the businesses closed up so it was kind of this moment of up so it was kind of this moment of up so it was kind of this moment of Recon you know reconciling everything Recon you know reconciling everything Recon you know reconciling everything mov RV why I bring that up is I was mov RV why I bring that up is I was mov RV why I bring that up is I was going I would go stay in these up in the going I would go stay in these up in the going I would go stay in these up in the Sierra Nevadas I would go camp out there Sierra Nevadas I would go camp out there Sierra Nevadas I would go camp out there in the RV and work from work from there in the RV and work from work from there in the RV and work from work from there and Mike would drive up and come hang and Mike would drive up and come hang and Mike would drive up and come hang out with me during the weeks and we out with me during the weeks and we out with me during the weeks and we would just kind of work on the the float would just kind of work on the the float would just kind of work on the the float Spas from there and it was a chance for Spas from there and it was a chance for Spas from there and it was a chance for us to hang out well I remember we were us to hang out well I remember we were us to hang out well I remember we were on a walk we'd go on hikes and that's on a walk we'd go on hikes and that's on a walk we'd go on hikes and that's when he started basically presenting when he started basically presenting when he started basically presenting this idea of like I think there's a huge this idea of like I think there's a huge this idea of like I think there's a huge opportunity in Coal plunging um you know opportunity in Coal plunging um you know opportunity in Coal plunging um you know we were about two months into the we were about two months into the we were about two months into the pandemic maybe three three months in pandemic maybe three three months in pandemic maybe three three months in he's starting he had been 3D prototyping he's starting he had been 3D prototyping he's starting he had been 3D prototyping the units at home sourcing some stuff the units at home sourcing some stuff the units at home sourcing some stuff starting to build it out of his garage starting to build it out of his garage starting to build it out of his garage like the original like the original like the original model and he was just like there's this model and he was just like there's this model and he was just like there's this is a market that I fully believe in he is a market that I fully believe in he is a market that I fully believe in he saw it before I did it was a passion of saw it before I did it was a passion of saw it before I did it was a passion of mine but I didn't really look at it from

15:00mine but I didn't really look at it from mine but I didn't really look at it from like a huge business opportunity I like a huge business opportunity I like a huge business opportunity I wasn't I wasn't even looking at it that wasn't I wasn't even looking at it that wasn't I wasn't even looking at it that way and he was just adamant like there's way and he was just adamant like there's way and he was just adamant like there's an opportunity here um and so that was an opportunity here um and so that was an opportunity here um and so that was the first combo and then he started to the first combo and then he started to the first combo and then he started to plant the seed of like hey we want to do plant the seed of like hey we want to do plant the seed of like hey we want to do this this this together I was non-committal and then he together I was non-committal and then he together I was non-committal and then he did kind of bring me over to his house did kind of bring me over to his house did kind of bring me over to his house show me the product said hey let's be show me the product said hey let's be show me the product said hey let's be business partners and I actually said no business partners and I actually said no business partners and I actually said no the first time um and I just from a the first time um and I just from a the first time um and I just from a mixture of stuff it was kind of my own mixture of stuff it was kind of my own mixture of stuff it was kind of my own life situ like I said living in an life situ like I said living in an life situ like I said living in an RV a lot of life turned upside down RV a lot of life turned upside down RV a lot of life turned upside down trying to get the other businesses back trying to get the other businesses back trying to get the other businesses back open from the pandemic and and the unit open from the pandemic and and the unit open from the pandemic and and the unit that he was presenting to me was still that he was presenting to me was still that he was presenting to me was still very prototype it was very yeah uh I very prototype it was very yeah uh I very prototype it was very yeah uh I didn't quite have the vision to be like didn't quite have the vision to be like didn't quite have the vision to be like yep I can see where this is going this yep I can see where this is going this yep I can see where this is going this could be a product that we can really could be a product that we can really could be a product that we can really take to Market where he was he had he take to Market where he was he had he take to Market where he was he had he knew this wasn't final model I'm going knew this wasn't final model I'm going knew this wasn't final model I'm going to reiterate this there's a long ways to reiterate this there's a long ways to reiterate this there's a long ways for this to go but I want to show you for this to go but I want to show you for this to go but I want to show you where we can go anyways I came back six where we can go anyways I came back six where we can go anyways I came back six weeks later weeks later weeks later and that's when I saw a massive

16:00and that's when I saw a massive and that's when I saw a massive Improvement in what he was creating and Improvement in what he was creating and Improvement in what he was creating and that's when I was like let's do this I'm that's when I was like let's do this I'm that's when I was like let's do this I'm I'm in um let's let's launch this this I'm in um let's let's launch this this I'm in um let's let's launch this this company together between those the the company together between those the the company together between those the the we'll call it day Zero when you first we'll call it day Zero when you first we'll call it day Zero when you first saw in six weeks how often did you think saw in six weeks how often did you think saw in six weeks how often did you think about the business like laying in bed at about the business like laying in bed at about the business like laying in bed at night like huh I wonder like did you night like huh I wonder like did you night like huh I wonder like did you have a lot of those or was it kind of have a lot of those or was it kind of have a lot of those or was it kind of just you put it away and then until six just you put it away and then until six just you put it away and then until six weeks went weeks went weeks went by I think I I had a couple thoughts I by I think I I had a couple thoughts I by I think I I had a couple thoughts I think deep think deep think deep down from like deep down I was like I'm down from like deep down I was like I'm down from like deep down I was like I'm going to do this but I wasn't actually going to do this but I wasn't actually going to do this but I wasn't actually that uh I didn't really have sleepless that uh I didn't really have sleepless that uh I didn't really have sleepless nights thinking about it nights thinking about it nights thinking about it um I just kind of trusted like when the um I just kind of trusted like when the um I just kind of trusted like when the when it's time to say yes it will be when it's time to say yes it will be when it's time to say yes it will be time to say Yes time to say Yes time to say Yes um and so yeah it was uh but at the core um and so yeah it was uh but at the core um and so yeah it was uh but at the core I think I knew like oh we're gonna do I think I knew like oh we're gonna do I think I knew like oh we're gonna do something here there's going to be something here there's going to be something here there's going to be there's going to be something but it was there's going to be something but it was there's going to be something but it was seeing the product go from you know the

17:00seeing the product go from you know the seeing the product go from you know the first one he showed me had like aluminum first one he showed me had like aluminum first one he showed me had like aluminum foil wrapped around something and it was foil wrapped around something and it was foil wrapped around something and it was like a you know true Frankenstein like like a you know true Frankenstein like like a you know true Frankenstein like you know I don't even know if I'd really you know I don't even know if I'd really you know I don't even know if I'd really put that at my house and put that at my house and put that at my house and then and to be fair to him he was not then and to be fair to him he was not then and to be fair to him he was not thinking I needed to present the final thinking I needed to present the final thinking I needed to present the final model to you but my I'm not the engineer model to you but my I'm not the engineer model to you but my I'm not the engineer guy I'm not really I'm not the product guy I'm not really I'm not the product guy I'm not really I'm not the product guy but to see it six weeks later he had guy but to see it six weeks later he had guy but to see it six weeks later he had really cleaned it up and I was like oh I really cleaned it up and I was like oh I really cleaned it up and I was like oh I could I would be thrilled to sell to my could I would be thrilled to sell to my could I would be thrilled to sell to my friends right now they would be stoked friends right now they would be stoked friends right now they would be stoked to put this in their house um and being to put this in their house um and being to put this in their house um and being able to grasp that and know that this able to grasp that and know that this able to grasp that and know that this isn't even the final product um made me isn't even the final product um made me isn't even the final product um made me finally believe and taste that where finally believe and taste that where finally believe and taste that where this could go was he just like doing this could go was he just like doing this could go was he just like doing this himself in his garage or did he this himself in his garage or did he this himself in his garage or did he have some manufacturing plant that he have some manufacturing plant that he have some manufacturing plant that he was sort of working with on the was sort of working with on the was sort of working with on the Prototype like because obviously it's a Prototype like because obviously it's a Prototype like because obviously it's a it's a Well bu built beautiful product it's a Well bu built beautiful product it's a Well bu built beautiful product like it doesn't seem like something you like it doesn't seem like something you like it doesn't seem like something you could build in your garage but maybe you could build in your garage but maybe you could build in your garage but maybe you can I guess yeah I mean his dad his dad can I guess yeah I mean his dad his dad can I guess yeah I mean his dad his dad he went down to Arizona and worked with

18:00he went down to Arizona and worked with he went down to Arizona and worked with his dad on a couple things um but no he his dad on a couple things um but no he his dad on a couple things um but no he was this was all him on his own um you was this was all him on his own um you was this was all him on his own um you know 3D modeling you know working with a know 3D modeling you know working with a know 3D modeling you know working with a lot of different people through Alibaba lot of different people through Alibaba lot of different people through Alibaba um this was before even Alibaba had um this was before even Alibaba had um this was before even Alibaba had existed with some of the new white existed with some of the new white existed with some of the new white labeling products that were out there labeling products that were out there labeling products that were out there was no real Cal plunge Market whatsoever was no real Cal plunge Market whatsoever was no real Cal plunge Market whatsoever there wasn't a cal plunge Market um so there wasn't a cal plunge Market um so there wasn't a cal plunge Market um so he yeah he was on there just connecting he yeah he was on there just connecting he yeah he was on there just connecting with different individual ual looking at with different individual ual looking at with different individual ual looking at individual Parts um sourced everything individual Parts um sourced everything individual Parts um sourced everything on his own like you know funny couple on his own like you know funny couple on his own like you know funny couple stories like the original the white tub stories like the original the white tub stories like the original the white tub that's kind of become we're known for um that's kind of become we're known for um that's kind of become we're known for um you know he Googled that tub like you know he Googled that tub like you know he Googled that tub like freestanding tub and the biggest freestanding tub and the biggest freestanding tub and the biggest distributor was 15 minutes from our distributor was 15 minutes from our distributor was 15 minutes from our houses in Sacramento um that we were houses in Sacramento um that we were houses in Sacramento um that we were able to which were still a huge partner able to which were still a huge partner able to which were still a huge partner of and become one of their biggest of and become one of their biggest of and become one of their biggest clients in the country and we would clients in the country and we would clients in the country and we would drive he was able to drive over in his drive he was able to drive over in his drive he was able to drive over in his van and they would just give him like

19:00van and they would just give him like van and they would just give him like old tubs to start and just be like take old tubs to start and just be like take old tubs to start and just be like take it like you could use this and so we it like you could use this and so we it like you could use this and so we were a it was incredible for us because were a it was incredible for us because were a it was incredible for us because we were able to when we sold our first we were able to when we sold our first we were able to when we sold our first 20 because we emailed when we decided to 20 because we emailed when we decided to 20 because we emailed when we decided to do it we emailed our businesses and said do it we emailed our businesses and said do it we emailed our businesses and said hey we're gonna sell 20 of these we hey we're gonna sell 20 of these we hey we're gonna sell 20 of these we emailed the float spots we were able to emailed the float spots we were able to emailed the float spots we were able to drive drive over and just pick up one at drive drive over and just pick up one at drive drive over and just pick up one at a time and we would just give them cash a time and we would just give them cash a time and we would just give them cash drive home build the tub out go give it drive home build the tub out go give it drive home build the tub out go give it to the to the to the customer so it was incredible for us customer so it was incredible for us customer so it was incredible for us like starting out like to build this like starting out like to build this like starting out like to build this business out of the garage where we had business out of the garage where we had business out of the garage where we had no space um we weren't putting a ton of no space um we weren't putting a ton of no space um we weren't putting a ton of cash into this um we were just kind of cash into this um we were just kind of cash into this um we were just kind of building as we go um but that was a huge building as we go um but that was a huge building as we go um but that was a huge win one of our original Alibaba partners win one of our original Alibaba partners win one of our original Alibaba partners that he had found on there was like a that he had found on there was like a that he had found on there was like a company that has uh you know did our company that has uh you know did our company that has uh you know did our they did ozone they were an ozone they did ozone they were an ozone they did ozone they were an ozone manufacturer and we needed ozone on the manufacturer and we needed ozone on the manufacturer and we needed ozone on the unit well they ended up becoming our unit well they ended up becoming our unit well they ended up becoming our biggest sourcing agent the individual biggest sourcing agent the individual biggest sourcing agent the individual that owned that company and has since that owned that company and has since that owned that company and has since become our one of our biggest Partners become our one of our biggest Partners become our one of our biggest Partners in China in China in China and you know it's not a joint venture

20:00and you know it's not a joint venture and you know it's not a joint venture but it's damn near close where it's a but it's damn near close where it's a but it's damn near close where it's a factory that's specifically been opened factory that's specifically been opened factory that's specifically been opened up and developed just for plunge and up and developed just for plunge and up and developed just for plunge and that was like met on Alibaba through that was like met on Alibaba through that was like met on Alibaba through just like a email correspondence and now just like a email correspondence and now just like a email correspondence and now it is completely you know our team's out it is completely you know our team's out it is completely you know our team's out there every month working with them it's there every month working with them it's there every month working with them it's like a true partnership um you know that like a true partnership um you know that like a true partnership um you know that started with a guy that just said I have started with a guy that just said I have started with a guy that just said I have some ozone and now he's you know taking some ozone and now he's you know taking some ozone and now he's you know taking and his whole company and family and and his whole company and family and and his whole company and family and created this huge Factory to work created this huge Factory to work created this huge Factory to work directly with plung um so really cool directly with plung um so really cool directly with plung um so really cool stories so did the first sales then went stories so did the first sales then went stories so did the first sales then went to the businesses it wasn't individual to the businesses it wasn't individual to the businesses it wasn't individual owners like individual you know whatever owners like individual you know whatever owners like individual you know whatever consumers no it was so we we emailed consumers no it was so we we emailed consumers no it was so we we emailed from those email lists of that other from those email lists of that other from those email lists of that other business oh I see emailed them and just business oh I see emailed them and just business oh I see emailed them and just said hey this is what we've been working said hey this is what we've been working said hey this is what we've been working on we're going to sell if you want to on we're going to sell if you want to on we're going to sell if you want to buy one buy one buy one here's a link to buy it yeah and Mike

21:00here's a link to buy it yeah and Mike here's a link to buy it yeah and Mike and I agreed at the beginning they're and I agreed at the beginning they're and I agreed at the beginning they're like before we made any like kind of like before we made any like kind of like before we made any like kind of grandio strategy or plan we like let's grandio strategy or plan we like let's grandio strategy or plan we like let's build before we really like launch build before we really like launch build before we really like launch this let's at least sell 20 of these and this let's at least sell 20 of these and this let's at least sell 20 of these and build them our like we're building them build them our like we're building them build them our like we're building them Hands-On we're not hiring anyone we'll Hands-On we're not hiring anyone we'll Hands-On we're not hiring anyone we'll build them we'll hand deliver them we'll build them we'll hand deliver them we'll build them we'll hand deliver them we'll engage exactly with every customer and engage exactly with every customer and engage exactly with every customer and that was our plan to just understand the that was our plan to just understand the that was our plan to just understand the product understand where vulnerabilities product understand where vulnerabilities product understand where vulnerabilities were how to improve it um and so that were how to improve it um and so that were how to improve it um and so that all of our our early customers it might all of our our early customers it might all of our our early customers it might even been less than 20 because we ended even been less than 20 because we ended even been less than 20 because we ended up turning the website on um once we had up turning the website on um once we had up turning the website on um once we had a few sales and then you know we had a few sales and then you know we had a few sales and then you know we had some real big SEO wins early on where we some real big SEO wins early on where we some real big SEO wins early on where we started to rank really high from organic started to rank really high from organic started to rank really high from organic Search terms so we started to get some Search terms so we started to get some Search terms so we started to get some customers uh just through you know customers uh just through you know customers uh just through you know Google searches at that point yeah well Google searches at that point yeah well Google searches at that point yeah well I think that's a great lesson for anyone I think that's a great lesson for anyone I think that's a great lesson for anyone just kind of that idea of building just kind of that idea of building just kind of that idea of building yourself yourself yourself because then when you I'm assuming when

22:00because then when you I'm assuming when because then when you I'm assuming when you went into the manufacturing process you went into the manufacturing process you went into the manufacturing process at scale you knew everything that was at scale you knew everything that was at scale you knew everything that was involved right we knew the product we involved right we knew the product we involved right we knew the product we knew we knew every part we knew how to knew we knew every part we knew how to knew we knew every part we knew how to build it um it's been you know we' build it um it's been you know we' build it um it's been you know we' brought in some much more experienced brought in some much more experienced brought in some much more experienced people in manufacturing and production people in manufacturing and production people in manufacturing and production backgrounds that have helped scale us backgrounds that have helped scale us backgrounds that have helped scale us out we've never built assembly lines and out we've never built assembly lines and out we've never built assembly lines and like true processes there but our you like true processes there but our you like true processes there but our you know the people we've hired have really know the people we've hired have really know the people we've hired have really helped with that but yeah it's it's been helped with that but yeah it's it's been helped with that but yeah it's it's been a benefit in the sense that like every a benefit in the sense that like every a benefit in the sense that like every role that's in the company Mike and I role that's in the company Mike and I role that's in the company Mike and I have done it um and I you know we do it have done it um and I you know we do it have done it um and I you know we do it 10 times better than when Mike and I 10 times better than when Mike and I 10 times better than when Mike and I used to do it but we can relate to used to do it but we can relate to used to do it but we can relate to literally every role like whether it's a literally every role like whether it's a literally every role like whether it's a sourcing agent whether it's a you know a sourcing agent whether it's a you know a sourcing agent whether it's a you know a marketing whether it's the sales role uh marketing whether it's the sales role uh marketing whether it's the sales role uh support role uh Builder like we we did support role uh Builder like we we did support role uh Builder like we we did it I was there I I was you know so I it I was there I I was you know so I it I was there I I was you know so I think that's been um it goes a long way think that's been um it goes a long way think that's been um it goes a long way with the connection to our our staff and with the connection to our our staff and with the connection to our our staff and our team and then understanding their our team and then understanding their our team and then understanding their pain points yeah well let me ask um God

23:00pain points yeah well let me ask um God pain points yeah well let me ask um God there's so many errors to go here um I I there's so many errors to go here um I I there's so many errors to go here um I I gotta ask about Shark Tank just because gotta ask about Shark Tank just because gotta ask about Shark Tank just because I'm big fan I've been you know been I'm big fan I've been you know been I'm big fan I've been you know been watching it for over 10 years but I'm watching it for over 10 years but I'm watching it for over 10 years but I'm kind of curious the the Nuance of like kind of curious the the Nuance of like kind of curious the the Nuance of like the actual like the first step or two of the actual like the first step or two of the actual like the first step or two of getting you put an application in like getting you put an application in like getting you put an application in like how how did you get chosen and like hey how how did you get chosen and like hey how how did you get chosen and like hey this is when you're going to go like this is when you're going to go like this is when you're going to go like what were what were the first couple what were what were the first couple what were what were the first couple steps of that process they actually steps of that process they actually steps of that process they actually emailed us and asked if we be interested emailed us and asked if we be interested emailed us and asked if we be interested in applying uh which was a no-brainer it in applying uh which was a no-brainer it in applying uh which was a no-brainer it wasn't on our radar we weren't thinking wasn't on our radar we weren't thinking wasn't on our radar we weren't thinking at all of going on shk tank um they at all of going on shk tank um they at all of going on shk tank um they emailed us I believe remember we had our emailed us I believe remember we had our emailed us I believe remember we had our first meeting with them like end of July first meeting with them like end of July first meeting with them like end of July 2021 and then it was like we were on the 2021 and then it was like we were on the 2021 and then it was like we were on the show September 15th of like six seven show September 15th of like six seven show September 15th of like six seven weeks later so it was like very quick weeks later so it was like very quick weeks later so it was like very quick process for us um so yeah they emailed process for us um so yeah they emailed process for us um so yeah they emailed us we had a call they said hey would you us we had a call they said hey would you us we had a call they said hey would you like to apply we would love you know like to apply we would love you know like to apply we would love you know nothing guaranteed here you still got to nothing guaranteed here you still got to nothing guaranteed here you still got to go through through this whole go through through this whole go through through this whole application process the interviews and

24:00application process the interviews and application process the interviews and everything um but obviously they were everything um but obviously they were everything um but obviously they were intrigued in by the business and so that intrigued in by the business and so that intrigued in by the business and so that was the start of it and then it was just was the start of it and then it was just was the start of it and then it was just a lot a lot a lot of there nothing's like ever guaranteed of there nothing's like ever guaranteed of there nothing's like ever guaranteed on that show in the sense of even like on that show in the sense of even like on that show in the sense of even like every step of the way they're not they every step of the way they're not they every step of the way they're not they always are kind of dangling a carrot in always are kind of dangling a carrot in always are kind of dangling a carrot in front of you like to get you to do the front of you like to get you to do the front of you like to get you to do the next step whether that's just like next step whether that's just like next step whether that's just like through the interview process or if you through the interview process or if you through the interview process or if you bomb your you have to kind of script out bomb your you have to kind of script out bomb your you have to kind of script out your you know the first two minutes your you know the first two minutes your you know the first two minutes where you're know H run from Sacramento where you're know H run from Sacramento where you're know H run from Sacramento and you kind of script that out they and you kind of script that out they and you kind of script that out they want to make sure you don't bomb that in want to make sure you don't bomb that in want to make sure you don't bomb that in front of people because they could front of people because they could front of people because they could always say hey you're not coming on um always say hey you're not coming on um always say hey you're not coming on um so they they keep the pressure on you so they they keep the pressure on you so they they keep the pressure on you and then even once you air there's this and then even once you air there's this and then even once you air there's this whole dangling of a carrot of you know whole dangling of a carrot of you know whole dangling of a carrot of you know you might or not even once you air but you might or not even once you air but you might or not even once you air but once you once you once you film they aren't guaranteeing you're film they aren't guaranteeing you're film they aren't guaranteeing you're ever going to air so there's this whole ever going to air so there's this whole ever going to air so there's this whole process of making sure first that you're process of making sure first that you're process of making sure first that you're following through with the shark if you following through with the shark if you following through with the shark if you do do a deal like how does are you are do do a deal like how does are you are do do a deal like how does are you are you operating in good faith basically

25:00you operating in good faith basically you operating in good faith basically they're looking because nothing's final they're looking because nothing's final they're looking because nothing's final it's basically a handshake agreement it's basically a handshake agreement it's basically a handshake agreement when you go on the show and then the when you go on the show and then the when you go on the show and then the back end is like you know it's when back end is like you know it's when back end is like you know it's when diligence happens and they want to make diligence happens and they want to make diligence happens and they want to make sure that everyone's Opera in good faith sure that everyone's Opera in good faith sure that everyone's Opera in good faith um so they're always you never we didn't um so they're always you never we didn't um so they're always you never we didn't know until two weeks before our air date know until two weeks before our air date know until two weeks before our air date that we were even going to air uh and that we were even going to air uh and that we were even going to air uh and that was that was that was May like end of May or beginning of May May like end of May or beginning of May May like end of May or beginning of May of 22 so you're kind of pres preparing of 22 so you're kind of pres preparing of 22 so you're kind of pres preparing the business for this potential huge the business for this potential huge the business for this potential huge moment um you know getting support staff moment um you know getting support staff moment um you know getting support staff getting all the things that you would getting all the things that you would getting all the things that you would need but they told us two weeks before need but they told us two weeks before need but they told us two weeks before hey here's your air date get ready um hey here's your air date get ready um hey here's your air date get ready um wait so you additionally were September wait so you additionally were September wait so you additionally were September is so it was like eight months is that is so it was like eight months is that is so it was like eight months is that right eight months later when that when right eight months later when that when right eight months later when that when it aired yep eight months so all the it aired yep eight months so all the it aired yep eight months so all the numbers that were on the show it's numbers that were on the show it's numbers that were on the show it's Unique and they always cut dates out if Unique and they always cut dates out if Unique and they always cut dates out if you'll notice like they never let anyone you'll notice like they never let anyone you'll notice like they never let anyone say May or June or like they kind of

26:00say May or June or like they kind of say May or June or like they kind of even the current year because it could even the current year because it could even the current year because it could be another the next year so they only be another the next year so they only be another the next year so they only like say the big numbers um so yeah it like say the big numbers um so yeah it like say the big numbers um so yeah it was interesting like the I was going to ask you is like was that I was going to ask you is like was that easy to get one of the Shar to say yes easy to get one of the Shar to say yes easy to get one of the Shar to say yes to get in there do you know the process

27:00to get in there do you know the process to get in there do you know the process that was I think they had like obviously that was I think they had like obviously that was I think they had like obviously the shows entertainment they're looking the shows entertainment they're looking the shows entertainment they're looking for cool products and things for the for cool products and things for the for cool products and things for the Sharks to engage with so our pitch when Sharks to engage with so our pitch when Sharks to engage with so our pitch when they had us on we were like yeah we you they had us on we were like yeah we you they had us on we were like yeah we you know we could get in well you know it know we could get in well you know it know we could get in well you know it was going to be Mike and I doing the was going to be Mike and I doing the was going to be Mike and I doing the plunge and then they were like what if plunge and then they were like what if plunge and then they were like what if you know one of the sharks get in we you know one of the sharks get in we you know one of the sharks get in we were like hell yeah that would be were like hell yeah that would be were like hell yeah that would be awesome um so that was the only awesome um so that was the only awesome um so that was the only prescripted thing to the show was prescripted thing to the show was prescripted thing to the show was obviously our first two to three minute obviously our first two to three minute obviously our first two to three minute pitch that you know you say who we are pitch that you know you say who we are pitch that you know you say who we are and kind of the canned you know walkout and kind of the canned you know walkout and kind of the canned you know walkout pitch that happens and then Robert knew pitch that happens and then Robert knew pitch that happens and then Robert knew he was going to be getting I don't know he was going to be getting I don't know he was going to be getting I don't know to what extent he knew I think he knew to what extent he knew I think he knew to what extent he knew I think he knew that he was getting into a bathing suit that he was getting into a bathing suit that he was getting into a bathing suit okay um and that was kind of the outside okay um and that was kind of the outside okay um and that was kind of the outside of that it was quite a surprise then hey of that it was quite a surprise then hey of that it was quite a surprise then hey you're getting into a 55 degree yeah I you're getting into a 55 degree yeah I you're getting into a 55 degree yeah I don't think he knew that he was gonna I don't think he knew that he was gonna I don't think he knew that he was gonna I I don't know I don't we actually didn't I don't know I don't we actually didn't I don't know I don't we actually didn't know that part it was just known that know that part it was just known that know that part it was just known that Robert would be ready to get into the C Robert would be ready to get into the C Robert would be ready to get into the C plch so how they told him that's uh

28:00plch so how they told him that's uh plch so how they told him that's uh still unknown well how did so one of the still unknown well how did so one of the still unknown well how did so one of the things I want to ask you because this things I want to ask you because this things I want to ask you because this obviously happens a lot is people get obviously happens a lot is people get obviously happens a lot is people get beat up for their valuation so obviously beat up for their valuation so obviously beat up for their valuation so obviously Mr Wonderful now they cut a lot of this Mr Wonderful now they cut a lot of this Mr Wonderful now they cut a lot of this so I'm sure that obviously it was a lot so I'm sure that obviously it was a lot so I'm sure that obviously it was a lot longer but you went in 1.2 for 5% how longer but you went in 1.2 for 5% how longer but you went in 1.2 for 5% how did you come to that valuation like what did you come to that valuation like what did you come to that valuation like what were those conversations like to to were those conversations like to to were those conversations like to to present that yeah taking ourselves back present that yeah taking ourselves back present that yeah taking ourselves back to that time I mean I'm trying to think to that time I mean I'm trying to think to that time I mean I'm trying to think what our what our I think we had just what our what our I think we had just what our what our I think we had just done over a done over a done over a million a month maybe we were up to like million a month maybe we were up to like million a month maybe we were up to like 1.5 in rev per month um so our growth 1.5 in rev per month um so our growth 1.5 in rev per month um so our growth curve was insane it was kind of hard to curve was insane it was kind of hard to curve was insane it was kind of hard to gauge like we I mean we were only in gauge like we I mean we were only in gauge like we I mean we were only in business for a year we were profitable business for a year we were profitable business for a year we were profitable but we were running it profitable but we were running it profitable but we were running it profitable because we were just so Lean Like We you because we were just so Lean Like We you because we were just so Lean Like We you know it was like this fast know it was like this fast know it was like this fast growth so I think we were looking at growth so I think we were looking at growth so I think we were looking at like Fast growth companies that were in like Fast growth companies that were in like Fast growth companies that were in kind of our sphere of you know whether

29:00kind of our sphere of you know whether kind of our sphere of you know whether it's health and wellness jacuzzi type it's health and wellness jacuzzi type it's health and wellness jacuzzi type products sauna products like things like products sauna products like things like products sauna products like things like in that category um and I think we were in that category um and I think we were in that category um and I think we were what was our end what was our end what was our end up we were looking at up we were looking at up we were looking at a we were looking more at a multiple of a we were looking more at a multiple of a we were looking more at a multiple of rev I think was what we came to and rev I think was what we came to and rev I think was what we came to and originally it was like a 20 I think that originally it was like a 20 I think that originally it was like a 20 I think that what was you said it was 1.2 for 5% yeah what was you said it was 1.2 for 5% yeah what was you said it was 1.2 for 5% yeah 24 million value 24 million value 24 million value yeah I remember we were at like 20 yeah I remember we were at like 20 yeah I remember we were at like 20 million was kind of the number and for million was kind of the number and for million was kind of the number and for the valuation so you have to pre-end the valuation so you have to pre-end the valuation so you have to pre-end that into Shark Tank and kind of say hey that into Shark Tank and kind of say hey that into Shark Tank and kind of say hey this our you we can come up with this our you we can come up with this our you we can come up with whatever we want the rules of the game whatever we want the rules of the game whatever we want the rules of the game are so just level set in how it are so just level set in how it are so just level set in how it works the dollar amount that's asked for works the dollar amount that's asked for works the dollar amount that's asked for is the only requisite that has to be hit is the only requisite that has to be hit is the only requisite that has to be hit so they can not so we said 5% for 1.2 so they can not so we said 5% for 1.2 so they can not so we said 5% for 1.2 million basically at that point we had million basically at that point we had million basically at that point we had to walk out of there with taking at to walk out of there with taking at to walk out of there with taking at least $1.2 million the equity is the

30:00least $1.2 million the equity is the least $1.2 million the equity is the number that can that's the game that's number that can that's the game that's number that can that's the game that's that's where the sharks are going to you that's where the sharks are going to you that's where the sharks are going to you know they're going to try and go for know they're going to try and go for know they're going to try and go for 15% or um but we couldn't leave with 15% or um but we couldn't leave with 15% or um but we couldn't leave with less than 1.2 so anyone watching when less than 1.2 so anyone watching when less than 1.2 so anyone watching when you're watching whatever that number is you're watching whatever that number is you're watching whatever that number is that the the contestants ask for you that the the contestants ask for you that the the contestants ask for you can't go less than that um and can't go less than that um and can't go less than that um and so we came to that number obviously we so we came to that number obviously we so we came to that number obviously we knew the value we would adjust it you knew the value we would adjust it you knew the value we would adjust it you know that's going to let's start at 5% know that's going to let's start at 5% know that's going to let's start at 5% they're going to they're going to beat they're going to they're going to beat they're going to they're going to beat us up what's our Middle Ground uh but in us up what's our Middle Ground uh but in us up what's our Middle Ground uh but in that that morning we're out to breakfast that that morning we're out to breakfast that that morning we're out to breakfast I think we had done like our record day I think we had done like our record day I think we had done like our record day that day before so we're feeling really that day before so we're feeling really that day before so we're feeling really good about the business and Mike and I good about the business and Mike and I good about the business and Mike and I are like I think our valuation is low are like I think our valuation is low are like I think our valuation is low like so we ended up changing it that like so we ended up changing it that like so we ended up changing it that morning which they said you can change morning which they said you can change morning which they said you can change it up to the last minute but you have to it up to the last minute but you have to it up to the last minute but you have to tell them so we're literally getting our tell them so we're literally getting our tell them so we're literally getting our makeup done about to go on in about five makeup done about to go on in about five makeup done about to go on in about five minutes or it's the final they already minutes or it's the final they already minutes or it's the final they already our makeup they do it again it's all our makeup they do it again it's all our makeup they do it again it's all this stuff we told our you have like

31:00this stuff we told our you have like this stuff we told our you have like your managers basically that handle your managers basically that handle your managers basically that handle certain of the businesses and we told certain of the businesses and we told certain of the businesses and we told them hey we're changing the valuation them hey we're changing the valuation them hey we're changing the valuation this is about five minutes before we go this is about five minutes before we go this is about five minutes before we go out and we already had like a super high out and we already had like a super high out and we already had like a super high valuation to go on a Char Che so I valuation to go on a Char Che so I valuation to go on a Char Che so I remember our person was like okay Ryan remember our person was like okay Ryan remember our person was like okay Ryan like this is crazy you guys have one of like this is crazy you guys have one of like this is crazy you guys have one of the highest valuations for a company to the highest valuations for a company to the highest valuations for a company to go on they're like the sharks are going go on they're like the sharks are going go on they're like the sharks are going to Raz you so they were very he was very to Raz you so they were very he was very to Raz you so they were very he was very clear of like Ryan once you say the clear of like Ryan once you say the clear of like Ryan once you say the number shut up for 10 seconds because number shut up for 10 seconds because number shut up for 10 seconds because they're just going to throw all the they're just going to throw all the they're just going to throw all the insults at you so it was like a very big insults at you so it was like a very big insults at you so it was like a very big behind the scenes like I remember he behind the scenes like I remember he behind the scenes like I remember he almost had this meltdown of like I can't almost had this meltdown of like I can't almost had this meltdown of like I can't believe you guys are raising this believe you guys are raising this believe you guys are raising this valuation and we were like dude I think valuation and we were like dude I think valuation and we were like dude I think it's low which in hindsight looking back it's low which in hindsight looking back it's low which in hindsight looking back are like it was an incredible valuation are like it was an incredible valuation are like it was an incredible valuation of anyone that would have invested at of anyone that would have invested at of anyone that would have invested at that number at that time like we have that number at that time like we have that number at that time like we have since exponentially grown the company since exponentially grown the company since exponentially grown the company off that valuation so um but yeah we did off that valuation so um but yeah we did off that valuation so um but yeah we did the valuation and then yeah the deal

32:00the valuation and then yeah the deal the valuation and then yeah the deal ended we ended up doing the deal with ended we ended up doing the deal with ended we ended up doing the deal with Robert for I believe it was 12% uh for Robert for I believe it was 12% uh for Robert for I believe it was 12% uh for 1.2 million in uh like cash for equity 1.2 million in uh like cash for equity 1.2 million in uh like cash for equity and a 1.2 million line of and a 1.2 million line of and a 1.2 million line of credit yeah how did that so how did that credit yeah how did that so how did that credit yeah how did that so how did that work with Robert after the fact how did work with Robert after the fact how did work with Robert after the fact how did that process that process that process go go go so we ended up not doing the deal um the so we ended up not doing the deal um the so we ended up not doing the deal um the deal didn't go through on the back end deal didn't go through on the back end deal didn't go through on the back end and yeah it was kind of we actually and yeah it was kind of we actually and yeah it was kind of we actually didn't hear from his team for a little didn't hear from his team for a little didn't hear from his team for a little while which was while which was while which was surprising um surprising um surprising um and kind of go back and forth start and kind of go back and forth start and kind of go back and forth start sending the financials over at this sending the financials over at this sending the financials over at this point we had you know like I said there point we had you know like I said there point we had you know like I said there was a bit of a gap from when we and was a bit of a gap from when we and was a bit of a gap from when we and every shark handles it differently into every shark handles it differently into every shark handles it differently into like their teams that are either on site like their teams that are either on site like their teams that are either on site or and working with you right or and working with you right or and working with you right immediately after um so you know not all immediately after um so you know not all immediately after um so you know not all each one has their own team and how they each one has their own team and how they each one has their own team and how they handle this we didn't hear from them we handle this we didn't hear from them we handle this we didn't hear from them we were kind of following up what's going were kind of following up what's going were kind of following up what's going on here well we ended up just you know on here well we ended up just you know on here well we ended up just you know turning to focus on the business um

33:00turning to focus on the business um turning to focus on the business um business was growing like crazy you know business was growing like crazy you know business was growing like crazy you know day after day solving new problems and day after day solving new problems and day after day solving new problems and challenges so we were focused and then challenges so we were focused and then challenges so we were focused and then that kind of the diligence period that kind of the diligence period that kind of the diligence period started and to be honest it just kind of started and to be honest it just kind of started and to be honest it just kind of petered out um and ended in a fine spot petered out um and ended in a fine spot petered out um and ended in a fine spot between the or us and and his team but between the or us and and his team but between the or us and and his team but uh didn't do the deal and uh to this day uh didn't do the deal and uh to this day uh didn't do the deal and uh to this day still haven't taken on any any funding still haven't taken on any any funding still haven't taken on any any funding or any money from anyone that's pretty or any money from anyone that's pretty or any money from anyone that's pretty incredible from conversation in the incredible from conversation in the incredible from conversation in the garage to uh you know where yall at garage to uh you know where yall at garage to uh you know where yall at today I mean it's it's been fast was today I mean it's it's been fast was today I mean it's it's been fast was three years right I mean pretty much three years right I mean pretty much three years right I mean pretty much yeah just over very fast man it's been yeah just over very fast man it's been yeah just over very fast man it's been dog years for us and to you know one dog years for us and to you know one dog years for us and to you know one year you know it's it's probably three year you know it's it's probably three year you know it's it's probably three to four of I think what can transpire in to four of I think what can transpire in to four of I think what can transpire in a current you know the time is starting a current you know the time is starting a current you know the time is starting to slow down a bit like as we're hitting to slow down a bit like as we're hitting to slow down a bit like as we're hitting um you know we we just um you know we we just um you know we we just experienced every you know the first few experienced every you know the first few experienced every you know the first few years just exponential growth years just exponential growth years just exponential growth um so things have moved really really um so things have moved really really um so things have moved really really quick within new oror so

34:00quick within new oror so quick within new oror so far I I know this is always hard to do far I I know this is always hard to do far I I know this is always hard to do but if you were to squeeze out one to but if you were to squeeze out one to but if you were to squeeze out one to two major lessons that have been learned two major lessons that have been learned two major lessons that have been learned last few years someone again whether last few years someone again whether last few years someone again whether it's a product business or just in it's a product business or just in it's a product business or just in general they're trying to start a general they're trying to start a general they're trying to start a business like what might you share with business like what might you share with business like what might you share with them to just to to look out around the them to just to to look out around the them to just to to look out around the the corner you know for yeah I think you know every business for yeah I think you know every business is so different and there's always is so different and there's always is so different and there's always unique circumstances to each each case unique circumstances to each each case unique circumstances to each each case for us I look back at we probably we did for us I look back at we probably we did for us I look back at we probably we did higher slower than what we should have higher slower than what we should have higher slower than what we should have um you know I think we were pinching um you know I think we were pinching um you know I think we were pinching ourselves the whole time of like is this ourselves the whole time of like is this ourselves the whole time of like is this is this sustaining is this are we caught is this sustaining is this are we caught is this sustaining is this are we caught in some moment that we just and it was in some moment that we just and it was in some moment that we just and it was just growing and we were always behind just growing and we were always behind just growing and we were always behind into hiring the talent that we needed um into hiring the talent that we needed um into hiring the talent that we needed um especially for that first within those especially for that first within those especially for that first within those those first two years so you know and those first two years so you know and those first two years so you know and that again that's not a blanket

35:00that again that's not a blanket that again that's not a blanket statement because every business is statement because every business is statement because every business is different each person needs to evaluate different each person needs to evaluate different each person needs to evaluate the company of where things are at but the company of where things are at but the company of where things are at but for us in this high growth kind of Whit for us in this high growth kind of Whit for us in this high growth kind of Whit space type business like I would say space type business like I would say space type business like I would say recognize very quickly if you've entered recognize very quickly if you've entered recognize very quickly if you've entered into that and like you know get ahead of into that and like you know get ahead of into that and like you know get ahead of it it it um that's been you know if I look back um that's been you know if I look back um that's been you know if I look back for us if I go back in a time machine for us if I go back in a time machine for us if I go back in a time machine for myself and just be able to see some for myself and just be able to see some for myself and just be able to see some writing the wall be like make The Hires writing the wall be like make The Hires writing the wall be like make The Hires you're already talking about hiring um you're already talking about hiring um you're already talking about hiring um because by the time we were discussing because by the time we were discussing because by the time we were discussing them like should we make this higher the them like should we make this higher the them like should we make this higher the hire should have already been made let hire should have already been made let hire should have already been made let alone now we got to go through the alone now we got to go through the alone now we got to go through the process def finding the person process def finding the person process def finding the person recruiting the person getting the person recruiting the person getting the person recruiting the person getting the person in place we were already behind yeah um in place we were already behind yeah um in place we were already behind yeah um that's the big one I take away that's the big one I take away that's the big one I take away um and would you say if I just just to um and would you say if I just just to um and would you say if I just just to finish up that thought if you don't mind finish up that thought if you don't mind finish up that thought if you don't mind would you say that one of the reasons would you say that one of the reasons would you say that one of the reasons though is if you make it too late now though is if you make it too late now though is if you make it too late now sometimes you're rushing and cutting

36:00sometimes you're rushing and cutting sometimes you're rushing and cutting Corners maybe you don't get the best Corners maybe you don't get the best Corners maybe you don't get the best person potentially because you're trying person potentially because you're trying person potentially because you're trying to make that decision too quick I mean I to make that decision too quick I mean I to make that decision too quick I mean I could see that also happening if you could see that also happening if you could see that also happening if you don't give yourself enough time would don't give yourself enough time would don't give yourself enough time would would you agree with that or for us that didn't or for us that didn't quite that I would say less than less quite that I would say less than less quite that I would say less than less than often that was an issue than often that was an issue than often that was an issue um what I would say kind of within that um what I would say kind of within that um what I would say kind of within that is like it was tough to project so it was like it was tough to project so it was like a bit of fear into hiring we didn't like a bit of fear into hiring we didn't like a bit of fear into hiring we didn't want to you know kind of context for us want to you know kind of context for us want to you know kind of context for us is like we come from brick and mortar is like we come from brick and mortar is like we come from brick and mortar businesses that's like you got to be businesses that's like you got to be businesses that's like you got to be profitable there's no like spending for profitable there's no like spending for profitable there's no like spending for growth you know it's like yeah you want growth you know it's like yeah you want growth you know it's like yeah you want to grow the business but it's very to grow the business but it's very to grow the business but it's very incremental you're hiring your staff incremental you're hiring your staff incremental you're hiring your staff it's Dollar in dollar out you're walk it's Dollar in dollar out you're walk it's Dollar in dollar out you're walk you know it's a very tight business you know it's a very tight business you know it's a very tight business uh so that's kind of our background uh so that's kind of our background uh so that's kind of our background which is very different than a product

37:00which is very different than a product which is very different than a product did online business you know where you did online business you know where you did online business you know where you can actually go have losses but you're can actually go have losses but you're can actually go have losses but you're potentially growing the company um so potentially growing the company um so potentially growing the company um so that was kind of our you know our that was kind of our you know our that was kind of our you know our learning that we had to go through learning that we had to go through learning that we had to go through however what to your point there were however what to your point there were however what to your point there were times that we were looking at the higher times that we were looking at the higher times that we were looking at the higher and it's like okay we need to hire this and it's like okay we need to hire this and it's like okay we need to hire this but we weren't thinking big enough into but we weren't thinking big enough into but we weren't thinking big enough into really looking at okay where is this really looking at okay where is this really looking at okay where is this like just even three to six months from like just even three to six months from like just even three to six months from now if this is growing on this trend now if this is growing on this trend now if this is growing on this trend this role needs to be totally expanded this role needs to be totally expanded this role needs to be totally expanded this isn't a manager we actually need to this isn't a manager we actually need to this isn't a manager we actually need to be hiring a VP here um and so I think be hiring a VP here um and so I think be hiring a VP here um and so I think that was we went through that with our that was we went through that with our that was we went through that with our production team you know I think when we production team you know I think when we production team you know I think when we started we wanted a production we wanted started we wanted a production we wanted started we wanted a production we wanted a like a warehouse manager was what we a like a warehouse manager was what we a like a warehouse manager was what we were kind of looking were kind of looking were kind of looking for we hired this individual it wasn't a for we hired this individual it wasn't a for we hired this individual it wasn't a great hire we moved on from him um for a great hire we moved on from him um for a great hire we moved on from him um for a number of reasons but it was very clear number of reasons but it was very clear number of reasons but it was very clear of like oh we need like a very high

38:00of like oh we need like a very high of like oh we need like a very high level person that's not just managing a level person that's not just managing a level person that's not just managing a warehouse but like thinking very big warehouse but like thinking very big warehouse but like thinking very big into like production and Manufacturing into like production and Manufacturing into like production and Manufacturing and not just us building 40 of these and not just us building 40 of these and not just us building 40 of these units a month like we need to be getting units a month like we need to be getting units a month like we need to be getting ready I remember our first VP who's now ready I remember our first VP who's now ready I remember our first VP who's now our VP of our VP of our VP of production you know he was saying production you know he was saying production you know he was saying numbers of like we need to get to the numbers of like we need to get to the numbers of like we need to get to the spot we're building thousand a thousand spot we're building thousand a thousand spot we're building thousand a thousand a month which to me was the craziest a month which to me was the craziest a month which to me was the craziest number I couldn't even like what I don't number I couldn't even like what I don't number I couldn't even like what I don't how do you get to a thousand like I how do you get to a thousand like I how do you get to a thousand like I don't like it was such a big number I don't like it was such a big number I don't like it was such a big number I think at that time we were maybe think at that time we were maybe think at that time we were maybe building 60 to 70 so he was truly building 60 to 70 so he was truly building 60 to 70 so he was truly 10 10x thinking which is That's The 10 10x thinking which is That's The 10 10x thinking which is That's The Hires you want to be have bringing in Hires you want to be have bringing in Hires you want to be have bringing in that are truly bringing 10x potential that are truly bringing 10x potential that are truly bringing 10x potential into the business and so I think for us into the business and so I think for us into the business and so I think for us that was a there was a bit of learning that was a there was a bit of learning that was a there was a bit of learning curve there we we can naturally think curve there we we can naturally think curve there we we can naturally think big but in some points like especially big but in some points like especially big but in some points like especially in areas that I've never experienced in areas that I've never experienced in areas that I've never experienced before getting my mind to before getting my mind to before getting my mind to really project out size and scale into

39:00really project out size and scale into really project out size and scale into where where we where we were going and where where we where we were going and where where we where we were going and match that yeah well I think that's match that yeah well I think that's match that yeah well I think that's always the relevance of having someone always the relevance of having someone always the relevance of having someone like we always have these that we don't like we always have these that we don't like we always have these that we don't see the peripherals sometimes right we see the peripherals sometimes right we see the peripherals sometimes right we get blocked out so having other people get blocked out so having other people get blocked out so having other people that could lend to that and share ideas that could lend to that and share ideas that could lend to that and share ideas outside of you know what we're we're outside of you know what we're we're outside of you know what we're we're used to is is interesting um and needed used to is is interesting um and needed used to is is interesting um and needed I think as the most part um what else I think as the most part um what else I think as the most part um what else would you share any other you had would you share any other you had would you share any other you had another lesson there you're thinking another lesson there you're thinking another lesson there you're thinking about but um man I've got a lot of about but um man I've got a lot of about but um man I've got a lot of lessons um what about I'll I'll kind of maybe um what about I'll I'll kind of maybe help here with a with a thought like help here with a with a thought like help here with a with a thought like what about going from you start with one what about going from you start with one what about going from you start with one product product product basically how do you start thinking basically how do you start thinking basically how do you start thinking about because you know we get a whole about because you know we get a whole about because you know we get a whole thing we don't just want to be a one thing we don't just want to be a one thing we don't just want to be a one product business you got to have all product business you got to have all product business you got to have all these ancillary things and and I know I these ancillary things and and I know I these ancillary things and and I know I saw now y'all are doing a SAA things saw now y'all are doing a SAA things saw now y'all are doing a SAA things looks amazing oh my gosh that looks so looks amazing oh my gosh that looks so looks amazing oh my gosh that looks so cool um it's like how do you start

40:00cool um it's like how do you start cool um it's like how do you start thinking about the growth down the road thinking about the growth down the road thinking about the growth down the road with other products and and how to scale with other products and and how to scale with other products and and how to scale the business so you can hit multiple the business so you can hit multiple the business so you can hit multiple markets yeah I mean the sauna was a a markets yeah I mean the sauna was a a markets yeah I mean the sauna was a a use case that was really from our use case that was really from our use case that was really from our customers at you know we're selling the customers at you know we're selling the customers at you know we're selling the coal plunges we're getting a large coal plunges we're getting a large coal plunges we're getting a large amount of in influx of hey who do you amount of in influx of hey who do you amount of in influx of hey who do you recommend for a sauna and will you guys recommend for a sauna and will you guys recommend for a sauna and will you guys ever build one so it caught our ever build one so it caught our ever build one so it caught our attention Okay this let's let's survey attention Okay this let's let's survey attention Okay this let's let's survey our customer base we had a substantial our customer base we had a substantial our customer base we had a substantial amount of return people responding to it amount of return people responding to it amount of return people responding to it asking like we had a question on you asking like we had a question on you asking like we had a question on you know sauna questions and 40% were know sauna questions and 40% were know sauna questions and 40% were basically in the market to buy a sauna basically in the market to buy a sauna basically in the market to buy a sauna right now and so we were like oh cool we right now and so we were like oh cool we right now and so we were like oh cool we already we're developing this customer already we're developing this customer already we're developing this customer base that wants to buy this product at base that wants to buy this product at base that wants to buy this product at the same exact time so that led us on a the same exact time so that led us on a the same exact time so that led us on a journey to develop a sauna so I think journey to develop a sauna so I think journey to develop a sauna so I think it's it's twofold it's like we for us it's it's twofold it's like we for us it's it's twofold it's like we for us what our kind of guiding lights here is what our kind of guiding lights here is what our kind of guiding lights here is does the product help develop resilience does the product help develop resilience does the product help develop resilience that's a Northstar within our company

41:00that's a Northstar within our company that's a Northstar within our company like we want products that develop like we want products that develop like we want products that develop resilience resilience resilience um um um and does Mike and I authentically and and does Mike and I authentically and and does Mike and I authentically and genuinely use this product um like we genuinely use this product um like we genuinely use this product um like we are customers first we are you know a are customers first we are you know a are customers first we are you know a Founder forward company we're in a lot Founder forward company we're in a lot Founder forward company we're in a lot of the content I'm not going to start of the content I'm not going to start of the content I'm not going to start selling a product that I don't selling a product that I don't selling a product that I don't understand I will you know before we understand I will you know before we understand I will you know before we sell it I will make make sure that first sell it I will make make sure that first sell it I will make make sure that first I utilize this I understand this I I utilize this I understand this I I utilize this I understand this I understand the upside to it the benefits understand the upside to it the benefits understand the upside to it the benefits um you know how to incorporate it into um you know how to incorporate it into um you know how to incorporate it into your life like that has to be authentic your life like that has to be authentic your life like that has to be authentic to me and it's just not that interesting to me and it's just not that interesting to me and it's just not that interesting for me to Pedal something that I don't for me to Pedal something that I don't for me to Pedal something that I don't really know anything about um so those really know anything about um so those really know anything about um so those two things matching were you know have two things matching were you know have two things matching were you know have kind of been how we how we go about kind of been how we how we go about kind of been how we how we go about developing products and then you know developing products and then you know developing products and then you know Mike is head of the product road map so Mike is head of the product road map so Mike is head of the product road map so you know we start with those two you know we start with those two you know we start with those two categories and then it gets into Mike's categories and then it gets into Mike's categories and then it gets into Mike's creativity of like okay what what's creativity of like okay what what's creativity of like okay what what's exciting to me what's interesting to me exciting to me what's interesting to me exciting to me what's interesting to me what's out there that we can that we

42:00what's out there that we can that we what's out there that we can that we just don't want to do what's already out just don't want to do what's already out just don't want to do what's already out there we want to go and like how do we there we want to go and like how do we there we want to go and like how do we move the needle into what we launch um move the needle into what we launch um move the needle into what we launch um and so like for the sauna there was you and so like for the sauna there was you and so like for the sauna there was you know we we did a we start looking into know we we did a we start looking into know we we did a we start looking into all the different sauna companies and all the different sauna companies and all the different sauna companies and like who's doing it great what are still like who's doing it great what are still like who's doing it great what are still areas and pain points that's there for areas and pain points that's there for areas and pain points that's there for the customer you know and for us we the customer you know and for us we the customer you know and for us we looked at it it was like there's a clear looked at it it was like there's a clear looked at it it was like there's a clear design design is like a core feature for design design is like a core feature for design design is like a core feature for us us us um you know in aesthetic like we want it um you know in aesthetic like we want it um you know in aesthetic like we want it to be both men and women love the design to be both men and women love the design to be both men and women love the design that it doesn't just lean one way or the that it doesn't just lean one way or the that it doesn't just lean one way or the other um we wanted a sauna we always other um we wanted a sauna we always other um we wanted a sauna we always thought like man how cool would it be if thought like man how cool would it be if thought like man how cool would it be if it was ergonomic and it was actually it was ergonomic and it was actually it was ergonomic and it was actually comfortable when you're in the sauna so comfortable when you're in the sauna so comfortable when you're in the sauna so we wanted to do it at this tilt of an we wanted to do it at this tilt of an we wanted to do it at this tilt of an angle that was actually when you lean angle that was actually when you lean angle that was actually when you lean back you're comfortable in this highly back you're comfortable in this highly back you're comfortable in this highly uncomfortable environment we wanted a uncomfortable environment we wanted a uncomfortable environment we wanted a high heat sauna we wanted it to be high heat sauna we wanted it to be high heat sauna we wanted it to be multi-use into that you could work out multi-use into that you could work out multi-use into that you could work out in it so we we kind of look at our core in it so we we kind of look at our core in it so we we kind of look at our core values as like what's important for us values as like what's important for us values as like what's important for us and then we start to develop this and then we start to develop this and then we start to develop this product around it so um it's kind of a product around it so um it's kind of a product around it so um it's kind of a long answer of you know there's a lot of

43:00long answer of you know there's a lot of long answer of you know there's a lot of lot of different angles that we go about lot of different angles that we go about lot of different angles that we go about launching a new product no I love the launching a new product no I love the launching a new product no I love the idea of the customer first I think idea of the customer first I think idea of the customer first I think that's that's the way you also get in that's that's the way you also get in that's that's the way you also get in the the Deep throws of like how this is the the Deep throws of like how this is the the Deep throws of like how this is going to be in someone's house or how going to be in someone's house or how going to be in someone's house or how you know how are they gonna play around you know how are they gonna play around you know how are they gonna play around with it their life so um right it's been with it their life so um right it's been with it their life so um right it's been a lot of fun okay last question here so a lot of fun okay last question here so a lot of fun okay last question here so I've done cold showers yep I've never I've done cold showers yep I've never I've done cold showers yep I've never done a cold plunge so convince me on done a cold plunge so convince me on done a cold plunge so convince me on doing a cold plunge give me the doing a cold plunge give me the doing a cold plunge give me the benefits science backed or just the benefits science backed or just the benefits science backed or just the general uh fun benefits of this yeah general uh fun benefits of this yeah general uh fun benefits of this yeah I'll leave the science to uh the people I'll leave the science to uh the people I'll leave the science to uh the people that you know Dr Andrew hubman dr that you know Dr Andrew hubman dr that you know Dr Andrew hubman dr Susanna soberg check all them out I Susanna soberg check all them out I Susanna soberg check all them out I would say the greatest proposition to would say the greatest proposition to would say the greatest proposition to Coal plunging it is the ultimate Roi on Coal plunging it is the ultimate Roi on Coal plunging it is the ultimate Roi on your your your time for the return on your mental time for the return on your mental time for the return on your mental health all you have to do is give two health all you have to do is give two health all you have to do is give two minutes and to go from the feeling that minutes and to go from the feeling that minutes and to go from the feeling that you enter into to the feeling that you you enter into to the feeling that you you enter into to the feeling that you come out at it works every single time

44:00come out at it works every single time come out at it works every single time and you will come out with a and you will come out with a and you will come out with a completely different mindset that you completely different mindset that you completely different mindset that you went in and it's only two minutes that went in and it's only two minutes that went in and it's only two minutes that you have to give up you don't have to go you have to give up you don't have to go you have to give up you don't have to go move your body all you got to do is get move your body all you got to do is get move your body all you got to do is get in there and breathe and it works like a in there and breathe and it works like a in there and breathe and it works like a charm um and there's just for charm um and there's just for charm um and there's just for me it's the greatest tool on my energy me it's the greatest tool on my energy me it's the greatest tool on my energy and mood that I consistently work in my and mood that I consistently work in my and mood that I consistently work in my life what what time a day do you do your life what what time a day do you do your life what what time a day do you do your coal plunge what temp do you have it at coal plunge what temp do you have it at coal plunge what temp do you have it at I do it first thing in the morning um I do it first thing in the morning um I do it first thing in the morning um and right now my plunge is set to 48 and right now my plunge is set to 48 and right now my plunge is set to 48 degrees that seems cold it's perfect I degrees that seems cold it's perfect I degrees that seems cold it's perfect I mean even that it's like you know 55 mean even that it's like you know 55 mean even that it's like you know 55 degrees starting degrees starting degrees starting out it's that's cold and it it doesn't out it's that's cold and it it doesn't out it's that's cold and it it doesn't have to be to the point that it like have to be to the point that it like have to be to the point that it like actually it shouldn't be to the temp actually it shouldn't be to the temp actually it shouldn't be to the temp that it like scars you yeah it just that it like scars you yeah it just that it like scars you yeah it just wants to be cold enough that it takes wants to be cold enough that it takes wants to be cold enough that it takes your breath away and you'll develop

45:00your breath away and you'll develop your breath away and you'll develop yourself to kind of regulate and calm yourself to kind of regulate and calm yourself to kind of regulate and calm down into it usually two minutes is down into it usually two minutes is down into it usually two minutes is plenty of time and uh it it works like a plenty of time and uh it it works like a plenty of time and uh it it works like a charmer awesome well I'm gonna have to charmer awesome well I'm gonna have to charmer awesome well I'm gonna have to try it here very soon I've been itching try it here very soon I've been itching try it here very soon I've been itching for it um so I appreciate you coming on for it um so I appreciate you coming on for it um so I appreciate you coming on Ryan this is a lot of fun man I'm glad Ryan this is a lot of fun man I'm glad Ryan this is a lot of fun man I'm glad to to connect with you finally and hear to to connect with you finally and hear to to connect with you finally and hear your story and um any final thoughts your story and um any final thoughts your story and um any final thoughts insights for the audience any last insights for the audience any last insights for the audience any last wishes on them um as they finish up the wishes on them um as they finish up the wishes on them um as they finish up the episode no they I'll follow along when episode no they I'll follow along when episode no they I'll follow along when we post anything if anyone has any we post anything if anyone has any we post anything if anyone has any questions I'll be happy to answer but uh questions I'll be happy to answer but uh questions I'll be happy to answer but uh hopefully this brought some value to hopefully this brought some value to hopefully this brought some value to someone listening awesome thanks Ryan I someone listening awesome thanks Ryan I someone listening awesome thanks Ryan I appreciate it man thanks Brian

Ryan Duey on the Benefits of Cold Plunges coldplunge healthylifestyle