The Truth About Cold Exposure Recovery on Demand Dubai
00:00[Music] yeah I'm a professor of civil yeah I'm a professor of civil engineering at Arizona State University engineering at Arizona State University engineering at Arizona State University in the school of sustainable engineering in the school of sustainable engineering in the school of sustainable engineering and I've been doing this faculty thing and I've been doing this faculty thing and I've been doing this faculty thing ever since I got my PhD in 2021 so I've ever since I got my PhD in 2021 so I've ever since I got my PhD in 2021 so I've been teaching for like 25 or more years been teaching for like 25 or more years been teaching for like 25 or more years and then Co happened and they locked me and then Co happened and they locked me and then Co happened and they locked me out of my classroom and it's not really out of my classroom and it's not really out of my classroom and it's not really you know what I signed up for it's not you know what I signed up for it's not you know what I signed up for it's not what I love about teaching so I was what I love about teaching so I was what I love about teaching so I was pretty anti-lockdown and I got a big pretty anti-lockdown and I got a big pretty anti-lockdown and I got a big mouth on Twitter and I was critical of mouth on Twitter and I was critical of mouth on Twitter and I was critical of the policies that were promulgating the policies that were promulgating the policies that were promulgating throughout our universities ostensibly throughout our universities ostensibly throughout our universities ostensibly to keep our students safe and I thought to keep our students safe and I thought to keep our students safe and I thought they were harmful to our students I got they were harmful to our students I got they were harmful to our students I got a lot of crap for My Views and for a lot of crap for My Views and for a lot of crap for My Views and for asking the wrong questions online I got asking the wrong questions online I got asking the wrong questions online I got in trouble with my Provost and my Dean in trouble with my Provost and my Dean in trouble with my Provost and my Dean and my director uh became notorious as a
01:00and my director uh became notorious as a and my director uh became notorious as a covid denying professor and uh decided I covid denying professor and uh decided I covid denying professor and uh decided I was going to change my career we'd was going to change my career we'd was going to change my career we'd already had Morosco I was doing ice already had Morosco I was doing ice already had Morosco I was doing ice baths for my own health I had a prostate baths for my own health I had a prostate baths for my own health I had a prostate scare you know an elevated prostate scare you know an elevated prostate scare you know an elevated prostate specific antigen but the ice baths and specific antigen but the ice baths and specific antigen but the ice baths and some ketogenic diet got all that under some ketogenic diet got all that under some ketogenic diet got all that under control um so I already knew about the control um so I already knew about the control um so I already knew about the health and wellness benefits of the ice health and wellness benefits of the ice health and wellness benefits of the ice baths but I decided in the midst of baths but I decided in the midst of baths but I decided in the midst of those lockdowns that I wasn't going to those lockdowns that I wasn't going to those lockdowns that I wasn't going to do resilient infrastructure in the same do resilient infrastructure in the same do resilient infrastructure in the same way I wasn't going to be all about the way I wasn't going to be all about the way I wasn't going to be all about the floods and the earthquakes and things floods and the earthquakes and things floods and the earthquakes and things like that in the same way that I was like that in the same way that I was like that in the same way that I was going to be about mental health and it going to be about mental health and it going to be about mental health and it turns out that mental health is turns out that mental health is turns out that mental health is metabolic Health the more I learned the metabolic Health the more I learned the metabolic Health the more I learned the more I read the more I realized the more I read the more I realized the more I read the more I realized the origins of the Health crisis in the origins of the Health crisis in the origins of the Health crisis in the united states are in the metabolism united states are in the metabolism united states are in the metabolism which means they're in the mitochondria which means they're in the mitochondria which means they're in the mitochondria every single leading cause of death from every single leading cause of death from every single leading cause of death from chronic illness in the United States
02:00chronic illness in the United States chronic illness in the United States originates in mitochondrial dysfunction originates in mitochondrial dysfunction originates in mitochondrial dysfunction and you don't have to take an engineer's and you don't have to take an engineer's and you don't have to take an engineer's word for it you can read Ben bikman's word for it you can read Ben bikman's word for it you can read Ben bikman's book how we get sick or why we get sick book how we get sick or why we get sick book how we get sick or why we get sick and he will detail this out for you the and he will detail this out for you the and he will detail this out for you the mitochondrial disorders are the leading mitochondrial disorders are the leading mitochondrial disorders are the leading cause of disease not infectious disease cause of disease not infectious disease cause of disease not infectious disease but but a state of disease in the United but but a state of disease in the United but but a state of disease in the United States and it spills right over into uh States and it spills right over into uh States and it spills right over into uh mental health for here I go to Chris mental health for here I go to Chris mental health for here I go to Chris Palmer he wrote a great book called Palmer he wrote a great book called Palmer he wrote a great book called brain energy about how the brain is the brain energy about how the brain is the brain energy about how the brain is the most metabolically demanding organ in most metabolically demanding organ in most metabolically demanding organ in the body about 25% of the energy that the body about 25% of the energy that the body about 25% of the energy that you use is going to be used in your you use is going to be used in your you use is going to be used in your brain and if the mitochondria in your brain and if the mitochondria in your brain and if the mitochondria in your brain aren't right your brain won't have brain aren't right your brain won't have brain aren't right your brain won't have the energy to maintain an optimistic the energy to maintain an optimistic the energy to maintain an optimistic Outlook to do problem solving to manage Outlook to do problem solving to manage Outlook to do problem solving to manage your mood so I'm all about the ice baths your mood so I'm all about the ice baths your mood so I'm all about the ice baths now and that doesn't mean I've stopped now and that doesn't mean I've stopped now and that doesn't mean I've stopped being a professor um you know you being a professor um you know you being a professor um you know you mentioned already I wrote this book
03:00mentioned already I wrote this book mentioned already I wrote this book uncommon cold you the science and uncommon cold you the science and uncommon cold you the science and experience of cold plunge therapy this experience of cold plunge therapy this experience of cold plunge therapy this thing is longer than my disertation I've thing is longer than my disertation I've thing is longer than my disertation I've got more than 500 scientific footnotes got more than 500 scientific footnotes got more than 500 scientific footnotes in this book and there's there's a lot in this book and there's there's a lot in this book and there's there's a lot of books but this is the definitive of books but this is the definitive of books but this is the definitive scientific work on cold plunge therapy scientific work on cold plunge therapy scientific work on cold plunge therapy I'm still a scholar and a professor but I'm still a scholar and a professor but I'm still a scholar and a professor but I'm doing it in a different way and I'm doing it in a different way and I'm doing it in a different way and sometimes I get crap you know you've sometimes I get crap you know you've sometimes I get crap you know you've never been to medical school you're not never been to medical school you're not never been to medical school you're not a real doctor and it's true I'm a doctor a real doctor and it's true I'm a doctor a real doctor and it's true I'm a doctor of philosophy and thank goodness I don't of philosophy and thank goodness I don't of philosophy and thank goodness I don't have the handicap of having to unlearn have the handicap of having to unlearn have the handicap of having to unlearn you know eight years of medical training you know eight years of medical training you know eight years of medical training about what drugs are supposed to be about what drugs are supposed to be about what drugs are supposed to be prescribed for what condition that you prescribed for what condition that you prescribed for what condition that you can create a lifetime royalty stream for can create a lifetime royalty stream for can create a lifetime royalty stream for what company I don't do that Joe I build what company I don't do that Joe I build what company I don't do that Joe I build machines and these machines create the machines and these machines create the machines and these machines create the environment outside the body that environment outside the body that environment outside the body that empowers the body to heal itself so empowers the body to heal itself so empowers the body to heal itself so that's kind of where I came from and that's kind of where I came from and that's kind of where I came from and what I'm doing now and why I'm talking
04:00what I'm doing now and why I'm talking what I'm doing now and why I'm talking to you perfect perfect great great to you perfect perfect great great to you perfect perfect great great introductory and talking of the uh the introductory and talking of the uh the introductory and talking of the uh the book on common cold um you delve into book on common cold um you delve into book on common cold um you delve into the science as you quite rightly the science as you quite rightly the science as you quite rightly mentioned um but based on the existing mentioned um but based on the existing mentioned um but based on the existing research and experiments and protocols research and experiments and protocols research and experiments and protocols that you share quite openly and your that you share quite openly and your that you share quite openly and your opinions um which of the protocols opinions um which of the protocols opinions um which of the protocols experiments or the the common health experiments or the the common health experiments or the the common health issues that are uh occurring what seems issues that are uh occurring what seems issues that are uh occurring what seems to be the most promising when it comes to be the most promising when it comes to be the most promising when it comes to I and what should people know uh the to I and what should people know uh the to I and what should people know uh the benefits of it one of the great benefits of it one of the great benefits of it one of the great misconceptions of the pharmaceutical misconceptions of the pharmaceutical misconceptions of the pharmaceutical industry is that there is an optimal industry is that there is an optimal industry is that there is an optimal dose that applies to everyone you know dose that applies to everyone you know dose that applies to everyone you know when you get like a course of when you get like a course of when you get like a course of antibiotics or something um your doctor antibiotics or something um your doctor antibiotics or something um your doctor will say okay so you take this much and will say okay so you take this much and will say okay so you take this much and you take it at this time and you get a you take it at this time and you get a you take it at this time and you get a prescriptive protocol and it leads prescriptive protocol and it leads prescriptive protocol and it leads people to believe that there's an people to believe that there's an people to believe that there's an optimal dose of cold plunge and there is optimal dose of cold plunge and there is optimal dose of cold plunge and there is no such thing most people understand you
05:00no such thing most people understand you no such thing most people understand you know if you're going to start a program know if you're going to start a program know if you're going to start a program of weight training there's not one of weight training there's not one of weight training there's not one weight and one number of reps that is weight and one number of reps that is weight and one number of reps that is optimal for everybody first if you're optimal for everybody first if you're optimal for everybody first if you're going to work with a trainer they got to going to work with a trainer they got to going to work with a trainer they got to well let's see how you do with this well let's see how you do with this well let's see how you do with this weight well let's see what you can do weight well let's see what you can do weight well let's see what you can do they need to get a sense of how strong they need to get a sense of how strong they need to get a sense of how strong you are and how you've already trained you are and how you've already trained you are and how you've already trained the dose the protocol that is right for the dose the protocol that is right for the dose the protocol that is right for you and when it comes to cold depends you and when it comes to cold depends you and when it comes to cold depends upon your state of cold training and so upon your state of cold training and so upon your state of cold training and so there's a rule of thumb when you're there's a rule of thumb when you're there's a rule of thumb when you're starting out you go cold enough to gasp starting out you go cold enough to gasp starting out you go cold enough to gasp whatever temperature that is if you feel whatever temperature that is if you feel whatever temperature that is if you feel the gasp reflex you know you have the gasp reflex you know you have the gasp reflex you know you have activated the sympathetic division of activated the sympathetic division of activated the sympathetic division of your central nervous system and then you your central nervous system and then you your central nervous system and then you go long enough just when you're starting go long enough just when you're starting go long enough just when you're starting out long enough to shiver if you're out long enough to shiver if you're out long enough to shiver if you're shivering then you know you put your shivering then you know you put your shivering then you know you put your body in a state of cold thermogenesis body in a state of cold thermogenesis body in a state of cold thermogenesis and if there's no Brown fat in your body and if there's no Brown fat in your body and if there's no Brown fat in your body your body will begin to recruit it after your body will begin to recruit it after your body will begin to recruit it after you become cold adapted you don't need you become cold adapted you don't need you become cold adapted you don't need to go long enough to shiver anymore you to go long enough to shiver anymore you to go long enough to shiver anymore you can maintain a state of brown fat and can maintain a state of brown fat and can maintain a state of brown fat and metabolic health Health without staying
06:00metabolic health Health without staying metabolic health Health without staying in there long enough to shiver so the in there long enough to shiver so the in there long enough to shiver so the rule of thumb is cold enough to gasp rule of thumb is cold enough to gasp rule of thumb is cold enough to gasp long enough to shiver when you're long enough to shiver when you're long enough to shiver when you're starting and after that 2 to 4 minutes starting and after that 2 to 4 minutes starting and after that 2 to 4 minutes every day uh Susanna silberg's rule of every day uh Susanna silberg's rule of every day uh Susanna silberg's rule of thumb 11 minutes a week is pretty good thumb 11 minutes a week is pretty good thumb 11 minutes a week is pretty good you get into a metabolic maintenance you get into a metabolic maintenance you get into a metabolic maintenance phase what I haven't describe though are phase what I haven't describe though are phase what I haven't describe though are what are the what are the what are the indications what are the signs that indications what are the signs that indications what are the signs that would indicate cold plunge therapy is a would indicate cold plunge therapy is a would indicate cold plunge therapy is a good idea for you and what are the good idea for you and what are the good idea for you and what are the Contra indications so we're going to Contra indications so we're going to Contra indications so we're going to start with the Contra first despite what start with the Contra first despite what start with the Contra first despite what Wikipedia says the number one Contra Wikipedia says the number one Contra Wikipedia says the number one Contra indication for cold plune therapy is indication for cold plune therapy is indication for cold plune therapy is chronic hypertension when you get in chronic hypertension when you get in chronic hypertension when you get in whole body and you're doing an ice bath whole body and you're doing an ice bath whole body and you're doing an ice bath vasal constriction will shrink the blood vasal constriction will shrink the blood vasal constriction will shrink the blood vessels in your arms and your legs and vessels in your arms and your legs and vessels in your arms and your legs and move that blood into the core this is move that blood into the core this is move that blood into the core this is part of your thermo regulatory system so part of your thermo regulatory system so part of your thermo regulatory system so you're trying to maintain a constant or you're trying to maintain a constant or you're trying to maintain a constant or homeostatic core temperature so all that homeostatic core temperature so all that homeostatic core temperature so all that blood moves into the core and into the
07:00blood moves into the core and into the blood moves into the core and into the part of your body that's not underwater part of your body that's not underwater part of your body that's not underwater which is the head your blood pressure which is the head your blood pressure which is the head your blood pressure typically goes up as a result and typically goes up as a result and typically goes up as a result and ordinarily that's not a big deal but if ordinarily that's not a big deal but if ordinarily that's not a big deal but if you suffer from chronic you suffer from chronic you suffer from chronic hypertension and you go into the cold hypertension and you go into the cold hypertension and you go into the cold there have been two reports from medical there have been two reports from medical there have been two reports from medical professionals that have come back to me professionals that have come back to me professionals that have come back to me of someone who's had an acute of someone who's had an acute of someone who's had an acute hypertensive event so you got to monitor hypertensive event so you got to monitor hypertensive event so you got to monitor if you know that you're at risk now if you know that you're at risk now if you know that you're at risk now these people recovered fine they got out these people recovered fine they got out these people recovered fine they got out of the cold they rewarmed uh but an of the cold they rewarmed uh but an of the cold they rewarmed uh but an acute hypertensive event can be a acute hypertensive event can be a acute hypertensive event can be a dangerous condition a lot of people ask dangerous condition a lot of people ask dangerous condition a lot of people ask me about the heart and that's because me about the heart and that's because me about the heart and that's because there is a theory from Mike Tipton who's there is a theory from Mike Tipton who's there is a theory from Mike Tipton who's a professor at the University of a professor at the University of a professor at the University of Portsmith in the United Kingdom and he Portsmith in the United Kingdom and he Portsmith in the United Kingdom and he says look there's the gasp reflex which says look there's the gasp reflex which says look there's the gasp reflex which is activation of the sympathetic nervous is activation of the sympathetic nervous is activation of the sympathetic nervous system but then there's the dive reflex system but then there's the dive reflex system but then there's the dive reflex which is the parasympathetic activity which is the parasympathetic activity which is the parasympathetic activity and if these two he says are in conflict and if these two he says are in conflict and if these two he says are in conflict with one another it could cause an
08:00with one another it could cause an with one another it could cause an irregular heartbeat so maybe people with irregular heartbeat so maybe people with irregular heartbeat so maybe people with heart issues should be careful I'm not heart issues should be careful I'm not heart issues should be careful I'm not arguing about against um heart issues arguing about against um heart issues arguing about against um heart issues require some care uh however the require some care uh however the require some care uh however the response of the heart to both the gasp response of the heart to both the gasp response of the heart to both the gasp reflex and the dive reflex is not reflex and the dive reflex is not reflex and the dive reflex is not pathological it is physiological your pathological it is physiological your pathological it is physiological your body is designed to respond to stress body is designed to respond to stress body is designed to respond to stress the ice bath is a stressor it is a the ice bath is a stressor it is a the ice bath is a stressor it is a hormetic stressor when you gasp your hormetic stressor when you gasp your hormetic stressor when you gasp your heart rate will go up and then when the heart rate will go up and then when the heart rate will go up and then when the dive reflex takes over your even though dive reflex takes over your even though dive reflex takes over your even though your metabolism is revving your oxygen your metabolism is revving your oxygen your metabolism is revving your oxygen consumption can go down your heart rate consumption can go down your heart rate consumption can go down your heart rate can go down the dive reflex is to can go down the dive reflex is to can go down the dive reflex is to prepare your body for an extended period prepare your body for an extended period prepare your body for an extended period of do not hold your breath in the ice of do not hold your breath in the ice of do not hold your breath in the ice bath but your body thinks that you might bath but your body thinks that you might bath but your body thinks that you might be diving in and so it relaxes be diving in and so it relaxes be diving in and so it relaxes everything and by strengthening the everything and by strengthening the everything and by strengthening the parasympathetic response your heart rate parasympathetic response your heart rate parasympathetic response your heart rate will go down so tip in hypothesizes that
09:00will go down so tip in hypothesizes that will go down so tip in hypothesizes that you got one thing putting your heart you got one thing putting your heart you got one thing putting your heart rate up and another thing putting your rate up and another thing putting your rate up and another thing putting your heart rate down and maybe that conflict heart rate down and maybe that conflict heart rate down and maybe that conflict will be dangerous I have my doubts will be dangerous I have my doubts will be dangerous I have my doubts hypertension is the single most hypertension is the single most hypertension is the single most important contraindication and then important contraindication and then important contraindication and then heart issues would be a secondary heart issues would be a secondary heart issues would be a secondary contraindication the indications most contraindication the indications most contraindication the indications most important one metabolic dysfunction uh important one metabolic dysfunction uh important one metabolic dysfunction uh type 2 diabetes insulin resistance cold type 2 diabetes insulin resistance cold type 2 diabetes insulin resistance cold exposure but either in the bath or in exposure but either in the bath or in exposure but either in the bath or in the cold air will improve your insulin the cold air will improve your insulin the cold air will improve your insulin syst sensitivity it will resolve syst sensitivity it will resolve syst sensitivity it will resolve conditions of insulin resistance a lot conditions of insulin resistance a lot conditions of insulin resistance a lot of medical doctors think that type 2 of medical doctors think that type 2 of medical doctors think that type 2 diabetes is a lifetime degenerative diabetes is a lifetime degenerative diabetes is a lifetime degenerative condition and a lot of medical doctors condition and a lot of medical doctors condition and a lot of medical doctors are wrong type 2 diabetes is reversible are wrong type 2 diabetes is reversible are wrong type 2 diabetes is reversible I've seen it reverse in case studies I've seen it reverse in case studies I've seen it reverse in case studies that I've personally observed I've got that I've personally observed I've got that I've personally observed I've got the lab reports showing that it's the lab reports showing that it's the lab reports showing that it's reversible and one of the ways to do it reversible and one of the ways to do it reversible and one of the ways to do it is for example a ketogenic diet you go is for example a ketogenic diet you go is for example a ketogenic diet you go super low carb put your body in ketosis super low carb put your body in ketosis super low carb put your body in ketosis that's wonderful for insulin sensitivity
10:00that's wonderful for insulin sensitivity that's wonderful for insulin sensitivity a lot of people have trouble with that a lot of people have trouble with that a lot of people have trouble with that um compliance is a a one of the risk um compliance is a a one of the risk um compliance is a a one of the risk factors when someone like a medical factors when someone like a medical factors when someone like a medical professional is prescribing a ketogenic professional is prescribing a ketogenic professional is prescribing a ketogenic diet however if they can do cold diet however if they can do cold diet however if they can do cold exposure if they can do an ice bath it exposure if they can do an ice bath it exposure if they can do an ice bath it will produce it will stimulate will produce it will stimulate will produce it will stimulate endogenous Ketone production in their endogenous Ketone production in their endogenous Ketone production in their own body right away so one of the ways own body right away so one of the ways own body right away so one of the ways to build metabolic flexibility so you to build metabolic flexibility so you to build metabolic flexibility so you can go into keto and out of keto without can go into keto and out of keto without can go into keto and out of keto without experienc experiencing what some people experienc experiencing what some people experienc experiencing what some people call the side effects of Keto um without call the side effects of Keto um without call the side effects of Keto um without experiencing the discomfort so you're experiencing the discomfort so you're experiencing the discomfort so you're metabolically can switch from carbs to metabolically can switch from carbs to metabolically can switch from carbs to Fat with ease is to ice bath even if you Fat with ease is to ice bath even if you Fat with ease is to ice bath even if you can't exercise if you find trouble can't exercise if you find trouble can't exercise if you find trouble staying ketogenic the ice bath will staying ketogenic the ice bath will staying ketogenic the ice bath will stimulate that production of ketones stimulate that production of ketones stimulate that production of ketones inside your body and improve your inside your body and improve your inside your body and improve your insulin sensitivity to such an extent it insulin sensitivity to such an extent it insulin sensitivity to such an extent it might resolve your metabolic dysfunction might resolve your metabolic dysfunction might resolve your metabolic dysfunction the whole um seila of other uh adverse
11:00the whole um seila of other uh adverse the whole um seila of other uh adverse effects that result from metabolic effects that result from metabolic effects that result from metabolic dysfunction will begin to resolve as dysfunction will begin to resolve as dysfunction will begin to resolve as well so uh what are those heart disease well so uh what are those heart disease well so uh what are those heart disease um Alzheimer's uh to some extent obesity um Alzheimer's uh to some extent obesity um Alzheimer's uh to some extent obesity uh the visceral fat that around your uh the visceral fat that around your uh the visceral fat that around your organs that is associated with aging and organs that is associated with aging and organs that is associated with aging and chronic chronic chronic illness cold exposure will remodel the illness cold exposure will remodel the illness cold exposure will remodel the fat composition moving it out of the fat composition moving it out of the fat composition moving it out of the liver and out of the viscera that is out liver and out of the viscera that is out liver and out of the viscera that is out of the um core around the organs and to of the um core around the organs and to of the um core around the organs and to the skin the subcutaneous fat which you the skin the subcutaneous fat which you the skin the subcutaneous fat which you know I have plenty of but is much lower know I have plenty of but is much lower know I have plenty of but is much lower risk than the visceral there are a risk than the visceral there are a risk than the visceral there are a myriad of health benefits that result myriad of health benefits that result myriad of health benefits that result from the correction of the metabolic from the correction of the metabolic from the correction of the metabolic disorder that comes with the ice bath disorder that comes with the ice bath disorder that comes with the ice bath one of the things about the Middle East one of the things about the Middle East one of the things about the Middle East right now we were just talking about right now we were just talking about right now we were just talking about Dubai of Kuwait we have some customers I Dubai of Kuwait we have some customers I Dubai of Kuwait we have some customers I sent you a link to one that's open to sent you a link to one that's open to sent you a link to one that's open to the public in Kuwait is there is an the public in Kuwait is there is an the public in Kuwait is there is an epidemic of type 2 diabetes it is a
12:00epidemic of type 2 diabetes it is a epidemic of type 2 diabetes it is a disease of disease of disease of overnutrition too many carbs too many overnutrition too many carbs too many overnutrition too many carbs too many seed oils too many processed foods and seed oils too many processed foods and seed oils too many processed foods and there's no cold there's no cold in there's no cold there's no cold in there's no cold there's no cold in Kuwait or Dubai or Saudi Arabia or ker Kuwait or Dubai or Saudi Arabia or ker Kuwait or Dubai or Saudi Arabia or ker and there's no cold in Phoenix Arizona and there's no cold in Phoenix Arizona and there's no cold in Phoenix Arizona so for me to give my body the cold that so for me to give my body the cold that so for me to give my body the cold that it's expecting I got to build this ice it's expecting I got to build this ice it's expecting I got to build this ice bath and install it you know on my bath and install it you know on my bath and install it you know on my balcony and get in it every day other balcony and get in it every day other balcony and get in it every day other people uh you know if you're in Finland people uh you know if you're in Finland people uh you know if you're in Finland yeah you can cut a hole in the lake you yeah you can cut a hole in the lake you yeah you can cut a hole in the lake you can jump in get plenty of cold is there can jump in get plenty of cold is there can jump in get plenty of cold is there for some of these uh challenges that one for some of these uh challenges that one for some of these uh challenges that one would have and the issues that perhaps would have and the issues that perhaps would have and the issues that perhaps ibath can help with as you've quite ibath can help with as you've quite ibath can help with as you've quite rightly mentioned and seen plenty of rightly mentioned and seen plenty of rightly mentioned and seen plenty of case studies and experience yourself um case studies and experience yourself um case studies and experience yourself um is there a particular protocol you said is there a particular protocol you said is there a particular protocol you said there's no one size fits all there's there's no one size fits all there's there's no one size fits all there's there is dosages I know for yourself you there is dosages I know for yourself you there is dosages I know for yourself you briefly touched on the fact that you briefly touched on the fact that you briefly touched on the fact that you your PSA and raised your testosterone
13:00your PSA and raised your testosterone your PSA and raised your testosterone which I know here in Dubai uh hormonal which I know here in Dubai uh hormonal which I know here in Dubai uh hormonal replacement therapy is such a big topic replacement therapy is such a big topic replacement therapy is such a big topic right now and you happen to do it right now and you happen to do it right now and you happen to do it somewhat naturally along with a somewhat naturally along with a somewhat naturally along with a ketogenic diet Etc um so is there a ketogenic diet Etc um so is there a ketogenic diet Etc um so is there a particular protocol that one should do particular protocol that one should do particular protocol that one should do or is it specific to whether it's or is it specific to whether it's or is it specific to whether it's diabetic whether it's insulin resistant diabetic whether it's insulin resistant diabetic whether it's insulin resistant whether it's uh to increase your whether it's uh to increase your whether it's uh to increase your testosterone or uh could you just shed testosterone or uh could you just shed testosterone or uh could you just shed some light on this a little bit for some some light on this a little bit for some some light on this a little bit for some people first let's talk about people first let's talk about people first let's talk about testosterone and then we we'll talk testosterone and then we we'll talk testosterone and then we we'll talk about uh some of the protocols um what about uh some of the protocols um what about uh some of the protocols um what most people never hear from their doctor most people never hear from their doctor most people never hear from their doctor is that testosterone is produced via the is that testosterone is produced via the is that testosterone is produced via the mitochondria that is cholesterol is the mitochondria that is cholesterol is the mitochondria that is cholesterol is the precursor or or the substrate from which precursor or or the substrate from which precursor or or the substrate from which testosterone is formed it is the testosterone is formed it is the testosterone is formed it is the mitochondria that take cholesterol and mitochondria that take cholesterol and mitochondria that take cholesterol and convert it to a steroidal precursor to convert it to a steroidal precursor to convert it to a steroidal precursor to testosterone when you suffer from testosterone when you suffer from testosterone when you suffer from mitochondrial dysfunction
14:00mitochondrial dysfunction mitochondrial dysfunction producing testosterone is sort of last producing testosterone is sort of last producing testosterone is sort of last on the list your mitochondria like look on the list your mitochondria like look on the list your mitochondria like look we got a lot of things to do here we're we got a lot of things to do here we're we got a lot of things to do here we're trying to take care of the brain we're trying to take care of the brain we're trying to take care of the brain we're trying to take care of the muscles we're trying to take care of the muscles we're trying to take care of the muscles we're trying to you know supply all the ATP trying to you know supply all the ATP trying to you know supply all the ATP that your body needs to heal the immune that your body needs to heal the immune that your body needs to heal the immune system has needs and it cuts back on system has needs and it cuts back on system has needs and it cuts back on testosterone because the mitochondria testosterone because the mitochondria testosterone because the mitochondria are not at their Peak function when you are not at their Peak function when you are not at their Peak function when you fix the mitochondria now the mitochondri fix the mitochondria now the mitochondri fix the mitochondria now the mitochondri say great I can grab the cholesterol and say great I can grab the cholesterol and say great I can grab the cholesterol and I can create these steroidal precursors I can create these steroidal precursors I can create these steroidal precursors that will then be converted into sex that will then be converted into sex that will then be converted into sex hormones and that is true whether you're hormones and that is true whether you're hormones and that is true whether you're a man or a woman although men have like a man or a woman although men have like a man or a woman although men have like 10 times the total testosterone that 10 times the total testosterone that 10 times the total testosterone that women do testosterone is the dominant women do testosterone is the dominant women do testosterone is the dominant sex hormone in women as well the a sex hormone in women as well the a sex hormone in women as well the a healthy woman will have three or four healthy woman will have three or four healthy woman will have three or four times the testosterone which is times the testosterone which is times the testosterone which is associated with the male sex hormone associated with the male sex hormone associated with the male sex hormone then they will estrogen which is then they will estrogen which is then they will estrogen which is associated with the female so both men associated with the female so both men associated with the female so both men and women right now are suffering from and women right now are suffering from and women right now are suffering from this this why widespread low or
15:00this this why widespread low or this this why widespread low or insufficient testosterone and it results insufficient testosterone and it results insufficient testosterone and it results from mitochondrial dysfunction however from mitochondrial dysfunction however from mitochondrial dysfunction however men and women produce it in different men and women produce it in different men and women produce it in different places in their body in a man almost all places in their body in a man almost all places in their body in a man almost all the testosterone is coming out of their the testosterone is coming out of their the testosterone is coming out of their testicles the testicles are held outside testicles the testicles are held outside testicles the testicles are held outside the body and they're meant to be cool the body and they're meant to be cool the body and they're meant to be cool and so you know men the the function of and so you know men the the function of and so you know men the the function of the testicles isn't supposed to be at the testicles isn't supposed to be at the testicles isn't supposed to be at 98.6 Fahrenheit or whatever they're 98.6 Fahrenheit or whatever they're 98.6 Fahrenheit or whatever they're supposed to they run a little cool but supposed to they run a little cool but supposed to they run a little cool but not freezing cold when a man gets into not freezing cold when a man gets into not freezing cold when a man gets into the ice bath it will not stimulate test the ice bath it will not stimulate test the ice bath it will not stimulate test a testosterone boost right away unless a testosterone boost right away unless a testosterone boost right away unless he exercises afterwards unless he rearms he exercises afterwards unless he rearms he exercises afterwards unless he rearms afterwards and there's a great study in afterwards and there's a great study in afterwards and there's a great study in 1991 where they tested this cold 1991 where they tested this cold 1991 where they tested this cold stimulation and then exercise versus stimulation and then exercise versus stimulation and then exercise versus exercise and then cold stimulation now exercise and then cold stimulation now exercise and then cold stimulation now the way most people were taught to do it the way most people were taught to do it the way most people were taught to do it is they do their workout they go for a is they do their workout they go for a is they do their workout they go for a run whatever and then they get cold run whatever and then they get cold run whatever and then they get cold quite right right that low ERS quite right right that low ERS quite right right that low ERS testosterone that hurts your gains
16:00testosterone that hurts your gains testosterone that hurts your gains that's poor for your muscles but in the that's poor for your muscles but in the that's poor for your muscles but in the Japanese study when they reversed it Japanese study when they reversed it Japanese study when they reversed it cold stimulation first and then exercise cold stimulation first and then exercise cold stimulation first and then exercise testosterone went up luteinizing hormone testosterone went up luteinizing hormone testosterone went up luteinizing hormone went up lutenizing hormone is what went up lutenizing hormone is what went up lutenizing hormone is what signals the testicles to make the signals the testicles to make the signals the testicles to make the testosterone in the first place so for testosterone in the first place so for testosterone in the first place so for men it is super important to do the ice men it is super important to do the ice men it is super important to do the ice bath to pre-cool the exercise do the ice bath to pre-cool the exercise do the ice bath to pre-cool the exercise do the ice bath before you do the exercise doesn't bath before you do the exercise doesn't bath before you do the exercise doesn't take a lot of exercise a brisk walk uh a take a lot of exercise a brisk walk uh a take a lot of exercise a brisk walk uh a treadmill a stationary bike enough to treadmill a stationary bike enough to treadmill a stationary bike enough to get the limbs rewarmed seems to be get the limbs rewarmed seems to be get the limbs rewarmed seems to be sufficient to get the testosterone boost sufficient to get the testosterone boost sufficient to get the testosterone boost women are different women make their women are different women make their women are different women make their testosterone in the ovaries about a testosterone in the ovaries about a testosterone in the ovaries about a quarter of it is made in the ovaries but quarter of it is made in the ovaries but quarter of it is made in the ovaries but the ovaries of course are inside the the ovaries of course are inside the the ovaries of course are inside the body the rest of their testosterone body the rest of their testosterone body the rest of their testosterone comes from the adrenal glands the skin comes from the adrenal glands the skin comes from the adrenal glands the skin cells and the fat cells an ice bath cells and the fat cells an ice bath cells and the fat cells an ice bath stimulates adrenal glands skin cells and stimulates adrenal glands skin cells and stimulates adrenal glands skin cells and fat cells to the hyper level of activity
17:00fat cells to the hyper level of activity fat cells to the hyper level of activity women get an immediate testosterone women get an immediate testosterone women get an immediate testosterone boost now there's only been one study boost now there's only been one study boost now there's only been one study that that backs this up and I'd love to that that backs this up and I'd love to that that backs this up and I'd love to see more but the reports that I get from see more but the reports that I get from see more but the reports that I get from women telling me about what their women telling me about what their women telling me about what their experience are is consistent with the experience are is consistent with the experience are is consistent with the study that showed cold stimulation study that showed cold stimulation study that showed cold stimulation results in an immediate lift of results in an immediate lift of results in an immediate lift of testosterone levels in the bloodstream testosterone levels in the bloodstream testosterone levels in the bloodstream from women and not necessarily men so from women and not necessarily men so from women and not necessarily men so what's the protocol precool your what's the protocol precool your what's the protocol precool your exercise you get into the ice bath if exercise you get into the ice bath if exercise you get into the ice bath if it's super cold only takes like 2 3 it's super cold only takes like 2 3 it's super cold only takes like 2 3 minutes you will feel you know something minutes you will feel you know something minutes you will feel you know something is working when you get into the ice is working when you get into the ice is working when you get into the ice bath you know and then it's a good idea bath you know and then it's a good idea bath you know and then it's a good idea for men and women to exercise afterwards for men and women to exercise afterwards for men and women to exercise afterwards but for men it is essential one rule of but for men it is essential one rule of but for men it is essential one rule of thumb that's worked well for me is 2 thumb that's worked well for me is 2 thumb that's worked well for me is 2 minutes of exercise for every 1 minute minutes of exercise for every 1 minute minutes of exercise for every 1 minute in the ice bath and it's not even a lot in the ice bath and it's not even a lot in the ice bath and it's not even a lot so if I do 3 minutes in the ice bath I'm so if I do 3 minutes in the ice bath I'm so if I do 3 minutes in the ice bath I'm doing 6 minutes of uh push-ups or steel doing 6 minutes of uh push-ups or steel doing 6 minutes of uh push-ups or steel mace or pull-ups or something like that mace or pull-ups or something like that mace or pull-ups or something like that I don't have to do six minutes straight I don't have to do six minutes straight I don't have to do six minutes straight through I might do a couple of minutes
18:00through I might do a couple of minutes through I might do a couple of minutes catch a breath do a couple more minutes catch a breath do a couple more minutes catch a breath do a couple more minutes catch a breath and then finish it off so catch a breath and then finish it off so catch a breath and then finish it off so I can uh do a little steel mace I can do I can uh do a little steel mace I can do I can uh do a little steel mace I can do some lunges I can do some pull-ups boom some lunges I can do some pull-ups boom some lunges I can do some pull-ups boom and I've got it that's how little and I've got it that's how little and I've got it that's how little exercise we're talking about and my exercise we're talking about and my exercise we're talking about and my results have been pretty good uh yeah results have been pretty good uh yeah results have been pretty good uh yeah standing and I think the you wrote standing and I think the you wrote standing and I think the you wrote extensively about this on your blog you extensively about this on your blog you extensively about this on your blog you have a Blog several blogs on this um have a Blog several blogs on this um have a Blog several blogs on this um with uh cited research and you alluded with uh cited research and you alluded with uh cited research and you alluded to the the the w females as well which I to the the the w females as well which I to the the the w females as well which I found fascinating and also you share found fascinating and also you share found fascinating and also you share your your results openly to the public your your results openly to the public your your results openly to the public um you are right Joe um Arizona State um you are right Joe um Arizona State um you are right Joe um Arizona State University pays my salary as a University pays my salary as a University pays my salary as a researcher and I don't need to double researcher and I don't need to double researcher and I don't need to double collect on that you know so everything collect on that you know so everything collect on that you know so everything I've ever written it's all available on I've ever written it's all available on I've ever written it's all available on the Morosco Forge science page so you the Morosco Forge science page so you the Morosco Forge science page so you can read about it for free but some can read about it for free but some can read about it for free but some people you know they want to write in people you know they want to write in people you know they want to write in the margins like my mother taught me to the margins like my mother taught me to the margins like my mother taught me to do when I was studying they need the do when I was studying they need the do when I was studying they need the hard copy and so you can buy the book
19:00hard copy and so you can buy the book hard copy and so you can buy the book it's not on Amazon it's only at moralc it's not on Amazon it's only at moralc it's not on Amazon it's only at moralc forge.com it's like 35 bucks we'll ship forge.com it's like 35 bucks we'll ship forge.com it's like 35 bucks we'll ship it all over the world for like an extra it all over the world for like an extra it all over the world for like an extra 15 I'm not saying that it's cheap or 15 I'm not saying that it's cheap or 15 I'm not saying that it's cheap or it's a good deal uh but I had to make it it's a good deal uh but I had to make it it's a good deal uh but I had to make it available in a form that I knew people available in a form that I knew people available in a form that I knew people would appreciate they got to get their would appreciate they got to get their would appreciate they got to get their highlighters out and things like that highlighters out and things like that highlighters out and things like that the only thing is I've learned so much the only thing is I've learned so much the only thing is I've learned so much in the last six months I feel like I got in the last six months I feel like I got in the last six months I feel like I got to update the book again I was going to to update the book again I was going to to update the book again I was going to say I was going to say um thank you for say I was going to say um thank you for say I was going to say um thank you for sharing about the pre- calling um cuz I sharing about the pre- calling um cuz I sharing about the pre- calling um cuz I think that's super important for think that's super important for think that's super important for especially many people in our audience especially many people in our audience especially many people in our audience um have those that experience utilizing um have those that experience utilizing um have those that experience utilizing ice paaths as it is ice paaths as it is ice paaths as it is um there's a couple of more questions um there's a couple of more questions um there's a couple of more questions more to do with the uh psychological more to do with the uh psychological more to do with the uh psychological aspect of this um I'm glad you brought aspect of this um I'm glad you brought aspect of this um I'm glad you brought this up um the to the extent that low this up um the to the extent that low this up um the to the extent that low mood or major depression results from mood or major depression results from mood or major depression results from metabolic dysfunction and it's a great metabolic dysfunction and it's a great metabolic dysfunction and it's a great extent it can be resolved at higher
20:00extent it can be resolved at higher extent it can be resolved at higher temperatures uh so what would this be temperatures uh so what would this be temperatures uh so what would this be 15° C it's fine uh if you're going to go 15° C it's fine uh if you're going to go 15° C it's fine uh if you're going to go to the beach and the ocean is let's say to the beach and the ocean is let's say to the beach and the ocean is let's say 50° Fahrenheit I'm trying to speak to an 50° Fahrenheit I'm trying to speak to an 50° Fahrenheit I'm trying to speak to an international audience you know uh it's international audience you know uh it's international audience you know uh it's going to feel cold if you're getting the going to feel cold if you're getting the going to feel cold if you're getting the gas reflex you've activated your central gas reflex you've activated your central gas reflex you've activated your central nervous system this is good for your nervous system this is good for your nervous system this is good for your mood you're going to get a dopamine mood you're going to get a dopamine mood you're going to get a dopamine boost and it is it is impossible to be boost and it is it is impossible to be boost and it is it is impossible to be in a bad mood if you've got three times in a bad mood if you've got three times in a bad mood if you've got three times the dopamine csing through your the dopamine csing through your the dopamine csing through your bloodstream you know that you had when bloodstream you know that you had when bloodstream you know that you had when you started and so there is an immediate you started and so there is an immediate you started and so there is an immediate mood lifting experience of cold plunge mood lifting experience of cold plunge mood lifting experience of cold plunge therapy or winter therapy or winter therapy or winter swimming and then there's a deeper swimming and then there's a deeper swimming and then there's a deeper experience there are some good case experience there are some good case experience there are some good case studies and matter of fact Mike Tipton studies and matter of fact Mike Tipton studies and matter of fact Mike Tipton at University of Portsmouth has at University of Portsmouth has at University of Portsmouth has monitored some of these and published monitored some of these and published monitored some of these and published some of these of people resolving major some of these of people resolving major some of these of people resolving major depression by doing winter depression by doing winter depression by doing winter swimming but the deeper level is what I swimming but the deeper level is what I swimming but the deeper level is what I call psychological resilience so I'm a call psychological resilience so I'm a call psychological resilience so I'm a scholar of resilience and I used to
21:00scholar of resilience and I used to scholar of resilience and I used to think it was um you know was about the think it was um you know was about the think it was um you know was about the concrete and the steel and how do we concrete and the steel and how do we concrete and the steel and how do we protect the simple engineering protect the simple engineering protect the simple engineering infrastructure during the hurricane and infrastructure during the hurricane and infrastructure during the hurricane and that kind of thing and it's not the that kind of thing and it's not the that kind of thing and it's not the studies that I've done of the major studies that I've done of the major studies that I've done of the major disasters and in particular the near disasters and in particular the near disasters and in particular the near misses the dam that did not collapse uh misses the dam that did not collapse uh misses the dam that did not collapse uh Apollo 13 coming back you know with the Apollo 13 coming back you know with the Apollo 13 coming back you know with the astronauts alive the difference is never astronauts alive the difference is never astronauts alive the difference is never in the in the physical materials it's in the in the physical materials it's in the in the physical materials it's always in the human Ingenuity real always in the human Ingenuity real always in the human Ingenuity real resilience exists in the creativity and resilience exists in the creativity and resilience exists in the creativity and the relationships among the relationships among the relationships among people at some point after you've become people at some point after you've become people at some point after you've become cold adapted you will experience what cold adapted you will experience what cold adapted you will experience what Joe Rogan calls the inner the part Joe Rogan calls the inner the part Joe Rogan calls the inner the part you don't want to get in this is every you don't want to get in this is every you don't want to get in this is every day for me I will stare at the ice and day for me I will stare at the ice and day for me I will stare at the ice and I'll say I could skip a day this never I'll say I could skip a day this never I'll say I could skip a day this never subsides Who would know neverside you subsides Who would know neverside you subsides Who would know neverside you have that hes it's that fear elanar have that hes it's that fear elanar have that hes it's that fear elanar Roosevelt said some do something every Roosevelt said some do something every Roosevelt said some do something every day that's scares you this is not about
22:00day that's scares you this is not about day that's scares you this is not about this is not for people who are trying to this is not for people who are trying to this is not for people who are trying to get over low mood or major depression get over low mood or major depression get over low mood or major depression this is about those people who are this is about those people who are this is about those people who are trying to maintain the super Competitive trying to maintain the super Competitive trying to maintain the super Competitive Edge the ones who are pushing themselves Edge the ones who are pushing themselves Edge the ones who are pushing themselves every day because they're ambitious or I every day because they're ambitious or I every day because they're ambitious or I don't know they're working on something don't know they're working on something don't know they're working on something really important they have an agenda really important they have an agenda really important they have an agenda that sort of transcends their own that sort of transcends their own that sort of transcends their own Comfort level and they say I will push Comfort level and they say I will push Comfort level and they say I will push myself this morning at 33 at 34 at one myself this morning at 33 at 34 at one myself this morning at 33 at 34 at one or two degrees C because cuz I don't or two degrees C because cuz I don't or two degrees C because cuz I don't want to and Andrew huberman want to and Andrew huberman want to and Andrew huberman explained he had David gogins come on explained he had David gogins come on explained he had David gogins come on his podcast you know toughest man in the his podcast you know toughest man in the his podcast you know toughest man in the world turns out David gogin suffers from world turns out David gogin suffers from world turns out David gogin suffers from renod syndrome nenad's syndrome is a is renod syndrome nenad's syndrome is a is renod syndrome nenad's syndrome is a is an exaggerated physiological an exaggerated physiological an exaggerated physiological psychological feedback loop it's an psychological feedback loop it's an psychological feedback loop it's an exaggerated response to the cold that exaggerated response to the cold that exaggerated response to the cold that shuts off all the circulation for shuts off all the circulation for shuts off all the circulation for example in the fingertips and he's example in the fingertips and he's example in the fingertips and he's posted pictures of his fingertips just posted pictures of his fingertips just posted pictures of his fingertips just ghostly white because he has this ghostly white because he has this ghostly white because he has this overreaction to the cold overreaction to the cold overreaction to the cold and huberman says well David I was
23:00and huberman says well David I was and huberman says well David I was waiting for you to be on this podcast waiting for you to be on this podcast waiting for you to be on this podcast because I have been reading about a because I have been reading about a because I have been reading about a portion of the brain called the anterior portion of the brain called the anterior portion of the brain called the anterior mid singulate cortex scientists some mid singulate cortex scientists some mid singulate cortex scientists some scientists he says think that is the scientists he says think that is the scientists he says think that is the seat of the will to live now we think of seat of the will to live now we think of seat of the will to live now we think of David gogins as like you know toughest David gogins as like you know toughest David gogins as like you know toughest most disciplined man in the world and most disciplined man in the world and most disciplined man in the world and huberman says if you do not do things huberman says if you do not do things huberman says if you do not do things that you hate your interior mid that you hate your interior mid that you hate your interior mid singulate cortex shrinks you lose that singulate cortex shrinks you lose that singulate cortex shrinks you lose that discipline and you lose touch with that discipline and you lose touch with that discipline and you lose touch with that will to live it is only when you do the will to live it is only when you do the will to live it is only when you do the miserable wretched things that you hate miserable wretched things that you hate miserable wretched things that you hate that the anterior mid singular cortex that the anterior mid singular cortex that the anterior mid singular cortex will grow and so it's that extreme will grow and so it's that extreme will grow and so it's that extreme motivation that is exemplified by guys motivation that is exemplified by guys motivation that is exemplified by guys like goggin or Rogan that's where you like goggin or Rogan that's where you like goggin or Rogan that's where you really need the cold if it was purely really need the cold if it was purely really need the cold if it was purely metabolic fine stick with your 6 or 7° C metabolic fine stick with your 6 or 7° C metabolic fine stick with your 6 or 7° C 10° C it's fine but if you want to reach
24:0010° C it's fine but if you want to reach 10° C it's fine but if you want to reach down into like that psychological core down into like that psychological core down into like that psychological core then you got to be down near freezing then you got to be down near freezing then you got to be down near freezing you got to see the ice at least I need you got to see the ice at least I need you got to see the ice at least I need to see the ice in the water Rogan says to see the ice in the water Rogan says to see the ice in the water Rogan says he goes that cold because it's sucks he goes that cold because it's sucks he goes that cold because it's sucks worse and it's not a great tagline for worse and it's not a great tagline for worse and it's not a great tagline for marketing um but I know exactly what marketing um but I know exactly what marketing um but I know exactly what he's talking about we want that thing he's talking about we want that thing he's talking about we want that thing that scares us and then we feel like that scares us and then we feel like that scares us and then we feel like we're winners and I didn't mean to I we're winners and I didn't mean to I we're winners and I didn't mean to I didn't plan to to ask this question but didn't plan to to ask this question but didn't plan to to ask this question but I'm interested to know there is and I I'm interested to know there is and I I'm interested to know there is and I don't know if I read it on your website don't know if I read it on your website don't know if I read it on your website or somewhere but your ice purposely make or somewhere but your ice purposely make or somewhere but your ice purposely make ice and that in itself also has a ice and that in itself also has a ice and that in itself also has a psychological impact on one correct over psychological impact on one correct over psychological impact on one correct over just cold water for instance it's cold just cold water for instance it's cold just cold water for instance it's cold of course but with the eyes I believe of course but with the eyes I believe of course but with the eyes I believe there's something in that as well there there's something in that as well there there's something in that as well there is a phenomenon called anticipatory is a phenomenon called anticipatory is a phenomenon called anticipatory thermogenesis and nobody knew a dang thermogenesis and nobody knew a dang thermogenesis and nobody knew a dang thing about it until Professor Tim noes thing about it until Professor Tim noes thing about it until Professor Tim noes he's a medical doctor and a PhD if I he's a medical doctor and a PhD if I he's a medical doctor and a PhD if I remember this correctly but he's in remember this correctly but he's in remember this correctly but he's in South Africa now South Africa is about
25:00South Africa now South Africa is about South Africa now South Africa is about as close to the Antarctic ocean as as close to the Antarctic ocean as as close to the Antarctic ocean as anybody's going to get leis Pew is this anybody's going to get leis Pew is this anybody's going to get leis Pew is this extreme sports you know world record extreme sports you know world record extreme sports you know world record holding ocean swimmer and he swims at holding ocean swimmer and he swims at holding ocean swimmer and he swims at the North Pole he's like I want to swim the North Pole he's like I want to swim the North Pole he's like I want to swim the Antarctic ocean so he goes to South the Antarctic ocean so he goes to South the Antarctic ocean so he goes to South Africa and Tim no says okay I'll Africa and Tim no says okay I'll Africa and Tim no says okay I'll supervise you you know we got to keep supervise you you know we got to keep supervise you you know we got to keep track of your Vital Signs and your core track of your Vital Signs and your core track of your Vital Signs and your core temperature and he gets Tim uh LS Pew temperature and he gets Tim uh LS Pew temperature and he gets Tim uh LS Pew all wired up and noes noticed that when all wired up and noes noticed that when all wired up and noes noticed that when Pew would go to the beach to begin his Pew would go to the beach to begin his Pew would go to the beach to begin his swim his core body temperature would go swim his core body temperature would go swim his core body temperature would go up even before he got into the water and up even before he got into the water and up even before he got into the water and that was because Pew's mind was that was because Pew's mind was that was because Pew's mind was imagining what he has to do to train for imagining what he has to do to train for imagining what he has to do to train for his Antarctic swim noes coined this term his Antarctic swim noes coined this term his Antarctic swim noes coined this term called anticipatory thermogenesis to called anticipatory thermogenesis to called anticipatory thermogenesis to describe how the mind can activate the describe how the mind can activate the describe how the mind can activate the brown fat without any sort of brown fat without any sort of brown fat without any sort of environmental stimulus Vim Hoff reports environmental stimulus Vim Hoff reports environmental stimulus Vim Hoff reports the same thing he reports that he can the same thing he reports that he can the same thing he reports that he can use with the power of his mind that has
26:00use with the power of his mind that has use with the power of his mind that has used his brain to activate his used his brain to activate his used his brain to activate his metabolism or his immune system and most metabolism or his immune system and most metabolism or his immune system and most people think that that's a bunch of people think that that's a bunch of people think that that's a bunch of hippie dippy crap and I think that Vim hippie dippy crap and I think that Vim hippie dippy crap and I think that Vim Hoff and Lewis Pew and Tim NOS are Hoff and Lewis Pew and Tim NOS are Hoff and Lewis Pew and Tim NOS are correct I have noticed this phenomena in correct I have noticed this phenomena in correct I have noticed this phenomena in one other reader who is tracking his one other reader who is tracking his one other reader who is tracking his temperature like right before he gets in temperature like right before he gets in temperature like right before he gets in he noticed the same inator thermogenic he noticed the same inator thermogenic he noticed the same inator thermogenic response U Scott Carney writes about how response U Scott Carney writes about how response U Scott Carney writes about how he has experienced it I think I've he has experienced it I think I've he has experienced it I think I've experienced myself but without the experienced myself but without the experienced myself but without the thermometer because when I look at that thermometer because when I look at that thermometer because when I look at that ice I already get the chills now the ice ice I already get the chills now the ice ice I already get the chills now the ice looks great on Instagram but there's looks great on Instagram but there's looks great on Instagram but there's something psychological about looking in something psychological about looking in something psychological about looking in the water seeing the ice chunks floating the water seeing the ice chunks floating the water seeing the ice chunks floating in the ice path that activates the brain in the ice path that activates the brain in the ice path that activates the brain and then through the nervous system and then through the nervous system and then through the nervous system activates the brown fat and the rest of activates the brown fat and the rest of activates the brown fat and the rest of the body begins preparing for what right the body begins preparing for what right the body begins preparing for what right now it is only imagining and that now it is only imagining and that now it is only imagining and that anticipatory response it's not as strong anticipatory response it's not as strong anticipatory response it's not as strong if you don't see the ice cubes cuz
27:00if you don't see the ice cubes cuz if you don't see the ice cubes cuz you're losing that kind of sensory you're losing that kind of sensory you're losing that kind of sensory stimulation no no thank you uh thank you stimulation no no thank you uh thank you stimulation no no thank you uh thank you for the explanation didn't quite know for the explanation didn't quite know for the explanation didn't quite know the the answer behind it or the reason the the answer behind it or the reason the the answer behind it or the reason but that makes perfect sense and um but that makes perfect sense and um but that makes perfect sense and um you're a man of opinions as you you're a man of opinions as you you're a man of opinions as you mentioned at the beginning of the the mentioned at the beginning of the the mentioned at the beginning of the the the um interview um but with so much uh the um interview um but with so much uh the um interview um but with so much uh circulating online around about cold circulating online around about cold circulating online around about cold exposure some true some misleading um if exposure some true some misleading um if exposure some true some misleading um if you could address one uh widespread you could address one uh widespread you could address one uh widespread misconception uh and Spotlight one misconception uh and Spotlight one misconception uh and Spotlight one critical truth um that everyone should critical truth um that everyone should critical truth um that everyone should know about delit cold immersion what know about delit cold immersion what know about delit cold immersion what would that be um let's talk about a would that be um let's talk about a would that be um let's talk about a truth about social media and then we'll truth about social media and then we'll truth about social media and then we'll talk about a truth about cold imers talk about a truth about cold imers talk about a truth about cold imers people who make their living you know as people who make their living you know as people who make their living you know as these influencers who make their living these influencers who make their living these influencers who make their living online they are there for clicks they're online they are there for clicks they're online they are there for clicks they're not there for truth they're not there to not there for truth they're not there to not there for truth they're not there to help you they're there to put things to help you they're there to put things to help you they're there to put things to entertain you so that you will keep entertain you so that you will keep entertain you so that you will keep clicking and one of the things that clicking and one of the things that clicking and one of the things that became popular in
28:00became popular in became popular in 2024 was kind of the anti- I bath 2024 was kind of the anti- I bath 2024 was kind of the anti- I bath movement oh and ice bath is like being movement oh and ice bath is like being movement oh and ice bath is like being on the Titanic or whatever the New Meme on the Titanic or whatever the New Meme on the Titanic or whatever the New Meme was some of these influencers discovered was some of these influencers discovered was some of these influencers discovered that it was more popular to bash ice that it was more popular to bash ice that it was more popular to bash ice baths ice baths don't work than it is to baths ice baths don't work than it is to baths ice baths don't work than it is to support ice baths because what sells and support ice baths because what sells and support ice baths because what sells and social media is novelty and so I might social media is novelty and so I might social media is novelty and so I might come out and say uh there are 17 FDA come out and say uh there are 17 FDA come out and say uh there are 17 FDA approved drugs for multiple sclerosis approved drugs for multiple sclerosis approved drugs for multiple sclerosis and none of them work as well as cold and none of them work as well as cold and none of them work as well as cold plunge therapy three likes you know yes plunge therapy three likes you know yes plunge therapy three likes you know yes because who cares who cares about people because who cares who cares about people because who cares who cares about people with Ms you know besides me and I've got with Ms you know besides me and I've got with Ms you know besides me and I've got these two documented case studies and these two documented case studies and these two documented case studies and I've got literature that goes back to I've got literature that goes back to I've got literature that goes back to 1955 that says ice baths are more 1955 that says ice baths are more 1955 that says ice baths are more effective for managing the symptoms of effective for managing the symptoms of effective for managing the symptoms of multiple sclerosis and other autoimmune multiple sclerosis and other autoimmune multiple sclerosis and other autoimmune disorders by the way then everything disorders by the way then everything disorders by the way then everything that the FDA has already approved but if that the FDA has already approved but if that the FDA has already approved but if you put together a slick video with a
29:00you put together a slick video with a you put together a slick video with a beautiful woman in a bikini and you say beautiful woman in a bikini and you say beautiful woman in a bikini and you say ice bads are going to burn out your ice bads are going to burn out your ice bads are going to burn out your adrenals million clicks and so that's adrenals million clicks and so that's adrenals million clicks and so that's kind of what I'm against in or up kind of what I'm against in or up kind of what I'm against in or up against in social media what do people against in social media what do people against in social media what do people need to know about ice baths the truth need to know about ice baths the truth need to know about ice baths the truth it's a hormetic stress of course it's a it's a hormetic stress of course it's a it's a hormetic stress of course it's a stressor the exercise is a stressor you stressor the exercise is a stressor you stressor the exercise is a stressor you your body needs stress the absence of your body needs stress the absence of your body needs stress the absence of stress is death and I didn't make that stress is death and I didn't make that stress is death and I didn't make that quote up that's coming from Hans s who quote up that's coming from Hans s who quote up that's coming from Hans s who is a again a PhD and an MD who invented is a again a PhD and an MD who invented is a again a PhD and an MD who invented our modern concept of stress and he was our modern concept of stress and he was our modern concept of stress and he was writing about this in the 70s saying you writing about this in the 70s saying you writing about this in the 70s saying you need stress and so the typical stress need stress and so the typical stress need stress and so the typical stress response curve is this upside down you response curve is this upside down you response curve is this upside down you that would we call hormesis if you don't that would we call hormesis if you don't that would we call hormesis if you don't get enough stress your health state is get enough stress your health state is get enough stress your health state is too low hor medic stress your health too low hor medic stress your health too low hor medic stress your health State increases increases until too much State increases increases until too much State increases increases until too much stress not good uh too much exercise
30:00stress not good uh too much exercise stress not good uh too much exercise will kill you you need food too much will kill you you need food too much will kill you you need food too much food will kill you um if you don't get food will kill you um if you don't get food will kill you um if you don't get any cold you age more quickly you go any cold you age more quickly you go any cold you age more quickly you go into metabolic dysfunction you into metabolic dysfunction you into metabolic dysfunction you experience a state of disease a little experience a state of disease a little experience a state of disease a little bit of cold and your health improves too bit of cold and your health improves too bit of cold and your health improves too much cold again not good for you so what much cold again not good for you so what much cold again not good for you so what people need to know is that cold is a people need to know is that cold is a people need to know is that cold is a hormetic stress like all the other hormetic stress like all the other hormetic stress like all the other stressors that they know they need stressors that they know they need stressors that they know they need whether it's intermittent fasting or whether it's intermittent fasting or whether it's intermittent fasting or whether it's sunshine or whether it's whether it's sunshine or whether it's whether it's sunshine or whether it's exercise get just enough to keep exercise get just enough to keep exercise get just enough to keep yourself in that hormetic state of I I yourself in that hormetic state of I I yourself in that hormetic state of I I would love to say Optimal Health but we would love to say Optimal Health but we would love to say Optimal Health but we don't even know what that is that don't even know what that is that don't even know what that is that healthy well-being State requires stress healthy well-being State requires stress healthy well-being State requires stress and then scroll past the people who say and then scroll past the people who say and then scroll past the people who say oh you're going to burn out your oh you're going to burn out your oh you're going to burn out your adrenals or whatever it is for clicks adrenals or whatever it is for clicks adrenals or whatever it is for clicks everything I've ever written on cold everything I've ever written on cold everything I've ever written on cold plune therapy is a Morosco forge.com plune therapy is a Morosco forge.com plune therapy is a Morosco forge.com uh you can find me you know on Twitter
31:00uh you can find me you know on Twitter uh you can find me you know on Twitter Seager TP SE a g TP so if you want to Seager TP SE a g TP so if you want to Seager TP SE a g TP so if you want to know what gets me in trouble with my know what gets me in trouble with my know what gets me in trouble with my employer that's the place to look uh I'm employer that's the place to look uh I'm employer that's the place to look uh I'm on Instagram same thing SE a g ER TP and on Instagram same thing SE a g ER TP and on Instagram same thing SE a g ER TP and I have a substack which will probably I have a substack which will probably I have a substack which will probably bore you to tears I don't put a lot of bore you to tears I don't put a lot of bore you to tears I don't put a lot of cold on the substack there's more um cold on the substack there's more um cold on the substack there's more um psychology and Trauma and relationships psychology and Trauma and relationships psychology and Trauma and relationships so you can find me there uh there's only so you can find me there uh there's only so you can find me there uh there's only a little bit of that in the book Thomas a little bit of that in the book Thomas a little bit of that in the book Thomas thank you it's been a pleasure thanks thank you it's been a pleasure thanks thank you it's been a pleasure thanks for the questions Joe no no perfect I for the questions Joe no no perfect I for the questions Joe no no perfect I really really like the answers and so really really like the answers and so really really like the answers and so passionate that's what I like passionate that's what I like passionate that's what I like [Music]