Othership From Garage to the Largest Sauna Ice Bath Studio in NYC Robbie Bent

Key Takeaways

• Othership started as a backyard ice bath gathering with no commercial intent.
• The founders aimed to create a sober social experience, focusing on community and emotional wellness.
• They successfully combined physical and digital offerings, including a breathwork app that became highly rated.
• The journey included pivotal moments like the first ice bath experience and transformative community events.
• The business grew organically through word-of-mouth and genuine passion rather than aggressive marketing.
• They emphasize authenticity in content creation, which has contributed to their success.
• The community aspect has been crucial, with a strong focus on building connections before opening the NYC studio.