Let s Get Sweaty and Chill Heat Praxia Sauna Cold Plunge Breathwork
00:00[Music] [Applause] [Music] hey I've got to say a couple of things here real quick uh as an introduction and then we'll get into our guest Heather um so this podcast is really about the community uh the experience of living in North Idaho and that's kind of why we bring it to you guys it's a passion project for Dave and myself and uh Eric when he's here um because we we get a lot of questions from people that want to understand what it's like to live in North Idaho and I and I think there's no better way to do it than to tap into the amazing community members that we have here and to focus on that the people that we bring on here are local members of North Idaho yes maybe every now and then we'll bring somebody we'll we'll make sure that you know but yeah these are people that own businesses that live in the community that participate in the community and that's why it's important to us yes um Dave and I and Eric we put our bread on the table by selling real estate I always got to put that c out there so if you're listening and you
01:00guys are thinking about making that move up here hit us up please our whole team is former First Responders Andor veterans um and we love helping guys like and gals like you out there make that move so that being said I'd like to introduce Heather gyos from heat proxia uh former Marine former coffee shop manager we were just talking about coffee and I actually learned a little bit right then and there uh Dave is on a kick to get addicted to coffee so we've been working on that for about a month now trying to adapt to coffee and so far it I said it it tastes like [ __ ] is there uh are you noticing more hair on your chest yet no really I'm noticing more hair my that's a byproduct actually I got my wife he's growing hair out on on the eagle head just my eag head and I told him to bleach it so like a white you know those kids those kids books that you like it's a caterpillar it's like oh touch the caterpillar so I shav my arms but I'm growing it out just on my eagle head can we not use uh reference of kids touching the eagle head I just know
02:00went real I'm with this real fast wow okay yeah my mind went there he from heat prox yes so thank you for joining us uh hit us with the history because heat proxy has been been down some rough roads uh we used to go there all the time uh especially when I lived downtown we had a membership and um it was fantastic and then catastrophe happened it did so heat praia let's see uh we'll take it back to day one yes um we opened November 22nd 2021 so we had about 2 years 3 months really great time um largely organic um honestly we we did next to no marketing and got to capacity issues within a year um just based on organic growth taking good care of people and and you know from your experience sauna and cold plunge just absolutely speak for themselves once you've done it nobody has to twist your arm to get you to do it again um unless you like not feeling good and you're
03:00a complete pain in the ass like other than that you're going to get back in there because um that that first night of sleep after sauna I just all the things the pain relief for me especially I'm a chronic pain sufferer um that's what led me to the career choice I I was already um using red light actually very regularly leading up to moving um along with praia I suffered a pretty gnarly head injury in January of 2020 um were you guys here yet y uh no massive massive Windstorm if you remember the massive wind storm I was working that night thousands and thousands and thousands of trees wait I was here for that never mind okay I was here like homes completely taken out some hom had multiple trees fall on one home well I'm I was at the Chef's store nothing exciting about my story My caror Cup I thought you were G to say a tree fell on your head or something I'd be not
04:00probably talking about it but it was bad I woke up I knocked me out woke up laying on yes and and I had it was like the The Flintstones goose egg you know that immediately grows that's totally what I got I still kind of have from the wind from the wind shut my car door knocked me out and I'm and you know from that day it was just a wild wild day does anybody have video of that that would be kind of fun to watch they probably had surveillance you should have gone and got that cuz that would have been pretty cool you you know how even even in those moments like there's something about the ego self that like you look around like did anybody see that the first thing I did I was like oh my gosh did anybody just see my car or like whoop my ass in the spkky lot well it got increasingly worse after that it didn't help that I went and worked eight hours after that right um never iced it nothing I've I put on a car heart beanie and go to work and you could see the bone formation underneath my beanie oh boy so I start red lighting I heard you know red light helps with
05:00with the bone injury I had a lot of nerve pain in it that was going like down my face it was even affecting the vision of my right eye um hurt through the back of my head felt like these weird nerve Sensations and at any moment did you think to yourself like I made it through the Marine core and this is how it ends oh I've had many of those moments car yeah I've had there's been I one time I thought a white tail deer was How This Ends like I've had those moments you know totally it is and funny thing is is it snuck up on me not knowing it was sneaking up on me I was like starting my car let's divert for just one moment for the white tail D sorry um you know early riser got to get out there get the vehicle started at like 4:30 and it's winter this is a couple years ago but this white tail is walking down my street and I it's pitch black outside right I just hear something coming up on me and I'm like I go into straight who's going to die this morning mode you know and I turn and like I'm so startled L and this white tailed deer has no clue I'm there it's
06:00startled like we're both just it literally goes back into the trees across the street was like that was ridiculous we're both safe let's go on with our day right yeah so another one of those opportunities where I thought what a weird way to die yeah um fast forward all the red light everything you know it's it's greatly improving my head injury but simultaneously I'm I'm noticing all the nerve pain that I have in my hand is going away wow and it's been I mean I've suffered from neuropathy from like 2005 wow no joke was there a cause for that for the neuropathy and everything um yes you know it's I can speculate so I I have several autoimmune conditions which definitely contribute um I would say the Marine Corps for sure is where my my pain like this started um so you know whether it was overuse you know whole lots of overuse going on in the Marine Corps not
07:00a lot of time to ever recover ever recuperate um and the nerve pain just stayed with me ever since right so um and it was debilitating I mean there were especially through pregnancies um through my pregnancies I could not sleep at night um I I was lucky and we're talking for 15 years straight if I slept for more than 45 minutes straight that's that's pretty so when you say autoimmune the reason I'm bringing this up is so I was diagnosed with gamber in 2013 okay and I got it from I can't even say this would be medical misinformation if I said it on we can establish this is not I got a shot okay and I ended up getting gamber um I was in the hospital I was pretty much paralyzed I couldn't feel anything from the neck down um I could move I could shuffle a little bit but all my fine motor movements was gone I could barely get on the floor I couldn't tell my legs how to how to function it was like trying to have to to walk again so I still have a lot of that neuropathy in
08:00like my fingertips and my you know where we have this really fine um nerve endings uh my fingertips and my toes like every now and then they'll kind of flare up or just kind of hurts or they just kind of they'll go numb feel like you sat on them and yeah exactly so I had that so when you said that that's why I was thinking about it um and obviously you take creatine I I started recently taking creatine again take a really good creatine um right now I'm taking gummies cuz I'm on this dumb diet and I need something sweet every day and they just they just taste good um but yeah they cre and their creatine yeah it's the new create gummies I tried those okay I don't know if they're good or not the makes a really awesome creatine that is nothing else and and that's one thing I will say yeah it's so good it's you know it's kind of gross it's chalky um that's monohydrate what's that just like a clean monohydrate y yep um five milligrams you could as an active man you could do that you know twice a day a woman I'd say we're only going to take five milligrams a day but um
09:00that made a huge difference for me as well like adding creatine helped my nerve pain that's good to know I started about a month ago and I've been pretty consistent since then um I mix it with the powdered greens that I have and it's like I don't taste it at all it's good yeah and I'm if you do it in enough water it's like you just have to get it Down the Hatch you know I mean a shot of something gross and then it with more CU I'm I'm suffering from the same types of things right now I just posted on Instagram this morning I said I hurt my knee and you know I've been I'm active I'm in the gym it was nothing cool I was in bed last night and I realized I was a little too low on the bed I needed to scoot up so I put my right leg down and I pushed and I twisted my right knee can I just say that moving in bed you have reached the Pinnacle of adulthood when you hurt yourself in bed it hurts right now and I did nothing good job so I can relate impress so let's talk about this you recovered a lot and you I'm I'm guessing attribute a lot of that to the healthy lifestyle and some of the things you did so so let's talk about with heat praia some of the things that
10:00you did that that you think are beneficial for that recovery such as your cold dipping red light therapy things like that yes um so yeah that led me to heat praia where where sauna became a part of my everyday life cold punch became a part of my everyday life and then things just really started to amplify in in my recovery and in my healing and it's still been a journey with lots of ups and downs because there were still underlying things that I was unaware of um you know I was entering that that whole new um space not knowing I I had hashimotos so it was about a year into heat praia that I was diagnosed with another autoimmune condition which which did um in some ways actually shunted some stunted some of my um my growth because in my healing because what it does is it it makes it hard for you to detox for one um people who have Hashimoto are recirculating toxins so um sauna and cold punch can actually be kind of hard on you because you're releasing all this crap
11:00and it's going in your system and recirculating and what will often happen and what happened to me was it came out of my skin and so skin huge organ right it's it's going to detox it's your liver is going to do what it can first but another symptom is we have congested liver um and that's not just Hashimoto's people that's really our society based on our food supply as busted there's sugar in almost everything excuse me so sugar leads to congested liver right um so all these things are just piling up on me and now I'm I'm sauna regularly I'm cold plunge regularly and I'm not detoxifying properly my lymph is stagnant um I haven't learned these things about myself yet or just about physiology in general and so starts coming out of my skin I've got dermatitis around my eyes um around my mouth coming out of my nostrils wow and yeah it was that's impressive oh
12:00miserable I'm like this is how I die because I'm going to crawl in a hole and I'm never going to come out of it because you have to face the world every day and there would be days if I smiled too big my face would crack and I would bleed like it was miserable you know you just you don't want to face anybody in that situation all Zoom calls all cameras off like not going out into the world it was just horrible but it was also kind of this odd blessing in disguise which my life is so filled with like how the world crapped on me and then from that I was like oh you know learn something amazing from it and that that was um the next step to really learning and helping other people within the sauna Studio space that were kind of having similar struggles as me CU some people are like man you know I feel like garbage or whatever it may be and started learning about opening like your lymph system before getting ins Sonic and that made a huge difference for me and I'm obviously an outlier um but there's a lot of people and especially within our Wellness space
13:00that are coming there because they have autoimmune conditions they're in chronic pain um they how do you how do you open your lymph system PR um it's like a tapping dry brushing so I I would recommend it's called clearing the big six and that's how I start it because a lot of people think of just dry brushing they start at their ankles they move towards their heart but it's you got to kind of think of it like plumbing and you know you could your toilet could be backing up and you could be plunging it all day long but if if the clog is 20 feet down the line plung in your toilet's not going to do the job right you got to snake first so it's kind of like that and you you just start in the right spot which is up collar bone area so tapping tapping smacking rubbing then you do the lymph that's behind your ears and then you move like to pits chest stomach then you move down I'm hesitant to try this at the gym I just feel like I might get some weird looks I want you to
14:00try it yeah yeah yeah maybe you do it to me and I'll do it to you that would be you will guarant the weird if you guys clear each other six opening the lymph system what's the what's the purpose of that um the purpose is so your lymph system is a it doesn't have a pump so you know there's almost just as much fluid that you're moving around just like blood only your blood has this amazing four chambered muscle your lymph is going to rely on your body movement and so if you're not exercising um this is why jumping rope is so great any hopping like a lot of times when I'm in the in the sonel I'll just bounce on my toes right bounce on the the meat of your the balls of your feet because that just helps Pump It Up rebounding the little uh trampolines like our grandma's had you know they they bounce in their sock warmers and stuff like they had wisdom my mom had one of those they're amazing so and it's funny you bring that up because you know whenever I hear of these things that people are finding that work to help you know with diseases to help with chronic pain
15:00everything else I'm I always kind of go back to a primal thought of like well what did we do before all of this what is it that we're not doing now walking yeah the truth is we we get we wake up in a box we walk out and get in another box that moves and goes somewhere and then we sit in another box like we don't do that stuff normally we don't get exposed to the heat the sunlight the cold temperatures everything else totally and that's that's the the premise of why sauna works right the usess the hormetic stressor that we used to just get in our everyday life through hunting through foraging like we did not have food at our disposal you didn't get a uber eat stuff straight to your door the the most exercise you got today was like dialing a number and getting from the couch to the door to get your food where there you know families might have gone a few days a week longer without food and and then there was that kill and then there was a feast and so life
16:00was vastly different right and we see a lot of the same amazing um mechanisms within fasting that we see within sauna cold plunge because it's also a UST stress and that that word you stress um I think it's EU stress right yeah and it's uh that's a cool concept I remember talking about this something to do with when I was a cop I don't remember but uh it's that concept of like a good stressor for the body right like working out you're stressing the body experience it a lot yeah cuz you know the constant cortisol dumps and adrenaline dumps and like it Jacks you up really bad so yeah totally like finding a stressor that is is still a stressor on your body but it produces a good result afterwards mhm and with with sauna and breath work and cold plunge we're really wanting to move towards not only Leo um but fire veterans and and kind of mental health as as the whole scope um but making that you know the first stops because they're they're easy to
17:00um find and to provide service to right um because of the the job related you know exposures you are having these moments where you're dumping all this adrenaline and um like I was kind of joking that maybe it was to your benefit that you weren't drinking coffee during that time because it can be to the detriment of of somebody who's getting five hours of sleep at night doing a high stress job has these exposure and it's just taxing their adrenals over 41 and A2 years no coffee and now I'm here you go drink to drink this choking it down and pretending you like it this is good and you're drinking out of the curig so you're adding some microplastics to your brain there's Plastics in your cup too so you got like the double dough I can tell you yeah heat prac will be open soon and hopefully come help listen I have five bags of Doritos that are framed on the wall downstairs in my house true St if there's bad things that exist out there I've eaten enough of them all right like if there's a dis signed by somebody special why would you a joke okay I I'll just say it real
18:00quick he just want he just wants me to say please so when I was a little kid I used to there's there's this whole story that goes along with it but it culminates with me being in fifth grade a chubby little kid and I would be every night I'd find myself in our our back house and I'd be sitting there in my bean bag with my rat tail a rat tail had a hair at a time of course yeah I know you just keep going Dave deep I'm painting a picture in my mind yeah he is okay I'd be sitting there with like either a Mountain Dew and a Dr Pepper a bag of Doritos and like a Reese's or something like that and I'd have my pet rat Splinter oh my pet rat SP right chubby Dave sitting in a bean bag with my pet rat watching Steven Seagal movies good I mean yeah that's the one thing out of it that's really good did you feed him Doritos while you're were hanging I can't even remember dude bet just tell me you did tell me you did tell me he sat on your shoulder and you fed him Doritos so anyways I wasn't I wasn't the Pinnacle of Health as a child so um anyways but yeah to get back to cold plunging and everything else uh you know what neat too
19:00you know especially with ELO uh veterans First Responders like they they do have um I I wouldn't say that that they own um that they own the Gambit when it comes to having these types of problems and and you know pain issues and sleep issues and and cortisol levels and all this other stuff that a lot of people do but I have found and one thing that frustrates me you know I'm going to ask you in a minute about do you guys work with insurance cuz I think you guys said you were starting to do that is that there are things out there that work there's there's treatment that works and a lot of times it doesn't have to be as invasive it can be pleasurable right and it seems like the mainstream Pharmaceuticals and everything else don't want you to have access to that because if we're paying your insurance for you to go and hang out at a sauna club and sit there and sweat and red light and cold plung and you know there's nice music on it's too pleasurable for us to be willing to to do
20:00that right and the truth is is that it's still a form of treatment that seems to have some really good benefits for people oh all day long I mean that's part of the reason why there's less support for it um without getting too far into that that rabbit hole that let's go let's go I'm it it does not hold you Hostage to the pharmaceutical industry so why would they you you know what I mean I can I can say my experience with trying to get the insurance set up which you guys might recall happened like two days before right at the end with the help of Eric and his H or HSA like Viva card um you know I'm I'm doing the back work with the merchant coding and um try trying to get that pushed through because they wanted to view it as as a spa service and like no this is we're we are literally doing medical grade things here so I had to do this huge push with payment processing
21:00and Merchant code to have it switched from like this isn't where you're just coming like getting your nails done you know what I mean we we have people who are coming off of high blood pressure medication we have people who are coming off of their SSRI medications like this is the real deal and and so however we have to Define it and that's that's where they get you is the definition of a business and I if if I didn't enjoy a wonderful challenge with people who want to get off the phone with me it could have fallen dead but I was like I absolutely know there's a workaround to this so um you guys know Carrie crawle I don't know fabulous woman she's just just amazing like I hope I'm half that woman when I grow up and her husband Mike he was shot on duty in that's that name I was in the Marine Corps so I wasn't home yes Mike that summer of 2005 I think that's where
22:00CU I was at camp leun and when this happened but um Mike survived and and so she's been you know Mike's like sole caretaker since he's he's got a spinal injury from it um has really used his experience and that attack um to become just an amazing speaker and bring this message to to people but through that krie is also she's brilliant just amazing woman genius brain and we're going to combine our forces so she works largely with with psych Leo you know First Response um and we're teaming up she's she's taking and prescribing sauna to her patients awesome and I'm designing pricing units that are associated to these prescriptions right and then and then a vast majority of her people have Viva or HSA or FSA so going to be able to get sauna
23:00to these individuals for probably nothing out of pocket and it's hard it's hard because you have it's like they want you to be miserable right it's like Pharmaceuticals and everything else want you to be miserable they want you to if you're doing treatment it has to be something that's painful that's um you know that takes away from your day it shouldn't be something that's making you know making you smile there's no money in healthy people right there isn't right that's and that's what it comes down to and and there's like a little bit of a I think big farmers probably done this there's a stigma around treatments like this um I know I know a few cops that did acupuncture for various things and they were all they were so weird about it when they come in they're like hey yeah I'm I'm doing acupuncture yeah so cool man is it working yeah okay then good you don't have to whisper it you're not doing drugs like you're doing acupuncture it's fine yeah but I think that stigma is out there probably for you know cold plunge and sauna in some way like it's it sounds like some some hippie [ __ ] or something right and and you get it with a lot of the natural remedies right essential oils oh yeah and it's and and it the funny thing is is like the vast
24:00majority of our pharmaceutical models came from these models right like you pharmaka was plant medicine first and then we had some rich powerful people go how do we make sure that we can continue to use the byproduct of you know yeah and and what's left over from um petroleum right so you it's it was just a how do a like how seed oils got into our food we have we have waste and how do we turn this waste into more money doesn't matter what the cost is to People's Health like this is this is follow the money and there is at least in my mind I'm I'm hopeful for there to be change um with de decent leadership in our future um maybe something amazing will will come along you sound like the boy that like RFK was if uh what would that be we got uh 33 days okay let's go RK going to come wck shop uh you know if he gets in there and I'm I'm excited about beef Tallow to be honest
25:00like I cook my eggs in beef Tallow and it's so good oh yeah it's good french fries and beef Tallow sign me up beef Tallow for everything so well that's the that's the stigma they've created right like 100% where when you do things that have been done for thousands of years it's weird yeah it was like when we had puppies at home I put it on Instagram I'm like I've never had puppies before I'm going to film this and some people like that's gross I'm like no what gross is the fact you've never seen a puppy born right that's what's weird it's weird that I haven't seen a puppy born and so beef Tallow things like that this stuff has been used and from my understanding is that a lot of these things we've been exposed to for thousands of years and you know we're not aware of it anymore because it's not something that we get exposed to anymore but we've been exposed to for thousands of years and we didn't have the diseases and the man-made things that we have now right well and a good example of a population of that would be like the Alaskan natives right there there was no cancer no cancer and what do they live off a blubber yeah like their diet was
26:00fat and they were cancer-free people until Western type mentalities infiltrated you know their tribes and they're eating processed grains and sugars and now here comes cancer cells I really believe that it's I mean I'm doing this diet right now with Nate uh Schaefer who was on here and he took me on he's trying to get me from 24% body fat down to 10 it's going really well I'm just convinced that all he did was take away sugar I mean I'm I mean I'm mad because I'm eating like the same thing every day but it's it's not things that are too far off from what i' normally eat but then I'd also you know tie in all these processed foods and sugars and everything else and now I'm like I look at my meal for the day and I'm like there's no love in that there's No Love in My Whole Foods dude that's that's that that is H your brain will will definitely adapt right and just like it adapted to Sugar it's going to adapt to to not eating sugar and before you know it you're going to feel like
27:00super human and it it is the one thing that that I believe came into at least first it came on saying you know well before seed oils um and and this was also just a a government subsidy of how do we how do we make animal saturated fats look bad you know we we blame it we blame what sugar's doing on animal fats and that's really what happened we we had a lot of um literature that was paid by the Sugar Company to to make animal fats look bad and and you the the funny thing about truth is you can only suppress it for so long right right because the pendulum swings back and forth and and we've been through a at least a decade a weird real weird decade right and um some of us might have begun to feel like like could it get any weirder from here and maybe this is the part where the pendulum comes back around and and the truth is revealed and there's information is too widely
28:00available we have everything at our fingertips so if you're just not lazy you're going to get out there you're going to find that that this is inaccurate what they have to say about food and that there there's even now the pushes like nutrition's really not that important and the Obesity is a gene and it's like this is insanity there sure maybe at this point in time we have affected DNA to the point of it's running within families because the genetic C is being broken look at any picture that you can find I challenge you if you're watching this look up any picture of people in the 1950s just thinking that those are the 1950s and you you identify how many fat people in there mhm like and every one of us has found our I have I found myself overweight other people and it's not just a gene right look at the 1950s what all of a sudden like Chang 90% of our physique is nutrition 90% so and the other 10% is you are what you are and what you do right
29:00so so you've got the frame you've got and and there's nothing that's going to change bone frame right but other than maybe osteoporosis so we'll affect we'll we'll say effectively we're not going to change our frame um but the flesh that we put on that frame is is all about what we put in our bodies first and foremost yeah like really if you have your nutrition dialed in you you could do next to nothing you could just only sauna you know it's like yeah sauna sauna is it's so promising too for for situations like this I think the Obesity epidemic um obviously we have heart disease killing people left and right cancer liver failure so there's a lot of people that are in situations where they can't effectively exercise and by getting in the sauna and I'm actually using this tool right now with a man I love very very much who he's he's been sedentary for a few decades now and his health is is really taking a toll um but motivating him to move is really stinking hard and part of that is you get to a part where you are literally fatigued right
30:00your cellular energy is so depleted like you know the best thing for you is to go on a walk it's like peeling yourself up and going for the walk so it's that initial period where I think if we can plug sonnet into people's lives who are otherwise not going to move or can't move it's it's kind of the bridge to maybe they getting them to exercise or if they are truly paraplegic or something it's just having a little bit better health than what they're it's I call it passive cardio because when I'm in the sauna I wear my watch in there my heart rate gets up to like 150 160 after about 15 or 20 minutes in a very hot sauna um it's cardio it is but you're not doing anything so that that exact is exactly what you're saying so you have somebody that maybe is unable to do cardio you're still getting the cardiovascular benefits by sitting in there for 20 minutes and you don't have to never breaks 60 you're coming you should drink a delicious cup of coffee yeah drink some coffee um
31:00and do you normally saw it after your workout or I do I do just like for time constraints and I and I cold plunge after that and I know that's probably not the ideal way to do it but the way my timing works out it just works better for me so I'll go to the gym um or work out at home and then sauna and then cold plune and then out so where were you leading with that is there a suggestion as to when it's better in terms of working out uh it depends on I guess what your goals are um so if if you're after gains then maybe that's what you're I'm too old for gains so I don't really care about that yeah um and if that was what you were going for you would want to wait to cold plunge or cold plunge pre-workout because right your cold plunge is going to it's going to bring down cellular inflammation but inflammation is also where we're making our gains because we got little micro tears in our muscles from working out and if we go in there and we we go put the fire out immediately right getting in that cold water well we're removing that inflammation so quickly
32:00that we're not making the muscle games so you're going to have reduce soreness sure and that that lactic acid's going to be swept away more quickly you're not going to have the same muscle soreness tomorrow but you you will not be gaining the lean muscle mass um now that being said like if gains aren't aren't what you're after um if it's just mental health cognitive Improvement cold plunge anytime yeah well within reason I I would say before noon I I treat cold plunge kind of like my coffee because I get amped up and if if you've ever been like that where you've cold plunged in the evening and actually it took me a couple times to recognize like why can I not go to sleep right just monkey brain like clinging the symbols all the things of the day like cat fall asleep like oh well I cold Plunge at like 600 p.m. and sweat the sheets you know it's like so cold plunge earlier in the day because mhm it's what we see with it too is like an immediate Rising cortisol which we would would kind of attribute as a negative effect but what it is in turn doing is making us
33:00more sensitive and creating the right the cortisol should be higher in the morning and that's that's why a lot of times when you're somebody who struggles to settle down um gets really wired in the evening you might have a cortisol switch happens with a lot of autoimmune conditions thyroid disease um where our mornings are really hard to get started because our cortisol is low in the morning and it's high in the evening m and I'm one of those people so I have to be very very careful I do my cold shower or cold Plunge in the morning um you know making sure I'm not caffeinating past 9:00 a.m. like be because of the the cortisol effect for me I'll just never sleep yeah okay yeah I uh I I fall into this trap when we were talking about this before we started but the caffeine like afternoon um and and the way I know that I'm having too much caffeine is I'll have a cup of coffee in the afternoon and I'm like immediately more tired than I was and I know that
34:00my adrenals are shot uh I still do it anyway cuz I'm dumb and I'm a man but um but but then like every now and then like this conversation we had today will probably remind me hey why don't I just have decaf in the afternoon it tastes exactly the same um don't tell your friends they'll mock you for it but uh but it's okay wait you're going to drink decaf coffee I having a hard time drinking this with caffeine you're just going to drink it just for the good taste in the afternoon you're killing me right now yes that's like drinking alcohol with alcohol removed I've never really understood that either I get it I know what you're saying alcohol with the alcohol REM like a non-alcoholic beer that's what you're saying yeah well that's the point right well it still tastes like it kind of I actually I got a um it's a a wannabe wine from the Northwest Integrated Health um their fall event this year you know we bring this on to it copal Foods was there she doing some really cool stuff with seasonal you know and ol ofer all ofer beef is grass bed grass finished um no seed oils anywhere in her joint and there are I believe there are spirits I don't know um
35:00if she has anything that's actually with alcohol but this one is it's called Saints and it costs more like twice as much as a bottle of wine blew my mind when I bought I was like holy crap dude but it's it's like uh poto like smoked wood and it's the most Wild Thing Like For You especially for people who you alcohol is a legitimate problem for some people right and um to to be able to like have a drink in your hand and and socialize over something that has a unique flavor to it that's the ritual right that's the ritual like the alcohol really is irrelevant to me at this stage of my life I still enjoy uh drinking but I think it's the ritual so I've been I love hot water there's some really good hot waterers out there that that probably somebody that didn't drink alcohol would be like this is disgusting but there's that bitterness to it that it feels like you're drinking something um because alcohol is not doing it for me at this point in my life
36:00like I think you're in the same boat we drink very rarely well we did drink the other night with the with the General on podcast it's pretty rare if we get together once a week to have a drink that's probably more than than normal um anyways yeah and that's good like that's all I need I don't right I it doesn't do anything for me anymore me feel like [ __ ] another like sorry no no okay I was going to say this is another interesting factor of like just the pendulum swing because we did go through lots of years of the you know the right amount of alcohol for health and it's like really the evidence is continuing to show that there's there's not really a a good amount so even with wine it's like if you want the polyphenols or something like eat a couple grapes or you know no and you know it's the same thing it's funny when I used to stop people and they'd be on you know when I when I talk to people that were addicted to meth and heroin and everything else I don't think it's any different than alcohol there's just one little difference is the fact that people don't
37:00think it's as bad but everybody I'd talk to when I would arrest somebody I would ask them be like hey do you do you like this do you like being on math and they're like no man if I could get off it I would like everybody wants off of it the same thing when you really talk to people about alcohol and you're like why do you drink and I think there's a big push right now in culture and Society especially among First Responders where people are are starting to stop drinking y like they're starting to look at and be like you know what I don't know what's really in this for me and I can tell you what's in it for me I didn't drink till I was 28 but I can tell you what's in it for me for me I if I'm drinking it's literally because I loosen up and I have fun and I like having a buzz right I don't want that every day of my life there's certain times where I'm like this is fun it's a safe environment this is where I can do that and do I have anything left I have to get done today right right exactly so there's certain times where I'm like I understand what I'm doing here right like I understand that yeah I'm not going to have as much control I'm going
38:00to be a little more mouthy I'm start talking about things that I talk about all the time I'm to drink but anyway right yeah so but I mean I I I recognize that there's a feeling that comes with it and that's why but when if you were to ask me like what's the health benefits of whiskey but I there's none I don't know anybody that can come up to me but when I was a kid I'm a better dancer I remember my dad would tell me he'd be like he'd be like oh yeah he he'd told me you know he'd have his beer every day and I'm like well what is there anything good no alcohol has good effects one day he recorded the news and he goes come look at this look at this and I'm watching it and ladies on the news she's like scientists have found that one glass of red wine a day may have benefits uh for your heart and I'm like I'm confused how's that a beer I don't understand and they said May and maybe this part like anyways but there's no health benefits to it and it really is I that ritual like
39:00for me you know I'm cooking dinner or whatever a glass of wine like that's nice but there are ways to replace them that's where the hot water has been good uh I found some banana water at pilgrims I don't know if you ever had that it's a tall can it's the ingredients literally says to organic bananas I don't know if they mix it with water or whatever but it's delicious interesting yeah uh it does have 19 grams of sugar because of the bananas but um super good so there's things out there like that that you can get I know Nate drinks uh what is it death water or something uh is the name liquid death liquid death liquid death oh yeah and the and the cans cuz they're like death to plastic is kind of their and it's like and it's like a cool water you know it's flavored Waters marketing genius it is marketing genius tall boy in your hand yeah like you can hang with the boys you're drinking beer and you feel like you're doing something too water it's well let's go back to this real quick tol this can tie this to the brain too I think this would be a good way to segue and and hearing you guys talk about like stopping people who were addicts um because there's really good good implications with Sonic and cold plunge and
40:00addiction right and breath work as well um and I I think like heroin was a really great um example as well as fentanyl right because we're in this huge just op epidemic that is um I I've lost somebody that I love dearly to all and um it's horrible it's freaking horrible and with with Sonic it's it's so amazing and I've got to see it firsthand um we had a handful of people that were coming to 1.0 um that were coming they they had B basically their psychiatrist who was helping them through like detox suggest it to them and I watched people get off off of drugs through sauna through cold plunge that's cool I think part of it is definitely um replacing a habit right like it's really hard to give up any habit if they're now just have a void there find something healthy to replace it with and it gets that much easier to give it up right occupy your time occupy your
41:00time don't be idle um the the productivity is going to make you feel better as well just the actual hormonal effect of challenging yourselves yourself in other ways um but with Sona it's so interesting because right initially when we get in like you feel amazing right it's like this is awesome it's not really till your core temperature has risen to that uncomfortable part where you start now dumping the dorphin which is kind of the opposite of the endorphins right we get in we dump endorphins it's pleasurable we feel awesome um if you're like me you fall asleep it's like told not to do that once again still not medical advice just saying this is what happens to me I get so relaxed I get in there I'm like first 20 minutes pass out usually wake up within 5 minutes of like I need out of here and I it's like that dorphin I wakes me up from discomfort but what's really beautiful about this is endorphins they actually bind to the MU opio opioid receptor that's on
42:00your neurons so it's the same receptor that binds opioid drugs y so when somebody's taking fentanyl or addicted to heroin or these things um same effect right and and these are some of the as you guys know it's like like the class of some the absolute most addictive drugs um clearly like you don't just get off of heroin you have to go through through a detox protocol because you can die from detoxing so with sauna we are now releasing dorphin and the dorphin actually creates a feedback loop and it it's going to um bind to a different receptor but through that feedback loop it makes you more sensitive to the endorphins so you know a lot of times what leads people down drug addiction is is an event that they are trying to numb almost always it's some
43:00kind of self- num numbing right effect um and and it is so sad because like addicts are absolutely people too and and so many of the ones that I've known and loved and been friends with throughout my life um what started them down that road was like they were a victim of something and it's so heartbreaking because then um they went from something that they wanted to numb and now they are just a victim of themselves and and they stay in this mentality um often times for forever um one of my closest friends was an amazing baseball player and he hurt his shoulder when we were young and after surgery became addicted to his pills and he is now a like a schizophrenic he he lives in a mother-in-law you know 40 years old my age um and it it's just like heartwrenching so I I see so many promise with sauna um and and cold plunge and like so many Arenas but I think what especially
44:00speaks to my heart is the things that are people are like totally ailing from right like it's it's great a great way to relax a great way to just feel rejuvenated but um I can't wait to see what it's doing for addiction for mental health for chronic pain yeah yeah there's so much to explore here tell us about the new 2.0 facility cuz this is exciting uh there's some pretty cool features I think it is exciting um thank God I oned before all of this because it has not been easy um yeah it's like I said life just kind of comes along sometimes that seagull craps on you and then um from that you learn something or you learn lots of things and you pivot and you make changes and and now here we are um we are going on a year later it was January 13th that wow that long already that long and I don't know if you guys saw the the postfalls library just reopened um last week so that actually kind of gave me this feeling of like all right you guys have you're doing okay like you
45:00there's nothing you at the same time same exact morning okay yep we had a cold snap last winter and uh a lot of pipes froze and burst and that's what happened that's what happened and so um with that heat praia 1.0 was obviously destroyed and the next few weeks after that we're just real um they're very trying trying to a figure out like where do we go from here insurance was a nightmare Insurance continues to be a nightmare um but it was it was really after about yeah 2 days two days of like just sulking and and like being in this gross pity party like oh what was me then I like I woke up on like day three and I was like dude like there's so much opportunity in this um we're already having capacity issues we I already wanted the building that we were moving ended up moving to you know that had been um on my heart on my mind for a year I just I had this vision of
46:00this Wellness space that um people could come to and and be relieved of their pain and hopefully also be recuperating um from from some of these ailments because um you know we don't use the the c word um but but we've seen firsthand where where people are coming off of medications and stuff as well so um it this is really happening and when when everything happened um you know it was it was very apparent to me within three days that I didn't want to stay in the building um things were not handled properly with Mitigation Of of mold of es besto tile there was a lot of stuff going on that I absolutely disagreed with and I'm and I'm a sensitive person as well and what with what goes on with my immune system I was just like this is the vast majority of our clients like just like me they're not going to be able to enter the space I'm having dizzy spells like through the demo I'm
47:00sick to my stomach most days lethargy was just like done with the space um don't want to throw in the tow guys but we're we're moving to Lakeshore or I'm on to the next adventure you know and and that was basically that like I I took them to show them again um the last time had been a year prior you know we a full year before destruction and and they basically thought I was insane like I I showed them that space um you know we were in, 1400 square feet where we were destroyed and I I show them this 6,800 square foot space and they're like you're synotic you know like no just like visualize it you guys it would be so amazing and um it it was this God moment of like I'm and regardless of you know however you feel however you believe it it was we had been put in a situation where we had tough decisions to make and and there there was truly No Easy Way Around It we
48:00were demoing a space no matter what we did we were rebuilding a space no matter what we did do we stay here where so far insurance is just going to shaft us um the the mold the asbest or do we take this massive leap of faith and and and know that we can serve more people and for me I also really wanted a space where we could have a classroom um because breath work is very very important to the practice as well as healing and I and I want to do more breath work for um fire you're saying it's hard to say that anybody really has a um the the ownership of like these issues but it's it's not far-fetched to say they do we see within fire they have the the largest incidence of lymphoma um so there are people that that really own the show with with some of these stressors and um bringing that breath classroom in you know we can we can be able to serve um fire as a whole Leo as a
49:00whole and there's there's breath work specifically tailored to their exposures and their risk factors and the stresses that they're having as well as the huge communal sauna um those were kind of the two things that it was just like we need these to to make this this thing really fly and to be able to do this in enough Community um because people love the private model I love the private model there's times where I'm at my capacity I don't I don't need a saang community I need to shut off I just want to go in there and shut down but but then there's the community aspect of it too where like there's times you want to be with a group of people right and our largest son of a forfeit you know people your size maybe four people so so is there is there both options now at the new space yep so we're sticking with the private model but then we also have one huge communal sauna fit like 30 people 30 wo wow yeah that's cool yeah it's it's going to we're going to have to put a
50:00lot of like you know lavender oil and stuff in the Loy like there 30 people in one hot room it's it's going to be right dude okay and we're using a really fragrant fragrant uh Lumber in there too which you know if you noticed before none of our on is ever stunk we were very very good them clean and stuff but I I joke um and we'll have the exact same standards as before everybody's going to be sitting on towels um it was very Spa like um for those that had never been like extremely it felt very high-end but also really relaxed like you you didn't have have to like put on a show to be in there it was like right you show up in a hoodie and whatever you're fine but totally but it was yes super clean like really nice finishes like a good space to be in right and the the thought is is like a lot of what's behind it is our nervous system and and I've experienced this firsthand is it can be really challenging it actually next to Impossible to recuperate and heal when our nervous system is firing and and so we wanted the space to be very minimalistic you know there was um
51:00it was simple in its design um but beautiful and crisp and clean so that you just came in and you you felt like at peace and you had that calmness and it was just this tranquil space that you come in there and so you have the big Community one how many private rooms for SAA so we have six plus one infrared we're doing seven private um where before we were entirely finished traditional and and so we'll be finished traditional plus one infrared sauna okay but even then we're we're really trying to Beef It Up with like extra carbon extra heaters how about red light therapy is each one going to have its own red light in it or everything has so six of seven have their own red light um where before like Silver Lake did not have red light and it won't again we we're reincarnating Silver Lake that's our Ada sauna so that checks all the boxes if if we have to get a wheelchair
52:00into the sauna um that space will have a glass door again so we're not going to put a red light in there and then the communal won't have red light all the other private spaces will okay and then we're doing one entire room of red light oh wow yeah so that'll that'll be able to serve communal okay so communal you'll still be able to come get red light and it'll have um a big pink salt wall in it too so you'll have that Halo therapy licking or like it depends on how you want to get down don't lick the wall salt wall don't lick the wall I might lick it okay so we got a salt wall and then what about cold plunge how many of those what's the what is the setup for that so currently one cold plunge we we got the big daddy that is a 10t by 7 foot 3ot deep INR yeah like the kind of single largest investment of hpx 2.0 wow so how many people can fit in that um how comfortable are you with these people I don't know SE and I we need at least three inches of
53:00space want the cool thing about cold plunge is like shoulder Tosh shoulder is not uncomfortable right you're not touching a sweaty person um and I mean if you really love them like laps laps are acceptable but I would say 10 10 10 people probably comfortably people that don't know each other 10 of them yeah and I imagine you guys put in a pretty beefy uh cooling system on that thing like top of the line yep so this actually had to be like we had to cut concrete we got to dig I'm INR plumbing system sump pump the chiller is the like size of a refrigerator wow yeah that's crazy see that's where a lot of people go wrong um I know you guys struggled in in the last one with couple of those tubs the so I go to Peak in Post Falls to use they have a cold plunge and one in the men's room is broken almost every day and I'm like you bought a shitty cold plch yeah that you can't use it for commercial use cuz that's what happens it's always broken well you just want to have good filters on those things and everything else you know well and the thing was is like I
54:00wanted to give them the benefit of the doubt and I assume that's the case I think they were not battle tested I I think they created a product and said that it could do something that hadn't proven to themselves yet it could do because they were retrofitting us all the time right we were retrofitted with uh beefed up filter retrofitted with a haircat all these commercial parts we were still closing for an hour and the middle of the day every day to dump sanitize clean three tubs like what a pain in the ass oh it was it was the morning we flooded I thought it was the cold plune tubs because and we we were we had a basement right so there was a basement below us and there were a couple times like thank God the man down there calling is just a saint because I wouldn't have liked me if I were him you the amount of times he had to come up and be like there's water dripping on our t-shirt dryer you know I'm like oh my gosh you know and then I get the call the morning of January 13th and I'm like those stinking tubs you know I got down there I'm like
55:00why couldn't it be the tubs would a lot easier oh gosh so communal plunge communal sauna six saunas plus an infrared what else and we have breath work area yep the red light room with the licking salt wall yes o h am I wrong in thinking that the big sauna has a window to the lake it absolutely that is probably one of the coolest coolest features right imagine a snowy day sitting in there looking out the yeah what a beautiful spot it's so gorgeous that is the vision I can I can see that when uh when are you guys opening what what are we looking at roughly you know I'm super hopeful for somewhere in February okay yeah somewhere in February um my hopes continue to be kind of what's holding you up right now um well I mean we did not get we finally got our building permit October 16th yeah wow yeah it was it it was a process and it was funny cuz that was actually my birthday and it was like I'm only working a half day today and today the day and I just told myself that and I I
56:00went down to the city hall and it was the first time I ever sat down it's amazing what sitting down at the you sit down andoss your legs they're like crap she's not leaving you know what I mean and then like the roll of paper came out she's stamping Blueprints and Sig I was like you're telling me like maybe if I sat down like four weeks ago when I came in here to ask how things were going so do you need people to help with like a soft opening before then or to check it out out or anything yes yeah well and the horse I know got this message that that because our member appreciation party um for 2024 was the third weekend in January so it never happened because the weekend prior we flooded so we're going to have our member appreciation party um the like a VIP Suare um before we even open and then the next couple days will be soft opening as well to just be able to work out yeah those Kinks and stuff um before we open it up to the public definitely let
57:00you guys know we're going do some more awesome I don't I don't know about this time around um because it's going to be that much larger like I did a prime rib for the last one I think we're going to do more like Scandinavian kind of spread and smoked salmon and oh that's that's fitting yes how about mobile sauna options so we still have the mobile sauna and um I'm you know I still get lots of requests for it I'm renting it out a little bit less especially this time of year because gotten myself into some pretty tricky situations with the mobile sauna oh really um yes yeah and where where I'm like this is how I die this is how I die uh another one M Mountain Roads um oh yeah snow you know just people don't take into account like you're trailering something and you have to get into a space and like one of our our last ones was well up above Hayden Lake and there it it was the end of like a dead end road that is like on a rock cliff and I I did learn uh
58:00last year to always walk get like come on in put her in park where you can get out of this space real easily and and walk the the whole spread because yeah there's been a couple where I'm just like I don't I don't have around I think we're talking about trying to do that in January and doing a client appreciation thing and getting people to come in and Cal plunge down it like honeysuckle or something not a mountainous Road right do that easy parking lot yeah we'll have to talk to you about that because I know I try to get my wife in she's been going to Peak and doing it but she won't come to the lake with me so I go to the lake every morning oh the Lake's better it's amazing but she wants the hot right afterwards like she wants to be able to jump into a sauna yeah so and I'm like man if that'll get you doing it then we should rent this thing yeah get her out there all right let's talk about that cool we'll figure that out it's going to the the stretch lab calan um that's the like second week of January that's the only thing I've committed to in January
59:00so I'd love that and knowing that you're not going to yeah send me to the top of the M be there in the snow like no we got to be near the water so that'll be good cool well uh we're about an hour so wrap it up but uh thank you Heather thank you guys Heather gagos from heat proxia the 2.0 coming in February hopefully yep and they're down they're going to be down by Sanders Beach if you know where that is right there on the SP awesome location East lak Shore Drive so 11th Street Marina fantastic highly recommend that was one of my favorite things to go do every day yeah well cool well thank you heather perfect thank you all right catch you next time thank you [Music]