The Transformative Power of Group Wellness: Insights from Othership's Robbie Bent - Full Transcript

00:00Welcome to that one time with Adam Welcome to that one time with Adam Metwall the podcast conversing the Metwall the podcast conversing the Metwall the podcast conversing the pillars of health, wealth, art and pillars of health, wealth, art and pillars of health, wealth, art and wisdom for all you holistic hustlers out wisdom for all you holistic hustlers out wisdom for all you holistic hustlers out there. I'm here with Robbie Bent CEO and there. I'm here with Robbie Bent CEO and there. I'm here with Robbie Bent CEO and co-founder of Othership and we're at the co-founder of Othership and we're at the co-founder of Othership and we're at the beautiful music for a while studio. beautiful music for a while studio. beautiful music for a while studio. Robbie, welcome to the podcast. [Music] [Music] So Robbie, first question for you is So Robbie, first question for you is So Robbie, first question for you is there's a cold plunge and sauna on every there's a cold plunge and sauna on every there's a cold plunge and sauna on every influencers's Instagram story these influencers's Instagram story these influencers's Instagram story these days, but most people are either winging days, but most people are either winging days, but most people are either winging it or they're overdoing it and it or they're overdoing it and it or they're overdoing it and completely missing the point. So I want completely missing the point. So I want completely missing the point. So I want to set the record straight with you. to set the record straight with you. to set the record straight with you. What is the right way to use ice bars What is the right way to use ice bars What is the right way to use ice bars and sauners if you actually want to and sauners if you actually want to and sauners if you actually want to improve your mental health, energy, improve your mental health, energy, improve your mental health, energy, resilience, and physiology? Yeah, I mean resilience, and physiology? Yeah, I mean resilience, and physiology? Yeah, I mean hot super hot take that's like just I hot super hot take that's like just I hot super hot take that's like just I mean I'll give you what you should do mean I'll give you what you should do mean I'll give you what you should do physiologically but super hot take is physiologically but super hot take is physiologically but super hot take is like ignore that stuff listen to your like ignore that stuff listen to your like ignore that stuff listen to your body and do it with friends like the body and do it with friends like the body and do it with friends like the number one thing you can do is just go number one thing you can do is just go number one thing you can do is just go do it in a group instead of going out to do it in a group instead of going out to do it in a group instead of going out to a bar you know fantastic way to connect a bar you know fantastic way to connect a bar you know fantastic way to connect and like that's it just go show up go in and like that's it just go show up go in and like that's it just go show up go in the sauna till you get too hot jump in

01:00the sauna till you get too hot jump in the sauna till you get too hot jump in the cold plunge take two deep breaths the cold plunge take two deep breaths the cold plunge take two deep breaths come out be with a group of friends and come out be with a group of friends and come out be with a group of friends and hang out and tell jokes and laugh after hang out and tell jokes and laugh after hang out and tell jokes and laugh after like there's so much and that is I think like there's so much and that is I think like there's so much and that is I think what is important and what is important and what is important and What is bringing health that people What is bringing health that people What is bringing health that people underestimate is just like being in a underestimate is just like being in a underestimate is just like being in a group of people laughing, conversing, group of people laughing, conversing, group of people laughing, conversing, connecting and the real power of these connecting and the real power of these connecting and the real power of these things like creating dopamine, things like creating dopamine, things like creating dopamine, norepinephrine rush. Any social anxiety, norepinephrine rush. Any social anxiety, norepinephrine rush. Any social anxiety, insecurity sort of fades away and so insecurity sort of fades away and so insecurity sort of fades away and so creates this like platform to really creates this like platform to really creates this like platform to really connect especially with strangers or connect especially with strangers or connect especially with strangers or people you don't know as well. So I people you don't know as well. So I people you don't know as well. So I think that's most important is just think that's most important is just think that's most important is just using it as a as a social tool. Now, if using it as a as a social tool. Now, if using it as a as a social tool. Now, if you want to optimize your health you want to optimize your health you want to optimize your health benefits, there's a million, you know, benefits, there's a million, you know, benefits, there's a million, you know, discussions about these as you mentioned discussions about these as you mentioned discussions about these as you mentioned from like every health and wellness from like every health and wellness from like every health and wellness podcaster, but the like, you know, kind podcaster, but the like, you know, kind podcaster, but the like, you know, kind of rule of thumb is about 80 minutes of of rule of thumb is about 80 minutes of of rule of thumb is about 80 minutes of sauna per week around 180 degrees and 11 sauna per week around 180 degrees and 11 sauna per week around 180 degrees and 11 minutes of plunging per week. Call it minutes of plunging per week. Call it minutes of plunging per week. Call it like around 40°. Yeah. So, could you do like around 40°. Yeah. So, could you do like around 40°. Yeah. So, could you do that in one session? Probably better that in one session? Probably better that in one session? Probably better like more sessions are better, but you like more sessions are better, but you like more sessions are better, but you can like four 20 minute saunas. You can like four 20 minute saunas. You can like four 20 minute saunas. You could do it no problem. And uh two like could do it no problem. And uh two like could do it no problem. And uh two like I personally like think that's too much I personally like think that's too much I personally like think that's too much Yeah. Yeah, I have an ice bath for

02:00Yeah. Yeah, I have an ice bath for Yeah. Yeah, I have an ice bath for sessions depending on the temperature. sessions depending on the temperature. sessions depending on the temperature. But, you know, if you're around 40°, But, you know, if you're around 40°, But, you know, if you're around 40°, like 2 to 3 minutes is great. And so, I like 2 to 3 minutes is great. And so, I like 2 to 3 minutes is great. And so, I would do that um a couple times. Try to would do that um a couple times. Try to would do that um a couple times. Try to do like maybe two ice baths a session at do like maybe two ice baths a session at do like maybe two ice baths a session at 2 minutes each. So, you're like 4 2 minutes each. So, you're like 4 2 minutes each. So, you're like 4 minutes in and you do that twice a week minutes in and you do that twice a week minutes in and you do that twice a week and that's like pretty good. Yeah. and that's like pretty good. Yeah. and that's like pretty good. Yeah. Great. What are the benefits that you Great. What are the benefits that you Great. What are the benefits that you found in health? Like for me, I was found in health? Like for me, I was found in health? Like for me, I was mentioning just struggling with mentioning just struggling with mentioning just struggling with addiction. And so, it was just having a addiction. And so, it was just having a addiction. And so, it was just having a cool place at night to go get some cool place at night to go get some cool place at night to go get some dopamine. Exactly. And but it it dopamine. Exactly. And but it it dopamine. Exactly. And but it it increases your sustained levels of increases your sustained levels of increases your sustained levels of dopamine. So everything else, coffee, dopamine. So everything else, coffee, dopamine. So everything else, coffee, cigarettes, cocaine, you're like pumping cigarettes, cocaine, you're like pumping cigarettes, cocaine, you're like pumping the dopamine, pumping the dopamine, your the dopamine, pumping the dopamine, your the dopamine, pumping the dopamine, your phone, shopping, gambling, and you just phone, shopping, gambling, and you just phone, shopping, gambling, and you just need more and more. And so it's ruining need more and more. And so it's ruining need more and more. And so it's ruining your baseline ability to be happy your baseline ability to be happy your baseline ability to be happy basically without like more and more basically without like more and more basically without like more and more stimulation. And so the ice bath is stimulation. And so the ice bath is stimulation. And so the ice bath is spike in your dopamine, but they found spike in your dopamine, but they found spike in your dopamine, but they found sustained levels of dopamine growing sustained levels of dopamine growing sustained levels of dopamine growing over time. So it's really good for over time. So it's really good for over time. So it's really good for repatterning addiction. And people repatterning addiction. And people repatterning addiction. And people aren't talking about this a lot, but we aren't talking about this a lot, but we aren't talking about this a lot, but we see a lot of people who used to struggle see a lot of people who used to struggle see a lot of people who used to struggle with drugs um coming into other ship and with drugs um coming into other ship and with drugs um coming into other ship and using cold plunges and like finding this using cold plunges and like finding this using cold plunges and like finding this as like a fantastic sobriety tool. Yeah. as like a fantastic sobriety tool. Yeah. as like a fantastic sobriety tool. Yeah. So, for me, it was really like having

03:00So, for me, it was really like having So, for me, it was really like having something to do in a group at night that something to do in a group at night that something to do in a group at night that was healthy. That's like the number one was healthy. That's like the number one was healthy. That's like the number one wellness hack for me personally. It's a wellness hack for me personally. It's a wellness hack for me personally. It's a healthy high. Yeah. Exactly. You feel healthy high. Yeah. Exactly. You feel healthy high. Yeah. Exactly. You feel high. So, there's that. And then there's high. So, there's that. And then there's high. So, there's that. And then there's also like most people when they're going also like most people when they're going also like most people when they're going out are reaching for alcohol because out are reaching for alcohol because out are reaching for alcohol because it's a stress reducer, anxiety reliever. it's a stress reducer, anxiety reliever. it's a stress reducer, anxiety reliever. And so, if we're in a group at a And so, if we're in a group at a And so, if we're in a group at a networking event, like, you know, networking event, like, you know, networking event, like, you know, [ __ ] shoot me in the face now. I [ __ ] shoot me in the face now. I [ __ ] shoot me in the face now. I don't want to talk to a whole bunch of don't want to talk to a whole bunch of don't want to talk to a whole bunch of strangers. What are they thinking of me? strangers. What are they thinking of me? strangers. What are they thinking of me? This is weird. I don't know. Like, most This is weird. I don't know. Like, most This is weird. I don't know. Like, most people feel uncomfortable. And so, you people feel uncomfortable. And so, you people feel uncomfortable. And so, you go in to you reach for alcohol. You go in to you reach for alcohol. You go in to you reach for alcohol. You know, you have two drinks. The fear know, you have two drinks. The fear know, you have two drinks. The fear receptors in the brain reduce. You feel receptors in the brain reduce. You feel receptors in the brain reduce. You feel good. So, you can do the same thing good. So, you can do the same thing good. So, you can do the same thing here. And it actually sets you up in a here. And it actually sets you up in a here. And it actually sets you up in a way to connect in like a much more way to connect in like a much more way to connect in like a much more vulnerable state of excitement. And so vulnerable state of excitement. And so vulnerable state of excitement. And so we found it's like the best platform for we found it's like the best platform for we found it's like the best platform for allowing people to make friends. Yeah, allowing people to make friends. Yeah, allowing people to make friends. Yeah, definitely. And potentially date as definitely. And potentially date as definitely. And potentially date as well. Yeah. Yeah. We have singles nights well. Yeah. Yeah. We have singles nights well. Yeah. Yeah. We have singles nights at other ship and they've been pretty at other ship and they've been pretty at other ship and they've been pretty successful and both friendship we call successful and both friendship we call successful and both friendship we call it and then we have lovership which is it and then we have lovership which is it and then we have lovership which is like a party of singles. So they'll have like a party of singles. So they'll have like a party of singles. So they'll have um ice baths and they'll be you know

04:00um ice baths and they'll be you know um ice baths and they'll be you know there's eight and you'll be partnered there's eight and you'll be partnered there's eight and you'll be partnered and you do 30 seconds and we'll ask a and you do 30 seconds and we'll ask a and you do 30 seconds and we'll ask a question. So you do 30 seconds together, question. So you do 30 seconds together, question. So you do 30 seconds together, come out, both answer the question over come out, both answer the question over come out, both answer the question over two minutes, then you shift and you do two minutes, then you shift and you do two minutes, then you shift and you do it with a new person. You end up doing it with a new person. You end up doing it with a new person. You end up doing eight 30 secondond ice baths, answering eight 30 secondond ice baths, answering eight 30 secondond ice baths, answering eight questions, meeting eight new eight questions, meeting eight new eight questions, meeting eight new people, and it's been like extremely people, and it's been like extremely people, and it's been like extremely successful. That's so fun. I mean, I successful. That's so fun. I mean, I successful. That's so fun. I mean, I came for the first time to other ship came for the first time to other ship came for the first time to other ship through a fans brand. Uh, absolutely through a fans brand. Uh, absolutely through a fans brand. Uh, absolutely loved it. So yeah, really really enjoyed loved it. So yeah, really really enjoyed loved it. So yeah, really really enjoyed the work you do. So it's great to have the work you do. So it's great to have the work you do. So it's great to have you on. I you on. I you on. I um am um am um am wondering wondering wondering about your story a little bit more. about your story a little bit more. about your story a little bit more. Yeah. So you have a really really Yeah. So you have a really really Yeah. So you have a really really interesting arc that's got you here. Um interesting arc that's got you here. Um interesting arc that's got you here. Um so why don't we dig into the context of so why don't we dig into the context of so why don't we dig into the context of the early years of your life that will the early years of your life that will the early years of your life that will allow us to understand you and how we allow us to understand you and how we allow us to understand you and how we got to this point? Yeah, absolutely. Any got to this point? Yeah, absolutely. Any got to this point? Yeah, absolutely. Any any particular time or just just go any particular time or just just go any particular time or just just go start from the start? Yeah, I guess I start from the start? Yeah, I guess I start from the start? Yeah, I guess I think I always really liked I I think I think I always really liked I I think I think I always really liked I I think I felt insecure. I always really liked to

05:00felt insecure. I always really liked to felt insecure. I always really liked to be in groups. Like it was super fun for be in groups. Like it was super fun for be in groups. Like it was super fun for me. me. So, I'd play sports. I'd go out, me. me. So, I'd play sports. I'd go out, me. me. So, I'd play sports. I'd go out, I like to go out and party. Uh, even I like to go out and party. Uh, even I like to go out and party. Uh, even from like, you know, grade six, I would from like, you know, grade six, I would from like, you know, grade six, I would like to be uh I think because of like to be uh I think because of like to be uh I think because of insecurity, like the center of insecurity, like the center of insecurity, like the center of attention, like I would feel if I knew attention, like I would feel if I knew attention, like I would feel if I knew the answer at school, I'd put up my the answer at school, I'd put up my the answer at school, I'd put up my hand, I'd want to be picked, I'd want to hand, I'd want to be picked, I'd want to hand, I'd want to be picked, I'd want to be seen. And to be like seen made me be seen. And to be like seen made me be seen. And to be like seen made me feel good and made me feel more feel good and made me feel more feel good and made me feel more confident, made me feel more loved. So, confident, made me feel more loved. So, confident, made me feel more loved. So, there's something there about like not there's something there about like not there's something there about like not being seen when I'm younger. And then being seen when I'm younger. And then being seen when I'm younger. And then having to do something to like earn having to do something to like earn having to do something to like earn that. And so as a result, um, I would that. And so as a result, um, I would that. And so as a result, um, I would love to go out and like be around people love to go out and like be around people love to go out and like be around people and feel like cool, perceived as cool. and feel like cool, perceived as cool. and feel like cool, perceived as cool. And so to do that, I thought I needed And so to do that, I thought I needed And so to do that, I thought I needed money. And to do that, I thought I need money. And to do that, I thought I need money. And to do that, I thought I need to be successful and so have like nice to be successful and so have like nice to be successful and so have like nice clothes, this kind of stuff. So in high clothes, this kind of stuff. So in high clothes, this kind of stuff. So in high school, I worked really hard. I got into school, I worked really hard. I got into school, I worked really hard. I got into business school and I was like, "Oh, if business school and I was like, "Oh, if business school and I was like, "Oh, if I can just be rich, like, yeah, that's I can just be rich, like, yeah, that's I can just be rich, like, yeah, that's it." And my dad worked in business and it." And my dad worked in business and it." And my dad worked in business and so he worked really hard and my mom um so he worked really hard and my mom um so he worked really hard and my mom um Eastern European background was like, Eastern European background was like, Eastern European background was like, "If you don't work hard, you're you're "If you don't work hard, you're you're "If you don't work hard, you're you're going to be homeless." And so like you going to be homeless." And so like you going to be homeless." And so like you know my parents pushed me to skip a know my parents pushed me to skip a know my parents pushed me to skip a grade when I was younger and they really grade when I was younger and they really grade when I was younger and they really pushed me to like go to university and pushed me to like go to university and pushed me to like go to university and work hard. And so that's always been

06:00work hard. And so that's always been work hard. And so that's always been ingrained in me of like I need to be ingrained in me of like I need to be ingrained in me of like I need to be successful so that I'm worthy of love. successful so that I'm worthy of love. successful so that I'm worthy of love. And so I have a deep ambition and drive And so I have a deep ambition and drive And so I have a deep ambition and drive to um achieve. And so I started my to um achieve. And so I started my to um achieve. And so I started my career in finance. I worked in career in finance. I worked in career in finance. I worked in investment banking. I didn't even know investment banking. I didn't even know investment banking. I didn't even know what that was. And you know it was just what that was. And you know it was just what that was. And you know it was just like the most competitive thing in like the most competitive thing in like the most competitive thing in university where people were like oh university where people were like oh university where people were like oh this this pays the most and this is what this this pays the most and this is what this this pays the most and this is what the smartest kids do. So I was like [ __ ] the smartest kids do. So I was like [ __ ] the smartest kids do. So I was like [ __ ] that. I'm I'm going to get one of these that. I'm I'm going to get one of these that. I'm I'm going to get one of these jobs. I never made like the tier one jobs. I never made like the tier one jobs. I never made like the tier one investment bank. I was in like a tier 2 investment bank. I was in like a tier 2 investment bank. I was in like a tier 2 three like you know and I would have three like you know and I would have three like you know and I would have like nightmares about the job interviews like nightmares about the job interviews like nightmares about the job interviews and then at the at the firm like and then at the at the firm like and then at the at the firm like somebody threw a stapler at me once and somebody threw a stapler at me once and somebody threw a stapler at me once and like you I'd sleep under my desk like like you I'd sleep under my desk like like you I'd sleep under my desk like really hardcore work environment 20 really hardcore work environment 20 really hardcore work environment 20 years ago now. Um that firm I worked at years ago now. Um that firm I worked at years ago now. Um that firm I worked at ended up going to a hedge fund and doing ended up going to a hedge fund and doing ended up going to a hedge fund and doing some investing and I was really some investing and I was really some investing and I was really interested but I just didn't wasn't interested but I just didn't wasn't interested but I just didn't wasn't motivated by the people I worked with. motivated by the people I worked with. motivated by the people I worked with. Like I looked and a lot of people family Like I looked and a lot of people family Like I looked and a lot of people family life was tough, people drinking a lot, life was tough, people drinking a lot, life was tough, people drinking a lot, not that healthy, just kind of looking not that healthy, just kind of looking not that healthy, just kind of looking at like 22. I was like, is this really at like 22. I was like, is this really at like 22. I was like, is this really for me? And the firm I worked in bloated for me? And the firm I worked in bloated for me? And the firm I worked in bloated in the credit crisis. I live in LA, so

07:00in the credit crisis. I live in LA, so in the credit crisis. I live in LA, so no finance jobs. And I I was like, okay, no finance jobs. And I I was like, okay, no finance jobs. And I I was like, okay, well, I'm going to do I'm going to do a well, I'm going to do I'm going to do a well, I'm going to do I'm going to do a startup. Like that seems easy. There's a startup. Like that seems easy. There's a startup. Like that seems easy. There's a guy Mark Zuckerberg who's my age, maybe guy Mark Zuckerberg who's my age, maybe guy Mark Zuckerberg who's my age, maybe slightly older. Facebook is exploding. slightly older. Facebook is exploding. slightly older. Facebook is exploding. And it was first time like when I And it was first time like when I And it was first time like when I graduated university, it wasn't clear graduated university, it wasn't clear graduated university, it wasn't clear that you could do a startup as a college that you could do a startup as a college that you could do a startup as a college kid. Like it was really new. And so, you kid. Like it was really new. And so, you kid. Like it was really new. And so, you know, all of a sudden that's possible. I know, all of a sudden that's possible. I know, all of a sudden that's possible. I thought like, [ __ ] this can be easier thought like, [ __ ] this can be easier thought like, [ __ ] this can be easier than banking. Like, it's not going to be than banking. Like, it's not going to be than banking. Like, it's not going to be as much work. Like, this this I can I as much work. Like, this this I can I as much work. Like, this this I can I can do this. Um, partnered with can do this. Um, partnered with can do this. Um, partnered with technical co-founder, ended up raising technical co-founder, ended up raising technical co-founder, ended up raising money. Built something kind of like a money. Built something kind of like a money. Built something kind of like a Google Fi. Uh, was SIM card. Yeah. It's Google Fi. Uh, was SIM card. Yeah. It's Google Fi. Uh, was SIM card. Yeah. It's a SIM card you put on your phone. It a SIM card you put on your phone. It a SIM card you put on your phone. It would overlay your SIM and then would overlay your SIM and then would overlay your SIM and then depending on where you would go, uh, depending on where you would go, uh, depending on where you would go, uh, would like, hey, you're from the US, you would like, hey, you're from the US, you would like, hey, you're from the US, you come to Canada, grant you a Roger SIM come to Canada, grant you a Roger SIM come to Canada, grant you a Roger SIM card, all in the back end. You wouldn't card, all in the back end. You wouldn't card, all in the back end. You wouldn't pay roaming fees. Yeah. Um, over four pay roaming fees. Yeah. Um, over four pay roaming fees. Yeah. Um, over four years. Clever idea. It was cool. It was years. Clever idea. It was cool. It was years. Clever idea. It was cool. It was great because at the time roaming was great because at the time roaming was great because at the time roaming was like, you know, you'd have like a if like, you know, you'd have like a if like, you know, you'd have like a if you're using your phone for business, you're using your phone for business, you're using your phone for business, it'd be like a $1,000 bill. And so we it'd be like a $1,000 bill. And so we it'd be like a $1,000 bill. And so we had this like man-in-the-middle approach had this like man-in-the-middle approach had this like man-in-the-middle approach where you would travel, you would use where you would travel, you would use where you would travel, you would use it, you get a text and say, "Hey, you it, you get a text and say, "Hey, you it, you get a text and say, "Hey, you just saved $900 on that phone call." just saved $900 on that phone call." just saved $900 on that phone call." People, we would just give it to um People, we would just give it to um People, we would just give it to um ultra rich angel investors when they

08:00ultra rich angel investors when they ultra rich angel investors when they were traveling wanted to use their were traveling wanted to use their were traveling wanted to use their phone. They're like, "Oh, this is phone. They're like, "Oh, this is phone. They're like, "Oh, this is great." So, we were able to raise money great." So, we were able to raise money great." So, we were able to raise money from that, but we never we just weren't from that, but we never we just weren't from that, but we never we just weren't able to make it like a consumer grade able to make it like a consumer grade able to make it like a consumer grade product. Like two out of 10 would break product. Like two out of 10 would break product. Like two out of 10 would break when you put them in the phone. you when you put them in the phone. you when you put them in the phone. you would travel to France and you know the would travel to France and you know the would travel to France and you know the network wouldn't work and we didn't have network wouldn't work and we didn't have network wouldn't work and we didn't have a direct connection and so like people a direct connection and so like people a direct connection and so like people would complain and it just wasn't like would complain and it just wasn't like would complain and it just wasn't like quite hard business wasn't quite good quite hard business wasn't quite good quite hard business wasn't quite good enough and then roaming prices declined enough and then roaming prices declined enough and then roaming prices declined like exponentially exactly and you know like exponentially exactly and you know like exponentially exactly and you know something that used to be $1,000 a trip something that used to be $1,000 a trip something that used to be $1,000 a trip is you know now maybe 50 bucks a trip is you know now maybe 50 bucks a trip is you know now maybe 50 bucks a trip and it's just kind of automated and and and it's just kind of automated and and and it's just kind of automated and and so over a four-year period we spent all so over a four-year period we spent all so over a four-year period we spent all this money hired I made so many mistakes this money hired I made so many mistakes this money hired I made so many mistakes there which we can talk about but that there which we can talk about but that there which we can talk about but that business ended up failing and so you business ended up failing and so you business ended up failing and so you know the first thing I had just hey I'm know the first thing I had just hey I'm know the first thing I had just hey I'm going to try and make money didn't work going to try and make money didn't work going to try and make money didn't work out for me then it was like I'm going to out for me then it was like I'm going to out for me then it was like I'm going to do this cuz it's a good business do this cuz it's a good business do this cuz it's a good business opportunity. I don't give a [ __ ] about opportunity. I don't give a [ __ ] about opportunity. I don't give a [ __ ] about roaming. Was like, "Yeah, I can I can roaming. Was like, "Yeah, I can I can roaming. Was like, "Yeah, I can I can make money here." And then it failed. make money here." And then it failed. make money here." And then it failed. And I remember like I had spent I was I And I remember like I had spent I was I And I remember like I had spent I was I had an okay salary there and I had some had an okay salary there and I had some had an okay salary there and I had some savings from finance and I burned savings from finance and I burned savings from finance and I burned through them all and I was overspending through them all and I was overspending through them all and I was overspending on like my car, my apartment, like you on like my car, my apartment, like you on like my car, my apartment, like you know going out a lot so I wanted to like

09:00know going out a lot so I wanted to like know going out a lot so I wanted to like feel cool. Uh and I I had like 60 bucks feel cool. Uh and I I had like 60 bucks feel cool. Uh and I I had like 60 bucks in my bank account. And I remember like in my bank account. And I remember like in my bank account. And I remember like seeing that number and I remember like I seeing that number and I remember like I seeing that number and I remember like I had this like old car and I I didn't had this like old car and I I didn't had this like old car and I I didn't even have like suitcases. I put all my even have like suitcases. I put all my even have like suitcases. I put all my stuff in plastic bags to like move out. stuff in plastic bags to like move out. stuff in plastic bags to like move out. I was struggling with drugs and alcohol I was struggling with drugs and alcohol I was struggling with drugs and alcohol at the time. And I just remember like at the time. And I just remember like at the time. And I just remember like driving out of Toronto feeling like so driving out of Toronto feeling like so driving out of Toronto feeling like so defeated to the house I grew up with in defeated to the house I grew up with in defeated to the house I grew up with in in G. And I like living in my parents' in G. And I like living in my parents' in G. And I like living in my parents' basement and taking these like plastic basement and taking these like plastic basement and taking these like plastic bags, my only belongings in the basement bags, my only belongings in the basement bags, my only belongings in the basement having like 60 bucks and then having to having like 60 bucks and then having to having like 60 bucks and then having to ask them like, "Hey, you know, I want to ask them like, "Hey, you know, I want to ask them like, "Hey, you know, I want to go for dinner with some friends in go for dinner with some friends in go for dinner with some friends in Toronto. Can I borrow money from you at, Toronto. Can I borrow money from you at, Toronto. Can I borrow money from you at, you know, 30 years old?" And it was just you know, 30 years old?" And it was just you know, 30 years old?" And it was just super embarrassing especially because at super embarrassing especially because at super embarrassing especially because at that time most important thing to me was that time most important thing to me was that time most important thing to me was like being like that's what I patterned like being like that's what I patterned like being like that's what I patterned my life on. I was like I want to be my life on. I was like I want to be my life on. I was like I want to be successful. I worked hard as judged by successful. I worked hard as judged by successful. I worked hard as judged by like how much money I have and what kind like how much money I have and what kind like how much money I have and what kind of things I have. So it was a [ __ ] of things I have. So it was a [ __ ] of things I have. So it was a [ __ ] really tough. Yeah. Sounds like a it's a really tough. Yeah. Sounds like a it's a really tough. Yeah. Sounds like a it's a it's funny like failing at something you it's funny like failing at something you it's funny like failing at something you don't even want to do. don't even want to do. don't even want to do. Such a big kicker. Kicker. But the Such a big kicker. Kicker. But the Such a big kicker. Kicker. But the learning is just like you never really learning is just like you never really learning is just like you never really fail because all of you know at the time

10:00fail because all of you know at the time fail because all of you know at the time I was like okay I'm 30ish. I'm not an I was like okay I'm 30ish. I'm not an I was like okay I'm 30ish. I'm not an engineer. I'm not really a saleserson. engineer. I'm not really a saleserson. engineer. I'm not really a saleserson. I'm not um a designer. I'm not in I'm not um a designer. I'm not in I'm not um a designer. I'm not in finance. Like what are my skills? Like I finance. Like what are my skills? Like I finance. Like what are my skills? Like I don't have any skills. And that's what I don't have any skills. And that's what I don't have any skills. And that's what I thought. I was literally like I don't thought. I was literally like I don't thought. I was literally like I don't have any skills. And really though, all have any skills. And really though, all have any skills. And really though, all those experiences like trained me how to those experiences like trained me how to those experiences like trained me how to raise money, how to hire people, how to raise money, how to hire people, how to raise money, how to hire people, how to build a team, how to negotiate, how to build a team, how to negotiate, how to build a team, how to negotiate, how to tell if somebody's bullshitting, how to tell if somebody's bullshitting, how to tell if somebody's bullshitting, how to like quickly solve problems in like a like quickly solve problems in like a like quickly solve problems in like a very scrappy way. So all that work, you very scrappy way. So all that work, you very scrappy way. So all that work, you know, and then even in finance, like know, and then even in finance, like know, and then even in finance, like that taught me how to like think about that taught me how to like think about that taught me how to like think about valuations for a business, how to valuations for a business, how to valuations for a business, how to negotiate when we're raising funds, how negotiate when we're raising funds, how negotiate when we're raising funds, how to like tell a story to investors, how to like tell a story to investors, how to like tell a story to investors, how to look through a P&L. So I was actually to look through a P&L. So I was actually to look through a P&L. So I was actually just building up a skill set over 10 just building up a skill set over 10 just building up a skill set over 10 years that like has served me super well years that like has served me super well years that like has served me super well now. So it's like you kind of never now. So it's like you kind of never now. So it's like you kind of never really fail. You're just learning until really fail. You're just learning until really fail. You're just learning until you succeed. Yeah. I mean, as long as you succeed. Yeah. I mean, as long as you succeed. Yeah. I mean, as long as you keep going. Yeah. Yeah. Exactly. you keep going. Yeah. Yeah. Exactly. you keep going. Yeah. Yeah. Exactly. Stop. You then you fail. Then you fail. Stop. You then you fail. Then you fail. Stop. You then you fail. Then you fail. Yeah. That's uh the founders podcast. Yeah. That's uh the founders podcast. Yeah. That's uh the founders podcast. It's pretty clear on that. We were It's pretty clear on that. We were It's pretty clear on that. We were talking about in the rapid fire how the

11:00talking about in the rapid fire how the talking about in the rapid fire how the founders podcast was a really has been a founders podcast was a really has been a founders podcast was a really has been a really good uh tool that you've used to really good uh tool that you've used to really good uh tool that you've used to just keep pushing forward in a tough just keep pushing forward in a tough just keep pushing forward in a tough environment. So let let's talk about environment. So let let's talk about environment. So let let's talk about that for a little bit longer. Yeah. I that for a little bit longer. Yeah. I that for a little bit longer. Yeah. I just think if you so think about like just think if you so think about like just think if you so think about like somebody building a business over like a somebody building a business over like a somebody building a business over like a 50-year career, right? Like how many 50-year career, right? Like how many 50-year career, right? Like how many learnings they have and then that learnings they have and then that learnings they have and then that learning it takes a documentary or learning it takes a documentary or learning it takes a documentary or biography maker, I don't know, 2,000 biography maker, I don't know, 2,000 biography maker, I don't know, 2,000 hours or 5,000 hours to make that hours or 5,000 hours to make that hours or 5,000 hours to make that artwork and then takes you 40 hours to artwork and then takes you 40 hours to artwork and then takes you 40 hours to read it. And then David will go through read it. And then David will go through read it. And then David will go through that and condense that into like 40 that and condense that into like 40 that and condense that into like 40 minutes or 50 minutes or 1 hour and then minutes or 50 minutes or 1 hour and then minutes or 50 minutes or 1 hour and then he'll edit it down so like there's not he'll edit it down so like there's not he'll edit it down so like there's not even he does his own editing and so even he does his own editing and so even he does his own editing and so he'll edit it down so there's not even he'll edit it down so there's not even he'll edit it down so there's not even like a a missed word there. So you're like a a missed word there. So you're like a a missed word there. So you're getting like the learnings of the best getting like the learnings of the best getting like the learnings of the best entrepreneurs to ever walk the planet entrepreneurs to ever walk the planet entrepreneurs to ever walk the planet across like all industries and like even across like all industries and like even across like all industries and like even some that are 150 years old to like in some that are 150 years old to like in some that are 150 years old to like in your brain. And so and then you're not your brain. And so and then you're not your brain. And so and then you're not only learning one, you're learning the only learning one, you're learning the only learning one, you're learning the lessons of all of them that are the lessons of all of them that are the lessons of all of them that are the same. And what you find across these same. And what you find across these same. And what you find across these like 400 people is there's just so many like 400 people is there's just so many like 400 people is there's just so many similarities, commonalities. And so just similarities, commonalities. And so just similarities, commonalities. And so just help me as like a framework for how I'm

12:00help me as like a framework for how I'm help me as like a framework for how I'm thinking, you know, like one really thinking, you know, like one really thinking, you know, like one really interesting thing is just like being in interesting thing is just like being in interesting thing is just like being in the details. And I'm like so in the the details. And I'm like so in the the details. And I'm like so in the details like to the point of you might details like to the point of you might details like to the point of you might call it a microag, how did the front desk greet microag, how did the front desk greet you? What is the uh email receipt look you? What is the uh email receipt look you? What is the uh email receipt look like? What does the sandwich board on like? What does the sandwich board on like? What does the sandwich board on the front desk look like? What does the the front desk look like? What does the the front desk look like? What does the name of our class? What even like my name of our class? What even like my name of our class? What even like my wife runs our social and our marketing wife runs our social and our marketing wife runs our social and our marketing and she's my co-founder and the head of and she's my co-founder and the head of and she's my co-founder and the head of brand and like we will look at Instagram brand and like we will look at Instagram brand and like we will look at Instagram posts together each caption and like ah posts together each caption and like ah posts together each caption and like ah change the language on that caption and change the language on that caption and change the language on that caption and it seems like you're [ __ ] anal like it seems like you're [ __ ] anal like it seems like you're [ __ ] anal like why are you doing this and then I hear why are you doing this and then I hear why are you doing this and then I hear on founders like that's what Steve Jobs on founders like that's what Steve Jobs on founders like that's what Steve Jobs does that's what the guy from raising does that's what the guy from raising does that's what the guy from raising canes does it's like there's real canes does it's like there's real canes does it's like there's real founders do that [ __ ] and so it made me founders do that [ __ ] and so it made me founders do that [ __ ] and so it made me realize like yeah be in the details be realize like yeah be in the details be realize like yeah be in the details be anal like you can delegate things but anal like you can delegate things but anal like you can delegate things but like care about your product and so like care about your product and so like care about your product and so that's like a learning no coach or that's like a learning no coach or that's like a learning no coach or anything told me that. So, um, and there anything told me that. So, um, and there anything told me that. So, um, and there there's like probably 10 of those if we there's like probably 10 of those if we there's like probably 10 of those if we we dig in of of what I've learned from we dig in of of what I've learned from we dig in of of what I've learned from from that podcast. Yeah. One of them

13:00from that podcast. Yeah. One of them from that podcast. Yeah. One of them that I've really keep thinking about cuz that I've really keep thinking about cuz that I've really keep thinking about cuz I started off my career in events and I I started off my career in events and I I started off my career in events and I was pretty tight with money. Like really was pretty tight with money. Like really was pretty tight with money. Like really really tight. Came from a scarcity place really tight. Came from a scarcity place really tight. Came from a scarcity place and being in a small city and having and being in a small city and having and being in a small city and having some success in a small city. Very very some success in a small city. Very very some success in a small city. Very very very tight. Like I I got a reputation very tight. Like I I got a reputation very tight. Like I I got a reputation pretty quickly for just being like a pretty quickly for just being like a pretty quickly for just being like a hard ball and difficult to deal with. hard ball and difficult to deal with. hard ball and difficult to deal with. like nice, but I would push for deals like nice, but I would push for deals like nice, but I would push for deals that, you know, would constantly have that, you know, would constantly have that, you know, would constantly have feedback of, oh, we've never taken a feedback of, oh, we've never taken a feedback of, oh, we've never taken a prize like that, but then they'd say prize like that, but then they'd say prize like that, but then they'd say yes, so it would confuse me. yes, so it would confuse me. yes, so it would confuse me. Um, and, um, Um, and, um, Um, and, um, it's bit me in the ass a little bit it's bit me in the ass a little bit it's bit me in the ass a little bit because I got this reputation and then because I got this reputation and then because I got this reputation and then when easier people to deal with with when easier people to deal with with when easier people to deal with with more money to spend came along, they more money to spend came along, they more money to spend came along, they were the preferences. So, I had to be were the preferences. So, I had to be were the preferences. So, I had to be the top of the top. I have to be at the the top of the top. I have to be at the the top of the top. I have to be at the absolute top of my game if I wanted to absolute top of my game if I wanted to absolute top of my game if I wanted to play like be tight. And then I went play like be tight. And then I went play like be tight. And then I went through this whole little journey of through this whole little journey of through this whole little journey of maybe I'm wrong, blah blah blah blah, maybe I'm wrong, blah blah blah blah, maybe I'm wrong, blah blah blah blah, maybe it's the wrong way. And then I maybe it's the wrong way. And then I maybe it's the wrong way. And then I lost a quarter of a million dollars lost a quarter of a million dollars lost a quarter of a million dollars trying to run festivals. So I've gone trying to run festivals. So I've gone trying to run festivals. So I've gone back to the drawing board again and

14:00back to the drawing board again and back to the drawing board again and listened to that podcast a bunch of listened to that podcast a bunch of listened to that podcast a bunch of times. And there's a very big times. And there's a very big times. And there's a very big commonality of being extremely frugal. commonality of being extremely frugal. commonality of being extremely frugal. Very, very big commonality. And so now Very, very big commonality. And so now Very, very big commonality. And so now I've kind of gone back to potentially I've kind of gone back to potentially I've kind of gone back to potentially being tight but maybe a little bit being tight but maybe a little bit being tight but maybe a little bit more relationship focused but frugal on more relationship focused but frugal on more relationship focused but frugal on the important things that don't the important things that don't the important things that don't necessarily hurt the relationships. I necessarily hurt the relationships. I necessarily hurt the relationships. I think that's the fine line I've found think that's the fine line I've found think that's the fine line I've found and and founders has really helped me to and and founders has really helped me to and and founders has really helped me to get that framework of thinking too. I get that framework of thinking too. I get that framework of thinking too. I think you have to be especially when you think you have to be especially when you think you have to be especially when you start and so you know that company start and so you know that company start and so you know that company Roelly I mentioned we raised like $20 Roelly I mentioned we raised like $20 Roelly I mentioned we raised like $20 million and just like burned it all. 100 million and just like burned it all. 100 million and just like burned it all. 100 employees and we had people like flying employees and we had people like flying employees and we had people like flying first class places and and just like all first class places and and just like all first class places and and just like all of a sudden you have this money you're of a sudden you have this money you're of a sudden you have this money you're doing all these things and then I I you doing all these things and then I I you doing all these things and then I I you know other ship was a literally like an know other ship was a literally like an know other ship was a literally like an ice bath we built by hand in my backyard ice bath we built by hand in my backyard ice bath we built by hand in my backyard no permit free for people to come no permit free for people to come no permit free for people to come WhatsApp group no brand no name you know WhatsApp group no brand no name you know WhatsApp group no brand no name you know and to name it we like put a Google doc and to name it we like put a Google doc and to name it we like put a Google doc together and asked 40 people what what together and asked 40 people what what together and asked 40 people what what they should name it and we decided on they should name it and we decided on they should name it and we decided on inward and then we spent 25 bucks on inward and then we spent 25 bucks on inward and then we spent 25 bucks on like a logo joy and just had like a

15:00like a logo joy and just had like a like a logo joy and just had like a little backend mindbody platform so to little backend mindbody platform so to little backend mindbody platform so to get it set up was like nothing and we get it set up was like nothing and we get it set up was like nothing and we built it the first version our garage built it the first version our garage built it the first version our garage ourselves for like sub 80 grand with ourselves for like sub 80 grand with ourselves for like sub 80 grand with like our own hands and so um I'm a firm like our own hands and so um I'm a firm like our own hands and so um I'm a firm believer until you know what you're believer until you know what you're believer until you know what you're doing you just need to be be very doing you just need to be be very doing you just need to be be very careful with every dollar like I'll careful with every dollar like I'll careful with every dollar like I'll still look at these like little tiny still look at these like little tiny still look at these like little tiny expenses and we'll you know like I'm in expenses and we'll you know like I'm in expenses and we'll you know like I'm in New York I'm sleeping on people's New York I'm sleeping on people's New York I'm sleeping on people's couches I can personally afford to but I couches I can personally afford to but I couches I can personally afford to but I just like I like to push it and it's just like I like to push it and it's just like I like to push it and it's hard to hold the team accountable when hard to hold the team accountable when hard to hold the team accountable when you're not like living those same values you're not like living those same values you're not like living those same values and so you know Jeff Bezos at Amazon and so you know Jeff Bezos at Amazon and so you know Jeff Bezos at Amazon like the desks were just made out of like the desks were just made out of like the desks were just made out of like these wood doors, you know, and so like these wood doors, you know, and so like these wood doors, you know, and so if he is maintaining frugality a company if he is maintaining frugality a company if he is maintaining frugality a company of that size, of course it's it's of that size, of course it's it's of that size, of course it's it's important. Yeah, definitely. Well, I important. Yeah, definitely. Well, I important. Yeah, definitely. Well, I want to jump back again to the cold want to jump back again to the cold want to jump back again to the cold plunge and sauna stuff. What's an plunge and sauna stuff. What's an plunge and sauna stuff. What's an example of a story that the cold plunge example of a story that the cold plunge example of a story that the cold plunge and sauna combination has had on and sauna combination has had on and sauna combination has had on someone's life in the positive. It could someone's life in the positive. It could someone's life in the positive. It could be yours, it could be somebody else's, be yours, it could be somebody else's, be yours, it could be somebody else's, it could be both. Man, I've seen the it could be both. Man, I've seen the it could be both. Man, I've seen the craziest like, you know, done meditation craziest like, you know, done meditation craziest like, you know, done meditation retreats, psychedelic medicine retreats. retreats, psychedelic medicine retreats. retreats, psychedelic medicine retreats. I've seen people come and say like, hey,

16:00I've seen people come and say like, hey, I've seen people come and say like, hey, you know, I couldn't leave my my house. you know, I couldn't leave my my house. you know, I couldn't leave my my house. Like I I had so much anxiety from CO Like I I had so much anxiety from CO Like I I had so much anxiety from CO that I literally couldn't leave my I that I literally couldn't leave my I that I literally couldn't leave my I would get afraid. Um, you know, remember would get afraid. Um, you know, remember would get afraid. Um, you know, remember when CO was hitting and it was like, when CO was hitting and it was like, when CO was hitting and it was like, don't leave and don't see anybody and don't leave and don't see anybody and don't leave and don't see anybody and like we're all going to die and Exactly. like we're all going to die and Exactly. like we're all going to die and Exactly. And like people who were like, "Hey, I I And like people who were like, "Hey, I I And like people who were like, "Hey, I I would like an Uber Eats. I wouldn't go would like an Uber Eats. I wouldn't go would like an Uber Eats. I wouldn't go to the door uh to even meet someone to the door uh to even meet someone to the door uh to even meet someone because I was so scared." And then like because I was so scared." And then like because I was so scared." And then like sanitize the food before I touched it. sanitize the food before I touched it. sanitize the food before I touched it. And there that person when we had the And there that person when we had the And there that person when we had the garage was able to start coming inward garage was able to start coming inward garage was able to start coming inward alone. Yeah. Using an app and coming to alone. Yeah. Using an app and coming to alone. Yeah. Using an app and coming to use a cold plunge and sauna repatterned use a cold plunge and sauna repatterned use a cold plunge and sauna repatterned her fear so she could come go back out her fear so she could come go back out her fear so she could come go back out in society. I've seen like at least 50 in society. I've seen like at least 50 in society. I've seen like at least 50 people addicted to drugs and alcohol people addicted to drugs and alcohol people addicted to drugs and alcohol that are like sober. We had somebody um that are like sober. We had somebody um that are like sober. We had somebody um do a wedding proposal two weeks ago like do a wedding proposal two weeks ago like do a wedding proposal two weeks ago like people that met at other ship and like people that met at other ship and like people that met at other ship and like actually legitimately gotten married and actually legitimately gotten married and actually legitimately gotten married and we they did their proposal in the space we they did their proposal in the space we they did their proposal in the space like in the room in the tea room. Not in like in the room in the tea room. Not in like in the room in the tea room. Not in a cold punch. It would have been so a cold punch. It would have been so a cold punch. It would have been so funny. But funny enough, I actually um funny. But funny enough, I actually um funny. But funny enough, I actually um my wife and I got engaged in a sauna my wife and I got engaged in a sauna my wife and I got engaged in a sauna with a ring was in one of those ice

17:00with a ring was in one of those ice with a ring was in one of those ice balls and she was giving massage and it balls and she was giving massage and it balls and she was giving massage and it melted in her hand and so it's like it melted in her hand and so it's like it melted in her hand and so it's like it was our first day. was our first day. [Music] Yeah. So I think um from stories of like Yeah. So I think um from stories of like Yeah. So I think um from stories of like you know also people coming to Toronto, you know also people coming to Toronto, you know also people coming to Toronto, New York, hey I didn't know anybody and New York, hey I didn't know anybody and New York, hey I didn't know anybody and I've met like six friends here like we I've met like six friends here like we I've met like six friends here like we have this WhatsApp group and people will have this WhatsApp group and people will have this WhatsApp group and people will share hey I can't go today. Does anyone share hey I can't go today. Does anyone share hey I can't go today. Does anyone want my pass? Or like I'm going to want my pass? Or like I'm going to want my pass? Or like I'm going to organize a dinner. people are organizing organize a dinner. people are organizing organize a dinner. people are organizing other ship escape rooms before the other other ship escape rooms before the other other ship escape rooms before the other ship session and they'll go together in ship session and they'll go together in ship session and they'll go together in the community to this escape room with the community to this escape room with the community to this escape room with each other. Get in this WhatsApp group. each other. Get in this WhatsApp group. each other. Get in this WhatsApp group. Yeah, man. 22 22 visits. So, we call the Yeah, man. 22 22 visits. So, we call the Yeah, man. 22 22 visits. So, we call the our I think it's important to have like our I think it's important to have like our I think it's important to have like your own naming when you're when you're your own naming when you're when you're your own naming when you're when you're building your brand. Build your own building your brand. Build your own building your brand. Build your own world and so we call you know customers world and so we call you know customers world and so we call you know customers are called jouriers and then jourers are called jouriers and then jourers are called jouriers and then jourers that have come 22 times are called ship that have come 22 times are called ship that have come 22 times are called ship heads and they get invited to this like heads and they get invited to this like heads and they get invited to this like community and I think that's like really community and I think that's like really community and I think that's like really important for creating friendships. important for creating friendships. important for creating friendships. Yeah. Great. I love it. Um well let's Yeah. Great. I love it. Um well let's Yeah. Great. I love it. Um well let's talk about your personal experience with talk about your personal experience with talk about your personal experience with cold plunge and sauna. Uh you touched on cold plunge and sauna. Uh you touched on cold plunge and sauna. Uh you touched on the addiction and you've touched on how the addiction and you've touched on how the addiction and you've touched on how it's impacted a lot of people with it's impacted a lot of people with it's impacted a lot of people with addiction. I personally have had a lot

18:00addiction. I personally have had a lot addiction. I personally have had a lot of positive impact with the cold plunge of positive impact with the cold plunge of positive impact with the cold plunge and sauna. I during co started doing and sauna. I during co started doing and sauna. I during co started doing ocean swims um with some friends that ocean swims um with some friends that ocean swims um with some friends that turned into getting a bucket of ice on turned into getting a bucket of ice on turned into getting a bucket of ice on the beach. during co with three of us the beach. during co with three of us the beach. during co with three of us that became five that became 20 that that became five that became 20 that that became five that became 20 that became 40 and a guy's running a business became 40 and a guy's running a business became 40 and a guy's running a business off the back of it. Yeah, I'm a big fan off the back of it. Yeah, I'm a big fan off the back of it. Yeah, I'm a big fan big fan of the work and I had a little big fan of the work and I had a little big fan of the work and I had a little one in my in my home back in Australia. one in my in my home back in Australia. one in my in my home back in Australia. I got a chest freezer and we insulated I got a chest freezer and we insulated I got a chest freezer and we insulated it. And every morning I committed to it. And every morning I committed to it. And every morning I committed to myself during the worst period of time myself during the worst period of time myself during the worst period of time business-wise that I've ever had that I business-wise that I've ever had that I business-wise that I've ever had that I would get up and I would go into that would get up and I would go into that would get up and I would go into that thing and I'd sit in that thing for two thing and I'd sit in that thing for two thing and I'd sit in that thing for two minutes. And I remember lying minutes. And I remember lying minutes. And I remember lying staring at the roof every morning be staring at the roof every morning be staring at the roof every morning be like, "Fuck, I'm awake again and I have like, "Fuck, I'm awake again and I have like, "Fuck, I'm awake again and I have to get up and I have to do this thing." to get up and I have to do this thing." to get up and I have to do this thing." And I would get in there and I would And I would get in there and I would And I would get in there and I would hate my life for 2 minutes and then I'd hate my life for 2 minutes and then I'd hate my life for 2 minutes and then I'd get out and be like, "Oh, that's going get out and be like, "Oh, that's going get out and be like, "Oh, that's going to be the hardest thing I've had to deal to be the hardest thing I've had to deal to be the hardest thing I've had to deal with today." So, I'd love to hear your with today." So, I'd love to hear your with today." So, I'd love to hear your experience with the cold plunges, the

19:00experience with the cold plunges, the experience with the cold plunges, the sauners, this whole space, and what sauners, this whole space, and what sauners, this whole space, and what actually happened. Yeah, I use it for a actually happened. Yeah, I use it for a actually happened. Yeah, I use it for a number of different things. So, like number of different things. So, like number of different things. So, like what you mentioned, fantastic. I mean what you mentioned, fantastic. I mean what you mentioned, fantastic. I mean how I was exposed to it was our first how I was exposed to it was our first how I was exposed to it was our first date I kind of mentioned and so I was date I kind of mentioned and so I was date I kind of mentioned and so I was struggling with drugs and alcohol lived struggling with drugs and alcohol lived struggling with drugs and alcohol lived in Israel which you talked about um went in Israel which you talked about um went in Israel which you talked about um went and actually tried Iawaska for the first and actually tried Iawaska for the first and actually tried Iawaska for the first time was in Peru came back and was like time was in Peru came back and was like time was in Peru came back and was like pretty committed to being sober told all pretty committed to being sober told all pretty committed to being sober told all my friends like I never want to drink my friends like I never want to drink my friends like I never want to drink again don't offer me alcohol and there again don't offer me alcohol and there again don't offer me alcohol and there was this girl we've been talking really was this girl we've been talking really was this girl we've been talking really liked her she messaged me like hey I was liked her she messaged me like hey I was liked her she messaged me like hey I was listening to Rhonda Patrick I heard listening to Rhonda Patrick I heard listening to Rhonda Patrick I heard about these cold plunges I know you about these cold plunges I know you about these cold plunges I know you don't drink let's do something at night don't drink let's do something at night don't drink let's do something at night so we searched for like where to find a so we searched for like where to find a so we searched for like where to find a cold plunge in Toronto this is 2017 so cold plunge in Toronto this is 2017 so cold plunge in Toronto this is 2017 so it's like you know 8 years ago maybe it's like you know 8 years ago maybe it's like you know 8 years ago maybe 2016. Yeah. 9 years ago. Um, and we 2016. Yeah. 9 years ago. Um, and we 2016. Yeah. 9 years ago. Um, and we found a Russian bath house on the found a Russian bath house on the found a Russian bath house on the outskirts of town. So, we drove like 40 outskirts of town. So, we drove like 40 outskirts of town. So, we drove like 40 minutes outside of town. There's a minutes outside of town. There's a minutes outside of town. There's a sauna, coal plunge. It was the first sauna, coal plunge. It was the first sauna, coal plunge. It was the first time I didn't really know what you're time I didn't really know what you're time I didn't really know what you're supposed to do, how you do it. There's supposed to do, how you do it. There's supposed to do, how you do it. There's no guidance. It's just a, you know, no guidance. It's just a, you know, no guidance. It's just a, you know, Russian bath house. And we got in, no Russian bath house. And we got in, no Russian bath house. And we got in, no phone. End up having dinner at the bath phone. End up having dinner at the bath phone. End up having dinner at the bath house and have like the greatest

20:00house and have like the greatest house and have like the greatest conversation. Usually first date. It's conversation. Usually first date. It's conversation. Usually first date. It's like, oh, I'm trying to impress this like, oh, I'm trying to impress this like, oh, I'm trying to impress this person. What do I say? What should I person. What do I say? What should I person. What do I say? What should I talk about? I'm nervous. Go to alcohol. talk about? I'm nervous. Go to alcohol. talk about? I'm nervous. Go to alcohol. It was an amazing first date by being It was an amazing first date by being It was an amazing first date by being bathing suits. felt so comfortable and bathing suits. felt so comfortable and bathing suits. felt so comfortable and safe and that became a ritual for us safe and that became a ritual for us safe and that became a ritual for us every single week because I wasn't every single week because I wasn't every single week because I wasn't drinking. I didn't want to be around drinking. I didn't want to be around drinking. I didn't want to be around alcohol. So, we we'd go and you know, we alcohol. So, we we'd go and you know, we alcohol. So, we we'd go and you know, we lived in Berlin, we lived in San lived in Berlin, we lived in San lived in Berlin, we lived in San Francisco, we'd be going to these bath Francisco, we'd be going to these bath Francisco, we'd be going to these bath houses and it became like this is the houses and it became like this is the houses and it became like this is the thing we do socially with both like thing we do socially with both like thing we do socially with both like romantically as a date and then with romantically as a date and then with romantically as a date and then with friends. And so, same thing like Friday friends. And so, same thing like Friday friends. And so, same thing like Friday night, we grab a group of 10 people, night, we grab a group of 10 people, night, we grab a group of 10 people, make a little WhatsApp group, go to make a little WhatsApp group, go to make a little WhatsApp group, go to different bathous and then every time, different bathous and then every time, different bathous and then every time, no matter how dingy the bath house or no matter how dingy the bath house or no matter how dingy the bath house or old the bath house would wake up the old the bath house would wake up the old the bath house would wake up the next morning, feel [ __ ] awesome. the next morning, feel [ __ ] awesome. the next morning, feel [ __ ] awesome. the conversations would be great. So that conversations would be great. So that conversations would be great. So that that's like one use case is like you that's like one use case is like you that's like one use case is like you know connection so like call it dating know connection so like call it dating know connection so like call it dating hanging out with friends in like a hanging out with friends in like a hanging out with friends in like a really nice environment. Um then I like really nice environment. Um then I like really nice environment. Um then I like got pretty addicted to the coal plunge got pretty addicted to the coal plunge got pretty addicted to the coal plunge in a healthy way and was doing it every in a healthy way and was doing it every in a healthy way and was doing it every day. And so a couple things I found was day. And so a couple things I found was day. And so a couple things I found was I've done a lot of meditation and like I've done a lot of meditation and like I've done a lot of meditation and like meditation's a struggle for for many meditation's a struggle for for many meditation's a struggle for for many people. It's like hey I'm sitting here people. It's like hey I'm sitting here people. It's like hey I'm sitting here nothing's happening. What's supposed to

21:00nothing's happening. What's supposed to nothing's happening. What's supposed to be happening? And so when you get in a be happening? And so when you get in a be happening? And so when you get in a cold plunge, there's such a spike in cold plunge, there's such a spike in cold plunge, there's such a spike in norepinephrine. You're like, it's a norepinephrine. You're like, it's a norepinephrine. You're like, it's a neurotransmitter responsible for like neurotransmitter responsible for like neurotransmitter responsible for like mood, attention, vigilance. You feel mood, attention, vigilance. You feel mood, attention, vigilance. You feel like, I am alive. I'm here. And you have like, I am alive. I'm here. And you have like, I am alive. I'm here. And you have to like really focus on your breathing to like really focus on your breathing to like really focus on your breathing and let go. And through that letting go, and let go. And through that letting go, and let go. And through that letting go, you're like completely present. So if you're like completely present. So if you're like completely present. So if you're struggling, you know, you you're struggling, you know, you you're struggling, you know, you mentioned when the times were hardest. mentioned when the times were hardest. mentioned when the times were hardest. And what happens is instead of your mind And what happens is instead of your mind And what happens is instead of your mind running loops of like I'm not good running loops of like I'm not good running loops of like I'm not good enough, this is never going to work, I enough, this is never going to work, I enough, this is never going to work, I have all these to-do list, you get in have all these to-do list, you get in have all these to-do list, you get in there and that all goes away and you're there and that all goes away and you're there and that all goes away and you're like completely present. And so for a like completely present. And so for a like completely present. And so for a lot of people who have like these crazy lot of people who have like these crazy lot of people who have like these crazy thought loops like surprisingly at thought loops like surprisingly at thought loops like surprisingly at dealership it's like a emotional dealership it's like a emotional dealership it's like a emotional wellness business but the customer is wellness business but the customer is wellness business but the customer is very much a corporate professional who's very much a corporate professional who's very much a corporate professional who's like burnt out and who's like a type and like burnt out and who's like a type and like burnt out and who's like a type and who's just thinking all the time. It's who's just thinking all the time. It's who's just thinking all the time. It's like I can't relax in my own body. For like I can't relax in my own body. For like I can't relax in my own body. For New York it's probably the best city in New York it's probably the best city in New York it's probably the best city in the world that we could have opened the world that we could have opened the world that we could have opened something like this. And so that person something like this. And so that person something like this. And so that person goes in a plunge and it's like goes in a plunge and it's like goes in a plunge and it's like everything I have to do today is gone everything I have to do today is gone everything I have to do today is gone for a few minutes. This is like pure for a few minutes. This is like pure for a few minutes. This is like pure relaxation. So that's another use case relaxation. So that's another use case relaxation. So that's another use case that's fantastic. And then you know you that's fantastic. And then you know you that's fantastic. And then you know you mentioned like resilience. So I would go mentioned like resilience. So I would go mentioned like resilience. So I would go in there. We own a few restaurants and in there. We own a few restaurants and in there. We own a few restaurants and during co we're like okay our

22:00during co we're like okay our during co we're like okay our restaurants are gone. We're toast. This restaurants are gone. We're toast. This restaurants are gone. We're toast. This is so stressful. We're also trying to is so stressful. We're also trying to is so stressful. We're also trying to open a bath house. Like prior like okay open a bath house. Like prior like okay open a bath house. Like prior like okay this is two years of research. Other this is two years of research. Other this is two years of research. Other ship bath house different concept. Yeah. ship bath house different concept. Yeah. ship bath house different concept. Yeah. So it was going to be called Vine So it was going to be called Vine So it was going to be called Vine Street. Same partners but before other Street. Same partners but before other Street. Same partners but before other ship it was just going to be like a ship it was just going to be like a ship it was just going to be like a really cool traditional bath house but really cool traditional bath house but really cool traditional bath house but like upscale version similar like bath like upscale version similar like bath like upscale version similar like bath house in New York. Y um towel waving all house in New York. Y um towel waving all house in New York. Y um towel waving all that kind of stuff. And then before we that kind of stuff. And then before we that kind of stuff. And then before we open while we were researching we were open while we were researching we were open while we were researching we were like oh let's just do this ice bath in like oh let's just do this ice bath in like oh let's just do this ice bath in the backyard. it' be a good way to build the backyard. it' be a good way to build the backyard. it' be a good way to build a community. It' be really cool. And a community. It' be really cool. And a community. It' be really cool. And that if we had never done that, we never that if we had never done that, we never that if we had never done that, we never would have gone forward with with uh the would have gone forward with with uh the would have gone forward with with uh the experience cuz co would have crushed us. experience cuz co would have crushed us. experience cuz co would have crushed us. And so CO's hitting. We have these And so CO's hitting. We have these And so CO's hitting. We have these people who are coming to the garage and people who are coming to the garage and people who are coming to the garage and every day I would just go in there and every day I would just go in there and every day I would just go in there and and feel better. And my partner was like and feel better. And my partner was like and feel better. And my partner was like fully leveraged. Like he owned five, six fully leveraged. Like he owned five, six fully leveraged. Like he owned five, six quick service restaurants, a bunch of quick service restaurants, a bunch of quick service restaurants, a bunch of nightclubs. And he was just like, "Fuck, nightclubs. And he was just like, "Fuck, nightclubs. And he was just like, "Fuck, I'm I'm I'm like I've signed all these I'm I'm I'm like I've signed all these I'm I'm I'm like I've signed all these leases. I have all this debt. We're leases. I have all this debt. We're leases. I have all this debt. We're going to be finished." And he would go going to be finished." And he would go going to be finished." And he would go in every day. And so I think when you're in every day. And so I think when you're in every day. And so I think when you're dealing with like pretty intense fear, dealing with like pretty intense fear, dealing with like pretty intense fear, it's awesome for like building it's awesome for like building it's awesome for like building resilience. So the the physical stuff I

23:00resilience. So the the physical stuff I resilience. So the the physical stuff I I get sick less for sure, but it's not I get sick less for sure, but it's not I get sick less for sure, but it's not as much for me. Like I don't care about as much for me. Like I don't care about as much for me. Like I don't care about fine, maybe my inflammation is lower. I fine, maybe my inflammation is lower. I fine, maybe my inflammation is lower. I don't care about that. I don't care don't care about that. I don't care don't care about that. I don't care about the recovery. It's just like how about the recovery. It's just like how about the recovery. It's just like how do I feel mentally? And I think in like do I feel mentally? And I think in like do I feel mentally? And I think in like two minutes there's nothing you can do two minutes there's nothing you can do two minutes there's nothing you can do in the world that can make you feel that in the world that can make you feel that in the world that can make you feel that way. And so either whether it's way. And so either whether it's way. And so either whether it's connection, resilience or just like connection, resilience or just like connection, resilience or just like getting a bit of space making you feel getting a bit of space making you feel getting a bit of space making you feel alive. I think that that's why punch. alive. I think that that's why punch. alive. I think that that's why punch. Yeah. Nice. I have also start started to Yeah. Nice. I have also start started to Yeah. Nice. I have also start started to dig into the sauna side of things dig into the sauna side of things dig into the sauna side of things especially with you know hub and stuff especially with you know hub and stuff especially with you know hub and stuff saying 20 minutes whatever it is 20 saying 20 minutes whatever it is 20 saying 20 minutes whatever it is 20 minutes four times a day is really good. minutes four times a day is really good. minutes four times a day is really good. So I just started trying my best. I So I just started trying my best. I So I just started trying my best. I haven't done it in a little while cuz I haven't done it in a little while cuz I haven't done it in a little while cuz I haven't found a place that's nearby that haven't found a place that's nearby that haven't found a place that's nearby that I like. But you live I'm in downtown I like. But you live I'm in downtown I like. But you live I'm in downtown Brooklyn right now. So it's not it's far Brooklyn right now. So it's not it's far Brooklyn right now. So it's not it's far man. We're coming though. We're coming. man. We're coming though. We're coming. man. We're coming though. We're coming. That's that's on our on our road map. I That's that's on our on our road map. I That's that's on our on our road map. I was just like I think I'm going to last was just like I think I'm going to last was just like I think I'm going to last in downtown. Yeah. Um but hopefully I'll in downtown. Yeah. Um but hopefully I'll in downtown. Yeah. Um but hopefully I'll be back in Manhattan sooner rather than be back in Manhattan sooner rather than be back in Manhattan sooner rather than later. And uh Oh, I had like a bunch of

24:00later. And uh Oh, I had like a bunch of later. And uh Oh, I had like a bunch of passes for you for to go anyways just so passes for you for to go anyways just so passes for you for to go anyways just so you can when you're around here you can you can when you're around here you can you can when you're around here you can go. Thank you. Thank you. So the uh the go. Thank you. Thank you. So the uh the go. Thank you. Thank you. So the uh the sauna has been interesting because I do sauna has been interesting because I do sauna has been interesting because I do you know much about um Ayda by any you know much about um Ayda by any you know much about um Ayda by any chance? No. So basically there's like chance? No. So basically there's like chance? No. So basically there's like different body types like a cool body different body types like a cool body different body types like a cool body type, a hot body type and somewhere in type, a hot body type and somewhere in type, a hot body type and somewhere in the middle. I can't remember the the middle. I can't remember the the middle. I can't remember the details, but I'm just a very hot person. details, but I'm just a very hot person. details, but I'm just a very hot person. So, I found that So, I found that So, I found that heat agitates me and I get really pissed heat agitates me and I get really pissed heat agitates me and I get really pissed off if I'm like overheated. I'm like off if I'm like overheated. I'm like off if I'm like overheated. I'm like shitty and and then I force myself to do shitty and and then I force myself to do shitty and and then I force myself to do the sauners and it's in a weird way the sauners and it's in a weird way the sauners and it's in a weird way tempered my mood naturally. So now I can tempered my mood naturally. So now I can tempered my mood naturally. So now I can sit in these really uncomfortable longer sit in these really uncomfortable longer sit in these really uncomfortable longer time time time situations and be fine. that just situations and be fine. that just situations and be fine. that just agitation is just dissipated. So that's agitation is just dissipated. So that's agitation is just dissipated. So that's been a really interesting alternative been a really interesting alternative been a really interesting alternative resilience component for the sauners and resilience component for the sauners and resilience component for the sauners and the microplastics thing that everyone's the microplastics thing that everyone's the microplastics thing that everyone's talking about. Apparently sauners are talking about. Apparently sauners are talking about. Apparently sauners are amazing to help detox that. Um and amazing to help detox that. Um and amazing to help detox that. Um and lifespan. That's that's right. Right. lifespan. That's that's right. Right. lifespan. That's that's right. Right. There's a huge jump in the lowering of

25:00There's a huge jump in the lowering of There's a huge jump in the lowering of cardiovascular disease. Do you know much cardiovascular disease. Do you know much cardiovascular disease. Do you know much about this? Yeah. So it's you're just about this? Yeah. So it's you're just about this? Yeah. So it's you're just like working out your cardiovascular like working out your cardiovascular like working out your cardiovascular system. So you're dilating and system. So you're dilating and system. So you're dilating and contracting your blood vessels. Also in contracting your blood vessels. Also in contracting your blood vessels. Also in the you're dilating your vessels, your the you're dilating your vessels, your the you're dilating your vessels, your your heart, it's easier to pump plasma your heart, it's easier to pump plasma your heart, it's easier to pump plasma through the body. And so as a result, through the body. And so as a result, through the body. And so as a result, it's like a it's like a exercise mimetic it's like a it's like a exercise mimetic it's like a it's like a exercise mimetic they call it. So it's very similar to they call it. So it's very similar to they call it. So it's very similar to exercising. You're raising your heart exercising. You're raising your heart exercising. You're raising your heart rate. Um you're improving your heart's rate. Um you're improving your heart's rate. Um you're improving your heart's ability uh and strength. And so as a ability uh and strength. And so as a ability uh and strength. And so as a result, you reduce cardiovascular result, you reduce cardiovascular result, you reduce cardiovascular disease significantly, which is like the disease significantly, which is like the disease significantly, which is like the number one killer in North America, number one killer in North America, number one killer in North America, which is crazy. Yeah. For what? You're which is crazy. Yeah. For what? You're which is crazy. Yeah. For what? You're just sitting in a room that's warm with just sitting in a room that's warm with just sitting in a room that's warm with mates. Yeah. Exactly. Cuz you're Well, mates. Yeah. Exactly. Cuz you're Well, mates. Yeah. Exactly. Cuz you're Well, you're putting your body under stress, you're putting your body under stress, you're putting your body under stress, right? And so like similar to what right? And so like similar to what right? And so like similar to what you're doing in exercise and it's just you're doing in exercise and it's just you're doing in exercise and it's just easier to do like you know 9:00 p.m. easier to do like you know 9:00 p.m. easier to do like you know 9:00 p.m. after a long workday if you're like hey after a long workday if you're like hey after a long workday if you're like hey man let's go to a Barry's boot camps man let's go to a Barry's boot camps man let's go to a Barry's boot camps like [ __ ] but if someone's like let's go like [ __ ] but if someone's like let's go like [ __ ] but if someone's like let's go in a sauna every time like I went today in a sauna every time like I went today in a sauna every time like I went today at 7:00 a.m. and I was just like if it at 7:00 a.m. and I was just like if it at 7:00 a.m. and I was just like if it was a workout I'd be like [ __ ] I'm so was a workout I'd be like [ __ ] I'm so was a workout I'd be like [ __ ] I'm so tired but I was like oh I can't wait as tired but I was like oh I can't wait as tired but I was like oh I can't wait as soon as I get there I'm just going to soon as I get there I'm just going to soon as I get there I'm just going to lay down and relax. Like it's so lay down and relax. Like it's so lay down and relax. Like it's so relaxing. So just for your your mental

26:00relaxing. So just for your your mental relaxing. So just for your your mental state your your state of safety it's state your your state of safety it's state your your state of safety it's amazing. There's other benefits too that amazing. There's other benefits too that amazing. There's other benefits too that I'm sure as they do more studies will I'm sure as they do more studies will I'm sure as they do more studies will come out. So there's like I think it's come out. So there's like I think it's come out. So there's like I think it's like 60% reduction in Alzheimer's. Oh like 60% reduction in Alzheimer's. Oh like 60% reduction in Alzheimer's. Oh wow. Yeah. Crazy. So that's insane. wow. Yeah. Crazy. So that's insane. wow. Yeah. Crazy. So that's insane. Yeah. So they think you're creating Yeah. So they think you're creating Yeah. So they think you're creating these like heat shock proteins which these like heat shock proteins which these like heat shock proteins which help to um I'm going to butcher this help to um I'm going to butcher this help to um I'm going to butcher this brain or something something along those brain or something something along those brain or something something along those lines that like yeah big reduction lines that like yeah big reduction lines that like yeah big reduction Alzheimer's. There's increase in Alzheimer's. There's increase in Alzheimer's. There's increase in longevity genes like ones called Fox3. longevity genes like ones called Fox3. longevity genes like ones called Fox3. So how much of this is true? I don't So how much of this is true? I don't So how much of this is true? I don't know. I'm just you know relaying what know. I'm just you know relaying what know. I'm just you know relaying what like Andrew Herman and Ronda Patrick and like Andrew Herman and Ronda Patrick and like Andrew Herman and Ronda Patrick and these people say. I mean, they they do these people say. I mean, they they do these people say. I mean, they they do this for a living, so I'm sure they're this for a living, so I'm sure they're this for a living, so I'm sure they're relatively there's no doctor like, you relatively there's no doctor like, you relatively there's no doctor like, you know, every like one, there's no added know, every like one, there's no added know, every like one, there's no added added value for saying like, "Hey, coal added value for saying like, "Hey, coal added value for saying like, "Hey, coal plunges are healthy. They're not like plunges are healthy. They're not like plunges are healthy. They're not like supplements, you know, and so people supplements, you know, and so people supplements, you know, and so people like literally every single one of the like literally every single one of the like literally every single one of the best doctors in the world, the best best doctors in the world, the best best doctors in the world, the best performance doctors for athletes, like performance doctors for athletes, like performance doctors for athletes, like every single person, it's kind of like, every single person, it's kind of like, every single person, it's kind of like, you know, 20 years ago, maybe people you know, 20 years ago, maybe people you know, 20 years ago, maybe people aren't exercising as much. There's like aren't exercising as much. There's like aren't exercising as much. There's like a Gold's gym and like weightlifting is a Gold's gym and like weightlifting is a Gold's gym and like weightlifting is not as popular." Now, if you're like, not as popular." Now, if you're like, not as popular." Now, if you're like, "Hey, exercise, the jury's out." It's "Hey, exercise, the jury's out." It's "Hey, exercise, the jury's out." It's like, "No, it's not. exercise like it's like, "No, it's not. exercise like it's like, "No, it's not. exercise like it's kind of the same and I'm pretty sure

27:00kind of the same and I'm pretty sure kind of the same and I'm pretty sure this thing's been being done since the this thing's been being done since the this thing's been being done since the beginning of time. And that's right. beginning of time. And that's right. beginning of time. And that's right. Yeah. Yeah, that's right. I I was I was Yeah. Yeah, that's right. I I was I was Yeah. Yeah, that's right. I I was I was going to say on that note, uh regular going to say on that note, uh regular going to say on that note, uh regular sauna is associated with incre sauna is associated with incre sauna is associated with incre significant decrease of risk of significant decrease of risk of significant decrease of risk of Alzheimer's disease. Strong as evidence Alzheimer's disease. Strong as evidence Alzheimer's disease. Strong as evidence from a large long-term Finnish study. from a large long-term Finnish study. from a large long-term Finnish study. Two to three times a week, 20 to 22% Two to three times a week, 20 to 22% Two to three times a week, 20 to 22% lower risk of developing Alzheimer's lower risk of developing Alzheimer's lower risk of developing Alzheimer's disease. Four to seven times a week, 65 disease. Four to seven times a week, 65 disease. Four to seven times a week, 65 to to to 66% compared to the one once per week 66% compared to the one once per week 66% compared to the one once per week group. That's kind of crazy. I mean, group. That's kind of crazy. I mean, group. That's kind of crazy. I mean, it's like all like there's many more it's like all like there's many more it's like all like there's many more studies and stats and it's it's tough studies and stats and it's it's tough studies and stats and it's it's tough because not a lot of people are funding because not a lot of people are funding because not a lot of people are funding these studies. There's not any money. these studies. There's not any money. these studies. There's not any money. There's no drug to be made around them. There's no drug to be made around them. There's no drug to be made around them. So, there's some but it's just like I So, there's some but it's just like I So, there's some but it's just like I know when I go I feel amazing. I've been know when I go I feel amazing. I've been know when I go I feel amazing. I've been doing it for like nine or 10 years, doing it for like nine or 10 years, doing it for like nine or 10 years, three to four times a week minimum. If I three to four times a week minimum. If I three to four times a week minimum. If I miss one, I start to get like, oh, I miss one, I start to get like, oh, I miss one, I start to get like, oh, I crave it. And there's nothing else in my crave it. And there's nothing else in my crave it. And there's nothing else in my life I use with that frequency. And I'll life I use with that frequency. And I'll life I use with that frequency. And I'll use it like to do a meeting. I'll use it use it like to do a meeting. I'll use it use it like to do a meeting. I'll use it as a date. And so I just could see a as a date. And so I just could see a as a date. And so I just could see a world kind of reminds me of like coffee

28:00world kind of reminds me of like coffee world kind of reminds me of like coffee when there was just folders then like when there was just folders then like when there was just folders then like Starbucks comes out and it's like oh my Starbucks comes out and it's like oh my Starbucks comes out and it's like oh my god are you worried about like coffee god are you worried about like coffee god are you worried about like coffee competition and like no there's like competition and like no there's like competition and like no there's like room for like a million coffee brands room for like a million coffee brands room for like a million coffee brands and a and one on every street. I think and a and one on every street. I think and a and one on every street. I think the same will be like I think this will the same will be like I think this will the same will be like I think this will be something that a huge percent of the be something that a huge percent of the be something that a huge percent of the population like more so than exercise population like more so than exercise population like more so than exercise cuz it's actually easier and more cuz it's actually easier and more cuz it's actually easier and more social. It's like we we had on Thursday social. It's like we we had on Thursday social. It's like we we had on Thursday night Blondish DJed at other show. Yeah. night Blondish DJed at other show. Yeah. night Blondish DJed at other show. Yeah. I'm friends with um some people in their I'm friends with um some people in their I'm friends with um some people in their management team. [ __ ] insane. Like management team. [ __ ] insane. Like management team. [ __ ] insane. Like but the but the vibe of the space was but the but the vibe of the space was but the but the vibe of the space was crazy and everyone's sober and it ends crazy and everyone's sober and it ends crazy and everyone's sober and it ends at midnight and you go home and you have at midnight and you go home and you have at midnight and you go home and you have a great sleep. How did I miss this? I a great sleep. How did I miss this? I a great sleep. How did I miss this? I should have come. We have I mean so we should have come. We have I mean so we should have come. We have I mean so we partner with Daybreaker and we're doing partner with Daybreaker and we're doing partner with Daybreaker and we're doing eight of these heat waves um throughout eight of these heat waves um throughout eight of these heat waves um throughout the rest of the year. So 2 months and the rest of the year. So 2 months and the rest of the year. So 2 months and like happy Yeah, absolutely man. So you like happy Yeah, absolutely man. So you like happy Yeah, absolutely man. So you should DJ at our space but that's a should DJ at our space but that's a should DJ at our space but that's a whole another whole another whole another but I do think like things are changing but I do think like things are changing but I do think like things are changing and the way people socialize will be and the way people socialize will be and the way people socialize will be more in this context. And so you think more in this context. And so you think more in this context. And so you think of how many bars there are in New York. of how many bars there are in New York. of how many bars there are in New York. There's one on every street. So how many There's one on every street. So how many There's one on every street. So how many coffee shops there are. So I'm pretty coffee shops there are. So I'm pretty coffee shops there are. So I'm pretty like I think the science is here. The like I think the science is here. The like I think the science is here. The professionals talking about it are here,

29:00professionals talking about it are here, professionals talking about it are here, but it still takes probably take another but it still takes probably take another but it still takes probably take another 10 years to like really penetrate 10 years to like really penetrate 10 years to like really penetrate society. And I but like I'm I've never society. And I but like I'm I've never society. And I but like I'm I've never been more sure of something just because been more sure of something just because been more sure of something just because of how much I I use it. Yeah. I I mean I of how much I I use it. Yeah. I I mean I of how much I I use it. Yeah. I I mean I like to think of the idea of the older like to think of the idea of the older like to think of the idea of the older the problem, the older solution. So the the problem, the older solution. So the the problem, the older solution. So the older the solution and people have been older the solution and people have been older the solution and people have been doing this [ __ ] for a really long time. doing this [ __ ] for a really long time. doing this [ __ ] for a really long time. like a really really long time like you like a really really long time like you like a really really long time like you said dunking themselves in the Arctic said dunking themselves in the Arctic said dunking themselves in the Arctic and sitting in these hectic you know the and sitting in these hectic you know the and sitting in these hectic you know the Russian bathous that have been around Russian bathous that have been around Russian bathous that have been around for a long time and a Greek like before for a long time and a Greek like before for a long time and a Greek like before Christ BC like Greek soldiers would uh Christ BC like Greek soldiers would uh Christ BC like Greek soldiers would uh use this for training they go cold water use this for training they go cold water use this for training they go cold water like it's like you know Socrates would like it's like you know Socrates would like it's like you know Socrates would do this it's like the it's the beginning do this it's like the it's the beginning do this it's like the it's the beginning of time you know yeah and these things of time you know yeah and these things of time you know yeah and these things as much as you want to you know [ __ ] on as much as you want to you know [ __ ] on as much as you want to you know [ __ ] on people like to [ __ ] on like ancient people like to [ __ ] on like ancient people like to [ __ ] on like ancient history these days I think there's a lot history these days I think there's a lot history these days I think there's a lot of Are you in things that have stood the of Are you in things that have stood the of Are you in things that have stood the test of time? Regardless of what it is, test of time? Regardless of what it is, test of time? Regardless of what it is, there's there's got to be some positive there's there's got to be some positive there's there's got to be some positive merit to whatever stood the test of time merit to whatever stood the test of time merit to whatever stood the test of time for thousands of years because we would for thousands of years because we would for thousands of years because we would not share we're very mimemetic and we not share we're very mimemetic and we not share we're very mimemetic and we would not share things that aren't

30:00would not share things that aren't would not share things that aren't valuable to individuals in whatever way. valuable to individuals in whatever way. valuable to individuals in whatever way. So I think that the the studies are just So I think that the the studies are just So I think that the the studies are just catching up. Um it's a there's a little catching up. Um it's a there's a little catching up. Um it's a there's a little side note before we get back into the um side note before we get back into the um side note before we get back into the um the cold plunge sauna component, but uh the cold plunge sauna component, but uh the cold plunge sauna component, but uh similar feeling personally for similar feeling personally for similar feeling personally for meditation. So I we I think we've had a meditation. So I we I think we've had a meditation. So I we I think we've had a reason. Well, not as not as intense as reason. Well, not as not as intense as reason. Well, not as not as intense as yours, but I started meditating when I yours, but I started meditating when I yours, but I started meditating when I was 22 23. I started doing it like 10 was 22 23. I started doing it like 10 was 22 23. I started doing it like 10 minutes a day and I minutes a day and I minutes a day and I didn't think about it in any positive didn't think about it in any positive didn't think about it in any positive light because I couldn't see or feel it. light because I couldn't see or feel it. light because I couldn't see or feel it. But over time, things began to really But over time, things began to really But over time, things began to really shift in my brain and the way I shift in my brain and the way I shift in my brain and the way I interacted with the world and the things interacted with the world and the things interacted with the world and the things I felt. And then 10 years later now the I felt. And then 10 years later now the I felt. And then 10 years later now the studies are coming out, you know, but studies are coming out, you know, but studies are coming out, you know, but you kind of you kind of feel it and you you kind of you kind of feel it and you you kind of you kind of feel it and you have to just go with what feels right. have to just go with what feels right. have to just go with what feels right. And I think the way we And I think the way we And I think the way we approach studies and the double blind approach studies and the double blind approach studies and the double blind placeos, all that sort of stuff is slow

31:00placeos, all that sort of stuff is slow placeos, all that sort of stuff is slow and cumbersome and expensive and it and cumbersome and expensive and it and cumbersome and expensive and it doesn't it takes a long time to catch doesn't it takes a long time to catch doesn't it takes a long time to catch up. But it seems like a lot of this up. But it seems like a lot of this up. But it seems like a lot of this stuff does end up catching up stuff does end up catching up stuff does end up catching up eventually. So I put that in that bucket eventually. So I put that in that bucket eventually. So I put that in that bucket for sure. So, I did a bit of a Q&A for sure. So, I did a bit of a Q&A for sure. So, I did a bit of a Q&A before this and pretty much every single before this and pretty much every single before this and pretty much every single person that responded was a girl asking, person that responded was a girl asking, person that responded was a girl asking, "Are cold plunges and sauners good for "Are cold plunges and sauners good for "Are cold plunges and sauners good for women? What do I do here? What's the women? What do I do here? What's the women? What do I do here? What's the framework?" And before we jump into framework?" And before we jump into framework?" And before we jump into this, I did a podcast with this, I did a podcast with this, I did a podcast with um lady named Holly Sinclair. She um lady named Holly Sinclair. She um lady named Holly Sinclair. She focuses on focuses on focuses on um women's health, get couples getting um women's health, get couples getting um women's health, get couples getting pregnant without IVs, IVF, pregnant without IVs, IVF, pregnant without IVs, IVF, um like natural cycles, all that sort of um like natural cycles, all that sort of um like natural cycles, all that sort of stuff. And she stuff. And she stuff. And she was okay with sauners, but not a big fan was okay with sauners, but not a big fan was okay with sauners, but not a big fan of cold plunges outside of certain of cold plunges outside of certain of cold plunges outside of certain specific periods in the cycle. So, I'd specific periods in the cycle. So, I'd specific periods in the cycle. So, I'd love to hear your thoughts from what you love to hear your thoughts from what you love to hear your thoughts from what you know, what you've experienced with the know, what you've experienced with the know, what you've experienced with the people you've worked with and and try people you've worked with and and try people you've worked with and and try and put this to bed for the people that and put this to bed for the people that and put this to bed for the people that are listening. Yeah. Yeah. I mean, so are listening. Yeah. Yeah. I mean, so are listening. Yeah. Yeah. I mean, so look, firstly, I'm not a doctor. I'm not

32:00look, firstly, I'm not a doctor. I'm not look, firstly, I'm not a doctor. I'm not trying to like show quote papers. Yeah. trying to like show quote papers. Yeah. trying to like show quote papers. Yeah. I just know we have the largest coal I just know we have the largest coal I just know we have the largest coal plunge community in the world. Um, plunge community in the world. Um, plunge community in the world. Um, multiund,000 people, probably the most multiund,000 people, probably the most multiund,000 people, probably the most coal plunges in a commercial setting at coal plunges in a commercial setting at coal plunges in a commercial setting at like, you know, call it like 0 to 4°, 36 like, you know, call it like 0 to 4°, 36 like, you know, call it like 0 to 4°, 36 to 40° at that temperature. Um, tons. to 40° at that temperature. Um, tons. to 40° at that temperature. Um, tons. This post like went viral by uh this This post like went viral by uh this This post like went viral by uh this exercise Dr. Stacy Sim saying women exercise Dr. Stacy Sim saying women exercise Dr. Stacy Sim saying women shouldn't coal plunge under 50° and like shouldn't coal plunge under 50° and like shouldn't coal plunge under 50° and like people in our there's like a kind of a people in our there's like a kind of a people in our there's like a kind of a feedback from Andrew Huberman saying hey feedback from Andrew Huberman saying hey feedback from Andrew Huberman saying hey it doesn't matter if you're a woman or it doesn't matter if you're a woman or it doesn't matter if you're a woman or man it's about your specific body which man it's about your specific body which man it's about your specific body which I agreed with cuz obviously like some I agreed with cuz obviously like some I agreed with cuz obviously like some people like it colder some people don't people like it colder some people don't people like it colder some people don't and so the response from our community and so the response from our community and so the response from our community was pretty insane with a lot of people was pretty insane with a lot of people was pretty insane with a lot of people saying like hey I love I love the saying like hey I love I love the saying like hey I love I love the feeling of the dopamine nor epinephrine feeling of the dopamine nor epinephrine feeling of the dopamine nor epinephrine that feeling of being alive that comes that feeling of being alive that comes that feeling of being alive that comes at like two degrees and so we always say at like two degrees and so we always say at like two degrees and so we always say ship is just like hey this is an ego ship is just like hey this is an ego ship is just like hey this is an ego place if people are like in there for place if people are like in there for place if people are like in there for six minutes we'll tell them to get out six minutes we'll tell them to get out six minutes we'll tell them to get out Don't even look at your time. We'll Don't even look at your time. We'll Don't even look at your time. We'll guide for up to two minutes in a class guide for up to two minutes in a class guide for up to two minutes in a class but like you know if you just want to

33:00but like you know if you just want to but like you know if you just want to put your hands in totally fine. So I put your hands in totally fine. So I put your hands in totally fine. So I think the number one thing is just think the number one thing is just think the number one thing is just listen to your body like how do you listen to your body like how do you listen to your body like how do you feel? You know if during your cycle you feel? You know if during your cycle you feel? You know if during your cycle you feel like definitely our guides will say feel like definitely our guides will say feel like definitely our guides will say our female guides will say it's harder our female guides will say it's harder our female guides will say it's harder during that per period. I did some during that per period. I did some during that per period. I did some research on it using chachi deep research on it using chachi deep research on it using chachi deep research just to kind of see what came research just to kind of see what came research just to kind of see what came up and there wasn't any studies saying up and there wasn't any studies saying up and there wasn't any studies saying it was negative. There's some studies it was negative. There's some studies it was negative. There's some studies saying that some women experienced saying that some women experienced saying that some women experienced cramping during the time, but there cramping during the time, but there cramping during the time, but there wasn't anything that said it was like wasn't anything that said it was like wasn't anything that said it was like negative. And then this other thing was negative. And then this other thing was negative. And then this other thing was saying like, oh, women it increases saying like, oh, women it increases saying like, oh, women it increases their stress hormones too much. And then their stress hormones too much. And then their stress hormones too much. And then when you looked into the studies, that when you looked into the studies, that when you looked into the studies, that wasn't true either. And so there's this wasn't true either. And so there's this wasn't true either. And so there's this woman uh Dr. Dr. Susanna Soberg who's woman uh Dr. Dr. Susanna Soberg who's woman uh Dr. Dr. Susanna Soberg who's like the leading um kind of cold plunge. like the leading um kind of cold plunge. like the leading um kind of cold plunge. She has a program called the thermalist She has a program called the thermalist She has a program called the thermalist and she kind of refuted that saying and she kind of refuted that saying and she kind of refuted that saying that's not true. The actual stress that's not true. The actual stress that's not true. The actual stress hormones that you're like triggering are hormones that you're like triggering are hormones that you're like triggering are healthy for you. even during certain healthy for you. even during certain healthy for you. even during certain points of the cycle. Okay. So, there's points of the cycle. Okay. So, there's points of the cycle. Okay. So, there's not a lot of evidence that suggests not a lot of evidence that suggests not a lot of evidence that suggests there's any danger. Um, however, women there's any danger. Um, however, women there's any danger. Um, however, women in other ship often say it's harder to in other ship often say it's harder to in other ship often say it's harder to do the colder plunges during that time. do the colder plunges during that time. do the colder plunges during that time. So, they might avoid or use some of the

34:00So, they might avoid or use some of the So, they might avoid or use some of the warmer plunges. We have different warmer plunges. We have different warmer plunges. We have different temperatures. So, you know, in New York temperatures. So, you know, in New York temperatures. So, you know, in New York we're going from 38 to kind of 48°. And we're going from 38 to kind of 48°. And we're going from 38 to kind of 48°. And so, on those days, it's maybe you put so, on those days, it's maybe you put so, on those days, it's maybe you put your feet in. Yeah. So, there's there's your feet in. Yeah. So, there's there's your feet in. Yeah. So, there's there's literally like no science that a cold literally like no science that a cold literally like no science that a cold plunge that I've seen. So, if you're plunge that I've seen. So, if you're plunge that I've seen. So, if you're listening and you have some papers, like listening and you have some papers, like listening and you have some papers, like send them over. But I haven't seen a send them over. But I haven't seen a send them over. But I haven't seen a single paper saying like a coal plunge single paper saying like a coal plunge single paper saying like a coal plunge is bad for you. I haven't seen a paper is bad for you. I haven't seen a paper is bad for you. I haven't seen a paper saying that at a cold plunge at, you saying that at a cold plunge at, you saying that at a cold plunge at, you know, 4° is negative. I've seen people know, 4° is negative. I've seen people know, 4° is negative. I've seen people say like, oh, you only need 50 to get say like, oh, you only need 50 to get say like, oh, you only need 50 to get the benefits. Great. Okay. So, those are the benefits. Great. Okay. So, those are the benefits. Great. Okay. So, those are some of the benefits, but it doesn't some of the benefits, but it doesn't some of the benefits, but it doesn't mean it's bad for you to go colder. Um, mean it's bad for you to go colder. Um, mean it's bad for you to go colder. Um, that's kind of where I'm at on it is that's kind of where I'm at on it is that's kind of where I'm at on it is just like, look, haven't seen any just like, look, haven't seen any just like, look, haven't seen any evidence that's definitive. Yeah, evidence that's definitive. Yeah, evidence that's definitive. Yeah, there's definitely definitive evidence there's definitely definitive evidence there's definitely definitive evidence is good for you. In my personal is good for you. In my personal is good for you. In my personal experience, the colder it is, the experience, the colder it is, the experience, the colder it is, the stronger the um norepinephrine effect. stronger the um norepinephrine effect. stronger the um norepinephrine effect. So the stronger that feeling of being So the stronger that feeling of being So the stronger that feeling of being alive, I don't want that every time. I alive, I don't want that every time. I alive, I don't want that every time. I personally go in the warm tub a lot at personally go in the warm tub a lot at personally go in the warm tub a lot at other ship and then just like listen to other ship and then just like listen to other ship and then just like listen to your body and so literally like go in your body and so literally like go in your body and so literally like go in and close your eyes and like when you and close your eyes and like when you and close your eyes and like when you feel good get out and I think if you feel good get out and I think if you feel good get out and I think if you follow that good to go anytime. Yeah. follow that good to go anytime. Yeah. follow that good to go anytime. Yeah. Yeah. Um what about eating and Yeah. Um what about eating and

35:00Yeah. Um what about eating and exercising and when best to say eat and exercising and when best to say eat and exercising and when best to say eat and not go in the cold plunge because of not go in the cold plunge because of not go in the cold plunge because of Yeah. Um digestive issues and exercising Yeah. Um digestive issues and exercising Yeah. Um digestive issues and exercising and then stopping inflammation and not and then stopping inflammation and not and then stopping inflammation and not being able to build muscle. I know being able to build muscle. I know being able to build muscle. I know there's Yeah, that's that is definitely there's Yeah, that's that is definitely there's Yeah, that's that is definitely real is I wouldn't um for a weight real is I wouldn't um for a weight real is I wouldn't um for a weight training day where you're trying to training day where you're trying to training day where you're trying to promote muscle growth. So, you know, promote muscle growth. So, you know, promote muscle growth. So, you know, you're doing deadlifts or squats or you're doing deadlifts or squats or you're doing deadlifts or squats or curls or whatever, you're doing weights curls or whatever, you're doing weights curls or whatever, you're doing weights with a goal to grow your muscles. It with a goal to grow your muscles. It with a goal to grow your muscles. It will blunt the hypertrophy effect. So, will blunt the hypertrophy effect. So, will blunt the hypertrophy effect. So, if you're at your gym, you don't want to if you're at your gym, you don't want to if you're at your gym, you don't want to cold plunge after a weight training day. cold plunge after a weight training day. cold plunge after a weight training day. However, if you're running or cycling or However, if you're running or cycling or However, if you're running or cycling or doing something that's more doing something that's more doing something that's more cardiovascular or even zone 2, perfect cardiovascular or even zone 2, perfect cardiovascular or even zone 2, perfect for recovery. So, just like if you're for recovery. So, just like if you're for recovery. So, just like if you're trying to build muscle exactly, you trying to build muscle exactly, you trying to build muscle exactly, you don't want to go I'd say like 4 to 6 don't want to go I'd say like 4 to 6 don't want to go I'd say like 4 to 6 hours. Um, so morning cold plunge sauna hours. Um, so morning cold plunge sauna hours. Um, so morning cold plunge sauna and then work out afterwards like during and then work out afterwards like during and then work out afterwards like during the rest of the day or Yeah, absolutely. the rest of the day or Yeah, absolutely. the rest of the day or Yeah, absolutely. And so I also learned this technique And so I also learned this technique And so I also learned this technique from Devon Lec um at his space, Sweet from Devon Lec um at his space, Sweet from Devon Lec um at his space, Sweet Honey Farms, which I love. It's so Honey Farms, which I love. It's so Honey Farms, which I love. It's so beautiful. That's crazy. Like I think beautiful. That's crazy. Like I think beautiful. That's crazy. Like I think that's my dream. like the reverse

36:00that's my dream. like the reverse that's my dream. like the reverse commute as self-driving cars come I commute as self-driving cars come I commute as self-driving cars come I think will be huge where you mostly work think will be huge where you mostly work think will be huge where you mostly work from home but then two days a week you from home but then two days a week you from home but then two days a week you work from out of the city and you like work from out of the city and you like work from out of the city and you like commute out of the city. So, there's commute out of the city. So, there's commute out of the city. So, there's this idea called like concept. Yeah, this idea called like concept. Yeah, this idea called like concept. Yeah, it's a new concept. I mean, maybe I it's a new concept. I mean, maybe I it's a new concept. I mean, maybe I coined it. I don't know. We were coined it. I don't know. We were coined it. I don't know. We were talking. It's like what Sweet Honey talking. It's like what Sweet Honey talking. It's like what Sweet Honey Farms is. And I'm like, dude, like this Farms is. And I'm like, dude, like this Farms is. And I'm like, dude, like this is like if you live in Manhattan, why is like if you live in Manhattan, why is like if you live in Manhattan, why would you go to work in a building would you go to work in a building would you go to work in a building downtown, like I would live downtown so downtown, like I would live downtown so downtown, like I would live downtown so I can um go to plays, be around people, I can um go to plays, be around people, I can um go to plays, be around people, but for work, I'd rather commute out of but for work, I'd rather commute out of but for work, I'd rather commute out of the city into nature, do my like the city into nature, do my like the city into nature, do my like exercise, cold plunge, farm to table, exercise, cold plunge, farm to table, exercise, cold plunge, farm to table, food, have my workday, and do that like food, have my workday, and do that like food, have my workday, and do that like twice a week. Cuz I think right now twice a week. Cuz I think right now twice a week. Cuz I think right now you're finding like two to three days a you're finding like two to three days a you're finding like two to three days a week in office is like optimal. And so week in office is like optimal. And so week in office is like optimal. And so if you have a job at a startup or if you have a job at a startup or if you have a job at a startup or something, of course I'd want that time something, of course I'd want that time something, of course I'd want that time to be uh in nature. So I think to be uh in nature. So I think to be uh in nature. So I think especially as transportation gets especially as transportation gets especially as transportation gets cheaper. So with electric cars and cheaper. So with electric cars and cheaper. So with electric cars and autonomous vehicles, transportation autonomous vehicles, transportation autonomous vehicles, transportation effectively go to zero. So for able go effectively go to zero. So for able go effectively go to zero. So for able go out to something half an hour outside of out to something half an hour outside of out to something half an hour outside of New York, I think like this reverse New York, I think like this reverse New York, I think like this reverse commute idea where you're you're commute idea where you're you're commute idea where you're you're commuting into nature and out of the

37:00commuting into nature and out of the commuting into nature and out of the city will become uh pretty big. So city will become uh pretty big. So city will become uh pretty big. So I've never heard of it before. Yeah. So I've never heard of it before. Yeah. So I've never heard of it before. Yeah. So he so I was there working out with him he so I was there working out with him he so I was there working out with him and they're all like super fit. I'm like and they're all like super fit. I'm like and they're all like super fit. I'm like 41, you know. So the first thing first 41, you know. So the first thing first 41, you know. So the first thing first first thing like they start in the sauna first thing like they start in the sauna first thing like they start in the sauna high energy high energy. So they start high energy high energy. So they start high energy high energy. So they start in the sauna and they're like okay we're in the sauna and they're like okay we're in the sauna and they're like okay we're going to do 20 push-ups on the minute going to do 20 push-ups on the minute going to do 20 push-ups on the minute like every minute and I was like how like every minute and I was like how like every minute and I was like how many many many minutes you were just crushing like my minutes you were just crushing like my minutes you were just crushing like my buddy's there who just ran like 125 buddy's there who just ran like 125 buddy's there who just ran like 125 miles or kilometers or something and I miles or kilometers or something and I miles or kilometers or something and I was just like holy [ __ ] So, I'm doing was just like holy [ __ ] So, I'm doing was just like holy [ __ ] So, I'm doing push-ups, but like he will use a sauna push-ups, but like he will use a sauna push-ups, but like he will use a sauna to get warm pre-workout, which is to get warm pre-workout, which is to get warm pre-workout, which is awesome. And then I like to pop a plunge awesome. And then I like to pop a plunge awesome. And then I like to pop a plunge just right before I start working out. just right before I start working out. just right before I start working out. Two-minute plunge and then go right into Two-minute plunge and then go right into Two-minute plunge and then go right into the workout. And I found I can work out the workout. And I found I can work out the workout. And I found I can work out like 30 to 40% harder. Interesting. So, like 30 to 40% harder. Interesting. So, like 30 to 40% harder. Interesting. So, 20 minutes sauna, two-minute call, even 20 minutes sauna, two-minute call, even 20 minutes sauna, two-minute call, even like even like 10 minutes, just get the like even like 10 minutes, just get the like even like 10 minutes, just get the muscles warm, 2-minute plunge, then a muscles warm, 2-minute plunge, then a muscles warm, 2-minute plunge, then a workout, then a sauna after to end. And workout, then a sauna after to end. And workout, then a sauna after to end. And so, the sauna has been shown to like so, the sauna has been shown to like so, the sauna has been shown to like boost growth hormone pretty boost growth hormone pretty boost growth hormone pretty significantly. Um, great for recovery. significantly. Um, great for recovery. significantly. Um, great for recovery. So, I really love to end with like a So, I really love to end with like a So, I really love to end with like a super long sauna, maybe like a little

38:00super long sauna, maybe like a little super long sauna, maybe like a little bit of stretching, let the nervous bit of stretching, let the nervous bit of stretching, let the nervous system calm down. So, it's like sauna, a system calm down. So, it's like sauna, a system calm down. So, it's like sauna, a little bit, ice plunge, workout, sauna, little bit, ice plunge, workout, sauna, little bit, ice plunge, workout, sauna, and I think that's like a really nice and I think that's like a really nice and I think that's like a really nice combo. What's the longest you can spend combo. What's the longest you can spend combo. What's the longest you can spend in a cold plunge before it becomes a in a cold plunge before it becomes a in a cold plunge before it becomes a problem? Yeah. So, I've heard like kind problem? Yeah. So, I've heard like kind problem? Yeah. So, I've heard like kind of I mean, I forget where this number of I mean, I forget where this number of I mean, I forget where this number came from. It might have been from this came from. It might have been from this came from. It might have been from this group in Rosco Forge, but it was sort of group in Rosco Forge, but it was sort of group in Rosco Forge, but it was sort of the number floating around was that the number floating around was that the number floating around was that about 17 minutes to get hypothermia. And about 17 minutes to get hypothermia. And about 17 minutes to get hypothermia. And that's if you're freaking out. So like that's if you're freaking out. So like that's if you're freaking out. So like you're in the water and you're kind of you're in the water and you're kind of you're in the water and you're kind of like moving around. You're not holding like moving around. You're not holding like moving around. You're not holding your breath. You're not relaxing. And so your breath. You're not relaxing. And so your breath. You're not relaxing. And so about 17 minutes like serious about 17 minutes like serious about 17 minutes like serious hypothermia sets in. If you're in a cold hypothermia sets in. If you're in a cold hypothermia sets in. If you're in a cold plunge, I've done 10 minutes before now. plunge, I've done 10 minutes before now. plunge, I've done 10 minutes before now. Like when I first started it was like, Like when I first started it was like, Like when I first started it was like, "Oh, cool. How can I push myself?" And "Oh, cool. How can I push myself?" And "Oh, cool. How can I push myself?" And now I don't even use the timer. Like now I don't even use the timer. Like now I don't even use the timer. Like I'll just go in. I don't think there's I'll just go in. I don't think there's I'll just go in. I don't think there's any additional benefit, especially at any additional benefit, especially at any additional benefit, especially at the temperatures we're talking. 1 the temperatures we're talking. 1 the temperatures we're talking. 1 minute, 2 minute, 3 minute, doesn't minute, 2 minute, 3 minute, doesn't minute, 2 minute, 3 minute, doesn't matter. I think just go in and look at matter. I think just go in and look at matter. I think just go in and look at as a mental practice like what feels as a mental practice like what feels as a mental practice like what feels good. But around like at those temps, good. But around like at those temps, good. But around like at those temps, like anything over 4 minutes, your uh like anything over 4 minutes, your uh like anything over 4 minutes, your uh hands and feet will likely start to hands and feet will likely start to

39:00hands and feet will likely start to burn. And so you will feel it way before burn. And so you will feel it way before burn. And so you will feel it way before it's dangerous. Like by 6 7 minutes, it's dangerous. Like by 6 7 minutes, it's dangerous. Like by 6 7 minutes, it's it's quite painful. And it's not it's it's quite painful. And it's not it's it's quite painful. And it's not actually dangerous until like that 17 actually dangerous until like that 17 actually dangerous until like that 17 minute mark. So I've, you know, there minute mark. So I've, you know, there minute mark. So I've, you know, there there's there has been some danger of there's there has been some danger of there's there has been some danger of people like doing breath work, holding people like doing breath work, holding people like doing breath work, holding their breath under cold water and like their breath under cold water and like their breath under cold water and like passing out and dying. There's been a passing out and dying. There's been a passing out and dying. There's been a couple of those. So now there there has couple of those. So now there there has couple of those. So now there there has to be signage that says like don't hold to be signage that says like don't hold to be signage that says like don't hold your breath under water and like our your breath under water and like our your breath under water and like our tubs are only 28 in for that particular tubs are only 28 in for that particular tubs are only 28 in for that particular reason. Yeah. Um reason. Yeah. Um reason. Yeah. Um but yeah, I don't think like it's but yeah, I don't think like it's but yeah, I don't think like it's dangerous really like legitimately dangerous really like legitimately dangerous really like legitimately dangerous at any time in an indoor dangerous at any time in an indoor dangerous at any time in an indoor environment and your body will feel it environment and your body will feel it environment and your body will feel it before and it'll tell you like hey it's before and it'll tell you like hey it's before and it'll tell you like hey it's time to get out and like the point isn't time to get out and like the point isn't time to get out and like the point isn't to be a hero and push through max. It's to be a hero and push through max. It's to be a hero and push through max. It's not needed. Yeah. I um well going back not needed. Yeah. I um well going back not needed. Yeah. I um well going back to when we started doing it, it was me to when we started doing it, it was me to when we started doing it, it was me and some friends and then we just really and some friends and then we just really and some friends and then we just really started we really started to push it. So started we really started to push it. So started we really started to push it. So we' we'd sit there and we'd do like we' we'd sit there and we'd do like we' we'd sit there and we'd do like intense swim hoff on the beach and then intense swim hoff on the beach and then intense swim hoff on the beach and then we'd all get in the in the cold plunge we'd all get in the in the cold plunge we'd all get in the in the cold plunge and um the longest I ever went was 22 and um the longest I ever went was 22 and um the longest I ever went was 22 minutes and that was it was [ __ ]

40:00minutes and that was it was [ __ ] minutes and that was it was [ __ ] Yeah, it was hard to get hard to warm Yeah, it was hard to get hard to warm Yeah, it was hard to get hard to warm up. Hours and hours and I'm like you up. Hours and hours and I'm like you up. Hours and hours and I'm like you know what? I don't ever have to do that know what? I don't ever have to do that know what? I don't ever have to do that again. I I've done it. Uh yeah. So now I again. I I've done it. Uh yeah. So now I again. I I've done it. Uh yeah. So now I now I don't even go in for longer than 2 now I don't even go in for longer than 2 now I don't even go in for longer than 2 3 minutes. I don't feel the need like I 3 minutes. I don't feel the need like I 3 minutes. I don't feel the need like I I hit my ego level and I was like, I hit my ego level and I was like, I hit my ego level and I was like, "Yeah, I'm good." Like I know where I "Yeah, I'm good." Like I know where I "Yeah, I'm good." Like I know where I can get to. Um it's a funny story, but can get to. Um it's a funny story, but can get to. Um it's a funny story, but 22 minutes is a lot. It was a long time. 22 minutes is a lot. It was a long time. 22 minutes is a lot. It was a long time. It was a It was It was Look, it was a It was a It was It was Look, it was a It was a It was It was Look, it was a beautiful day. We were on the beach. beautiful day. We were on the beach. beautiful day. We were on the beach. There was music playing like I'm just There was music playing like I'm just There was music playing like I'm just staring at the horizon and I'm just staring at the horizon and I'm just staring at the horizon and I'm just sitting sitting sitting and I'm like going to see how long I can and I'm like going to see how long I can and I'm like going to see how long I can sit for. And then eventually I was like, sit for. And then eventually I was like, sit for. And then eventually I was like, "Okay, it's really starting to hurt. "Okay, it's really starting to hurt. "Okay, it's really starting to hurt. Things are starting to really become Things are starting to really become Things are starting to really become your hands and stuff." Everything like your hands and stuff." Everything like your hands and stuff." Everything like it go. Well, that's the other thing. I I it go. Well, that's the other thing. I I it go. Well, that's the other thing. I I think I listened to a human podcast think I listened to a human podcast think I listened to a human podcast about this and he was talking about the about this and he was talking about the about this and he was talking about the dopamine benefits and he mentioned dopamine benefits and he mentioned dopamine benefits and he mentioned something along the lines of the waves something along the lines of the waves something along the lines of the waves of stress. So, you know, you keep going of stress. So, you know, you keep going of stress. So, you know, you keep going through the waves of stress. So, uh, I I

41:00through the waves of stress. So, uh, I I through the waves of stress. So, uh, I I found the most ideal way to approach it found the most ideal way to approach it found the most ideal way to approach it lately after just to get it done is sit lately after just to get it done is sit lately after just to get it done is sit in it for as long as possible until, in it for as long as possible until, in it for as long as possible until, well, never leave until that first wave well, never leave until that first wave well, never leave until that first wave ends. Might be a minute, might be 2 ends. Might be a minute, might be 2 ends. Might be a minute, might be 2 minutes, might be two and a half, and minutes, might be two and a half, and minutes, might be two and a half, and then at least you're kind of like, all then at least you're kind of like, all then at least you're kind of like, all right, right, right, I've I'm good. Just quickly though, I I've I'm good. Just quickly though, I I've I'm good. Just quickly though, I love doing this podcast. If it's love doing this podcast. If it's love doing this podcast. If it's positively impacted you in some way and positively impacted you in some way and positively impacted you in some way and you would like to support us, please you would like to support us, please you would like to support us, please subscribe. By subscribing, it allows us subscribe. By subscribing, it allows us subscribe. By subscribing, it allows us to build a much bigger base of to build a much bigger base of to build a much bigger base of listeners, which results in better listeners, which results in better listeners, which results in better guests, better production, and a better guests, better production, and a better guests, better production, and a better show overall. Alternatively, please take show overall. Alternatively, please take show overall. Alternatively, please take a look at the affiliate links of the a look at the affiliate links of the a look at the affiliate links of the products that I use and love in the products that I use and love in the products that I use and love in the comments below and consider purchasing comments below and consider purchasing comments below and consider purchasing using those links. They'll give you a using those links. They'll give you a using those links. They'll give you a discount and they'll also provide the discount and they'll also provide the discount and they'll also provide the podcast a small kickback. These are two podcast a small kickback. These are two podcast a small kickback. These are two very easy ways for you to support us as very easy ways for you to support us as very easy ways for you to support us as we continue to grow the podcast that we we continue to grow the podcast that we we continue to grow the podcast that we absolutely love doing. Thank you for

42:00absolutely love doing. Thank you for absolutely love doing. Thank you for your support. And now back to the your support. And now back to the your support. And now back to the episode. Before we wrap up, there's a episode. Before we wrap up, there's a episode. Before we wrap up, there's a couple of things I'd love to talk to you couple of things I'd love to talk to you couple of things I'd love to talk to you about. You you mentioned third places about. You you mentioned third places about. You you mentioned third places and I've heard this pop up a few more and I've heard this pop up a few more and I've heard this pop up a few more times. So let's talk about third places times. So let's talk about third places times. So let's talk about third places and what this means to you and and and and what this means to you and and and and what this means to you and and and and maybe even and maybe even and maybe even explore some of the lack of community explore some of the lack of community explore some of the lack of community issues that are around the modern world issues that are around the modern world issues that are around the modern world and how third places might help. Yeah. and how third places might help. Yeah. and how third places might help. Yeah. So I think there's a third place which So I think there's a third place which So I think there's a third place which we'll talk about like why but I also we'll talk about like why but I also we'll talk about like why but I also think there's like a fourth place which think there's like a fourth place which think there's like a fourth place which nobody talking about and kind of like a nobody talking about and kind of like a nobody talking about and kind of like a fourth place almost was something that fourth place almost was something that fourth place almost was something that like church fulfilled. Yeah. Yeah. And like church fulfilled. Yeah. Yeah. And like church fulfilled. Yeah. Yeah. And so if you think of like connection now, so if you think of like connection now, so if you think of like connection now, so let's talk about why like third so let's talk about why like third so let's talk about why like third places are But what is a third place places are But what is a third place places are But what is a third place there? So it's a place that's not your there? So it's a place that's not your there? So it's a place that's not your work and not your home. And so it's a work and not your home. And so it's a work and not your home. And so it's a space that you connect with other humans space that you connect with other humans space that you connect with other humans that is like your third spot. So that is like your third spot. So that is like your third spot. So everybody has a home. Everybody has or everybody has a home. Everybody has or everybody has a home. Everybody has or traditionally had a home, had work, and traditionally had a home, had work, and traditionally had a home, had work, and then they'd have a third place. A lot of then they'd have a third place. A lot of then they'd have a third place. A lot of times like Starbucks was built on this times like Starbucks was built on this times like Starbucks was built on this model that you'd have this neighborhood model that you'd have this neighborhood model that you'd have this neighborhood coffee shop that you would go to and it coffee shop that you would go to and it coffee shop that you would go to and it was the third place that you spent the was the third place that you spent the was the third place that you spent the most time out outside of work and home.

43:00most time out outside of work and home. most time out outside of work and home. And it's not like a gym that you go to And it's not like a gym that you go to And it's not like a gym that you go to by yourself. It's a place where you go by yourself. It's a place where you go by yourself. It's a place where you go where there's other human beings that where there's other human beings that where there's other human beings that you know and connect with frequently. you know and connect with frequently. you know and connect with frequently. So, it's really like a place to gather So, it's really like a place to gather So, it's really like a place to gather with the like-minded community. And with the like-minded community. And with the like-minded community. And there's been like an assault on third there's been like an assault on third there's been like an assault on third places. So, you call like now like, you places. So, you call like now like, you places. So, you call like now like, you know, you might not even have a second know, you might not even have a second know, you might not even have a second place. Like, you may work from home, you place. Like, you may work from home, you place. Like, you may work from home, you may Uber eat and eat from home. And it's may Uber eat and eat from home. And it's may Uber eat and eat from home. And it's it's just like a world of first places. it's just like a world of first places. it's just like a world of first places. It's just like your [ __ ] home, you It's just like your [ __ ] home, you It's just like your [ __ ] home, you know? And so, way less people doing know? And so, way less people doing know? And so, way less people doing religious activities um in CO like religious activities um in CO like religious activities um in CO like things dropped off a cliff. number of things dropped off a cliff. number of things dropped off a cliff. number of like average close what do you the like average close what do you the like average close what do you the number of average close friends a US number of average close friends a US number of average close friends a US person has like like you like two point8 person has like like you like two point8 person has like like you like two point8 which means that like most people don't which means that like most people don't which means that like most people don't even have close friend you know and so even have close friend you know and so even have close friend you know and so then there's the rise of like social then there's the rise of like social then there's the rise of like social media which has benefits but also like media which has benefits but also like media which has benefits but also like really the way it's affecting your really the way it's affecting your really the way it's affecting your dopamine I think I don't think we're dopamine I think I don't think we're dopamine I think I don't think we're supposed to live like that so you take supposed to live like that so you take supposed to live like that so you take like a society 50 years ago where you'd like a society 50 years ago where you'd like a society 50 years ago where you'd be seeing people at work you'd be going be seeing people at work you'd be going be seeing people at work you'd be going out and eating like in the neighborhood out and eating like in the neighborhood out and eating like in the neighborhood often in around like significantly more

44:00often in around like significantly more often in around like significantly more people. You're having like close real people. You're having like close real people. You're having like close real connection and and that's changed and so connection and and that's changed and so connection and and that's changed and so the third spaces have become um well the third spaces have become um well the third spaces have become um well first and second spaces the second space first and second spaces the second space first and second spaces the second space has been destroyed. The third space like has been destroyed. The third space like has been destroyed. The third space like doesn't exist. So where are places that doesn't exist. So where are places that doesn't exist. So where are places that we can hang out and connect and like how we can hang out and connect and like how we can hang out and connect and like how do we create more of them? Uh and then do we create more of them? Uh and then do we create more of them? Uh and then beyond connection, I think there's like beyond connection, I think there's like beyond connection, I think there's like this idea of a force space which is an this idea of a force space which is an this idea of a force space which is an idea of a place to process emotions in a idea of a place to process emotions in a idea of a place to process emotions in a group uh where you're seen by others and group uh where you're seen by others and group uh where you're seen by others and you have a place to be vulnerable and you have a place to be vulnerable and you have a place to be vulnerable and share and like be witnessed. And so like share and like be witnessed. And so like share and like be witnessed. And so like that kind of happens in therapy. Most that kind of happens in therapy. Most that kind of happens in therapy. Most people don't have access to therapy. It people don't have access to therapy. It people don't have access to therapy. It happens in traditional cultures like the happens in traditional cultures like the happens in traditional cultures like the sweat lodge was like exactly this kind sweat lodge was like exactly this kind sweat lodge was like exactly this kind of place. It would happen in church. Um of place. It would happen in church. Um of place. It would happen in church. Um so you know it might be a place where so you know it might be a place where so you know it might be a place where you can go and like say hey I need help you can go and like say hey I need help you can go and like say hey I need help with this. Like I go to this church in I with this. Like I go to this church in I with this. Like I go to this church in I don't like super religious but I I love don't like super religious but I I love don't like super religious but I I love this church in Toronto called C3 and this church in Toronto called C3 and this church in Toronto called C3 and they have people that will pray for you they have people that will pray for you they have people that will pray for you and I like I don't even necessarily and I like I don't even necessarily and I like I don't even necessarily really believe in like God or Jesus or really believe in like God or Jesus or really believe in like God or Jesus or any denomination but if I go and I just any denomination but if I go and I just any denomination but if I go and I just am there and I'm it's like hey what is

45:00am there and I'm it's like hey what is am there and I'm it's like hey what is something that you're struggling with something that you're struggling with something that you're struggling with that you want someone to pray for and that you want someone to pray for and that you want someone to pray for and like pray can mean whatever you want but like pray can mean whatever you want but like pray can mean whatever you want but like you go up and I tell you hey man like you go up and I tell you hey man like you go up and I tell you hey man I'm really struggling with like work I'm really struggling with like work I'm really struggling with like work stress and you're like I'm gonna send stress and you're like I'm gonna send stress and you're like I'm gonna send you some good thoughts like that's you some good thoughts like that's you some good thoughts like that's [ __ ] amazing. So where's the fourth [ __ ] amazing. So where's the fourth [ __ ] amazing. So where's the fourth place where that can happen that's not place where that can happen that's not place where that can happen that's not like like like religiously dogmatic and it's just kind religiously dogmatic and it's just kind religiously dogmatic and it's just kind of like a place where like you can say of like a place where like you can say of like a place where like you can say something people can see you and that something people can see you and that something people can see you and that something is something vulnerable and something is something vulnerable and something is something vulnerable and emotional and you can like kind of get emotional and you can like kind of get emotional and you can like kind of get it off your chest and be witnessed in a it off your chest and be witnessed in a it off your chest and be witnessed in a group which is like group therapy is is group which is like group therapy is is group which is like group therapy is is group therapy is often more successful group therapy is often more successful group therapy is often more successful than individual therapy but it's hard to than individual therapy but it's hard to than individual therapy but it's hard to like where do you do group therapy that like where do you do group therapy that like where do you do group therapy that feels inspiring. So that was like a lot feels inspiring. So that was like a lot feels inspiring. So that was like a lot of the inspiration behind other was like of the inspiration behind other was like of the inspiration behind other was like creating a space to process emotions in creating a space to process emotions in creating a space to process emotions in a group and so we're calling that a a group and so we're calling that a a group and so we're calling that a force space. So, it's not just a place force space. So, it's not just a place force space. So, it's not just a place to connect and gather, it's a place to to connect and gather, it's a place to to connect and gather, it's a place to like be seen and share. So, I think like be seen and share. So, I think like be seen and share. So, I think that's like the real magic and something that's like the real magic and something that's like the real magic and something that like most people aren't on to yet, that like most people aren't on to yet, that like most people aren't on to yet, but will be. Yeah, it's an interesting but will be. Yeah, it's an interesting but will be. Yeah, it's an interesting idea. I I did notice that with some of idea. I I did notice that with some of idea. I I did notice that with some of the classes when I went, there was some the classes when I went, there was some the classes when I went, there was some opportunities to open up and share. And opportunities to open up and share. And opportunities to open up and share. And I I I think it's challenging to do that in think it's challenging to do that in think it's challenging to do that in normal environments, but the fact that

46:00normal environments, but the fact that normal environments, but the fact that you've just dunked yourself into a cold you've just dunked yourself into a cold you've just dunked yourself into a cold thing of water and you put yourself thing of water and you put yourself thing of water and you put yourself through some stressful situations, the through some stressful situations, the through some stressful situations, the combination of shared combination of shared combination of shared challenge even if you not don't know the challenge even if you not don't know the challenge even if you not don't know the person makes you feel connected, which person makes you feel connected, which person makes you feel connected, which makes you feel like you can open up a makes you feel like you can open up a makes you feel like you can open up a bit more. So I do see that. That's bit more. So I do see that. That's bit more. So I do see that. That's awesome. It's again creates the platform awesome. It's again creates the platform awesome. It's again creates the platform to like do that. Like if you just said, to like do that. Like if you just said, to like do that. Like if you just said, "Hey, let's all go sit in a room and "Hey, let's all go sit in a room and "Hey, let's all go sit in a room and share like our tough time today." Like share like our tough time today." Like share like our tough time today." Like that's like literally zero NPS and like that's like literally zero NPS and like that's like literally zero NPS and like nobody will do that. But the thing is I nobody will do that. But the thing is I nobody will do that. But the thing is I I do men's work and I've done a lot of I do men's work and I've done a lot of I do men's work and I've done a lot of these groups. Yeah. And there's there's these groups. Yeah. And there's there's these groups. Yeah. And there's there's a magic moment just like whole plunging a magic moment just like whole plunging a magic moment just like whole plunging of sharing something and being seen by of sharing something and being seen by of sharing something and being seen by others and having people hold space for others and having people hold space for others and having people hold space for you. Like that moment itself does you. Like that moment itself does you. Like that moment itself does something in your body and mind that something in your body and mind that something in your body and mind that feels amazing. And so I'd always be like feels amazing. And so I'd always be like feels amazing. And so I'd always be like I don't want to share. I want to go and I don't want to share. I want to go and I don't want to share. I want to go and then I share and have someone see it. then I share and have someone see it. then I share and have someone see it. It's like wow man. Feels like you're It's like wow man. Feels like you're It's like wow man. Feels like you're going through X. It's like whoa there's going through X. It's like whoa there's going through X. It's like whoa there's something really special there. something really special there. something really special there. That secret moment is almost as That secret moment is almost as That secret moment is almost as important as the hot and cold is kind of important as the hot and cold is kind of important as the hot and cold is kind of just the platform to get to that moment. just the platform to get to that moment. just the platform to get to that moment. And I think if you're like struggling And I think if you're like struggling And I think if you're like struggling with loneliness, that feeling of even if with loneliness, that feeling of even if with loneliness, that feeling of even if you're not the one sharing, if you see

47:00you're not the one sharing, if you see you're not the one sharing, if you see someone share something, it's like I'm someone share something, it's like I'm someone share something, it's like I'm really dealing with imposter syndrome at really dealing with imposter syndrome at really dealing with imposter syndrome at work and I, you know, I feel not work and I, you know, I feel not work and I, you know, I feel not confident or I'm going through a really confident or I'm going through a really confident or I'm going through a really bad breakup. You see people being human, bad breakup. You see people being human, bad breakup. You see people being human, like there is nowhere to watch people be like there is nowhere to watch people be like there is nowhere to watch people be human beings right now live. That like human beings right now live. That like human beings right now live. That like doesn't happen. So, unless it's like doesn't happen. So, unless it's like doesn't happen. So, unless it's like married at first sight or something, but married at first sight or something, but married at first sight or something, but that's not real. Like married, you know, that's not real. Like married, you know, that's not real. Like married, you know, like it might happen, but that's not like it might happen, but that's not like it might happen, but that's not like and even then it's not like that's like and even then it's not like that's like and even then it's not like that's like, oh, like we're infatuated in love like, oh, like we're infatuated in love like, oh, like we're infatuated in love like feel like really feeling it. Yeah. like feel like really feeling it. Yeah. like feel like really feeling it. Yeah. Like it just makes me feel like a human Like it just makes me feel like a human Like it just makes me feel like a human being to hear people struggling and like being to hear people struggling and like being to hear people struggling and like telling you about that. And so I just telling you about that. And so I just telling you about that. And so I just like it life has like so many ups and like it life has like so many ups and like it life has like so many ups and downs. Being able to feel all emotions downs. Being able to feel all emotions downs. Being able to feel all emotions makes it so rich and and full. Um makes it so rich and and full. Um makes it so rich and and full. Um so I just think it's important. No, so I just think it's important. No, so I just think it's important. No, that's good. I I'm currently reading that's good. I I'm currently reading that's good. I I'm currently reading slash listening to the body keeps the slash listening to the body keeps the slash listening to the body keeps the score and it talks a lot about this score and it talks a lot about this score and it talks a lot about this being a this ability to hold space for being a this ability to hold space for being a this ability to hold space for people and just understanding and how people and just understanding and how people and just understanding and how impactful it is on the um levels of impactful it is on the um levels of impactful it is on the um levels of reaction from trauma. So it all kind of

48:00reaction from trauma. So it all kind of reaction from trauma. So it all kind of aligns with one another. Well, that's aligns with one another. Well, that's aligns with one another. Well, that's and the cold punch and sauna also create and the cold punch and sauna also create and the cold punch and sauna also create this feeling of safety and put you into this feeling of safety and put you into this feeling of safety and put you into a state of feeling good. you're able to a state of feeling good. you're able to a state of feeling good. you're able to process and feel some of these more process and feel some of these more process and feel some of these more challenging emotions. And so some of our challenging emotions. And so some of our challenging emotions. And so some of our classes have like very deep emotional classes have like very deep emotional classes have like very deep emotional themes with like challenging moments of themes with like challenging moments of themes with like challenging moments of like you know forgiveness and like you know forgiveness and like you know forgiveness and acceptance. And so we're using a lot of acceptance. And so we're using a lot of acceptance. And so we're using a lot of like getting you into your body to feel like getting you into your body to feel like getting you into your body to feel those emotions in a safe space and share those emotions in a safe space and share those emotions in a safe space and share about them. So a lot of the classes are about them. So a lot of the classes are about them. So a lot of the classes are designed with processes that come from designed with processes that come from designed with processes that come from like body keeps the score. Yeah. Great. like body keeps the score. Yeah. Great. like body keeps the score. Yeah. Great. That's a great book. I'm still learning. That's a great book. I'm still learning. That's a great book. I'm still learning. I you you spoke about the vapashna being I you you spoke about the vapashna being I you you spoke about the vapashna being a very impactful component of your life. a very impactful component of your life. a very impactful component of your life. I did it for passion in 2022 and it was I did it for passion in 2022 and it was I did it for passion in 2022 and it was also a really impactful thing and I we also a really impactful thing and I we also a really impactful thing and I we don't necessarily have time to dig into don't necessarily have time to dig into don't necessarily have time to dig into it this time maybe another time but it this time maybe another time but it this time maybe another time but um I liked what I loved about the um I liked what I loved about the um I liked what I loved about the vapashion for anyone that doesn't know vapashion for anyone that doesn't know vapashion for anyone that doesn't know what it is it's a 10day silent what it is it's a 10day silent what it is it's a 10day silent meditation retreat where you do what 12 meditation retreat where you do what 12 meditation retreat where you do what 12 hours a day you're up at 4:30 it's the hours a day you're up at 4:30 it's the hours a day you're up at 4:30 it's the whole thing but I love that it was whole thing but I love that it was whole thing but I love that it was non-dogmatic it was they said constantly

49:00non-dogmatic it was they said constantly non-dogmatic it was they said constantly no religion none of it just this is what no religion none of it just this is what no religion none of it just this is what this is and that was it it opens up the this is and that was it it opens up the this is and that was it it opens up the doors to so many other people. So I doors to so many other people. So I doors to so many other people. So I think that's really important especially think that's really important especially think that's really important especially with how polarizing the world is these with how polarizing the world is these with how polarizing the world is these days and everyone has these religions be days and everyone has these religions be days and everyone has these religions be it your political beliefs be your actual it your political beliefs be your actual it your political beliefs be your actual religion be your community religion be your community religion be your community and trying to find ways that bring and trying to find ways that bring and trying to find ways that bring people together and create shared people together and create shared people together and create shared challenges and create abilities to open challenges and create abilities to open challenges and create abilities to open up regardless of who you are is is is up regardless of who you are is is is up regardless of who you are is is is going to be very helpful for us as a going to be very helpful for us as a going to be very helpful for us as a society moving forward. Yeah, we really society moving forward. Yeah, we really society moving forward. Yeah, we really try to be very careful with our language try to be very careful with our language try to be very careful with our language and to stay away from anything too and to stay away from anything too and to stay away from anything too spiritual. So even like a term like spiritual. So even like a term like spiritual. So even like a term like chakra or energy that might not align chakra or energy that might not align chakra or energy that might not align with some people. The goal is to make with some people. The goal is to make with some people. The goal is to make this as accessible to anyone. If you this as accessible to anyone. If you this as accessible to anyone. If you want to have a spiritual experience, want to have a spiritual experience, want to have a spiritual experience, great, you have it. But like we're just great, you have it. But like we're just great, you have it. But like we're just talking about emotions which are talking about emotions which are talking about emotions which are universal and so everyone feels anger universal and so everyone feels anger universal and so everyone feels anger and gratitude and acceptance and it just and gratitude and acceptance and it just and gratitude and acceptance and it just makes it more approachable to like a makes it more approachable to like a makes it more approachable to like a much wider audience which I think is much wider audience which I think is much wider audience which I think is very important. Yeah. People shut off very important. Yeah. People shut off very important. Yeah. People shut off very quickly. The moment you hear I

50:00very quickly. The moment you hear I very quickly. The moment you hear I sometimes be like I hear a shakur coming sometimes be like I hear a shakur coming sometimes be like I hear a shakur coming from somebody. I'm like, "Oh god, here from somebody. I'm like, "Oh god, here from somebody. I'm like, "Oh god, here we [ __ ] go." But I'm like extremely we [ __ ] go." But I'm like extremely we [ __ ] go." But I'm like extremely spiritual as well. So if I'm doing that, spiritual as well. So if I'm doing that, spiritual as well. So if I'm doing that, yeah, exactly. Imagine just normal job yeah, exactly. Imagine just normal job yeah, exactly. Imagine just normal job blow from finance. But is that what does blow from finance. But is that what does blow from finance. But is that what does it even mean to be spiritual? You know, it even mean to be spiritual? You know, it even mean to be spiritual? You know, is it just like, hey, I'm really in is it just like, hey, I'm really in is it just like, hey, I'm really in touch with my emotions. I think it's I touch with my emotions. I think it's I touch with my emotions. I think it's I think it's an understanding and think it's an understanding and think it's an understanding and appreciation of the esoteric and things appreciation of the esoteric and things appreciation of the esoteric and things that don't necessarily make sense in that don't necessarily make sense in that don't necessarily make sense in front of you that have a big impact in front of you that have a big impact in front of you that have a big impact in your world. I think that's what being your world. I think that's what being your world. I think that's what being spiritual even even like using that spiritual even even like using that spiritual even even like using that language can get through to an engineer language can get through to an engineer language can get through to an engineer or a lawyer or a banker. So it's all or a lawyer or a banker. So it's all or a lawyer or a banker. So it's all like, "What kind of language are you like, "What kind of language are you like, "What kind of language are you using?" And so when we do silly things using?" And so when we do silly things using?" And so when we do silly things like they have a point. So we do like a like they have a point. So we do like a like they have a point. So we do like a lot of um tapping and the tapping is to lot of um tapping and the tapping is to lot of um tapping and the tapping is to move blood flow and lymph. And so we'll move blood flow and lymph. And so we'll move blood flow and lymph. And so we'll it's a big difference if I say to you, it's a big difference if I say to you, it's a big difference if I say to you, "Hey, we're about to do this tapping to "Hey, we're about to do this tapping to "Hey, we're about to do this tapping to move blood flow and lymph." Or if I say, move blood flow and lymph." Or if I say, move blood flow and lymph." Or if I say, "Hey, we're about to do a primal scream "Hey, we're about to do a primal scream "Hey, we're about to do a primal scream with the idea that you're ready to with the idea that you're ready to with the idea that you're ready to release emotion versus just like do some release emotion versus just like do some release emotion versus just like do some tapping and scream." And people are tapping and scream." And people are tapping and scream." And people are like, "What is this thing?" But there's like, "What is this thing?" But there's like, "What is this thing?" But there's like they want to know there's like some like they want to know there's like some like they want to know there's like some research, some science, there's like a research, some science, there's like a research, some science, there's like a why. And I think we're really trying to why. And I think we're really trying to why. And I think we're really trying to make sure that's included. So it is

51:00make sure that's included. So it is make sure that's included. So it is approachable to people who like need approachable to people who like need approachable to people who like need this stuff. Yeah. The most. But your this stuff. Yeah. The most. But your this stuff. Yeah. The most. But your point also about church in general, like point also about church in general, like point also about church in general, like you know, what do we need? I think you know, what do we need? I think you know, what do we need? I think somebody should build and like I kind of somebody should build and like I kind of somebody should build and like I kind of want to do this after. But like I was want to do this after. But like I was want to do this after. But like I was just imagining if it's not dogmatic, just imagining if it's not dogmatic, just imagining if it's not dogmatic, like you know, you have a sermon where like you know, you have a sermon where like you know, you have a sermon where someone's talking about gratitude, how someone's talking about gratitude, how someone's talking about gratitude, how to be a good person, telling stories to be a good person, telling stories to be a good person, telling stories from their life. There's like the from their life. There's like the from their life. There's like the opportunity not to pray, but to say what opportunity not to pray, but to say what opportunity not to pray, but to say what you're struggling with and have people you're struggling with and have people you're struggling with and have people send you good wishes. There's like send you good wishes. There's like send you good wishes. There's like amazing music. There's like a little amazing music. There's like a little amazing music. There's like a little latte and bone broth bar when you come latte and bone broth bar when you come latte and bone broth bar when you come in. So, it like feels cool. Like you're in. So, it like feels cool. Like you're in. So, it like feels cool. Like you're almost at kind of like a place like almost at kind of like a place like almost at kind of like a place like this. Like it's churchy, but it's just this. Like it's churchy, but it's just this. Like it's churchy, but it's just not about God, you know? It's more about not about God, you know? It's more about not about God, you know? It's more about like being a good person. And then the like being a good person. And then the like being a good person. And then the founder writes a book, baby, go and founder baby, go and founder dies and then the book gets taken. But dies and then the book gets taken. But dies and then the book gets taken. But it's like like Tony Robbins for example. it's like like Tony Robbins for example. it's like like Tony Robbins for example. Incredible experience. Incredible. So, I Incredible experience. Incredible. So, I Incredible experience. Incredible. So, I haven't done it live. I've done the haven't done it live. I've done the haven't done it live. I've done the virtual like unleashed power. I came

52:00virtual like unleashed power. I came virtual like unleashed power. I came back from Date with Destiny in December. back from Date with Destiny in December. back from Date with Destiny in December. Amazing. It was a lot. It's It's We can Amazing. It was a lot. It's It's We can Amazing. It was a lot. It's It's We can talk about it off, but it was a lot. talk about it off, but it was a lot. talk about it off, but it was a lot. Yeah. Very very very intense experiences Yeah. Very very very intense experiences Yeah. Very very very intense experiences that I've never felt before. And that that I've never felt before. And that that I've never felt before. And that dude is just uh he's an enigma. He's on dude is just uh he's an enigma. He's on dude is just uh he's an enigma. He's on a whole another level when it comes to a whole another level when it comes to a whole another level when it comes to just like energetically in person. It's just like energetically in person. It's just like energetically in person. It's But then it ends. And so why can't that But then it ends. And so why can't that But then it ends. And so why can't that happen weekly where you kind of go on happen weekly where you kind of go on happen weekly where you kind of go on like a Sunday morning and you're with a like a Sunday morning and you're with a like a Sunday morning and you're with a crew and it's like good conversation, crew and it's like good conversation, crew and it's like good conversation, you learn a little bit, you have like a you learn a little bit, you have like a you learn a little bit, you have like a great some kind of nutrient food and great some kind of nutrient food and great some kind of nutrient food and like it's a good vibe and like kind of a like it's a good vibe and like kind of a like it's a good vibe and like kind of a new age church that's just not new age church that's just not new age church that's just not religious. I feel that will be a thing religious. I feel that will be a thing religious. I feel that will be a thing and I'm pretty excited about it. We need and I'm pretty excited about it. We need and I'm pretty excited about it. We need to talk off air about this. Look, to talk off air about this. Look, to talk off air about this. Look, wrapping up, I want to jump into just a wrapping up, I want to jump into just a wrapping up, I want to jump into just a couple of general philosophical thoughts couple of general philosophical thoughts couple of general philosophical thoughts about your life and the way you view the about your life and the way you view the about your life and the way you view the world and uh then we'll we'll finish up. world and uh then we'll we'll finish up. world and uh then we'll we'll finish up. So what is the biggest thing over the So what is the biggest thing over the So what is the biggest thing over the last 2 years you've changed your mind last 2 years you've changed your mind last 2 years you've changed your mind on? So we have an experience that's on? So we have an experience that's on? So we have an experience that's meant to be fivestar hospitality and meant to be fivestar hospitality and meant to be fivestar hospitality and traditionally wellness spas gyms they're traditionally wellness spas gyms they're traditionally wellness spas gyms they're like spas are better but gyms are kind

53:00like spas are better but gyms are kind like spas are better but gyms are kind of like the lowest common denominator of like the lowest common denominator of like the lowest common denominator for hospitality whereas like I put for hospitality whereas like I put for hospitality whereas like I put restaurants at like almost the highest. restaurants at like almost the highest. restaurants at like almost the highest. So we really wanted to bring this So we really wanted to bring this So we really wanted to bring this feeling of like this is your home. This feeling of like this is your home. This feeling of like this is your home. This should feel like your home. And to should feel like your home. And to should feel like your home. And to deliver that is extremely challenging. deliver that is extremely challenging. deliver that is extremely challenging. Like we're open at 5:00 a.m. We can Like we're open at 5:00 a.m. We can Like we're open at 5:00 a.m. We can sometimes have 700, 800 people a day. sometimes have 700, 800 people a day. sometimes have 700, 800 people a day. There's not a ton of people working. Uh There's not a ton of people working. Uh There's not a ton of people working. Uh it's open till midnight. It's almost it's open till midnight. It's almost it's open till midnight. It's almost open 24 hours a day when you factor in open 24 hours a day when you factor in open 24 hours a day when you factor in cleaning. And so it's a very hard cleaning. And so it's a very hard cleaning. And so it's a very hard experience to deliver. We want you to experience to deliver. We want you to experience to deliver. We want you to have a transformational experience where have a transformational experience where have a transformational experience where you might be crying and you feel safe you might be crying and you feel safe you might be crying and you feel safe and everything is is perfect. And so and everything is is perfect. And so and everything is is perfect. And so that requires there's a level of emotion that requires there's a level of emotion that requires there's a level of emotion required for the journeyers, but for the required for the journeyers, but for the required for the journeyers, but for the staff there's a level of expectation for staff there's a level of expectation for staff there's a level of expectation for like detail and excellence. And that has like detail and excellence. And that has like detail and excellence. And that has been like hard to match. And I think been like hard to match. And I think been like hard to match. And I think when I was starting because coming more when I was starting because coming more when I was starting because coming more from a place of scarcity of like this from a place of scarcity of like this from a place of scarcity of like this experience matters so much to me which experience matters so much to me which experience matters so much to me which it does and I would kind of lose my mind it does and I would kind of lose my mind it does and I would kind of lose my mind when we'd have negative feedback um when we'd have negative feedback um when we'd have negative feedback um because I just care so much and I wanted because I just care so much and I wanted because I just care so much and I wanted yourself is tied into it. Exactly. like yourself is tied into it. Exactly. like yourself is tied into it. Exactly. like every detail, you know, like I mentioned

54:00every detail, you know, like I mentioned every detail, you know, like I mentioned before, like if the smell isn't perfect, before, like if the smell isn't perfect, before, like if the smell isn't perfect, I would just care so much. And I just I would just care so much. And I just I would just care so much. And I just felt like it was like it would in my felt like it was like it would in my felt like it was like it would in my bones, like I get all the negative bones, like I get all the negative bones, like I get all the negative feedback Autumn emailed to me. Um when feedback Autumn emailed to me. Um when feedback Autumn emailed to me. Um when it's like below a certain score, like it's like below a certain score, like it's like below a certain score, like people get uh anonymous surveys to leave people get uh anonymous surveys to leave people get uh anonymous surveys to leave score and I look at the score and like, score and I look at the score and like, score and I look at the score and like, you know, of course when you're busy on you know, of course when you're busy on you know, of course when you're busy on a weekend day in the winter, it's like a weekend day in the winter, it's like a weekend day in the winter, it's like I'll get seven on my Saturday and I'll I'll get seven on my Saturday and I'll I'll get seven on my Saturday and I'll just be like fuming. Yeah. And so I just be like fuming. Yeah. And so I just be like fuming. Yeah. And so I think I've just shifted from like um you think I've just shifted from like um you think I've just shifted from like um you know now the space is open we're making know now the space is open we're making know now the space is open we're making money we really went through some tough money we really went through some tough money we really went through some tough times last year um running out of times last year um running out of times last year um running out of funding concept. No and so I think I've funding concept. No and so I think I've funding concept. No and so I think I've just shifted the importance like it is just shifted the importance like it is just shifted the importance like it is important that the employees are like important that the employees are like important that the employees are like happy and like really bought into what happy and like really bought into what happy and like really bought into what we're doing. Yeah it sounds like a we're doing. Yeah it sounds like a we're doing. Yeah it sounds like a hiring issue. Yeah. So that meant that hiring issue. Yeah. So that meant that hiring issue. Yeah. So that meant that that thing I'm not necessarily even that thing I'm not necessarily even that thing I'm not necessarily even hiring which just like how do we act hiring which just like how do we act hiring which just like how do we act when something is out of place and is when something is out of place and is when something is out of place and is that like you know traditionally chefs that like you know traditionally chefs that like you know traditionally chefs and restaurants have been insane to hold and restaurants have been insane to hold and restaurants have been insane to hold their standards and I just maybe there's their standards and I just maybe there's their standards and I just maybe there's a better way and so I'm pretty intense. a better way and so I'm pretty intense. a better way and so I'm pretty intense. I really care about the experience that

55:00I really care about the experience that I really care about the experience that we want to deliver and so this idea of we want to deliver and so this idea of we want to deliver and so this idea of being kind has started to become more a being kind has started to become more a being kind has started to become more a part of my practice um or I'm hoping I'm part of my practice um or I'm hoping I'm part of my practice um or I'm hoping I'm aspiring. What's an example of that aspiring. What's an example of that aspiring. What's an example of that right now? right now? right now? Uh there was a person that came in on Uh there was a person that came in on Uh there was a person that came in on the weekend and was like sort of rude to the weekend and was like sort of rude to the weekend and was like sort of rude to staff and we'll always like side with staff and we'll always like side with staff and we'll always like side with our staff. Um but one of our managers our staff. Um but one of our managers our staff. Um but one of our managers sent them like a really rude message. sent them like a really rude message. sent them like a really rude message. And in those situations like you you And in those situations like you you And in those situations like you you never want to be rude to the guests if never want to be rude to the guests if never want to be rude to the guests if they're inappropriate. The best thing is they're inappropriate. The best thing is they're inappropriate. The best thing is just to not deal with them again. And so just to not deal with them again. And so just to not deal with them again. And so it's just like, "Hey, thanks for coming. it's just like, "Hey, thanks for coming. it's just like, "Hey, thanks for coming. You don't need to tell them like all the You don't need to tell them like all the You don't need to tell them like all the reasons why they're wrong." And the reasons why they're wrong." And the reasons why they're wrong." And the manager wrote them, you know, five manager wrote them, you know, five manager wrote them, you know, five reasons why they're wrong and like what reasons why they're wrong and like what reasons why they're wrong and like what they said wasn't fair. And it's like a they said wasn't fair. And it's like a they said wasn't fair. And it's like a whole argument. And I think in the past whole argument. And I think in the past whole argument. And I think in the past I would have like called her and said I would have like called her and said I would have like called her and said hey like we don't do this. This isn't hey like we don't do this. This isn't hey like we don't do this. This isn't hospitality. And this time I was just hospitality. And this time I was just hospitality. And this time I was just like you know what happened and hey I like you know what happened and hey I like you know what happened and hey I called her and just said hey like you called her and just said hey like you called her and just said hey like you know here's an example of like how we know here's an example of like how we know here's an example of like how we could have dealt with this. What do you could have dealt with this. What do you could have dealt with this. What do you think? So just getting like it used to think? So just getting like it used to think? So just getting like it used to be like hey we're going bankrupt. I be like hey we're going bankrupt. I be like hey we're going bankrupt. I don't know if this is going to work.

56:00don't know if this is going to work. don't know if this is going to work. Everyone needs to be on all the time and Everyone needs to be on all the time and Everyone needs to be on all the time and if there's a mess up like my life is if there's a mess up like my life is if there's a mess up like my life is over. That's what it felt like and now over. That's what it felt like and now over. That's what it felt like and now it's feeling more like hey we're it's feeling more like hey we're it's feeling more like hey we're established. It's working. Yeah. Let's established. It's working. Yeah. Let's established. It's working. Yeah. Let's keep people motivated and not burnt out. keep people motivated and not burnt out. keep people motivated and not burnt out. The buffer helps. Hey, the buffer really The buffer helps. Hey, the buffer really The buffer helps. Hey, the buffer really helps. Yeah, like last year we had, you helps. Yeah, like last year we had, you helps. Yeah, like last year we had, you know, zero dollars construction workers know, zero dollars construction workers know, zero dollars construction workers walking off the site. Like people like walking off the site. Like people like walking off the site. Like people like we're not going to finish the job. We we're not going to finish the job. We we're not going to finish the job. We couldn't pay them. We couldn't get open. couldn't pay them. We couldn't get open. couldn't pay them. We couldn't get open. We couldn't get our permits. It was like We couldn't get our permits. It was like We couldn't get our permits. It was like really [ __ ] tough. And so in that really [ __ ] tough. And so in that really [ __ ] tough. And so in that mode, every single thing that's going mode, every single thing that's going mode, every single thing that's going wrong feels like it's it's a company. wrong feels like it's it's a company. wrong feels like it's it's a company. Even the small things are the end of the Even the small things are the end of the Even the small things are the end of the world. Yeah. Exactly. So just just world. Yeah. Exactly. So just just world. Yeah. Exactly. So just just different. I have like a little bit more different. I have like a little bit more different. I have like a little bit more space this year. I was vaping and space this year. I was vaping and space this year. I was vaping and drinking a ton of coffee like all last drinking a ton of coffee like all last drinking a ton of coffee like all last year. like really pushing it and then I year. like really pushing it and then I year. like really pushing it and then I stopped that this year and so I've just stopped that this year and so I've just stopped that this year and so I've just been a lot more healthy. Yeah. Yeah. been a lot more healthy. Yeah. Yeah. been a lot more healthy. Yeah. Yeah. Damn. I mean I think it's one of those Damn. I mean I think it's one of those Damn. I mean I think it's one of those things where it's like we chose this things where it's like we chose this things where it's like we chose this life. life. life. Yeah. Exactly. It's a good quote about Yeah. Exactly. It's a good quote about Yeah. Exactly. It's a good quote about it. It's like hey you said you're hungry it. It's like hey you said you're hungry it. It's like hey you said you're hungry and then when the food comes like you and then when the food comes like you and then when the food comes like you know you don't want to eat like Yeah. know you don't want to eat like Yeah. know you don't want to eat like Yeah. Like you as I asked for it and like Like you as I asked for it and like Like you as I asked for it and like we're going fast for a reason. Um cuz we

57:00we're going fast for a reason. Um cuz we we're going fast for a reason. Um cuz we want to build something impactful and want to build something impactful and want to build something impactful and huge and amazing and so but sometimes huge and amazing and so but sometimes huge and amazing and so but sometimes it's it's scary. It's like as much as my it's it's scary. It's like as much as my it's it's scary. It's like as much as my nervous system can handle and then like nervous system can handle and then like nervous system can handle and then like it gets to a point where you can handle it gets to a point where you can handle it gets to a point where you can handle more and so you kind of kind of like more and so you kind of kind of like more and so you kind of kind of like okay it's too much too much build my okay it's too much too much build my okay it's too much too much build my strength a bit I can handle more and strength a bit I can handle more and strength a bit I can handle more and then and then it expands again and so then and then it expands again and so then and then it expands again and so it's kind of like one of the best it's kind of like one of the best it's kind of like one of the best consciousness practices is just building consciousness practices is just building consciousness practices is just building something hard with like friends it's a something hard with like friends it's a something hard with like friends it's a really amazing practice. Yeah. Nice. Uh really amazing practice. Yeah. Nice. Uh really amazing practice. Yeah. Nice. Uh what's the kindest thing that anyone's what's the kindest thing that anyone's what's the kindest thing that anyone's ever done for you? I think one like ever done for you? I think one like ever done for you? I think one like really cool one is that I don't know if really cool one is that I don't know if really cool one is that I don't know if it's kind because like he also was like it's kind because like he also was like it's kind because like he also was like self- serving to some degree but um our self- serving to some degree but um our self- serving to some degree but um our main investor in our first round like main investor in our first round like main investor in our first round like really pushed me to take money and he really pushed me to take money and he really pushed me to take money and he kind of came in and said like we had one kind of came in and said like we had one kind of came in and said like we had one open in Toronto was a lifestyle business open in Toronto was a lifestyle business open in Toronto was a lifestyle business and he went and was just like there's and he went and was just like there's and he went and was just like there's nothing like this in the US you are like nothing like this in the US you are like nothing like this in the US you are like well positioned to make this into well positioned to make this into well positioned to make this into something like how much you care it's something like how much you care it's something like how much you care it's it's amazing like you should go for it it's amazing like you should go for it it's amazing like you should go for it and I was just like no like we're having and I was just like no like we're having and I was just like no like we're having fun and he's like I'll give you the fun and he's like I'll give you the fun and he's like I'll give you the money to do this. He gave us a lot of

58:00money to do this. He gave us a lot of money to do this. He gave us a lot of money and like really good terms and money and like really good terms and money and like really good terms and allowed us to open in New York. And allowed us to open in New York. And allowed us to open in New York. And without him, you know, like once the without him, you know, like once the without him, you know, like once the idea is out there, it's out there and it idea is out there, it's out there and it idea is out there, it's out there and it becomes pretty obvious that like, oh becomes pretty obvious that like, oh becomes pretty obvious that like, oh wow, this is like a really good idea and wow, this is like a really good idea and wow, this is like a really good idea and people like really love it. And so doing people like really love it. And so doing people like really love it. And so doing that and taking that money, he was very that and taking that money, he was very that and taking that money, he was very preient in how fast we'd have to go. Um preient in how fast we'd have to go. Um preient in how fast we'd have to go. Um because there's like people copying the because there's like people copying the because there's like people copying the idea in different places and you know, I idea in different places and you know, I idea in different places and you know, I think executing this is very think executing this is very think executing this is very challenging. But because he gave us that challenging. But because he gave us that challenging. But because he gave us that money and we started and we just signed money and we started and we just signed money and we started and we just signed those releases that once we built so those releases that once we built so those releases that once we built so much momentum and we're like the first much momentum and we're like the first much momentum and we're like the first to launch this concept in New York kind to launch this concept in New York kind to launch this concept in New York kind of the biggest city in the world and so of the biggest city in the world and so of the biggest city in the world and so it's you know big first mover advantage. it's you know big first mover advantage. it's you know big first mover advantage. So I think him believing in us and like So I think him believing in us and like So I think him believing in us and like kind of forcing me to do that whether it kind of forcing me to do that whether it kind of forcing me to do that whether it was kind or not it really um changed the was kind or not it really um changed the was kind or not it really um changed the trajectory of my life pretty trajectory of my life pretty trajectory of my life pretty significantly. Yeah. Can you see where significantly. Yeah. Can you see where significantly. Yeah. Can you see where it goes in 10 years? Yeah. Yeah. What it goes in 10 years? Yeah. Yeah. What it goes in 10 years? Yeah. Yeah. What what out of curiosity what does it cost what out of curiosity what does it cost what out of curiosity what does it cost to put a place like that together? Cuz to put a place like that together? Cuz to put a place like that together? Cuz it's very well done. It's very high. It it's very well done. It's very high. It it's very well done. It's very high. It seems like every little touch point has seems like every little touch point has seems like every little touch point has been considered, but it's not a big been considered, but it's not a big been considered, but it's not a big space at the same time. It's Yeah. So, I

59:00space at the same time. It's Yeah. So, I space at the same time. It's Yeah. So, I mean, what do you think that would cost? mean, what do you think that would cost? mean, what do you think that would cost? What would you I would say a couple of What would you I would say a couple of What would you I would say a couple of mill. How How many is a couple of two? mill. How How many is a couple of two? mill. How How many is a couple of two? Yeah. Seven and a half. Yeah. Seven and a half. Yeah. Seven and a half. How do you make your money back on that? How do you make your money back on that? How do you make your money back on that? Yeah. And 2 million. You can't even Yeah. And 2 million. You can't even Yeah. And 2 million. You can't even build a yoga studio in New York. Like, build a yoga studio in New York. Like, build a yoga studio in New York. Like, you literally can't build anything in you literally can't build anything in you literally can't build anything in New York for $2 million. Like, it's it's New York for $2 million. Like, it's it's New York for $2 million. Like, it's it's like so expensive to to build here. Wow. like so expensive to to build here. Wow. like so expensive to to build here. Wow. How that P&L must be ridiculous. Yeah, How that P&L must be ridiculous. Yeah, How that P&L must be ridiculous. Yeah, it does. as well. I mean, it's not going it does. as well. I mean, it's not going it does. as well. I mean, it's not going to be the most um profitable unit, but to be the most um profitable unit, but to be the most um profitable unit, but it will do well and it it's a it's a it will do well and it it's a it's a it will do well and it it's a it's a good business like good business like good business like [ __ ] like that. That's though like why [ __ ] like that. That's though like why [ __ ] like that. That's though like why you don't see these on every corner. you don't see these on every corner. you don't see these on every corner. It's because they're just really It's because they're just really It's because they're just really expensive to build and like and then expensive to build and like and then expensive to build and like and then even harder to manage. Yeah. And then even harder to manage. Yeah. And then even harder to manage. Yeah. And then like that's not a huge space. So there's like that's not a huge space. So there's like that's not a huge space. So there's other bath houses that are multiples of other bath houses that are multiples of other bath houses that are multiples of that to build around the city and it's that to build around the city and it's that to build around the city and it's just just [ __ ] hard like to go and just just [ __ ] hard like to go and just just [ __ ] hard like to go and take that kind of risk. Like I know take that kind of risk. Like I know take that kind of risk. Like I know others who are trying to build what others who are trying to build what others who are trying to build what we've done and they're looking at we've done and they're looking at we've done and they're looking at numbers in our first well our first unit numbers in our first well our first unit numbers in our first well our first unit that we built was $2 million and then that we built was $2 million and then that we built was $2 million and then people think oh it's in Toronto but it people think oh it's in Toronto but it people think oh it's in Toronto but it was a very small unit. It was during co was a very small unit. It was during co was a very small unit. It was during co it was four years ago prior to inflation

1:00it was four years ago prior to inflation it was four years ago prior to inflation and so a lot of people were like they and so a lot of people were like they and so a lot of people were like they raised 2 million to build this and then raised 2 million to build this and then raised 2 million to build this and then and they're not you know or they're and they're not you know or they're and they're not you know or they're failing like right away and so it's failing like right away and so it's failing like right away and so it's because it costs way more and so it's because it costs way more and so it's because it costs way more and so it's insane. it's to like sign these leases insane. it's to like sign these leases insane. it's to like sign these leases like you know you also have to put up like you know you also have to put up like you know you also have to put up usually $700,000 $800,000 security usually $700,000 $800,000 security usually $700,000 $800,000 security deposit um get all the permitting all deposit um get all the permitting all deposit um get all the permitting all that kind of stuff so it's just that kind of stuff so it's just that kind of stuff so it's just it's a a big risk to take I think I it's a a big risk to take I think I it's a a big risk to take I think I guess I guess how long does a time guess I guess how long does a time guess I guess how long does a time period how long does that renovation period how long does that renovation period how long does that renovation last can you do that will amatize that last can you do that will amatize that last can you do that will amatize that across like 10 years before you have to across like 10 years before you have to across like 10 years before you have to like we're looking for 10 years and then like we're looking for 10 years and then like we're looking for 10 years and then two five year extensions so we're hoping two five year extensions so we're hoping two five year extensions so we're hoping when we build these that they're like 20 when we build these that they're like 20 when we build these that they're like 20 year units yeah yeah well that's fine I year units yeah yeah well that's fine I year units yeah yeah well that's fine I mean as long as you as long as you're mean as long as you as long as you're mean as long as you as long as you're around for 20 years and you advertise around for 20 years and you advertise around for 20 years and you advertise across 20 years, it kind of works out. across 20 years, it kind of works out. across 20 years, it kind of works out. Yeah. Wow. I didn't expect that. It's a Yeah. Wow. I didn't expect that. It's a Yeah. Wow. I didn't expect that. It's a big number. And I've seen some other big number. And I've seen some other big number. And I've seen some other places that are even crazier. I can only places that are even crazier. I can only places that are even crazier. I can only imagine how much. How do these places imagine how much. How do these places imagine how much. How do these places even make it make sense? I wonder that. even make it make sense? I wonder that. even make it make sense? I wonder that. So often they make money. Like they can So often they make money. Like they can So often they make money. Like they can if you can get it open, you can do if you can get it open, you can do if you can get it open, you can do volumes in New York. Like pretty insane

1:01volumes in New York. Like pretty insane volumes in New York. Like pretty insane volumes. Maybe because I'm from a small volumes. Maybe because I'm from a small volumes. Maybe because I'm from a small city, I don't actually understand city, I don't actually understand city, I don't actually understand the level of volume that you can do in the level of volume that you can do in the level of volume that you can do in there's some of these spas that are on there's some of these spas that are on there's some of these spas that are on the outskirts of cities that'll do over the outskirts of cities that'll do over the outskirts of cities that'll do over 100 million in sales for like a single a 100 million in sales for like a single a 100 million in sales for like a single a single building. Yeah, we'll have like single building. Yeah, we'll have like single building. Yeah, we'll have like 3,000 people a day. 3,000 people a day. 3,000 people a day. Wow. Yeah, it's crazy. But those again, Wow. Yeah, it's crazy. But those again, Wow. Yeah, it's crazy. But those again, those will cost like 50 million to those will cost like 50 million to those will cost like 50 million to build. And so it's like how do you get build. And so it's like how do you get build. And so it's like how do you get that money, the permitting? It can take that money, the permitting? It can take that money, the permitting? It can take 5 years to build one of those projects. 5 years to build one of those projects. 5 years to build one of those projects. Maybe maybe longer. Interesting. Yeah. Maybe maybe longer. Interesting. Yeah. Maybe maybe longer. Interesting. Yeah. Cool. Ah, the more you know. Um, I feel Cool. Ah, the more you know. Um, I feel Cool. Ah, the more you know. Um, I feel like you're going to I'm going to know like you're going to I'm going to know like you're going to I'm going to know the answer to this, but what what is the the answer to this, but what what is the the answer to this, but what what is the most beautiful thing you've created? I most beautiful thing you've created? I most beautiful thing you've created? I think the on my 40th birthday this year, think the on my 40th birthday this year, think the on my 40th birthday this year, like my 30th birthday, I did drugs the like my 30th birthday, I did drugs the like my 30th birthday, I did drugs the whole night and then I kind of woke up whole night and then I kind of woke up whole night and then I kind of woke up like to go out for a cigarette and there like to go out for a cigarette and there like to go out for a cigarette and there was a surprise party and my parents were was a surprise party and my parents were was a surprise party and my parents were there and I just felt like such a piece there and I just felt like such a piece there and I just felt like such a piece of [ __ ] I hadn't slept and um that was of [ __ ] I hadn't slept and um that was of [ __ ] I hadn't slept and um that was like a low moment. And this year for my like a low moment. And this year for my like a low moment. And this year for my 40th birthday, my wife is like, "Hey, 40th birthday, my wife is like, "Hey, 40th birthday, my wife is like, "Hey, we're just going to pick something up at we're just going to pick something up at we're just going to pick something up at other ship." When I went, it was like other ship." When I went, it was like other ship." When I went, it was like probably 250 people there, you know, my probably 250 people there, you know, my probably 250 people there, you know, my family, friends, they were all there. family, friends, they were all there. family, friends, they were all there. And then my co-founder sang me a song. And then my co-founder sang me a song. And then my co-founder sang me a song. Um, different song this time. Like he

1:02Um, different song this time. Like he Um, different song this time. Like he Yeah, he he not not like the song Yeah, he he not not like the song Yeah, he he not not like the song someone else like he wrote a song and someone else like he wrote a song and someone else like he wrote a song and sung it about me in front of like the sung it about me in front of like the sung it about me in front of like the whole group in the sauna. Do you know whole group in the sauna. Do you know whole group in the sauna. Do you know any of the words? It was like any of the words? It was like any of the words? It was like uh I can't remember, but it was just uh I can't remember, but it was just uh I can't remember, but it was just saying like one was like, "You're the saying like one was like, "You're the saying like one was like, "You're the most inspirational man I've ever met." most inspirational man I've ever met." most inspirational man I've ever met." And so it was a love song like manto And so it was a love song like manto And so it was a love song like manto man. And so I've just never seen like man. And so I've just never seen like man. And so I've just never seen like another man say these kind of things another man say these kind of things another man say these kind of things about somebody in public like that. And about somebody in public like that. And about somebody in public like that. And so it was like a ballad. Like it was so it was like a ballad. Like it was so it was like a ballad. Like it was really good. It's like you're made of really good. It's like you're made of really good. It's like you're made of stardust. Like it was it was really stardust. Like it was it was really stardust. Like it was it was really cool. And he belted out. He's a really cool. And he belted out. He's a really cool. And he belted out. He's a really good singer. Um and so that was just good singer. Um and so that was just good singer. Um and so that was just being there and then like having my being there and then like having my being there and then like having my whole family there and looking at like whole family there and looking at like whole family there and looking at like holy [ __ ] like we're in Flat Iron with holy [ __ ] like we're in Flat Iron with holy [ __ ] like we're in Flat Iron with this like epic space. We got it open. this like epic space. We got it open. this like epic space. We got it open. People are here. This is [ __ ] crazy. People are here. This is [ __ ] crazy. People are here. This is [ __ ] crazy. Like what a dream. Like I used to listen Like what a dream. Like I used to listen Like what a dream. Like I used to listen to like, you know, Jay-Z in high school. to like, you know, Jay-Z in high school. to like, you know, Jay-Z in high school. Like hear like New York and these kind Like hear like New York and these kind Like hear like New York and these kind of songs and it's like, well, this is of songs and it's like, well, this is of songs and it's like, well, this is like New York. So it just feels to put like New York. So it just feels to put like New York. So it just feels to put something on the map here feels like the something on the map here feels like the something on the map here feels like the most like craziest thing I've made. It's most like craziest thing I've made. It's most like craziest thing I've made. It's pretty cool. What book have you gifted pretty cool. What book have you gifted pretty cool. What book have you gifted people the most? So I don't like gift people the most? So I don't like gift people the most? So I don't like gift that many book. I always listen to that.

1:03that many book. I always listen to that. that many book. I always listen to that. I'm like, "Wow, how smart are all these I'm like, "Wow, how smart are all these I'm like, "Wow, how smart are all these people? They're like gifting books to people? They're like gifting books to people? They're like gifting books to everyone." I wonder how many people are everyone." I wonder how many people are everyone." I wonder how many people are actually doing that. Okay, why don't we actually doing that. Okay, why don't we actually doing that. Okay, why don't we reframe it? What book are you gifting reframe it? What book are you gifting reframe it? What book are you gifting people books? Yes. What do you gift people books? Yes. What do you gift people books? Yes. What do you gift books? Um, The Way of the Superior Man's books? Um, The Way of the Superior Man's books? Um, The Way of the Superior Man's the book that I've gifted a lot. Yeah. the book that I've gifted a lot. Yeah. the book that I've gifted a lot. Yeah. Yeah. Cool. Okay. You did it. Yeah. You Yeah. Cool. Okay. You did it. Yeah. You Yeah. Cool. Okay. You did it. Yeah. You called me out. That's a real good one. called me out. That's a real good one. called me out. That's a real good one. If I have to recommend, so I read like If I have to recommend, so I read like If I have to recommend, so I read like I'm working all day. Um, and like at I'm working all day. Um, and like at I'm working all day. Um, and like at night I just read like a lot, but I read night I just read like a lot, but I read night I just read like a lot, but I read like fiction. I love like I've read like like fiction. I love like I've read like like fiction. I love like I've read like a thousand sci-fi and fantasy books. a thousand sci-fi and fantasy books. a thousand sci-fi and fantasy books. Like just crush them and like love Like just crush them and like love Like just crush them and like love storytelling and stories even like the storytelling and stories even like the storytelling and stories even like the nerdiest book. So, so like if I had to nerdiest book. So, so like if I had to nerdiest book. So, so like if I had to if I'm like, "Hey, what is the best if I'm like, "Hey, what is the best if I'm like, "Hey, what is the best series?" It's a series like Red Rising. series?" It's a series like Red Rising. series?" It's a series like Red Rising. Have you heard of it? No. Space opera. Have you heard of it? No. Space opera. Have you heard of it? No. Space opera. Space opera. It's like a story like Star Space opera. It's like a story like Star Space opera. It's like a story like Star Wars that happens in like a world of Wars that happens in like a world of Wars that happens in like a world of like many planets across like a universe like many planets across like a universe like many planets across like a universe basically with like space travel and basically with like space travel and basically with like space travel and like drama. Heroes Space Opera. The like drama. Heroes Space Opera. The like drama. Heroes Space Opera. The series is called Red Rising and the

1:04series is called Red Rising and the series is called Red Rising and the concept is called a space opera. Never concept is called a space opera. Never concept is called a space opera. Never knew that. Yeah. So like big worlds. knew that. Yeah. So like big worlds. knew that. Yeah. So like big worlds. Star Wars is like a space opera. um in Star Wars is like a space opera. um in Star Wars is like a space opera. um in like incredible book. So it's like seven like incredible book. So it's like seven like incredible book. So it's like seven parts, six are out. Book five and six parts, six are out. Book five and six parts, six are out. Book five and six like I legitimately cried. It was like like I legitimately cried. It was like like I legitimately cried. It was like this the best like the best battle this the best like the best battle this the best like the best battle scenes. It's like so I love like these scenes. It's like so I love like these scenes. It's like so I love like these like worlds that are built and like like worlds that are built and like like worlds that are built and like getting lost in Red Rising. And then I getting lost in Red Rising. And then I getting lost in Red Rising. And then I love stuff about um like near-term love stuff about um like near-term love stuff about um like near-term science fiction of things that like science fiction of things that like science fiction of things that like could happen in the future. This book could happen in the future. This book could happen in the future. This book called Nexus. It's a trilogy and they called Nexus. It's a trilogy and they called Nexus. It's a trilogy and they take these like nanobots which people take these like nanobots which people take these like nanobots which people think you know um what's the guy's name? think you know um what's the guy's name? think you know um what's the guy's name? Rickwell Rickwell thinks in like 10 Rickwell Rickwell thinks in like 10 Rickwell Rickwell thinks in like 10 years you'll be able to drink these years you'll be able to drink these years you'll be able to drink these nanobots that will come into your brain. nanobots that will come into your brain. nanobots that will come into your brain. You'll be able to upload your You'll be able to upload your You'll be able to upload your consciousness. He's predicted the consciousness. He's predicted the consciousness. He's predicted the singularity and he's saying like 20 singularity and he's saying like 20 singularity and he's saying like 20 years ago like now with LM we're like on years ago like now with LM we're like on years ago like now with LM we're like on track for this. Yeah. So this book like track for this. Yeah. So this book like track for this. Yeah. So this book like is it's written by a Microsoft futurist is it's written by a Microsoft futurist is it's written by a Microsoft futurist and he's it's based on technologies that and he's it's based on technologies that and he's it's based on technologies that like could exist and so it's a future like could exist and so it's a future like could exist and so it's a future where you like basically drink this where you like basically drink this where you like basically drink this cocktail. It's almost like psychedelic. cocktail. It's almost like psychedelic. cocktail. It's almost like psychedelic. Yeah. And it allows you to uh talk mind Yeah. And it allows you to uh talk mind Yeah. And it allows you to uh talk mind to mind like communicate mindto mind

1:05to mind like communicate mindto mind to mind like communicate mindto mind with people. So like a mother and her with people. So like a mother and her with people. So like a mother and her child in the womb, there's groups of child in the womb, there's groups of child in the womb, there's groups of like hundreds of meditators that will go like hundreds of meditators that will go like hundreds of meditators that will go and we'll combine their minds to and we'll combine their minds to and we'll combine their minds to meditate together. And just like the meditate together. And just like the meditate together. And just like the concept of how much suffering would be concept of how much suffering would be concept of how much suffering would be taken away from the world if like you taken away from the world if like you taken away from the world if like you knew exactly how I felt and like what knew exactly how I felt and like what knew exactly how I felt and like what that would be like. And so it was it's that would be like. And so it was it's that would be like. And so it was it's just really [ __ ] cool like thinking just really [ __ ] cool like thinking just really [ __ ] cool like thinking that thought exercise. And so that book that thought exercise. And so that book that thought exercise. And so that book it's got AI in it. It's got it's it's it's got AI in it. It's got it's it's it's got AI in it. It's got it's it's and it's a thriller. It's an action and it's a thriller. It's an action and it's a thriller. It's an action thriller also. So it was really good thriller also. So it was really good thriller also. So it was really good stuff. It's just like a enjoyment, you stuff. It's just like a enjoyment, you stuff. It's just like a enjoyment, you know. Yeah. I'm just thinking about what know. Yeah. I'm just thinking about what know. Yeah. I'm just thinking about what my brain would sound like. It'd be like it's like a song song playing on like it's like a song song playing on loop and then imagine like and you could loop and then imagine like and you could loop and then imagine like and you could see what my brain was like. You could see what my brain was like. You could see what my brain was like. You could feel into other people's brains or feel into other people's brains or feel into other people's brains or experiences and so you could like live a experiences and so you could like live a experiences and so you could like live a day in the life of somebody else. It day in the life of somebody else. It day in the life of somebody else. It would be like really interesting. Well, would be like really interesting. Well, would be like really interesting. Well, I mean a lot of the problems in the I mean a lot of the problems in the I mean a lot of the problems in the world come from I feel world come from I feel world come from I feel like our emotions that we feel and our like our emotions that we feel and our like our emotions that we feel and our lack of our language being able to lack of our language being able to lack of our language being able to actually communicate them effectively. actually communicate them effectively. actually communicate them effectively. Yeah. Exactly. because it's a very crude Yeah. Exactly. because it's a very crude Yeah. Exactly. because it's a very crude way of communicating a very vast way of communicating a very vast way of communicating a very vast landscape of emotion. Well, you also you

1:06landscape of emotion. Well, you also you landscape of emotion. Well, you also you feel like your way is the way. And it's feel like your way is the way. And it's feel like your way is the way. And it's just it's like I I don't think we realize how it's like I I don't think we realize how much our conditioning has changed us much our conditioning has changed us much our conditioning has changed us versus each person. It's like, "Oh, versus each person. It's like, "Oh, versus each person. It's like, "Oh, you're a human. I'm a human." And no, you're a human. I'm a human." And no, you're a human. I'm a human." And no, like I'm sure our day-to-day and thought like I'm sure our day-to-day and thought like I'm sure our day-to-day and thought process are like a million times. It's process are like a million times. It's process are like a million times. It's probably such a different experience. probably such a different experience. probably such a different experience. Emotions probably the same, but like Emotions probably the same, but like Emotions probably the same, but like what triggers in a thought pattern is what triggers in a thought pattern is what triggers in a thought pattern is probably completely different. And so to probably completely different. And so to probably completely different. And so to understand that I think would create a understand that I think would create a understand that I think would create a lot of empathy. It' be really lot of empathy. It' be really lot of empathy. It' be really interesting. I find that interesting. I find that interesting. I find that fascinating. I have a fascinating fascinating. I have a fascinating fascinating. I have a fascinating example around that. When you look at example around that. When you look at example around that. When you look at other people's Instagram and Tik Tok other people's Instagram and Tik Tok other people's Instagram and Tik Tok feeds and you you realize how different feeds and you you realize how different feeds and you you realize how different of a world they are in compared to what of a world they are in compared to what of a world they are in compared to what you were in and it's their world and you were in and it's their world and you were in and it's their world and they think that is the world and it's they think that is the world and it's they think that is the world and it's the opposite a lot of the times the opposite a lot of the times the opposite a lot of the times completely different. Yeah. Yeah. even completely different. Yeah. Yeah. even completely different. Yeah. Yeah. even those people are the people are using those people are the people are using those people are the people are using Instagram and Tik Tok. There's like Instagram and Tik Tok. There's like Instagram and Tik Tok. There's like worlds of people that like don't care worlds of people that like don't care worlds of people that like don't care for that and like think completely for that and like think completely for that and like think completely differently, you know. So, well, that's differently, you know. So, well, that's differently, you know. So, well, that's just a very good way to um clearly

1:07just a very good way to um clearly just a very good way to um clearly articulate this fact of a different articulate this fact of a different articulate this fact of a different world because there's an algorithm that world because there's an algorithm that world because there's an algorithm that is catered towards your what it thinks is catered towards your what it thinks is catered towards your what it thinks is going to be the most interesting is going to be the most interesting is going to be the most interesting thing for you and your the subset of thing for you and your the subset of thing for you and your the subset of people that are like you. people that are like you. people that are like you. Um yeah, that's a it's a wild rabbit Um yeah, that's a it's a wild rabbit Um yeah, that's a it's a wild rabbit hole to start going down. Okay. Um, hole to start going down. Okay. Um, hole to start going down. Okay. Um, wrapping up, what's one lesson you hope wrapping up, what's one lesson you hope wrapping up, what's one lesson you hope everyone can take from this everyone can take from this everyone can take from this conversation? Just the importance of conversation? Just the importance of conversation? Just the importance of like hanging out with people and like hanging out with people and like hanging out with people and something I heard recently from maybe something I heard recently from maybe something I heard recently from maybe Tim Ferrris was just like, you know, the Tim Ferrris was just like, you know, the Tim Ferrris was just like, you know, the best longevity hack is just two slow best longevity hack is just two slow best longevity hack is just two slow dinners with friends a week. And I think dinners with friends a week. And I think dinners with friends a week. And I think I I was like, you know, chicken breast I I was like, you know, chicken breast I I was like, you know, chicken breast in my pocket like in a bag like in my pocket like in a bag like in my pocket like in a bag like measuring my macros, doing 4-hour measuring my macros, doing 4-hour measuring my macros, doing 4-hour morning routines and like the longevity morning routines and like the longevity morning routines and like the longevity and all this stuff. Like I listen to it. and all this stuff. Like I listen to it. and all this stuff. Like I listen to it. I'm into it. But at the end of the day, I'm into it. But at the end of the day, I'm into it. But at the end of the day, like I gave away my whole last decade like I gave away my whole last decade like I gave away my whole last decade working. So when I was 30 and my company working. So when I was 30 and my company working. So when I was 30 and my company failed, I was just like I'm going to failed, I was just like I'm going to failed, I was just like I'm going to work so hard every day until I get work so hard every day until I get work so hard every day until I get successful. And so it's like I don't successful. And so it's like I don't successful. And so it's like I don't want to say gave it away, but I spent I want to say gave it away, but I spent I want to say gave it away, but I spent I sacrificed a lot. Like I've listened to sacrificed a lot. Like I've listened to sacrificed a lot. Like I've listened to like thousands of podcasts and business

1:08like thousands of podcasts and business like thousands of podcasts and business books and networking discussions and books and networking discussions and books and networking discussions and just like spent all my time thinking just like spent all my time thinking just like spent all my time thinking about work um or like morning routines about work um or like morning routines about work um or like morning routines and optimizing and all that stuff. And and optimizing and all that stuff. And and optimizing and all that stuff. And just now I'm kind of going back to what just now I'm kind of going back to what just now I'm kind of going back to what I cared about in in high school. Well, I cared about in in high school. Well, I cared about in in high school. Well, and I just I just think yeah, like and I just I just think yeah, like and I just I just think yeah, like dinner. We have a two two and a dinner. We have a two two and a dinner. We have a two two and a half-year-old. Um, and so I spent a lot half-year-old. Um, and so I spent a lot half-year-old. Um, and so I spent a lot of time at home and so now like going of time at home and so now like going of time at home and so now like going out for a dinner with friends is just out for a dinner with friends is just out for a dinner with friends is just like it sounds so easy. Maybe it's just like it sounds so easy. Maybe it's just like it sounds so easy. Maybe it's just like so part of everyone's life, but for like so part of everyone's life, but for like so part of everyone's life, but for me like it's just so enjoyable. And so I me like it's just so enjoyable. And so I me like it's just so enjoyable. And so I think it's like one thing to remember is think it's like one thing to remember is think it's like one thing to remember is just like go out for you're feeling just like go out for you're feeling just like go out for you're feeling shitty like go out for a dinner with a shitty like go out for a dinner with a shitty like go out for a dinner with a friend and have a good conversation. friend and have a good conversation. friend and have a good conversation. Yeah. I I I remember seeing something on Yeah. I I I remember seeing something on Yeah. I I I remember seeing something on Twitter that was basically saying that a Twitter that was basically saying that a Twitter that was basically saying that a lot of the times just to actually get lot of the times just to actually get lot of the times just to actually get yourself out of depression, just get out yourself out of depression, just get out yourself out of depression, just get out of the house as much as possible. And it of the house as much as possible. And it of the house as much as possible. And it kind of helps if you're just doing [ __ ] kind of helps if you're just doing [ __ ] kind of helps if you're just doing [ __ ] you don't have time to think about being you don't have time to think about being you don't have time to think about being depressed. And I think as much as you depressed. And I think as much as you depressed. And I think as much as you might hate Trump as an example, he um might hate Trump as an example, he um might hate Trump as an example, he um he's like I remember listening to him he's like I remember listening to him he's like I remember listening to him say something along the lines of like, I say something along the lines of like, I say something along the lines of like, I can't get depressed. I'm so busy. I have can't get depressed. I'm so busy. I have can't get depressed. I'm so busy. I have time to get depressed. you just it's time to get depressed. you just it's time to get depressed. you just it's just like go do more and then you won't

1:09just like go do more and then you won't just like go do more and then you won't be you won't be depressed because you be you won't be depressed because you be you won't be depressed because you don't have time to think about you think don't have time to think about you think don't have time to think about you think about other things. I think if you're about other things. I think if you're about other things. I think if you're building stuff that just feels good all building stuff that just feels good all building stuff that just feels good all the time, you know? Yeah. What are you the time, you know? Yeah. What are you the time, you know? Yeah. What are you excited about that you'd like to let the excited about that you'd like to let the excited about that you'd like to let the listeners in on at the moment? So, I've listeners in on at the moment? So, I've listeners in on at the moment? So, I've been thinking a lot lately. I I mean, we been thinking a lot lately. I I mean, we been thinking a lot lately. I I mean, we have a couple major goals. One is um to have a couple major goals. One is um to have a couple major goals. One is um to create a space to inspire people to have create a space to inspire people to have create a space to inspire people to have fun without alcohol. And then two um to fun without alcohol. And then two um to fun without alcohol. And then two um to help people promotions and then three is help people promotions and then three is help people promotions and then three is to help people make new friends. And so to help people make new friends. And so to help people make new friends. And so like what we have now is sort of our like what we have now is sort of our like what we have now is sort of our first version of that. And I've just first version of that. And I've just first version of that. And I've just been thinking about what this could look been thinking about what this could look been thinking about what this could look like in 10 years and getting really like in 10 years and getting really like in 10 years and getting really excited. Like last year it was like excited. Like last year it was like excited. Like last year it was like we're going to die. We're not going to we're going to die. We're not going to we're going to die. We're not going to make it. Oh my god. You know, and now make it. Oh my god. You know, and now make it. Oh my god. You know, and now it's like okay, it's it's all going like it's like okay, it's it's all going like it's like okay, it's it's all going like how do we expand again? How do we make how do we expand again? How do we make how do we expand again? How do we make how do I make my life more miserable? how do I make my life more miserable? how do I make my life more miserable? Yes. And but but like just the design Yes. And but but like just the design Yes. And but but like just the design phase is so exciting. And so just like phase is so exciting. And so just like phase is so exciting. And so just like imagining a mix of kind of like are you imagining a mix of kind of like are you imagining a mix of kind of like are you familiar with Hoffman process? Uh I know familiar with Hoffman process? Uh I know familiar with Hoffman process? Uh I know of it. and I haven't done anything with of it. and I haven't done anything with of it. and I haven't done anything with it. Amazing. Did you go to one of Yeah. it. Amazing. Did you go to one of Yeah. it. Amazing. Did you go to one of Yeah. worth going to? Like Yeah. A million%.

1:10worth going to? Like Yeah. A million%. worth going to? Like Yeah. A million%. Like I would put it on the same as like Like I would put it on the same as like Like I would put it on the same as like impact levels as vapasa if not if not impact levels as vapasa if not if not impact levels as vapasa if not if not even more potentially. Yeah. It's like even more potentially. Yeah. It's like even more potentially. Yeah. It's like days, seven days I think it's like a days, seven days I think it's like a days, seven days I think it's like a group. It's kind of like the vapa of of group. It's kind of like the vapa of of group. It's kind of like the vapa of of group therapy. Interesting. So it's like group therapy. Interesting. So it's like group therapy. Interesting. So it's like that. It's like 10 hours a day. Very that. It's like 10 hours a day. Very that. It's like 10 hours a day. Very strenuous. A lot of like physicality, strenuous. A lot of like physicality, strenuous. A lot of like physicality, cool exercises, but like what you get cool exercises, but like what you get cool exercises, but like what you get when you come back is awesome. I do when you come back is awesome. I do when you come back is awesome. I do think there's an opportunity to design think there's an opportunity to design think there's an opportunity to design something like that for a younger something like that for a younger something like that for a younger generation. Yeah. And so I think like generation. Yeah. And so I think like generation. Yeah. And so I think like outskirts, you know, mega $50 million outskirts, you know, mega $50 million outskirts, you know, mega $50 million bath house meets retreat center meets bath house meets retreat center meets bath house meets retreat center meets Hoffman. And so ideally we're going to Hoffman. And so ideally we're going to Hoffman. And so ideally we're going to build many, many, many units in New build many, many, many units in New build many, many, many units in New York. We funnel our customers to this York. We funnel our customers to this York. We funnel our customers to this like retreat where you go to learn like retreat where you go to learn like retreat where you go to learn something, stay, there's a bathing something, stay, there's a bathing something, stay, there's a bathing center that people can go dayto-day. Um, center that people can go dayto-day. Um, center that people can go dayto-day. Um, so I really want to build this like mega so I really want to build this like mega so I really want to build this like mega epic thing in nature that's kind of a epic thing in nature that's kind of a epic thing in nature that's kind of a mixture of like Hoffman Canyon Ranch and mixture of like Hoffman Canyon Ranch and mixture of like Hoffman Canyon Ranch and a bath house bathing environment um for a bath house bathing environment um for a bath house bathing environment um for like deep work. Is that a 10 year down like deep work. Is that a 10 year down like deep work. Is that a 10 year down the line thing do you think? I think I the line thing do you think? I think I the line thing do you think? I think I mean to like get the money and do the

1:11mean to like get the money and do the mean to like get the money and do the construction it'll probably take 5 construction it'll probably take 5 construction it'll probably take 5 years. So and I think we're too small years. So and I think we're too small years. So and I think we're too small now but I think you know over the next 5 now but I think you know over the next 5 now but I think you know over the next 5 years we'll probably build seven more 10 years we'll probably build seven more 10 years we'll probably build seven more 10 more units for sure and that'll put us more units for sure and that'll put us more units for sure and that'll put us at like 15 units. And so I think at that at like 15 units. And so I think at that at like 15 units. And so I think at that point we can start we have the juice to point we can start we have the juice to point we can start we have the juice to like do something like that. So and I like do something like that. So and I like do something like that. So and I think we'd construction skills build I think we'd construction skills build I think we'd construction skills build I think. So it depends like what maybe you think. So it depends like what maybe you think. So it depends like what maybe you start small and like buy a site where start small and like buy a site where start small and like buy a site where you can like do it in stages and stuff you can like do it in stages and stuff you can like do it in stages and stuff and like even how I would start now and like even how I would start now and like even how I would start now knowing what I know about knowing what I know about knowing what I know about entrepreneurship is like let's just see entrepreneurship is like let's just see entrepreneurship is like let's just see if we can fill a retreat someone else's if we can fill a retreat someone else's if we can fill a retreat someone else's retreat locally and like let's get the retreat locally and like let's get the retreat locally and like let's get the retreat popping and let's do a thousand retreat popping and let's do a thousand retreat popping and let's do a thousand people through retreats in Hudson Valley people through retreats in Hudson Valley people through retreats in Hudson Valley at other places and see and then at other places and see and then at other places and see and then eventually build my own. the the eventually build my own. the the eventually build my own. the the excitement of like how do you build this excitement of like how do you build this excitement of like how do you build this community in New York around this space community in New York around this space community in New York around this space and have people go even deeper in like and have people go even deeper in like and have people go even deeper in like different ways. It's like that's like different ways. It's like that's like different ways. It's like that's like really exciting. Yeah, the community is really exciting. Yeah, the community is really exciting. Yeah, the community is a really hard part there. Uh wow, sounds a really hard part there. Uh wow, sounds a really hard part there. Uh wow, sounds good. I uh have been thinking about this good. I uh have been thinking about this good. I uh have been thinking about this idea and I'm probably never going to do idea and I'm probably never going to do idea and I'm probably never going to do it because it's not my expertise, but

1:12it because it's not my expertise, but it because it's not my expertise, but creating a hospital that is less sterile creating a hospital that is less sterile creating a hospital that is less sterile and more focused on, you know, really and more focused on, you know, really and more focused on, you know, really healthy farm-totable food and out healthy farm-totable food and out healthy farm-totable food and out outdoor time and grounding and healing outdoor time and grounding and healing outdoor time and grounding and healing people people people through more holistic mechanisms, but through more holistic mechanisms, but through more holistic mechanisms, but also having a worldass medical also having a worldass medical also having a worldass medical grade like medical grade solutions grade like medical grade solutions grade like medical grade solutions involved. D as well. Really cool. I I involved. D as well. Really cool. I I involved. D as well. Really cool. I I think I hate the hospital. I hate I think I hate the hospital. I hate I think I hate the hospital. I hate I don't understand why they chose like the don't understand why they chose like the don't understand why they chose like the lighting and the materials. It like lighting and the materials. It like lighting and the materials. It like feels like strange design choice. Like feels like strange design choice. Like feels like strange design choice. Like why would you not like the lighting why would you not like the lighting why would you not like the lighting specifically makes you feel like why am specifically makes you feel like why am specifically makes you feel like why am I here? Like it's not pleasurable. Like I here? Like it's not pleasurable. Like I here? Like it's not pleasurable. Like make it feel inspiring and nice. Like I make it feel inspiring and nice. Like I make it feel inspiring and nice. Like I just don't get I don't get it, you know? just don't get I don't get it, you know? just don't get I don't get it, you know? So I I don't think it's a cost thing. So I I don't think it's a cost thing. So I I don't think it's a cost thing. Like tone of bulb is not like different. Like tone of bulb is not like different. Like tone of bulb is not like different. You could make it I I don't I don't You could make it I I don't I don't You could make it I I don't I don't understand to be honest. Like it feels understand to be honest. Like it feels understand to be honest. Like it feels when I go in I'm like this is something when I go in I'm like this is something when I go in I'm like this is something that was designed 50 years ago that like that was designed 50 years ago that like that was designed 50 years ago that like doesn't take into account that people doesn't take into account that people doesn't take into account that people want to be well when they're here. Yeah. want to be well when they're here. Yeah. want to be well when they're here. Yeah. I mean I mean there's two schools of I mean I mean there's two schools of

1:13I mean I mean there's two schools of thought. You can go down the route of thought. You can go down the route of thought. You can go down the route of like they actually don't want you to be like they actually don't want you to be like they actually don't want you to be well or that they didn't understand or well or that they didn't understand or well or that they didn't understand or they did understand and they wanted to they did understand and they wanted to they did understand and they wanted to you know the fluorescent lights want to you know the fluorescent lights want to you know the fluorescent lights want to keep the doctors awake so that they do keep the doctors awake so that they do keep the doctors awake so that they do better work because they're alert. That better work because they're alert. That better work because they're alert. That could be a reasonable outcome for but I could be a reasonable outcome for but I could be a reasonable outcome for but I don't know about people thinking about don't know about people thinking about don't know about people thinking about this in in Yeah, like I like when I go this in in Yeah, like I like when I go this in in Yeah, like I like when I go into places, they feel inspiring and into places, they feel inspiring and into places, they feel inspiring and such a big difference. Like the gym I such a big difference. Like the gym I such a big difference. Like the gym I work out at, places I eat, like this work out at, places I eat, like this work out at, places I eat, like this space where I want to do podcast, it space where I want to do podcast, it space where I want to do podcast, it feels like feels nice. It feels like uh feels like feels nice. It feels like uh feels like feels nice. It feels like uh just like makes you feel better, you just like makes you feel better, you just like makes you feel better, you know? I think spaces have a big impact know? I think spaces have a big impact know? I think spaces have a big impact on on mood and like ambition and all on on mood and like ambition and all on on mood and like ambition and all these different things. So, it's it's these different things. So, it's it's these different things. So, it's it's really nice to be in like I think your really nice to be in like I think your really nice to be in like I think your idea is phenomenal. So, you should do idea is phenomenal. So, you should do idea is phenomenal. So, you should do it. It's one of many. Let's start with it. It's one of many. Let's start with it. It's one of many. Let's start with the other one we can talk about off air. the other one we can talk about off air. the other one we can talk about off air. Um and where can people find you if Um and where can people find you if Um and where can people find you if they're interested? Uh just on they're interested? Uh just on they're interested? Uh just on Instagram, Robbie Bent, LinkedIn, it's Instagram, Robbie Bent, LinkedIn, it's Instagram, Robbie Bent, LinkedIn, it's my name. Other ship is just other ship. my name. Other ship is just other ship. my name. Other ship is just other ship. Great. Great. And my last question to Great. Great. And my last question to Great. Great. And my last question to wrap this up. What's the meaning of wrap this up. What's the meaning of wrap this up. What's the meaning of life? My best moments recently have just

1:14life? My best moments recently have just life? My best moments recently have just been with my son like looking at him and been with my son like looking at him and been with my son like looking at him and I watch him like smile and laugh and I watch him like smile and laugh and I watch him like smile and laugh and it's just like super simple to like it's just like super simple to like it's just like super simple to like makes things forget. It makes me like makes things forget. It makes me like makes things forget. It makes me like feel like incredible joy. And so I don't feel like incredible joy. And so I don't feel like incredible joy. And so I don't I'm not smart enough to say what meaning I'm not smart enough to say what meaning I'm not smart enough to say what meaning of life is, but I just know that like of life is, but I just know that like of life is, but I just know that like that moment with my son feels like that moment with my son feels like that moment with my son feels like really right to experience as a human. really right to experience as a human. really right to experience as a human. Nice. Thank you, Robbie. Appreciate you. Nice. Thank you, Robbie. Appreciate you. Nice. Thank you, Robbie. Appreciate you. Awesome. Cool. And if you've enjoyed Awesome. Cool. And if you've enjoyed Awesome. Cool. And if you've enjoyed this episode, please go to YouTube, this episode, please go to YouTube, this episode, please go to YouTube, search that one time with Adam Wally, search that one time with Adam Wally, search that one time with Adam Wally, click subscribe, like the video, and click subscribe, like the video, and click subscribe, like the video, and leave us a comment.

How a 7 Million NYC Bathhouse Is Redefining Wellness Othership CEO Robbie Bent