E208 Recover quicker sleep better feel more alive with Cold Therapy with Joshua
00:00hi Joshua thank you so much for your hi Joshua thank you so much for your time today and for being on The Art of time today and for being on The Art of time today and for being on The Art of Living Well podcast we're really super Living Well podcast we're really super Living Well podcast we're really super excited to introduce our listeners to excited to introduce our listeners to excited to introduce our listeners to this topic that we're going to discuss this topic that we're going to discuss this topic that we're going to discuss today and we love meeting people in the today and we love meeting people in the today and we love meeting people in the health and wellness space who have you health and wellness space who have you health and wellness space who have you know used their own life's experiences know used their own life's experiences know used their own life's experiences and challenges to just dedicating their and challenges to just dedicating their and challenges to just dedicating their lives to helping serve others and um lives to helping serve others and um lives to helping serve others and um transform other people's lives so thank transform other people's lives so thank transform other people's lives so thank you for that yes super happy to be here you for that yes super happy to be here you for that yes super happy to be here and dive into all the layers of of of and dive into all the layers of of of and dive into all the layers of of of what that means yes exactly so before we what that means yes exactly so before we what that means yes exactly so before we dive into kind of the nuts and bolts of dive into kind of the nuts and bolts of dive into kind of the nuts and bolts of the interview we love asking all of our the interview we love asking all of our the interview we love asking all of our guests what is your one non-negotiable guests what is your one non-negotiable guests what is your one non-negotiable to start each to start each to start each day um my one non-negotiable to start day um my one non-negotiable to start day um my one non-negotiable to start each each each day well usually it is the ice bath it's day well usually it is the ice bath it's day well usually it is the ice bath it's going getting in tub very on I figured I going getting in tub very on I figured I going getting in tub very on I figured I figured yeah very on brand um no but but figured yeah very on brand um no but but figured yeah very on brand um no but but honestly that's not because sometimes I honestly that's not because sometimes I honestly that's not because sometimes I might be when I'm traveling or I'm on might be when I'm traveling or I'm on might be when I'm traveling or I'm on the airplane or or I'm in another place the airplane or or I'm in another place the airplane or or I'm in another place where I don't have access to getting
01:00where I don't have access to getting where I don't have access to getting into my into my ice bath into my Edge into my into my ice bath into my Edge into my into my ice bath into my Edge tub every day I would say the not tub every day I would say the not tub every day I would say the not non-negotiable I start each morning is non-negotiable I start each morning is non-negotiable I start each morning is with breathing so not necessarily doing with breathing so not necessarily doing with breathing so not necessarily doing like deep breath work circuit but just like deep breath work circuit but just like deep breath work circuit but just even just a few deep breaths just to even just a few deep breaths just to even just a few deep breaths just to wake up the diaphragm just to get oxygen wake up the diaphragm just to get oxygen wake up the diaphragm just to get oxygen into my system of just deep breaths to into my system of just deep breaths to into my system of just deep breaths to stretch and wake up the 12 pounds of stretch and wake up the 12 pounds of stretch and wake up the 12 pounds of breathing muscles that we have in our breathing muscles that we have in our breathing muscles that we have in our body that's non-negotiable for me and so body that's non-negotiable for me and so body that's non-negotiable for me and so sometimes I can just be literally laying sometimes I can just be literally laying sometimes I can just be literally laying in bed if I bring awareness to it first in bed if I bring awareness to it first in bed if I bring awareness to it first thing when I wake up or it can be thing when I wake up or it can be thing when I wake up or it can be getting to my yoga mat and doing a getting to my yoga mat and doing a getting to my yoga mat and doing a little little breathing wake up or little little breathing wake up or little little breathing wake up or somewhere in between so that's that's somewhere in between so that's that's somewhere in between so that's that's non-negotiable breathing I mean that's non-negotiable breathing I mean that's non-negotiable breathing I mean that's so it's just such an easy thing to so it's just such an easy thing to so it's just such an easy thing to incorporate for our listeners and for incorporate for our listeners and for incorporate for our listeners and for all those are like busy moms out there all those are like busy moms out there all those are like busy moms out there that are rushing to get out of bed or to that are rushing to get out of bed or to that are rushing to get out of bed or to tackle the day with work or kids or tackle the day with work or kids or tackle the day with work or kids or whatever it is like just pause I know whatever it is like just pause I know whatever it is like just pause I know Marne has talked about this before it's Marne has talked about this before it's Marne has talked about this before it's like something you do in bed and I've like something you do in bed and I've like something you do in bed and I've been trying to do it before I get out of been trying to do it before I get out of been trying to do it before I get out of bed because I do think it it resets like bed because I do think it it resets like bed because I do think it it resets like if you wake up in that nervous High qu
02:00if you wake up in that nervous High qu if you wake up in that nervous High qu state which many of us are this just state which many of us are this just state which many of us are this just helps to regulate our Central Nervous helps to regulate our Central Nervous helps to regulate our Central Nervous it's like like if we just all right now it's like like if we just all right now it's like like if we just all right now let's just take a deep breath and let's just take a deep breath and let's just take a deep breath and everybody listening as well just take a everybody listening as well just take a everybody listening as well just take a deep breath in through the deep breath in through the deep breath in through the nose then exhale Let It nose then exhale Let It nose then exhale Let It Go amazing just like that amazing how Go amazing just like that amazing how Go amazing just like that amazing how one breath like the tension in my one breath like the tension in my one breath like the tension in my shoulders and my neck and everything shoulders and my neck and everything shoulders and my neck and everything like you just feel it go in the one like you just feel it go in the one like you just feel it go in the one breath and it changes our physiology breath and it changes our physiology breath and it changes our physiology literally our blood chemistry changes literally our blood chemistry changes literally our blood chemistry changes with a deep breath like that yeah it's with a deep breath like that yeah it's with a deep breath like that yeah it's fascinating just one breath and and and fascinating just one breath and and and fascinating just one breath and and and to I know I know as as moms as well what to I know I know as as moms as well what to I know I know as as moms as well what do we tell our kids they could do breath do we tell our kids they could do breath do we tell our kids they could do breath yes which you know when my kids say that yes which you know when my kids say that yes which you know when my kids say that to me I get annoyed because it's usually to me I get annoyed because it's usually to me I get annoyed because it's usually in a context I don't in a context I don't in a context I don't like you need it yeah but it's good like you need it yeah but it's good like you need it yeah but it's good advice so anyway we would love to hear advice so anyway we would love to hear advice so anyway we would love to hear your story and your healing journey and your story and your healing journey and your story and your healing journey and how you became a cold immersion coach how you became a cold immersion coach how you became a cold immersion coach which we didn't even know was a thing
03:00which we didn't even know was a thing which we didn't even know was a thing and you founded Edge Theory labs and and you founded Edge Theory labs and and you founded Edge Theory labs and you've built this whole Community around you've built this whole Community around you've built this whole Community around your method can you talk about that a your method can you talk about that a your method can you talk about that a little bit little bit little bit absolutely yeah like like I'm sure absolutely yeah like like I'm sure absolutely yeah like like I'm sure everybody on whatever Journey that everybody on whatever Journey that everybody on whatever Journey that they're on whatever story they're they're on whatever story they're they're on whatever story they're telling um you got to wrestle through telling um you got to wrestle through telling um you got to wrestle through the mud right like our mess becomes our the mud right like our mess becomes our the mud right like our mess becomes our message and for me my mess became my message and for me my mess became my message and for me my mess became my message as well and I from the moment I message as well and I from the moment I message as well and I from the moment I was born breath it's so funny that I I was born breath it's so funny that I I was born breath it's so funny that I I teach breath work and bre is like I just teach breath work and bre is like I just teach breath work and bre is like I just said the non-negotiable to wake up but said the non-negotiable to wake up but said the non-negotiable to wake up but my breath was taken away from me quite my breath was taken away from me quite my breath was taken away from me quite literally when I was born and my lung literally when I was born and my lung literally when I was born and my lung collapsed minutes after I was born and collapsed minutes after I was born and collapsed minutes after I was born and um and they didn't know how long I was um and they didn't know how long I was um and they didn't know how long I was without oxygen so they they didn't know without oxygen so they they didn't know without oxygen so they they didn't know if I sustained brain damage or the if I sustained brain damage or the if I sustained brain damage or the extent of brain damage that I had so extent of brain damage that I had so extent of brain damage that I had so thankfully they were able to um make an thankfully they were able to um make an thankfully they were able to um make an incision um right there in the elevator incision um right there in the elevator incision um right there in the elevator as as they were taking me and I spent as as they were taking me and I spent as as they were taking me and I spent the first two weeks of my life in the the first two weeks of my life in the the first two weeks of my life in the NICU not even being able to to see my NICU not even being able to to see my NICU not even being able to to see my mom so that set the tone right my breath mom so that set the tone right my breath mom so that set the tone right my breath was was taken away from me from the
04:00was was taken away from me from the was was taken away from me from the beginning and and and for me my beginning and and and for me my beginning and and and for me my challenges have come in this lifetime so challenges have come in this lifetime so challenges have come in this lifetime so far in the in the form of physical far in the in the form of physical far in the in the form of physical physical challenges and physical trauma physical challenges and physical trauma physical challenges and physical trauma in my body so growing up as an active in my body so growing up as an active in my body so growing up as an active active boy playing around I had my fair active boy playing around I had my fair active boy playing around I had my fair share of like broken bones here and share of like broken bones here and share of like broken bones here and there sure that that's that's fine but there sure that that's that's fine but there sure that that's that's fine but um when I was 17 I had a a near-death um when I was 17 I had a a near-death um when I was 17 I had a a near-death experience actually when I had a um a experience actually when I had a um a experience actually when I had a um a rare injury to my um to my quad to my rare injury to my um to my quad to my rare injury to my um to my quad to my muscle and my quad called compartment muscle and my quad called compartment muscle and my quad called compartment syndrome and it basically from a blunt syndrome and it basically from a blunt syndrome and it basically from a blunt force trauma from from football and then force trauma from from football and then force trauma from from football and then much time and then another football much time and then another football much time and then another football injury I my muscle compartment had injury I my muscle compartment had injury I my muscle compartment had filled with blood so there was no filled with blood so there was no filled with blood so there was no circulation going to down to my toes so circulation going to down to my toes so circulation going to down to my toes so basically I want to ER because I was in basically I want to ER because I was in basically I want to ER because I was in so much pain and I was hoping to just so much pain and I was hoping to just so much pain and I was hoping to just get some pain meds and get some ice and get some pain meds and get some ice and get some pain meds and get some ice and they said we need to take you into they said we need to take you into they said we need to take you into surgery now otherwise we're gonna need surgery now otherwise we're gonna need surgery now otherwise we're gonna need to amputate your leg in a few hours and to amputate your leg in a few hours and to amputate your leg in a few hours and that was very sobering right as a that was very sobering right as a that was very sobering right as a 17-year-old kid to hear that like whoa 17-year-old kid to hear that like whoa 17-year-old kid to hear that like whoa so I went I got rushed into surgery and
05:00so I went I got rushed into surgery and so I went I got rushed into surgery and during that surgery I actually had this during that surgery I actually had this during that surgery I actually had this out-of- body experience and it changed out-of- body experience and it changed out-of- body experience and it changed my life entirely of feeling myself like my life entirely of feeling myself like my life entirely of feeling myself like hovering in the room and then coming hovering in the room and then coming hovering in the room and then coming back into connection with my body and back into connection with my body and back into connection with my body and that was just something that I couldn't that was just something that I couldn't that was just something that I couldn't ignore moving forward and and so ignore moving forward and and so ignore moving forward and and so recovering from that and then a couple recovering from that and then a couple recovering from that and then a couple years later I had appendectomy from years later I had appendectomy from years later I had appendectomy from appendicitis which is a normal thing appendicitis which is a normal thing appendicitis which is a normal thing until the doctor nicked an artery and I until the doctor nicked an artery and I until the doctor nicked an artery and I had internal bleeding blood transfusions had internal bleeding blood transfusions had internal bleeding blood transfusions weeks in the hospital very touch and go weeks in the hospital very touch and go weeks in the hospital very touch and go and um I I that after that was just and um I I that after that was just and um I I that after that was just brought to my I was brought to my knees brought to my I was brought to my knees brought to my I was brought to my knees quite literally just like I felt like my quite literally just like I felt like my quite literally just like I felt like my body was failing me I had developed body was failing me I had developed body was failing me I had developed chronic back pain as a result of another chronic back pain as a result of another chronic back pain as a result of another knee surgery I had for my ACL and so as knee surgery I had for my ACL and so as knee surgery I had for my ACL and so as a as a 22y old kid I'm sitting there a as a 22y old kid I'm sitting there a as a 22y old kid I'm sitting there just like feeling just horrible in my just like feeling just horrible in my just like feeling just horrible in my body not at home not comfortable feeling body not at home not comfortable feeling body not at home not comfortable feeling distrust feeling like I'm going to be in distrust feeling like I'm going to be in distrust feeling like I'm going to be in a wheelchair by the time I'm 30 right a wheelchair by the time I'm 30 right a wheelchair by the time I'm 30 right like literally these These are the like literally these These are the like literally these These are the beliefs and thoughts that I had and beliefs and thoughts that I had and beliefs and thoughts that I had and thankfully you know God works in thankfully you know God works in thankfully you know God works in mysterious ways as as I say and um I
06:00mysterious ways as as I say and um I mysterious ways as as I say and um I went to a yoga class my my uncle went to a yoga class my my uncle went to a yoga class my my uncle convinced me to go to this yoga class convinced me to go to this yoga class convinced me to go to this yoga class and it was a it was a sculpt yoga class and it was a it was a sculpt yoga class and it was a it was a sculpt yoga class if you guys done a sculpt yoga yeah not if you guys done a sculpt yoga yeah not if you guys done a sculpt yoga yeah not a fan but I have done it before yeah for a fan but I have done it before yeah for a fan but I have done it before yeah for me it was the only reason I it was the me it was the only reason I it was the me it was the only reason I it was the only way that I would ever walk into a only way that I would ever walk into a only way that I would ever walk into a yoga studio like oh no there's weights yoga studio like oh no there's weights yoga studio like oh no there's weights okay there's weights I'll go into yoga okay there's weights I'll go into yoga okay there's weights I'll go into yoga you right it was the gateway drug if you you right it was the gateway drug if you you right it was the gateway drug if you will and and so I went I went in and did will and and so I went I went in and did will and and so I went I went in and did it was a great workout but I remember at it was a great workout but I remember at it was a great workout but I remember at the end being in chiasa and I was like the end being in chiasa and I was like the end being in chiasa and I was like Yeah The Workout was good but what was Yeah The Workout was good but what was Yeah The Workout was good but what was that thing we did at the end what was that thing we did at the end what was that thing we did at the end what was that called chiasa like that felt really that called chiasa like that felt really that called chiasa like that felt really good I I I liked I felt I felt for for good I I I liked I felt I felt for for good I I I liked I felt I felt for for the first time that I can ever remember the first time that I can ever remember the first time that I can ever remember this feeling of like peace in my body this feeling of like peace in my body this feeling of like peace in my body like that was interesting so then I like that was interesting so then I like that was interesting so then I started doing other yoga classes right started doing other yoga classes right started doing other yoga classes right real yoga classes if you will and I real yoga classes if you will and I real yoga classes if you will and I started going deeper into it and started started going deeper into it and started started going deeper into it and started notice wow I can improve flexibility I notice wow I can improve flexibility I notice wow I can improve flexibility I can I can start to sit on my knees again can I can start to sit on my knees again can I can start to sit on my knees again I can improve range of motion my hips I can improve range of motion my hips I can improve range of motion my hips can open back up and that took me deep can open back up and that took me deep can open back up and that took me deep down this path of of becoming a yogi and down this path of of becoming a yogi and down this path of of becoming a yogi and I I eventually became a yoga instructor I I eventually became a yoga instructor I I eventually became a yoga instructor a big theme in my story is following a big theme in my story is following a big theme in my story is following these breadcrumbs of of being able to
07:00these breadcrumbs of of being able to these breadcrumbs of of being able to follow what what what what came up as a follow what what what what came up as a follow what what what what came up as a piece of interest for me or tool for me piece of interest for me or tool for me piece of interest for me or tool for me it's like okay cool that came up let me it's like okay cool that came up let me it's like okay cool that came up let me go learn more about that let me go go learn more about that let me go go learn more about that let me go follow that down and so that led me to follow that down and so that led me to follow that down and so that led me to becoming a yoga instructor as well and becoming a yoga instructor as well and becoming a yoga instructor as well and um and and and my story my story really um and and and my story my story really um and and and my story my story really just felt like it started there as I just felt like it started there as I just felt like it started there as I started realizing that whoa I've got started realizing that whoa I've got started realizing that whoa I've got this body here right like we live so this body here right like we live so this body here right like we live so much of our mind up so much of our life much of our mind up so much of our life much of our mind up so much of our life in our mind over stimulated up here and in our mind over stimulated up here and in our mind over stimulated up here and we forget that we have this body with us we forget that we have this body with us we forget that we have this body with us and this wisdom that's speaking through and this wisdom that's speaking through and this wisdom that's speaking through our body and and and pain and Trauma our body and and and pain and Trauma our body and and and pain and Trauma that stores in our body and emotions and that stores in our body and emotions and that stores in our body and emotions and and that was all just forign kind of and that was all just forign kind of and that was all just forign kind of stuff it down below the surface and so stuff it down below the surface and so stuff it down below the surface and so that opened the door for me I I'll pause that opened the door for me I I'll pause that opened the door for me I I'll pause there because this the story continues there because this the story continues there because this the story continues on into Iceland into whm Hoff and cold on into Iceland into whm Hoff and cold on into Iceland into whm Hoff and cold immersion but but I'll take a pause immersion but but I'll take a pause immersion but but I'll take a pause there in case there's any any questions there in case there's any any questions there in case there's any any questions or thoughts well I was just gonna say or thoughts well I was just gonna say or thoughts well I was just gonna say Stephanie and I are both Yogi yogis and Stephanie and I are both Yogi yogis and Stephanie and I are both Yogi yogis and have been through yoga teacher training have been through yoga teacher training have been through yoga teacher training as well and I think can relate to so as well and I think can relate to so as well and I think can relate to so much of what you're saying and I just much of what you're saying and I just much of what you're saying and I just listening to you talk reminds me of how
08:00listening to you talk reminds me of how listening to you talk reminds me of how many people find yoga and it changes many people find yoga and it changes many people find yoga and it changes their lives in in ways that you can't their lives in in ways that you can't their lives in in ways that you can't even imagine like you go in I mean even even imagine like you go in I mean even even imagine like you go in I mean even though I wasn't a fan of sculpt I went though I wasn't a fan of sculpt I went though I wasn't a fan of sculpt I went for the physical benefits of yoga and for the physical benefits of yoga and for the physical benefits of yoga and what I walked away with are these mental what I walked away with are these mental what I walked away with are these mental benefits and breath work benefits that I benefits and breath work benefits that I benefits and breath work benefits that I never even imagined could happen in a never even imagined could happen in a never even imagined could happen in a yoga practice so I'm hearing the same yoga practice so I'm hearing the same yoga practice so I'm hearing the same thing from you and it always fascinates thing from you and it always fascinates thing from you and it always fascinates me absolutely it's a great me absolutely it's a great me absolutely it's a great reminder um so you know Joshua continue reminder um so you know Joshua continue reminder um so you know Joshua continue on we know um you had this Retreat on we know um you had this Retreat on we know um you had this Retreat experience you started to get into more experience you started to get into more experience you started to get into more you know intense breath work yeah you you know intense breath work yeah you you know intense breath work yeah you can continue and share that absolutely can continue and share that absolutely can continue and share that absolutely so so yoga kind of cracked the door open so so yoga kind of cracked the door open so so yoga kind of cracked the door open if you will right it's like well okay if you will right it's like well okay if you will right it's like well okay hold on there's this there's this thing hold on there's this there's this thing hold on there's this there's this thing here there's this relationship with my here there's this relationship with my here there's this relationship with my body and this is a tool for me but I'm body and this is a tool for me but I'm body and this is a tool for me but I'm still not quite sure what's all going on still not quite sure what's all going on still not quite sure what's all going on here and then I as I continue down that
09:00here and then I as I continue down that here and then I as I continue down that path of Health and Wellness um I took path of Health and Wellness um I took path of Health and Wellness um I took control of my diet My Lifestyle shifted control of my diet My Lifestyle shifted control of my diet My Lifestyle shifted completely I I got healthy I shedded a completely I I got healthy I shedded a completely I I got healthy I shedded a lot of a lot of pounds I was carrying lot of a lot of pounds I was carrying lot of a lot of pounds I was carrying around that I didn't need to be holding around that I didn't need to be holding around that I didn't need to be holding on to anymore and a lot of inflammation on to anymore and a lot of inflammation on to anymore and a lot of inflammation chronic inflammation systemic chronic inflammation systemic chronic inflammation systemic inflammation in my body that was inflammation in my body that was inflammation in my body that was presenting itself in different ways and presenting itself in different ways and presenting itself in different ways and and so I started getting healthier and and so I started getting healthier and and so I started getting healthier and then I was listening to a podcast I love then I was listening to a podcast I love then I was listening to a podcast I love podcast and I heard this crazy Dutch guy podcast and I heard this crazy Dutch guy podcast and I heard this crazy Dutch guy named whm Hoff on a podcast and he was named whm Hoff on a podcast and he was named whm Hoff on a podcast and he was talking about talking about talking about um how he was sharing his story of how um how he was sharing his story of how um how he was sharing his story of how his wife had committed suicide and how his wife had committed suicide and how his wife had committed suicide and how he was he was on the brink of suicide as he was he was on the brink of suicide as he was he was on the brink of suicide as well and how doing cold immersion and well and how doing cold immersion and well and how doing cold immersion and going into the cold cold River in um in going into the cold cold River in um in going into the cold cold River in um in Amsterdam and and doing this breath work Amsterdam and and doing this breath work Amsterdam and and doing this breath work this Tomo style breath work from from this Tomo style breath work from from this Tomo style breath work from from the Himalayas started creating relief the Himalayas started creating relief the Himalayas started creating relief for him and he shared this message that for him and he shared this message that for him and he shared this message that resonated with me the time which is that resonated with me the time which is that resonated with me the time which is that we are responsible for our our own we are responsible for our our own we are responsible for our our own health strength and happiness and that health strength and happiness and that health strength and happiness and that was like so deeply empowering for me to was like so deeply empowering for me to was like so deeply empowering for me to hear we are are responsible I Joshua am
10:00hear we are are responsible I Joshua am hear we are are responsible I Joshua am responsible for my own health My Own responsible for my own health My Own responsible for my own health My Own Strength and my own happiness and it's Strength and my own happiness and it's Strength and my own happiness and it's such a par Paradigm Shift right it such a par Paradigm Shift right it such a par Paradigm Shift right it shifts the Paradigm to it's up to me shifts the Paradigm to it's up to me shifts the Paradigm to it's up to me right like no one's coming to save me right like no one's coming to save me right like no one's coming to save me like the calvary is not coming to save like the calvary is not coming to save like the calvary is not coming to save me it's like it's up to me and that's me it's like it's up to me and that's me it's like it's up to me and that's empowering to be able to say okay I'm empowering to be able to say okay I'm empowering to be able to say okay I'm gonna take control of this then I'm GNA gonna take control of this then I'm GNA gonna take control of this then I'm GNA explore I'm G to continue to find these explore I'm G to continue to find these explore I'm G to continue to find these tools and I really resonated with that tools and I really resonated with that tools and I really resonated with that so I went on his website to try to find so I went on his website to try to find so I went on his website to try to find like you know there's a workshop this is like you know there's a workshop this is like you know there's a workshop this is back in um end of 2018 end of 2018 so I back in um end of 2018 end of 2018 so I back in um end of 2018 end of 2018 so I went back I went on the website trying went back I went on the website trying went back I went on the website trying to see like oh is there a workshop that to see like oh is there a workshop that to see like oh is there a workshop that I can go check out what this Wim Hoff I can go check out what this Wim Hoff I can go check out what this Wim Hoff method is all about of the breathing and method is all about of the breathing and method is all about of the breathing and the cold and the mindset and there was the cold and the mindset and there was the cold and the mindset and there was nothing in the United States so there nothing in the United States so there nothing in the United States so there was it was it you know it was still was it was it you know it was still was it was it you know it was still early on in his in his in his Mass early on in his in his in his Mass early on in his in his in his Mass adoption and and he didn't have any adoption and and he didn't have any adoption and and he didn't have any instructors in the US so it was all very instructors in the US so it was all very instructors in the US so it was all very European and really Dutch Netherlands European and really Dutch Netherlands European and really Dutch Netherlands based and so I did see though there was based and so I did see though there was based and so I did see though there was a retreat and there was different Wim a retreat and there was different Wim a retreat and there was different Wim Hoff method Retreats and there was a Hoff method Retreats and there was a Hoff method Retreats and there was a retreat in Iceland and that scared the retreat in Iceland and that scared the retreat in Iceland and that scared the crap out of me like going into cold crap out of me like going into cold crap out of me like going into cold water I'm from from San Diego I'm a sun
11:00water I'm from from San Diego I'm a sun water I'm from from San Diego I'm a sun creature I like to the warm sand like I creature I like to the warm sand like I creature I like to the warm sand like I take stay stay away from anything cold take stay stay away from anything cold take stay stay away from anything cold but I uh I I felt that impulse that but I uh I I felt that impulse that but I uh I I felt that impulse that intuition saying there might be intuition saying there might be intuition saying there might be something here for you so it was with something here for you so it was with something here for you so it was with one of his first students ever a a one of his first students ever a a one of his first students ever a a beautiful amazing teacher named yuren beautiful amazing teacher named yuren beautiful amazing teacher named yuren yuran de brown who's become a close yuran de brown who's become a close yuran de brown who's become a close friend and uh and supporter of myself friend and uh and supporter of myself friend and uh and supporter of myself and so I signed up for the retreat just and so I signed up for the retreat just and so I signed up for the retreat just blindly I'm like all right this feels blindly I'm like all right this feels blindly I'm like all right this feels like the next best step right you hear like the next best step right you hear like the next best step right you hear someone on a podcast then you sign up someone on a podcast then you sign up someone on a podcast then you sign up for a retreat in Iceland right that's for a retreat in Iceland right that's for a retreat in Iceland right that's what you what you what you do again following the breadcrumbs it's do again following the breadcrumbs it's do again following the breadcrumbs it's how you're pull like a person can just how you're pull like a person can just how you're pull like a person can just be pulled or drawn to something and you be pulled or drawn to something and you be pulled or drawn to something and you don't really know why but you just have don't really know why but you just have don't really know why but you just have to do it yeah and i' so encourage to do it yeah and i' so encourage to do it yeah and i' so encourage everybody it's like follow that pull everybody it's like follow that pull everybody it's like follow that pull that pull is your intuition it's this that pull is your intuition it's this that pull is your intuition it's this guidance it's the universe it's God guidance it's the universe it's God guidance it's the universe it's God whatever you want to call it there's whatever you want to call it there's whatever you want to call it there's this there's this incomprehensible flow this there's this incomprehensible flow this there's this incomprehensible flow of life that that that leads you that of life that that that leads you that of life that that that leads you that pulls you on a path and and that's the pulls you on a path and and that's the pulls you on a path and and that's the difference I love how you I love how you difference I love how you I love how you difference I love how you I love how you use that word pull there Marne too use that word pull there Marne too use that word pull there Marne too because there's a difference between because there's a difference between because there's a difference between pushing and pulling like a lot of us try pushing and pulling like a lot of us try pushing and pulling like a lot of us try to push towards something you know we to push towards something you know we to push towards something you know we get this feeling like we're swimming get this feeling like we're swimming get this feeling like we're swimming upstream or like I'm going to make make upstream or like I'm going to make make upstream or like I'm going to make make this happen I'm going to go start this
12:00this happen I'm going to go start this this happen I'm going to go start this business like it feels like very business like it feels like very business like it feels like very effortful and you're pushing whereas effortful and you're pushing whereas effortful and you're pushing whereas this is a pull like I wasn't pushing I this is a pull like I wasn't pushing I this is a pull like I wasn't pushing I got to go find a retreat to go and I got got to go find a retreat to go and I got got to go find a retreat to go and I got to go find these tools it's like no to go find these tools it's like no to go find these tools it's like no there's something interest me there's there's something interest me there's there's something interest me there's this poll to take that next step and this poll to take that next step and this poll to take that next step and then you take the next step after that then you take the next step after that then you take the next step after that and the next step after that and You and the next step after that and You and the next step after that and You Follow the yellow brick road and all of Follow the yellow brick road and all of Follow the yellow brick road and all of a sudden you're you know you're you're a sudden you're you know you're you're a sudden you're you know you're you're you're you're you're at the Emerald City you're you're you're at the Emerald City you're you're you're at the Emerald City and that was the way that this was for and that was the way that this was for and that was the way that this was for me it was a strong poll and I encourage me it was a strong poll and I encourage me it was a strong poll and I encourage everybody whatever that impulse is everybody whatever that impulse is everybody whatever that impulse is whatever that curiosity is that whatever that curiosity is that whatever that curiosity is that open-minded curiosity follow that poll open-minded curiosity follow that poll open-minded curiosity follow that poll because that's the next step on your because that's the next step on your because that's the next step on your journey and who knows what that's going journey and who knows what that's going journey and who knows what that's going to unveil at that next intersection the to unveil at that next intersection the to unveil at that next intersection the the right person the right opportunity the right person the right opportunity the right person the right opportunity the right message the right teacher the right message the right teacher the right message the right teacher right it's it's always that that poll is right it's it's always that that poll is right it's it's always that that poll is what leads us to our destiny ultimately what leads us to our destiny ultimately what leads us to our destiny ultimately so that poll led me to Iceland and I so that poll led me to Iceland and I so that poll led me to Iceland and I show up and I do the first breathing show up and I do the first breathing show up and I do the first breathing session ever so I'm laying down there session ever so I'm laying down there session ever so I'm laying down there and we're doing this deep whm Hoff and we're doing this deep whm Hoff and we're doing this deep whm Hoff method breathing so it's it it ends up method breathing so it's it it ends up method breathing so it's it it ends up becoming more of a controlled becoming more of a controlled becoming more of a controlled hyperventilation so
13:00hyperventilation so hyperventilation so and definitely encourage everybody to to and definitely encourage everybody to to and definitely encourage everybody to to to to experience it in a safe to to experience it in a safe to to experience it in a safe environment as well never around water environment as well never around water environment as well never around water this is laying down on a mat I'm doing this is laying down on a mat I'm doing this is laying down on a mat I'm doing this deep deep breath work and and he's this deep deep breath work and and he's this deep deep breath work and and he's giving guidance to just follow whatever giving guidance to just follow whatever giving guidance to just follow whatever whatever Sensations you're feeling whatever Sensations you're feeling whatever Sensations you're feeling whatever emotions you're feeling breathe whatever emotions you're feeling breathe whatever emotions you're feeling breathe into it go deeper into it and so I into it go deeper into it and so I into it go deeper into it and so I noticed that on my body I felt this like noticed that on my body I felt this like noticed that on my body I felt this like little tingle right at the cision right little tingle right at the cision right little tingle right at the cision right at the spot where I had my incision for at the spot where I had my incision for at the spot where I had my incision for my appendicitis and my internal bleeding my appendicitis and my internal bleeding my appendicitis and my internal bleeding and it just like started tickling right and it just like started tickling right and it just like started tickling right right there and I'm like okay right there and I'm like okay right there and I'm like okay interesting keep breathing keep interesting keep breathing keep interesting keep breathing keep breathing and that tickle just slowly breathing and that tickle just slowly breathing and that tickle just slowly started to work its way up up up up to started to work its way up up up up to started to work its way up up up up to my chest kept breathing kept breathing my chest kept breathing kept breathing my chest kept breathing kept breathing to my throat kept breathing really got to my throat kept breathing really got to my throat kept breathing really got stuck there in my throat kept breathing stuck there in my throat kept breathing stuck there in my throat kept breathing and then all of a sudden out of nowhere and then all of a sudden out of nowhere and then all of a sudden out of nowhere I just started crying I started crying I just started crying I started crying I just started crying I started crying like I have I'm telling you like I've like I have I'm telling you like I've like I have I'm telling you like I've never cried before in my entire life and never cried before in my entire life and never cried before in my entire life and at that point in my life too it you know at that point in my life too it you know at that point in my life too it you know in 2019 I I probably hadn't cried for in 2019 I I probably hadn't cried for in 2019 I I probably hadn't cried for two years three years before right you two years three years before right you two years three years before right you know that was that my relationship with know that was that my relationship with know that was that my relationship with emotion was completely different emotion was completely different emotion was completely different different and and and and as as as a man
14:00different and and and and as as as a man different and and and and as as as a man I identified with relationship in a very I identified with relationship in a very I identified with relationship in a very different and unhealthy way and and so I different and unhealthy way and and so I different and unhealthy way and and so I it had been a while and so just the it had been a while and so just the it had been a while and so just the Waterworks turned on I S I cried deeply Waterworks turned on I S I cried deeply Waterworks turned on I S I cried deeply and the crying came from this place of and the crying came from this place of and the crying came from this place of oh my goodness body I love you thank you oh my goodness body I love you thank you oh my goodness body I love you thank you like you've been through so much and it like you've been through so much and it like you've been through so much and it just worked its way that that tickle just worked its way that that tickle just worked its way that that tickle worked its way around to every surgery worked its way around to every surgery worked its way around to every surgery that I had from my lung from when I was that I had from my lung from when I was that I had from my lung from when I was born to my knee from my ACL surgery to born to my knee from my ACL surgery to born to my knee from my ACL surgery to my quad from compartment syndrome right my quad from compartment syndrome right my quad from compartment syndrome right worked its way around my body to my back worked its way around my body to my back worked its way around my body to my back from the from from the chronic back pain from the from from the chronic back pain from the from from the chronic back pain that I had and it just felt like this that I had and it just felt like this that I had and it just felt like this release and it was these it felt like release and it was these it felt like release and it was these it felt like things were moving through me and things were moving through me and things were moving through me and released and and I'll never forget after released and and I'll never forget after released and and I'll never forget after that breath work session I was that breath work session I was that breath work session I was like my shoulders were dropped I felt like my shoulders were dropped I felt like my shoulders were dropped I felt the sense of peace and calm that I had the sense of peace and calm that I had the sense of peace and calm that I had never felt in my entire life and I was never felt in my entire life and I was never felt in my entire life and I was tripping out because all we did was lay tripping out because all we did was lay tripping out because all we did was lay down and breathe right I just laid down down and breathe right I just laid down down and breathe right I just laid down and breathe for an hour didn't take any and breathe for an hour didn't take any and breathe for an hour didn't take any drugs no plant medicine nothing just drugs no plant medicine nothing just drugs no plant medicine nothing just literally just sitting and breathing literally just sitting and breathing literally just sitting and breathing and I had this experience of my body
15:00and I had this experience of my body and I had this experience of my body moving and releasing emotion and so that moving and releasing emotion and so that moving and releasing emotion and so that to me was like that yoga class where it to me was like that yoga class where it to me was like that yoga class where it was like whatever the heck this is I was like whatever the heck this is I was like whatever the heck this is I need to follow this and I need to learn need to follow this and I need to learn need to follow this and I need to learn more and I need to know everything about more and I need to know everything about more and I need to know everything about what this is and I need to bring this what this is and I need to bring this what this is and I need to bring this into my life and bring this to other into my life and bring this to other into my life and bring this to other people and so that started the next people and so that started the next people and so that started the next phase of my journey so I have a few phase of my journey so I have a few phase of my journey so I have a few tactical questions about that so you tactical questions about that so you tactical questions about that so you were in Iceland were you outside were were in Iceland were you outside were were in Iceland were you outside were you wet were you cold or were you like you wet were you cold or were you like you wet were you cold or were you like in a indoor space yeah good question for in a indoor space yeah good question for in a indoor space yeah good question for the breathing Journey it's you're an the breathing Journey it's you're an the breathing Journey it's you're an indoor space you're in you're in a room indoor space you're in you're in a room indoor space you're in you're in a room and you're with a blanket and mask on and you're with a blanket and mask on and you're with a blanket and mask on you're comfortable because you're going you're comfortable because you're going you're comfortable because you're going deep in that work and then you deep in that work and then you deep in that work and then you supplement that with going outdoors and supplement that with going outdoors and supplement that with going outdoors and doing cold immersion and the cold doing cold immersion and the cold doing cold immersion and the cold immersion paired with that the what the immersion paired with that the what the immersion paired with that the what the cold water did was it just it just it cold water did was it just it just it cold water did was it just it just it just wakes your body up right it just wakes your body up right it just wakes your body up right it revitalizes every cell in your body and revitalizes every cell in your body and revitalizes every cell in your body and it and it shows you too through doing it and it shows you too through doing it and it shows you too through doing crazy things like climbing a mountain crazy things like climbing a mountain crazy things like climbing a mountain and nothing but your shorts things you and nothing but your shorts things you and nothing but your shorts things you thought were impossible or going into a
16:00thought were impossible or going into a thought were impossible or going into a freezing River for 5 10 minutes at a freezing River for 5 10 minutes at a freezing River for 5 10 minutes at a time and being okay and in your breath time and being okay and in your breath time and being okay and in your breath and not being hypothermic the cold then and not being hypothermic the cold then and not being hypothermic the cold then teaches you the lesson of how strong and teaches you the lesson of how strong and teaches you the lesson of how strong and beautiful your body is and how capable beautiful your body is and how capable beautiful your body is and how capable you are and how much the mind gets in you are and how much the mind gets in you are and how much the mind gets in the way of oh I can't do that I can't do the way of oh I can't do that I can't do the way of oh I can't do that I can't do that that's cold I can't do that but how that that's cold I can't do that but how that that's cold I can't do that but how when you're present with your body with when you're present with your body with when you're present with your body with your process you can do so much more your process you can do so much more your process you can do so much more than you think and the cold also taught than you think and the cold also taught than you think and the cold also taught the lesson of strength in surrender so the lesson of strength in surrender so the lesson of strength in surrender so for me as as someone at that time I was for me as as someone at that time I was for me as as someone at that time I was going into you know you think the way going into you know you think the way going into you know you think the way the way that I thought I approach the the way that I thought I approach the the way that I thought I approach the cold like did everything in my life to cold like did everything in my life to cold like did everything in my life to that point was I'm going to push forward that point was I'm going to push forward that point was I'm going to push forward and we're going to we're going to do it and we're going to we're going to do it and we're going to we're going to do it we're going to grit down I'm going to be we're going to grit down I'm going to be we're going to grit down I'm going to be tense but I'm going to I'm going to beat tense but I'm going to I'm going to beat tense but I'm going to I'm going to beat this like we're going to fight this and this like we're going to fight this and this like we're going to fight this and if you did take that approach to the if you did take that approach to the if you did take that approach to the cold you get slapped silly and humbled cold you get slapped silly and humbled cold you get slapped silly and humbled very quickly the approach you need to very quickly the approach you need to very quickly the approach you need to take to the cold and I offer this for take to the cold and I offer this for take to the cold and I offer this for you is you're going to have your cold you is you're going to have your cold you is you're going to have your cold experience this weekend as well experience this weekend as well experience this weekend as well as it's a surrender it's a relax it's as it's a surrender it's a relax it's as it's a surrender it's a relax it's How Deeply can you let go and there's so How Deeply can you let go and there's so How Deeply can you let go and there's so much strength in that surrender and so much strength in that surrender and so much strength in that surrender and so that message to me in my life was so that message to me in my life was so that message to me in my life was so spoton at the right time so so pairing spoton at the right time so so pairing spoton at the right time so so pairing that with the breath work um made that
17:00that with the breath work um made that that with the breath work um made that really Dynamic but for the breathing really Dynamic but for the breathing really Dynamic but for the breathing Marney we were inside and and in a very Marney we were inside and and in a very Marney we were inside and and in a very safe space and environment Never by the safe space and environment Never by the safe space and environment Never by the water you do that breathing either water you do that breathing either water you do that breathing either okay I mean I just I love hearing this okay I mean I just I love hearing this okay I mean I just I love hearing this story there's lots of examples of people story there's lots of examples of people story there's lots of examples of people that release emotions that are stored in that release emotions that are stored in that release emotions that are stored in your body whether it's physical pain or your body whether it's physical pain or your body whether it's physical pain or emotional pain that you've experienced emotional pain that you've experienced emotional pain that you've experienced and that the power of the breath to do and that the power of the breath to do and that the power of the breath to do that that that um it's just transformation I mean it um it's just transformation I mean it um it's just transformation I mean it transformed your life and it transformed transformed your life and it transformed transformed your life and it transformed so many lives and for our listeners out so many lives and for our listeners out so many lives and for our listeners out there who don't know who Wim Hoff is I there who don't know who Wim Hoff is I there who don't know who Wim Hoff is I mean you kind of shared a little bit mean you kind of shared a little bit mean you kind of shared a little bit Yeah but could you give like a quick Yeah but could you give like a quick Yeah but could you give like a quick snippet of snippet of snippet of like what he's about yeah because he's a like what he's about yeah because he's a like what he's about yeah because he's a little crazy guy when you hear about him little crazy guy when you hear about him little crazy guy when you hear about him what he's yeah yeah yeah so they call what he's yeah yeah yeah so they call what he's yeah yeah yeah so they call him the Iceman and he um he was really him the Iceman and he um he was really him the Iceman and he um he was really like he lived most of his life being like he lived most of his life being like he lived most of his life being this kind of Guinness World Record type this kind of Guinness World Record type this kind of Guinness World Record type of freak right like circus freak is is of freak right like circus freak is is of freak right like circus freak is is the way that they just thought him is the way that they just thought him is the way that they just thought him is this guy's crazy he can do these Mind this guy's crazy he can do these Mind this guy's crazy he can do these Mind Body things he climbed up to the death Body things he climbed up to the death Body things he climbed up to the death zone and to mount and nothing but a zone and to mount and nothing but a zone and to mount and nothing but a shorts ran a marathon in the Sahara
18:00shorts ran a marathon in the Sahara shorts ran a marathon in the Sahara Desert and over 100 degree Fahrenheit Desert and over 100 degree Fahrenheit Desert and over 100 degree Fahrenheit temperature and without a sip of water temperature and without a sip of water temperature and without a sip of water the whole time Barefoot like like crazy the whole time Barefoot like like crazy the whole time Barefoot like like crazy things swam swam under the polar ice cap things swam swam under the polar ice cap things swam swam under the polar ice cap did seven hour long ice bath right like did seven hour long ice bath right like did seven hour long ice bath right like all these things and and and everybody's all these things and and and everybody's all these things and and and everybody's just like wow this guy's crazy and then just like wow this guy's crazy and then just like wow this guy's crazy and then he started getting science involved he started getting science involved he started getting science involved because he was teaching he was saying because he was teaching he was saying because he was teaching he was saying the whole time everybody can do this the whole time everybody can do this the whole time everybody can do this right and so there was a really powerful right and so there was a really powerful right and so there was a really powerful study that he did where he through the study that he did where he through the study that he did where he through the through the breath work he you know he through the breath work he you know he through the breath work he you know he was saying how and kept preaching like was saying how and kept preaching like was saying how and kept preaching like oh yeah I don't get sick anymore you oh yeah I don't get sick anymore you oh yeah I don't get sick anymore you know this this helps your immune system know this this helps your immune system know this this helps your immune system so finally they did a scientific study so finally they did a scientific study so finally they did a scientific study around and so he trained um six other around and so he trained um six other around and so he trained um six other people I believe it was six a number of people I believe it was six a number of people I believe it was six a number of people and in this breath work in in people and in this breath work in in people and in this breath work in in this Wim Hoff method style breath work this Wim Hoff method style breath work this Wim Hoff method style breath work and they injected them with an eoli and they injected them with an eoli and they injected them with an eoli virus the bacteria bacterial virus into virus the bacteria bacterial virus into virus the bacteria bacterial virus into into their bloodstream and through the into their bloodstream and through the into their bloodstream and through the control group that didn't do any control group that didn't do any control group that didn't do any breathing they all got sick they had breathing they all got sick they had breathing they all got sick they had fevers the group that did the breath
19:00fevers the group that did the breath fevers the group that did the breath work every single one of them fought off work every single one of them fought off work every single one of them fought off the fever fought off their suppressed the fever fought off their suppressed the fever fought off their suppressed their their immune system response was their their immune system response was their their immune system response was suppressed based on doing the breath suppressed based on doing the breath suppressed based on doing the breath work and they were able to show that work and they were able to show that work and they were able to show that through the breathing we increase our through the breathing we increase our through the breathing we increase our adrenaline and the adrenaline increase adrenaline and the adrenaline increase adrenaline and the adrenaline increase leads to increased production of white leads to increased production of white leads to increased production of white blood cells which helps with our immune blood cells which helps with our immune blood cells which helps with our immune response so it was groundbreaking response so it was groundbreaking response so it was groundbreaking because what it did was it it literally because what it did was it it literally because what it did was it it literally changed science textbooks because it for changed science textbooks because it for changed science textbooks because it for the first time showed that we actually the first time showed that we actually the first time showed that we actually can have influence on our immune system can have influence on our immune system can have influence on our immune system we can do something consciously that can we can do something consciously that can we can do something consciously that can influence our immune system our influence our immune system our influence our immune system our endocrine system or our horm hormonal endocrine system or our horm hormonal endocrine system or our horm hormonal system we can do some we can introduce system we can do some we can introduce system we can do some we can introduce something like breath and conscious something like breath and conscious something like breath and conscious breath work to to influence our breath work to to influence our breath work to to influence our autonomic nervous system which to the to autonomic nervous system which to the to autonomic nervous system which to the to up to that point science thought was up to that point science thought was up to that point science thought was autonomic right it's automatic it's autonomic right it's automatic it's autonomic right it's automatic it's something that we don't consciously something that we don't consciously something that we don't consciously control but we actually can have an control but we actually can have an control but we actually can have an influence on it so once that happened influence on it so once that happened influence on it so once that happened there's this whole ground swell of of there's this whole ground swell of of there's this whole ground swell of of scci they want a Nobel Prize also for scci they want a Nobel Prize also for scci they want a Nobel Prize also for study on the intermittent hypoxia which study on the intermittent hypoxia which study on the intermittent hypoxia which is a deeper Rabbit Hole going to another is a deeper Rabbit Hole going to another is a deeper Rabbit Hole going to another time but science started the science time but science started the science time but science started the science Community started going crazy over what
20:00Community started going crazy over what Community started going crazy over what what was happening here and and then he what was happening here and and then he what was happening here and and then he started bringing this method more started bringing this method more started bringing this method more mainstream the Wim Hoff method which is mainstream the Wim Hoff method which is mainstream the Wim Hoff method which is a combination of that breath work plus a combination of that breath work plus a combination of that breath work plus cold exposure and mindset and focus as cold exposure and mindset and focus as cold exposure and mindset and focus as well as the three pillars of the Wim well as the three pillars of the Wim well as the three pillars of the Wim Hoff method to to bring it I I have Hoff method to to bring it I I have Hoff method to to bring it I I have ended up becoming a Wim Hoff method I'm ended up becoming a Wim Hoff method I'm ended up becoming a Wim Hoff method I'm certified instructor as well and I you certified instructor as well and I you certified instructor as well and I you know do I incorporate that very deeply know do I incorporate that very deeply know do I incorporate that very deeply into a lot of my into a lot of my into a lot of my work wow so interesting and so my work wow so interesting and so my work wow so interesting and so my brother-in-law who lives in Los Angeles brother-in-law who lives in Los Angeles brother-in-law who lives in Los Angeles has a cold plunge I'm curious if it's has a cold plunge I'm curious if it's has a cold plunge I'm curious if it's yours actually I need to go find out but yours actually I need to go find out but yours actually I need to go find out but um he swears by it like he said he um he swears by it like he said he um he swears by it like he said he hasn't been sick in multiple years since hasn't been sick in multiple years since hasn't been sick in multiple years since cold any cold plunges every day yep and cold any cold plunges every day yep and cold any cold plunges every day yep and people I mean it's a lot of experts have people I mean it's a lot of experts have people I mean it's a lot of experts have been saying this and I love that there's been saying this and I love that there's been saying this and I love that there's science behind it and I kind of laughed science behind it and I kind of laughed science behind it and I kind of laughed when I was we were thinking about this when I was we were thinking about this when I was we were thinking about this interview because like my grandma used interview because like my grandma used interview because like my grandma used to like give me a hard time about like to like give me a hard time about like to like give me a hard time about like going outside with wet hair because I going outside with wet hair because I going outside with wet hair because I was I grew up in Rochester New York now was I grew up in Rochester New York now was I grew up in Rochester New York now I live in Minnesota I can't seem to I live in Minnesota I can't seem to I live in Minnesota I can't seem to escape the cold for right now but people
21:00escape the cold for right now but people escape the cold for right now but people like you're going to catch a cold if you like you're going to catch a cold if you like you're going to catch a cold if you go outside with wet hair and I didn't go outside with wet hair and I didn't go outside with wet hair and I didn't care I was a teenager yeah um and I I care I was a teenager yeah um and I I care I was a teenager yeah um and I I don't even think twice about that now don't even think twice about that now don't even think twice about that now with my kids but just the the old almost with my kids but just the the old almost with my kids but just the the old almost like old wives tale or like the limiting like old wives tale or like the limiting like old wives tale or like the limiting beliefs that we've had in the past about beliefs that we've had in the past about beliefs that we've had in the past about how you get sick right well yeah think how you get sick right well yeah think how you get sick right well yeah think about it it's about it it's about it it's like air conditioning is so new in our like air conditioning is so new in our like air conditioning is so new in our evolution of humanity right like being evolution of humanity right like being evolution of humanity right like being able to live in an air conditioned able to live in an air conditioned able to live in an air conditioned environment like someone I was on environment like someone I was on environment like someone I was on another podcast who refers to it as a another podcast who refers to it as a another podcast who refers to it as a thermostat generation right like we're thermostat generation right like we're thermostat generation right like we're the thermostat generation where we're the thermostat generation where we're the thermostat generation where we're super used to everything cozy convenient super used to everything cozy convenient super used to everything cozy convenient and and comfortable but our our and and comfortable but our our and and comfortable but our our physiology our our Hardware hasn't physiology our our Hardware hasn't physiology our our Hardware hasn't evolved much past our ancestors that evolved much past our ancestors that evolved much past our ancestors that were living in an ice age right and our were living in an ice age right and our were living in an ice age right and our our ancestors that were that were living our ancestors that were that were living our ancestors that were that were living in the cold and people that are were in the cold and people that are were in the cold and people that are were cold adapted so we have that within our cold adapted so we have that within our cold adapted so we have that within our we have that within our makeup like we we have that within our makeup like we we have that within our makeup like we don't have to think twice when our when don't have to think twice when our when don't have to think twice when our when we go into cold water our body's going we go into cold water our body's going we go into cold water our body's going to listed a cold shock response like our to listed a cold shock response like our to listed a cold shock response like our our peoples are going to dilate our our
22:00our peoples are going to dilate our our our peoples are going to dilate our our our blood vessels are going to constrict our blood vessels are going to constrict our blood vessels are going to constrict to be able to keep blood in our core to to be able to keep blood in our core to to be able to keep blood in our core to save us and protect us blood flow is save us and protect us blood flow is save us and protect us blood flow is going to move from our our fingers we going to move from our our fingers we going to move from our our fingers we don't have to think about that don't have to think about that don't have to think about that thankfully it's a survival mechanism we thankfully it's a survival mechanism we thankfully it's a survival mechanism we have that built in with ourselves so so have that built in with ourselves so so have that built in with ourselves so so it is such a funny thing of like oh it is such a funny thing of like oh it is such a funny thing of like oh don't do that you're gon to catch a cold don't do that you're gon to catch a cold don't do that you're gon to catch a cold it's like our bodies are more than it's like our bodies are more than it's like our bodies are more than capable of handling this they've done it capable of handling this they've done it capable of handling this they've done it for the entire the entire dawn of for the entire the entire dawn of for the entire the entire dawn of humanity since the dawn of humanity so humanity since the dawn of humanity so humanity since the dawn of humanity so it's very very interesting so for me it's very very interesting so for me it's very very interesting so for me like I'm thinking about so Stephanie and like I'm thinking about so Stephanie and like I'm thinking about so Stephanie and I have committed to doing this I have committed to doing this I have committed to doing this experience this weekend it's a halfday experience this weekend it's a halfday experience this weekend it's a halfday retreat there's breath work there's retreat there's breath work there's retreat there's breath work there's sauna there's cold plunge which I sauna there's cold plunge which I sauna there's cold plunge which I believe is going to be in a lake yes believe is going to be in a lake yes believe is going to be in a lake yes it's you know cold here it's 30 it'll it's you know cold here it's 30 it'll it's you know cold here it's 30 it'll probably be like 40 degrees probably be like 40 degrees probably be like 40 degrees outside and I I don't have a lot of meat outside and I I don't have a lot of meat outside and I I don't have a lot of meat on my bones either to Stephanie I run on my bones either to Stephanie I run on my bones either to Stephanie I run cold typically like in the winter time cold typically like in the winter time cold typically like in the winter time I'm chilly like I'm dressed warmly I'm I'm chilly like I'm dressed warmly I'm I'm chilly like I'm dressed warmly I'm drinking tea the thought of jumping in a drinking tea the thought of jumping in a drinking tea the thought of jumping in a frozen or a cold lake I mean I'm
23:00frozen or a cold lake I mean I'm frozen or a cold lake I mean I'm terrified and I'm like thinking about am terrified and I'm like thinking about am terrified and I'm like thinking about am I going to get hypothermia is my heart I going to get hypothermia is my heart I going to get hypothermia is my heart gonna stop you know like how do you work gonna stop you know like how do you work gonna stop you know like how do you work through that and like yeah what advice through that and like yeah what advice through that and like yeah what advice do you have to for us and our listeners do you have to for us and our listeners do you have to for us and our listeners out there I love it well firstly he's out there I love it well firstly he's out there I love it well firstly he's understanding that's normal right that's understanding that's normal right that's understanding that's normal right that's a normal response and it's normal to a normal response and it's normal to a normal response and it's normal to notice even before it's like just notice notice even before it's like just notice notice even before it's like just notice how much in our mind we get what if this how much in our mind we get what if this how much in our mind we get what if this happens what if this happens what all happens what if this happens what all happens what if this happens what all that that that mental chatter that's up we're not that mental chatter that's up we're not that mental chatter that's up we're not present we're not with our body we're present we're not with our body we're present we're not with our body we're just up here in our mind so noticing too just up here in our mind so noticing too just up here in our mind so noticing too and even before you're about to go in and even before you're about to go in and even before you're about to go in you're going to notice like there's a you're going to notice like there's a you're going to notice like there's a little bit of an adrenaline drip little bit of an adrenaline drip little bit of an adrenaline drip happening right there's nerves in your happening right there's nerves in your happening right there's nerves in your body there's feeling and so that's it's body there's feeling and so that's it's body there's feeling and so that's it's a mirror it's a reflection so let's a mirror it's a reflection so let's a mirror it's a reflection so let's let's let's shift that gaze Inward and let's let's shift that gaze Inward and let's let's shift that gaze Inward and allow ourselves to allow ourselves to allow ourselves to just right just like you said earlier we just right just like you said earlier we just right just like you said earlier we take that deep breath we drop in our take that deep breath we drop in our take that deep breath we drop in our shoulders we get into a little bit more shoulders we get into a little bit more shoulders we get into a little bit more sense of sense of sense of presence okay cool okay acknowledge presence okay cool okay acknowledge presence okay cool okay acknowledge notice I noticed that I'm feeling these notice I noticed that I'm feeling these notice I noticed that I'm feeling these things let's create some separation I'm things let's create some separation I'm things let's create some separation I'm not afraid I notice that I'm feeling
24:00not afraid I notice that I'm feeling not afraid I notice that I'm feeling some fear right now normal okay cool and some fear right now normal okay cool and some fear right now normal okay cool and create up create some space to surprise create up create some space to surprise create up create some space to surprise yourself I would just say that just like yourself I would just say that just like yourself I would just say that just like create some space to surprise yourself create some space to surprise yourself create some space to surprise yourself and trust too that you're going to be in and trust too that you're going to be in and trust too that you're going to be in an environment where people are people an environment where people are people an environment where people are people that are leading this are safe they're that are leading this are safe they're that are leading this are safe they're they're trained they they know what to they're trained they they know what to they're trained they they know what to look out for and um and also give look out for and um and also give look out for and um and also give yourself some more credit because you yourself some more credit because you yourself some more credit because you are way more capable than you think and are way more capable than you think and are way more capable than you think and that's what the experience I think will that's what the experience I think will that's what the experience I think will show you as well and that's why I love show you as well and that's why I love show you as well and that's why I love guiding people through their first guiding people through their first guiding people through their first immersion is because you get out and you immersion is because you get out and you immersion is because you get out and you have this feeling of like I'm on top of have this feeling of like I'm on top of have this feeling of like I'm on top of the world like I just did this thing the world like I just did this thing the world like I just did this thing that I thought was scary and now I feel that I thought was scary and now I feel that I thought was scary and now I feel so much better and you're going to get so much better and you're going to get so much better and you're going to get the the cocktail of of neurochemicals as the the cocktail of of neurochemicals as the the cocktail of of neurochemicals as well that come with it the dopamine well that come with it the dopamine well that come with it the dopamine increase 250% the nor noradrenaline increase 250% the nor noradrenaline increase 250% the nor noradrenaline increase 53% you're going to get this increase 53% you're going to get this increase 53% you're going to get this whole benefit metabolic boost 200 plus whole benefit metabolic boost 200 plus whole benefit metabolic boost 200 plus perc so you're going to get all the perc so you're going to get all the perc so you're going to get all the benefit of that as well but I think benefit of that as well but I think benefit of that as well but I think firstly is just noticing that okay I firstly is just noticing that okay I firstly is just noticing that okay I feel this way and that's okay and just feel this way and that's okay and just feel this way and that's okay and just be present just be with your breath be present just be with your breath be present just be with your breath because when you're with your breath you because when you're with your breath you because when you're with your breath you know this is you know this is a yogi know this is you know this is a yogi know this is you know this is a yogi when you're deep in that in in that pose when you're deep in that in in that pose when you're deep in that in in that pose whatever ever pose that you're in and whatever ever pose that you're in and whatever ever pose that you're in and you feel that burn lighting up like what
25:00you feel that burn lighting up like what you feel that burn lighting up like what do you do when you're sitting deep in do you do when you're sitting deep in do you do when you're sitting deep in chair chair chair pose you breathe into it you breathe pose you breathe into it you breathe pose you breathe into it you breathe deeper into it it's no different it's deeper into it it's no different it's deeper into it it's no different it's just another it's another pose if you just another it's another pose if you just another it's another pose if you will it's no will it's no will it's no different different different okay I'm getting a little more excited okay I'm getting a little more excited okay I'm getting a little more excited about this experience excited and a about this experience excited and a about this experience excited and a because I listen to people like you and because I listen to people like you and because I listen to people like you and others and see people and hear the others and see people and hear the others and see people and hear the imense benefits and I do think just that imense benefits and I do think just that imense benefits and I do think just that mental aspect of it and that we can do mental aspect of it and that we can do mental aspect of it and that we can do hard things and that we were you know hard things and that we were you know hard things and that we were you know genetically designed to be able to genetically designed to be able to genetically designed to be able to expose to cold and one thing I have to expose to cold and one thing I have to expose to cold and one thing I have to say I've been doing more of so our you say I've been doing more of so our you say I've been doing more of so our you know it's it's November and we're in know it's it's November and we're in know it's it's November and we're in Minnesota so it's cold and we've had Minnesota so it's cold and we've had Minnesota so it's cold and we've had some Colder Weather and you know you some Colder Weather and you know you some Colder Weather and you know you look at others around you and they are look at others around you and they are look at others around you and they are bundled up like it's January because bundled up like it's January because bundled up like it's January because it's gonna get a hell of a lot colder it's gonna get a hell of a lot colder it's gonna get a hell of a lot colder here and they are wearing their full here and they are wearing their full here and they are wearing their full long down coat that would be me okay long down coat that would be me okay long down coat that would be me okay well no judgment but what I've been very well no judgment but what I've been very well no judgment but what I've been very attuned to is I'm wearing light jackets attuned to is I'm wearing light jackets attuned to is I'm wearing light jackets when I go outside and I'm trying not to when I go outside and I'm trying not to when I go outside and I'm trying not to like bundle up too much
26:00like bundle up too much like bundle up too much because I think that coat exposure is because I think that coat exposure is because I think that coat exposure is good for us and I mean I'm still wearing good for us and I mean I'm still wearing good for us and I mean I'm still wearing a light coat but I'm trying to gradually a light coat but I'm trying to gradually a light coat but I'm trying to gradually kind of ease my way into it and I'm kind of ease my way into it and I'm kind of ease my way into it and I'm always thinking well if I wear that coat always thinking well if I wear that coat always thinking well if I wear that coat now and the boots and the hat then what now and the boots and the hat then what now and the boots and the hat then what am I going to wear in January yeah are am I going to wear in January yeah are am I going to wear in January yeah are you familiar with brown fat have you you familiar with brown fat have you you familiar with brown fat have you guys talked about Brown fat I mean we guys talked about Brown fat I mean we guys talked about Brown fat I mean we haven't talked about it on the show but haven't talked about it on the show but haven't talked about it on the show but I've read a lot about it in cold therapy I've read a lot about it in cold therapy I've read a lot about it in cold therapy yeah so so that's big so Brown fat or yeah so so that's big so Brown fat or yeah so so that's big so Brown fat or brown adapost tisue bat is um is a very brown adapost tisue bat is um is a very brown adapost tisue bat is um is a very very interesting um point of research very interesting um point of research very interesting um point of research right now because there's some insane right now because there's some insane right now because there's some insane things that they're seeing um nature things that they're seeing um nature things that they're seeing um nature published a um an article and research published a um an article and research published a um an article and research around um Brown adapost tissue presence around um Brown adapost tissue presence around um Brown adapost tissue presence in mice and how that actually can lead in mice and how that actually can lead in mice and how that actually can lead to um and and how actually it was to um and and how actually it was to um and and how actually it was playing a role in cancer in actual playing a role in cancer in actual playing a role in cancer in actual cancer treatment fascinating so um I can cancer treatment fascinating so um I can cancer treatment fascinating so um I can share the link on that too but Brown share the link on that too but Brown share the link on that too but Brown adapost tissue we have different types adapost tissue we have different types adapost tissue we have different types of fat like most of us think fat is bad of fat like most of us think fat is bad of fat like most of us think fat is bad but we have different types of fat in but we have different types of fat in but we have different types of fat in our body we have white fat which is
27:00our body we have white fat which is our body we have white fat which is which is when we think of bad fat is the which is when we think of bad fat is the which is when we think of bad fat is the bad fat uh we have beige fat which is in bad fat uh we have beige fat which is in bad fat uh we have beige fat which is in between white and brown and then we have between white and brown and then we have between white and brown and then we have brown fat Brown adapost tissue Brown brown fat Brown adapost tissue Brown brown fat Brown adapost tissue Brown Fat's really good it's the good healthy Fat's really good it's the good healthy Fat's really good it's the good healthy fat for us because the the brown fat has fat for us because the the brown fat has fat for us because the the brown fat has a it works like a furnace if you will so a it works like a furnace if you will so a it works like a furnace if you will so the brown fat has a has a metabolic the brown fat has a has a metabolic the brown fat has a has a metabolic value and so the brown fat actually value and so the brown fat actually value and so the brown fat actually Burns white fat so you can have high Burns white fat so you can have high Burns white fat so you can have high Brown fat stores and it will burn the Brown fat stores and it will burn the Brown fat stores and it will burn the white fat for you and the brown fat it white fat for you and the brown fat it white fat for you and the brown fat it works as an insulator for us it's it's works as an insulator for us it's it's works as an insulator for us it's it's it's a line of defense for thermogenesis it's a line of defense for thermogenesis it's a line of defense for thermogenesis so our body so our Brown fat releases so our body so our Brown fat releases so our body so our Brown fat releases warmth when we're in cold environments warmth when we're in cold environments warmth when we're in cold environments and so they they they've researched this and so they they they've researched this and so they they they've researched this in people that are that work like in people that are that work like in people that are that work like construction workers in Minnesota let's construction workers in Minnesota let's construction workers in Minnesota let's say or I think in Canada with the say or I think in Canada with the say or I think in Canada with the research they did during the winter they research they did during the winter they research they did during the winter they have high con High stores of brown fat have high con High stores of brown fat have high con High stores of brown fat our body builds bound brown fat very our body builds bound brown fat very our body builds bound brown fat very quickly after a week in Iceland that I quickly after a week in Iceland that I quickly after a week in Iceland that I just came back from I noticed how much just came back from I noticed how much just came back from I noticed how much more cold adapted I am even after two more cold adapted I am even after two more cold adapted I am even after two days my brown fat stores start building days my brown fat stores start building days my brown fat stores start building and I'm able to to to to regulate myself and I'm able to to to to regulate myself and I'm able to to to to regulate myself and generate heat within my body and generate heat within my body and generate heat within my body AAR yeah truly and we know this is as
28:00AAR yeah truly and we know this is as AAR yeah truly and we know this is as chill toddlers toddlers don't have a chill toddlers toddlers don't have a chill toddlers toddlers don't have a shivering mechanism like it's up to a shivering mechanism like it's up to a shivering mechanism like it's up to a certain age Babies Can't shiver and so certain age Babies Can't shiver and so certain age Babies Can't shiver and so they have a high Brown fat store to be they have a high Brown fat store to be they have a high Brown fat store to be able to keep them warm so if you notice able to keep them warm so if you notice able to keep them warm so if you notice like baby and kids they're not phased by like baby and kids they're not phased by like baby and kids they're not phased by the cold at all they've got high fat the cold at all they've got high fat the cold at all they've got high fat stores Brown fat well it's funny I said stores Brown fat well it's funny I said stores Brown fat well it's funny I said something to my son who walks to school something to my son who walks to school something to my son who walks to school and it's like a maybe a five minute walk and it's like a maybe a five minute walk and it's like a maybe a five minute walk and he will wear shorts like I mean and he will wear shorts like I mean and he will wear shorts like I mean there's a very short amount of time he there's a very short amount of time he there's a very short amount of time he wears shorts all the time and I looked wears shorts all the time and I looked wears shorts all the time and I looked at him the other day and I said you know at him the other day and I said you know at him the other day and I said you know what Owen I said I'm not gonna say what Owen I said I'm not gonna say what Owen I said I'm not gonna say anything about you wearing shorts and no anything about you wearing shorts and no anything about you wearing shorts and no coat this winter that's great yeah so coat this winter that's great yeah so coat this winter that's great yeah so and and I wonder like what that leads to and and I wonder like what that leads to and and I wonder like what that leads to as well I've seen some some of my as well I've seen some some of my as well I've seen some some of my friends raising their kids in a similar friends raising their kids in a similar friends raising their kids in a similar way and it's interesting because we a way and it's interesting because we a way and it's interesting because we a certain point we have this Association certain point we have this Association certain point we have this Association that cold is bad cold is painful right that cold is bad cold is painful right that cold is bad cold is painful right cold is not good we don't want cold it's cold is not good we don't want cold it's cold is not good we don't want cold it's GNA get us sick cold is bad but what if GNA get us sick cold is bad but what if GNA get us sick cold is bad but what if we can like what if we didn't have that we can like what if we didn't have that we can like what if we didn't have that you know that layer of programming on us you know that layer of programming on us you know that layer of programming on us as well what if we could be like okay as well what if we could be like okay as well what if we could be like okay cold is cold is a is a feeling right and cold is cold is a is a feeling right and cold is cold is a is a feeling right and I tell this people all the time when you
29:00I tell this people all the time when you I tell this people all the time when you get in the cold because so many people get in the cold because so many people get in the cold because so many people resist it as like cold is it's painful resist it as like cold is it's painful resist it as like cold is it's painful it's bad it's like it doesn't have to be it's bad it's like it doesn't have to be it's bad it's like it doesn't have to be painful or bad it's just you're feeling painful or bad it's just you're feeling painful or bad it's just you're feeling like it's it's you're feeling a lot it's like it's it's you're feeling a lot it's like it's it's you're feeling a lot it's it's a sensation that making you feel it's a sensation that making you feel it's a sensation that making you feel alive and and lighting up your your alive and and lighting up your your alive and and lighting up your your whole nervous system like that's pretty whole nervous system like that's pretty whole nervous system like that's pretty beautiful too doesn't have I'm beautiful too doesn't have I'm beautiful too doesn't have I'm comfortable I mean right like yeah are comfortable I mean right like yeah are comfortable I mean right like yeah are you maybe it's like releasing something you maybe it's like releasing something you maybe it's like releasing something though you know is there emotions or though you know is there emotions or though you know is there emotions or something that's being released I don't something that's being released I don't something that's being released I don't know as an exp ERT in cold therapy do know as an exp ERT in cold therapy do know as an exp ERT in cold therapy do you feel comfortable at this point in you feel comfortable at this point in you feel comfortable at this point in your journey in a cold bath or is it your journey in a cold bath or is it your journey in a cold bath or is it still like okay I've done my 10 minutes still like okay I've done my 10 minutes still like okay I've done my 10 minutes or however long you're in there for I'm or however long you're in there for I'm or however long you're in there for I'm I I'm ready to get out it never gets I I'm ready to get out it never gets I I'm ready to get out it never gets easier but okay you get better at going easier but okay you get better at going easier but okay you get better at going in so it never gets easier and that's in so it never gets easier and that's in so it never gets easier and that's part of the that's part of the beauty of part of the that's part of the beauty of part of the that's part of the beauty of it too right it's The Humbling part of it too right it's The Humbling part of it too right it's The Humbling part of it and it's the beauty of the the fact it and it's the beauty of the the fact it and it's the beauty of the the fact that you don't build up a like you don't that you don't build up a like you don't that you don't build up a like you don't need to take a tolerance break from need to take a tolerance break from need to take a tolerance break from doing cold or like a lot of other drugs
30:00doing cold or like a lot of other drugs doing cold or like a lot of other drugs or medicine or types of activities you or medicine or types of activities you or medicine or types of activities you have to like keep raising the bar have to like keep raising the bar have to like keep raising the bar otherwise you have to keep switching up otherwise you have to keep switching up otherwise you have to keep switching up your workouts otherwise you kind of hit your workouts otherwise you kind of hit your workouts otherwise you kind of hit that point of diminishing return but the that point of diminishing return but the that point of diminishing return but the dopamine increase that they witness with dopamine increase that they witness with dopamine increase that they witness with cold water immersion that studied 250% cold water immersion that studied 250% cold water immersion that studied 250% increase repeatably increase repeatably increase repeatably repeatable there's no diminishing effect repeatable there's no diminishing effect repeatable there's no diminishing effect on that you don't build up a tolerance on that you don't build up a tolerance on that you don't build up a tolerance have to do it and that's because it's have to do it and that's because it's have to do it and that's because it's still difficult and there's a dopamine still difficult and there's a dopamine still difficult and there's a dopamine Loop that you close every time you do Loop that you close every time you do Loop that you close every time you do something difficult so every morning something difficult so every morning something difficult so every morning when I go in like I I don't I I don't when I go in like I I don't I I don't when I go in like I I don't I I don't look forward to it I look forward to the look forward to it I look forward to the look forward to it I look forward to the feeling after but my brain starts to you feeling after but my brain starts to you feeling after but my brain starts to you know you start to you start to hold that know you start to you start to hold that know you start to you start to hold that closer like I know that after I do this closer like I know that after I do this closer like I know that after I do this I know how I feel in my body and I know I know how I feel in my body and I know I know how I feel in my body and I know I'm going to feel better I know I'm I'm going to feel better I know I'm I'm going to feel better I know I'm going to feel like I accomplish going to feel like I accomplish going to feel like I accomplish something and that feels good so I'm something and that feels good so I'm something and that feels good so I'm willing to go through this this this willing to go through this this this willing to go through this this this this this conscious dose of suffering this this conscious dose of suffering this this conscious dose of suffering this hormetic stress I'm going to take this hormetic stress I'm going to take this hormetic stress I'm going to take on in my system so that I can feel those on in my system so that I can feel those on in my system so that I can feel those effects afterwards so it doesn't get effects afterwards so it doesn't get effects afterwards so it doesn't get easier but that's the beauty of it right easier but that's the beauty of it right easier but that's the beauty of it right that it doesn't get easier but you do that it doesn't get easier but you do that it doesn't get easier but you do get better at at being able to like I get better at at being able to like I get better at at being able to like I can go into cold water now and I can
31:00can go into cold water now and I can can go into cold water now and I can regulate very very quickly so you get regulate very very quickly so you get regulate very very quickly so you get better at dealing with it whereas first better at dealing with it whereas first better at dealing with it whereas first or beginners you might notice when you or beginners you might notice when you or beginners you might notice when you first go in right you have trouble first go in right you have trouble first go in right you have trouble catching your breath you're in that you catching your breath you're in that you catching your breath you're in that you tingle like my tingle like my tingle like my toes that's normal and that improves as toes that's normal and that improves as toes that's normal and that improves as well your circulation improves but well your circulation improves but well your circulation improves but you're you're you're like and you finally catch your breath like and you finally catch your breath like and you finally catch your breath sometimes the people in the beginning sometimes the people in the beginning sometimes the people in the beginning can take you a minute to catch your can take you a minute to catch your can take you a minute to catch your breath 30 seconds 45 seconds me I can go breath 30 seconds 45 seconds me I can go breath 30 seconds 45 seconds me I can go in and take three deep breaths now in and take three deep breaths now in and take three deep breaths now at whatever temperature it can be in the at whatever temperature it can be in the at whatever temperature it can be in the um in the 31 degree subfreezing degree um in the 31 degree subfreezing degree um in the 31 degree subfreezing degree of flowing river water and I can take of flowing river water and I can take of flowing river water and I can take three three three breaths and I can be calm in my system breaths and I can be calm in my system breaths and I can be calm in my system so that you get better at but it doesn't so that you get better at but it doesn't so that you get better at but it doesn't get any less doesn't get easier okay but get any less doesn't get easier okay but get any less doesn't get easier okay but at least there's an upside to it doesn't at least there's an upside to it doesn't at least there's an upside to it doesn't get easier right so how long just out of get easier right so how long just out of get easier right so how long just out of curiosity how long do you typically go curiosity how long do you typically go curiosity how long do you typically go on a daily basis and wait I want to add on a daily basis and wait I want to add on a daily basis and wait I want to add one thing to that question what is the one thing to that question what is the one thing to that question what is the minimum you can do to get the benefits minimum you can do to get the benefits minimum you can do to get the benefits it's it's I was going to answer your it's it's I was going to answer your it's it's I was going to answer your question with the minimum effective dose question with the minimum effective dose question with the minimum effective dose so this is something really interesting
32:00so this is something really interesting so this is something really interesting and for people listening it's it's and for people listening it's it's and for people listening it's it's really important and I I I I always make really important and I I I I always make really important and I I I I always make sure whenever I'm talking about cold sure whenever I'm talking about cold sure whenever I'm talking about cold that I mentioned this point too because that I mentioned this point too because that I mentioned this point too because most of us get this idea of like doing most of us get this idea of like doing most of us get this idea of like doing cold and wow it's amazing there's all cold and wow it's amazing there's all cold and wow it's amazing there's all these health benefits but like that's these health benefits but like that's these health benefits but like that's really intense and I can't do that and really intense and I can't do that and really intense and I can't do that and that's I can't go into a freezing Lake that's I can't go into a freezing Lake that's I can't go into a freezing Lake for 10 minutes right there's no research for 10 minutes right there's no research for 10 minutes right there's no research that supports that is what the minimum that supports that is what the minimum that supports that is what the minimum effective dose is so the research we effective dose is so the research we effective dose is so the research we look at the papers out there the the look at the papers out there the the look at the papers out there the the study one of the most the most popular study one of the most the most popular study one of the most the most popular studies that that showcase these studies that that showcase these studies that that showcase these benefits are done at much milder benefits are done at much milder benefits are done at much milder temperatures than you think so the temperatures than you think so the temperatures than you think so the research paper that was shown at uh research paper that was shown at uh research paper that was shown at uh increasing all these neurochemicals was increasing all these neurochemicals was increasing all these neurochemicals was done at 14 Celsius or 57 Fahrenheit W 57 done at 14 Celsius or 57 Fahrenheit W 57 done at 14 Celsius or 57 Fahrenheit W 57 Fahrenheit is not that cold I mean it's Fahrenheit is not that cold I mean it's Fahrenheit is not that cold I mean it's still cold cold enough to get you a cold still cold cold enough to get you a cold still cold cold enough to get you a cold shock but 57 Fahrenheit is a lot more shock but 57 Fahrenheit is a lot more shock but 57 Fahrenheit is a lot more approachable than 36 Fahrenheit it's a approachable than 36 Fahrenheit it's a approachable than 36 Fahrenheit it's a very big difference and even there's very big difference and even there's very big difference and even there's research that suggests that we get cold research that suggests that we get cold research that suggests that we get cold shock activation in temperature is as shock activation in temperature is as shock activation in temperature is as mild as 67 degrees so we're talking mild as 67 degrees so we're talking mild as 67 degrees so we're talking about ocean a lot of the research has
33:00about ocean a lot of the research has about ocean a lot of the research has been done on Cold Water swimming so been done on Cold Water swimming so been done on Cold Water swimming so swimming in the ocean doesn't get that swimming in the ocean doesn't get that swimming in the ocean doesn't get that cold doesn't get freezing of course so cold doesn't get freezing of course so cold doesn't get freezing of course so so the but the thing is that that's so the but the thing is that that's so the but the thing is that that's that's not what sells right the sexy that's not what sells right the sexy that's not what sells right the sexy thing that sells is like you're going thing that sells is like you're going thing that sells is like you're going into the frozen lake or you're going into the frozen lake or you're going into the frozen lake or you're going into ice surrounded you it's like oh into ice surrounded you it's like oh into ice surrounded you it's like oh this intense kind of extreme method for this intense kind of extreme method for this intense kind of extreme method for Stress Management but it doesn't have to Stress Management but it doesn't have to Stress Management but it doesn't have to be that extreme like my my my aunt who's be that extreme like my my my aunt who's be that extreme like my my my aunt who's 65 years old she gets in the ice bath 65 years old she gets in the ice bath 65 years old she gets in the ice bath every single day but she just has it set every single day but she just has it set every single day but she just has it set at 57° and she feels the energy she at 57° and she feels the energy she at 57° and she feels the energy she feels the release of arthritis that she feels the release of arthritis that she feels the release of arthritis that she has my mom goes into it like the thought has my mom goes into it like the thought has my mom goes into it like the thought of my mom this hot blooded this this hot of my mom this hot blooded this this hot of my mom this hot blooded this this hot Moroccan blooded woman going into ice Moroccan blooded woman going into ice Moroccan blooded woman going into ice bath is is mindblowing but she does it bath is is mindblowing but she does it bath is is mindblowing but she does it all the time and she loves it because all the time and she loves it because all the time and she loves it because it's at a much more milder temperature it's at a much more milder temperature it's at a much more milder temperature so it's a lot more approachable and then so it's a lot more approachable and then so it's a lot more approachable and then in terms of in terms of in terms of timing the the best studied research timing the the best studied research timing the the best studied research around timing and dosage and admittedly around timing and dosage and admittedly around timing and dosage and admittedly there's a lot of blind spots right now there's a lot of blind spots right now there's a lot of blind spots right now in research when people are doing things in research when people are doing things in research when people are doing things we pioneering research as well to start we pioneering research as well to start we pioneering research as well to start to shine some light on this but 11 to shine some light on this but 11 to shine some light on this but 11 minutes per week is The Sweet Spot
34:00minutes per week is The Sweet Spot minutes per week is The Sweet Spot that's been witnessed and that's from Dr that's been witnessed and that's from Dr that's been witnessed and that's from Dr Suzanna soberg out of Scandinavia who's Suzanna soberg out of Scandinavia who's Suzanna soberg out of Scandinavia who's been a big Pioneer in some of this been a big Pioneer in some of this been a big Pioneer in some of this research of cold water immersion and her research of cold water immersion and her research of cold water immersion and her paper suggests that 11 minutes per week paper suggests that 11 minutes per week paper suggests that 11 minutes per week so two to three minutes per session a so two to three minutes per session a so two to three minutes per session a couple times a week is what's going to couple times a week is what's going to couple times a week is what's going to create the the maximum effect and create the the maximum effect and create the the maximum effect and benefit so well that seems much more benefit so well that seems much more benefit so well that seems much more doable much more doable but could you do doable much more doable but could you do doable much more doable but could you do a cold shower I know obvious the a cold shower I know obvious the a cold shower I know obvious the immersion your whole body's you know immersion your whole body's you know immersion your whole body's you know yeah in the if you do a tub but what yeah in the if you do a tub but what yeah in the if you do a tub but what about just doing a cold shower even just about just doing a cold shower even just about just doing a cold shower even just for a couple minutes yeah cold shower is for a couple minutes yeah cold shower is for a couple minutes yeah cold shower is great now I will say that there's no great now I will say that there's no great now I will say that there's no studies like all the studies I've done studies like all the studies I've done studies like all the studies I've done have been in cold immersion and not cold have been in cold immersion and not cold have been in cold immersion and not cold showers but but through through through showers but but through through through showers but but through through through um you know basic extrapolation we can um you know basic extrapolation we can um you know basic extrapolation we can take the cold showers are good as well take the cold showers are good as well take the cold showers are good as well because cold showers are still going to because cold showers are still going to because cold showers are still going to give you that cold shock so so much of give you that cold shock so so much of give you that cold shock so so much of the benefit comes from giving yourself the benefit comes from giving yourself the benefit comes from giving yourself that shock right you go into cold water that shock right you go into cold water that shock right you go into cold water your body goes red alert Red Alert cold your body goes red alert Red Alert cold your body goes red alert Red Alert cold shock your body shifts into that shock your body shifts into that shock your body shifts into that sympathetic nervous system that fight or
35:00sympathetic nervous system that fight or sympathetic nervous system that fight or flight mode right your system turns on flight mode right your system turns on flight mode right your system turns on that's where you get that Rush from and that's where you get that Rush from and that's where you get that Rush from and then the benefit comes from regulating then the benefit comes from regulating then the benefit comes from regulating past that so okay I'm gonna put myself past that so okay I'm gonna put myself past that so okay I'm gonna put myself in this shock environment and give in this shock environment and give in this shock environment and give myself stress that doesn't sound good myself stress that doesn't sound good myself stress that doesn't sound good but what comes and the good comes from but what comes and the good comes from but what comes and the good comes from when you're in that charged when you're in that charged when you're in that charged State breathing and consciously State breathing and consciously State breathing and consciously regulating your system your nervous regulating your system your nervous regulating your system your nervous system so that you can shift you can system so that you can shift you can system so that you can shift you can downshift from that fight ORF flly into downshift from that fight ORF flly into downshift from that fight ORF flly into that parasympathetic rest and digest and that parasympathetic rest and digest and that parasympathetic rest and digest and when we do that we build this elasticity when we do that we build this elasticity when we do that we build this elasticity and it's a muscle we build in our and it's a muscle we build in our and it's a muscle we build in our nervous system and where the best nervous system and where the best nervous system and where the best benefits of cold come from is how that benefits of cold come from is how that benefits of cold come from is how that translates into your dayto day so that I translates into your dayto day so that I translates into your dayto day so that I know when I'm running late to coming know when I'm running late to coming know when I'm running late to coming onto a podcast and I'm sitting on onto a podcast and I'm sitting on onto a podcast and I'm sitting on another call and I'm looking at the time another call and I'm looking at the time another call and I'm looking at the time and I'm freaking out I can feel my body and I'm freaking out I can feel my body and I'm freaking out I can feel my body start to my breath get shall I can feel start to my breath get shall I can feel start to my breath get shall I can feel myself activate that I can actually myself activate that I can actually myself activate that I can actually go okay cool we're gonna deal with that go okay cool we're gonna deal with that go okay cool we're gonna deal with that it's okay I'm here and I can use that I it's okay I'm here and I can use that I it's okay I'm here and I can use that I can use that muscle that I built from can use that muscle that I built from can use that muscle that I built from going into cold this morning so that going into cold this morning so that going into cold this morning so that that doesn't have that effect my body I that doesn't have that effect my body I that doesn't have that effect my body I canate BR so in the shower we're still
36:00canate BR so in the shower we're still canate BR so in the shower we're still going to get that because you're still going to get that because you're still going to get that because you're still going to put yourself in shock it's to going to put yourself in shock it's to going to put yourself in shock it's to take your breath away and you're going take your breath away and you're going take your breath away and you're going to be forced to breathe so you're going to be forced to breathe so you're going to be forced to breathe so you're going to get that benefit as well you might to get that benefit as well you might to get that benefit as well you might get less of the localized Muscle get less of the localized Muscle get less of the localized Muscle Recovery um or inflammation reduction Recovery um or inflammation reduction Recovery um or inflammation reduction from being fully immersed in cold water from being fully immersed in cold water from being fully immersed in cold water that you that you do in in in in a full that you that you do in in in in a full that you that you do in in in in a full body tub immersion but you're still body tub immersion but you're still body tub immersion but you're still going to get cold shock activation and going to get cold shock activation and going to get cold shock activation and then the regulation that happens as a then the regulation that happens as a then the regulation that happens as a result of that well it's funny so result of that well it's funny so result of that well it's funny so Stephanie has been doing cold showers Stephanie has been doing cold showers Stephanie has been doing cold showers for a while and I've been I've started I for a while and I've been I've started I for a while and I've been I've started I would say in the last week since I'm would say in the last week since I'm would say in the last week since I'm mentally trying to gear up for Sunday mentally trying to gear up for Sunday mentally trying to gear up for Sunday but my cold shower consists of jumping but my cold shower consists of jumping but my cold shower consists of jumping in the cold shower for probably 10 in the cold shower for probably 10 in the cold shower for probably 10 seconds and I'm like and then I turn it seconds and I'm like and then I turn it seconds and I'm like and then I turn it to hot and I'm like oh that's so much to hot and I'm like oh that's so much to hot and I'm like oh that's so much better and I know that I'm like am I better and I know that I'm like am I better and I know that I'm like am I getting any benefit from this other than getting any benefit from this other than getting any benefit from this other than I'm like freaking myself out for 10 I'm like freaking myself out for 10 I'm like freaking myself out for 10 seconds if you stay for 15 seconds yes seconds if you stay for 15 seconds yes seconds if you stay for 15 seconds yes if you turn if you turn for if you turn if you turn if you turn for if you turn if you turn if you turn for if you turn the before you're able to like catch the before you're able to like catch the before you're able to like catch your breath if you use the heat to allow your breath if you use the heat to allow your breath if you use the heat to allow you to catch your breath then I would
37:00you to catch your breath then I would you to catch your breath then I would say you're just torturing yourself okay say you're just torturing yourself okay say you're just torturing yourself okay so I'm torturing myself basically but so I'm torturing myself basically but so I'm torturing myself basically but I'm gonna try doing the hard part so if I'm gonna try doing the hard part so if I'm gonna try doing the hard part so if counting to 15 and then exactly it might counting to 15 and then exactly it might counting to 15 and then exactly it might be less about time for you Mar and more be less about time for you Mar and more be less about time for you Mar and more just like okay ah right and then can I just like okay ah right and then can I just like okay ah right and then can I get to a place where I'm accepting this get to a place where I'm accepting this get to a place where I'm accepting this and I'm choosing this and it's like okay and I'm choosing this and it's like okay and I'm choosing this and it's like okay cool I'm over that hump and you know cool I'm over that hump and you know cool I'm over that hump and you know you'll feel the difference you'll feel you'll feel the difference you'll feel you'll feel the difference you'll feel when you go in on Sunday into the lake when you go in on Sunday into the lake when you go in on Sunday into the lake you'll feel that shift that happens it's you'll feel that shift that happens it's you'll feel that shift that happens it's a it's a drastic shift that happens when a it's a drastic shift that happens when a it's a drastic shift that happens when you drop into that into that other you drop into that into that other you drop into that into that other nervous system you feel it happen you nervous system you feel it happen you nervous system you feel it happen you see it happen on people's faces you feel see it happen on people's faces you feel see it happen on people's faces you feel it happen so if you get the cold shower it happen so if you get the cold shower it happen so if you get the cold shower and and I'm curious I'm curious and and I'm curious I'm curious and and I'm curious I'm curious Stephanie if you if you felt that as Stephanie if you if you felt that as Stephanie if you if you felt that as well with your cold showers of getting well with your cold showers of getting well with your cold showers of getting over that hump into that place have you over that hump into that place have you over that hump into that place have you felt that yes and I you know it's funny felt that yes and I you know it's funny felt that yes and I you know it's funny I was doing it very regularly because it I was doing it very regularly because it I was doing it very regularly because it was still warm out and then like a was still warm out and then like a was still warm out and then like a couple weeks ago it got colder and I was couple weeks ago it got colder and I was couple weeks ago it got colder and I was like oh I don't feel like a cold shower like oh I don't feel like a cold shower like oh I don't feel like a cold shower today but I started up again a little today but I started up again a little today but I started up again a little bit um and it's all about the breath so bit um and it's all about the breath so bit um and it's all about the breath so I know when I go in there I have to I know when I go in there I have to I know when I go in there I have to focus on breathing and I turn it down um focus on breathing and I turn it down um focus on breathing and I turn it down um as you know low as I can get the
38:00as you know low as I can get the as you know low as I can get the temperature with there still being some temperature with there still being some temperature with there still being some pressure some water pressure yeah and I pressure some water pressure yeah and I pressure some water pressure yeah and I know it's going to continue to get cold know it's going to continue to get cold know it's going to continue to get cold but it's just I stand there and I take but it's just I stand there and I take but it's just I stand there and I take breaths and that's all I think about is breaths and that's all I think about is breaths and that's all I think about is breathing that's it breath that's it and breathing that's it breath that's it and breathing that's it breath that's it and you do your entire shower cold right you you do your entire shower cold right you you do your entire shower cold right you don't yourself up I was but now I'm don't yourself up I was but now I'm don't yourself up I was but now I'm taking a quick warm shower and then I taking a quick warm shower and then I taking a quick warm shower and then I lower it and then the last like minute lower it and then the last like minute lower it and then the last like minute maybe I don't know I'm curious how long maybe I don't know I'm curious how long maybe I don't know I'm curious how long I'm actually in there um is cold sort of I'm actually in there um is cold sort of I'm actually in there um is cold sort of switched it up a little bit because it's switched it up a little bit because it's switched it up a little bit because it's it's colder outside for me it's like my it's colder outside for me it's like my it's colder outside for me it's like my shower is like my zen time where I think shower is like my zen time where I think shower is like my zen time where I think and I I don't know so like this is and I I don't know so like this is and I I don't know so like this is taking that away yeah honor that I would taking that away yeah honor that I would taking that away yeah honor that I would say honor that like that's your there's say honor that like that's your there's say honor that like that's your there's a ritual around that that's great honor a ritual around that that's great honor a ritual around that that's great honor that and also you can end on cold or you that and also you can end on cold or you that and also you can end on cold or you know what I'm saying like you can just know what I'm saying like you can just know what I'm saying like you can just really out yeah ending on I recommend really out yeah ending on I recommend really out yeah ending on I recommend everybody ends on cold a good idea even everybody ends on cold a good idea even everybody ends on cold a good idea even after hot so it's like take your shower after hot so it's like take your shower after hot so it's like take your shower enjoy it and then turn the shower cold enjoy it and then turn the shower cold enjoy it and then turn the shower cold step back we're working on creating a
39:00step back we're working on creating a step back we're working on creating a guided audio immersion for cold showers guided audio immersion for cold showers guided audio immersion for cold showers because there there's a there's there's because there there's a there's there's because there there's a there's there's a way that's helpful to to to go into it a way that's helpful to to to go into it a way that's helpful to to to go into it so turn it all the way cold take a step so turn it all the way cold take a step so turn it all the way cold take a step back take a deep breath right get back take a deep breath right get back take a deep breath right get yourself centered and then I like to do yourself centered and then I like to do yourself centered and then I like to do for cold showers is I put my one arm for cold showers is I put my one arm for cold showers is I put my one arm right under so you do like one arm okay right under so you do like one arm okay right under so you do like one arm okay right it's a little shock one arm and right it's a little shock one arm and right it's a little shock one arm and you do the other arm and then you do the you do the other arm and then you do the you do the other arm and then you do the left leg and then the right leg and then left leg and then the right leg and then left leg and then the right leg and then you go all the way in and it's still G you go all the way in and it's still G you go all the way in and it's still G to give you a shock but it helps to like to give you a shock but it helps to like to give you a shock but it helps to like get some of those parts of your body's a get some of those parts of your body's a get some of those parts of your body's a little cold flush first yeah acclimated little cold flush first yeah acclimated little cold flush first yeah acclimated okay that's a great idea I'm totally okay that's a great idea I'm totally okay that's a great idea I'm totally trying that that's and I love the idea trying that that's and I love the idea trying that that's and I love the idea of doing it at the end because I yeah of doing it at the end because I yeah of doing it at the end because I yeah yeah it's just not enjoyable at the yeah it's just not enjoyable at the yeah it's just not enjoyable at the beginning it's like doing a sauna and beginning it's like doing a sauna and beginning it's like doing a sauna and then a cold plunge Mar of like your hot then a cold plunge Mar of like your hot then a cold plunge Mar of like your hot shower like a sauna and then you do the shower like a sauna and then you do the shower like a sauna and then you do the cold shower and why it's good to end on cold shower and why it's good to end on cold shower and why it's good to end on cold as well because it's such a gift cold as well because it's such a gift cold as well because it's such a gift you can give yourself because what you can give yourself because what you can give yourself because what happens is when you end on cold right happens is when you end on cold right happens is when you end on cold right when you're in heat it's Vaso dilation when you're in heat it's Vaso dilation when you're in heat it's Vaso dilation so your whole vascular system's opening so your whole vascular system's opening so your whole vascular system's opening up dilating circulation coming through up dilating circulation coming through up dilating circulation coming through which is great health benefit and Vaso
40:00which is great health benefit and Vaso which is great health benefit and Vaso constriction is also great everything's constriction is also great everything's constriction is also great everything's constricting right and so when you go constricting right and so when you go constricting right and so when you go hot and cold contrast therapy is I'm hot and cold contrast therapy is I'm hot and cold contrast therapy is I'm sure your guest was talking about it's sure your guest was talking about it's sure your guest was talking about it's this whole vascular workout all of the this whole vascular workout all of the this whole vascular workout all of the you know the the millions of miles of of you know the the millions of miles of of you know the the millions of miles of of arteries and blood vessels in your body arteries and blood vessels in your body arteries and blood vessels in your body are all opening and closing and and are all opening and closing and and are all opening and closing and and you're promoting complete blood flow and you're promoting complete blood flow and you're promoting complete blood flow and flushing your vascular system which is flushing your vascular system which is flushing your vascular system which is what we know in incredible for our heart what we know in incredible for our heart what we know in incredible for our heart health and just longevity but when we health and just longevity but when we health and just longevity but when we end on cold what happens is you know our end on cold what happens is you know our end on cold what happens is you know our core body temperature comes down a bit core body temperature comes down a bit core body temperature comes down a bit and then our body needs to work to heat and then our body needs to work to heat and then our body needs to work to heat ourselves back up and come back to ourselves back up and come back to ourselves back up and come back to homeostasis and so what's the best homeostasis and so what's the best homeostasis and so what's the best what's one of the best ways that it does what's one of the best ways that it does what's one of the best ways that it does that burns calories so we're going to that burns calories so we're going to that burns calories so we're going to burn calories to get ourselves back up a burn calories to get ourselves back up a burn calories to get ourselves back up a little Shivers is normal it's okay when little Shivers is normal it's okay when little Shivers is normal it's okay when we end on cold then your body's going to we end on cold then your body's going to we end on cold then your body's going to work really hard it's going to create work really hard it's going to create work really hard it's going to create more Brown fat it's going to burn white more Brown fat it's going to burn white more Brown fat it's going to burn white fat it's going to burn fat to bring fat it's going to burn fat to bring fat it's going to burn fat to bring yourself up to create heat in your body yourself up to create heat in your body yourself up to create heat in your body and um and and that's a great process and um and and that's a great process and um and and that's a great process because you're you're increasing your because you're you're increasing your because you're you're increasing your metabolic output right there right metabolic output right there right metabolic output right there right you're giving yourself a a metabolic you're giving yourself a a metabolic you're giving yourself a a metabolic boost and you're you're actually burning boost and you're you're actually burning boost and you're you're actually burning calories and you're going to burn calories and you're going to burn calories and you're going to burn calories after that so so the way I'd calories after that so so the way I'd calories after that so so the way I'd frame it for you Marty is like What if
41:00frame it for you Marty is like What if frame it for you Marty is like What if after that ritual you could also burn after that ritual you could also burn after that ritual you could also burn some calories and some and some white some calories and some and some white some calories and some and some white fat that sounds good burn some fat why fat that sounds good burn some fat why fat that sounds good burn some fat why not right yeah another benefit here so I not right yeah another benefit here so I not right yeah another benefit here so I know we're running out of time and we know we're running out of time and we know we're running out of time and we want to talk about your cold plunge tub want to talk about your cold plunge tub want to talk about your cold plunge tub can you tell us about your company and can you tell us about your company and can you tell us about your company and your tub and why you created it and why your tub and why you created it and why your tub and why you created it and why it's amazing and your Retreats that it's amazing and your Retreats that it's amazing and your Retreats that you're now running yeah yeah absolutely you're now running yeah yeah absolutely you're now running yeah yeah absolutely so when I came back from Iceland I was so when I came back from Iceland I was so when I came back from Iceland I was is just you know as you can probably is just you know as you can probably is just you know as you can probably hear in my voice the passion that I have hear in my voice the passion that I have hear in my voice the passion that I have around this um I was I was just hooked around this um I was I was just hooked around this um I was I was just hooked on this and I was like I got to do this on this and I was like I got to do this on this and I was like I got to do this ice bath all the time and and it would ice bath all the time and and it would ice bath all the time and and it would became a part of my daily routine but I became a part of my daily routine but I became a part of my daily routine but I realized very quickly I got tired of uh realized very quickly I got tired of uh realized very quickly I got tired of uh buying ice I would go to the store and I buying ice I would go to the store and I buying ice I would go to the store and I would buy all the 7-Eleven chest freezer would buy all the 7-Eleven chest freezer would buy all the 7-Eleven chest freezer out right I would Rob I would Rob them out right I would Rob I would Rob them out right I would Rob I would Rob them every day and I would come home and fill every day and I would come home and fill every day and I would come home and fill up my bathtub and and do the ice bath up my bathtub and and do the ice bath up my bathtub and and do the ice bath but then it was like wasting all this but then it was like wasting all this but then it was like wasting all this water and the plastic and I was in LA at water and the plastic and I was in LA at water and the plastic and I was in LA at the time there was a drought I'm like I the time there was a drought I'm like I the time there was a drought I'm like I don't feel good about that and also don't feel good about that and also don't feel good about that and also um it's just a lot of effort to do this um it's just a lot of effort to do this um it's just a lot of effort to do this ice bath that lasts three to five
42:00ice bath that lasts three to five ice bath that lasts three to five minutes right it's so much effort to do minutes right it's so much effort to do minutes right it's so much effort to do that so I thought okay I'm sure there's that so I thought okay I'm sure there's that so I thought okay I'm sure there's like a cold tub out there maybe I can like a cold tub out there maybe I can like a cold tub out there maybe I can buy something for at home and I was buy something for at home and I was buy something for at home and I was pretty shocked when I started doing pretty shocked when I started doing pretty shocked when I started doing research you know back in 2019 that research you know back in 2019 that research you know back in 2019 that there was um there was cold tubs but there was um there was cold tubs but there was um there was cold tubs but they were these big fixed wall heavy they were these big fixed wall heavy they were these big fixed wall heavy expensive things that started at $15,000 expensive things that started at $15,000 expensive things that started at $15,000 $20,000 like that's out of my range and $20,000 like that's out of my range and $20,000 like that's out of my range and even if I wanted to I don't have the even if I wanted to I don't have the even if I wanted to I don't have the space for that so I noticed that there space for that so I noticed that there space for that so I noticed that there was a Facebook group on Di was a Facebook group on Di was a Facebook group on Di cold plunges and most people use these cold plunges and most people use these cold plunges and most people use these chest freezers have you seen the chest chest freezers have you seen the chest chest freezers have you seen the chest freezers that people use right yeah buy freezers that people use right yeah buy freezers that people use right yeah buy a chest freezer from Home Depot you co a chest freezer from Home Depot you co a chest freezer from Home Depot you co the inside line it you hack it fill it the inside line it you hack it fill it the inside line it you hack it fill it up with water and you use it and it's up with water and you use it and it's up with water and you use it and it's great until it you know it's not great great until it you know it's not great great until it you know it's not great and people people unfortunately do get and people people unfortunately do get and people people unfortunately do get electrocuted and hurt themselves and you electrocuted and hurt themselves and you electrocuted and hurt themselves and you can't regulate temperature you still got can't regulate temperature you still got can't regulate temperature you still got to empty the water but it's it's it's to empty the water but it's it's it's to empty the water but it's it's it's the cheapest way to do it thousand bucks the cheapest way to do it thousand bucks the cheapest way to do it thousand bucks roughly so I wanted to go do that and I roughly so I wanted to go do that and I roughly so I wanted to go do that and I went to my cousin who's the handiest man went to my cousin who's the handiest man went to my cousin who's the handiest man I know and engineer tinkering kind of I know and engineer tinkering kind of I know and engineer tinkering kind of person and I said hey can you help me person and I said hey can you help me person and I said hey can you help me hack a chest freezer and he just laughed hack a chest freezer and he just laughed hack a chest freezer and he just laughed at me and he said no I don't want you to
43:00at me and he said no I don't want you to at me and he said no I don't want you to electrocute yourself or lock yourself electrocute yourself or lock yourself electrocute yourself or lock yourself into a you know Frozen coffin if you into a you know Frozen coffin if you into a you know Frozen coffin if you want a cal tub like let's let's try to want a cal tub like let's let's try to want a cal tub like let's let's try to build something for you so we went and build something for you so we went and build something for you so we went and we got like above ground pool parts and we got like above ground pool parts and we got like above ground pool parts and equipment and and a rubber made tub and equipment and and a rubber made tub and equipment and and a rubber made tub and plumbed it all together and we have this plumbed it all together and we have this plumbed it all together and we have this awesome photo of our first prototype and awesome photo of our first prototype and awesome photo of our first prototype and it became our first prototype and we it became our first prototype and we it became our first prototype and we built something that worked and we just built something that worked and we just built something that worked and we just were like huh that was way more were like huh that was way more were like huh that was way more affordable than what's out there and affordable than what's out there and affordable than what's out there and maybe there's a way that we can bring maybe there's a way that we can bring maybe there's a way that we can bring this to Market because there's these this to Market because there's these this to Market because there's these Facebook groups of tens of thousands Facebook groups of tens of thousands Facebook groups of tens of thousands people trying to hack these DIY tubs so people trying to hack these DIY tubs so people trying to hack these DIY tubs so maybe there's a there's an opportunity maybe there's a there's an opportunity maybe there's a there's an opportunity to bring something to Market that's a to bring something to Market that's a to bring something to Market that's a bit more affordable than5 $20,000 out bit more affordable than5 $20,000 out bit more affordable than5 $20,000 out there and around the same time company there and around the same time company there and around the same time company called plunge they're called plunge now called plunge they're called plunge now called plunge they're called plunge now they were called Co plunge they launched they were called Co plunge they launched they were called Co plunge they launched at about a 5k price point for at home at about a 5k price point for at home at about a 5k price point for at home still a big unit but it was at home at still a big unit but it was at home at still a big unit but it was at home at that sweet spot and they started growing that sweet spot and they started growing that sweet spot and they started growing very quickly and we saw that as we were very quickly and we saw that as we were very quickly and we saw that as we were under development and we thought wow under development and we thought wow under development and we thought wow there's there's a market for this atome there's there's a market for this atome there's there's a market for this atome 5K ballpark range cold immersion tub and 5K ballpark range cold immersion tub and 5K ballpark range cold immersion tub and I think that this is going to go so we I think that this is going to go so we I think that this is going to go so we we decided that we wanted to build we decided that we wanted to build we decided that we wanted to build something that was unique and and something that was unique and and something that was unique and and Innovative and differentiated and the Innovative and differentiated and the Innovative and differentiated and the big thing for me was someone living in
44:00big thing for me was someone living in big thing for me was someone living in an apartment with a balcony and not an apartment with a balcony and not an apartment with a balcony and not being in a forever home how can I have being in a forever home how can I have being in a forever home how can I have something that I can put on my apartment something that I can put on my apartment something that I can put on my apartment balcony how can I have something that I balcony how can I have something that I balcony how can I have something that I can take with me that isn't going to be can take with me that isn't going to be can take with me that isn't going to be a liability how can I have something a liability how can I have something a liability how can I have something that's versatile that's portable perhaps that's versatile that's portable perhaps that's versatile that's portable perhaps so we built and launched the the world's so we built and launched the the world's so we built and launched the the world's first it was the first of its kind first it was the first of its kind first it was the first of its kind there's a lot of other you know ccats there's a lot of other you know ccats there's a lot of other you know ccats knockoffs and a lot of other companies knockoffs and a lot of other companies knockoffs and a lot of other companies out there now which we just flattery out there now which we just flattery out there now which we just flattery it's great and um we built the first it's great and um we built the first it's great and um we built the first portable all-in-one cold tub so we use a portable all-in-one cold tub so we use a portable all-in-one cold tub so we use a really durable military grade inflatable really durable military grade inflatable really durable military grade inflatable technology that they same thing they use technology that they same thing they use technology that they same thing they use in these standup paddle boards that are in these standup paddle boards that are in these standup paddle boards that are super durable or the military boat you super durable or the military boat you super durable or the military boat you can like you know run a car over it can like you know run a car over it can like you know run a car over it can't puncture it and we built a tub can't puncture it and we built a tub can't puncture it and we built a tub using that so it fits into a backpack using that so it fits into a backpack using that so it fits into a backpack which is great so you can easily set it which is great so you can easily set it which is great so you can easily set it up and it flates 10 psi super rigid sit up and it flates 10 psi super rigid sit up and it flates 10 psi super rigid sit on the edge of it no deflections and on the edge of it no deflections and on the edge of it no deflections and then it plugs into this Chiller unit then it plugs into this Chiller unit then it plugs into this Chiller unit that we have and and we we Design This that we have and and we we Design This that we have and and we we Design This Chiller that it's allinone so it has Chiller that it's allinone so it has Chiller that it's allinone so it has filtration in there it has cooling a filtration in there it has cooling a filtration in there it has cooling a water pump it has a heat pump as well so water pump it has a heat pump as well so water pump it has a heat pump as well so that you can do hot tub mode if you want that you can do hot tub mode if you want that you can do hot tub mode if you want to do hot tub mode and it plugs into
45:00to do hot tub mode and it plugs into to do hot tub mode and it plugs into regular electric super energy efficient regular electric super energy efficient regular electric super energy efficient less than a dollar a day usage so super less than a dollar a day usage so super less than a dollar a day usage so super energy efficient as well no electrician energy efficient as well no electrician energy efficient as well no electrician needed no tools required so we really needed no tools required so we really needed no tools required so we really just built something that was that as we just built something that was that as we just built something that was that as we say Joshua proof because I'm not the say Joshua proof because I'm not the say Joshua proof because I'm not the handyman whatsoever so if I can set it handyman whatsoever so if I can set it handyman whatsoever so if I can set it up and use it then I know everybody else up and use it then I know everybody else up and use it then I know everybody else can and we did that so it took us two can and we did that so it took us two can and we did that so it took us two years to to work on that develop that years to to work on that develop that years to to work on that develop that lineup manufacturing and actually come lineup manufacturing and actually come lineup manufacturing and actually come to Market and and since we came to to Market and and since we came to to Market and and since we came to Market we just we haven't looked back Market we just we haven't looked back Market we just we haven't looked back and we just hit the right place at the and we just hit the right place at the and we just hit the right place at the right time with the right branding and right time with the right branding and right time with the right branding and the right team we've built behind it we the right team we've built behind it we the right team we've built behind it we just brought on our our 17th and 18th just brought on our our 17th and 18th just brought on our our 17th and 18th employee this this week on Monday so um employee this this week on Monday so um employee this this week on Monday so um have have grown quite rapidly as we have have grown quite rapidly as we have have grown quite rapidly as we continue to share this message and get continue to share this message and get continue to share this message and get this out here for tools and and working this out here for tools and and working this out here for tools and and working with amazing people to help bring this with amazing people to help bring this with amazing people to help bring this to to reality so that's a bit about uh to to reality so that's a bit about uh to to reality so that's a bit about uh the Genesis of of our product The Edge the Genesis of of our product The Edge the Genesis of of our product The Edge tub and and and what goes into it and tub and and and what goes into it and tub and and and what goes into it and the team behind it so can you use the the team behind it so can you use the the team behind it so can you use the tub indoors on carpeting or is it like tub indoors on carpeting or is it like tub indoors on carpeting or is it like an outdoor tub you can there's some an outdoor tub you can there's some an outdoor tub you can there's some condensation like we one of our condensation like we one of our condensation like we one of our ambassadors she has it literally in she
46:00ambassadors she has it literally in she ambassadors she has it literally in she lives in a studio apartment and she has lives in a studio apartment and she has lives in a studio apartment and she has it like on on in her studio apartment in it like on on in her studio apartment in it like on on in her studio apartment in Boston like so you can I I wouldn't I Boston like so you can I I wouldn't I Boston like so you can I I wouldn't I wouldn't recommend it truthfully because wouldn't recommend it truthfully because wouldn't recommend it truthfully because you're dealing with water right and so you're dealing with water right and so you're dealing with water right and so when you step out you're wet um there when you step out you're wet um there when you step out you're wet um there can be condensation from the hoses right can be condensation from the hoses right can be condensation from the hoses right when you're cooling down depending on when you're cooling down depending on when you're cooling down depending on the humidity in the environment so there the humidity in the environment so there the humidity in the environment so there can be condensation that can drip and can be condensation that can drip and can be condensation that can drip and crate and if you go into heating mode crate and if you go into heating mode crate and if you go into heating mode there's more condensation so but it's there's more condensation so but it's there's more condensation so but it's it's something that's you know that's it's something that's you know that's it's something that's you know that's great for a balcony or patio area or a great for a balcony or patio area or a great for a balcony or patio area or a little outdoor area is totally great for little outdoor area is totally great for little outdoor area is totally great for and I have a question about outdoor area and I have a question about outdoor area and I have a question about outdoor area so we live in Minnesota or anyone living so we live in Minnesota or anyone living so we live in Minnesota or anyone living in in in Boston I mean it's gonna freeze like I'm Boston I mean it's gonna freeze like I'm Boston I mean it's gonna freeze like I'm assuming there's a cover to it but like assuming there's a cover to it but like assuming there's a cover to it but like how do you manage that when it's how do you manage that when it's how do you manage that when it's literally sometimes negative degrees I literally sometimes negative degrees I literally sometimes negative degrees I mean we don't really need a cold plunge mean we don't really need a cold plunge mean we don't really need a cold plunge then we can just stand outside yeah then we can just stand outside yeah then we can just stand outside yeah exactly so so the the chiller unit exactly so so the the chiller unit exactly so so the the chiller unit itself because of the heat pump we use itself because of the heat pump we use itself because of the heat pump we use and because like any type of pipes and and because like any type of pipes and and because like any type of pipes and freezing when you know pipes freeze it freezing when you know pipes freeze it freezing when you know pipes freeze it things so um so it's not it's not um it
47:00things so um so it's not it's not um it things so um so it's not it's not um it doesn't operate below freezing so when doesn't operate below freezing so when doesn't operate below freezing so when you're below freezing what we have our you're below freezing what we have our you're below freezing what we have our our our east coast and winter customers our our east coast and winter customers our our east coast and winter customers do is that they most people prefer to do is that they most people prefer to do is that they most people prefer to bring it indoors during that time so bring it indoors during that time so bring it indoors during that time so their garage the basement so it's it's their garage the basement so it's it's their garage the basement so it's it's more accessible for them so that more accessible for them so that more accessible for them so that eliminates that issue but for the people eliminates that issue but for the people eliminates that issue but for the people that want to keep it outside or aren't that want to keep it outside or aren't that want to keep it outside or aren't able to bring it inside they just wheel able to bring it inside they just wheel able to bring it inside they just wheel their Chiller in or bring the chiller their Chiller in or bring the chiller their Chiller in or bring the chiller into the garage because like you said into the garage because like you said into the garage because like you said they don't need the chiller we got they don't need the chiller we got they don't need the chiller we got Nature's Chiller so cup can stay outside Nature's Chiller so cup can stay outside Nature's Chiller so cup can stay outside and it's going to get cold naturally and and it's going to get cold naturally and and it's going to get cold naturally and it'll even freeze naturally but it has it'll even freeze naturally but it has it'll even freeze naturally but it has an insulation insulated wall as well an insulation insulated wall as well an insulation insulated wall as well with with the air as an insulator so so with with the air as an insulator so so with with the air as an insulator so so you just leave a tub outside and then you just leave a tub outside and then you just leave a tub outside and then you can just use the tub as your natural you can just use the tub as your natural you can just use the tub as your natural cold water and then you can just dump it cold water and then you can just dump it cold water and then you can just dump it and refill it however often you want to and refill it however often you want to and refill it however often you want to so you can just use the tub and bring so you can just use the tub and bring so you can just use the tub and bring the chiller in or bring the whole thing the chiller in or bring the whole thing the chiller in or bring the whole thing in it you said there's a filter to clean in it you said there's a filter to clean in it you said there's a filter to clean the water because that's like one of the the water because that's like one of the the water because that's like one of the things that has grossed me out in the things that has grossed me out in the things that has grossed me out in the past when I've gone to cold plunge past when I've gone to cold plunge past when I've gone to cold plunge events where they're just literally fing events where they're just literally fing events where they're just literally fing like like like a tub with water and ice and then one a tub with water and ice and then one a tub with water and ice and then one person's jumping in and the next
48:00person's jumping in and the next person's jumping in and the next person's jumping in maybe after being in person's jumping in maybe after being in person's jumping in maybe after being in a sauna and you're kind of a sauna and you're kind of a sauna and you're kind of like yes that is a um that is that is like yes that is a um that is that is like yes that is a um that is that is something that we notice as well so we something that we notice as well so we something that we notice as well so we built ours with a um it has a one built ours with a um it has a one built ours with a um it has a one horsepower compressor in our Elite model horsepower compressor in our Elite model horsepower compressor in our Elite model and um twostep filtration so there's a and um twostep filtration so there's a and um twostep filtration so there's a strainer that catches any lint in hair strainer that catches any lint in hair strainer that catches any lint in hair and then a 20 micron filter and so every and then a 20 micron filter and so every and then a 20 micron filter and so every 15 to 20 minutes 100% of that water is 15 to 20 minutes 100% of that water is 15 to 20 minutes 100% of that water is recy through the filtration so you're recy through the filtration so you're recy through the filtration so you're getting completely fresh water filtered getting completely fresh water filtered getting completely fresh water filtered through and uh we also use we supplement through and uh we also use we supplement through and uh we also use we supplement that with a non-chlorine non- bromine that with a non-chlorine non- bromine that with a non-chlorine non- bromine based EPA certified sanitizer so it's based EPA certified sanitizer so it's based EPA certified sanitizer so it's like hydrogen peroxide based so there's like hydrogen peroxide based so there's like hydrogen peroxide based so there's no chlorine smell or feel but it keeps no chlorine smell or feel but it keeps no chlorine smell or feel but it keeps the water sanitary so um for me the water sanitary so um for me the water sanitary so um for me personally I'm I just use it by myself I personally I'm I just use it by myself I personally I'm I just use it by myself I use it every day in my apartment balcony use it every day in my apartment balcony use it every day in my apartment balcony or nearly every day when I'm traveling or nearly every day when I'm traveling or nearly every day when I'm traveling so I'm one person using it once or twice so I'm one person using it once or twice so I'm one person using it once or twice a day sometimes and I change the water a day sometimes and I change the water a day sometimes and I change the water out every four to six months so so the out every four to six months so so the out every four to six months so so the water stays clean clear for that long water stays clean clear for that long water stays clean clear for that long with just me as a single user and I'm with just me as a single user and I'm with just me as a single user and I'm getting in sweaty after workouts after a
49:00getting in sweaty after workouts after a getting in sweaty after workouts after a run I'm getting real sweaty and oily and run I'm getting real sweaty and oily and run I'm getting real sweaty and oily and it just the filtration does amazing so I it just the filtration does amazing so I it just the filtration does amazing so I I change it out every every few months I change it out every every few months I change it out every every few months at most so if you do higher volume more at most so if you do higher volume more at most so if you do higher volume more people using that's going to you know people using that's going to you know people using that's going to you know you're going to increase your you know you're going to increase your you know you're going to increase your you know your Cycles but um but it's it's meant your Cycles but um but it's it's meant your Cycles but um but it's it's meant to be super easy and efficient so that I to be super easy and efficient so that I to be super easy and efficient so that I know at any point I have cold clean know at any point I have cold clean know at any point I have cold clean water ready for me at whatever water ready for me at whatever water ready for me at whatever temperature I want so if I'm beginning I temperature I want so if I'm beginning I temperature I want so if I'm beginning I can set it at 57 55 and I can start to can set it at 57 55 and I can start to can set it at 57 55 and I can start to bring it down lower if I want to or put bring it down lower if I want to or put bring it down lower if I want to or put in hot tub mode so that convenience and in hot tub mode so that convenience and in hot tub mode so that convenience and the the connectivity it has with our app the the connectivity it has with our app the the connectivity it has with our app on the on your smartphone to set on the on your smartphone to set on the on your smartphone to set temperatur schedules makes it really temperatur schedules makes it really temperatur schedules makes it really easy and just eliminates the barrier to easy and just eliminates the barrier to easy and just eliminates the barrier to be able to get in every day which is be able to get in every day which is be able to get in every day which is ultimately why we created it so that I ultimately why we created it so that I ultimately why we created it so that I could have something that I didn't have could have something that I didn't have could have something that I didn't have to think twice about it was just right to think twice about it was just right to think twice about it was just right there ready because there's enough there ready because there's enough there ready because there's enough barrier in getting into the ice bath barrier in getting into the ice bath barrier in getting into the ice bath that adding in the layers of cleaning or that adding in the layers of cleaning or that adding in the layers of cleaning or filling it up or getting ice just just filling it up or getting ice just just filling it up or getting ice just just stack that high and it decreases your stack that high and it decreases your stack that high and it decreases your likelihood of actually doing it and likelihood of actually doing it and likelihood of actually doing it and receiving the benefits for sure well receiving the benefits for sure well receiving the benefits for sure well that that's amazing I mean kudos to you that that's amazing I mean kudos to you that that's amazing I mean kudos to you guys congrats on expanding and growing
50:00guys congrats on expanding and growing guys congrats on expanding and growing your business and hiring these new your business and hiring these new your business and hiring these new employees yeah um well I mean I feel employees yeah um well I mean I feel employees yeah um well I mean I feel like we could keep talking because I like we could keep talking because I like we could keep talking because I know there's even more benefits than the know there's even more benefits than the know there's even more benefits than the physical you know when it comes to Yes physical you know when it comes to Yes physical you know when it comes to Yes um cold emersion therapy that you could um cold emersion therapy that you could um cold emersion therapy that you could get into so you know we may need to have get into so you know we may need to have get into so you know we may need to have you come back on at some point again but you come back on at some point again but you come back on at some point again but Joshua where can people find you where Joshua where can people find you where Joshua where can people find you where can they check out your um tubs where can they check out your um tubs where can they check out your um tubs where can they learn more about your Retreats can they learn more about your Retreats can they learn more about your Retreats and maybe mention your Retreat I think and maybe mention your Retreat I think and maybe mention your Retreat I think you have one coming up or yes yeah we you have one coming up or yes yeah we you have one coming up or yes yeah we have one coming up I think by the time have one coming up I think by the time have one coming up I think by the time we're listening to this episode now we're listening to this episode now we're listening to this episode now it'll have passed but we'll be doing it'll have passed but we'll be doing it'll have passed but we'll be doing another winter one so we're doing a another winter one so we're doing a another winter one so we're doing a retreat in January in um Jackson Hall retreat in January in um Jackson Hall retreat in January in um Jackson Hall Wyoming which will be beautiful amazing Wyoming which will be beautiful amazing Wyoming which will be beautiful amazing cold cold exposure amazing breath work cold cold exposure amazing breath work cold cold exposure amazing breath work Community diving into some of these Community diving into some of these Community diving into some of these deeper emotional the deeper emotional deeper emotional the deeper emotional deeper emotional the deeper emotional work as well that I'm I'm very very work as well that I'm I'm very very work as well that I'm I'm very very called towards supporting people with called towards supporting people with called towards supporting people with and people can find us at Edge Theory and people can find us at Edge Theory and people can find us at Edge Theory Labs Instagram is our main platform so Labs Instagram is our main platform so Labs Instagram is our main platform so we're very active on there our website we're very active on there our website we're very active on there our website obviously and then myself Joshua Dean obviously and then myself Joshua Dean obviously and then myself Joshua Dean Church on Instagram I think I just Church on Instagram I think I just Church on Instagram I think I just connected with YouTube recently so um my
51:00connected with YouTube recently so um my connected with YouTube recently so um my Instagram is where I'm most active and Instagram is where I'm most active and Instagram is where I'm most active and you know promoting any other workshops you know promoting any other workshops you know promoting any other workshops I'm doing or Retreats or or speaking I'm doing or Retreats or or speaking I'm doing or Retreats or or speaking opportunities that I'm doing as well so opportunities that I'm doing as well so opportunities that I'm doing as well so that's uh those are the two best ways I that's uh those are the two best ways I that's uh those are the two best ways I would just say Instagram for both myself would just say Instagram for both myself would just say Instagram for both myself personally and our and our brand awesome personally and our and our brand awesome personally and our and our brand awesome and question on the Retreats how many and question on the Retreats how many and question on the Retreats how many days are your Retreats this one we're days are your Retreats this one we're days are your Retreats this one we're doing um January 10th through the 14th doing um January 10th through the 14th doing um January 10th through the 14th so the arrivals is the 10th in the so the arrivals is the 10th in the so the arrivals is the 10th in the evening and then departures the 14th in evening and then departures the 14th in evening and then departures the 14th in the morning so it's it's a Wednesday the morning so it's it's a Wednesday the morning so it's it's a Wednesday night through Sunday morning so Thursday night through Sunday morning so Thursday night through Sunday morning so Thursday Friday Saturday so three full days of Friday Saturday so three full days of Friday Saturday so three full days of activity and um and then an evening activity and um and then an evening activity and um and then an evening arrival and a morning departure on the arrival and a morning departure on the arrival and a morning departure on the other side of that I'm curious who other side of that I'm curious who other side of that I'm curious who attends like that's what I was gonna ask attends like that's what I was gonna ask attends like that's what I was gonna ask and is it mostly men because I did see and is it mostly men because I did see and is it mostly men because I did see something on your Instagram and I'm like something on your Instagram and I'm like something on your Instagram and I'm like I think those are mainly men but who I think those are mainly men but who I think those are mainly men but who knows maybe and yeah I'm thinking like knows maybe and yeah I'm thinking like knows maybe and yeah I'm thinking like performance athletes yeah great great performance athletes yeah great great performance athletes yeah great great question um for these these types of question um for these these types of question um for these these types of Retreats we'll do certain workshops or Retreats we'll do certain workshops or Retreats we'll do certain workshops or or retreats specifically geared towards or retreats specifically geared towards or retreats specifically geared towards uh athletic recovery and sports uh athletic recovery and sports uh athletic recovery and sports performance longevity stuff like that
52:00performance longevity stuff like that performance longevity stuff like that with a lot of pro athletes we work with with a lot of pro athletes we work with with a lot of pro athletes we work with but that's honestly that's less fun for but that's honestly that's less fun for but that's honestly that's less fun for me that stuff's great and important but me that stuff's great and important but me that stuff's great and important but um this is these are for the everyday um this is these are for the everyday um this is these are for the everyday people I mean right now for our Retreat people I mean right now for our Retreat people I mean right now for our Retreat we're almost we're almost sold out and we're almost we're almost sold out and we're almost we're almost sold out and we have um I think we have two to one we have um I think we have two to one we have um I think we have two to one women to men right now which is amazing women to men right now which is amazing women to men right now which is amazing I love it and so the retreat is for I love it and so the retreat is for I love it and so the retreat is for anybody that's that's wanting to I mean anybody that's that's wanting to I mean anybody that's that's wanting to I mean anybody that's interested in this kind anybody that's interested in this kind anybody that's interested in this kind of thing or they're curious or they're of thing or they're curious or they're of thing or they're curious or they're like huh maybe there's like there's like huh maybe there's like there's like huh maybe there's like there's something here for me anybody that wants something here for me anybody that wants something here for me anybody that wants to anybody that wants to see and witness to anybody that wants to see and witness to anybody that wants to see and witness firsthand just how strong beautiful and firsthand just how strong beautiful and firsthand just how strong beautiful and capable they are and feel super capable they are and feel super capable they are and feel super connected to their body and improve connected to their body and improve connected to their body and improve their relationship with their body one their relationship with their body one their relationship with their body one of the key themes is how do we create a of the key themes is how do we create a of the key themes is how do we create a sense of home and Safety and Security in sense of home and Safety and Security in sense of home and Safety and Security in our own body how do you feel at home in our own body how do you feel at home in our own body how do you feel at home in your body right and I'm gonna start your body right and I'm gonna start your body right and I'm gonna start crying like those are that was just such crying like those are that was just such crying like those are that was just such beautiful and inspiring words that you beautiful and inspiring words that you beautiful and inspiring words that you just said yeah it's it's something just said yeah it's it's something just said yeah it's it's something that's changed my life right and that's changed my life right and that's changed my life right and something that I in every breath session something that I in every breath session something that I in every breath session that I do I always incorporate into of
53:00that I do I always incorporate into of that I do I always incorporate into of you are always at home in your body and you are always at home in your body and you are always at home in your body and for me like I felt so alienated from my for me like I felt so alienated from my for me like I felt so alienated from my body I felt so removed I felt so distant body I felt so removed I felt so distant body I felt so removed I felt so distant I felt betrayed by my body even and I I felt betrayed by my body even and I I felt betrayed by my body even and I know a lot of people can relate to that know a lot of people can relate to that know a lot of people can relate to that and and women in general too I think a and and women in general too I think a and and women in general too I think a women specifically can relate to that women specifically can relate to that women specifically can relate to that feeling and I I think there's such a feeling and I I think there's such a feeling and I I think there's such a there's there's a reunion it's a there's there's a reunion it's a there's there's a reunion it's a homecoming coming back to your body homecoming coming back to your body homecoming coming back to your body through the breath through the cold through the breath through the cold through the breath through the cold through through lovingly and challenging through through lovingly and challenging through through lovingly and challenging your body in ways and seeing just much your body in ways and seeing just much your body in ways and seeing just much your body does for you and reconnecting your body does for you and reconnecting your body does for you and reconnecting with it starting to turn the volume down with it starting to turn the volume down with it starting to turn the volume down on the mental chatter up here in our on the mental chatter up here in our on the mental chatter up here in our mind and turn the volume up on our mind and turn the volume up on our mind and turn the volume up on our intuition that's whispering to us so intuition that's whispering to us so intuition that's whispering to us so it's an environment to do that and to do it's an environment to do that and to do it's an environment to do that and to do that in community in a safe space to that in community in a safe space to that in community in a safe space to explore this to go deeper to take a step explore this to go deeper to take a step explore this to go deeper to take a step away from the dayto day just you know we away from the dayto day just you know we away from the dayto day just you know we get doses of this in dayto day like get doses of this in dayto day like get doses of this in dayto day like Sunday is going to be amazing but to be Sunday is going to be amazing but to be Sunday is going to be amazing but to be able to link together multiple days of able to link together multiple days of able to link together multiple days of going deep into that and being able to going deep into that and being able to going deep into that and being able to even assess like what are some of the even assess like what are some of the even assess like what are some of the patterns in my life what are the things patterns in my life what are the things patterns in my life what are the things that I want to shift how do I want to that I want to shift how do I want to that I want to shift how do I want to show up differently from myself for my show up differently from myself for my show up differently from myself for my family for my my my children perhaps my family for my my my children perhaps my family for my my my children perhaps my partner I want to show up for myself partner I want to show up for myself partner I want to show up for myself first and foremost and it provides an
54:00first and foremost and it provides an first and foremost and it provides an opportunity and a and a way for us to opportunity and a and a way for us to opportunity and a and a way for us to really go deep into that and to work really go deep into that and to work really go deep into that and to work through some of these different emotions through some of these different emotions through some of these different emotions that might be coming up to stare them that might be coming up to stare them that might be coming up to stare them head on right in the face slay the head on right in the face slay the head on right in the face slay the dragon if you will with love and to be dragon if you will with love and to be dragon if you will with love and to be able to express just fully and how how able to express just fully and how how able to express just fully and how how beautifully capable our and intelligent beautifully capable our and intelligent beautifully capable our and intelligent our bodies really are our bodies really are our bodies really are wow Marty if you weren't excited to wow Marty if you weren't excited to wow Marty if you weren't excited to experience Sunday's Retreat now you are experience Sunday's Retreat now you are experience Sunday's Retreat now you are well my mindset is very well my mindset is very well my mindset is very different like I kind of wish you were different like I kind of wish you were different like I kind of wish you were leading us if I do no offense to the leading us if I do no offense to the leading us if I do no offense to the person that's doing it but like yeah person that's doing it but like yeah person that's doing it but like yeah well well I was thinking Marne so Marne well well I was thinking Marne so Marne well well I was thinking Marne so Marne and I just signed up for 29029 I don't and I just signed up for 29029 I don't and I just signed up for 29029 I don't know if you've heard about yeah so we know if you've heard about yeah so we know if you've heard about yeah so we just signed up for it last week and now just signed up for it last week and now just signed up for it last week and now I'm like well maybe a year after that we I'm like well maybe a year after that we I'm like well maybe a year after that we do one of these Retreats yeah totally do one of these Retreats yeah totally do one of these Retreats yeah totally yeah well we'll probably be doing one to yeah well we'll probably be doing one to yeah well we'll probably be doing one to two Retreats a year and and that's just two Retreats a year and and that's just two Retreats a year and and that's just purely because of it's such a powerful purely because of it's such a powerful purely because of it's such a powerful container for transformation like it container for transformation like it container for transformation like it doesn't like from a business standpoint doesn't like from a business standpoint doesn't like from a business standpoint like we don't like we price it to make
55:00like we don't like we price it to make like we don't like we price it to make it access as accessible as possible like it access as accessible as possible like it access as accessible as possible like we're not we don't turn a profit from we're not we don't turn a profit from we're not we don't turn a profit from this like we just we I do this this like we just we I do this this like we just we I do this personally because it's it's it's like personally because it's it's it's like personally because it's it's it's like such a great way to work intimately with such a great way to work intimately with such a great way to work intimately with people and to really see just insane people and to really see just insane people and to really see just insane Transformations night and day difference Transformations night and day difference Transformations night and day difference people's people like I I we're gonna people's people like I I we're gonna people's people like I I we're gonna have a whole podcast talking about some have a whole podcast talking about some have a whole podcast talking about some of the things that I've experienced and of the things that I've experienced and of the things that I've experienced and seen people uh breakthroughs that have seen people uh breakthroughs that have seen people uh breakthroughs that have happened on Retreat I just got back from happened on Retreat I just got back from happened on Retreat I just got back from Iceland being out there leading a Iceland being out there leading a Iceland being out there leading a retreat out there and just like retreat out there and just like retreat out there and just like mindblowing shifts that's what I want to mindblowing shifts that's what I want to mindblowing shifts that's what I want to do I want to go on your Iceland retel do I want to go on your Iceland retel do I want to go on your Iceland retel when's the next one November a year from when's the next one November a year from when's the next one November a year from now so no I think November 1st through now so no I think November 1st through now so no I think November 1st through the 7th perhaps 24 2024 yep next fall the 7th perhaps 24 2024 yep next fall the 7th perhaps 24 2024 yep next fall Northern Lights Hot Springs hot tubs Northern Lights Hot Springs hot tubs Northern Lights Hot Springs hot tubs that sounds amazing yeah all the that sounds amazing yeah all the that sounds amazing yeah all the things things things wow well well we we might have to have wow well well we we might have to have wow well well we we might have to have you back on exactly I'd love to we could you back on exactly I'd love to we could you back on exactly I'd love to we could we could Jam for we could Jam for a we could Jam for we could Jam for a we could Jam for we could Jam for a while and and also I will say um I don't
56:00while and and also I will say um I don't while and and also I will say um I don't know if you ever come to Southern know if you ever come to Southern know if you ever come to Southern California but you come to San Diego California but you come to San Diego California but you come to San Diego maybe next time your your husband and maybe next time your your husband and maybe next time your your husband and son come out for lacrosse or you come to son come out for lacrosse or you come to son come out for lacrosse or you come to San Diego come come too but love to have San Diego come come too but love to have San Diego come come too but love to have you through the facility here we've got you through the facility here we've got you through the facility here we've got AR sauna we got cold tub we got all our AR sauna we got cold tub we got all our AR sauna we got cold tub we got all our recovery equipment here as well and I recovery equipment here as well and I recovery equipment here as well and I would be more than thrilled to lead you would be more than thrilled to lead you would be more than thrilled to lead you through a breathing session and cold through a breathing session and cold through a breathing session and cold immersion and um I hope we get the immersion and um I hope we get the immersion and um I hope we get the opportunity to do that you should send opportunity to do that you should send opportunity to do that you should send John Stephanie that's what I was just John Stephanie that's what I was just John Stephanie that's what I was just thinking yeah I'm gonna tell him in thinking yeah I'm gonna tell him in thinking yeah I'm gonna tell him in instead of going to the San Diego Zoo instead of going to the San Diego Zoo instead of going to the San Diego Zoo with Owen on Friday you're gonna go have with Owen on Friday you're gonna go have with Owen on Friday you're gonna go have come through um so Joshua as we wrap up come through um so Joshua as we wrap up come through um so Joshua as we wrap up this conversation one question we like this conversation one question we like this conversation one question we like to ask all of our guests is what does to ask all of our guests is what does to ask all of our guests is what does The Art of Living Well mean to you great question The Art of Living Well means to me it means being able to adapt to me it means being able to adapt to whatever life throws at you it's it's whatever life throws at you it's it's whatever life throws at you it's it's the art of State regulation because you
57:00the art of State regulation because you the art of State regulation because you know it's one thing to think about know it's one thing to think about know it's one thing to think about living well Living Well means doing my living well Living Well means doing my living well Living Well means doing my morning routine and doing this health morning routine and doing this health morning routine and doing this health and wellness things and all these tools and wellness things and all these tools and wellness things and all these tools that I use but that's really idolised that I use but that's really idolised that I use but that's really idolised and we know that life throws curveballs and we know that life throws curveballs and we know that life throws curveballs at us and it's it's not it's not at us and it's it's not it's not at us and it's it's not it's not necessarily what we plan for it's what necessarily what we plan for it's what necessarily what we plan for it's what is it life is 5% what happens to us and is it life is 5% what happens to us and is it life is 5% what happens to us and 95% how we respond to it so I think the 95% how we respond to it so I think the 95% how we respond to it so I think the art of well is the Art and Science but art of well is the Art and Science but art of well is the Art and Science but the art of deliberately responding to the art of deliberately responding to the art of deliberately responding to the circumstances of life to regulate the circumstances of life to regulate the circumstances of life to regulate your state of being and so if I can if I your state of being and so if I can if I your state of being and so if I can if I can living well to me BR means bringing can living well to me BR means bringing can living well to me BR means bringing yoga off the yoga mat it means bringing yoga off the yoga mat it means bringing yoga off the yoga mat it means bringing the ice bath out of the actual tub to the ice bath out of the actual tub to the ice bath out of the actual tub to where someone cuts me off in traffic and where someone cuts me off in traffic and where someone cuts me off in traffic and I can catch myself from getting that I can catch myself from getting that I can catch myself from getting that cortisol drip right starting to happen cortisol drip right starting to happen cortisol drip right starting to happen and myself start to get really charged and myself start to get really charged and myself start to get really charged up and I can actually breathe and up and I can actually breathe and up and I can actually breathe and regulate that to me is the Art of Living regulate that to me is the Art of Living regulate that to me is the Art of Living Well it's being able to in the daytoday Well it's being able to in the daytoday Well it's being able to in the daytoday and all the craziness and hecticness of and all the craziness and hecticness of and all the craziness and hecticness of the dayto day be able to have a suite of the dayto day be able to have a suite of the dayto day be able to have a suite of tools that I can call on and feel
58:00tools that I can call on and feel tools that I can call on and feel empowered to consciously regulate my empowered to consciously regulate my empowered to consciously regulate my state of being and show up to be as state of being and show up to be as state of being and show up to be as happy as strong and successful as I can happy as strong and successful as I can happy as strong and successful as I can be in every moment whatever is be in every moment whatever is be in every moment whatever is unfolding that's so well said and I I unfolding that's so well said and I I unfolding that's so well said and I I mean if the world lived by that motto mean if the world lived by that motto mean if the world lived by that motto we'd be in a very different space today we'd be in a very different space today we'd be in a very different space today yeah that's our mission that that's what yeah that's our mission that that's what yeah that's our mission that that's what we're here to do and that's why I um and we're here to do and that's why I um and we're here to do and that's why I um and and we've got this amazing team behind and we've got this amazing team behind and we've got this amazing team behind us and and why we won't stop until we we us and and why we won't stop until we we us and and why we won't stop until we we exhaust every potential way and and exhaust every potential way and and exhaust every potential way and and interaction with every human that we can interaction with every human that we can interaction with every human that we can to help Empower them with those tools to help Empower them with those tools to help Empower them with those tools and the cold is one tool to make that and the cold is one tool to make that and the cold is one tool to make that happen of course but but that's really happen of course but but that's really happen of course but but that's really what it's about because I think our what it's about because I think our what it's about because I think our world needs that right now absolutely world needs that right now absolutely world needs that right now absolutely and uh we all need that as human beings and uh we all need that as human beings and uh we all need that as human beings collectively in the modern world that collectively in the modern world that collectively in the modern world that we're living in we need to learn how to we're living in we need to learn how to we're living in we need to learn how to to to respond and not just react so that to to respond and not just react so that to to respond and not just react so that is that's our that's our mission at the is that's our that's our mission at the is that's our that's our mission at the core that's why that's why we started core that's why that's why we started core that's why that's why we started this that's why I'm lit up every single this that's why I'm lit up every single this that's why I'm lit up every single morning to to to share this and to to morning to to to share this and to to morning to to to share this and to to inspire as many people as we can and inspire as many people as we can and inspire as many people as we can and Empower them with the skill set to do
59:00Empower them with the skill set to do Empower them with the skill set to do just that I mean your energy and passion just that I mean your energy and passion just that I mean your energy and passion is just coming through so loud and clear is just coming through so loud and clear is just coming through so loud and clear I mean for anyone listening on audio or I mean for anyone listening on audio or I mean for anyone listening on audio or video and congratulations and you're video and congratulations and you're video and congratulations and you're already helping so many people so this already helping so many people so this already helping so many people so this is just wonderful what you're and I'm is just wonderful what you're and I'm is just wonderful what you're and I'm motivated to sell 10 yeah exactly let's motivated to sell 10 yeah exactly let's motivated to sell 10 yeah exactly let's get to your tub it's done it's so done get to your tub it's done it's so done get to your tub it's done it's so done we're gonna make that happen we'll link we're gonna make that happen we'll link we're gonna make that happen we'll link up all this in our show notes and yeah up all this in our show notes and yeah up all this in our show notes and yeah stay tuned for a part two with Joshua at stay tuned for a part two with Joshua at stay tuned for a part two with Joshua at some point in the future happen thank some point in the future happen thank some point in the future happen thank you so much thank you have a great day you so much thank you have a great day you so much thank you have a great day byebye