Edge Theory Labs A New Wave of recovery tools through Cold Therapy
00:00Jim isn't it amazing when Michigan can Jim isn't it amazing when Michigan can keep this game to a 199 in game inside keep this game to a 199 in game inside keep this game to a 199 in game inside that three-point line it's all that three-point line it's all that three-point line it's all there on today's episode we're talking there on today's episode we're talking there on today's episode we're talking with Joshua Church co-founder of edge with Joshua Church co-founder of edge with Joshua Church co-founder of edge Theory Labs about the benefits of cold Theory Labs about the benefits of cold Theory Labs about the benefits of cold therapy for hoopers and athletes young therapy for hoopers and athletes young therapy for hoopers and athletes young and old and how it's more approachable and old and how it's more approachable and old and how it's more approachable than you may realize so Joshua thanks than you may realize so Joshua thanks than you may realize so Joshua thanks for joining us today uh we started for joining us today uh we started for joining us today uh we started everybody out with origin so tell us a everybody out with origin so tell us a everybody out with origin so tell us a little bit about your company how you little bit about your company how you little bit about your company how you got into it because I know Robert will got into it because I know Robert will got into it because I know Robert will Echo this as well we still get some Echo this as well we still get some Echo this as well we still get some strange looks so this is definitely strange looks so this is definitely strange looks so this is definitely something that I think is emerging but I something that I think is emerging but I something that I think is emerging but I remember in high school when our remember in high school when our remember in high school when our basketball team started lifting weights basketball team started lifting weights basketball team started lifting weights and people thought that was crazy for and people thought that was crazy for and people thought that was crazy for basketball players because they thought basketball players because they thought basketball players because they thought you're not going to be able to shoot you're not going to be able to shoot you're not going to be able to shoot anymore you're you know it's going to anymore you're you know it's going to anymore you're you know it's going to mess up your game that wasn't true at mess up your game that wasn't true at mess up your game that wasn't true at all I think that this is a piece of uh all I think that this is a piece of uh all I think that this is a piece of uh you know some things that are coming uh you know some things that are coming uh you know some things that are coming uh for athletes of the future so I think for athletes of the future so I think for athletes of the future so I think that I'm glad to have you here and I that I'm glad to have you here and I that I'm glad to have you here and I just kind of want to see how you got just kind of want to see how you got just kind of want to see how you got into this space absolutely and thanks into this space absolutely and thanks into this space absolutely and thanks for having me always always love sharing
01:00for having me always always love sharing for having me always always love sharing and talking more about this because it and talking more about this because it and talking more about this because it it impacted my life so much just as it impacted my life so much just as it impacted my life so much just as recovery has for for both of you it recovery has for for both of you it recovery has for for both of you it sounds like so I never was a fan of the sounds like so I never was a fan of the sounds like so I never was a fan of the cold quite honestly like I grew up in cold quite honestly like I grew up in cold quite honestly like I grew up in Southern California here in San Diego Southern California here in San Diego Southern California here in San Diego and so like I'm a sun creature I like and so like I'm a sun creature I like and so like I'm a sun creature I like the sand I like the warm and and it the sand I like the warm and and it the sand I like the warm and and it wasn't until I heard this this crazy guy wasn't until I heard this this crazy guy wasn't until I heard this this crazy guy named Wim Hoff on a podcast if you guys named Wim Hoff on a podcast if you guys named Wim Hoff on a podcast if you guys are you guys familiar with Wim Hoff the are you guys familiar with Wim Hoff the are you guys familiar with Wim Hoff the Iceman they call him yeah yeah yeah Iceman they call him yeah yeah yeah Iceman they call him yeah yeah yeah guy's doing like all these crazy Feats guy's doing like all these crazy Feats guy's doing like all these crazy Feats and doing his breath work and I'm like and doing his breath work and I'm like and doing his breath work and I'm like this sounds interesting as message all this sounds interesting as message all this sounds interesting as message all around being in control of our own around being in control of our own around being in control of our own health strength and happiness and that health strength and happiness and that health strength and happiness and that really res at for me and as as an really res at for me and as as an really res at for me and as as an athlete growing up and I got banged up athlete growing up and I got banged up athlete growing up and I got banged up through high school football mostly and through high school football mostly and through high school football mostly and through Sports and had a bunch of through Sports and had a bunch of through Sports and had a bunch of surgeries and so I'm I'm you know at the surgeries and so I'm I'm you know at the surgeries and so I'm I'm you know at the time probably I'm in my early 20s and time probably I'm in my early 20s and time probably I'm in my early 20s and I'm I'm feeling like an old man and I'm I'm I'm feeling like an old man and I'm I'm I'm feeling like an old man and I'm feeling like I don't know how like how feeling like I don't know how like how feeling like I don't know how like how I'm gonna continue being active in fact I'm gonna continue being active in fact I'm gonna continue being active in fact it's actually hurting me like I I can't it's actually hurting me like I I can't it's actually hurting me like I I can't play basketball like I used to I can't play basketball like I used to I can't play basketball like I used to I can't lift weights like I used to and I'm only lift weights like I used to and I'm only lift weights like I used to and I'm only 23 years old like that's not right I 23 years old like that's not right I 23 years old like that's not right I need to change something if I want to if need to change something if I want to if need to change something if I want to if I want to be be doing this with a long I want to be be doing this with a long I want to be be doing this with a long haul and so I booked a retreat to go out haul and so I booked a retreat to go out haul and so I booked a retreat to go out to ice to experience the whim Hof method
02:00to ice to experience the whim Hof method to ice to experience the whim Hof method for the firsthand and jumped into the for the firsthand and jumped into the for the firsthand and jumped into the freezing cold water and did the breath freezing cold water and did the breath freezing cold water and did the breath work and it just opened up so much for work and it just opened up so much for work and it just opened up so much for me and I gotta I gotta pause you I got me and I gotta I gotta pause you I got me and I gotta I gotta pause you I got pause you there wait so so did you have pause you there wait so so did you have pause you there wait so so did you have to did you tell anyone that you were to did you tell anyone that you were to did you tell anyone that you were booking a trip to Iceland because I I booking a trip to Iceland because I I booking a trip to Iceland because I I mean that's a whole another level when I mean that's a whole another level when I mean that's a whole another level when I tell people I'm getting into an ice bath tell people I'm getting into an ice bath tell people I'm getting into an ice bath that's one thing but going to Ice Land that's one thing but going to Ice Land that's one thing but going to Ice Land Next Level so one of one of the things Next Level so one of one of the things Next Level so one of one of the things that I've always I've always said there that I've always I've always said there that I've always I've always said there follow the breadcrumbs and like you follow the breadcrumbs and like you follow the breadcrumbs and like you follow these P of intuition that you get follow these P of intuition that you get follow these P of intuition that you get and you're just like this seems a little and you're just like this seems a little and you're just like this seems a little scary and at the time for me too it was scary and at the time for me too it was scary and at the time for me too it was a massive investment I'm just like this a massive investment I'm just like this a massive investment I'm just like this seems really scary but for whatever seems really scary but for whatever seems really scary but for whatever reason I'm feeling like this is the next reason I'm feeling like this is the next reason I'm feeling like this is the next indicated step for me to take and I indicated step for me to take and I indicated step for me to take and I would have loved to just do a workshop would have loved to just do a workshop would have loved to just do a workshop around and this is you know this is around and this is you know this is around and this is you know this is seven years ago at this point so there seven years ago at this point so there seven years ago at this point so there was there wasn't like a lot this was was there wasn't like a lot this was was there wasn't like a lot this was very Fringe right this was very this was very Fringe right this was very this was very Fringe right this was very this was very out there there wasn't workshops very out there there wasn't workshops very out there there wasn't workshops around and so I'd always wanted to go to around and so I'd always wanted to go to around and so I'd always wanted to go to Iceland and see the Northern Lights I Iceland and see the Northern Lights I Iceland and see the Northern Lights I was on the bucket list for me and so was on the bucket list for me and so was on the bucket list for me and so this just this thing lined up and this this just this thing lined up and this this just this thing lined up and this oper it just felt like okay this this is oper it just felt like okay this this is oper it just felt like okay this this is too serendipitous to me not to do so
03:00too serendipitous to me not to do so too serendipitous to me not to do so like I booked the retreat and I remember like I booked the retreat and I remember like I booked the retreat and I remember calling my mom right after I'm like hey calling my mom right after I'm like hey calling my mom right after I'm like hey Mom I'm not sure what I just did but Mom I'm not sure what I just did but Mom I'm not sure what I just did but going join a cult out there what are you going join a cult out there what are you going join a cult out there what are you doing like I don't know to be honest doing like I don't know to be honest doing like I don't know to be honest with you but it feels right and and and with you but it feels right and and and with you but it feels right and and and it really did completely change my life it really did completely change my life it really did completely change my life I Happ to get into more about the I Happ to get into more about the I Happ to get into more about the details of that for sure but it it details of that for sure but it it details of that for sure but it it changed the trajectory and came back changed the trajectory and came back changed the trajectory and came back super inspired to do this every day and super inspired to do this every day and super inspired to do this every day and share this with others now whenever you share this with others now whenever you share this with others now whenever you got there and you had to jump in the got there and you had to jump in the got there and you had to jump in the water like how hard was that for you to water like how hard was that for you to water like how hard was that for you to do like at the first time that you did do like at the first time that you did do like at the first time that you did it I get it had to be extremely scary it I get it had to be extremely scary it I get it had to be extremely scary like mentally that's the big thing about like mentally that's the big thing about like mentally that's the big thing about this is the mental side you know like this is the mental side you know like this is the mental side you know like getting to that first plunge or whatever getting to that first plunge or whatever getting to that first plunge or whatever you want to call it when you jumped in you want to call it when you jumped in you want to call it when you jumped in the water what what was your experience the water what what was your experience the water what what was your experience like with that well the first time was like with that well the first time was like with that well the first time was so tough especially because the one of so tough especially because the one of so tough especially because the one of the leaders of the retreat he the leaders of the retreat he the leaders of the retreat he purposefully just told us to go in the purposefully just told us to go in the purposefully just told us to go in the water without any instruction he didn't water without any instruction he didn't water without any instruction he didn't teach us any of the breathing that we teach us any of the breathing that we teach us any of the breathing that we can help do to regulate our nervous can help do to regulate our nervous can help do to regulate our nervous system or any of the warmup to to to system or any of the warmup to to to system or any of the warmup to to to fire up your you know your adrenaline fire up your you know your adrenaline fire up your you know your adrenaline and get your breath aligned or then the
04:00and get your breath aligned or then the and get your breath aligned or then the post the warm up the chapter 3 after to post the warm up the chapter 3 after to post the warm up the chapter 3 after to warm yourself back up he just said warm yourself back up he just said warm yourself back up he just said you're going everybody go ahead into the you're going everybody go ahead into the you're going everybody go ahead into the freezing like we chopped literally freezing like we chopped literally freezing like we chopped literally chopped blocks of ice off in the in the chopped blocks of ice off in the in the chopped blocks of ice off in the in the lake to be able to go in you're just lake to be able to go in you're just lake to be able to go in you're just like you're going in for five minutes like you're going in for five minutes like you're going in for five minutes I'm like okay and it was so challenging I'm like okay and it was so challenging I'm like okay and it was so challenging and you know super tense fighting it and you know super tense fighting it and you know super tense fighting it like this and then getting out I'll like this and then getting out I'll like this and then getting out I'll never forget like it was so painful and never forget like it was so painful and never forget like it was so painful and I watch grown men cry because when you I watch grown men cry because when you I watch grown men cry because when you get out there's something that's called get out there's something that's called get out there's something that's called after drop where when you're in the cold after drop where when you're in the cold after drop where when you're in the cold all the blood rushes from your all the blood rushes from your all the blood rushes from your extremities to your core protect itself extremities to your core protect itself extremities to your core protect itself and when you get out all that blood flow and when you get out all that blood flow and when you get out all that blood flow that's warm here in your core rushes that's warm here in your core rushes that's warm here in your core rushes back and that's where you get that back and that's where you get that back and that's where you get that inflammation flush you flush out inflammation flush you flush out inflammation flush you flush out inflammation lactic acid so it's like a inflammation lactic acid so it's like a inflammation lactic acid so it's like a cardiovascular flush but when you're in cardiovascular flush but when you're in cardiovascular flush but when you're in cold temperatures when you're in cold temperatures when you're in cold temperatures when you're in subfreezing temperatures in Iceland and subfreezing temperatures in Iceland and subfreezing temperatures in Iceland and the air is that cold as well and you're the air is that cold as well and you're the air is that cold as well and you're going in that cold of water at 32 going in that cold of water at 32 going in that cold of water at 32 degrees that's a really extreme on the degrees that's a really extreme on the degrees that's a really extreme on the body and if you're not present with that body and if you're not present with that body and if you're not present with that process and and you're really fighting process and and you're really fighting process and and you're really fighting it it's like pins and needles I mean you it it's like pins and needles I mean you it it's like pins and needles I mean you can relate when you're going in a hot can relate when you're going in a hot can relate when you're going in a hot tub when you're skiing or something like tub when you're skiing or something like tub when you're skiing or something like that and it just it burns but it's like that and it just it burns but it's like that and it just it burns but it's like that to the to the nth degree and so I
05:00that to the to the nth degree and so I that to the to the nth degree and so I watched grown men cry I was in so much watched grown men cry I was in so much watched grown men cry I was in so much pain and shivering I went back in got in pain and shivering I went back in got in pain and shivering I went back in got in my sleeping bag in the lodge and I was my sleeping bag in the lodge and I was my sleeping bag in the lodge and I was shivering like jackhammering for I'm not shivering like jackhammering for I'm not shivering like jackhammering for I'm not even kidding 30 30 to 45 minutes until I even kidding 30 30 to 45 minutes until I even kidding 30 30 to 45 minutes until I finally was able to get my body temp finally was able to get my body temp finally was able to get my body temp back up and and he did that very back up and and he did that very back up and and he did that very purposefully because then the next day purposefully because then the next day purposefully because then the next day he taught us and showed us how to he taught us and showed us how to he taught us and showed us how to breathe how to approach it with the breathe how to approach it with the breathe how to approach it with the right mindset and it was a night day right mindset and it was a night day right mindset and it was a night day difference so much easier so much better difference so much easier so much better difference so much easier so much better so that that first experience like you so that that first experience like you so that that first experience like you mentioned it was tough it was no joke it mentioned it was tough it was no joke it mentioned it was tough it was no joke it was brutal now was that the first time was brutal now was that the first time was brutal now was that the first time that you've like tried anything as far that you've like tried anything as far that you've like tried anything as far as like getting in cold water or do you as like getting in cold water or do you as like getting in cold water or do you have some any experience before that have some any experience before that have some any experience before that besides the trainer filling up trash besides the trainer filling up trash besides the trainer filling up trash cans with ice after football practice in cans with ice after football practice in cans with ice after football practice in high school that was the first you know high school that was the first you know high school that was the first you know that you just kind of gritted your way that you just kind of gritted your way that you just kind of gritted your way through right that that was I think all through right that that was I think all through right that that was I think all of us can relate to that um where you're of us can relate to that um where you're of us can relate to that um where you're just like kind of grinding your teeth just like kind of grinding your teeth just like kind of grinding your teeth and getting through that this was the and getting through that this was the and getting through that this was the first time doing it in this environment first time doing it in this environment first time doing it in this environment where you're in freezing temperatures where you're in freezing temperatures where you're in freezing temperatures already and you're like you're just that already and you're like you're just that already and you're like you're just that that's crazy like that's next level that's crazy like that's next level that's crazy like that's next level right you're going out into the freezing right you're going out into the freezing right you're going out into the freezing t of Iceland in board shorts and going
06:00t of Iceland in board shorts and going t of Iceland in board shorts and going into the lake and then coming back out into the lake and then coming back out into the lake and then coming back out into that cold air before going into the into that cold air before going into the into that cold air before going into the warm so that was the first time I've warm so that was the first time I've warm so that was the first time I've done anything like that for sure so you done anything like that for sure so you done anything like that for sure so you so you started to hit on some of the the so you started to hit on some of the the so you started to hit on some of the the benefits there uh even though you I benefits there uh even though you I benefits there uh even though you I don't know that you totally sold it with don't know that you totally sold it with don't know that you totally sold it with your first story your first story your first story there but I I I kind of want to go there there but I I I kind of want to go there there but I I I kind of want to go there there then next because I I think that there then next because I I think that there then next because I I think that you know my analogy the way I think you know my analogy the way I think you know my analogy the way I think about it and I've tried to talk to it about it and I've tried to talk to it about it and I've tried to talk to it and you'll probably have a better way is and you'll probably have a better way is and you'll probably have a better way is like the first time you show somebody a like the first time you show somebody a like the first time you show somebody a gym right if if you a kid out in the gym gym right if if you a kid out in the gym gym right if if you a kid out in the gym they're going to hurt themselves right they're going to hurt themselves right they're going to hurt themselves right because there's weights and there's a because there's weights and there's a because there's weights and there's a way to do the exercises and so I think way to do the exercises and so I think way to do the exercises and so I think that there there's a way to describe it that there there's a way to describe it that there there's a way to describe it and I'm not doing a very good job so I'm and I'm not doing a very good job so I'm and I'm not doing a very good job so I'm going to hand it off to you and just uh going to hand it off to you and just uh going to hand it off to you and just uh how do you how do you take then those how do you how do you take then those how do you how do you take then those those next steps if this this is those next steps if this this is those next steps if this this is something that you'd be interested yeah something that you'd be interested yeah something that you'd be interested yeah yeah no doubt and yeah definitely that yeah no doubt and yeah definitely that yeah no doubt and yeah definitely that that that that first effect is not the that that that first effect is not the that that that first effect is not the best first story is not the best sales best first story is not the best sales best first story is not the best sales pitch for people to want to get into the pitch for people to want to get into the pitch for people to want to get into the ice and like like we talked about in the ice and like like we talked about in the ice and like like we talked about in the intro as well I'd love to chat we can intro as well I'd love to chat we can intro as well I'd love to chat we can chat later about like how we can chat later about like how we can chat later about like how we can actually make it more approachable actually make it more approachable actually make it more approachable because that's that's the most extreme
07:00because that's that's the most extreme because that's that's the most extreme end of the spectrum right going to end of the spectrum right going to end of the spectrum right going to Iceland chopping a hole into the into Iceland chopping a hole into the into Iceland chopping a hole into the into the frozen lake and going in and coming the frozen lake and going in and coming the frozen lake and going in and coming back out that's the extreme end of the back out that's the extreme end of the back out that's the extreme end of the spectrum and and I like the analogy like spectrum and and I like the analogy like spectrum and and I like the analogy like you said as well but there's it's it's you said as well but there's it's it's you said as well but there's it's it's not all or nothing to it in fact we see not all or nothing to it in fact we see not all or nothing to it in fact we see most of research shows us that you're most of research shows us that you're most of research shows us that you're going to get benefits of cold shock going to get benefits of cold shock going to get benefits of cold shock Activation so some of that basoc Activation so some of that basoc Activation so some of that basoc constriction happening and temperatures constriction happening and temperatures constriction happening and temperatures as mild as 68 degrees which is not that as mild as 68 degrees which is not that as mild as 68 degrees which is not that cold at all and all of the major studies cold at all and all of the major studies cold at all and all of the major studies that people reference that you see on that people reference that you see on that people reference that you see on social media or the major benefits that social media or the major benefits that social media or the major benefits that you're seeing around dopamine increasing you're seeing around dopamine increasing you're seeing around dopamine increasing and your adrenaline increasing and and and your adrenaline increasing and and and your adrenaline increasing and and all these things happening they're done all these things happening they're done all these things happening they're done at 57 Fahrenheit or 14 Celsius so like at 57 Fahrenheit or 14 Celsius so like at 57 Fahrenheit or 14 Celsius so like that's like the ocean in California gets that's like the ocean in California gets that's like the ocean in California gets colder than that in the winter time so colder than that in the winter time so colder than that in the winter time so it doesn't have to be that cold to get it doesn't have to be that cold to get it doesn't have to be that cold to get that much bigger of an effect but really that much bigger of an effect but really that much bigger of an effect but really once we learn that right approach and once we learn that right approach and once we learn that right approach and this what I always love to share with this what I always love to share with this what I always love to share with people is like that's the first thing is people is like that's the first thing is people is like that's the first thing is getting most of the benefit it starts getting most of the benefit it starts getting most of the benefit it starts with the mental benefit of it because with the mental benefit of it because with the mental benefit of it because it's all about building this elasticity it's all about building this elasticity it's all about building this elasticity our nervous Sy system and learning how our nervous Sy system and learning how our nervous Sy system and learning how we deal with stress stress happens to us we deal with stress stress happens to us we deal with stress stress happens to us all the day all the time and what we're all the day all the time and what we're all the day all the time and what we're doing with the cold like we're doing doing with the cold like we're doing doing with the cold like we're doing with with a high-intensity interval
08:00with with a high-intensity interval with with a high-intensity interval training workout or we go into the sauna training workout or we go into the sauna training workout or we go into the sauna or we do anything challenging is that or we do anything challenging is that or we do anything challenging is that we're we're doing something called we're we're doing something called we're we're doing something called hormetic stress we're undertaking hormetic stress we're undertaking hormetic stress we're undertaking willful conscious dose of stress and willful conscious dose of stress and willful conscious dose of stress and what that does that starts to build this what that does that starts to build this what that does that starts to build this elasticity and it starts to strengthen elasticity and it starts to strengthen elasticity and it starts to strengthen our nervous system and our ability to our nervous system and our ability to our nervous system and our ability to adapt and respond and so when you can adapt and respond and so when you can adapt and respond and so when you can approach the cold in that way of looking approach the cold in that way of looking approach the cold in that way of looking that this is a training ground not only that this is a training ground not only that this is a training ground not only for me just to like I think most for me just to like I think most for me just to like I think most athletes think about it I'm just gota athletes think about it I'm just gota athletes think about it I'm just gota bite the towel and just let my body do bite the towel and just let my body do bite the towel and just let my body do the cardiovascular flush flush and I the cardiovascular flush flush and I the cardiovascular flush flush and I want my legs to go numb and then I'm want my legs to go numb and then I'm want my legs to go numb and then I'm going to get out I'm going to feel going to get out I'm going to feel going to get out I'm going to feel better yes that's true but when you can better yes that's true but when you can better yes that's true but when you can look at it as a way of how do I meet look at it as a way of how do I meet look at it as a way of how do I meet this stressor that is cold water how do this stressor that is cold water how do this stressor that is cold water how do I breathe through that how do I relax I breathe through that how do I relax I breathe through that how do I relax into that intensity how do I Surrender into that intensity how do I Surrender into that intensity how do I Surrender into that and let my body open up let my into that and let my body open up let my into that and let my body open up let my nervous system relax a bit that nervous system relax a bit that nervous system relax a bit that regulation right there that is where the regulation right there that is where the regulation right there that is where the most training happens that mental most training happens that mental most training happens that mental fortitude you build that elasticity you fortitude you build that elasticity you fortitude you build that elasticity you build for athletes and and for just build for athletes and and for just build for athletes and and for just regular people who deal with stress day regular people who deal with stress day regular people who deal with stress day and day out that's where you really see and day out that's where you really see and day out that's where you really see the benefits so that's the first the benefits so that's the first the benefits so that's the first approach I like to start with is how approach I like to start with is how approach I like to start with is how where is our breath at where's our mind where is our breath at where's our mind where is our breath at where's our mind at how are we approaching this before at how are we approaching this before at how are we approaching this before even getting in the cold you're hitting even getting in the cold you're hitting even getting in the cold you're hitting on that and I'm thinking about you know
09:00on that and I'm thinking about you know on that and I'm thinking about you know standing at the free throw line as a kid standing at the free throw line as a kid standing at the free throw line as a kid or you know the crowd you know booing or you know the crowd you know booing or you know the crowd you know booing you yelling at you and the and that like you yelling at you and the and that like you yelling at you and the and that like tightness that you that you can feel and tightness that you that you can feel and tightness that you that you can feel and having that experience in a practiced having that experience in a practiced having that experience in a practiced way to be able to to feel that tension way to be able to to feel that tension way to be able to to feel that tension or to feel that kind of uh you know uh or to feel that kind of uh you know uh or to feel that kind of uh you know uh anxiety ramp up in you and to be able to anxiety ramp up in you and to be able to anxiety ramp up in you and to be able to let it go in a you know in a safe space let it go in a you know in a safe space let it go in a you know in a safe space could be really powerful for for young could be really powerful for for young could be really powerful for for young athletes doing things that you normally athletes doing things that you normally athletes doing things that you normally wouldn't do and it it doesn't like wouldn't do and it it doesn't like wouldn't do and it it doesn't like you're not scared of it like you said you're not scared of it like you said you're not scared of it like you said the big moment if you're going to the the big moment if you're going to the the big moment if you're going to the going to the free throw line well it's going to the free throw line well it's going to the free throw line well it's like anything like today I give you an like anything like today I give you an like anything like today I give you an example I didn't want to work out like I example I didn't want to work out like I example I didn't want to work out like I was like all right I'm just going to get was like all right I'm just going to get was like all right I'm just going to get in my tub and I'm going to do this I got in my tub and I'm going to do this I got in my tub and I'm going to do this I got out I felt a lot better and I was like out I felt a lot better and I was like out I felt a lot better and I was like all right I'm just going to knock this all right I'm just going to knock this all right I'm just going to knock this workout out and I did it and there's no workout out and I did it and there's no workout out and I did it and there's no way I would have done it if I didn't get way I would have done it if I didn't get way I would have done it if I didn't get in my tub for 10 minutes first like it in my tub for 10 minutes first like it in my tub for 10 minutes first like it just gave me enough energy I don't know just gave me enough energy I don't know just gave me enough energy I don't know how you want to say it but it just made how you want to say it but it just made how you want to say it but it just made me feel good enough that I was like all me feel good enough that I was like all me feel good enough that I was like all right I'm going to do this and and then right I'm going to do this and and then right I'm going to do this and and then I mean by the time I got done then I was
10:00I mean by the time I got done then I was I mean by the time I got done then I was exhausted again but it gave me enough to exhausted again but it gave me enough to exhausted again but it gave me enough to to get through it and but it was the to get through it and but it was the to get through it and but it was the mental challenge like when I was in mental challenge like when I was in mental challenge like when I was in there I was like okay if I can do this I there I was like okay if I can do this I there I was like okay if I can do this I can go work out for 20 minutes I can go can go work out for 20 minutes I can go can go work out for 20 minutes I can go lift weights for 20 minutes that's right lift weights for 20 minutes that's right lift weights for 20 minutes that's right you know that's just but my question you know that's just but my question you know that's just but my question like just like a personal question is like just like a personal question is like just like a personal question is like I like to watch TV when I'm in it like I like to watch TV when I'm in it like I like to watch TV when I'm in it because it kind of like gets my mind off because it kind of like gets my mind off because it kind of like gets my mind off of it right is that is that a of it right is that is that a of it right is that is that a negative because would it be better if I negative because would it be better if I negative because would it be better if I didn't have something and I actually didn't have something and I actually didn't have something and I actually concentrate on the cold yeah it's a concentrate on the cold yeah it's a concentrate on the cold yeah it's a that's a great question um well the cool that's a great question um well the cool that's a great question um well the cool thing is that our body works so thing is that our body works so thing is that our body works so intelligently for us even when we're not intelligently for us even when we're not intelligently for us even when we're not trying to like right now our you know trying to like right now our you know trying to like right now our you know our our our liver is producing enzymes our our our liver is producing enzymes our our our liver is producing enzymes our stomach is digesting like we're not our stomach is digesting like we're not our stomach is digesting like we're not thinking about that we're breathing it's thinking about that we're breathing it's thinking about that we're breathing it's all autonomic and our autonomic nervous all autonomic and our autonomic nervous all autonomic and our autonomic nervous system is working so you could go in the system is working so you could go in the system is working so you could go in the tub and watch TV and vasil constriction tub and watch TV and vasil constriction tub and watch TV and vasil constriction is still GNA happen you don't have to is still GNA happen you don't have to is still GNA happen you don't have to think okay let me send blood flow from think okay let me send blood flow from think okay let me send blood flow from my extremities to my core and my kidney my extremities to my core and my kidney my extremities to my core and my kidney to protect itself right it's just like to protect itself right it's just like to protect itself right it's just like it's G to happen you're you're going to it's G to happen you're you're going to it's G to happen you're you're going to go numb but that's a beautiful part of
11:00go numb but that's a beautiful part of go numb but that's a beautiful part of the process so you're still going to be the process so you're still going to be the process so you're still going to be getting benefits while you're in the tub getting benefits while you're in the tub getting benefits while you're in the tub watching TV and it might feel like it's watching TV and it might feel like it's watching TV and it might feel like it's a little bit easier to to take your mind a little bit easier to to take your mind a little bit easier to to take your mind and distract yourself there but I I also and distract yourself there but I I also and distract yourself there but I I also think that there there there's levels to think that there there there's levels to think that there there there's levels to it and it's an invitation to play with it and it's an invitation to play with it and it's an invitation to play with and that's what I would say for you I and that's what I would say for you I and that's what I would say for you I would invite you to play with what would invite you to play with what would invite you to play with what happens if you bring that Focus back happens if you bring that Focus back happens if you bring that Focus back inward the same way if you think about inward the same way if you think about inward the same way if you think about like you're doing a curl for example like you're doing a curl for example like you're doing a curl for example you're just banging out curls you're you're just banging out curls you're you're just banging out curls you're listening to music what would what would listening to music what would what would listening to music what would what would happen if you were to do that same curl happen if you were to do that same curl happen if you were to do that same curl super slowly and just focus on every super slowly and just focus on every super slowly and just focus on every muscle fiber contract and expanding and muscle fiber contract and expanding and muscle fiber contract and expanding and I'm pretty sure there's there's probably I'm pretty sure there's there's probably I'm pretty sure there's there's probably research done around that and how that research done around that and how that research done around that and how that leads to even more greater gains but leads to even more greater gains but leads to even more greater gains but bringing your attention your focus bringing your attention your focus bringing your attention your focus towards it so something to play with um towards it so something to play with um towards it so something to play with um it's a very intimate process it can be a it's a very intimate process it can be a it's a very intimate process it can be a very intimate process I should say and very intimate process I should say and very intimate process I should say and for me that's where I found so many of for me that's where I found so many of for me that's where I found so many of the the benefits and so many more of the the the benefits and so many more of the the the benefits and so many more of the mental and emotional even spiritual mental and emotional even spiritual mental and emotional even spiritual benefits from the cold of going really benefits from the cold of going really benefits from the cold of going really internal and being very in tune with how internal and being very in tune with how internal and being very in tune with how am I feeling where's my breath where is am I feeling where's my breath where is am I feeling where's my breath where is the blood flow feeling like when do I the blood flow feeling like when do I the blood flow feeling like when do I notice that there's tingling in my or notice that there's tingling in my or notice that there's tingling in my or pins and needles in my left foot inflam pins and needles in my left foot inflam pins and needles in my left foot inflam there or my right foot's going numb how
12:00there or my right foot's going numb how there or my right foot's going numb how can I send breath there and it and and can I send breath there and it and and can I send breath there and it and and it it creates this meditative experience it it creates this meditative experience it it creates this meditative experience that really can can allow you to go that really can can allow you to go that really can can allow you to go inward far far greater than any other inward far far greater than any other inward far far greater than any other types of practices like that nature so types of practices like that nature so types of practices like that nature so for you I'd say play around with it see for you I'd say play around with it see for you I'd say play around with it see what happens when you do it might it'll what happens when you do it might it'll what happens when you do it might it'll be more challenging at first it could be be more challenging at first it could be be more challenging at first it could be more rewarding in the long run but at more rewarding in the long run but at more rewarding in the long run but at the end of the day you're still G to get the end of the day you're still G to get the end of the day you're still G to get the benefits of the vascular flush so the benefits of the vascular flush so the benefits of the vascular flush so you're you're selling me on it a little you're you're selling me on it a little you're you're selling me on it a little bit more uh but I'm not sure still how bit more uh but I'm not sure still how bit more uh but I'm not sure still how do you get then from you know the the do you get then from you know the the do you get then from you know the the Iceland to your your own company because Iceland to your your own company because Iceland to your your own company because Edge Theory Labs if people are Edge Theory Labs if people are Edge Theory Labs if people are interested go to their website they've interested go to their website they've interested go to their website they've got uh explanations about this it's it got uh explanations about this it's it got uh explanations about this it's it is you know clearly topnotch uh company is you know clearly topnotch uh company is you know clearly topnotch uh company that is at the Forefront of this stuff that is at the Forefront of this stuff that is at the Forefront of this stuff and I think that the your approach that and I think that the your approach that and I think that the your approach that you've hit on a little bit is not just you've hit on a little bit is not just you've hit on a little bit is not just the you know the technology behind the the you know the technology behind the the you know the technology behind the the cold plunge that you guys sell but the cold plunge that you guys sell but the cold plunge that you guys sell but also the the sort of uh you know also the the sort of uh you know also the the sort of uh you know all-encompassing approach to it where all-encompassing approach to it where all-encompassing approach to it where you can learn more about how to do it it you can learn more about how to do it it you can learn more about how to do it it and why to do it and you know have
13:00and why to do it and you know have and why to do it and you know have people almost like a pelaton or people almost like a pelaton or people almost like a pelaton or something like that to exactly to to something like that to exactly to to something like that to exactly to to jump into this Arena yeah absolutely we jump into this Arena yeah absolutely we jump into this Arena yeah absolutely we have a full-time director of performance have a full-time director of performance have a full-time director of performance and coaching and he's he's really top in and coaching and he's he's really top in and coaching and he's he's really top in the industry when it comes to breath the industry when it comes to breath the industry when it comes to breath work cold immersion one of the original work cold immersion one of the original work cold immersion one of the original one of the first was the first group of one of the first was the first group of one of the first was the first group of North America instructors Wim Hoff North America instructors Wim Hoff North America instructors Wim Hoff method instructors out here and and so method instructors out here and and so method instructors out here and and so we we put we put a lot of energy and we we put we put a lot of energy and we we put we put a lot of energy and resources and time into helping to resources and time into helping to resources and time into helping to really support people in this because really support people in this because really support people in this because it's one thing to just sell people a tub it's one thing to just sell people a tub it's one thing to just sell people a tub and that's not that's not how that that and that's not that's not how that that and that's not that's not how that that wasn't the intention of starting this wasn't the intention of starting this wasn't the intention of starting this like I didn't just say I want to start a like I didn't just say I want to start a like I didn't just say I want to start a company and I think this is going to be company and I think this is going to be company and I think this is going to be a growing industry so I want to a growing industry so I want to a growing industry so I want to capitalize on that and make a lot of capitalize on that and make a lot of capitalize on that and make a lot of money it's like I I have no interest in money it's like I I have no interest in money it's like I I have no interest in doing that it was like I was kind of doing that it was like I was kind of doing that it was like I was kind of forced to and kind of accidentally forced to and kind of accidentally forced to and kind of accidentally started this because when I got back started this because when I got back started this because when I got back from Iceland I was like okay this I saw from Iceland I was like okay this I saw from Iceland I was like okay this I saw the benefits that the cold was helping the benefits that the cold was helping the benefits that the cold was helping me and my cousin we were training for an me and my cousin we were training for an me and my cousin we were training for an Iron Man Triathlon at the time we saw Iron Man Triathlon at the time we saw Iron Man Triathlon at the time we saw like oh my God amazing recovery benefits like oh my God amazing recovery benefits like oh my God amazing recovery benefits the mental benefits of everything I just the mental benefits of everything I just the mental benefits of everything I just talked about I was feeling that I was talked about I was feeling that I was talked about I was feeling that I was feeling the same thing that you were feeling the same thing that you were feeling the same thing that you were saying earlier of like not wanting to do saying earlier of like not wanting to do saying earlier of like not wanting to do workout then going in the cold and being
14:00workout then going in the cold and being workout then going in the cold and being like I can take this on I can do like I can take this on I can do like I can take this on I can do anything now I'm feeling that anything now I'm feeling that anything now I'm feeling that invincibility so I'm like this is an invincibility so I'm like this is an invincibility so I'm like this is an everyday thing for me very quickly everyday thing for me very quickly everyday thing for me very quickly living here in Southern California I got living here in Southern California I got living here in Southern California I got sick of going to 7-Eleven and raiding sick of going to 7-Eleven and raiding sick of going to 7-Eleven and raiding the ice chest freezer there to get like the ice chest freezer there to get like the ice chest freezer there to get like enough ice bags to get the water cold enough ice bags to get the water cold enough ice bags to get the water cold and then I'm wasting all this water and then I'm wasting all this water and then I'm wasting all this water every single day um and and it was every single day um and and it was every single day um and and it was starting to have an effect on the on the starting to have an effect on the on the starting to have an effect on the on the water utility bill and then all the water utility bill and then all the water utility bill and then all the plastic from the from the from the ice plastic from the from the from the ice plastic from the from the from the ice bags and I'm like okay there's got to be bags and I'm like okay there's got to be bags and I'm like okay there's got to be better way so I I went I'm like I'm sold better way so I I went I'm like I'm sold better way so I I went I'm like I'm sold on the benefits of this I'm willing to on the benefits of this I'm willing to on the benefits of this I'm willing to go invest you know several thousand into go invest you know several thousand into go invest you know several thousand into a solution I was shocked to see there a solution I was shocked to see there a solution I was shocked to see there was nothing on the market that was below was nothing on the market that was below was nothing on the market that was below $112,000 at the time I was like you $112,000 at the time I was like you $112,000 at the time I was like you could either just buy 12 15 $20,000 could either just buy 12 15 $20,000 could either just buy 12 15 $20,000 these big fixed wall tubs that belong in these big fixed wall tubs that belong in these big fixed wall tubs that belong in mansions backyards but like I live in an mansions backyards but like I live in an mansions backyards but like I live in an apartment balcony I'm like how am I apartment balcony I'm like how am I apartment balcony I'm like how am I there's not even even if I wanted to do there's not even even if I wanted to do there's not even even if I wanted to do that I couldn't even do this so then my that I couldn't even do this so then my that I couldn't even do this so then my cousin and I I was just like let's let's cousin and I I was just like let's let's cousin and I I was just like let's let's let's build a chest freezer have you let's build a chest freezer have you let's build a chest freezer have you guys seen the chest freezers that people guys seen the chest freezers that people guys seen the chest freezers that people hack get like one of those meat freezers hack get like one of those meat freezers hack get like one of those meat freezers I went I you know I went down that I went I you know I went down that I went I you know I went down that pathway a little bit I definitely pathway a little bit I definitely pathway a little bit I definitely started it and then I kept you know
15:00started it and then I kept you know started it and then I kept you know hearing well you got to be careful cuz hearing well you got to be careful cuz hearing well you got to be careful cuz you might electrocute yourself and I was you might electrocute yourself and I was you might electrocute yourself and I was like I don't know if that's for like I don't know if that's for like I don't know if that's for me I'm trying to make myself healthier me I'm trying to make myself healthier me I'm trying to make myself healthier not and death is not gonna not gonna be not and death is not gonna not gonna be not and death is not gonna not gonna be a the end goal and and that's that's a the end goal and and that's that's a the end goal and and that's that's exactly how this company started because exactly how this company started because exactly how this company started because the next best thing I went after the next best thing I went after the next best thing I went after realizing okay well I'm not spending realizing okay well I'm not spending realizing okay well I'm not spending $15,000 on something I can't even you $15,000 on something I can't even you $15,000 on something I can't even you know put on my apartment balcony um I know put on my apartment balcony um I know put on my apartment balcony um I went to my cousin I'm like hey can you went to my cousin I'm like hey can you went to my cousin I'm like hey can you help me hack a chess freezer I found a help me hack a chess freezer I found a help me hack a chess freezer I found a Facebook group with 10,000 people at at Facebook group with 10,000 people at at Facebook group with 10,000 people at at the time and all these people hacking the time and all these people hacking the time and all these people hacking these chest freezers for cold water and these chest freezers for cold water and these chest freezers for cold water and and it was a little bit I'm not a DIY and it was a little bit I'm not a DIY and it was a little bit I'm not a DIY guy whatsoever I'm not a handyman guy whatsoever I'm not a handyman guy whatsoever I'm not a handyman whatsoever I'm the guy that will hire whatsoever I'm the guy that will hire whatsoever I'm the guy that will hire the handyman to come do the thing and um the handyman to come do the thing and um the handyman to come do the thing and um and so I asked my cousin I'm like hey and so I asked my cousin I'm like hey and so I asked my cousin I'm like hey you want to help me build this chest you want to help me build this chest you want to help me build this chest freezer and he was like what do you mean freezer and he was like what do you mean freezer and he was like what do you mean like are you gonna go hunting do you like are you gonna go hunting do you like are you gonna go hunting do you what do you need build a chest freezer what do you need build a chest freezer what do you need build a chest freezer I'm like no no so I can do my ice pass I'm like no no so I can do my ice pass I'm like no no so I can do my ice pass in there he's like are you crazy you're in there he's like are you crazy you're in there he's like are you crazy you're G electrocute yourself or lock yourself G electrocute yourself or lock yourself G electrocute yourself or lock yourself in there on accident like no way so we in there on accident like no way so we in there on accident like no way so we thought okay let's let's do a DIY thought okay let's let's do a DIY thought okay let's let's do a DIY version where we can buy a rubber mate version where we can buy a rubber mate version where we can buy a rubber mate tub and hook it up and find a an aqua tub and hook it up and find a an aqua tub and hook it up and find a an aqua Chiller hook it up to a water pump and
16:00Chiller hook it up to a water pump and Chiller hook it up to a water pump and have a filter and try to do something have a filter and try to do something have a filter and try to do something DIY and we did and we thought well I DIY and we did and we thought well I DIY and we did and we thought well I think we can make this better we can think we can make this better we can think we can make this better we can maybe make this portable so we can take maybe make this portable so we can take maybe make this portable so we can take it with us to Iron Man races or we can it with us to Iron Man races or we can it with us to Iron Man races or we can put it on your balcony right make it a put it on your balcony right make it a put it on your balcony right make it a little bit more accessible so that was little bit more accessible so that was little bit more accessible so that was that was the Genesis of of of creating that was the Genesis of of of creating that was the Genesis of of of creating Edge Theory labs and the edge tub and Edge Theory labs and the edge tub and Edge Theory labs and the edge tub and and uh and we were the first to Market and uh and we were the first to Market and uh and we were the first to Market to bring that portable all-in-one to bring that portable all-in-one to bring that portable all-in-one concept the portable tub that connects concept the portable tub that connects concept the portable tub that connects to an all-in-one Chiller that has the to an all-in-one Chiller that has the to an all-in-one Chiller that has the cooling the heating the filtration all cooling the heating the filtration all cooling the heating the filtration all into one box one unit and and so that into one box one unit and and so that into one box one unit and and so that that's how it started truly one of the that's how it started truly one of the that's how it started truly one of the big things for you guys' thing that big things for you guys' thing that big things for you guys' thing that works so well is the convenience you works so well is the convenience you works so well is the convenience you know like if you want to get in the tub know like if you want to get in the tub know like if you want to get in the tub you don't have to sit there and put the you don't have to sit there and put the you don't have to sit there and put the ice in wait for it to chill you know ice in wait for it to chill you know ice in wait for it to chill you know like get up and you can just get in it like get up and you can just get in it like get up and you can just get in it if you wanted to in the morning and it's if you wanted to in the morning and it's if you wanted to in the morning and it's ready to go right that's it that's it ready to go right that's it that's it ready to go right that's it that's it and and that's that's the thing like for and and that's that's the thing like for and and that's that's the thing like for me this morning um it also the chiller me this morning um it also the chiller me this morning um it also the chiller connects to an app on your phone so you connects to an app on your phone so you connects to an app on your phone so you can set schedules control the temp can set schedules control the temp can set schedules control the temp remotely or run certain programming so remotely or run certain programming so remotely or run certain programming so you can have it hot cold in the morning you can have it hot cold in the morning you can have it hot cold in the morning and hot tub at night night and and so
17:00and hot tub at night night and and so and hot tub at night night and and so for me the value in being able to wake for me the value in being able to wake for me the value in being able to wake up and know that I got cold cold cold up and know that I got cold cold cold up and know that I got cold cold cold clean water exactly the temperature that clean water exactly the temperature that clean water exactly the temperature that I want whenever it's always there ready I want whenever it's always there ready I want whenever it's always there ready for me and so it takes out that guess for me and so it takes out that guess for me and so it takes out that guess work it takes out the resistance around work it takes out the resistance around work it takes out the resistance around I want to do nice bath but I gota wait I want to do nice bath but I gota wait I want to do nice bath but I gota wait for it to cool down or I gotta go by ice for it to cool down or I gotta go by ice for it to cool down or I gotta go by ice like too much resistance and you're not like too much resistance and you're not like too much resistance and you're not going to do it as much so to know like I going to do it as much so to know like I going to do it as much so to know like I wake up in the morning the only excuse wake up in the morning the only excuse wake up in the morning the only excuse for me not going in is me it's only me for me not going in is me it's only me for me not going in is me it's only me vers me now like I've eliminated vers me now like I've eliminated vers me now like I've eliminated everything else and for for me to be everything else and for for me to be everything else and for for me to be able like this morning I I I I went in able like this morning I I I I went in able like this morning I I I I went in had a lot of resistance but I'm like you had a lot of resistance but I'm like you had a lot of resistance but I'm like you know what got a big day got a lot of know what got a big day got a lot of know what got a big day got a lot of calls got a lot of things going on like calls got a lot of things going on like calls got a lot of things going on like I'm gonna I'm GNA gift myself this this I'm gonna I'm GNA gift myself this this I'm gonna I'm GNA gift myself this this opportunity to go in and it just it just opportunity to go in and it just it just opportunity to go in and it just it just makes it you verse you which I think a makes it you verse you which I think a makes it you verse you which I think a lot of athletes especially hoopers can lot of athletes especially hoopers can lot of athletes especially hoopers can relate to It's You Verse you every time relate to It's You Verse you every time relate to It's You Verse you every time it's the game that's going on between it's the game that's going on between it's the game that's going on between your ears right here and so it takes out your ears right here and so it takes out your ears right here and so it takes out all the guess work and the heavy lifting all the guess work and the heavy lifting all the guess work and the heavy lifting so it's just it's always ready for you so it's just it's always ready for you so it's just it's always ready for you and that's such a game changer because and that's such a game changer because and that's such a game changer because then you do it more all right I got I then you do it more all right I got I then you do it more all right I got I ask then what what's your protocol and ask then what what's your protocol and ask then what what's your protocol and then uh to rewind a little bit where then uh to rewind a little bit where then uh to rewind a little bit where would you where would you start at if would you where would you start at if would you where would you start at if you were if you were to into it great you were if you were to into it great you were if you were to into it great question let's start with where would
18:00question let's start with where would question let's start with where would you start I recommend and and we have um you start I recommend and and we have um you start I recommend and and we have um we have access to I'm happy to share the we have access to I'm happy to share the we have access to I'm happy to share the links as well but we have like a a links as well but we have like a a links as well but we have like a a guided audio for recording for beginners guided audio for recording for beginners guided audio for recording for beginners who want to do their first Co imion and who want to do their first Co imion and who want to do their first Co imion and um I recommend starting it 55 degrees um I recommend starting it 55 degrees um I recommend starting it 55 degrees Fahrenheit at for two minutes two Fahrenheit at for two minutes two Fahrenheit at for two minutes two minutes of 55 degrees Fahrenheit not minutes of 55 degrees Fahrenheit not minutes of 55 degrees Fahrenheit not that long not that cold still cold that long not that cold still cold that long not that cold still cold enough to elicit a shock factor for most enough to elicit a shock factor for most enough to elicit a shock factor for most people um and certainly to get the people um and certainly to get the people um and certainly to get the benefits and long enough to receive benefits and long enough to receive benefits and long enough to receive benefits as well but in a short enough benefits as well but in a short enough benefits as well but in a short enough dose it's what we call the minimum dose it's what we call the minimum dose it's what we call the minimum effective dose so 2 minutes and 55 effective dose so 2 minutes and 55 effective dose so 2 minutes and 55 degrees fenhe this is also part of the degrees fenhe this is also part of the degrees fenhe this is also part of the reason why we love the edge tub is reason why we love the edge tub is reason why we love the edge tub is because you can set that temperature of because you can set that temperature of because you can set that temperature of 55 degrees it's a little bit harder to 55 degrees it's a little bit harder to 55 degrees it's a little bit harder to guess with ice um you gotta have the guess with ice um you gotta have the guess with ice um you gotta have the right ice it can go too cold it can be right ice it can go too cold it can be right ice it can go too cold it can be too hot right but but an ice bath it too hot right but but an ice bath it too hot right but but an ice bath it doesn't necessarily need to be ice like doesn't necessarily need to be ice like doesn't necessarily need to be ice like if it has ice form then it's probably if it has ice form then it's probably if it has ice form then it's probably going to be very cold it's going to be going to be very cold it's going to be going to be very cold it's going to be in the high you know high 30s so you in the high you know high 30s so you in the high you know high 30s so you don't need it to be that that cold so I don't need it to be that that cold so I don't need it to be that that cold so I recommend starting there to get a sense recommend starting there to get a sense recommend starting there to get a sense of before going down deeper deeper and of before going down deeper deeper and of before going down deeper deeper and lower temp lower temp lower temp I my preference is always to see people
19:00I my preference is always to see people I my preference is always to see people and when I'm coaching people on this is and when I'm coaching people on this is and when I'm coaching people on this is to have them go full immersion first to have them go full immersion first to have them go full immersion first because if you go full immersion like a because if you go full immersion like a because if you go full immersion like a lot of athletes people just just lower lot of athletes people just just lower lot of athletes people just just lower body that's good and you can stay longer body that's good and you can stay longer body that's good and you can stay longer if you do just your lower body but when if you do just your lower body but when if you do just your lower body but when you go full body you get your arms in you go full body you get your arms in you go full body you get your arms in there you get your core underneath you there you get your core underneath you there you get your core underneath you get you get up to your neck now you're get you get up to your neck now you're get you get up to your neck now you're getting your lymph nodes underneath the getting your lymph nodes underneath the getting your lymph nodes underneath the water as well it's just going to be a water as well it's just going to be a water as well it's just going to be a full lymphatic flush a full vascular full lymphatic flush a full vascular full lymphatic flush a full vascular flush and it's gonna be more challenging flush and it's gonna be more challenging flush and it's gonna be more challenging as well so I always prefer people Master as well so I always prefer people Master as well so I always prefer people Master the full immersion and their regulation the full immersion and their regulation the full immersion and their regulation at the more milder temps for shorter at the more milder temps for shorter at the more milder temps for shorter temps first and then start to increase temps first and then start to increase temps first and then start to increase the duration and then start to decrease the duration and then start to decrease the duration and then start to decrease the temperature from there so that's the temperature from there so that's the temperature from there so that's kind of the starting protocol that i' kind of the starting protocol that i' kind of the starting protocol that i' I'd recommend and then really the answer I'd recommend and then really the answer I'd recommend and then really the answer in terms of like what my protocol is it in terms of like what my protocol is it in terms of like what my protocol is it it depends it's a big fat it depends it depends it's a big fat it depends it depends it's a big fat it depends answer it depends on what I'm doing it answer it depends on what I'm doing it answer it depends on what I'm doing it depends on what I'm doing it for when depends on what I'm doing it for when depends on what I'm doing it for when I'm doing it and what the what the goal I'm doing it and what the what the goal I'm doing it and what the what the goal is so we talk a lot at Edge about this is so we talk a lot at Edge about this is so we talk a lot at Edge about this concept of a go a goal oriented approach concept of a go a goal oriented approach concept of a go a goal oriented approach for cold water immersion because for cold water immersion because for cold water immersion because depending on what your goal is how depending on what your goal is how depending on what your goal is how you're going to use a tub May differ if you're going to use a tub May differ if you're going to use a tub May differ if I'm wanting in the morning to get a
20:00I'm wanting in the morning to get a I'm wanting in the morning to get a quick pick me up or wake me up I'm going quick pick me up or wake me up I'm going quick pick me up or wake me up I'm going to go more likely on a colder temp full to go more likely on a colder temp full to go more likely on a colder temp full body immersion and I don't need to be in body immersion and I don't need to be in body immersion and I don't need to be in there for that long I'll jump in dunk my there for that long I'll jump in dunk my there for that long I'll jump in dunk my head and I'll regulate my breath I'll head and I'll regulate my breath I'll head and I'll regulate my breath I'll count to 10 breaths which ends up being count to 10 breaths which ends up being count to 10 breaths which ends up being about 90 seconds maybe 10 slow breaths about 90 seconds maybe 10 slow breaths about 90 seconds maybe 10 slow breaths and then I get out and I got my charge I and then I get out and I got my charge I and then I get out and I got my charge I got my cold shock I feel lit up but if I got my cold shock I feel lit up but if I got my cold shock I feel lit up but if I just Crush like on Saturday when I'm gon just Crush like on Saturday when I'm gon just Crush like on Saturday when I'm gon to go run you know do a 10- mile run for to go run you know do a 10- mile run for to go run you know do a 10- mile run for part of this for part of this training part of this for part of this training part of this for part of this training when I finish that run I'm going to want when I finish that run I'm going to want when I finish that run I'm going to want to do a little bit of a deeper cooling to do a little bit of a deeper cooling to do a little bit of a deeper cooling so I'm going to do so I'm going to do so I'm going to do um I'm going to do more mild temp in the um I'm going to do more mild temp in the um I'm going to do more mild temp in the high 40s or low 50s and I'm going to be high 40s or low 50s and I'm going to be high 40s or low 50s and I'm going to be in there for more like seven minutes and in there for more like seven minutes and in there for more like seven minutes and I might start with just my lower body I might start with just my lower body I might start with just my lower body and then I might bring my upper body in and then I might bring my upper body in and then I might bring my upper body in as well to to finish the flush so all as well to to finish the flush so all as well to to finish the flush so all these different things depend on what these different things depend on what these different things depend on what your what your goal is and what you're your what your goal is and what you're your what your goal is and what you're looking to achieve do you always dunk looking to achieve do you always dunk looking to achieve do you always dunk your head or you or no I just never dunk your head or you or no I just never dunk your head or you or no I just never dunk my head like I always do the full Merion my head like I always do the full Merion my head like I always do the full Merion but I just don't have that the dunk but I just don't have that the dunk but I just don't have that the dunk initially is that a thing the dunk is initially is that a thing the dunk is initially is that a thing the dunk is good the dunk is man it's like it's it's good the dunk is man it's like it's it's good the dunk is man it's like it's it's the dessert man it's the it's the icing
21:00the dessert man it's the it's the icing the dessert man it's the it's the icing on the cake the D the dunk just leaves on the cake the D the dunk just leaves on the cake the D the dunk just leaves you just so good because the dunk really you just so good because the dunk really you just so good because the dunk really forces you to regulate and also getting forces you to regulate and also getting forces you to regulate and also getting your getting your face and your head your getting your face and your head your getting your face and your head like we know that we have so many like we know that we have so many like we know that we have so many neurons and endings at the nerve endings neurons and endings at the nerve endings neurons and endings at the nerve endings at our in our head right and our hands at our in our head right and our hands at our in our head right and our hands and our face and so getting that under and our face and so getting that under and our face and so getting that under getting that the exposure even for a getting that the exposure even for a getting that the exposure even for a brief minute is vastly beneficial but brief minute is vastly beneficial but brief minute is vastly beneficial but the one of the protocols that I like the one of the protocols that I like the one of the protocols that I like that I want you to try is um and I I that I want you to try is um and I I that I want you to try is um and I I like to do my head dunk when I first get like to do my head dunk when I first get like to do my head dunk when I first get in because it it just shocks you that in because it it just shocks you that in because it it just shocks you that much more and then forces you to much more and then forces you to much more and then forces you to regulate so I'll get in I'll do like I regulate so I'll get in I'll do like I regulate so I'll get in I'll do like I call it the Oreo right where like I get call it the Oreo right where like I get call it the Oreo right where like I get in and I do the head dunk and then I in and I do the head dunk and then I in and I do the head dunk and then I come up and it just shocks the body okay come up and it just shocks the body okay come up and it just shocks the body okay forces it to regulate okay cool adapt forces it to regulate okay cool adapt forces it to regulate okay cool adapt adapt once I get that breath regulation adapt once I get that breath regulation adapt once I get that breath regulation back back I'm like okay a couple deep back back I'm like okay a couple deep back back I'm like okay a couple deep breaths I'm gonna dunk again come back breaths I'm gonna dunk again come back breaths I'm gonna dunk again come back up regulate regulate regulate and that's up regulate regulate regulate and that's up regulate regulate regulate and that's the middle part of the Oreo and then I'm the middle part of the Oreo and then I'm the middle part of the Oreo and then I'm going to do the last head dunk before I going to do the last head dunk before I going to do the last head dunk before I get out get back to my breath and then get out get back to my breath and then get out get back to my breath and then get out so you're doing three head dunks get out so you're doing three head dunks get out so you're doing three head dunks over the course of and and you can do over the course of and and you can do over the course of and and you can do your own timing on that you can say I'm your own timing on that you can say I'm your own timing on that you can say I'm going to do three minutes head dunk at going to do three minutes head dunk at going to do three minutes head dunk at the beginning head dunk halfway through
22:00the beginning head dunk halfway through the beginning head dunk halfway through and then head dunk at the end or you can and then head dunk at the end or you can and then head dunk at the end or you can just do it based on breath so like go in just do it based on breath so like go in just do it based on breath so like go in head dunk get back to your breath and head dunk get back to your breath and head dunk get back to your breath and then head dunk again get back to your then head dunk again get back to your then head dunk again get back to your breath head dunk again back to your breath head dunk again back to your breath head dunk again back to your breath out so something fun to try I'll breath out so something fun to try I'll breath out so something fun to try I'll try it I'm curious about then just some try it I'm curious about then just some try it I'm curious about then just some stories of of people that you guys have stories of of people that you guys have stories of of people that you guys have helped so far because I'm sure at this helped so far because I'm sure at this helped so far because I'm sure at this point the cool thing about your business point the cool thing about your business point the cool thing about your business is that you're able to actually change is that you're able to actually change is that you're able to actually change people's lives like your life has people's lives like your life has people's lives like your life has changed like this is something it's hard changed like this is something it's hard changed like this is something it's hard for me to to diffuse that initial like for me to to diffuse that initial like for me to to diffuse that initial like skepticism in people and I think the skepticism in people and I think the skepticism in people and I think the more stories I hear the easier it is for more stories I hear the easier it is for more stories I hear the easier it is for me to explain why it's important cuz me to explain why it's important cuz me to explain why it's important cuz it's easy to explain the scientific it's easy to explain the scientific it's easy to explain the scientific benefits once you know them but people benefits once you know them but people benefits once you know them but people don't necessarily connect to like don't necessarily connect to like don't necessarily connect to like adapost tissue and you know vas Vegas adapost tissue and you know vas Vegas adapost tissue and you know vas Vegas nerve right it's just not not the way nerve right it's just not not the way nerve right it's just not not the way that we that we talk it's not the that we that we talk it's not the that we that we talk it's not the vernacular but when we hear about people vernacular but when we hear about people vernacular but when we hear about people and you know where they were when they and you know where they were when they and you know where they were when they started as opposed to where they were started as opposed to where they were started as opposed to where they were after they they you know got in got into after they they you know got in got into after they they you know got in got into it I think that can be powerful yeah
23:00it I think that can be powerful yeah it I think that can be powerful yeah definitely oh man and this is this is definitely oh man and this is this is definitely oh man and this is this is the most rewarding and my favorite part the most rewarding and my favorite part the most rewarding and my favorite part about this this work that we're that about this this work that we're that about this this work that we're that we're doing and we're on like we got an we're doing and we're on like we got an we're doing and we're on like we got an email not too long ago from from a email not too long ago from from a email not too long ago from from a gentleman who's um who's a veteran um gentleman who's um who's a veteran um gentleman who's um who's a veteran um who is battling with PTSD and he sent an who is battling with PTSD and he sent an who is battling with PTSD and he sent an email and I have the screenshot it email and I have the screenshot it email and I have the screenshot it always gives me chills every time I always gives me chills every time I always gives me chills every time I retell the story I reread the email and retell the story I reread the email and retell the story I reread the email and he says how he's been um he's a he's he says how he's been um he's a he's he says how he's been um he's a he's he's a he's he's a war veteran and he's he's a he's he's a war veteran and he's he's a he's he's a war veteran and he's been battling with PTSD for for over a been battling with PTSD for for over a been battling with PTSD for for over a decade and he said that he did our cold decade and he said that he did our cold decade and he said that he did our cold ersion he did our tub and and followed ersion he did our tub and and followed ersion he did our tub and and followed one of our guided protocols and he said one of our guided protocols and he said one of our guided protocols and he said for the first time in 10 years he for the first time in 10 years he for the first time in 10 years he finally saw some relief from his finally saw some relief from his finally saw some relief from his symptoms of PTSD like holy that's symptoms of PTSD like holy that's symptoms of PTSD like holy that's nuts right like that's again that's an nuts right like that's again that's an nuts right like that's again that's an extreme end of the spectrum of the story extreme end of the spectrum of the story extreme end of the spectrum of the story but just to show the power of what that but just to show the power of what that but just to show the power of what that regulation can do and being able to help regulation can do and being able to help regulation can do and being able to help your nervous system and being able to your nervous system and being able to your nervous system and being able to help overcome stress like if you're help overcome stress like if you're help overcome stress like if you're someone that's stressed out and you want someone that's stressed out and you want someone that's stressed out and you want to feel a little bit less stressed out to feel a little bit less stressed out to feel a little bit less stressed out or understand how you can manage your or understand how you can manage your or understand how you can manage your stress better then what a what an stress better then what a what an stress better then what a what an amazing application for that so that's
24:00amazing application for that so that's amazing application for that so that's one that I always love to just be able one that I always love to just be able one that I always love to just be able to to to to reference because of how to to to to reference because of how to to to to reference because of how powerful it can be on that on that end powerful it can be on that on that end powerful it can be on that on that end of spectrum we have storage all the time of spectrum we have storage all the time of spectrum we have storage all the time of people I'm doing it consistently of people I'm doing it consistently of people I'm doing it consistently losing weight because you're going to be losing weight because you're going to be losing weight because you're going to be burning calories to warm yourself back burning calories to warm yourself back burning calories to warm yourself back back up after so people losing weight back up after so people losing weight back up after so people losing weight people um increasing their activity people um increasing their activity people um increasing their activity through the roof um people feeling through the roof um people feeling through the roof um people feeling happier less anxious less stressed less happier less anxious less stressed less happier less anxious less stressed less depressed so there there's something for depressed so there there's something for depressed so there there's something for there's something for everybody and there's something for everybody and there's something for everybody and that's why for me one of my big metrics that's why for me one of my big metrics that's why for me one of my big metrics and goals of measurements for success is and goals of measurements for success is and goals of measurements for success is getting asses in tubs how many asses can getting asses in tubs how many asses can getting asses in tubs how many asses can we get into tub how many people can we we get into tub how many people can we we get into tub how many people can we get into a tub to experience it and to get into a tub to experience it and to get into a tub to experience it and to try it because once you try it and and try it because once you try it and and try it because once you try it and and it just takes a little nudge for most it just takes a little nudge for most it just takes a little nudge for most people like people are interested and people like people are interested and people like people are interested and most people are open especially if most people are open especially if most people are open especially if you're like doesn't have to be that cold you're like doesn't have to be that cold you're like doesn't have to be that cold 55 you can do that then you get them to 55 you can do that then you get them to 55 you can do that then you get them to try it and once you feel that like whoa try it and once you feel that like whoa try it and once you feel that like whoa the feeling that after globe that warmth the feeling that after globe that warmth the feeling that after globe that warmth that your body produces when you get out that your body produces when you get out that your body produces when you get out and that feeling of closing a dopamine and that feeling of closing a dopamine and that feeling of closing a dopamine Loop and doing something challenging and Loop and doing something challenging and Loop and doing something challenging and then coming out on the other side of it then coming out on the other side of it then coming out on the other side of it and feeling accomplish and feeling accomplish and feeling accomplish and feeling that feeling that truly that
25:00and feeling that feeling that truly that and feeling that feeling that truly that high that registered high that you feel high that registered high that you feel high that registered high that you feel naturally you you can't UNF that and and naturally you you can't UNF that and and naturally you you can't UNF that and and you can't fake that so once someone can you can't fake that so once someone can you can't fake that so once someone can feel that then they're like okay maybe feel that then they're like okay maybe feel that then they're like okay maybe there's something here after all so talk there's something here after all so talk there's something here after all so talk is cheap at a certain point and that's is cheap at a certain point and that's is cheap at a certain point and that's why I just love to get people and why I just love to get people and why I just love to get people and facilitate first timers through it's my facilitate first timers through it's my facilitate first timers through it's my it's my biggest Joy at what age is it it's my biggest Joy at what age is it it's my biggest Joy at what age is it safe to get in the ice tub because I safe to get in the ice tub because I safe to get in the ice tub because I have an eight-year-old and he's been in have an eight-year-old and he's been in have an eight-year-old and he's been in mine great like he doesn't I mean he's mine great like he doesn't I mean he's mine great like he doesn't I mean he's been in it for like you know a couple been in it for like you know a couple been in it for like you know a couple minutes here and there you know like CU minutes here and there you know like CU minutes here and there you know like CU he he plays a lot of sports so I was he he plays a lot of sports so I was he he plays a lot of sports so I was like if you're so just jump in for a like if you're so just jump in for a like if you're so just jump in for a couple minutes I mean it's the midal couple minutes I mean it's the midal couple minutes I mean it's the midal part of it's obviously hard for a part of it's obviously hard for a part of it's obviously hard for a younger kid but is there any scientists younger kid but is there any scientists younger kid but is there any scientists or science part of it that could or science part of it that could or science part of it that could possibly hurt a younger kid by getting possibly hurt a younger kid by getting possibly hurt a younger kid by getting into it or that's a great question I into it or that's a great question I into it or that's a great question I don't think it's very well researched don't think it's very well researched don't think it's very well researched yet there's still so much research to be yet there's still so much research to be yet there's still so much research to be done in the space so there's not I I I done in the space so there's not I I I done in the space so there's not I I I don't know I don't recall there being don't know I don't recall there being don't know I don't recall there being any studies on younger participants any studies on younger participants any studies on younger participants probably for good reasons like doing probably for good reasons like doing probably for good reasons like doing studies on younger studies on younger studies on younger kids usually uh but but what what I'll
26:00kids usually uh but but what what I'll kids usually uh but but what what I'll say is um if there're it all comes down say is um if there're it all comes down say is um if there're it all comes down to someone's choice to get in and to someone's choice to get in and to someone's choice to get in and willingness to get in I know so many willingness to get in I know so many willingness to get in I know so many people whose kids do it I know so people people whose kids do it I know so people people whose kids do it I know so people from a young age whose kids do it from a from a young age whose kids do it from a from a young age whose kids do it from a physiological standpoint it's not like physiological standpoint it's not like physiological standpoint it's not like there's anything because their brain's there's anything because their brain's there's anything because their brain's less developed that it might affect less developed that it might affect less developed that it might affect there's nothing like that or they don't there's nothing like that or they don't there's nothing like that or they don't have they don't they don't possess have they don't they don't possess have they don't they don't possess certain um bio mechanical processes that certain um bio mechanical processes that certain um bio mechanical processes that we do um in fact younger children we do um in fact younger children we do um in fact younger children actually do better in the cult actually do better in the cult actually do better in the cult because what you were referring to because what you were referring to because what you were referring to earlier is this this concept of brown earlier is this this concept of brown earlier is this this concept of brown adapost tissue or brown fat which is an adapost tissue or brown fat which is an adapost tissue or brown fat which is an insulation factor that keeps us warm in insulation factor that keeps us warm in insulation factor that keeps us warm in the cold now babies have a very high the cold now babies have a very high the cold now babies have a very high percentage of brown adapost tissue or percentage of brown adapost tissue or percentage of brown adapost tissue or brown fat because babies don't have a brown fat because babies don't have a brown fat because babies don't have a shivering mechanism it takes certain shivering mechanism it takes certain shivering mechanism it takes certain amount of time for human babies to amount of time for human babies to amount of time for human babies to develop a shivering mechanism like when develop a shivering mechanism like when develop a shivering mechanism like when we get cold we can shiver what the we get cold we can shiver what the we get cold we can shiver what the Shivering does is it the contraction of Shivering does is it the contraction of Shivering does is it the contraction of our muscles warms us up and provides a our muscles warms us up and provides a our muscles warms us up and provides a metabolic value but when you're a little metabolic value but when you're a little metabolic value but when you're a little child for whatever reason you don't have child for whatever reason you don't have child for whatever reason you don't have that so you have a high stores of brown that so you have a high stores of brown that so you have a high stores of brown fat that can help you keep warm and cold fat that can help you keep warm and cold fat that can help you keep warm and cold climates and survive right it's also
27:00climates and survive right it's also climates and survive right it's also these survival instincts so we have these survival instincts so we have these survival instincts so we have these survival mechanisms built into us these survival mechanisms built into us these survival mechanisms built into us that will keep us safe in that um so for that will keep us safe in that um so for that will keep us safe in that um so for your for your son and for your for any your for your son and for your for any your for your son and for your for any any young kids out there that want to any young kids out there that want to any young kids out there that want to try I'm I'm a big fan so it's obviously try I'm I'm a big fan so it's obviously try I'm I'm a big fan so it's obviously up to the parent to to decide but if the up to the parent to to decide but if the up to the parent to to decide but if the kid is interested and is open-minded to kid is interested and is open-minded to kid is interested and is open-minded to trying it and is able to breathe through trying it and is able to breathe through trying it and is able to breathe through it then there's there's no harmful it then there's there's no harmful it then there's there's no harmful effects that have been have been shown effects that have been have been shown effects that have been have been shown or been researcher that I would be or been researcher that I would be or been researcher that I would be concerned of I'll just add on there concerned of I'll just add on there concerned of I'll just add on there where I'll just add on there where it where I'll just add on there where it where I'll just add on there where it gets for anybody for that matter for gets for anybody for that matter for gets for anybody for that matter for kids or just any adults I'm always very kids or just any adults I'm always very kids or just any adults I'm always very very sensitive you never want to force very sensitive you never want to force very sensitive you never want to force someone to do this um if they're going someone to do this um if they're going someone to do this um if they're going in and they're they're they're anxious in and they're they're they're anxious in and they're they're they're anxious and stressed and they're they're being and stressed and they're they're being and stressed and they're they're being forced in or peer pressured in then that forced in or peer pressured in then that forced in or peer pressured in then that can be a recipe for disaster that can be can be a recipe for disaster that can be can be a recipe for disaster that can be recie for them having a bad experience recie for them having a bad experience recie for them having a bad experience now thankfully I haven't seen anything now thankfully I haven't seen anything now thankfully I haven't seen anything terrible happen as a result but they terrible happen as a result but they terrible happen as a result but they have they can have a very bad experience have they can have a very bad experience have they can have a very bad experience or they can lock up or they can they can or they can lock up or they can they can or they can lock up or they can they can freeze up or just never want to do it freeze up or just never want to do it freeze up or just never want to do it again so I always remind people it's a again so I always remind people it's a again so I always remind people it's a choice make it a choice if you feel like choice make it a choice if you feel like choice make it a choice if you feel like you're ower if you're stepping into it you're ower if you're stepping into it you're ower if you're stepping into it like I want to do this ready to do this like I want to do this ready to do this like I want to do this ready to do this stepping into that place of power you're stepping into that place of power you're stepping into that place of power you're gonna have a good experience but if
28:00gonna have a good experience but if gonna have a good experience but if you're not or you're being forced in by you're not or you're being forced in by you're not or you're being forced in by someone else or peer pressured by someone else or peer pressured by someone else or peer pressured by someone else then it's not going to be a someone else then it's not going to be a someone else then it's not going to be a it's not going to be a good that's not it's not going to be a good that's not it's not going to be a good that's not gonna be a good experience for that gonna be a good experience for that gonna be a good experience for that person makes sense yeah if they're going person makes sense yeah if they're going person makes sense yeah if they're going to peer pressure anybody they better be to peer pressure anybody they better be to peer pressure anybody they better be buying a ticket to Iceland and jumping buying a ticket to Iceland and jumping buying a ticket to Iceland and jumping in in in uh that's right so that's right what do uh that's right so that's right what do uh that's right so that's right what do you think about the temperature do you you think about the temperature do you you think about the temperature do you think that the colder like the less think that the colder like the less think that the colder like the less amount of times better or or what's your amount of times better or or what's your amount of times better or or what's your thoughts on that if you're going in like thoughts on that if you're going in like thoughts on that if you're going in like I usually go in about 50° for about 10 I usually go in about 50° for about 10 I usually go in about 50° for about 10 minutes minutes minutes full body like do I need to goer than full body like do I need to goer than full body like do I need to goer than that or should I just stick with that no that or should I just stick with that no that or should I just stick with that no that's great that's that's a solid that's great that's that's a solid that's great that's that's a solid protocol that's like that's a nice deep protocol that's like that's a nice deep protocol that's like that's a nice deep cooling um it's it's fun to experiment cooling um it's it's fun to experiment cooling um it's it's fun to experiment with different temps and like it's all with different temps and like it's all with different temps and like it's all and part of the name of edge3 labs is and part of the name of edge3 labs is and part of the name of edge3 labs is this laboratory right like we are this this laboratory right like we are this this laboratory right like we are this laboratory for experimentation and laboratory for experimentation and laboratory for experimentation and exploration so that's a lot of the way exploration so that's a lot of the way exploration so that's a lot of the way that I approach this and we approach that I approach this and we approach that I approach this and we approach this because everybody's different this because everybody's different this because everybody's different everybody's unique and and this is and everybody's unique and and this is and everybody's unique and and this is and and things are going to work certain and things are going to work certain and things are going to work certain like you want to find your kind of like you want to find your kind of like you want to find your kind of Rhythm with what with how this works for Rhythm with what with how this works for Rhythm with what with how this works for you and how your body responds so I'm a you and how your body responds so I'm a you and how your body responds so I'm a big fan of just experimenting like
29:00big fan of just experimenting like big fan of just experimenting like that's great if that works for you keep that's great if that works for you keep that's great if that works for you keep doing that there's that you're getting doing that there's that you're getting doing that there's that you're getting full benefit from that for sure if you full benefit from that for sure if you full benefit from that for sure if you want to experiment with like it would be want to experiment with like it would be want to experiment with like it would be it' be cool to experiment with like what it' be cool to experiment with like what it' be cool to experiment with like what does doing colder for a shorter duration does doing colder for a shorter duration does doing colder for a shorter duration look like um or what does doing a little look like um or what does doing a little look like um or what does doing a little bit warmer for a longer duration look bit warmer for a longer duration look bit warmer for a longer duration look like like play around with it there's no like like play around with it there's no like like play around with it there's no hard and fast rules around this so but hard and fast rules around this so but hard and fast rules around this so but that 50 degrees at for 10 minutes that's that 50 degrees at for 10 minutes that's that 50 degrees at for 10 minutes that's a nice if whole body immersion that's a a nice if whole body immersion that's a a nice if whole body immersion that's a solid that's a deep Cooling and you're solid that's a deep Cooling and you're solid that's a deep Cooling and you're getting some serious benefits from you getting some serious benefits from you getting some serious benefits from you mentioned the app earlier is there a way mentioned the app earlier is there a way mentioned the app earlier is there a way for you and then the the lab part of it for you and then the the lab part of it for you and then the the lab part of it is there a way for you to collect some is there a way for you to collect some is there a way for you to collect some like U you know Anonymous metadata to to like U you know Anonymous metadata to to like U you know Anonymous metadata to to do some study about like what do some study about like what do some study about like what temperature is the most you know used or temperature is the most you know used or temperature is the most you know used or what length of time you know I don't what length of time you know I don't what length of time you know I don't know way to document and kind of share know way to document and kind of share know way to document and kind of share some of that out in sort of a I know some of that out in sort of a I know some of that out in sort of a I know it's not a total research based way but it's not a total research based way but it's not a total research based way but you know almost like a game plan a game you know almost like a game plan a game you know almost like a game plan a game plan or some kind of plan to follow plan or some kind of plan to follow plan or some kind of plan to follow maybe as a beginner I guess you could maybe as a beginner I guess you could maybe as a beginner I guess you could say yeah it's it's great it's a great say yeah it's it's great it's a great say yeah it's it's great it's a great thought it's definitely part of the thought it's definitely part of the thought it's definitely part of the vision that we have uh one of the things
30:00vision that we have uh one of the things vision that we have uh one of the things we are working on right now is doing we are working on right now is doing we are working on right now is doing peeru research studies um we're working peeru research studies um we're working peeru research studies um we're working with um we we have our tubs um just with um we we have our tubs um just with um we we have our tubs um just getting ready to get installed into uh getting ready to get installed into uh getting ready to get installed into uh whoop you know whoop tracker whoop Labs whoop you know whoop tracker whoop Labs whoop you know whoop tracker whoop Labs out in Boston and and so we're looking out in Boston and and so we're looking out in Boston and and so we're looking at doing some research with them as well at doing some research with them as well at doing some research with them as well to be able to track some of those to be able to track some of those to be able to track some of those biomarkers to and track that against biomarkers to and track that against biomarkers to and track that against certain protocols at different certain protocols at different certain protocols at different temperatures to be able to see sweet temperatures to be able to see sweet temperatures to be able to see sweet spots and and and and be able to do it spots and and and and be able to do it spots and and and and be able to do it because yeah we've got you know because yeah we've got you know because yeah we've got you know thousands of people out there using thousands of people out there using thousands of people out there using these Edge tubs so being to capture these Edge tubs so being to capture these Edge tubs so being to capture their data and and their experience with their data and and their experience with their data and and their experience with it is big and part of that's in our it is big and part of that's in our it is big and part of that's in our community space that we're constantly community space that we're constantly community space that we're constantly building out and and and we're starting building out and and and we're starting building out and and and we're starting to drop new packs of guided audio to drop new packs of guided audio to drop new packs of guided audio immersions guided Protocols of like here immersions guided Protocols of like here immersions guided Protocols of like here try this one here's one over here here's try this one here's one over here here's try this one here's one over here here's one that can optimize for post-workout one that can optimize for post-workout one that can optimize for post-workout recovery here's a pre-workout recovery a recovery here's a pre-workout recovery a recovery here's a pre-workout recovery a pre-workout performance boost here's one pre-workout performance boost here's one pre-workout performance boost here's one for this so um it's something we're for this so um it's something we're for this so um it's something we're constantly building out but I I constantly building out but I I constantly building out but I I definitely love that idea and that definitely love that idea and that definitely love that idea and that vision of being able to to get the track vision of being able to to get the track vision of being able to to get the track the data as well to be able to see what the data as well to be able to see what the data as well to be able to see what what's actually working what's actually working what's actually working [Music]
31:00[Music] [Music] all right uh we we know you got to get all right uh we we know you got to get all right uh we we know you got to get out of here we appreciate your time out of here we appreciate your time out of here we appreciate your time today we thought we'd have a little fun today we thought we'd have a little fun today we thought we'd have a little fun wrapping up here everybody loves a draft wrapping up here everybody loves a draft wrapping up here everybody loves a draft so we're going to draft our our favorite so we're going to draft our our favorite so we're going to draft our our favorite uh recovery uh tools we'll give you the uh recovery uh tools we'll give you the uh recovery uh tools we'll give you the the first pick since it may be obvious the first pick since it may be obvious the first pick since it may be obvious or maybe not uh but but we're going to or maybe not uh but but we're going to or maybe not uh but but we're going to give you the the first pick in the draft give you the the first pick in the draft give you the the first pick in the draft here we'll go a couple rounds okay so here we'll go a couple rounds okay so here we'll go a couple rounds okay so specifically product yeah yeah if you've specifically product yeah yeah if you've specifically product yeah yeah if you've got if you've got if you've got them got if you've got if you've got them got if you've got if you've got them then we got we'll go I I do I'm actually then we got we'll go I I do I'm actually then we got we'll go I I do I'm actually gonna this is going to be a hot take and gonna this is going to be a hot take and gonna this is going to be a hot take and I'm not going to go edge tub number one I'm not going to go edge tub number one I'm not going to go edge tub number one over might over might over might get I'm gonna say number one overall is get I'm gonna say number one overall is get I'm gonna say number one overall is um is a company called dream recovery um um is a company called dream recovery um um is a company called dream recovery um our buddy Todd Anderson he's actually an our buddy Todd Anderson he's actually an our buddy Todd Anderson he's actually an investor with us as well an awesome guy investor with us as well an awesome guy investor with us as well an awesome guy had to make an intro as well he's like a had to make an intro as well he's like a had to make an intro as well he's like a sleep and Recovery expert and um and he sleep and Recovery expert and um and he sleep and Recovery expert and um and he has this sleep eye mask and mouth tape has this sleep eye mask and mouth tape has this sleep eye mask and mouth tape for for for nasal breathing when you for for for nasal breathing when you for for for nasal breathing when you sleep in Theon ask and the biggest
32:00sleep in Theon ask and the biggest sleep in Theon ask and the biggest recovery and Performance Tool out there recovery and Performance Tool out there recovery and Performance Tool out there is sleep and I've noticed that massively is sleep and I've noticed that massively is sleep and I've noticed that massively in my life so I'm drafting sleep as in my life so I'm drafting sleep as in my life so I'm drafting sleep as number one and my boy Todd's dream number one and my boy Todd's dream number one and my boy Todd's dream recovery products as as number one recovery products as as number one recovery products as as number one overall okay didn't expect that I know I overall okay didn't expect that I know I overall okay didn't expect that I know I know I love it I mean it's right now know I love it I mean it's right now know I love it I mean it's right now probably the C- pledge is probably my probably the C- pledge is probably my probably the C- pledge is probably my number one as far as go to I mean I number one as far as go to I mean I number one as far as go to I mean I that's probably what I would take it that's probably what I would take it that's probably what I would take it second all right he's taking it second I second all right he's taking it second I second all right he's taking it second I I I actually would have gone that way I I actually would have gone that way I I actually would have gone that way too and I it seems czy because I I have too and I it seems czy because I I have too and I it seems czy because I I have literally tried uh son I've tried the literally tried uh son I've tried the literally tried uh son I've tried the percussion massage thing I've got the percussion massage thing I've got the percussion massage thing I've got the norch boots I've done Mobility uh norch boots I've done Mobility uh norch boots I've done Mobility uh training so I've done a bunch of these training so I've done a bunch of these training so I've done a bunch of these uh I think I would have gone that with uh I think I would have gone that with uh I think I would have gone that with my pick but I'm going to go Mobility my pick but I'm going to go Mobility my pick but I'm going to go Mobility exercise just some kind of protocol to exercise just some kind of protocol to exercise just some kind of protocol to to increase my your Mobility like find to increase my your Mobility like find to increase my your Mobility like find something that works for you I think it something that works for you I think it something that works for you I think it goes in that it depends type of thing um goes in that it depends type of thing um goes in that it depends type of thing um finding what makes makes you feel better finding what makes makes you feel better finding what makes makes you feel better but increases your like hip and you know but increases your like hip and you know but increases your like hip and you know ankle Mobil I had so many problems with ankle Mobil I had so many problems with ankle Mobil I had so many problems with my back because my ankles were locked up
33:00my back because my ankles were locked up my back because my ankles were locked up and I had no flexibility in my hips and and I had no flexibility in my hips and and I had no flexibility in my hips and it was just causing all kinds of other it was just causing all kinds of other it was just causing all kinds of other problems and as soon as I started on problems and as soon as I started on problems and as soon as I started on that pathway that's kind of what got me that pathway that's kind of what got me that pathway that's kind of what got me to all these other things I love that to all these other things I love that to all these other things I love that all right you got we'll go we'll go all right you got we'll go we'll go all right you got we'll go we'll go around one more time with your second around one more time with your second around one more time with your second second on the board um well now that now second on the board um well now that now second on the board um well now that now that uh ice bath is um is on is off the that uh ice bath is um is on is off the that uh ice bath is um is on is off the board I would say um I would say sauna board I would say um I would say sauna board I would say um I would say sauna I'm taking sauna that's that's part of I'm taking sauna that's that's part of I'm taking sauna that's that's part of my stack for sure and and and we hit my stack for sure and and and we hit my stack for sure and and and we hit sauna pretty aggressively over here we sauna pretty aggressively over here we sauna pretty aggressively over here we have a sauna in our in our facility here have a sauna in our in our facility here have a sauna in our in our facility here in our in our labs in our HQ we got a in our in our labs in our HQ we got a in our in our labs in our HQ we got a couple CT tubs set up sauna we got the couple CT tubs set up sauna we got the couple CT tubs set up sauna we got the normat tech we got all the toys over normat tech we got all the toys over normat tech we got all the toys over here but um the sauna we do this super here but um the sauna we do this super here but um the sauna we do this super Step Up protocol which is um hubman Step Up protocol which is um hubman Step Up protocol which is um hubman talking about this on his pod one time talking about this on his pod one time talking about this on his pod one time which which shows a um a which which shows a um a which which shows a um a 14x 14 fold increase in human in growth 14x 14 fold increase in human in growth 14x 14 fold increase in human in growth hormone um through doing this protocol hormone um through doing this protocol hormone um through doing this protocol so it's 30 minutes in at above 175 so so it's 30 minutes in at above 175 so so it's 30 minutes in at above 175 so hot temp so 30 minutes in 10 minutes out hot temp so 30 minutes in 10 minutes out hot temp so 30 minutes in 10 minutes out and you do that four times so four and you do that four times so four and you do that four times so four quarters of 30 minutes so it's two hours
34:00quarters of 30 minutes so it's two hours quarters of 30 minutes so it's two hours of full heat exposure at the end of the of full heat exposure at the end of the of full heat exposure at the end of the day it's it's it's a it's like a it's day it's it's it's a it's like a it's day it's it's it's a it's like a it's like a a trip it's like a psychedelic like a a trip it's like a psychedelic like a a trip it's like a psychedelic journey by the time you're done with it journey by the time you're done with it journey by the time you're done with it it's nuts but but doing those high temp it's nuts but but doing those high temp it's nuts but but doing those high temp um sauna recovery sessions are just so um sauna recovery sessions are just so um sauna recovery sessions are just so good because it's both it's similar to good because it's both it's similar to good because it's both it's similar to the cold tub where it's both recovery the cold tub where it's both recovery the cold tub where it's both recovery and performance because you're getting and performance because you're getting and performance because you're getting into that stress pocket where you're into that stress pocket where you're into that stress pocket where you're like all right I'm ready to get out now like all right I'm ready to get out now like all right I'm ready to get out now and that's where the training really and that's where the training really and that's where the training really starts how can I slow down my heart rate starts how can I slow down my heart rate starts how can I slow down my heart rate how can I just be in this intensity of how can I just be in this intensity of how can I just be in this intensity of the moment and be calm compose and then the moment and be calm compose and then the moment and be calm compose and then you get out you feel so amazing after it you get out you feel so amazing after it you get out you feel so amazing after it so I'm taking sa next is that like a so I'm taking sa next is that like a so I'm taking sa next is that like a once a week thing no that's like a once once a week thing no that's like a once once a week thing no that's like a once a once a quarter thing okay like two a once a quarter thing okay like two a once a quarter thing okay like two hours that's that's a big amount of time hours that's that's a big amount of time hours that's that's a big amount of time no that's like a couple times a year no that's like a couple times a year no that's like a couple times a year like just feeling yeah you're you're like just feeling yeah you're you're like just feeling yeah you're you're gonna get giddy up for it I'll have to gonna get giddy up for it I'll have to gonna get giddy up for it I'll have to try it then uh mine probably be uh try it then uh mine probably be uh try it then uh mine probably be uh compression boots because I've played a compression boots because I've played a compression boots because I've played a lot of basketball and sometimes I I'm lot of basketball and sometimes I I'm lot of basketball and sometimes I I'm not as motivated to get in the ice tub not as motivated to get in the ice tub not as motivated to get in the ice tub as we talked about mentally and the as we talked about mentally and the as we talked about mentally and the compression boots is definitely an compression boots is definitely an compression boots is definitely an easier option as far as mentally just to
35:00easier option as far as mentally just to easier option as far as mentally just to put them on and you can just sit there put them on and you can just sit there put them on and you can just sit there and watch TV or whatever and just let and watch TV or whatever and just let and watch TV or whatever and just let them go to work I love I love those too them go to work I love I love those too them go to work I love I love those too but I do feel like sometimes the T like but I do feel like sometimes the T like but I do feel like sometimes the T like the amount of time that they take to the the amount of time that they take to the the amount of time that they take to the and then the the setup so I'm going to and then the the setup so I'm going to and then the the setup so I'm going to go with the mine for the percussive go with the mine for the percussive go with the mine for the percussive massage the just the massage gun it massage the just the massage gun it massage the just the massage gun it always feels good too so that's like you always feels good too so that's like you always feels good too so that's like you can't lose you know again some of these can't lose you know again some of these can't lose you know again some of these things that are hard that's really easy things that are hard that's really easy things that are hard that's really easy so I mean that that's definitely a a you so I mean that that's definitely a a you so I mean that that's definitely a a you know that I reach for often that's know that I reach for often that's know that I reach for often that's definitely my go-to when I wake up and definitely my go-to when I wake up and definitely my go-to when I wake up and my back's stiff like I'll just get the my back's stiff like I'll just get the my back's stiff like I'll just get the gun out and I'll work my back out and gun out and I'll work my back out and gun out and I'll work my back out and usually I mean it's usually instant usually I mean it's usually instant usually I mean it's usually instant relief for me anyway so yeah that's good relief for me anyway so yeah that's good relief for me anyway so yeah that's good stuff all right man well I so appreciate stuff all right man well I so appreciate stuff all right man well I so appreciate your time where if you got anything to your time where if you got anything to your time where if you got anything to plug besides Ed or stuff that might be plug besides Ed or stuff that might be plug besides Ed or stuff that might be coming out or people should be looking coming out or people should be looking coming out or people should be looking out for and then if there's a place I'm out for and then if there's a place I'm out for and then if there's a place I'm kind of curious just for myself there's kind of curious just for myself there's kind of curious just for myself there's a place in the Midwest for people to a place in the Midwest for people to a place in the Midwest for people to check out Edge Theory typs I've used I check out Edge Theory typs I've used I check out Edge Theory typs I've used I was up in Indianapolis was up in Indianapolis was up in Indianapolis and I've been looking now this is and I've been looking now this is and I've been looking now this is definitely a uh something I've been
36:00definitely a uh something I've been definitely a uh something I've been doing on my trip so I went to Nashville doing on my trip so I went to Nashville doing on my trip so I went to Nashville and then to Indianapolis and I've looked and then to Indianapolis and I've looked and then to Indianapolis and I've looked for cold plunge Studios when I'm in the for cold plunge Studios when I'm in the for cold plunge Studios when I'm in the city because we're in a small town city because we're in a small town city because we're in a small town Jasper Indiana so nothing here at the Jasper Indiana so nothing here at the Jasper Indiana so nothing here at the moment uh but I did find a couple uh one moment uh but I did find a couple uh one moment uh but I did find a couple uh one in Indianapolis one in uh Nashville and in Indianapolis one in uh Nashville and in Indianapolis one in uh Nashville and they're using competitors uh cold plun they're using competitors uh cold plun they're using competitors uh cold plun so any place that uh you've got around so any place that uh you've got around so any place that uh you've got around here I would have to check I know here I would have to check I know here I would have to check I know there's definitely a couple but for good reason yeah defin definitely I for good reason yeah defin definitely I know I know in the west coast there's know I know in the west coast there's know I know in the west coast there's there's just so many popping up in every there's just so many popping up in every there's just so many popping up in every Every Little Town Center which is Every Little Town Center which is Every Little Town Center which is awesome and and I think it's making its awesome and and I think it's making its awesome and and I think it's making its way yeah so um yeah in terms of plugging way yeah so um yeah in terms of plugging way yeah so um yeah in terms of plugging um just what we got cranking at Edge um just what we got cranking at Edge um just what we got cranking at Edge right now is is we're we're really right now is is we're we're really right now is is we're we're really excited to continue sharing so be sure excited to continue sharing so be sure excited to continue sharing so be sure to give us a follow on Instagram myself to give us a follow on Instagram myself to give us a follow on Instagram myself as well um at Joshua Dean Church on my as well um at Joshua Dean Church on my as well um at Joshua Dean Church on my Ig is best place for people to reach out Ig is best place for people to reach out Ig is best place for people to reach out being touch I always love connecting being touch I always love connecting being touch I always love connecting with other like-minded people and um with other like-minded people and um with other like-minded people and um just excited to continue the journey all just excited to continue the journey all just excited to continue the journey all right man and it was great man it's
37:00right man and it was great man it's right man and it was great man it's great talking to you thank you for great talking to you thank you for great talking to you thank you for listening to the 199 podcast if you listening to the 199 podcast if you listening to the 199 podcast if you haven't already subscribed to the haven't already subscribed to the haven't already subscribed to the podcast make sure you do and while podcast make sure you do and while podcast make sure you do and while you're at it leave us a rating or view you're at it leave us a rating or view you're at it leave us a rating or view five stars only like the basketball camp five stars only like the basketball camp five stars only like the basketball camp we also have links to all of 199 social we also have links to all of 199 social we also have links to all of 199 social media so you never miss a release until media so you never miss a release until media so you never miss a release until next next next [Music] time time [Music]