In an age where wellness often feels commercialized, Othership emerges as a refreshing sanctuary dedicated to emotional wellness and community connection. Founded from humble beginnings, this innovative brand has transformed the approach to recovery and social experiences, emphasizing the power of contrast therapy. With a focus on fostering genuine connections, Othership invites guests to explore the profound benefits of hot and cold exposure in a supportive environment.
What began as a backyard ice bath (discussed further here) gathering has evolved into a thriving community with over 4,000 members before even opening its first studio in New York City. This organic growth, driven by passion rather than aggressive marketing, highlights the importance of authenticity in wellness. As we delve into the story of Othership, we uncover the pivotal moments that shaped its journey and the unique blend of physical and digital offerings that set it apart in the wellness landscape.
Othership's journey began in a backyard, where the founders created a simple yet powerful ritual: gathering friends for ice baths. As Robbie Bent recalls, "We started the physical space in a backyard and it was just a horse trough with five friends." This grassroots approach fostered a sense of community that would become the cornerstone of Othership's philosophy.
The founders aimed to create a sober social experience, focusing on emotional wellness and connection. This intention resonated deeply, leading to transformative moments where participants shared their stories and formed lasting bonds. The initial gatherings were not about profit; they were about cultivating a safe space for vulnerability and growth.
Recognizing the need for connection during the pandemic, Othership expanded its offerings into the digital realm. The breathwork app, which has garnered over 3,000 reviews, emerged as a highly rated platform for users seeking mindfulness practices. "We were just kind of messing around and these things happened over time," Bent reflects on their organic growth.
The app serves as a bridge between the physical and digital experiences, allowing users to engage with Othership's offerings from anywhere. This dual approach not only enhances accessibility but also deepens the connection to the community. As guests transition from the app to the physical studio, they bring with them a shared understanding of Othership's ethos.
Throughout its evolution, Othership experienced several pivotal moments that shaped its identity. One significant event was the first ice bath experience, which Bent describes as a revelation: "I thought, whoa, this is crazy... you can do emotional work; it's almost like meditation." This realization sparked a desire to explore the intersection of physical wellness and emotional healing.
Valentine's Day gatherings, where participants engaged in eye gazing and shared personal stories, further solidified the community's bond. These moments of vulnerability and connection became a hallmark of Othership's offerings, emphasizing the importance of shared experiences in fostering resilience and clarity.
Community is at the heart of Othership's mission. Before opening the New York studio, the founders prioritized building connections, resulting in a robust network of 4,000 members. Bent emphasizes, "I think there’s something special here in the hot and cold that can be class-driven and community-driven." This commitment to authenticity and connection has been instrumental in Othership's success.
By living their values and creating a welcoming environment, Othership has cultivated a sanctuary where individuals can come together to explore the benefits of contrast therapy. The emphasis on sober social experiences allows guests to connect on a deeper level, free from the distractions of alcohol and traditional social norms.