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The Healing Power of Contrast Therapy: A Deep Dive into Plunge's Approach
Interview with Sean Foster on The Growth Lab
Key Takeaways
Sean Foster discusses his business, Plunge, a Nordic-style bathhouse focused on contrast therapy.
Contrast therapy involves alternating between hot saunas and cold plunge pools for health benefits.
Plunge aims to make its services accessible and community-oriented, with a focus on cleanliness and inclusivity.
Membership options include various tiers to encourage regular visits, with prices varying by location.
Marketing efforts focus on grassroots outreach and collaborations with local fitness businesses.
Education is key to overcoming customer apprehension about cold water immersion.
The business has evolved from a single location to a franchised model, facing new challenges in scaling.
180
Temperature in degrees Fahrenheit for sauna
45
Temperature in degrees Fahrenheit for cold plunge pools
80
Cost in dollars for a basic monthly membership
210
Cost in dollars for unlimited monthly membership
Introduction to Plunge
Plunge is a Nordic-style contrast therapy studio.
Services include hot saunas and cold plunge pools.
Health Benefits of Contrast Therapy
Contrast therapy aids in recovery and mental health.
Scientific studies support the benefits of sauna and cold water immersion.
Business Philosophy and Values
Core values focus on cleanliness, accessibility, and community.
Plunge aims to create a communal space for relaxation and social interaction.
Membership and Pricing
Membership options include 4, 8, and unlimited visits per month.
Pricing varies by location, with discounts for bringing friends.
Marketing and Customer Acquisition
Focus on grassroots marketing and collaborations with local businesses.
Education is crucial for attracting new customers to contrast therapy.
Challenges and Future Outlook
Transitioning customers from first visits to memberships is a key challenge.
Plans for growth include expanding the franchised business model.
Notable Quotes
"We want this to be something that people can utilize on a regular basis."
"It's important for us to be able to kind of direct and build this company in a way that is building that community."
"Education is key to overcoming customer apprehension about cold water immersion."