00:00welcome to another edition of infrared sauna expert your source for saunas detox and health improvement devices make sure you're subscribed to the channel so you can hear the insiders question of the week and hit the like button on this video so we know you want to see more helpful tips as always resources and show notes can be found on infrared sauna expert com or if you're looking for the approved list of sauna brands certified saunas calm has all the updated info let's jump into today's episode with your go-to infrared sauna expert Matt Justus all right you guys ready for this the most asked about questions all in one video the top 5 mistakes consumers make when buying an infrared sauna I've got variations of each of these five points in their own video some of them are older here's one that's gonna be put all together mistake number one
01:00consumers make when buying an infrared sauna in 2020 thinking they need anything other than far infrared so there's all this talk about the near infrared there's $3,000 tent saunas that you can buy which I think are a complete joke each of those light bulbs you can buy from Home Depot for 10 dollars each you can order them on Amazon if you want the premium ones they're $25 each that's 100 bucks you get some cloth and some stick frames to make a tent for another hundred bucks that's 200 bucks and you can get a stool from Walmart for about 20 bucks so you got about 220 bucks you're gonna spend three thousand dollars to buy a near infrared sauna first off the confusion amongst sauna companies that they are causing by using various marketing hooks will call them will keep it classy instead of just say they're flat-out lying to you near infrared doesn't heat you up the lamp sauna is like the dr. Wilson inspired lamp saunas that people are talking
02:00about and there are two to three thousand dollars which I'm just harped on guys it's the heat from the bulb in the far infrared portion of the wavelength that's heating you up if it was just infrared if it was just I'm sorry near-infrared and there was no heat from the heat lamp bulb itself you wouldn't get a sauna experience and so this is why a lot of the near-infrared light bulb saunas they don't work unless you put in and put them in an insulated enclosure you'll do all right you'll get an okay sweat but your whole body's not gonna sweat you're not gonna get sweat dripping from the backs of your elbows and this is what people fail to tell everyone you have to rotate on that stool like a rotisserie because the bulbs are so flippin hot you can only keep them on one side of you for maybe four minutes maybe five if you're brave but anyway just you know the biggest mistake is that seeing all this controversial you know marketing hooks or all these controversial marketing hooks in twenty twenty other sauna companies will use fear as a way
03:00to get you to buy into a full spectrum sauna there's one company out there that says you know they have a proprietary you know patented way to deliver far mid and near infrared in this you know panel they also put near infrared LED light arrays behind a grill and say that you're gonna get near infrared therapy that way in their saunas but the real disheartening part of that is that they use fear to market them and to get you to overspend when you don't need to they'll say if you don't have all three wavelengths you're not going to get a complete detox or you're not going to you know get the healing health benefits that you need so if you look at any other sauna besides ours and it's kind of like that that's never the case there's lows across the street from Home Depot there's Albertsons and Publix grocery stores there's you know there's always examples of 7-eleven across the street from a shell or Citgo or whatever there's never any one way to do something normally and there's hardly
04:00ever only one product that can ever do anyone any good so I would say that the number one mistake is buying into charlatans that are trying to convince you that there's only one brand of sauna that could ever help anybody you see this in the Facebook groups you see this in some of the forums you see this in a dogmatic like sheeple type of groups and membership forums and people just buy into this idea and they think that everyone's trying to be so helpful and it's really not so far infrared is you know 85% at least 80 in the and I'm being very conservative it's it's the majority of your experience and infrared sauna so really just focus on far infrared number two second mistake consumers make when buying an infrared sauna over spending because XYZ sauna company says the wood will make or break their sauna experience now if you're talking about a cheap sauna like a JH lifestyles or something that's really poorly made on Amazon or even some of the ones that
05:00they stock at Costco every now and then even the dynamic cabinetry isn't that bad build quality is okay I don't know where they source the wood from but as long as you're talking about top-tier saunas like if you go to the certified sauna list and you're looking for you know a low VOCs low EMF a higher-end sauna once you get into that those upper echelons or those those upper tiers you know the type of wood isn't really going to make your experience any better it's not going to help you detox better it's not going to help you sweat better it's literally going to smell different and so sauna companies use this to sabotage the customer buying process like crazy some of them will even say oh if you don't have poplar you know the other woods are toxic and all this stuff but here's the kicker I have one of those and if you put a vo C meter in it you'll see that that sauna with the poplar reads higher on the vo C meter then one in hemlock so it's you know that most of this stuff is a fallacy the
06:00people that are telling you this they didn't create the company they're not out there in the forest cutting down the trees hell they've never even seen the warehouse they've never even traveled to the the manufacturing facility and seen the wood before it goes through a planer they're just telling you this stuff based on their company culture and the ideas that they had and you know all these types of things hemlock is fine bass wood is fine cedars fine you know poplar is fine to me they're all fine I've used every single type and the type of wood has never made a difference in my sauna experience now in a steam sauna the cedar thing being a little bit more mold resistant and stuff like that I wouldn't say that that's a stretch that must be true or that part is true but people that are chemically sensitive usually stay away from cedar or any other lumber that emits an oil because it can be agitating to the skin and there's other companies that have really strong bass woods that I could really not like or don't care for
07:00personally I think hemlock is easy because the slow that the smell is pleasant usually has a low odor if any and the wood is quality it's very strong doesn't splinter and you know you'll hear the opposite another company will come along and say oh you've got a have cedar you're gonna get mold in your sauna since when does an infrared sauna produce moisture other than what comes out of your skin there it's not like you're throwing water on rocks in this thing there is no mold and if there was any moisture left over from your sweat as soon as you preheat this on it dries it out the next cycle so it's just there's so many fallacies about the wood sauna companies try to use the wood as a selling point and out of all the saunas that I've been in the wood has never been a selling point it will not make a difference maybe back in the day it was but after you try them all and you realize that that is not going to make or break your sauna experience it shouldn't necessarily be high on the criteria unless you just have a smell preference or you're looking for something specific to match you know whatever I don't know so my thoughts on
08:00the on the wood point number 3 top top mistake or a third mistake that consumers make when buying an effort sauna believeing EMF reports from companies if you read the fight and print on a lot of these you will see that they take a heat I sound like a broken record I say this so many times these people these companies these marketing sectors of these sauna brands or sauna companies are literally taking the sauna apart they're taking a single heater held up by a rope shipping it to a lab somewhere else in another state having it tested so they can take fancy pictures and have documented measurements by a third party you know this whole third party EMF ting EMF testing thing is a complete joke it's absolutely ridiculous let me explain this to you and are really simple to understand way as soon as you alter the native environment of the sauna right and when
09:00I say altar I mean are you gonna take the sauna apart when you use it when you get it in your house and you set it up are you gonna take a heater out you're gonna test that heater and then say oh it's good for EMS or are you gonna use it fully assembled so why would you want third party EMF testing done on your sauna with it disassembled in some fashion or why would you only want part of it tested instead of the whole the whole thing so there's two there's two problems with this I'll just make it short and sweet first problem is if you take a heater out you send it to a lab you're only getting measurements on that one heater there's most likely seven to eight heaters in your sauna so whatever measurements are on that heater multiply that times seven or eight then you're still gonna start to come up with some real numbers most likely when you talk about electric fields and body voltage that is second thing is there's other EMF sources in your sauna other than the single heater that they took out and shipped to a lab you've got the wiring in the walls so you've got the control panel you've got the electronics and the accessories on the roof you get the power supply underneath your but that it has this the unshielded or shielded it depends if
10:00you're dealing with a good company or not cable the supply line cable coming in underneath you and so all of these these things inside the cabin are really gonna make or break the EMF testing so if you're relying on third-party EMF testing from sonic companies with these fancy little reports you're not gonna get that so point number four fourth most popular mistake consumers make when buying an infrared sauna not understanding that the word or term e-m-f is plural what does EMF stand for EMF stands for electromagnetic fields does that sound like one thing to you if it does is two it's two things electric fields and magnetic fields give you electromagnetic fields so you measure electric fields and volts per meter typically you measure magnetic fields usually in milligauss and so sonic companies will say you know one of the
11:00ways that you can tell is if they have on their website cellphones give off you know an EMF level of six our solana is less than two cellphones give off RF radiation which isn't even included in electromagnetic fields and you're testing two completely different things in an infrared sauna you're looking for electric fields in volts per meter and you're looking for magnetic fields and milli Gauss and so most of the time people will just show you on a Gauss meter with the Milhouse's but the the electric fields go completely there they're left unchecked and the way that you can double-check this is to take body voltage measurements like I do for all the song is on the certified sonnet list an example of this would be if you go to certified saunas calm and just look down the list at any brand and look for the live testing link it'll take you to youtube you'll see all the equipment that's being used that's how an EMF test should be done and the reason why there's different meters for different things is because EMF means more than one thing so the biggest mistake that sauna is buying into this idea that oh
12:00the sauna company has a Gauss meter it must be low MF because they just showed it to me not the case you should be checking for more than one thing you should have a clear understanding that EMF means more than one thing so point number five the fifth mistake that sauna buying into concepts reviews and opinions from slick sales people who have never used the products you're comparing this is probably the biggest one because this is what causes me to have to answer so many questions and do so many comparisons and it's the same stuff over and over and over and a lot of the times now I refuse to do it because here's why a sauna company will hire a sales staff or somebody to do phone sales for them that person may not even own one of the saunas of the brand of the company that they work for think about that you have someone here that's advising you on a $5,000 we're just there less than that and more than that
13:00depends on what you buy but let's just say middle-of-the-road $5,000 purchase decision but they don't personally own the model that you're interested in or the brand that you're interested in or the brand of the company that they work for think about how ridiculous that is can you imagine talking to them and saying you know oh what about this feature and what about that feature and they're gonna sit there and they're gonna tell you and you can't see them on the other end of the phone there flipping through the brochure because they don't know what it looks like because they don't have one in their house or they've never used one or to make matters worse here's their here's what I really don't like here's what really irks me a sonic company will get an email from a customer they're saying hey I saw Matt's videos he recommends this sauna but I'm still interested in yours totally fine you should do your due diligence always they'll come back with some you know big long response oh well you know Matt thaiss or Matt that or this sauna brand that you're comparing this or I don't really care what they say about me it's the the key part is they will tell you
14:00all the reasons that the want the brand that you're comparing is terrible and why you should buy theirs yet if you sat down with them and you said so when was the last time you were in that brand that you say not to buy that you say is so bad they would say something like whoa what do you mean I've never used that one but wait a minute you just told me that you advised me on this five thousand dollar purchase decision that I should buy yours and that that brand was terrible but you've never been in it well how do you have this data how do you have this opinion how do you have these experiences oh well you know you can just tell from the sales material and you know research look at reviews and customers and it seriously this is what the sauna people are doing this is what the salespeople at Sonic companies are doing and so how it trickles back to me is the sauna company will type all this up in an email and then the customer will send it to me and say hey Matt what do you think of this this sounds funny or how much of
15:00this is really true or whatever and then it's really easy for me because I've been in both of them I've been in the brands most all the brands except for like two or three and it's super simple for me because as soon as I read a bullet point I'm like well you know when I was in this one it felt like this and that's wrong this is wrong what are you really looking for let's go back to what's important to you what's your criteria okay that makes sense this model is the best choice for you forget about the propaganda from the brand's so it's a it's a what I'm getting at is the same it's the same mistake that people make when they send in a comparison to me they're asking me to compared a couple two or three different brands of saunas based on some guys video on YouTube right he's you know testing this sauna and promoting it showing you how good it is he even has a little wee MF meter that he waves around that even though that it's you know thirty or forty dollars from Amazon we don't base five thousand dollar purchase decisions utilizing a $40 meter rake it's just not accurate it's not
16:00professional it's not whatever but the dead giveaway with all this stuff is that these people are in close yeah let me say that again the people in the videos that customers are sending me asking me to compare it's like a complete waste of my time and if you saw the you know if you saw the trees or the forest through the trees however they say it you would know right away that we're we're wasting time doing comparisons with people that are creating opinions when they don't even own the product so you guys consumers you are wasting your time buying into influencers opinions buying into you know a bloggers review or you know I don't know I don't know how these people do this I guess they travel around or fly around to factories and stuff and set up camera equipment and take pictures and videos inside the showroom of the the sauna company that makes the saunas because they damn sure don't have them in their home they're never
17:00sweating they're never using them they don't have a room full of saunas like if you look at real sauna comparison videos or if you look at some of the Q&A videos that I do every single week when we do those in the sauna room I mean there is everywhere there's saunas half taken apart because there's too many saunas to fit in the room yet we've got to do a Q&A video to show you guys like what the difference is in the parts that are inside the guts of the song and when you take it apart there's multiple brands in the room if you guys have a question I don't have to tell you my opinion if you want an EMF measurement or you want to see like if you think third-party EMF reports are bogus and you want to see or know what the milligauss measurement or what the true EMF levels are I don't have to tell you what they are we just walk into the other room turn on the camera turn the song on whichever and you want take the measurement and show it to you there's no reason for all this two and three hour and people wasting two and three months or five or six months even trying to figure out
18:00which sauna to buy because so-and-so on a Facebook group has an opinion and says that XYZ brand is the only brand that could ever do any good for you that is so ridiculous because that person who's putting out all this material that's causing all this confusion that's stopping you from getting a piece of health equipment now because you'll never get this time back that you're wasting that person has never even used the products or the brands that they're telling you that are bad nine times out of ten there's very very rare times where somebody's bought one brand and it was bad and they bought something else and they could tell how much better it was now that would be a valid review but for these sauna sales people that work at the sauna companies for the you know sauna puppeteers I don't know what else to call them but the you know the sauna dealers I guess you could say that that sell other people's products they're coming up with this stuff they themselves they don't have a test facility they've never used Joe schmo's sauna brand yet you want to spend five
19:00grand and they're gonna tell you not to buy it maybe that was the best choice for you maybe it wasn't I don't know they're not using the right criteria and it's a huge mistake just to buy into those concepts from people who don't even own or use the products that you want to purchase or compare hope that makes sense these are the top five mistakes that I see consumers making when trying to buy an infrared sauna hopefully these videos are helpful if I miss something or you'd like to see in something in tomorrow's video let me know in the comments have a great day guys we'll see you in tomorrow's review