In a world increasingly focused on wellness and recovery, the practice of cold plunge therapy has emerged as a powerful tool for enhancing physical and mental resilience. Ryan Duey, co-founder of a leading cold plunge company, shares his transformative journey that led him to embrace this practice. His experiences in the Amazon and a near-death accident in Thailand catalyzed a deeper understanding of self and the healing potential of cold exposure.
Cold plunges are more than just a trend; they are rooted in science and tradition. By immersing oneself in cold water, the body undergoes physiological changes that can lead to improved recovery, enhanced mood, and greater longevity. In this article, we will explore the mechanisms behind cold plunge therapy, its benefits, and practical ways to integrate this ritual into your wellness routine.
Ryan Duey’s journey into the world of cold plunge therapy began with profound personal experiences. After a near-fatal accident in Thailand, he found himself reflecting on his life and spirituality. "It was a total another one of those moments that a huge gift in my life," he recalls. This pivotal moment ignited a curiosity about who he was and what truly mattered in life.
His exploration led him to the Amazon, where he sought answers through traditional practices. This journey was not just about physical healing; it was about understanding his identity and purpose. The experience in the Amazon provided him with clarity and a deeper connection to his own values. As Ryan emphasizes, "I think a lot of folks go through that." This quest for self-discovery is a universal theme, highlighting the importance of understanding our roots and the influences that shape us.
The inception of Ryan’s cold plunge business occurred during the COVID-19 pandemic, a time of uncertainty and reflection. Along with his co-founder Michael, they recognized a growing interest in wellness and recovery. Initially, they targeted existing float spa customers, aiming to sell just 20 cold plunge units. This modest goal quickly evolved as they tapped into a burgeoning market.
Ryan and Michael’s approach was hands-on. They built the first units themselves, delivering them directly to customers. This intimate connection allowed them to gather valuable feedback and refine their product. They understood that to succeed, they needed to know every aspect of what they were selling. This commitment to quality and customer engagement laid the foundation for their business's growth.
As the demand for their cold plunge units increased, Ryan and Michael faced the challenge of scaling production. They began forming partnerships with manufacturers, leveraging their initial experiences to ensure quality control. Ryan recalls, "We knew the product, we knew every part, we knew how to build it." This deep understanding of their product allowed them to communicate effectively with manufacturers and streamline production processes.
Their journey included serendipitous moments, such as discovering a local supplier for their tubs. This connection not only helped them save costs but also fostered a sense of community and collaboration. By nurturing these relationships, they built a brand that resonated with their customers, emphasizing the importance of resilience and intentionality in their business practices.
An unexpected opportunity arose when the producers of Shark Tank reached out to Ryan and Michael. This invitation was a significant turning point for their business. "It wasn’t on our radar; we weren’t thinking at all of going on Shark Tank," Ryan shares. Their participation in the show not only provided exposure but also validated their innovative approach to wellness.
The experience highlighted the importance of storytelling in business. By sharing their personal journeys and the science behind cold plunge therapy, they connected with a broader audience. This connection is crucial in the wellness industry, where authenticity and transparency resonate deeply with consumers. Their story serves as a reminder that every business journey is unique, shaped by personal experiences and a commitment to making a difference.