Harnessing the Power of Cold: A Pathway to Enhanced Health and Longevity - Full Transcript

00:00foreign [Music] welcome to get to the root of it I am welcome to get to the root of it I am Laurel Brennan and I am very excited to Laurel Brennan and I am very excited to Laurel Brennan and I am very excited to be here with Professor Tom he told me I be here with Professor Tom he told me I be here with Professor Tom he told me I can talk calling Tom so we'll call him can talk calling Tom so we'll call him can talk calling Tom so we'll call him Tom today welcome Tom today welcome Tom today welcome thanks it's a pleasure to be here Laurel thanks it's a pleasure to be here Laurel thanks it's a pleasure to be here Laurel so Thomas Seeger teaches engineering so Thomas Seeger teaches engineering so Thomas Seeger teaches engineering business practices at Arizona State business practices at Arizona State business practices at Arizona State University and is the co-founder of the University and is the co-founder of the University and is the co-founder of the Morosco Forge ice bath company Dr Morosco Forge ice bath company Dr Morosco Forge ice bath company Dr siegers earned his PhD in environmental siegers earned his PhD in environmental siegers earned his PhD in environmental engineering at Clarkson University in engineering at Clarkson University in engineering at Clarkson University in Potsdam New York he has published over Potsdam New York he has published over Potsdam New York he has published over 180 research articles been cited in 180 research articles been cited in 180 research articles been cited in scientific journals over 8 000 times and scientific journals over 8 000 times and scientific journals over 8 000 times and has won over 5 million in research

01:00has won over 5 million in research has won over 5 million in research funding from the National Science funding from the National Science funding from the National Science Foundation U.S Environmental Protection Foundation U.S Environmental Protection Foundation U.S Environmental Protection Agency and the U.S Department of Defense Agency and the U.S Department of Defense Agency and the U.S Department of Defense his expertise in resilient his expertise in resilient his expertise in resilient infrastructure systems and environmental infrastructure systems and environmental infrastructure systems and environmental sustainability has made him a popular sustainability has made him a popular sustainability has made him a popular speaker and a consultant to the Army speaker and a consultant to the Army speaker and a consultant to the Army Corps of Engineers and the Office of Corps of Engineers and the Office of Corps of Engineers and the Office of Naval Research nonetheless Dr Seeger's Naval Research nonetheless Dr Seeger's Naval Research nonetheless Dr Seeger's teachings in leadership entrepreneurship teachings in leadership entrepreneurship teachings in leadership entrepreneurship organizational communication and human organizational communication and human organizational communication and human resilience have prompted him to resilience have prompted him to resilience have prompted him to reorganize his career a random novel reorganize his career a random novel reorganize his career a random novel concept called self-actual Engineering concept called self-actual Engineering concept called self-actual Engineering in which he applies engineering in which he applies engineering in which he applies engineering principles to her Fuller realization of principles to her Fuller realization of principles to her Fuller realization of human potential informed by his own human potential informed by his own human potential informed by his own transformational health Journey Dr transformational health Journey Dr transformational health Journey Dr seeker's most recent research reveals seeker's most recent research reveals seeker's most recent research reveals the relationship between deliberate cold the relationship between deliberate cold the relationship between deliberate cold exposure and human well-being exposure and human well-being exposure and human well-being it's an awesome bio and I found him on it's an awesome bio and I found him on it's an awesome bio and I found him on Instagram about cold exposure and I said Instagram about cold exposure and I said Instagram about cold exposure and I said hey can you come talk to us about cold

02:00hey can you come talk to us about cold hey can you come talk to us about cold exposure and then I learned all these exposure and then I learned all these exposure and then I learned all these amazing things about his background amazing things about his background amazing things about his background so we're very honored to have you so we're very honored to have you so we're very honored to have you honored guests for inviting me yeah honored guests for inviting me yeah honored guests for inviting me yeah something was to piqued your curiosity something was to piqued your curiosity something was to piqued your curiosity when you were on Instagram what did you when you were on Instagram what did you when you were on Instagram what did you see that made you go I want to learn see that made you go I want to learn see that made you go I want to learn more more more well I've had a personal well I've had a personal well I've had a personal um I've only gotten an ice bath once and um I've only gotten an ice bath once and um I've only gotten an ice bath once and it it it I'll share the details about it later I'll share the details about it later I'll share the details about it later but I want to learn more about it so but I want to learn more about it so but I want to learn more about it so that I can understand how to avoid that I can understand how to avoid that I can understand how to avoid problems and maximize benefit so you problems and maximize benefit so you problems and maximize benefit so you were were were um just talking about ice baths as if um just talking about ice baths as if um just talking about ice baths as if you you knew more than me so I wanted to you you knew more than me so I wanted to you you knew more than me so I wanted to to follow you to learn more to follow you to learn more to follow you to learn more so what in your personal and so what in your personal and so what in your personal and professional background got you into professional background got you into professional background got you into cold exposure as a you know biohack cold exposure as a you know biohack cold exposure as a you know biohack I read a book uh by Mike cernovich I read a book uh by Mike cernovich I read a book uh by Mike cernovich before Mike cernovich became like a big

03:00before Mike cernovich became like a big before Mike cernovich became like a big time political journalist time political journalist time political journalist um he wrote a book called Guerrilla um he wrote a book called Guerrilla um he wrote a book called Guerrilla mindset and I was at a point in my life mindset and I was at a point in my life mindset and I was at a point in my life I just separated from my wife I'd I just separated from my wife I'd I just separated from my wife I'd stalled out in my career and I was stalled out in my career and I was stalled out in my career and I was reading everything about reading everything about reading everything about self-improvement and trying to learn how self-improvement and trying to learn how self-improvement and trying to learn how the world Works in this kind of a the world Works in this kind of a the world Works in this kind of a midlife crisis way one of the things midlife crisis way one of the things midlife crisis way one of the things that cernovich said you got to do is that cernovich said you got to do is that cernovich said you got to do is cold showers cold showers cold showers so you know I'm trying advice and so you know I'm trying advice and so you know I'm trying advice and um it's Phoenix and it's the winter time um it's Phoenix and it's the winter time um it's Phoenix and it's the winter time and I turn the shower all the way down and I turn the shower all the way down and I turn the shower all the way down to cold and I hated every minute of it to cold and I hated every minute of it to cold and I hated every minute of it and it's not even that cold but it made and it's not even that cold but it made and it's not even that cold but it made me angry so I'm in the shower and I'm me angry so I'm in the shower and I'm me angry so I'm in the shower and I'm like the hell with you cernovich you like the hell with you cernovich you like the hell with you cernovich you know but I read a book and I'm a know but I read a book and I'm a know but I read a book and I'm a professor and I gotta experiment with professor and I gotta experiment with professor and I gotta experiment with things and I did that for maybe a month things and I did that for maybe a month things and I did that for maybe a month or two and then the tap water got too or two and then the tap water got too or two and then the tap water got too warm well my former student and warm well my former student and warm well my former student and co-founder of Morosco Ford's Jason he co-founder of Morosco Ford's Jason he co-founder of Morosco Ford's Jason he was connected with some people like a

04:00was connected with some people like a was connected with some people like a Burning Man Group and they're doing yoga Burning Man Group and they're doing yoga Burning Man Group and they're doing yoga and they're doing breath work and they'd and they're doing breath work and they'd and they're doing breath work and they'd heard about vimhof and they're like oh heard about vimhof and they're like oh heard about vimhof and they're like oh we're gonna do ice baths so we bought a we're gonna do ice baths so we bought a we're gonna do ice baths so we bought a bunch of ice cubes and put them in the bunch of ice cubes and put them in the bunch of ice cubes and put them in the trough trough trough whole body is so much better than the whole body is so much better than the whole body is so much better than the cold shower when I was in the cold cold shower when I was in the cold cold shower when I was in the cold shower it made me angry my heart rate my shower it made me angry my heart rate my shower it made me angry my heart rate my blood pressure went up but when I got in blood pressure went up but when I got in blood pressure went up but when I got in the ice bath like up to the neck the ice bath like up to the neck the ice bath like up to the neck breathe through it relax get into a breathe through it relax get into a breathe through it relax get into a meditative State and I knew that this is meditative State and I knew that this is meditative State and I knew that this is what I wanted to do the problem with ice what I wanted to do the problem with ice what I wanted to do the problem with ice baths in Phoenix is that you know it's baths in Phoenix is that you know it's baths in Phoenix is that you know it's 115 degrees out and you get your 200 115 degrees out and you get your 200 115 degrees out and you get your 200 pounds of ice from the Kwik-E-Mart or pounds of ice from the Kwik-E-Mart or pounds of ice from the Kwik-E-Mart or whatever and you pour it all in there whatever and you pour it all in there whatever and you pour it all in there and 15 minutes later it's melted so and 15 minutes later it's melted so and 15 minutes later it's melted so Jason and I thought uh well we're Jason and I thought uh well we're Jason and I thought uh well we're Engineers we ought to be able to figure Engineers we ought to be able to figure Engineers we ought to be able to figure this out and it took us over twenty this out and it took us over twenty this out and it took us over twenty thousand dollars worth of parts and thousand dollars worth of parts and thousand dollars worth of parts and tinkering and invention to come up with tinkering and invention to come up with tinkering and invention to come up with the first Morocco Forge that actually

05:00the first Morocco Forge that actually the first Morocco Forge that actually made ice and that was what we wanted we made ice and that was what we wanted we made ice and that was what we wanted we wanted the ice cubes in the ice bath wanted the ice cubes in the ice bath wanted the ice cubes in the ice bath because that's what we'd grown because that's what we'd grown because that's what we'd grown accustomed to there are a bunch of other accustomed to there are a bunch of other accustomed to there are a bunch of other you know cold plunge companies or you know cold plunge companies or you know cold plunge companies or sometimes they call them ice bath sometimes they call them ice bath sometimes they call them ice bath companies companies companies but I'm the kind of guy who wants ice in but I'm the kind of guy who wants ice in but I'm the kind of guy who wants ice in my ice bath so now uh you can see it my ice bath so now uh you can see it my ice bath so now uh you can see it right over my left shoulder right over my left shoulder right over my left shoulder um you know this is it's not the latest um you know this is it's not the latest um you know this is it's not the latest model but it's the one that I have I model but it's the one that I have I model but it's the one that I have I live in a high-rise apartment building I live in a high-rise apartment building I live in a high-rise apartment building I have a small balcony and so this one is have a small balcony and so this one is have a small balcony and so this one is made specifically to fit on my balcony I made specifically to fit on my balcony I made specifically to fit on my balcony I plunge it 34 degrees every morning I've plunge it 34 degrees every morning I've plunge it 34 degrees every morning I've got it so the Sun comes in in the got it so the Sun comes in in the got it so the Sun comes in in the morning so I get a little Dawn in my morning so I get a little Dawn in my morning so I get a little Dawn in my eyes and I get some uh exercise with my eyes and I get some uh exercise with my eyes and I get some uh exercise with my steel mace afterwards I've discovered steel mace afterwards I've discovered steel mace afterwards I've discovered since Jason and I started a whole Myriad since Jason and I started a whole Myriad since Jason and I started a whole Myriad of metabolic and mental health benefits of metabolic and mental health benefits of metabolic and mental health benefits that come with cold exposure we we got

06:00that come with cold exposure we we got that come with cold exposure we we got started because it was kind of fun and started because it was kind of fun and started because it was kind of fun and it was cool and it was social and it it was cool and it was social and it it was cool and it was social and it felt good let me rephrase it feels felt good let me rephrase it feels felt good let me rephrase it feels terrible like when you first get in but terrible like when you first get in but terrible like when you first get in but after the first 15 or 20 seconds maybe after the first 15 or 20 seconds maybe after the first 15 or 20 seconds maybe 30 seconds to the norepinephrine and the 30 seconds to the norepinephrine and the 30 seconds to the norepinephrine and the dopamine start hitting your brain and dopamine start hitting your brain and dopamine start hitting your brain and even if your toes are miserable and in even if your toes are miserable and in even if your toes are miserable and in pain and your fingertips are like pain and your fingertips are like pain and your fingertips are like hurting you can't help but smile because hurting you can't help but smile because hurting you can't help but smile because all of those neurotransmitters are now all of those neurotransmitters are now all of those neurotransmitters are now like swimming around in you know your like swimming around in you know your like swimming around in you know your system making you happy it's impossible system making you happy it's impossible system making you happy it's impossible to be in a bad mood after you you know to be in a bad mood after you you know to be in a bad mood after you you know get out of an ice bath because you have get out of an ice bath because you have get out of an ice bath because you have two or three times the dopamine in your two or three times the dopamine in your two or three times the dopamine in your bloodstream as you did when you start bloodstream as you did when you start bloodstream as you did when you start and we know dopamine is is hitting all and we know dopamine is is hitting all and we know dopamine is is hitting all that reward circuitry so for me that reward circuitry so for me that reward circuitry so for me um the motivation to do the ice bath um the motivation to do the ice bath um the motivation to do the ice bath start it off with that feeling you get start it off with that feeling you get start it off with that feeling you get in there and you know something is in there and you know something is in there and you know something is happening but it had to kick in my

07:00happening but it had to kick in my happening but it had to kick in my scientific curiosity when I started scientific curiosity when I started scientific curiosity when I started watching people's bodies and attitudes watching people's bodies and attitudes watching people's bodies and attitudes transform transform transform so I started publishing articles or so I started publishing articles or so I started publishing articles or reading about it in the library reading about it in the library reading about it in the library um and we just put a few things up they um and we just put a few things up they um and we just put a few things up they were dramatic Transformations Jason's were dramatic Transformations Jason's were dramatic Transformations Jason's wife Adrian she resolved her Hashimoto's wife Adrian she resolved her Hashimoto's wife Adrian she resolved her Hashimoto's thyroid Iris by starting ice baths and thyroid Iris by starting ice baths and thyroid Iris by starting ice baths and changing her diet that's amazing they changing her diet that's amazing they changing her diet that's amazing they told her she was going to be on told her she was going to be on told her she was going to be on prescription medications for the rest of prescription medications for the rest of prescription medications for the rest of her life and now zero we had another guy her life and now zero we had another guy her life and now zero we had another guy very early on Dean Hall in Oregon he very early on Dean Hall in Oregon he very early on Dean Hall in Oregon he wanted to do ice baths because he was a wanted to do ice baths because he was a wanted to do ice baths because he was a leukemia patient it was no cure there leukemia patient it was no cure there leukemia patient it was no cure there was no treatment his doctor said this is was no treatment his doctor said this is was no treatment his doctor said this is what's going to kill you Dean um he felt what's going to kill you Dean um he felt what's going to kill you Dean um he felt pretty down about it he lost his wife to pretty down about it he lost his wife to pretty down about it he lost his wife to brain cancer he was a cancer survivor brain cancer he was a cancer survivor brain cancer he was a cancer survivor himself but something kicked in for him himself but something kicked in for him

08:00himself but something kicked in for him and he said well doc I want to do and he said well doc I want to do and he said well doc I want to do something with the little time I have something with the little time I have something with the little time I have left I want to inspire other cancer left I want to inspire other cancer left I want to inspire other cancer survivors doc says what do you want to survivors doc says what do you want to survivors doc says what do you want to do he goes I want to go to Ireland and I do he goes I want to go to Ireland and I do he goes I want to go to Ireland and I want to swim the entire length of the want to swim the entire length of the want to swim the entire length of the Shannon River you know swimming is my Shannon River you know swimming is my Shannon River you know swimming is my thing it's my Sport and I want to do thing it's my Sport and I want to do thing it's my Sport and I want to do something that shows other cancer something that shows other cancer something that shows other cancer survivors that every moment is still survivors that every moment is still survivors that every moment is still worth living worth living worth living doc says Dean you could get in the city doc says Dean you could get in the city doc says Dean you could get in the city pool and it could kill you and Dean says pool and it could kill you and Dean says pool and it could kill you and Dean says well I guess I don't really have well I guess I don't really have well I guess I don't really have anything to lose then he gets in the anything to lose then he gets in the anything to lose then he gets in the pool he starts doing his laps he gets a pool he starts doing his laps he gets a pool he starts doing his laps he gets a little stronger and he gets a little little stronger and he gets a little little stronger and he gets a little stronger to train for the Shannon River stronger to train for the Shannon River stronger to train for the Shannon River in Ireland Dean decided to swim the in Ireland Dean decided to swim the in Ireland Dean decided to swim the entire length of the Willamette River in entire length of the Willamette River in entire length of the Willamette River in Oregon where he lives he wrote a book Oregon where he lives he wrote a book Oregon where he lives he wrote a book about it it just came out he went into about it it just came out he went into about it it just came out he went into the river with cancer he came out of the the river with cancer he came out of the the river with cancer he came out of the river without cancer he went back to his river without cancer he went back to his river without cancer he went back to his doctor he had a whole medical doctor he had a whole medical doctor he had a whole medical supervision team and his doctor said if supervision team and his doctor said if supervision team and his doctor said if I hadn't done these blood tests myself

09:00I hadn't done these blood tests myself I hadn't done these blood tests myself I'd say you were misdiagnosed but you I'd say you were misdiagnosed but you I'd say you were misdiagnosed but you can see the pictures of his lymph nodes can see the pictures of his lymph nodes can see the pictures of his lymph nodes he's not misdiagnosed so here are these he's not misdiagnosed so here are these he's not misdiagnosed so here are these two like really dramatic stories and I two like really dramatic stories and I two like really dramatic stories and I said well I have to understand this so said well I have to understand this so said well I have to understand this so I'm going into the library and I'm gonna I'm going into the library and I'm gonna I'm going into the library and I'm gonna figure out scientifically what is going figure out scientifically what is going figure out scientifically what is going on inside the body well it turns out on inside the body well it turns out on inside the body well it turns out that all as a first information all of that all as a first information all of that all as a first information all of The Chronic illnesses have their origins The Chronic illnesses have their origins The Chronic illnesses have their origins in insulin resistance or in a metabolic in insulin resistance or in a metabolic in insulin resistance or in a metabolic disorder that relates to a degradation disorder that relates to a degradation disorder that relates to a degradation of your mitochondria so we're talking of your mitochondria so we're talking of your mitochondria so we're talking Alzheimer's heart disease type 2 Alzheimer's heart disease type 2 Alzheimer's heart disease type 2 diabetes obesity all of it relates to diabetes obesity all of it relates to diabetes obesity all of it relates to metabolic disorders metabolic disorders metabolic disorders so there are these two there was uh so there are these two there was uh so there are these two there was uh Adrian there was Dean Hall and the more Adrian there was Dean Hall and the more Adrian there was Dean Hall and the more I learned about metabolism the more I I learned about metabolism the more I I learned about metabolism the more I learned about uh the role of cold learned about uh the role of cold learned about uh the role of cold exposure the more I knew I had to learn exposure the more I knew I had to learn exposure the more I knew I had to learn in particular because my son was six

10:00in particular because my son was six in particular because my son was six years old when he was diagnosed with years old when he was diagnosed with years old when he was diagnosed with type 1 diabetes there's two types type type 1 diabetes there's two types type type 1 diabetes there's two types type one it used to be called juvenile one it used to be called juvenile one it used to be called juvenile diabetes it's when the eyelid cells in diabetes it's when the eyelid cells in diabetes it's when the eyelid cells in the pancreas are attacked by your own the pancreas are attacked by your own the pancreas are attacked by your own immune system they no longer make immune system they no longer make immune system they no longer make insulin and so my son since the age of insulin and so my son since the age of insulin and so my son since the age of six has required insulin injections six has required insulin injections six has required insulin injections that was 22 years ago and that started that was 22 years ago and that started that was 22 years ago and that started my curiosity about health and Metabolism my curiosity about health and Metabolism my curiosity about health and Metabolism I had no idea when I started ice baths I had no idea when I started ice baths I had no idea when I started ice baths that it was going to intersect with that it was going to intersect with that it was going to intersect with diabetes in this way well there's also diabetes in this way well there's also diabetes in this way well there's also type 2 diabetes and type 2 diabetes is type 2 diabetes and type 2 diabetes is type 2 diabetes and type 2 diabetes is different because in type 2 diabetes you different because in type 2 diabetes you different because in type 2 diabetes you make plenty of insulin but the cells make plenty of insulin but the cells make plenty of insulin but the cells resist the action of insulin to slow the resist the action of insulin to slow the resist the action of insulin to slow the transportation of glucose they leave it transportation of glucose they leave it transportation of glucose they leave it in the bloodstream by slowing the in the bloodstream by slowing the in the bloodstream by slowing the transportation of glucose from the transportation of glucose from the transportation of glucose from the bloodstream into the cell it means that bloodstream into the cell it means that bloodstream into the cell it means that the mitochondria don't get overworked the mitochondria don't get overworked the mitochondria don't get overworked type 2 diabetes is a mitochondrial

11:00type 2 diabetes is a mitochondrial type 2 diabetes is a mitochondrial disorder and it's curable is reversible disorder and it's curable is reversible disorder and it's curable is reversible it's resolvable whatever the verb is it's resolvable whatever the verb is it's resolvable whatever the verb is that the medical doctors would use I'm that the medical doctors would use I'm that the medical doctors would use I'm an engineer so I'm a Problem Solver not an engineer so I'm a Problem Solver not an engineer so I'm a Problem Solver not a prescription writer and I don't give a prescription writer and I don't give a prescription writer and I don't give medical advice I tell stories and I read medical advice I tell stories and I read medical advice I tell stories and I read Journal articles but type 2 diabetes is Journal articles but type 2 diabetes is Journal articles but type 2 diabetes is optional optional optional so uh I mentioned I was divorced at this so uh I mentioned I was divorced at this so uh I mentioned I was divorced at this point separated and back out on the point separated and back out on the point separated and back out on the dating scene and I was dating a woman dating scene and I was dating a woman dating scene and I was dating a woman very thin very thin very thin I didn't know that she suffered from I didn't know that she suffered from I didn't know that she suffered from anorexia I thought she was just thin anorexia I thought she was just thin anorexia I thought she was just thin but she was living not not in me like we but she was living not not in me like we but she was living not not in me like we would go out to dinner and we'd have a would go out to dinner and we'd have a would go out to dinner and we'd have a great time I was eating keto she was great time I was eating keto she was great time I was eating keto she was eating keto when she wasn't with me she eating keto when she wasn't with me she eating keto when she wasn't with me she was pretty much living on soda pop and was pretty much living on soda pop and was pretty much living on soda pop and aspirin too many carbs not enough aspirin too many carbs not enough aspirin too many carbs not enough protein and fat her hba1c which is a protein and fat her hba1c which is a

12:00protein and fat her hba1c which is a measure of peak blood sugar levels it measure of peak blood sugar levels it measure of peak blood sugar levels it climbed all the way up into the high climbed all the way up into the high climbed all the way up into the high sevens she was at 12 percent body fat at sevens she was at 12 percent body fat at sevens she was at 12 percent body fat at the time her hba1c indicated she was the time her hba1c indicated she was the time her hba1c indicated she was type 2 diabetic it made no sense usually type 2 diabetic it made no sense usually type 2 diabetic it made no sense usually people associate that with obesity but people associate that with obesity but people associate that with obesity but if you live under calorie restriction if you live under calorie restriction if you live under calorie restriction and all you're eating are carbs you can and all you're eating are carbs you can and all you're eating are carbs you can be type 2 diabetic as well as thin be type 2 diabetic as well as thin be type 2 diabetic as well as thin type 2 diabetes is not a symptom not a type 2 diabetes is not a symptom not a type 2 diabetes is not a symptom not a not enough not enough not enough of obesity type 2 diabetes exists not as a result type 2 diabetes exists not as a result of obesity but as a coincidence the of obesity but as a coincidence the of obesity but as a coincidence the underlying condition is the underlying condition is the underlying condition is the mitochondrial disorder mitochondrial disorder mitochondrial disorder so uh I got her in the ice bath I got so uh I got her in the ice bath I got so uh I got her in the ice bath I got her off the soda she brought her hba1c her off the soda she brought her hba1c her off the soda she brought her hba1c from 7.8 down to 5.2 essentially her from 7.8 down to 5.2 essentially her from 7.8 down to 5.2 essentially her type 2 diabetes is resolved and this

13:00type 2 diabetes is resolved and this type 2 diabetes is resolved and this accumulation of if they didn't have accumulation of if they didn't have accumulation of if they didn't have scientific explanations we would just scientific explanations we would just scientific explanations we would just consider them medical Miracles meant I consider them medical Miracles meant I consider them medical Miracles meant I had to learn more about deliberate cold had to learn more about deliberate cold had to learn more about deliberate cold exposure than I could get off The Joe exposure than I could get off The Joe exposure than I could get off The Joe Rogan podcast you know I had to keep Rogan podcast you know I had to keep Rogan podcast you know I had to keep going in the library keep interviewing going in the library keep interviewing going in the library keep interviewing people people people um and keep trying to integrate the um and keep trying to integrate the um and keep trying to integrate the science and experience of what is going science and experience of what is going science and experience of what is going on with the people in the ice bath on with the people in the ice bath on with the people in the ice bath yeah so you had multiple stories I loved yeah so you had multiple stories I loved yeah so you had multiple stories I loved your stories I like to learn through your stories I like to learn through your stories I like to learn through stories I think that's the best way to stories I think that's the best way to stories I think that's the best way to share information it sticks in your in share information it sticks in your in share information it sticks in your in your brain your brain your brain um so thank you for sharing each of um so thank you for sharing each of um so thank you for sharing each of those those those um um um in in your bio you mentioned self-actual in in your bio you mentioned self-actual in in your bio you mentioned self-actual engineering engineering engineering tell us about that tell us about that tell us about that I'm a civil engineer and I'm a civil engineer and I'm a civil engineer and um you know that means I work on um you know that means I work on um you know that means I work on infrastructure water systems and roads infrastructure water systems and roads infrastructure water systems and roads and bridges and highways and dams and and bridges and highways and dams and and bridges and highways and dams and things like this things like this things like this but when I got into disaster resilience

14:00but when I got into disaster resilience but when I got into disaster resilience and how do we respond in a crisis and how do we respond in a crisis and how do we respond in a crisis I learned that it wasn't the concrete or I learned that it wasn't the concrete or I learned that it wasn't the concrete or the steel it is the human Ingenuity so the steel it is the human Ingenuity so the steel it is the human Ingenuity so it is the human response to the crisis it is the human response to the crisis it is the human response to the crisis that makes a catastrophe or a near-miss that makes a catastrophe or a near-miss that makes a catastrophe or a near-miss you know you know you know um um an outcome that avoids the catastrophe an outcome that avoids the catastrophe an outcome that avoids the catastrophe and we learn a lot and we learn a lot and we learn a lot so where does that human Ingenuity come so where does that human Ingenuity come so where does that human Ingenuity come from so I'm learning a lot about human from so I'm learning a lot about human from so I'm learning a lot about human nature and psychology and it brought me nature and psychology and it brought me nature and psychology and it brought me to Maslow's hierarchy of needs it's uh to Maslow's hierarchy of needs it's uh to Maslow's hierarchy of needs it's uh misunderstood partly because when he misunderstood partly because when he misunderstood partly because when he published it was 1943. you know the published it was 1943. you know the published it was 1943. you know the country had just finished the depression country had just finished the depression country had just finished the depression it was now World War II and Maslow it was now World War II and Maslow it was now World War II and Maslow postulated incorrectly but at the time postulated incorrectly but at the time postulated incorrectly but at the time he said these needs they have to be met he said these needs they have to be met he said these needs they have to be met in a certain order at the bottom of his in a certain order at the bottom of his in a certain order at the bottom of his pyramid was safety security pyramid was safety security pyramid was safety security shelter food sex pleasure a little bit

15:00shelter food sex pleasure a little bit shelter food sex pleasure a little bit higher up he put a sort of interpersonal higher up he put a sort of interpersonal higher up he put a sort of interpersonal relationships status of self-esteem a relationships status of self-esteem a relationships status of self-esteem a little higher up Mastery when you go little higher up Mastery when you go little higher up Mastery when you go high enough for Maslow high enough for Maslow high enough for Maslow self-actualization this idea of being self-actualization this idea of being self-actualization this idea of being everything that you can beat everything that you can beat everything that you can beat well at the time Maslow published his well at the time Maslow published his well at the time Maslow published his hierarchy of needs Victor Frankel he's hierarchy of needs Victor Frankel he's hierarchy of needs Victor Frankel he's another Austrian psychologist was in a another Austrian psychologist was in a another Austrian psychologist was in a series of Nazi death camps he is trained series of Nazi death camps he is trained series of Nazi death camps he is trained as a psychologist and he's thinking as a psychologist and he's thinking as a psychologist and he's thinking about his experiences there of near about his experiences there of near about his experiences there of near total deprivation and what motivates total deprivation and what motivates total deprivation and what motivates people to persist people to persist people to persist when he's liberated Franco publishes his when he's liberated Franco publishes his when he's liberated Franco publishes his own account of human motivation and it own account of human motivation and it own account of human motivation and it really mixed up Maslow instead of you really mixed up Maslow instead of you really mixed up Maslow instead of you have to have safety and then you have to have to have safety and then you have to have to have safety and then you have to have you know friendships and community have you know friendships and community have you know friendships and community and a sense of belonging instead of and a sense of belonging instead of and a sense of belonging instead of satisfying these things in order

16:00satisfying these things in order satisfying these things in order Frankel figured out that man can suffer Frankel figured out that man can suffer Frankel figured out that man can suffer almost any deprivation if he has a almost any deprivation if he has a almost any deprivation if he has a reason why what com came first for reason why what com came first for reason why what com came first for Frankel and the death camps was meaning Frankel and the death camps was meaning Frankel and the death camps was meaning and then all the other human motivations and then all the other human motivations and then all the other human motivations so this scrambles up the hierarchy they so this scrambles up the hierarchy they so this scrambles up the hierarchy they don't come in any particular order they don't come in any particular order they don't come in any particular order they all sort of interact with one another so all sort of interact with one another so all sort of interact with one another so when you think about a Maslow Freud when you think about a Maslow Freud when you think about a Maslow Freud Adler and Frankel you get a pretty good Adler and Frankel you get a pretty good Adler and Frankel you get a pretty good tapestry of all these different human tapestry of all these different human tapestry of all these different human motivations motivations motivations so where do I work in civil engineering so where do I work in civil engineering so where do I work in civil engineering I work right at the bottom I work right at the bottom I work right at the bottom shelter food you know electricity stuff shelter food you know electricity stuff shelter food you know electricity stuff like that this is where civil engineers like that this is where civil engineers like that this is where civil engineers have always worked and I thought well have always worked and I thought well have always worked and I thought well what if we tried to apply the principles what if we tried to apply the principles what if we tried to apply the principles of engineering at other places in the of engineering at other places in the of engineering at other places in the pyramid what if we used pyramid what if we used pyramid what if we used engineering methods design based upon an engineering methods design based upon an engineering methods design based upon an understanding of mathematics and science

17:00understanding of mathematics and science understanding of mathematics and science to improve things elsewhere in the to improve things elsewhere in the to improve things elsewhere in the pyramid and so that's consistent with me pyramid and so that's consistent with me pyramid and so that's consistent with me you know reading about all this you know reading about all this you know reading about all this self-help literature reading cernovich's self-help literature reading cernovich's self-help literature reading cernovich's book turn how would I redesign my life book turn how would I redesign my life book turn how would I redesign my life as an engineer so that I can achieve as an engineer so that I can achieve as an engineer so that I can achieve better relationships greater better relationships greater better relationships greater self-efficacy a better sense of self-efficacy a better sense of self-efficacy a better sense of self-esteem and construct meaning in my self-esteem and construct meaning in my self-esteem and construct meaning in my life life life so one of the things that has uh given so one of the things that has uh given so one of the things that has uh given me meaning is talking about the need for me meaning is talking about the need for me meaning is talking about the need for cold exposure that we all as human cold exposure that we all as human cold exposure that we all as human beings have you were um you're sort of beings have you were um you're sort of beings have you were um you're sort of impressed there's this series of impressed there's this series of impressed there's this series of Transformations these Revelations Transformations these Revelations Transformations these Revelations through personal experiences that I'm through personal experiences that I'm through personal experiences that I'm having uh cold exposures helped me having uh cold exposures helped me having uh cold exposures helped me recover from Hashimoto's cold exposure recover from Hashimoto's cold exposure recover from Hashimoto's cold exposure helped me fight cancers cold exposure uh helped me fight cancers cold exposure uh helped me fight cancers cold exposure uh help resolve my diabetes Well we have help resolve my diabetes Well we have help resolve my diabetes Well we have two customers at morozco Forge with two customers at morozco Forge with two customers at morozco Forge with multiple sclerosis I had to learn more multiple sclerosis I had to learn more multiple sclerosis I had to learn more about that there are 17 FDA approved

18:00about that there are 17 FDA approved about that there are 17 FDA approved drugs to help manage the symptoms of drugs to help manage the symptoms of drugs to help manage the symptoms of multiple sclerosis none of them work as multiple sclerosis none of them work as multiple sclerosis none of them work as well as deliberate cold exposure there well as deliberate cold exposure there well as deliberate cold exposure there is clearly something fundamental going is clearly something fundamental going is clearly something fundamental going on on on and it goes all the way back to our and it goes all the way back to our and it goes all the way back to our evolutionary biology human beings didn't evolutionary biology human beings didn't evolutionary biology human beings didn't used to be you know so used to be you know so used to be you know so numerous we didn't used to have seven numerous we didn't used to have seven numerous we didn't used to have seven billion people on the planet in between billion people on the planet in between billion people on the planet in between the ice ages the human beings were the ice ages the human beings were the ice ages the human beings were pushed to the margins of the habitable pushed to the margins of the habitable pushed to the margins of the habitable areas of Africa areas of Africa areas of Africa well some people ask me Tom if you're well some people ask me Tom if you're well some people ask me Tom if you're from like the equatorial regions you from like the equatorial regions you from like the equatorial regions you know if your people are Central America know if your people are Central America know if your people are Central America or Africa why do you need cold exposure or Africa why do you need cold exposure or Africa why do you need cold exposure and the answer is that there are four and the answer is that there are four and the answer is that there are four glaciers in East Africa where human glaciers in East Africa where human glaciers in East Africa where human where Homo sapiens are thought to have where Homo sapiens are thought to have where Homo sapiens are thought to have evolved evolved evolved those glaciers I mean it's vimhof takes

19:00those glaciers I mean it's vimhof takes those glaciers I mean it's vimhof takes his people up Mount Kilimanjaro which is his people up Mount Kilimanjaro which is his people up Mount Kilimanjaro which is in East Africa being at the equator in East Africa being at the equator in East Africa being at the equator didn't protect the earliest Homo sapiens didn't protect the earliest Homo sapiens didn't protect the earliest Homo sapiens from cold exposure because all of the from cold exposure because all of the from cold exposure because all of the glacial melt streams that um that the glacial melt streams that um that the glacial melt streams that um that the human beings uh in during the ice ages human beings uh in during the ice ages human beings uh in during the ice ages had to survive they were all cold had to survive they were all cold had to survive they were all cold and it turns out that humans are aquatic and it turns out that humans are aquatic and it turns out that humans are aquatic why do we have downward facing nostrils why do we have downward facing nostrils why do we have downward facing nostrils instead of outward facing like primates instead of outward facing like primates instead of outward facing like primates do why do we have subcutaneous fat like do why do we have subcutaneous fat like do why do we have subcutaneous fat like dolphins and whales instead of the dolphins and whales instead of the dolphins and whales instead of the visceral fat that Apes have why are Apes visceral fat that Apes have why are Apes visceral fat that Apes have why are Apes covered with hair but we're practically covered with hair but we're practically covered with hair but we're practically naked from the head down more like a naked from the head down more like a naked from the head down more like a manatee and less like a chimpanzee it's manatee and less like a chimpanzee it's manatee and less like a chimpanzee it's because we are aquatic this is why we because we are aquatic this is why we because we are aquatic this is why we walk upright if you've ever seen a walk upright if you've ever seen a walk upright if you've ever seen a picture you know of a an orangutan picture you know of a an orangutan picture you know of a an orangutan wading through the water you're going to

20:00wading through the water you're going to wading through the water you're going to understand why we walk upright so that understand why we walk upright so that understand why we walk upright so that we can forage and swim and dive in the we can forage and swim and dive in the we can forage and swim and dive in the water water water and what else do we do in the water give and what else do we do in the water give and what else do we do in the water give birth birth birth it was our earliest ancestors existence it was our earliest ancestors existence it was our earliest ancestors existence in the cold streams of East Africa that in the cold streams of East Africa that in the cold streams of East Africa that shaped our evolutionary biology we are shaped our evolutionary biology we are shaped our evolutionary biology we are built to expect exercise everyone built to expect exercise everyone built to expect exercise everyone accepts that if your body doesn't get accepts that if your body doesn't get accepts that if your body doesn't get enough exercise you you sort of devolve enough exercise you you sort of devolve enough exercise you you sort of devolve into a state of dis-ease and everybody's into a state of dis-ease and everybody's into a state of dis-ease and everybody's got that figured out got that figured out got that figured out our bodies were built to expect sunshine our bodies were built to expect sunshine our bodies were built to expect sunshine and not everybody believes that some and not everybody believes that some and not everybody believes that some people will cover themselves up and people will cover themselves up and people will cover themselves up and they'll forget that their ancient they'll forget that their ancient they'll forget that their ancient ancestors were in the sun all the time ancestors were in the sun all the time ancestors were in the sun all the time and that that our bodies need sunshine and that that our bodies need sunshine and that that our bodies need sunshine to make vitamin D for example to make vitamin D for example to make vitamin D for example our bodies were also built by Evolution our bodies were also built by Evolution our bodies were also built by Evolution To Expect cold exposure and if you don't To Expect cold exposure and if you don't To Expect cold exposure and if you don't get enough exercise you get sick if you

21:00get enough exercise you get sick if you get enough exercise you get sick if you don't get enough sunshine you get sick don't get enough sunshine you get sick don't get enough sunshine you get sick if you don't get enough cold you get if you don't get enough cold you get if you don't get enough cold you get sick because our bodies need these sick because our bodies need these sick because our bodies need these things so now you know one of the things things so now you know one of the things things so now you know one of the things that gives me meaning in my life is that gives me meaning in my life is that gives me meaning in my life is talking about cold exposure telling the talking about cold exposure telling the talking about cold exposure telling the stories the rationale for it and stories the rationale for it and stories the rationale for it and explaining the mechanisms by which these explaining the mechanisms by which these explaining the mechanisms by which these people have experienced their incredible people have experienced their incredible people have experienced their incredible Health transformations Health transformations Health transformations and so cool I love the way your brain and so cool I love the way your brain and so cool I love the way your brain works I love the way you have works I love the way you have works I love the way you have taken from different taken from different taken from different areas of expertise from psychology and areas of expertise from psychology and areas of expertise from psychology and um um anthropology and and joined it with your anthropology and and joined it with your anthropology and and joined it with your your engineering it's so fascinating I your engineering it's so fascinating I your engineering it's so fascinating I love it and I've never looked at Cold love it and I've never looked at Cold love it and I've never looked at Cold exposure as an area that's required for exposure as an area that's required for exposure as an area that's required for us that this is fairly new-ish to Me us that this is fairly new-ish to Me us that this is fairly new-ish to Me Maybe the last year I don't know if you Maybe the last year I don't know if you Maybe the last year I don't know if you did any research on my background but I

22:00did any research on my background but I did any research on my background but I also have MS also have MS also have MS and I did not know that yeah so this is and I did not know that yeah so this is and I did not know that yeah so this is especially interesting to me I'm I'm now especially interesting to me I'm I'm now especially interesting to me I'm I'm now focused on brain health dementia focused on brain health dementia focused on brain health dementia prevention prevention prevention um um so this is especially interesting and I so this is especially interesting and I so this is especially interesting and I I'd like to share my personal story I'd like to share my personal story I'd like to share my personal story because maybe you can help me problem because maybe you can help me problem because maybe you can help me problem solve kind of what went wrong so I had solve kind of what went wrong so I had solve kind of what went wrong so I had planned a retreat brain health Retreat planned a retreat brain health Retreat planned a retreat brain health Retreat last October and I knew that one of the last October and I knew that one of the last October and I knew that one of the things we were going to do on that things we were going to do on that things we were going to do on that retreat was learn about Wim Hof and get retreat was learn about Wim Hof and get retreat was learn about Wim Hof and get an ice bath an ice bath an ice bath so so so I also knew that I didn't like cold at I also knew that I didn't like cold at I also knew that I didn't like cold at all so I prepared and I would start with all so I prepared and I would start with all so I prepared and I would start with finishing my shower with you know 10 finishing my shower with you know 10 finishing my shower with you know 10 seconds of a cold spray and then 20 seconds of a cold spray and then 20 seconds of a cold spray and then 20 seconds of a cold spray and I would seconds of a cold spray and I would seconds of a cold spray and I would gradually build up so I knew I was going gradually build up so I knew I was going gradually build up so I knew I was going to do this cold plunge and I had sort of

23:00to do this cold plunge and I had sort of to do this cold plunge and I had sort of prepared for it I had done cryotherapy prepared for it I had done cryotherapy prepared for it I had done cryotherapy once once once um I liked it some people felt energized um I liked it some people felt energized um I liked it some people felt energized by it for me it relaxed me so I don't by it for me it relaxed me so I don't by it for me it relaxed me so I don't know what that means about my know what that means about my know what that means about my mitochondria but um I wanted to like mitochondria but um I wanted to like mitochondria but um I wanted to like they bundled me up in a robe and gave me they bundled me up in a robe and gave me they bundled me up in a robe and gave me a cup of hot tea and I wanted to go to a cup of hot tea and I wanted to go to a cup of hot tea and I wanted to go to sleep after my my cryotherapy experience sleep after my my cryotherapy experience sleep after my my cryotherapy experience but but but so fast forward to last October and so fast forward to last October and so fast forward to last October and we're doing this cold plunge it was it we're doing this cold plunge it was it we're doing this cold plunge it was it was 50 degrees outside we were right was 50 degrees outside we were right was 50 degrees outside we were right next to the Potomac River so we're all next to the Potomac River so we're all next to the Potomac River so we're all kind of shivering in our bathing suits kind of shivering in our bathing suits kind of shivering in our bathing suits waiting to get in and multiple people waiting to get in and multiple people waiting to get in and multiple people went before me the hargavent is the went before me the hargavent is the went before me the hargavent is the retreat owner and the one kind of retreat owner and the one kind of retreat owner and the one kind of guiding us through this cold plunge guiding us through this cold plunge guiding us through this cold plunge was encouraging us to try to get to two was encouraging us to try to get to two was encouraging us to try to get to two minutes if that was okay no one was minutes if that was okay no one was minutes if that was okay no one was forced to get in some people didn't go forced to get in some people didn't go forced to get in some people didn't go in it was all totally voluntary in it was all totally voluntary in it was all totally voluntary some you know some people went in for 30

24:00some you know some people went in for 30 some you know some people went in for 30 seconds and said I don't feel good I'm seconds and said I don't feel good I'm seconds and said I don't feel good I'm getting out getting out getting out um some people went in and cried um some people went in and cried um some people went in and cried um I was like um I was like um I was like okay it's my turn and hargerman was okay it's my turn and hargerman was okay it's my turn and hargerman was encouraging us to to go under so after encouraging us to to go under so after encouraging us to to go under so after people kind of got settled with the people kind of got settled with the people kind of got settled with the water at their chest he would encourage water at their chest he would encourage water at their chest he would encourage them you know okay well move a little them you know okay well move a little them you know okay well move a little bit so bit so bit so now the water that's right around you now the water that's right around you now the water that's right around you has warmed up see if you can move a has warmed up see if you can move a has warmed up see if you can move a little and get down to your neck and so little and get down to your neck and so little and get down to your neck and so I said all right I'm just gonna go for I said all right I'm just gonna go for I said all right I'm just gonna go for it when I get in I'm gonna dunk so I did it when I get in I'm gonna dunk so I did it when I get in I'm gonna dunk so I did it I went right down put my head under it I went right down put my head under it I went right down put my head under um um an immediate I I understand a little bit an immediate I I understand a little bit an immediate I I understand a little bit more about it now but how you know a more about it now but how you know a more about it now but how you know a child falls into a frozen pond and they child falls into a frozen pond and they child falls into a frozen pond and they can survive for can survive for can survive for you know 10 20 30 minutes under there you know 10 20 30 minutes under there you know 10 20 30 minutes under there and be fine and be fine and be fine um I I had like this gasp reflex I guess um I I had like this gasp reflex I guess um I I had like this gasp reflex I guess like I was like did I forget to hold my like I was like did I forget to hold my like I was like did I forget to hold my breath did I breathe in water and then breath did I breathe in water and then breath did I breathe in water and then everything sort of slowed

25:00everything sort of slowed everything sort of slowed and I had given I connected it later to and I had given I connected it later to and I had given I connected it later to being similar to childbirth so I had being similar to childbirth so I had being similar to childbirth so I had I've had three natural childbirths there I've had three natural childbirths there I've had three natural childbirths there is a time when you just have to give up is a time when you just have to give up is a time when you just have to give up control there's there's no fighting it control there's there's no fighting it control there's there's no fighting it it is you go into this meditative space it is you go into this meditative space it is you go into this meditative space and let things just happen the way and let things just happen the way and let things just happen the way they're gonna happen and for me that's they're gonna happen and for me that's they're gonna happen and for me that's what it was like it what it was like it what it was like it it hurt like immediately I was it was it hurt like immediately I was it was it hurt like immediately I was it was like labor like labor like labor and but I knew this was only you know and but I knew this was only you know and but I knew this was only you know two minutes it's like a contraction two minutes it's like a contraction two minutes it's like a contraction right and right and right and he told me two minutes are up and I I he told me two minutes are up and I I he told me two minutes are up and I I looked confused like looked confused like looked confused like what what what it feels like I've been here for 30 it feels like I've been here for 30 it feels like I've been here for 30 seconds it's like no it's been two seconds it's like no it's been two seconds it's like no it's been two minutes it's time to get out minutes it's time to get out minutes it's time to get out and then I was in slow motion like and then I was in slow motion like and then I was in slow motion like took me 45 seconds to go from lying to took me 45 seconds to go from lying to took me 45 seconds to go from lying to standing to get out

26:00standing to get out standing to get out um and then he had us you know um and then he had us you know um and then he had us you know big body movements we all screamed at big body movements we all screamed at big body movements we all screamed at the river and warmed our body up and the river and warmed our body up and the river and warmed our body up and eventually you know 20 30 minutes later eventually you know 20 30 minutes later eventually you know 20 30 minutes later um um got into the jacuzzi it was a kind of a got into the jacuzzi it was a kind of a got into the jacuzzi it was a kind of a nice nice nice little contrast yeah yeah but the little contrast yeah yeah but the little contrast yeah yeah but the question I have for you is the the question I have for you is the the question I have for you is the the feeling in my fingertips feeling in my fingertips feeling in my fingertips did not come back did not come back did not come back for a for a for a a long time like a full day I've had a long time like a full day I've had a long time like a full day I've had very very very not no feeling but reduced feeling in my not no feeling but reduced feeling in my not no feeling but reduced feeling in my fingertips fingertips fingertips um and kind of like your fingers are um and kind of like your fingers are um and kind of like your fingers are covered with calluses yeah yeah yeah yep covered with calluses yeah yeah yeah yep covered with calluses yeah yeah yeah yep and uh for about multiple weeks I had and uh for about multiple weeks I had and uh for about multiple weeks I had reduced sensation in my one of my thumbs reduced sensation in my one of my thumbs reduced sensation in my one of my thumbs so hard ofand is worried about me doing so hard ofand is worried about me doing so hard ofand is worried about me doing it again as we've returned Retreat this it again as we've returned Retreat this

27:00it again as we've returned Retreat this year I'm like well maybe I sit with my year I'm like well maybe I sit with my year I'm like well maybe I sit with my hands out or hands out or hands out or um maybe I have my hands under my um maybe I have my hands under my um maybe I have my hands under my armpits or what was the reason for that armpits or what was the reason for that armpits or what was the reason for that and and and um um can we talk about can we talk about can we talk about safety who safety who safety who you know I know there's sometimes a you know I know there's sometimes a you know I know there's sometimes a difference between the way women respond difference between the way women respond difference between the way women respond the way men respond the way men respond the way men respond um can we go there um can we go there um can we go there the the the um Sensation that you felt in your um Sensation that you felt in your um Sensation that you felt in your fingertips uh it's not rare fingertips uh it's not rare fingertips uh it's not rare um I can think of at least a half a um I can think of at least a half a um I can think of at least a half a dozen other people who have just they're dozen other people who have just they're dozen other people who have just they're starting their cold practice and they're starting their cold practice and they're starting their cold practice and they're going all in they're like I encourage going all in they're like I encourage going all in they're like I encourage people to start like this uh keep the people to start like this uh keep the people to start like this uh keep the fingers under the armpits it's okay to fingers under the armpits it's okay to fingers under the armpits it's okay to leave your toes out if you want but you leave your toes out if you want but you leave your toes out if you want but you you went from zero to 60 right away you went from zero to 60 right away you went from zero to 60 right away um there's something called um there's something called um there's something called non-frost bite cold injury frostbite is non-frost bite cold injury frostbite is non-frost bite cold injury frostbite is when you freeze the water in the cells

28:00when you freeze the water in the cells when you freeze the water in the cells of your skin like imagine ice crystals of your skin like imagine ice crystals of your skin like imagine ice crystals showing up inside the cells of your skin showing up inside the cells of your skin showing up inside the cells of your skin it's very injurious it's very injurious it's very injurious um but the non frostbite cold injury it um but the non frostbite cold injury it um but the non frostbite cold injury it doesn't form ice inside your body it doesn't form ice inside your body it doesn't form ice inside your body it changes the circulation in the in the changes the circulation in the in the changes the circulation in the in the extreme extremity so yes in the extreme extremity so yes in the extreme extremity so yes in the fingertips it could be in the toes and fingertips it could be in the toes and fingertips it could be in the toes and your body needs some time to remodel the your body needs some time to remodel the your body needs some time to remodel the circulation to those extremes circulation to those extremes circulation to those extremes now the everyone that I know that has now the everyone that I know that has now the everyone that I know that has kept it up it has resolved itself over kept it up it has resolved itself over kept it up it has resolved itself over the course of a couple or three weeks the course of a couple or three weeks the course of a couple or three weeks and age doesn't seem to be a factor here and age doesn't seem to be a factor here and age doesn't seem to be a factor here this is from people in their 20s all the this is from people in their 20s all the this is from people in their 20s all the way up to people in their 60s and so way up to people in their 60s and so way up to people in their 60s and so they sort of protect their fingertips they sort of protect their fingertips they sort of protect their fingertips and their toes and then they continue and their toes and then they continue and their toes and then they continue about their cold exposure the blood about their cold exposure the blood about their cold exposure the blood vessels remodel then the sensation fully

29:00vessels remodel then the sensation fully vessels remodel then the sensation fully returns returns returns um but there are things that are um but there are things that are um but there are things that are happening in your body that's the happening in your body that's the happening in your body that's the wonderful thing about the ice bath you wonderful thing about the ice bath you wonderful thing about the ice bath you get in and you're like you know get in and you're like you know get in and you're like you know something is happening if you're gonna something is happening if you're gonna something is happening if you're gonna do red light therapy you know you're do red light therapy you know you're do red light therapy you know you're standing there and you're like okay oh standing there and you're like okay oh standing there and you're like okay oh I'm getting my light is if you and I'm getting my light is if you and I'm getting my light is if you and Hyperbaric you know you're in there and Hyperbaric you know you're in there and Hyperbaric you know you're in there and you're going I might I might fall asleep you're going I might I might fall asleep you're going I might I might fall asleep is that all right unless you just got to is that all right unless you just got to is that all right unless you just got to come back eight more times and then it's come back eight more times and then it's come back eight more times and then it's going to be really good uh for you but going to be really good uh for you but going to be really good uh for you but when you get in the cold when you get in the cold when you get in the cold something is happening right away it's something is happening right away it's something is happening right away it's fast and it's powerful so I have never fast and it's powerful so I have never fast and it's powerful so I have never been concerned been concerned been concerned um at least over the long term with what um at least over the long term with what um at least over the long term with what you've described that feeling of like a you've described that feeling of like a you've described that feeling of like a partial numbness sometimes it uh partial numbness sometimes it uh partial numbness sometimes it uh oscillates between tingling and numbness oscillates between tingling and numbness oscillates between tingling and numbness because my guess is that you haven't because my guess is that you haven't because my guess is that you haven't been cold in a long time that you been cold in a long time that you been cold in a long time that you haven't done that kind of like when haven't done that kind of like when haven't done that kind of like when we're kids and you know we run around

30:00we're kids and you know we run around we're kids and you know we run around outside and our mothers are like put on outside and our mothers are like put on outside and our mothers are like put on a jacket yeah cold mom you know we no a jacket yeah cold mom you know we no a jacket yeah cold mom you know we no longer experience as adults the cold in longer experience as adults the cold in longer experience as adults the cold in the same way that we did when we were the same way that we did when we were the same way that we did when we were kids and we forget kids know kids know kids and we forget kids know kids know kids and we forget kids know kids know when they're cold they know when to come when they're cold they know when to come when they're cold they know when to come in you know but they're having such a in you know but they're having such a in you know but they're having such a great time my kids used to think the great time my kids used to think the great time my kids used to think the snow was like being at the beach they snow was like being at the beach they snow was like being at the beach they put on a hat and they would make castles put on a hat and they would make castles put on a hat and they would make castles all day but kids have a lot of brown fat all day but kids have a lot of brown fat all day but kids have a lot of brown fat babies are about 30 percent Brown fat babies are about 30 percent Brown fat babies are about 30 percent Brown fat babies don't have mature muscles so they babies don't have mature muscles so they babies don't have mature muscles so they can't shiver so how would a baby stay can't shiver so how would a baby stay can't shiver so how would a baby stay warm oh non-shivering thermogenesis you warm oh non-shivering thermogenesis you warm oh non-shivering thermogenesis you activate the brown fat it starts burning activate the brown fat it starts burning activate the brown fat it starts burning glucose and lipids to keep the body warm glucose and lipids to keep the body warm glucose and lipids to keep the body warm as the muscles mature Brown fat declines as the muscles mature Brown fat declines as the muscles mature Brown fat declines and muscle shivering sort of takes over and muscle shivering sort of takes over and muscle shivering sort of takes over but then we get to be I don't know but then we get to be I don't know but then we get to be I don't know grown-ups as if we know better and we grown-ups as if we know better and we grown-ups as if we know better and we say things like you do oh I don't like say things like you do oh I don't like say things like you do oh I don't like the cold oh I don't like to be cold oh the cold oh I don't like to be cold oh the cold oh I don't like to be cold oh I'm gonna move somewhere so you know

31:00I'm gonna move somewhere so you know I'm gonna move somewhere so you know where now we have our driver's license where now we have our driver's license where now we have our driver's license and when our SUVs and we have those and when our SUVs and we have those and when our SUVs and we have those heated seats everyone like oh you know heated seats everyone like oh you know heated seats everyone like oh you know it's winter it's so uncomfortable we do it's winter it's so uncomfortable we do it's winter it's so uncomfortable we do everything in in our power everything in in our power everything in in our power to stay comfortable and who can blame us to stay comfortable and who can blame us to stay comfortable and who can blame us you know the pilgrims didn't have a you know the pilgrims didn't have a you know the pilgrims didn't have a choice they starved to death and it was choice they starved to death and it was choice they starved to death and it was cold and our ancestors were miserable cold and our ancestors were miserable cold and our ancestors were miserable and wretched and if they could have had and wretched and if they could have had and wretched and if they could have had an SUV with a heated seat they would an SUV with a heated seat they would an SUV with a heated seat they would have hit that button and cranked it up have hit that button and cranked it up have hit that button and cranked it up too but too but too but evolutionarily technology changes so evolutionarily technology changes so evolutionarily technology changes so much faster than our in our feelings do much faster than our in our feelings do much faster than our in our feelings do so we do all the things that make us so we do all the things that make us so we do all the things that make us feel good and we create these deficits feel good and we create these deficits feel good and we create these deficits of of exposure an environment that make of of exposure an environment that make of of exposure an environment that make us more vulnerable than we're really us more vulnerable than we're really us more vulnerable than we're really supposed to be by the age of 40 over 95 supposed to be by the age of 40 over 95 supposed to be by the age of 40 over 95 percent of Americans have zero percent of Americans have zero percent of Americans have zero detectable Brown fat and I kind of want detectable Brown fat and I kind of want detectable Brown fat and I kind of want to say well that's not right you know

32:00to say well that's not right you know to say well that's not right you know that's not the way we're designed to be that's not the way we're designed to be that's not the way we're designed to be so when you got in so when you got in so when you got in did you shiver did you shiver did you shiver did you teeth um typically people do if not right away um typically people do if not right away they will start shivering after they get they will start shivering after they get they will start shivering after they get out uh it's called the after drop the out uh it's called the after drop the out uh it's called the after drop the circulation returns to their limbs circulation returns to their limbs circulation returns to their limbs um their core uh temperature as the um their core uh temperature as the um their core uh temperature as the blood comes back from their cold limbs blood comes back from their cold limbs blood comes back from their cold limbs their cord temperature drops and they their cord temperature drops and they their cord temperature drops and they will begin to shiver will begin to shiver will begin to shiver but once you acclimate to the cold but once you acclimate to the cold but once you acclimate to the cold you've recruited new Brown fat you've you've recruited new Brown fat you've you've recruited new Brown fat you've created the non-shivering thermogenesis created the non-shivering thermogenesis created the non-shivering thermogenesis pathways through that brown fat pathways through that brown fat pathways through that brown fat shivering goes way down now your body is shivering goes way down now your body is shivering goes way down now your body is making a lot of adjustments nervous making a lot of adjustments nervous making a lot of adjustments nervous system adjustments vascular adjustments system adjustments vascular adjustments system adjustments vascular adjustments uh lipid adjustments visceral fat that uh lipid adjustments visceral fat that uh lipid adjustments visceral fat that is your belly fat goes down your is your belly fat goes down your is your belly fat goes down your subcutaneous fat goes up all of it is subcutaneous fat goes up all of it is subcutaneous fat goes up all of it is improved metabolism improved vascular

33:00improved metabolism improved vascular improved metabolism improved vascular function but the adjustment that you're function but the adjustment that you're function but the adjustment that you're feeling in your fingertips feeling in your fingertips feeling in your fingertips um It's Not Unusual so I'm much less concerned than your so I'm much less concerned than your Mentor would be okay yes he just he Mentor would be okay yes he just he Mentor would be okay yes he just he wanted to reach out and find out um from wanted to reach out and find out um from wanted to reach out and find out um from people who trained him if he was going people who trained him if he was going people who trained him if he was going to hurt me if I came back and did the to hurt me if I came back and did the to hurt me if I came back and did the same thing he asked me if I if I had same thing he asked me if I if I had same thing he asked me if I if I had Renault syndrome I'm like not that I Renault syndrome I'm like not that I Renault syndrome I'm like not that I know of know of know of um but yeah I'm I'm um but yeah I'm I'm um but yeah I'm I'm I almost said I'm looking forward to I almost said I'm looking forward to I almost said I'm looking forward to doing it again I maybe I'm looking forward to it I mean maybe I'm looking forward to it I mean like I said it it is painful like I said it it is painful like I said it it is painful um um I I was a test subject my my husband was I I was a test subject my my husband was I I was a test subject my my husband was working on a PhD at the University of working on a PhD at the University of working on a PhD at the University of sterling in Scotland and we were poor sterling in Scotland and we were poor sterling in Scotland and we were poor students but we had two kids so um students but we had two kids so um students but we had two kids so um Whenever there was a sign up that said

34:00Whenever there was a sign up that said Whenever there was a sign up that said you know five pounds to participate in you know five pounds to participate in you know five pounds to participate in this research study and ten pound I was this research study and ten pound I was this research study and ten pound I was like MiMi I would go sign up and one of like MiMi I would go sign up and one of like MiMi I would go sign up and one of them was how long can you keep your arm them was how long can you keep your arm them was how long can you keep your arm in this ice bucket yep it's called the in this ice bucket yep it's called the in this ice bucket yep it's called the cold presser test yeah cold presser test yeah cold presser test yeah so that was my first exposure to cold so that was my first exposure to cold so that was my first exposure to cold therapy actually therapy actually therapy actually I may have gotten up to a minute but I I may have gotten up to a minute but I I may have gotten up to a minute but I don't know how I did that to be honest I don't know how I did that to be honest I don't know how I did that to be honest I was being paid I felt like I I should go was being paid I felt like I I should go was being paid I felt like I I should go as long as I could as long as I could as long as I could Kelly McGonagall wrote a book called The Kelly McGonagall wrote a book called The Kelly McGonagall wrote a book called The Upside of stress she's a Stanford Upside of stress she's a Stanford Upside of stress she's a Stanford psychology professor she's done a great psychology professor she's done a great psychology professor she's done a great Ted Talk the upside of stress and she Ted Talk the upside of stress and she Ted Talk the upside of stress and she talks about how your beliefs about talks about how your beliefs about talks about how your beliefs about stress are more important to the health stress are more important to the health stress are more important to the health outcomes than the experience of stress outcomes than the experience of stress outcomes than the experience of stress itself so you tell yourself the story itself so you tell yourself the story itself so you tell yourself the story this is all the Victor Frankel meaning this is all the Victor Frankel meaning this is all the Victor Frankel meaning making and you might say oh this is making and you might say oh this is making and you might say oh this is stressful but it's making me stronger stressful but it's making me stronger stressful but it's making me stronger and those people live way longer well and those people live way longer well and those people live way longer well she talked about the cold presser test she talked about the cold presser test she talked about the cold presser test because it is a standardized validated because it is a standardized validated because it is a standardized validated psychological instrument to stress

35:00psychological instrument to stress psychological instrument to stress subjects and then you can measure all subjects and then you can measure all subjects and then you can measure all kinds of Health responses uh blood kinds of Health responses uh blood kinds of Health responses uh blood pressure pressure pressure um um electroconductivity on their fingertips electroconductivity on their fingertips electroconductivity on their fingertips which is an indication of how much which is an indication of how much which is an indication of how much they're sweating they're sweating they're sweating um the heart rate variability so all um the heart rate variability so all um the heart rate variability so all these physiological measures that say these physiological measures that say these physiological measures that say how well does their body handle stress how well does their body handle stress how well does their body handle stress now McGonagall never said that she now McGonagall never said that she now McGonagall never said that she actually did the cold presser test she actually did the cold presser test she actually did the cold presser test she said she as a psychologist administered said she as a psychologist administered said she as a psychologist administered it and observed it but she never said it and observed it but she never said it and observed it but she never said you know and I got a minute and a half you know and I got a minute and a half you know and I got a minute and a half or something like that she doesn't or something like that she doesn't or something like that she doesn't really talk about herself a lot in this really talk about herself a lot in this really talk about herself a lot in this book and there's this one line where she book and there's this one line where she book and there's this one line where she says if you immerse yourself in freezing says if you immerse yourself in freezing says if you immerse yourself in freezing water water it will kill you in two minutes it will kill you in two minutes it will kill you in two minutes now I thought that was pretty now I thought that was pretty now I thought that was pretty interesting I wanted to take her book interesting I wanted to take her book interesting I wanted to take her book and get in my ice bath and read those and get in my ice bath and read those and get in my ice bath and read those sections over and over again but then I sections over and over again but then I sections over and over again but then I might forget when two minutes go by and might forget when two minutes go by and might forget when two minutes go by and and just die it feels so terrible when

36:00and just die it feels so terrible when and just die it feels so terrible when you get in that people think it must be you get in that people think it must be you get in that people think it must be bad for you if how could this possibly bad for you if how could this possibly bad for you if how could this possibly be good if it makes me so uncomfortable be good if it makes me so uncomfortable be good if it makes me so uncomfortable well a lot of things are like that a lot well a lot of things are like that a lot well a lot of things are like that a lot of things that don't feel real great of things that don't feel real great of things that don't feel real great turn out to be good for you it's called turn out to be good for you it's called turn out to be good for you it's called hormetic stress uh and Nietzsche has hormetic stress uh and Nietzsche has hormetic stress uh and Nietzsche has that line that we've all translated you that line that we've all translated you that line that we've all translated you know that which doesn't kill you makes know that which doesn't kill you makes know that which doesn't kill you makes you stronger it takes a long time Kelly you stronger it takes a long time Kelly you stronger it takes a long time Kelly mcgonagall's you know unsubstantiated mcgonagall's you know unsubstantiated mcgonagall's you know unsubstantiated claims notwithstanding it takes a long claims notwithstanding it takes a long claims notwithstanding it takes a long time to give yourself hypothermia even time to give yourself hypothermia even time to give yourself hypothermia even in a 34 degree ice bath so what do I in a 34 degree ice bath so what do I in a 34 degree ice bath so what do I mean by a long time we're talking an mean by a long time we're talking an mean by a long time we're talking an hour an hour and a half and the world hour an hour and a half and the world hour an hour and a half and the world record I think is almost two hours and record I think is almost two hours and record I think is almost two hours and that's for up to the neck in total ice that's for up to the neck in total ice that's for up to the neck in total ice then even if you do experience

37:00then even if you do experience then even if you do experience hypothermia as you pointed out it's not hypothermia as you pointed out it's not hypothermia as you pointed out it's not necessarily fatal I talked to a necessarily fatal I talked to a necessarily fatal I talked to a emergency room doctor and she said that emergency room doctor and she said that emergency room doctor and she said that sometimes she would get cold water sometimes she would get cold water sometimes she would get cold water drownings and the rule is nobody is dead drownings and the rule is nobody is dead drownings and the rule is nobody is dead until after you have attempted until after you have attempted until after you have attempted resuscitation because she has brought resuscitation because she has brought resuscitation because she has brought people with no brain waves and no pulse people with no brain waves and no pulse people with no brain waves and no pulse back to life as long as 24 hours after back to life as long as 24 hours after back to life as long as 24 hours after they drowned because it was a cold water they drowned because it was a cold water they drowned because it was a cold water drowning and that's her emergency room drowning and that's her emergency room drowning and that's her emergency room experience the cold water is very experience the cold water is very experience the cold water is very protective of the brain you'd think that protective of the brain you'd think that protective of the brain you'd think that the brain would die without oxygen and the brain would die without oxygen and the brain would die without oxygen and if the heart stops then the brain dies if the heart stops then the brain dies if the heart stops then the brain dies because it's no longer being circulated because it's no longer being circulated because it's no longer being circulated with nutrients but in the cold it's not with nutrients but in the cold it's not with nutrients but in the cold it's not the case it's more like the case it's more like the case it's more like um um shoot I'm gonna butcher an analogy shoot I'm gonna butcher an analogy shoot I'm gonna butcher an analogy but you go into I want to say more like but you go into I want to say more like but you go into I want to say more like a coma and and because I'm not a medical a coma and and because I'm not a medical a coma and and because I'm not a medical doctor I probably shouldn't say that

38:00doctor I probably shouldn't say that doctor I probably shouldn't say that more like a state of suspended animation more like a state of suspended animation more like a state of suspended animation from which once you restore the blood from which once you restore the blood from which once you restore the blood flow when you restore the temperature flow when you restore the temperature flow when you restore the temperature the brain recovers fine the brain recovers fine the brain recovers fine now I'm not recommending cold water now I'm not recommending cold water now I'm not recommending cold water drowning I'm not recommending an hour drowning I'm not recommending an hour drowning I'm not recommending an hour and a half two minutes is a wonderful and a half two minutes is a wonderful and a half two minutes is a wonderful achievement you will activate your brown achievement you will activate your brown achievement you will activate your brown fat you will create all of these fat you will create all of these fat you will create all of these neurotransmitters you will restore neurotransmitters you will restore neurotransmitters you will restore yourself to metabolic health and when yourself to metabolic health and when yourself to metabolic health and when you get out you will feel such a sense you get out you will feel such a sense you get out you will feel such a sense of accomplishment you'll have all the of accomplishment you'll have all the of accomplishment you'll have all the energy in the world like you can move energy in the world like you can move energy in the world like you can move mountains or something you will feel mountains or something you will feel mountains or something you will feel like you have cheated death and that is like you have cheated death and that is like you have cheated death and that is um the kind of feeling that I can get um the kind of feeling that I can get um the kind of feeling that I can get used to used to used to yeah yeah yeah yeah so you've been doing cold plunges yeah so you've been doing cold plunges yeah so you've been doing cold plunges for how long now oh that's a good for how long now oh that's a good for how long now oh that's a good question over five years over five years question over five years over five years question over five years over five years and what have you personally experienced and what have you personally experienced and what have you personally experienced in the in that time frame and how have in the in that time frame and how have in the in that time frame and how have you changed your practice how have you you changed your practice how have you you changed your practice how have you optimized your practice what do you optimized your practice what do you optimized your practice what do you recommend for others now the biggest

39:00recommend for others now the biggest recommend for others now the biggest part of my practice is psychological not part of my practice is psychological not part of my practice is psychological not physiological I'm now at a point where physiological I'm now at a point where physiological I'm now at a point where even though I weigh too much and my body even though I weigh too much and my body even though I weigh too much and my body composition is too much fat composition is too much fat composition is too much fat metabolically I'm quite healthy metabolically I'm quite healthy metabolically I'm quite healthy the brain needs a lot of energy about 30 the brain needs a lot of energy about 30 the brain needs a lot of energy about 30 percent of our caloric input is used all percent of our caloric input is used all percent of our caloric input is used all up here so thinking and thinking is my up here so thinking and thinking is my up here so thinking and thinking is my job thinking requires a lot of energy if job thinking requires a lot of energy if job thinking requires a lot of energy if your metabolism isn't right then your your metabolism isn't right then your your metabolism isn't right then your brain isn't right and it leads to brain isn't right and it leads to brain isn't right and it leads to depression and low mood and like depression and low mood and like depression and low mood and like unwelcome thoughts unwelcome thoughts unwelcome thoughts metabolically the best way to take sorry metabolically the best way to take sorry metabolically the best way to take sorry the best way to take care of your brain the best way to take care of your brain the best way to take care of your brain is to take care of your metabolism and is to take care of your metabolism and is to take care of your metabolism and metabolically I'm in good shape but I metabolically I'm in good shape but I metabolically I'm in good shape but I still have my psychological issues now still have my psychological issues now still have my psychological issues now part of that is because I started an ice part of that is because I started an ice part of that is because I started an ice bath company uh Jason jokes that marasco bath company uh Jason jokes that marasco bath company uh Jason jokes that marasco Forge is both the cause and the solution

40:00Forge is both the cause and the solution Forge is both the cause and the solution to all of his stress you know when we to all of his stress you know when we to all of his stress you know when we grew way faster than we thought we were grew way faster than we thought we were grew way faster than we thought we were going to grow it has come with sort of going to grow it has come with sort of going to grow it has come with sort of these near-death entrepreneurial these near-death entrepreneurial these near-death entrepreneurial experiences that are a constant source experiences that are a constant source experiences that are a constant source of anxiety of anxiety of anxiety so what do I do when I feel anxious or so what do I do when I feel anxious or so what do I do when I feel anxious or uncertain or traumatized or under I get uncertain or traumatized or under I get uncertain or traumatized or under I get straight into my Forge and sometimes I straight into my Forge and sometimes I straight into my Forge and sometimes I will breathe through it and I never will breathe through it and I never will breathe through it and I never shiver and other times I will bring the shiver and other times I will bring the shiver and other times I will bring the Shivering on because that trembling is Shivering on because that trembling is Shivering on because that trembling is like a reset for the nervous system it like a reset for the nervous system it like a reset for the nervous system it releases a lot of the stress out of the releases a lot of the stress out of the releases a lot of the stress out of the nervous system and it helps me continue nervous system and it helps me continue nervous system and it helps me continue throughout my day as if nothing could throughout my day as if nothing could throughout my day as if nothing could ever bother me again this is why I like ever bother me again this is why I like ever bother me again this is why I like it with ice in it it's why I like it at it with ice in it it's why I like it at it with ice in it it's why I like it at 34 degrees you can get the metabolic 34 degrees you can get the metabolic 34 degrees you can get the metabolic benefits at warmer temperatures but to benefits at warmer temperatures but to benefits at warmer temperatures but to get that real get that real get that real psychological stressor to to look down

41:00psychological stressor to to look down psychological stressor to to look down in the water and see the ice and feel in the water and see the ice and feel in the water and see the ice and feel the fear of getting in that's what I'm the fear of getting in that's what I'm the fear of getting in that's what I'm trying to get over trying to get over trying to get over and I've discovered if it's not under 39 and I've discovered if it's not under 39 and I've discovered if it's not under 39 it's kind of boring for me now so it's it's kind of boring for me now so it's it's kind of boring for me now so it's like you know 42 degrees and you get in like you know 42 degrees and you get in like you know 42 degrees and you get in there and you're like okay I'm doing a there and you're like okay I'm doing a there and you're like okay I'm doing a cold plunge cold plunge cold plunge um um but when it's 34 I still get that gasp but when it's 34 I still get that gasp but when it's 34 I still get that gasp reflex I still get that God damn it you reflex I still get that God damn it you reflex I still get that God damn it you know that this 15 minutes of anxiety know that this 15 minutes of anxiety know that this 15 minutes of anxiety where everything in my body is trying to where everything in my body is trying to where everything in my body is trying to tell me I'm gonna die and I gotta get tell me I'm gonna die and I gotta get tell me I'm gonna die and I gotta get out of there and then 15 seconds you out of there and then 15 seconds you out of there and then 15 seconds you mean 15 seconds I'm sorry yeah those are mean 15 seconds I'm sorry yeah those are mean 15 seconds I'm sorry yeah those are the words you know I say the first 15 the words you know I say the first 15 the words you know I say the first 15 seconds of the ice bath are the worst seconds of the ice bath are the worst seconds of the ice bath are the worst but I'm not sure that's true the 15 but I'm not sure that's true the 15 but I'm not sure that's true the 15 seconds before are also pretty bad the seconds before are also pretty bad the seconds before are also pretty bad the anticipatory anxiety like you're staring anticipatory anxiety like you're staring anticipatory anxiety like you're staring down in there and you're like why am I down in there and you're like why am I down in there and you're like why am I here I think I could skip today you know here I think I could skip today you know here I think I could skip today you know that's also pretty bad and then after I

42:00that's also pretty bad and then after I that's also pretty bad and then after I settle in then it's great settle in then it's great settle in then it's great so how do you typically just do twice so how do you typically just do twice so how do you typically just do twice for two minutes once a day or do you for two minutes once a day or do you for two minutes once a day or do you hang out longer now three and a half hang out longer now three and a half hang out longer now three and a half minutes this morning minutes this morning minutes this morning um so I'll do two to four minutes but um so I'll do two to four minutes but um so I'll do two to four minutes but sometimes like if I have company and I sometimes like if I have company and I sometimes like if I have company and I get Talking the next thing you know I've get Talking the next thing you know I've get Talking the next thing you know I've done five I've done six minutes done five I've done six minutes done five I've done six minutes um or I'll shoot a video and the worst um or I'll shoot a video and the worst um or I'll shoot a video and the worst thing about shooting videos from the ice thing about shooting videos from the ice thing about shooting videos from the ice bath is the retakes so now like you know bath is the retakes so now like you know bath is the retakes so now like you know I do notes and I I hate making mistakes I do notes and I I hate making mistakes I do notes and I I hate making mistakes in the ice bath because then I'm like in the ice bath because then I'm like in the ice bath because then I'm like darn it I have to start over and the darn it I have to start over and the darn it I have to start over and the next thing I've been in there for 20 next thing I've been in there for 20 next thing I've been in there for 20 minutes but people are only going to see minutes but people are only going to see minutes but people are only going to see six of it because I've had to do it six of it because I've had to do it six of it because I've had to do it three four times and then I put it up three four times and then I put it up three four times and then I put it up there it's very gratifying people say oh there it's very gratifying people say oh there it's very gratifying people say oh it's amazing that you can just talk like it's amazing that you can just talk like it's amazing that you can just talk like nothing's going on while you're up to nothing's going on while you're up to nothing's going on while you're up to your neck and ice well that's the beauty your neck and ice well that's the beauty your neck and ice well that's the beauty of the edit feature of the edit feature of the edit feature and plus you've been doing it for five and plus you've been doing it for five and plus you've been doing it for five years I wonder how long it would take me years I wonder how long it would take me years I wonder how long it would take me because I I know I was not talking I was

43:00because I I know I was not talking I was because I I know I was not talking I was not talking during my ice bath not talking during my ice bath not talking during my ice bath experience it would take you a week or experience it would take you a week or experience it would take you a week or two two two yeah okay I think we've seen this happen yeah okay I think we've seen this happen yeah okay I think we've seen this happen over and over again and there's some over and over again and there's some over and over again and there's some good studies with rats you can't dissect good studies with rats you can't dissect good studies with rats you can't dissect people but you can dissect rats it takes people but you can dissect rats it takes people but you can dissect rats it takes about a week to build up brown fat about a week to build up brown fat about a week to build up brown fat so you go it's it's so fast I mean it is so you go it's it's so fast I mean it is so you go it's it's so fast I mean it is amazing if I were to say oh yeah you go amazing if I were to say oh yeah you go amazing if I were to say oh yeah you go to the gym every day for a week and then to the gym every day for a week and then to the gym every day for a week and then you'll be in great shape who wouldn't you'll be in great shape who wouldn't you'll be in great shape who wouldn't sign up for that you know sign up for that you know sign up for that you know um it took 10 days of cold exposure to um it took 10 days of cold exposure to um it took 10 days of cold exposure to resolve type 2 diabetes in these resolve type 2 diabetes in these resolve type 2 diabetes in these middle-aged German men so this is a middle-aged German men so this is a middle-aged German men so this is a study coming out of Germany and they all study coming out of Germany and they all study coming out of Germany and they all have type 2 diabetes and they're in have type 2 diabetes and they're in have type 2 diabetes and they're in their 50s and they said here's what their 50s and they said here's what their 50s and they said here's what we're going to do cold air and by cold we're going to do cold air and by cold we're going to do cold air and by cold just like 60 degrees Fahrenheit not even just like 60 degrees Fahrenheit not even just like 60 degrees Fahrenheit not even just a little chilly you know and they just a little chilly you know and they just a little chilly you know and they said uh we're gonna bring you all said uh we're gonna bring you all said uh we're gonna bring you all together and you're gonna sit down you together and you're gonna sit down you together and you're gonna sit down you only get a t-shirt and shorts and that's only get a t-shirt and shorts and that's only get a t-shirt and shorts and that's all you're allowed to wear and you got all you're allowed to wear and you got all you're allowed to wear and you got to hang out in the apartment where we're

44:00to hang out in the apartment where we're to hang out in the apartment where we're going to keep it cold for you know a going to keep it cold for you know a going to keep it cold for you know a couple hours a day 10 days later they couple hours a day 10 days later they couple hours a day 10 days later they had experienced an improvement in their had experienced an improvement in their had experienced an improvement in their insulin sensitivity that was so dramatic insulin sensitivity that was so dramatic insulin sensitivity that was so dramatic many of them could no longer meet the many of them could no longer meet the many of them could no longer meet the criteria for as diagnosable with type 2 criteria for as diagnosable with type 2 criteria for as diagnosable with type 2 diabetes diabetes diabetes 10 days that's amazing right and they 10 days that's amazing right and they 10 days that's amazing right and they told these subjects you are not allowed told these subjects you are not allowed told these subjects you are not allowed to exercise because that would just mess to exercise because that would just mess to exercise because that would just mess up our study of the cold and by the way up our study of the cold and by the way up our study of the cold and by the way here's all the junk food you want to eat here's all the junk food you want to eat here's all the junk food you want to eat you know we hear so much about exercise you know we hear so much about exercise you know we hear so much about exercise and eat right and eat right and eat right and everybody says yeah I should really and everybody says yeah I should really and everybody says yeah I should really start doing that but cold makes up for a start doing that but cold makes up for a start doing that but cold makes up for a lot of other mistakes because when lot of other mistakes because when lot of other mistakes because when you're not getting enough of it and your you're not getting enough of it and your you're not getting enough of it and your body is craving it your body's like just body is craving it your body's like just body is craving it your body's like just give me a little just give me you know give me a little just give me you know give me a little just give me you know I'm going to fix a lot of things up in I'm going to fix a lot of things up in I'm going to fix a lot of things up in here 10 days reverse type 2 diabetes it here 10 days reverse type 2 diabetes it here 10 days reverse type 2 diabetes it takes about a week Laurel yeah that's takes about a week Laurel yeah that's takes about a week Laurel yeah that's amazing do you crave it now yeah amazing do you crave it now yeah amazing do you crave it now yeah um yeah gosh especially because it's um yeah gosh especially because it's um yeah gosh especially because it's like 115 degrees you know at the

45:00like 115 degrees you know at the like 115 degrees you know at the forecast high temperature in Phoenix so forecast high temperature in Phoenix so forecast high temperature in Phoenix so sometimes I will do three a day sometimes I will do three a day sometimes I will do three a day yeah there are a couple of times when I yeah there are a couple of times when I yeah there are a couple of times when I crave it crave it crave it um um something's going on wrong in my life I something's going on wrong in my life I something's going on wrong in my life I say wrong I mean there's some stressor say wrong I mean there's some stressor say wrong I mean there's some stressor there's some interpersonal conflict that there's some interpersonal conflict that there's some interpersonal conflict that I'm not happy about and um I'm gonna I'm not happy about and um I'm gonna I'm not happy about and um I'm gonna work that out in the cold and the other work that out in the cold and the other work that out in the cold and the other times are I maybe I'm just getting so times are I maybe I'm just getting so times are I maybe I'm just getting so much heat exposure from living in much heat exposure from living in much heat exposure from living in Phoenix Phoenix Phoenix um that um that um that I want to go in there and cool down some I want to go in there and cool down some I want to go in there and cool down some more more yeah yeah so yeah yeah so yeah yeah so people can't afford the Rose co-ice bath people can't afford the Rose co-ice bath people can't afford the Rose co-ice bath because it is the I would have said that because it is the I would have said that because it is the I would have said that the Cadillac or the Lamborghini but my the Cadillac or the Lamborghini but my the Cadillac or the Lamborghini but my 11 year old informs me that the Bugatti 11 year old informs me that the Bugatti 11 year old informs me that the Bugatti is the is the fastest best car this is is the is the fastest best car this is is the is the fastest best car this is like the Bugatti of the ice baths it is like the Bugatti of the ice baths it is like the Bugatti of the ice baths it is beautiful I have seen one in person a beautiful I have seen one in person a beautiful I have seen one in person a friend has one and I recently got a 20

46:00friend has one and I recently got a 20 friend has one and I recently got a 20 000 small business grant and I'm trying 000 small business grant and I'm trying 000 small business grant and I'm trying to decide to take my brain health to decide to take my brain health to decide to take my brain health practice from virtual to practice from virtual to practice from virtual to um in real life in a physical space um in real life in a physical space um in real life in a physical space and I'm trying to decide what I'm going and I'm trying to decide what I'm going and I'm trying to decide what I'm going to spend my money on yeah to spend my money on yeah to spend my money on yeah so so um what if someone can't afford your ice what if someone can't afford your ice bath what are some other options bath what are some other options bath what are some other options in um the winner in Northern climates in um the winner in Northern climates in um the winner in Northern climates uh draw a bath of cold tap water get in uh draw a bath of cold tap water get in uh draw a bath of cold tap water get in um people do cold showers because I um people do cold showers because I um people do cold showers because I guess they're accustomed to showering guess they're accustomed to showering guess they're accustomed to showering but partial and whole body cold water but partial and whole body cold water but partial and whole body cold water different things different things different things um in the shower you you can get your um in the shower you you can get your um in the shower you you can get your back but you can't get your front you back but you can't get your front you back but you can't get your front you can get your front but you can't get can get your front but you can't get can get your front but you can't get your back you can get your lower half your back you can get your lower half your back you can get your lower half but you can't you know it's always going but you can't you know it's always going but you can't you know it's always going to be partial and the way the to be partial and the way the to be partial and the way the circulatory system works the part that circulatory system works the part that circulatory system works the part that is cold is going to get shut down that is cold is going to get shut down that is cold is going to get shut down that is

47:00is is um um vasoconstriction will restrict flow to vasoconstriction will restrict flow to vasoconstriction will restrict flow to the parts of your body that are cold to the parts of your body that are cold to the parts of your body that are cold to help you maintain your body temperature help you maintain your body temperature help you maintain your body temperature so in the shower you're creating basal so in the shower you're creating basal so in the shower you're creating basal constriction in one place and moving the constriction in one place and moving the constriction in one place and moving the blood flow to other places of the body blood flow to other places of the body blood flow to other places of the body and this is partly why cold showers make and this is partly why cold showers make and this is partly why cold showers make me angry me angry me angry there's nothing that says you can't have there's nothing that says you can't have there's nothing that says you can't have a cold bath a cold bath a cold bath feel like feel like feel like okay guys don't do this you know guys okay guys don't do this you know guys okay guys don't do this you know guys don't like draw a bath and light some don't like draw a bath and light some don't like draw a bath and light some candles and stuff like that but women do candles and stuff like that but women do candles and stuff like that but women do this all the time I've heard about it this all the time I've heard about it this all the time I've heard about it you can draw the bathtub full of cold you can draw the bathtub full of cold you can draw the bathtub full of cold water pour some ice in there if you want water pour some ice in there if you want water pour some ice in there if you want the uh you know if you want to get that the uh you know if you want to get that the uh you know if you want to get that water temperature down a little further water temperature down a little further water temperature down a little further and you can do it that way it's very and you can do it that way it's very and you can do it that way it's very inexpensive now in Phoenix in Florida in inexpensive now in Phoenix in Florida in inexpensive now in Phoenix in Florida in Texas in Southern California and that Texas in Southern California and that Texas in Southern California and that doesn't really work doesn't really work doesn't really work um now you're in the yeah go to the um now you're in the yeah go to the um now you're in the yeah go to the Kwik-E-Mart and buy a hundred pounds of

48:00Kwik-E-Mart and buy a hundred pounds of Kwik-E-Mart and buy a hundred pounds of bags of ice which is very inconvenient bags of ice which is very inconvenient bags of ice which is very inconvenient so part of what we sell and I agree so part of what we sell and I agree so part of what we sell and I agree Morosco is not cheap Morosco is not cheap Morosco is not cheap but it's convenient if you had to go but it's convenient if you had to go but it's convenient if you had to go down to the gas station every time you down to the gas station every time you down to the gas station every time you were going to take an ice bath you just were going to take an ice bath you just were going to take an ice bath you just wouldn't practice wouldn't practice wouldn't practice I get in every morning I lift the lid I get in every morning I lift the lid I get in every morning I lift the lid and it's ready to go at my age the time and it's ready to go at my age the time and it's ready to go at my age the time that I have to invest is way more that I have to invest is way more that I have to invest is way more important than the dollars but you know important than the dollars but you know important than the dollars but you know you have kids I have kids that are not you have kids I have kids that are not you have kids I have kids that are not at that stage of their life so uh at that stage of their life so uh at that stage of their life so uh it makes sense for them to find other it makes sense for them to find other it makes sense for them to find other ways to work the cold in ways to work the cold in ways to work the cold in yeah after I started learning that cold yeah after I started learning that cold yeah after I started learning that cold was good for you my 11 year old would was good for you my 11 year old would was good for you my 11 year old would shared it with my family my 11 year old shared it with my family my 11 year old shared it with my family my 11 year old was like I'm not wearing a coat today was like I'm not wearing a coat today was like I'm not wearing a coat today Mom it's it's good for me I'm building Mom it's it's good for me I'm building Mom it's it's good for me I'm building Brown fat so you know if we live in Brown fat so you know if we live in Brown fat so you know if we live in Maryland it gets cold in the winter you Maryland it gets cold in the winter you Maryland it gets cold in the winter you know you don't have to freak out if your

49:00know you don't have to freak out if your know you don't have to freak out if your kid goes out without a coat and a half kid goes out without a coat and a half kid goes out without a coat and a half no your kids no your kids no your kids they know when to come in like what did they know when to come in like what did they know when to come in like what did you think was going to happen you were you think was going to happen you were you think was going to happen you were gonna like go out in the backyard and gonna like go out in the backyard and gonna like go out in the backyard and they were just going to be frozen solid they were just going to be frozen solid they were just going to be frozen solid and and they have come they have more common they have come they have more common they have come they have more common sense than we do in a lot of ways but sense than we do in a lot of ways but sense than we do in a lot of ways but I've also noticed that the kids of I've also noticed that the kids of I've also noticed that the kids of course they want to do what the course they want to do what the course they want to do what the grown-ups are doing so if you're getting grown-ups are doing so if you're getting grown-ups are doing so if you're getting into the ice bath they're gonna get into the ice bath they're gonna get into the ice bath they're gonna get curious and they're gonna say mom I want curious and they're gonna say mom I want curious and they're gonna say mom I want to try and this creates a lot of anxiety to try and this creates a lot of anxiety to try and this creates a lot of anxiety for a parent the number one Contra for a parent the number one Contra for a parent the number one Contra indication to ice baths is not wanting indication to ice baths is not wanting indication to ice baths is not wanting to do an ice bath like I don't know how to do an ice bath like I don't know how to do an ice bath like I don't know how your instructor was doing it but the way your instructor was doing it but the way your instructor was doing it but the way I do it is no coercion no bullying no I do it is no coercion no bullying no I do it is no coercion no bullying no pressure and I know Jocko willnick and pressure and I know Jocko willnick and pressure and I know Jocko willnick and Joe Rogan uh don't really operate that Joe Rogan uh don't really operate that Joe Rogan uh don't really operate that way but you are never gonna hear me you way but you are never gonna hear me you way but you are never gonna hear me you know with a bull horn saying breathe or know with a bull horn saying breathe or

50:00know with a bull horn saying breathe or something like that you've got to get in something like that you've got to get in something like that you've got to get in and out of your own volition and that's and out of your own volition and that's and out of your own volition and that's how you really build that sense of how you really build that sense of how you really build that sense of accomplishment you made that choice you accomplishment you made that choice you accomplishment you made that choice you overcame you know whatever your overcame you know whatever your overcame you know whatever your anxieties were I don't want to push anxieties were I don't want to push anxieties were I don't want to push anybody in anybody in anybody in yeah yeah yeah I think that that ties in so much yeah I think that that ties in so much yeah I think that that ties in so much with the the psychological benefit with the the psychological benefit with the the psychological benefit um um and the the Retreats that I run are our and the the Retreats that I run are our and the the Retreats that I run are our yoga retreats and we're always talking yoga retreats and we're always talking yoga retreats and we're always talking about listening to your body and about listening to your body and about listening to your body and following your your intuition and if following your your intuition and if following your your intuition and if somebody else is yelling at you to do it somebody else is yelling at you to do it somebody else is yelling at you to do it that to me is a little bit of red flag that to me is a little bit of red flag that to me is a little bit of red flag you want to you want to you want to um go in with your um go in with your um go in with your um of your own free will and um of your own free will and um of your own free will and um kind of coming out the other end um kind of coming out the other end um kind of coming out the other end is is like I I did that yep is is like I I did that yep is is like I I did that yep I can do hard things you know I can do hard things you know I can do hard things you know um um any time you choose yeah and any time you choose yeah and any time you choose yeah and can you go over a little bit more you

51:00can you go over a little bit more you can you go over a little bit more you you've highlighted lots of the the you've highlighted lots of the the you've highlighted lots of the the physical benefits I was going to ask you physical benefits I was going to ask you physical benefits I was going to ask you you know what are the specific health you know what are the specific health you know what are the specific health benefits and what are the the brain benefits and what are the the brain benefits and what are the the brain health benefits but that you don't health benefits but that you don't health benefits but that you don't really need to separate them because all really need to separate them because all really need to separate them because all of the things that are good for your of the things that are good for your of the things that are good for your whole body are also good for your brain whole body are also good for your brain whole body are also good for your brain you got it um you talked about building you got it um you talked about building you got it um you talked about building up brown fat can you talk about why up brown fat can you talk about why up brown fat can you talk about why Brown fat is better than the white fat Brown fat is better than the white fat Brown fat is better than the white fat they have two different purposes in the they have two different purposes in the they have two different purposes in the body white fat is to store energy body white fat is to store energy body white fat is to store energy for so that you can continue during for so that you can continue during for so that you can continue during those times when you're in caloric those times when you're in caloric those times when you're in caloric deficit deficit deficit um because food is scarce that's great um because food is scarce that's great um because food is scarce that's great Brown fat is to burn energy Brown fat Brown fat is to burn energy Brown fat Brown fat is to burn energy Brown fat has nothing to do with what we really has nothing to do with what we really has nothing to do with what we really think of as fat like think of as fat like think of as fat like um storing an energy Surplus Brown fats um storing an energy Surplus Brown fats um storing an energy Surplus Brown fats principal role is cold thermogenesis so principal role is cold thermogenesis so principal role is cold thermogenesis so keep you warm during the cold but it keep you warm during the cold but it keep you warm during the cold but it also has what's called a secretory role also has what's called a secretory role also has what's called a secretory role it creates other chemicals hormones that

52:00it creates other chemicals hormones that it creates other chemicals hormones that circulate through your body there are circulate through your body there are circulate through your body there are two a particular note Brown fat creates two a particular note Brown fat creates two a particular note Brown fat creates thyroid stimulating hormone more thyroid thyroid stimulating hormone more thyroid thyroid stimulating hormone more thyroid stimulating hormone is coming out of stimulating hormone is coming out of stimulating hormone is coming out of brown fat once you've got it and you brown fat once you've got it and you brown fat once you've got it and you activate it then any other tissue within activate it then any other tissue within activate it then any other tissue within your body the thyroid and the brown fat your body the thyroid and the brown fat your body the thyroid and the brown fat they work together and you probably know they work together and you probably know they work together and you probably know that the thyroid has a lot to do with that the thyroid has a lot to do with that the thyroid has a lot to do with regulating your metabolism but if it regulating your metabolism but if it regulating your metabolism but if it doesn't have the Brown fat to doesn't have the Brown fat to doesn't have the Brown fat to communicate with it to secrete that communicate with it to secrete that communicate with it to secrete that thyroid stimulating hormone it's no thyroid stimulating hormone it's no thyroid stimulating hormone it's no wonder the thyroid gets dysregulated so wonder the thyroid gets dysregulated so wonder the thyroid gets dysregulated so Adrian grew up in Florida then she moves Adrian grew up in Florida then she moves Adrian grew up in Florida then she moves to Phoenix she was one of these people to Phoenix she was one of these people to Phoenix she was one of these people that hated the cold she winds up with that hated the cold she winds up with that hated the cold she winds up with Hashimoto's thyroiditis because there is Hashimoto's thyroiditis because there is Hashimoto's thyroiditis because there is no Brown fat to modulate her thyroid no Brown fat to modulate her thyroid no Brown fat to modulate her thyroid function restoring cold to her practice function restoring cold to her practice function restoring cold to her practice brings her thyroid back into where it brings her thyroid back into where it brings her thyroid back into where it belongs not too much not too little not belongs not too much not too little not belongs not too much not too little not hyper not hypo

53:00hyper not hypo hyper not hypo because now it's in constant because now it's in constant because now it's in constant communication with the brown fat so one communication with the brown fat so one communication with the brown fat so one thing that it does is secrete thyroid thing that it does is secrete thyroid thing that it does is secrete thyroid stimulating hormone and here's the other stimulating hormone and here's the other stimulating hormone and here's the other one one one it's called it's called it's called fgf21 Uh fgf21 Uh fgf21 Uh fibroblast growth factor 21 and what the fibroblast growth factor 21 and what the fibroblast growth factor 21 and what the heck is that it is a neuroprotective heck is that it is a neuroprotective heck is that it is a neuroprotective hormone the brown fat when it's hormone the brown fat when it's hormone the brown fat when it's activated secretes fgf21 which protects activated secretes fgf21 which protects activated secretes fgf21 which protects the brain from damage now why would that the brain from damage now why would that the brain from damage now why would that be important well your brown fat only be important well your brown fat only be important well your brown fat only gets activated in the cold and when the gets activated in the cold and when the gets activated in the cold and when the thermoreceptors on your skin sense that thermoreceptors on your skin sense that thermoreceptors on your skin sense that it's cold they send a signal through it's cold they send a signal through it's cold they send a signal through your autonomic nervous system Brown fat your autonomic nervous system Brown fat your autonomic nervous system Brown fat has a lot of nerves in it the nervous has a lot of nerves in it the nervous has a lot of nerves in it the nervous system says get going brown fat Brown system says get going brown fat Brown system says get going brown fat Brown fat starts doing its thing one of the fat starts doing its thing one of the fat starts doing its thing one of the things that it does is protect the brain things that it does is protect the brain things that it does is protect the brain this is a stressful situation uh you this is a stressful situation uh you this is a stressful situation uh you know this could go a lot of different know this could go a lot of different know this could go a lot of different directions here let's get that fgf 21 up directions here let's get that fgf 21 up directions here let's get that fgf 21 up there and protect the brain from damage

54:00there and protect the brain from damage there and protect the brain from damage now I don't know for a fact if that is now I don't know for a fact if that is now I don't know for a fact if that is the mechanism by which we're talking the mechanism by which we're talking the mechanism by which we're talking about cold water drownings and about cold water drownings and about cold water drownings and resuscitation and protecting the brain resuscitation and protecting the brain resuscitation and protecting the brain from the um damage of hypoxia it could from the um damage of hypoxia it could from the um damage of hypoxia it could be that the brown fat plays a critical be that the brown fat plays a critical be that the brown fat plays a critical role in that mechanism I'm not sure but role in that mechanism I'm not sure but role in that mechanism I'm not sure but there are studies both in animals and in there are studies both in animals and in there are studies both in animals and in humans that knock out sorry in the humans that knock out sorry in the humans that knock out sorry in the animals knock out the fgf21 see what's animals knock out the fgf21 see what's animals knock out the fgf21 see what's happening with the brat with the brain happening with the brat with the brain happening with the brat with the brain in the cold and it's much more damaging in the cold and it's much more damaging in the cold and it's much more damaging when they allow the fgf-21 the brain is when they allow the fgf-21 the brain is when they allow the fgf-21 the brain is protected from other toxins and the ill protected from other toxins and the ill protected from other toxins and the ill effects of the cold in humans it's effects of the cold in humans it's effects of the cold in humans it's mostly about Alzheimer's and Dementia mostly about Alzheimer's and Dementia mostly about Alzheimer's and Dementia Alzheimer's is a metabolic disease and Alzheimer's is a metabolic disease and Alzheimer's is a metabolic disease and people people they fail to realize this partly because they fail to realize this partly because they fail to realize this partly because we are so caught up we are so caught up we are so caught up in this drug Paradigm the the in this drug Paradigm the the in this drug Paradigm the the pharmaceutical companies seem to have us pharmaceutical companies seem to have us pharmaceutical companies seem to have us convinced that there should be one drug

55:00convinced that there should be one drug convinced that there should be one drug to treat one condition to treat one condition to treat one condition and if you have seven different and if you have seven different and if you have seven different conditions then of course you need seven conditions then of course you need seven conditions then of course you need seven drugs except for all the side effects drugs except for all the side effects drugs except for all the side effects that those drugs create and so you need that those drugs create and so you need that those drugs create and so you need seven more drugs to treat the side seven more drugs to treat the side seven more drugs to treat the side effects of the drugs that you were effects of the drugs that you were effects of the drugs that you were already taking for the seven conditions already taking for the seven conditions already taking for the seven conditions that you have it's all ridiculous that you have it's all ridiculous that you have it's all ridiculous if you're doing something that isn't if you're doing something that isn't if you're doing something that isn't good for your whole body it's because good for your whole body it's because good for your whole body it's because it's not good exercise makes you smarter it's not good exercise makes you smarter it's not good exercise makes you smarter well how does that work you know your well how does that work you know your well how does that work you know your brain isn't doing the push-ups but brain isn't doing the push-ups but brain isn't doing the push-ups but exercise is good for your body it exercise is good for your body it exercise is good for your body it improves your metabolism increases improves your metabolism increases improves your metabolism increases insulin sensitivity in the brain and now insulin sensitivity in the brain and now insulin sensitivity in the brain and now your brain works better sunshine helps your brain works better sunshine helps your brain works better sunshine helps everything in the body and cold exposure everything in the body and cold exposure everything in the body and cold exposure is like that so it is good for your is like that so it is good for your is like that so it is good for your brain in the sense it is a has these brain in the sense it is a has these brain in the sense it is a has these systemic therapeutic effects but there systemic therapeutic effects but there systemic therapeutic effects but there are specifically aspects of brown fat are specifically aspects of brown fat are specifically aspects of brown fat that are there to protect your brain that are there to protect your brain that are there to protect your brain during times of stress during times of stress during times of stress yeah yeah yeah I'm learning so much from you this

56:00yeah I'm learning so much from you this yeah I'm learning so much from you this is awesome all right that we're going to is awesome all right that we're going to is awesome all right that we're going to be able to have the transcripts of this be able to have the transcripts of this be able to have the transcripts of this yeah all right I can reference it later yeah all right I can reference it later yeah all right I can reference it later it's it's fabulous so I I had a cursory it's it's fabulous so I I had a cursory it's it's fabulous so I I had a cursory understanding of brown fat before and understanding of brown fat before and understanding of brown fat before and now I'm I'm learning more it's awesome now I'm I'm learning more it's awesome now I'm I'm learning more it's awesome so you've talked about insulin so you've talked about insulin so you've talked about insulin sensitivity multiple times and talked sensitivity multiple times and talked sensitivity multiple times and talked about how cold exposure can help about how cold exposure can help about how cold exposure can help someone with type 2 diabetes and do you someone with type 2 diabetes and do you someone with type 2 diabetes and do you know the mechanism about how that works know the mechanism about how that works know the mechanism about how that works yeah yeah um Brown fat is great for insulin um Brown fat is great for insulin um Brown fat is great for insulin sensitivity uh when you we got some sensitivity uh when you we got some sensitivity uh when you we got some really good data on this when you get really good data on this when you get really good data on this when you get into the cold you activate the brown fat into the cold you activate the brown fat into the cold you activate the brown fat it begins clearing glucose on the it begins clearing glucose on the it begins clearing glucose on the bloodstream right away so a type 2 bloodstream right away so a type 2 bloodstream right away so a type 2 diabetic who's running High diabetic who's running High diabetic who's running High um we had one guy who's about 240 when um we had one guy who's about 240 when um we had one guy who's about 240 when he started his ice bath bottom right he started his ice bath bottom right he started his ice bath bottom right down to 125. now some people would say down to 125. now some people would say down to 125. now some people would say 125 is a little high but he was thrilled 125 is a little high but he was thrilled 125 is a little high but he was thrilled because he's type 2 diabetic he's not because he's type 2 diabetic he's not because he's type 2 diabetic he's not used to seeing that healthy number how

57:00used to seeing that healthy number how used to seeing that healthy number how did that happen activate the brown fat did that happen activate the brown fat did that happen activate the brown fat clearing glucose from the bloodstream to clearing glucose from the bloodstream to clearing glucose from the bloodstream to fuel cold thermogenesis fuel cold thermogenesis fuel cold thermogenesis but it also stimulates what's called but it also stimulates what's called but it also stimulates what's called mitobiogenesis Brown fat is packed with mitobiogenesis Brown fat is packed with mitobiogenesis Brown fat is packed with mitochondria thousands of mitochondria mitochondria thousands of mitochondria mitochondria thousands of mitochondria per Brown fat cell and it makes sense per Brown fat cell and it makes sense per Brown fat cell and it makes sense because it's the micro mitochondria because it's the micro mitochondria because it's the micro mitochondria these little organelles inside each cell these little organelles inside each cell these little organelles inside each cell they're responsible for energy they're responsible for energy they're responsible for energy conversion so let's say you eat too many conversion so let's say you eat too many conversion so let's say you eat too many carbs and you've spiked your blood sugar carbs and you've spiked your blood sugar carbs and you've spiked your blood sugar the insulin now helps transport the the insulin now helps transport the the insulin now helps transport the glucose from the bloodstream into the glucose from the bloodstream into the glucose from the bloodstream into the body cells if you need that energy for body cells if you need that energy for body cells if you need that energy for wound repair great if you need it for wound repair great if you need it for wound repair great if you need it for growth like in puberty that's great if growth like in puberty that's great if growth like in puberty that's great if you needed to move that's great it can you needed to move that's great it can you needed to move that's great it can fuel exercise in the absence of growth fuel exercise in the absence of growth fuel exercise in the absence of growth exercise repair your body's or exercise repair your body's or exercise repair your body's or thermogenesis your body's like well I thermogenesis your body's like well I thermogenesis your body's like well I guess we're going to store it for later guess we're going to store it for later guess we're going to store it for later it is your mitochondria that are

58:00it is your mitochondria that are it is your mitochondria that are responsible for converting the glucose responsible for converting the glucose responsible for converting the glucose energy into ATP that fuels everything energy into ATP that fuels everything energy into ATP that fuels everything else in your body including the else in your body including the else in your body including the production of lipids that will then go production of lipids that will then go production of lipids that will then go into your white uh fat cells and be into your white uh fat cells and be into your white uh fat cells and be stored for later stored for later stored for later problem is when you eat too many carbs problem is when you eat too many carbs problem is when you eat too many carbs so carbs that aren't going to get used so carbs that aren't going to get used so carbs that aren't going to get used right away right away right away you can flood the mitochondria with you can flood the mitochondria with you can flood the mitochondria with glucose and the mitochondria are going glucose and the mitochondria are going glucose and the mitochondria are going to work as hard as they can they produce to work as hard as they can they produce to work as hard as they can they produce what are called reactive oxygen species what are called reactive oxygen species what are called reactive oxygen species just as the like part of their ordinary just as the like part of their ordinary just as the like part of their ordinary job of redox reaction modulation it job of redox reaction modulation it job of redox reaction modulation it produces some of these free radicals and produces some of these free radicals and produces some of these free radicals and ordinarily those free radicals get ordinarily those free radicals get ordinarily those free radicals get absorbed by compounds like melatonin absorbed by compounds like melatonin absorbed by compounds like melatonin mitochondria make their own melatonin mitochondria make their own melatonin mitochondria make their own melatonin and they scavenge that up and it's no and they scavenge that up and it's no and they scavenge that up and it's no big deal but when they're overwhelmed big deal but when they're overwhelmed big deal but when they're overwhelmed with carbohydrates the reactive oxygen with carbohydrates the reactive oxygen with carbohydrates the reactive oxygen species are produced in excess

59:00species are produced in excess species are produced in excess they can damage the DNA in the they can damage the DNA in the they can damage the DNA in the mitochondria and this is something that mitochondria and this is something that mitochondria and this is something that a lot of people don't understand there's a lot of people don't understand there's a lot of people don't understand there's DNA in your nucleus you get half your DNA in your nucleus you get half your DNA in your nucleus you get half your chromosomes from your dad and half your chromosomes from your dad and half your chromosomes from your dad and half your chromosomes from your mom and we all chromosomes from your mom and we all chromosomes from your mom and we all learned about this in Middle School learned about this in Middle School learned about this in Middle School mitochondria have their own DNA they are mitochondria have their own DNA they are mitochondria have their own DNA they are inherited only from your mother and they inherited only from your mother and they inherited only from your mother and they are outside of mutations and other are outside of mutations and other are outside of mutations and other aberrations identical to your mother the aberrations identical to your mother the aberrations identical to your mother the DNA in your mitochondria are Immortal in DNA in your mitochondria are Immortal in DNA in your mitochondria are Immortal in the sense they they get passed down from the sense they they get passed down from the sense they they get passed down from mother to child needed and so on mother to child needed and so on mother to child needed and so on in a way the mitochondria don't care in a way the mitochondria don't care in a way the mitochondria don't care whether you live or die because your whether you live or die because your whether you live or die because your mitochondrial DNA are already in your mitochondrial DNA are already in your mitochondrial DNA are already in your children children children they're like we're doing great we don't they're like we're doing great we don't they're like we're doing great we don't need this specific organism when they need this specific organism when they need this specific organism when they get overwhelmed with glucose and they get overwhelmed with glucose and they get overwhelmed with glucose and they produce too many reactive oxygen species produce too many reactive oxygen species produce too many reactive oxygen species it damages the mitochondrial DNA so what

1:00it damages the mitochondrial DNA so what it damages the mitochondrial DNA so what happens mitochondrial function declines happens mitochondrial function declines happens mitochondrial function declines your body forms resistance to the action your body forms resistance to the action your body forms resistance to the action of insulin so it's called insulin of insulin so it's called insulin of insulin so it's called insulin resistance and to date nobody has really resistance and to date nobody has really resistance and to date nobody has really hypothesized The evolutionary biological hypothesized The evolutionary biological hypothesized The evolutionary biological purpose of insulin resistance except me purpose of insulin resistance except me purpose of insulin resistance except me and I'm not saying I'm even qualified to and I'm not saying I'm even qualified to and I'm not saying I'm even qualified to make this hypothesis like Ben bickman make this hypothesis like Ben bickman make this hypothesis like Ben bickman wrote a great book called why we get wrote a great book called why we get wrote a great book called why we get sick and it's all about insulin sick and it's all about insulin sick and it's all about insulin resistance and its association with resistance and its association with resistance and its association with chronic illness and Ben doesn't say but chronic illness and Ben doesn't say but chronic illness and Ben doesn't say but why should we be insulin resistant so why should we be insulin resistant so why should we be insulin resistant so here's my engineering hypothesis insulin here's my engineering hypothesis insulin here's my engineering hypothesis insulin resistance is not the problem it is your resistance is not the problem it is your resistance is not the problem it is your body's attempt to find a solution to all body's attempt to find a solution to all body's attempt to find a solution to all those carbs that you're eating if you those carbs that you're eating if you those carbs that you're eating if you eat carbs it destroys your mitochondria eat carbs it destroys your mitochondria eat carbs it destroys your mitochondria mitochondria are the key to living a mitochondria are the key to living a mitochondria are the key to living a long healthy life and your body is like long healthy life and your body is like long healthy life and your body is like wait a second if we take out the wait a second if we take out the wait a second if we take out the mitochondria we're all gonna die with mitochondria we're all gonna die with mitochondria we're all gonna die with and it's not the mitochondria it is the

1:01and it's not the mitochondria it is the and it's not the mitochondria it is the cell wall that becomes insulin resistant cell wall that becomes insulin resistant cell wall that becomes insulin resistant they say we're going to keep that blood they say we're going to keep that blood they say we're going to keep that blood glucose in the bloodstream so we're just glucose in the bloodstream so we're just glucose in the bloodstream so we're just going to drip feed it to the going to drip feed it to the going to drip feed it to the mitochondria we're going to give them a mitochondria we're going to give them a mitochondria we're going to give them a break so that they don't wind up damaged break so that they don't wind up damaged break so that they don't wind up damaged so what happens when you get in the cold so what happens when you get in the cold so what happens when you get in the cold you activate the brown fat you're you activate the brown fat you're you activate the brown fat you're recruiting new Brown fat cells Brown fat recruiting new Brown fat cells Brown fat recruiting new Brown fat cells Brown fat needs lots and lots of mitochondria so needs lots and lots of mitochondria so needs lots and lots of mitochondria so your body's like hey we better make more your body's like hey we better make more your body's like hey we better make more how do they make more the first thing how do they make more the first thing how do they make more the first thing that your body knows how to do is that your body knows how to do is that your body knows how to do is identify the damaged mitochondria and identify the damaged mitochondria and identify the damaged mitochondria and say can this be fixed and if it can't say can this be fixed and if it can't say can this be fixed and if it can't kill it kill it kill it identify the good mitochondria and say identify the good mitochondria and say identify the good mitochondria and say can this be replicated and if it can can this be replicated and if it can can this be replicated and if it can make more from the good ones you can make more from the good ones you can make more from the good ones you can upgrade both the quantity and the upgrade both the quantity and the upgrade both the quantity and the quality of your mitochondria because quality of your mitochondria because quality of your mitochondria because your body has these microscopic your body has these microscopic your body has these microscopic selection mechanisms for picking which selection mechanisms for picking which selection mechanisms for picking which mitochondria to reproduce mitochondria to reproduce mitochondria to reproduce if you have if you're in bad shape if you have if you're in bad shape if you have if you're in bad shape insulin resistant type 2 diabetes

1:02insulin resistant type 2 diabetes insulin resistant type 2 diabetes mortality goes way up mortality goes way up mortality goes way up using cold exposure and by the way using cold exposure and by the way using cold exposure and by the way intermittent fasting ketogenic diet low intermittent fasting ketogenic diet low intermittent fasting ketogenic diet low carb diet and exercise all have similar carb diet and exercise all have similar carb diet and exercise all have similar effects but none of them will stimulate effects but none of them will stimulate effects but none of them will stimulate Brown fat like cold exposure will so Brown fat like cold exposure will so Brown fat like cold exposure will so cold exposure comes along and it says cold exposure comes along and it says cold exposure comes along and it says we're gonna we're gonna we're gonna um activate this process called um activate this process called um activate this process called mitobiogenesis and that is the creation mitobiogenesis and that is the creation mitobiogenesis and that is the creation of new high quality mitochondria that of new high quality mitochondria that of new high quality mitochondria that will restore you to a more youthful will restore you to a more youthful will restore you to a more youthful State reduce your expected mortality State reduce your expected mortality State reduce your expected mortality lengthen your life and improve your lengthen your life and improve your lengthen your life and improve your capacity to convert glucose to convert capacity to convert glucose to convert capacity to convert glucose to convert energy energy energy when you get in the cold insulin when you get in the cold insulin when you get in the cold insulin sensitivity goes way up which is another sensitivity goes way up which is another sensitivity goes way up which is another way of saying insulin resistance goes way of saying insulin resistance goes way of saying insulin resistance goes way down which is how those German men way down which is how those German men way down which is how those German men in those middle-aged you know soccer in those middle-aged you know soccer in those middle-aged you know soccer fans that are sitting around in their fans that are sitting around in their fans that are sitting around in their t-shirts how they resolve their type 2 t-shirts how they resolve their type 2

1:03t-shirts how they resolve their type 2 diabetes using the cold diabetes using the cold diabetes using the cold so where are uh we going with this so where are uh we going with this so where are uh we going with this mitochondria are the key to age so the mitochondria are the key to age so the mitochondria are the key to age so the key to brain function they're the key to key to brain function they're the key to key to brain function they're the key to growth growth growth and and you can prevent what people call the you can prevent what people call the you can prevent what people call the diseases of Aging you can postpone those diseases of Aging you can postpone those diseases of Aging you can postpone those diseases you can manage the risk of them diseases you can manage the risk of them diseases you can manage the risk of them by keeping your mitochondria in good by keeping your mitochondria in good by keeping your mitochondria in good shape because all of those chronic shape because all of those chronic shape because all of those chronic diseases associated with aging are diseases associated with aging are diseases associated with aging are really they're not because you're really they're not because you're really they're not because you're getting older they're because your getting older they're because your getting older they're because your mitochondria are accumulating a series mitochondria are accumulating a series mitochondria are accumulating a series of defects without restoring themselves of defects without restoring themselves of defects without restoring themselves it's because your metabolism is on the it's because your metabolism is on the it's because your metabolism is on the decline decline decline right so the main benefit of cold right so the main benefit of cold right so the main benefit of cold exposure is increasing the amount of exposure is increasing the amount of exposure is increasing the amount of brown fat and that can happen in as brown fat and that can happen in as brown fat and that can happen in as short as 10 days and then the multiple short as 10 days and then the multiple short as 10 days and then the multiple benefits of brown fat are what you just benefits of brown fat are what you just benefits of brown fat are what you just described but creating the brown fat is described but creating the brown fat is described but creating the brown fat is really cold exposure is the only way to

1:04really cold exposure is the only way to really cold exposure is the only way to do that right it is the best way to do do that right it is the best way to do do that right it is the best way to do that there are some foods that will that there are some foods that will that there are some foods that will activate Brown fat there are activate Brown fat there are activate Brown fat there are um some drugs that will overcome insulin um some drugs that will overcome insulin um some drugs that will overcome insulin resistance Viagra is a great one uh you resistance Viagra is a great one uh you resistance Viagra is a great one uh you know the the magic Little Pill know the the magic Little Pill know the the magic Little Pill um we know what it does but few people um we know what it does but few people um we know what it does but few people understand how it works Viagra was understand how it works Viagra was understand how it works Viagra was originally formulated to treat originally formulated to treat originally formulated to treat hypertension well what would make people hypertension well what would make people hypertension well what would make people think you know Viagra think you know Viagra think you know Viagra overcomes insulin resistance so that the overcomes insulin resistance so that the overcomes insulin resistance so that the endothelial cells inside your blood endothelial cells inside your blood endothelial cells inside your blood vessel can produce nitric oxide the vessel can produce nitric oxide the vessel can produce nitric oxide the nitric oxide causes the smooth muscle nitric oxide causes the smooth muscle nitric oxide causes the smooth muscle tissue around the blood vessels to relax tissue around the blood vessels to relax tissue around the blood vessels to relax dilates the blood vessels improves blood dilates the blood vessels improves blood dilates the blood vessels improves blood flow so now you can see why Pfizer was flow so now you can see why Pfizer was flow so now you can see why Pfizer was like oh we should test this for like oh we should test this for like oh we should test this for hypertension if we expand the blood hypertension if we expand the blood hypertension if we expand the blood vessels we will reduce blood pressure we vessels we will reduce blood pressure we vessels we will reduce blood pressure we should test this for Angina which is a

1:05should test this for Angina which is a should test this for Angina which is a chest pain you get when your heart isn't chest pain you get when your heart isn't chest pain you get when your heart isn't getting enough blood so they're like getting enough blood so they're like getting enough blood so they're like yeah you know we're going to fix this yeah you know we're going to fix this yeah you know we're going to fix this metabolic disorder and we're going to metabolic disorder and we're going to metabolic disorder and we're going to see if we can improve circulation see if we can improve circulation see if we can improve circulation the men in the original Viagra trial the men in the original Viagra trial the men in the original Viagra trial they were there for blood pressure and they were there for blood pressure and they were there for blood pressure and when they you know went to their checkup when they you know went to their checkup when they you know went to their checkup appointments they're like um doc appointments they're like um doc appointments they're like um doc can I tell you something you know and can I tell you something you know and can I tell you something you know and it's meant to talk about sexual function it's meant to talk about sexual function it's meant to talk about sexual function right but this happened enough times right but this happened enough times right but this happened enough times where Pfizer's like wait a second what's where Pfizer's like wait a second what's where Pfizer's like wait a second what's going on and then somebody said whoa you going on and then somebody said whoa you going on and then somebody said whoa you know how does the penis work well you know how does the penis work well you know how does the penis work well you have to fill it up with blood uh and have to fill it up with blood uh and have to fill it up with blood uh and we're like oh yeah Viagra overcomes the we're like oh yeah Viagra overcomes the we're like oh yeah Viagra overcomes the metabolic obstacle to production of metabolic obstacle to production of metabolic obstacle to production of nitric oxide so that we improve blood nitric oxide so that we improve blood nitric oxide so that we improve blood flow and they switch they're like we're flow and they switch they're like we're flow and they switch they're like we're going to get this approved for impotence going to get this approved for impotence going to get this approved for impotence which is now called erectile dysfunction which is now called erectile dysfunction which is now called erectile dysfunction it's one of the best biggest sellers it's one of the best biggest sellers it's one of the best biggest sellers ever well you know what else they use ever well you know what else they use ever well you know what else they use Viagra for Viagra for Viagra for treating hypoxic brain injury in infants

1:06treating hypoxic brain injury in infants treating hypoxic brain injury in infants and it's the most you're like that makes and it's the most you're like that makes and it's the most you're like that makes no sense you're like how could like the no sense you're like how could like the no sense you're like how could like the male penis drug you know all because of male penis drug you know all because of male penis drug you know all because of the mode of action up to 60 of the the mode of action up to 60 of the the mode of action up to 60 of the energy that an infant uses is in using energy that an infant uses is in using energy that an infant uses is in using and growing the brain when the infant is and growing the brain when the infant is and growing the brain when the infant is a baby's first born and its brain you a baby's first born and its brain you a baby's first born and its brain you know as big as it feels when you know know as big as it feels when you know know as big as it feels when you know it's proceeding down the birth canal its it's proceeding down the birth canal its it's proceeding down the birth canal its brain is nowhere near as large as it brain is nowhere near as large as it brain is nowhere near as large as it needs to be so all of this energy is needs to be so all of this energy is needs to be so all of this energy is going into growth and into brain going into growth and into brain going into growth and into brain development in particular when an infant development in particular when an infant development in particular when an infant maybe it was an umbilical cord issue or maybe it was an umbilical cord issue or maybe it was an umbilical cord issue or maybe it was some other issue maybe it was some other issue maybe it was some other issue experiences hypoxic brain injury like experiences hypoxic brain injury like experiences hypoxic brain injury like their brain didn't get enough oxygen their brain didn't get enough oxygen their brain didn't get enough oxygen Viagra improves the blood flow Viagra Viagra improves the blood flow Viagra Viagra improves the blood flow Viagra improves the mitochondrial function in improves the mitochondrial function in improves the mitochondrial function in the endothelial cells Viagra creates the endothelial cells Viagra creates the endothelial cells Viagra creates this systemic benef fit that helps the

1:07this systemic benef fit that helps the this systemic benef fit that helps the baby get the energy they need to fuel baby get the energy they need to fuel baby get the energy they need to fuel brain growth and recover from hypoxic brain growth and recover from hypoxic brain growth and recover from hypoxic brain injury now that is an amazing brain injury now that is an amazing brain injury now that is an amazing little detail so what am I saying there little detail so what am I saying there little detail so what am I saying there are other things that will um berberine are other things that will um berberine are other things that will um berberine is one metformin is one that will is one metformin is one that will is one metformin is one that will overcome the action of insulin overcome the action of insulin overcome the action of insulin resistance rapamycin is another one resistance rapamycin is another one resistance rapamycin is another one and all of them are drugs you're taking and all of them are drugs you're taking and all of them are drugs you're taking to do what natural cold exposure could to do what natural cold exposure could to do what natural cold exposure could stimulate your body to do by itself stimulate your body to do by itself stimulate your body to do by itself so I mean I know this guy's my age I'm so I mean I know this guy's my age I'm so I mean I know this guy's my age I'm 57 now and they take their prescription 57 now and they take their prescription 57 now and they take their prescription meds I'm not taking any prescription meds I'm not taking any prescription meds I'm not taking any prescription meds and I don't know if I'm ever gonna meds and I don't know if I'm ever gonna meds and I don't know if I'm ever gonna need them I hope they're there when I do need them I hope they're there when I do need them I hope they're there when I do but that is the abnormal condition or but that is the abnormal condition or but that is the abnormal condition or maybe I should restate that I'm no maybe I should restate that I'm no maybe I should restate that I'm no longer interested in being normal like longer interested in being normal like longer interested in being normal like whatever the doctor says is normal for a whatever the doctor says is normal for a whatever the doctor says is normal for a 57 year old man like me I don't want 57 year old man like me I don't want 57 year old man like me I don't want that I want much better than normal they

1:08that I want much better than normal they that I want much better than normal they tell me my testosterone is supposed to tell me my testosterone is supposed to tell me my testosterone is supposed to decline as I get older but every time I decline as I get older but every time I decline as I get older but every time I get tested I'm about like a thousand get tested I'm about like a thousand get tested I'm about like a thousand nanograms per deciliter which is typical nanograms per deciliter which is typical nanograms per deciliter which is typical of a 19 year old instead of a 57 because of a 19 year old instead of a 57 because of a 19 year old instead of a 57 because I don't want normal I want healthy and I don't want normal I want healthy and I don't want normal I want healthy and normal in the United States these days normal in the United States these days normal in the United States these days it's sure not looking healthy no no it's sure not looking healthy no no it's sure not looking healthy no no so let me just get some clarity so let me just get some clarity so let me just get some clarity um on on the brown fat question so um on on the brown fat question so um on on the brown fat question so the cold exposure is the only thing or the cold exposure is the only thing or the cold exposure is the only thing or it's not the only thing right it's the it's not the only thing right it's the it's not the only thing right it's the best thing there are other things uh best thing there are other things uh best thing there are other things uh foods and drugs that will activate Brown foods and drugs that will activate Brown foods and drugs that will activate Brown fat and fat and fat and um some of them will to some extent um some of them will to some extent um some of them will to some extent recruit recruit recruit mitochondria into white fat cells is mitochondria into white fat cells is mitochondria into white fat cells is called Beijing so you can turn a white called Beijing so you can turn a white called Beijing so you can turn a white fat cell into a brown fat cell by fat cell into a brown fat cell by fat cell into a brown fat cell by through this process of mitobiogenesis through this process of mitobiogenesis through this process of mitobiogenesis by adding mitochondria to it okay that's by adding mitochondria to it okay that's by adding mitochondria to it okay that's all very interesting but in my view is

1:09all very interesting but in my view is all very interesting but in my view is that those are substitutes for cold that those are substitutes for cold that those are substitutes for cold exposure they're exposure they're exposure they're um they're doing what cold exposure can um they're doing what cold exposure can um they're doing what cold exposure can stimulate your body to do by itself stimulate your body to do by itself there are other ways to do it so not the there are other ways to do it so not the there are other ways to do it so not the only way cold exposure is the best way only way cold exposure is the best way only way cold exposure is the best way to activate and recruit your brown fat to activate and recruit your brown fat to activate and recruit your brown fat yes yes yes yes so I I will look forward to Winter yes so I I will look forward to Winter yes so I I will look forward to Winter in a different way and you can in a different way and you can in a different way and you can definitely definitely inspired me to to definitely definitely inspired me to to definitely definitely inspired me to to do do do um not just wait for the retreat in um not just wait for the retreat in um not just wait for the retreat in August to do this cold plunge but to you August to do this cold plunge but to you August to do this cold plunge but to you know clean the bathtub and throw some know clean the bathtub and throw some know clean the bathtub and throw some ice in there and give it a go on my own ice in there and give it a go on my own ice in there and give it a go on my own for overall health benefit for brain for overall health benefit for brain for overall health benefit for brain benefit from for my Ms benefit from for my Ms benefit from for my Ms um so I'm I'm you're very inspiring in um so I'm I'm you're very inspiring in um so I'm I'm you're very inspiring in in helping to describe the why behind in helping to describe the why behind in helping to describe the why behind why this is beneficial why this is beneficial why this is beneficial um I like terrific to share those um I like terrific to share those um I like terrific to share those details to learn those details that's details to learn those details that's details to learn those details that's really important well if that

1:10really important well if that really important well if that understanding helps you get in your understanding helps you get in your understanding helps you get in your bathtub fantastic do you know if it's 60 degrees you're do you know if it's 60 degrees you're getting a benefit getting a benefit getting a benefit one of those German guys in the cold air one of those German guys in the cold air one of those German guys in the cold air 60 degrees it you don't have to 60 degrees it you don't have to 60 degrees it you don't have to um um you don't have to hurt you don't have to hurt you don't have to hurt so much so much so much um if you're experiencing the gasp um if you're experiencing the gasp um if you're experiencing the gasp reflex it's cold enough uh if you're in reflex it's cold enough uh if you're in reflex it's cold enough uh if you're in there long enough to feel an Impulse to there long enough to feel an Impulse to there long enough to feel an Impulse to shiver you've done enough so the rule of shiver you've done enough so the rule of shiver you've done enough so the rule of thumb is cold enough to gasp long enough thumb is cold enough to gasp long enough thumb is cold enough to gasp long enough to shiver and you can play with those to shiver and you can play with those to shiver and you can play with those variables however you want you can go a variables however you want you can go a variables however you want you can go a little colder and you don't need as much little colder and you don't need as much little colder and you don't need as much duration you can go a little warmer and duration you can go a little warmer and duration you can go a little warmer and you might find that you got to stay in you might find that you got to stay in you might find that you got to stay in longer before you start to feel that longer before you start to feel that longer before you start to feel that impulse to shiver what you don't have to impulse to shiver what you don't have to impulse to shiver what you don't have to do is Martyr yourself in the ice bath do is Martyr yourself in the ice bath do is Martyr yourself in the ice bath okay okay okay okay now we started off okay now we started off okay now we started off with the the idea that women and men with the the idea that women and men with the the idea that women and men might handle this differently but I might handle this differently but I might handle this differently but I don't think we went down that road can

1:11don't think we went down that road can don't think we went down that road can you share glad you mentioned that yeah you share glad you mentioned that yeah you share glad you mentioned that yeah almost all the research on cold exposure almost all the research on cold exposure almost all the research on cold exposure and testosterone is with young athletic and testosterone is with young athletic and testosterone is with young athletic men so these are men that are competing men so these are men that are competing men so these are men that are competing at a very high level and the reason is at a very high level and the reason is at a very high level and the reason is you know if you're the Italian rugby you know if you're the Italian rugby you know if you're the Italian rugby team you never know like how do we team you never know like how do we team you never know like how do we recover faster from injury how do we recover faster from injury how do we recover faster from injury how do we build more strength how do we get more build more strength how do we get more build more strength how do we get more out of our weight training out of our weight training out of our weight training um um there's one study there's one study there's one study uh of women and it was accidental they were doing and it was accidental they were doing the cold pressure test and they wanted the cold pressure test and they wanted the cold pressure test and they wanted to understand how women would respond to to understand how women would respond to to understand how women would respond to stress and things like that stress and things like that stress and things like that they one of the things that they they one of the things that they they one of the things that they measured was testosterone and so these measured was testosterone and so these measured was testosterone and so these are young women not menopausal women but are young women not menopausal women but are young women not menopausal women but like college age early 20s they do the like college age early 20s they do the like college age early 20s they do the cold pressure test they measure the

1:12cold pressure test they measure the cold pressure test they measure the blood serum levels I'm sorry saliva blood serum levels I'm sorry saliva blood serum levels I'm sorry saliva levels of testosterone and they got a levels of testosterone and they got a levels of testosterone and they got a boost you know when it came to men all boost you know when it came to men all boost you know when it came to men all of these studies of men showed that if of these studies of men showed that if of these studies of men showed that if you do the exercise and then the cold you do the exercise and then the cold you do the exercise and then the cold testosterone goes way down it suppresses testosterone goes way down it suppresses testosterone goes way down it suppresses anabolic activity and so this is why anabolic activity and so this is why anabolic activity and so this is why huberman and me and other people are out huberman and me and other people are out huberman and me and other people are out there saying do not use men do not use there saying do not use men do not use there saying do not use men do not use the ice bath to recover from your the ice bath to recover from your the ice bath to recover from your workout it feels good but it will reduce workout it feels good but it will reduce workout it feels good but it will reduce the gains of your workout use the ice the gains of your workout use the ice the gains of your workout use the ice bath before your workout because for men bath before your workout because for men bath before your workout because for men when they do the cold first and then when they do the cold first and then when they do the cold first and then work out big testosterone boost and that work out big testosterone boost and that work out big testosterone boost and that means anabolic gains but it looks like means anabolic gains but it looks like means anabolic gains but it looks like this one study measured a testosterone this one study measured a testosterone this one study measured a testosterone Booth without the exercise Booth without the exercise Booth without the exercise and it wasn't even whole body immersion and it wasn't even whole body immersion and it wasn't even whole body immersion it was just cold stimulation so when you it was just cold stimulation so when you it was just cold stimulation so when you think about the anatomy of women and men think about the anatomy of women and men think about the anatomy of women and men the gonads in both sexes are responsible the gonads in both sexes are responsible the gonads in both sexes are responsible for producing testosterone so for men for producing testosterone so for men for producing testosterone so for men that means the testes and for women that that means the testes and for women that that means the testes and for women that means the ovaries well where are the

1:13means the ovaries well where are the means the ovaries well where are the testes they're outside the body I get in testes they're outside the body I get in testes they're outside the body I get in the ice bath and the testes are like the ice bath and the testes are like the ice bath and the testes are like whoa it's cold but your gonads your whoa it's cold but your gonads your whoa it's cold but your gonads your ovaries are inside your body they are ovaries are inside your body they are ovaries are inside your body they are well protected from the cold why well protected from the cold why well protected from the cold why shouldn't we expect that women and men shouldn't we expect that women and men shouldn't we expect that women and men respond to cold stimulation differently respond to cold stimulation differently respond to cold stimulation differently and they do so I wish I had more data so and they do so I wish I had more data so and they do so I wish I had more data so far I haven't found women who are far I haven't found women who are far I haven't found women who are willing to like get the labs done and willing to like get the labs done and willing to like get the labs done and right I found women who are like no no I right I found women who are like no no I right I found women who are like no no I don't want testosterone don't want testosterone don't want testosterone what am I going to grow a beard you know what am I going to grow a beard you know what am I going to grow a beard you know they're sort of afraid of testosterone they're sort of afraid of testosterone they're sort of afraid of testosterone yeah but that's a problem yeah but that's a problem yeah but that's a problem um what they don't realize is the um what they don't realize is the um what they don't realize is the dominant sex hormone in men is dominant sex hormone in men is dominant sex hormone in men is testosterone everybody knows that what testosterone everybody knows that what testosterone everybody knows that what women don't realize is the dominant sex women don't realize is the dominant sex women don't realize is the dominant sex hormone in women is testosterone hormone in women is testosterone hormone in women is testosterone a healthy woman has three times the a healthy woman has three times the a healthy woman has three times the testosterone as she does estrogen and testosterone as she does estrogen and testosterone as she does estrogen and when you get your Labs it's not obvious when you get your Labs it's not obvious when you get your Labs it's not obvious because they're reported in different because they're reported in different because they're reported in different units you have to convert the units on

1:14units you have to convert the units on units you have to convert the units on the lab to to realize that there's more the lab to to realize that there's more the lab to to realize that there's more testosterone in a healthy female body testosterone in a healthy female body testosterone in a healthy female body than there is estrogen testosterone is than there is estrogen testosterone is than there is estrogen testosterone is the lust hormone and so especially after the lust hormone and so especially after the lust hormone and so especially after menopause when the ovaries are less menopause when the ovaries are less menopause when the ovaries are less active and they sometimes produce less active and they sometimes produce less active and they sometimes produce less testosterone testosterone testosterone some women will seek testosterone some women will seek testosterone some women will seek testosterone replacement therapy the problem is that replacement therapy the problem is that replacement therapy the problem is that there are no FDA approved protocols to there are no FDA approved protocols to there are no FDA approved protocols to guide clinicians through testosterone guide clinicians through testosterone guide clinicians through testosterone replacement therapy for menopausal women replacement therapy for menopausal women replacement therapy for menopausal women and so they have to take protocols for and so they have to take protocols for and so they have to take protocols for men and adapt them men and adapt them men and adapt them and that's a pretty crappy way to do it and that's a pretty crappy way to do it and that's a pretty crappy way to do it a better way to do it I mean wouldn't it a better way to do it I mean wouldn't it a better way to do it I mean wouldn't it be wonderful if an ice bath practice be wonderful if an ice bath practice be wonderful if an ice bath practice could modulate a woman's testosterone to could modulate a woman's testosterone to could modulate a woman's testosterone to maintain it at healthy levels even after maintain it at healthy levels even after maintain it at healthy levels even after menopause when her overreaction is menopause when her overreaction is menopause when her overreaction is reduced and I just don't have the data reduced and I just don't have the data reduced and I just don't have the data to demonstrate whether that works or not to demonstrate whether that works or not to demonstrate whether that works or not so there are differences between men and so there are differences between men and so there are differences between men and women particularly in the sex hormones

1:15women particularly in the sex hormones women particularly in the sex hormones which shouldn't surprise us and how they which shouldn't surprise us and how they which shouldn't surprise us and how they respond to cold exposure because men and respond to cold exposure because men and respond to cold exposure because men and women are different you know they have women are different you know they have women are different you know they have different anatomy and they respond to different anatomy and they respond to different anatomy and they respond to their environment in different ways their environment in different ways their environment in different ways yeah I hope somebody does that research yeah I hope somebody does that research yeah I hope somebody does that research wouldn't that be fun yes that's wouldn't that be fun yes that's wouldn't that be fun yes that's important there's a book somewhere over important there's a book somewhere over important there's a book somewhere over there on my shelf the secret female there on my shelf the secret female there on my shelf the secret female hormone and it's testosterone no kidding hormone and it's testosterone no kidding hormone and it's testosterone no kidding yeah what a great book yes do I am gave yeah what a great book yes do I am gave yeah what a great book yes do I am gave it to me like do you need to read up on it to me like do you need to read up on it to me like do you need to read up on this yep yeah this yep yeah this yep yeah so yeah uh you've shared so much awesome so yeah uh you've shared so much awesome so yeah uh you've shared so much awesome information I'm glad yeah this is going information I'm glad yeah this is going information I'm glad yeah this is going to be super helpful for our audience and to be super helpful for our audience and to be super helpful for our audience and and like I said for me to review with and like I said for me to review with and like I said for me to review with the transcripts as well the transcripts as well the transcripts as well yeah so tell us about yeah so tell us about yeah so tell us about um the Moresco Forge and how you know um the Moresco Forge and how you know um the Moresco Forge and how you know you you used the two of you used your you you used the two of you used your you you used the two of you used your engineering Minds to make it different engineering Minds to make it different

1:16engineering Minds to make it different than other ice baths the friend who uses than other ice baths the friend who uses than other ice baths the friend who uses it said he loves to have the physical it said he loves to have the physical it said he loves to have the physical ice around him that it's like comforting ice around him that it's like comforting ice around him that it's like comforting in some way to have to feel the same way in some way to have to feel the same way in some way to have to feel the same way and it's bumping up against your neck and it's bumping up against your neck and it's bumping up against your neck and you feel it on your back and I don't and you feel it on your back and I don't and you feel it on your back and I don't know why but that's what I got used to know why but that's what I got used to know why but that's what I got used to so that's what I want and sometimes so that's what I want and sometimes so that's what I want and sometimes people will call me up and they'll say people will call me up and they'll say people will call me up and they'll say well why do I need ice and I'll say you well why do I need ice and I'll say you well why do I need ice and I'll say you don't I mean you can get a lot of don't I mean you can get a lot of don't I mean you can get a lot of metabolic benefits without the ice and I metabolic benefits without the ice and I metabolic benefits without the ice and I need the ice and I invented it so I had need the ice and I invented it so I had need the ice and I invented it so I had the ice in there for me and they're like the ice in there for me and they're like the ice in there for me and they're like well why do you need ice and I'm like I well why do you need ice and I'm like I well why do you need ice and I'm like I don't know like it just it changes the don't know like it just it changes the don't know like it just it changes the whole experience when and it's not just whole experience when and it's not just whole experience when and it's not just for Instagram because it looks good on for Instagram because it looks good on for Instagram because it looks good on Instagram but when you stare down into Instagram but when you stare down into Instagram but when you stare down into the ice bath if you don't see ice like the ice bath if you don't see ice like the ice bath if you don't see ice like you don't feel that that tension that you don't feel that that tension that you don't feel that that tension that anticipatory anxiety that lump in your anticipatory anxiety that lump in your anticipatory anxiety that lump in your throat that goes oh this is gonna hurt throat that goes oh this is gonna hurt throat that goes oh this is gonna hurt and so there's something psychological and so there's something psychological and so there's something psychological about the ice both being in there when

1:17about the ice both being in there when about the ice both being in there when I'm surrounded by it and I'm surrounded by it and I'm surrounded by it and seeing it when I'm about to get in seeing it when I'm about to get in seeing it when I'm about to get in at the time there was no such thing as at the time there was no such thing as at the time there was no such thing as an ice bath an ice bath there was a company called cold tub and there was a company called cold tub and there was a company called cold tub and they were coldtub.com and they were they were coldtub.com and they were they were coldtub.com and they were selling their cold tub you know which is selling their cold tub you know which is selling their cold tub you know which is the opposite of a hot tub they were the opposite of a hot tub they were the opposite of a hot tub they were selling it to sports teams and you know selling it to sports teams and you know selling it to sports teams and you know they're still out there I'm pretty sure they're still out there I'm pretty sure they're still out there I'm pretty sure you can buy one but they don't make ice you can buy one but they don't make ice you can buy one but they don't make ice they had a fiberglass tub just like a they had a fiberglass tub just like a they had a fiberglass tub just like a hot tub wood and they had a chiller unit hot tub wood and they had a chiller unit hot tub wood and they had a chiller unit built in there and we said we didn't built in there and we said we didn't built in there and we said we didn't want to buy a cold tub we wanted an ice want to buy a cold tub we wanted an ice want to buy a cold tub we wanted an ice bath and so we it is so much cheaper bath and so we it is so much cheaper bath and so we it is so much cheaper Laurel to like call up China and say I Laurel to like call up China and say I Laurel to like call up China and say I want a chiller and then to drill some want a chiller and then to drill some want a chiller and then to drill some holes into a bathtub and circulate the holes into a bathtub and circulate the holes into a bathtub and circulate the water through the Chinese trailer and water through the Chinese trailer and water through the Chinese trailer and you only get down to like 40 degrees you only get down to like 40 degrees you only get down to like 40 degrees Fahrenheit but it is so much cheaper Fahrenheit but it is so much cheaper Fahrenheit but it is so much cheaper that's just not what we wanted so we got that's just not what we wanted so we got that's just not what we wanted so we got you know Refrigeration equipment and you know Refrigeration equipment and you know Refrigeration equipment and copper coils and we did all the wiring

1:18copper coils and we did all the wiring copper coils and we did all the wiring ourselves and we did the thermodynamics ourselves and we did the thermodynamics ourselves and we did the thermodynamics ourselves and we built an ice bath that ourselves and we built an ice bath that ourselves and we built an ice bath that makes ice and it is still the only ice makes ice and it is still the only ice makes ice and it is still the only ice bath true ice bath in United States bath true ice bath in United States bath true ice bath in United States there's actually in North America there's actually in North America there's actually in North America there's another company called Brass there's another company called Brass there's another company called Brass Monkey which is very clever they're in Monkey which is very clever they're in Monkey which is very clever they're in the United Kingdom the United Kingdom the United Kingdom and they also make ice they call this up and they also make ice they call this up and they also make ice they call this up and they said you know we're looking at and they said you know we're looking at and they said you know we're looking at this and uh would you help us out which this and uh would you help us out which this and uh would you help us out which is a weird thing to do is a weird thing to do is a weird thing to do um but we thought it would be a lot um but we thought it would be a lot um but we thought it would be a lot better to cooperate with other people better to cooperate with other people better to cooperate with other people trying to figure out the same thing and trying to figure out the same thing and trying to figure out the same thing and share as much knowledge we haven't sold share as much knowledge we haven't sold share as much knowledge we haven't sold a single Morosco into the United Kingdom a single Morosco into the United Kingdom a single Morosco into the United Kingdom since they went into business but it's since they went into business but it's since they went into business but it's okay we're selling plenty of moroscos okay we're selling plenty of moroscos okay we're selling plenty of moroscos and they helped us figure out how to and they helped us figure out how to and they helped us figure out how to improve our design by all the things improve our design by all the things improve our design by all the things that they were screwing up so we that they were screwing up so we that they were screwing up so we consider them friends but here's the big consider them friends but here's the big consider them friends but here's the big decision that we made we should probably decision that we made we should probably decision that we made we should probably should have called the company should have called the company should have called the company besticepath4u.com you know or something besticepath4u.com you know or something

1:19besticepath4u.com you know or something like really literal so that when like really literal so that when like really literal so that when somebody goes to Google and they type somebody goes to Google and they type somebody goes to Google and they type you know best or whatever we come up and you know best or whatever we come up and you know best or whatever we come up and we're number one and then you know we we're number one and then you know we we're number one and then you know we we're stupid enough to name it for a we're stupid enough to name it for a we're stupid enough to name it for a metaphor instead of for something you metaphor instead of for something you metaphor instead of for something you know that would show up in a search know that would show up in a search know that would show up in a search engine and it took forever for for engine and it took forever for for engine and it took forever for for people to recognize like what marasco is people to recognize like what marasco is people to recognize like what marasco is we are now the number one Google search we are now the number one Google search we are now the number one Google search result for four different misspellings result for four different misspellings result for four different misspellings of Morosco and the things that we've of Morosco and the things that we've of Morosco and the things that we've created you know a unique brand and I created you know a unique brand and I created you know a unique brand and I love that too love that too love that too there are two things in particular that there are two things in particular that there are two things in particular that are unique about Morosco and the first are unique about Morosco and the first are unique about Morosco and the first one is the obvious there's ice one is the obvious there's ice one is the obvious there's ice the second one is because we use a metal the second one is because we use a metal the second one is because we use a metal tub tub tub the water is grounded you are the water is grounded you are the water is grounded you are electrically connected to the ground and electrically connected to the ground and electrically connected to the ground and it's important because when you got in it's important because when you got in it's important because when you got in the Potomac River that water is grounded the Potomac River that water is grounded the Potomac River that water is grounded every natural body of water is grounded every natural body of water is grounded every natural body of water is grounded and grounding has enormous benefits you

1:20and grounding has enormous benefits you and grounding has enormous benefits you discharge the static electric charge discharge the static electric charge discharge the static electric charge from your body and it changes what's from your body and it changes what's from your body and it changes what's called The Zeta potential of your red called The Zeta potential of your red called The Zeta potential of your red blood cells The Zeta potential is a blood cells The Zeta potential is a blood cells The Zeta potential is a measure of their surface electric charge measure of their surface electric charge measure of their surface electric charge and that relates to how readily they and that relates to how readily they and that relates to how readily they will coagulate will coagulate will coagulate when you're grounded your risk of blood when you're grounded your risk of blood when you're grounded your risk of blood clot goes way the heck down and your clot goes way the heck down and your clot goes way the heck down and your circulation improves so it's not just circulation improves so it's not just circulation improves so it's not just metabolic benefits it's not just metabolic benefits it's not just metabolic benefits it's not just vasodilation and those circulatory vasodilation and those circulatory vasodilation and those circulatory benefits it's also the grounding action benefits it's also the grounding action benefits it's also the grounding action that you get from cold water outdoor that you get from cold water outdoor that you get from cold water outdoor swimming and from the forge that swimming and from the forge that swimming and from the forge that improves your circulation and when improves your circulation and when improves your circulation and when you're up to your neck it's instant it's you're up to your neck it's instant it's you're up to your neck it's instant it's not like a grounding pad or walking not like a grounding pad or walking not like a grounding pad or walking around Barefoot in the grass or sleeping around Barefoot in the grass or sleeping around Barefoot in the grass or sleeping on the grounding sheets which I enjoy on the grounding sheets which I enjoy on the grounding sheets which I enjoy it's you're so electrically connected it's you're so electrically connected it's you're so electrically connected that you don't have to be in there for that you don't have to be in there for that you don't have to be in there for more than two minutes to rebalance more than two minutes to rebalance more than two minutes to rebalance yourself electrically

1:21yourself electrically yourself electrically the fiberglass tubs won't do that the fiberglass tubs won't do that the fiberglass tubs won't do that because they don't conduct electricity because they don't conduct electricity because they don't conduct electricity an acrylic tub and won't do that because an acrylic tub and won't do that because an acrylic tub and won't do that because they don't conduct electricity and even they don't conduct electricity and even they don't conduct electricity and even a metal tub that uses one of these a metal tub that uses one of these a metal tub that uses one of these chillers that is not specifically chillers that is not specifically chillers that is not specifically attached to electrical ground attached to electrical ground attached to electrical ground won't do that but we do that because we won't do that but we do that because we won't do that but we do that because we put the copper coils in direct contact put the copper coils in direct contact put the copper coils in direct contact with the tub and the coils in contact with the tub and the coils in contact with the tub and the coils in contact with the compressor and the compressor with the compressor and the compressor with the compressor and the compressor goes straight into the grounding wire in goes straight into the grounding wire in goes straight into the grounding wire in your house which goes straight into the your house which goes straight into the your house which goes straight into the ground we've had it measured by Brian ground we've had it measured by Brian ground we've had it measured by Brian Hoyer uh he does shielded healing it's Hoyer uh he does shielded healing it's Hoyer uh he does shielded healing it's his company's name and he's measured a his company's name and he's measured a his company's name and he's measured a couple of different models and it's couple of different models and it's couple of different models and it's magnificent we're very proud to have magnificent we're very proud to have magnificent we're very proud to have that kind of third-party validation of that kind of third-party validation of that kind of third-party validation of what we were going for what we were going for what we were going for yeah that's cool I live in a very old yeah that's cool I live in a very old yeah that's cool I live in a very old house that doesn't it's not grounded so house that doesn't it's not grounded so house that doesn't it's not grounded so I I have to like run a wire outside to I I have to like run a wire outside to I I have to like run a wire outside to the dirt and stick it in yep but for the dirt and stick it in yep but for the dirt and stick it in yep but for most people who are in a house that's

1:22most people who are in a house that's most people who are in a house that's grounded then did grounded then did grounded then did that is a good point I would not want that is a good point I would not want that is a good point I would not want you to buy a forge and then put one of you to buy a forge and then put one of you to buy a forge and then put one of those three to two prong adapters on those three to two prong adapters on those three to two prong adapters on there and there and there and um and not be in contact with the ground um and not be in contact with the ground um and not be in contact with the ground yeah yes and another tub that I've seen yeah yes and another tub that I've seen yeah yes and another tub that I've seen um they had to use like chemicals like um they had to use like chemicals like um they had to use like chemicals like you would put in a hot tub and I know you would put in a hot tub and I know you would put in a hot tub and I know you have a different method of cleaning you have a different method of cleaning you have a different method of cleaning yeah yeah um we don't want chlorine anywhere near um we don't want chlorine anywhere near um we don't want chlorine anywhere near our bodies or our customers bodies it's our bodies or our customers bodies it's our bodies or our customers bodies it's it's not good for you and in particular it's not good for you and in particular it's not good for you and in particular um the chlorine can produce what are um the chlorine can produce what are um the chlorine can produce what are called trihalomethane so this comes from called trihalomethane so this comes from called trihalomethane so this comes from my environmental engineering graduate my environmental engineering graduate my environmental engineering graduate school background when you use chlorine school background when you use chlorine school background when you use chlorine in the pool and there's organic material in the pool and there's organic material in the pool and there's organic material in the pool you sometimes attach a in the pool you sometimes attach a in the pool you sometimes attach a chlorine atom it's a very aggressive chlorine atom it's a very aggressive chlorine atom it's a very aggressive chemical attach it to what would chemical attach it to what would chemical attach it to what would otherwise be of methane so it's otherwise be of methane so it's otherwise be of methane so it's ch3 CL that's a try how you can add more ch3 CL that's a try how you can add more ch3 CL that's a try how you can add more chlorines onto it as well when you get

1:23chlorines onto it as well when you get chlorines onto it as well when you get to try halomethane now three CLS and one to try halomethane now three CLS and one to try halomethane now three CLS and one H left well that's a potent carcinogen H left well that's a potent carcinogen H left well that's a potent carcinogen and the only way that you I shouldn't and the only way that you I shouldn't and the only way that you I shouldn't say the only way it does exist in nature say the only way it does exist in nature say the only way it does exist in nature but the way we create it is in our but the way we create it is in our but the way we create it is in our swimming pools and in our hot tubs by swimming pools and in our hot tubs by swimming pools and in our hot tubs by adding so much chlorine I don't want adding so much chlorine I don't want adding so much chlorine I don't want chlorine anywhere near there chlorine anywhere near there chlorine anywhere near there well there are ozonators that you can well there are ozonators that you can well there are ozonators that you can buy for your hot tub and they're buy for your hot tub and they're buy for your hot tub and they're supposed to reduce your chlorine demand supposed to reduce your chlorine demand supposed to reduce your chlorine demand I tested like six different ozonators in I tested like six different ozonators in I tested like six different ozonators in my kitchen with an oxidation reduction my kitchen with an oxidation reduction my kitchen with an oxidation reduction potential meter which is the same thing potential meter which is the same thing potential meter which is the same thing I learned to use you know in grad school I learned to use you know in grad school I learned to use you know in grad school and turns out most of them are bogus and turns out most of them are bogus and turns out most of them are bogus they don't work and nobody really knows they don't work and nobody really knows they don't work and nobody really knows because ozone is no good for hot tubs because ozone is no good for hot tubs because ozone is no good for hot tubs anyway ozone has a very short half-life anyway ozone has a very short half-life anyway ozone has a very short half-life and at high temperatures you can produce and at high temperatures you can produce and at high temperatures you can produce the ozone but it decays right away the ozone but it decays right away the ozone but it decays right away because the temperature is so high that because the temperature is so high that because the temperature is so high that the ozone barely has time to act however the ozone barely has time to act however the ozone barely has time to act however cold temperatures the ozone sticks

1:24cold temperatures the ozone sticks cold temperatures the ozone sticks around longer before just splitting up around longer before just splitting up around longer before just splitting up into hydrogen peroxide and oxygen the into hydrogen peroxide and oxygen the into hydrogen peroxide and oxygen the ozone has time to act on bacteria on ozone has time to act on bacteria on ozone has time to act on bacteria on organic matter on viruses so we use the organic matter on viruses so we use the organic matter on viruses so we use the best best best ozone generator I could find after ozone generator I could find after ozone generator I could find after testing all of these and was really testing all of these and was really testing all of these and was really happy with it it's made by Dell ozone it happy with it it's made by Dell ozone it happy with it it's made by Dell ozone it is an arc discharge generator so there's is an arc discharge generator so there's is an arc discharge generator so there's a spark that goes between two electrodes a spark that goes between two electrodes a spark that goes between two electrodes you pass air through it and that spark you pass air through it and that spark you pass air through it and that spark converts to oxygen in the atmosphere converts to oxygen in the atmosphere converts to oxygen in the atmosphere into O3 ozone then we put the ozone in into O3 ozone then we put the ozone in into O3 ozone then we put the ozone in contact with the water and it's strong contact with the water and it's strong contact with the water and it's strong enough to deactivate viruses to kill enough to deactivate viruses to kill enough to deactivate viruses to kill bacteria and to oxidize the organic bacteria and to oxidize the organic bacteria and to oxidize the organic matter and of course it does not produce matter and of course it does not produce matter and of course it does not produce chlorine and it sticks around long chlorine and it sticks around long chlorine and it sticks around long enough to protect the water even though enough to protect the water even though enough to protect the water even though ozone has a short half-life it is ozone has a short half-life it is ozone has a short half-life it is perfect for using in cold tubs so most perfect for using in cold tubs so most perfect for using in cold tubs so most of our competitors have some sort of of our competitors have some sort of of our competitors have some sort of um ozone system as well it could be a UV

1:25um ozone system as well it could be a UV um ozone system as well it could be a UV producer or it could be a different way producer or it could be a different way producer or it could be a different way of producing ozone what they don't have of producing ozone what they don't have of producing ozone what they don't have is the PHD level knowledge of in water is the PHD level knowledge of in water is the PHD level knowledge of in water chemistry and the testing equipment to chemistry and the testing equipment to chemistry and the testing equipment to validate it they've written a number of validate it they've written a number of validate it they've written a number of Articles claiming ozone superiority and Articles claiming ozone superiority and Articles claiming ozone superiority and that's fine that's fine that's fine I'd stand behind my own data and my own I'd stand behind my own data and my own I'd stand behind my own data and my own measurements and the cleanliness of our measurements and the cleanliness of our measurements and the cleanliness of our Forge because you are never going to see Forge because you are never going to see Forge because you are never going to see us instruct you to add bleach every us instruct you to add bleach every us instruct you to add bleach every weekend weekend weekend doesn't make any sense yeah so how often doesn't make any sense yeah so how often doesn't make any sense yeah so how often do you have to change the water never do you have to change the water never do you have to change the water never it's like a pool it's like a pool it's like a pool um you don't change it you just top it um you don't change it you just top it um you don't change it you just top it off I mean that's what the filtration in off I mean that's what the filtration in off I mean that's what the filtration in the ozone is there for now of course the ozone is there for now of course the ozone is there for now of course when you come out you're dripping wet when you come out you're dripping wet when you come out you're dripping wet and you you know you bring water out and you you know you bring water out and you you know you bring water out with you and so I don't know every with you and so I don't know every with you and so I don't know every couple three weeks I take a five gallon couple three weeks I take a five gallon couple three weeks I take a five gallon um you know I've got a water cooler and um you know I've got a water cooler and um you know I've got a water cooler and so the the water cooler buckets whatever

1:26so the the water cooler buckets whatever so the the water cooler buckets whatever they call it's a carafe of water right I they call it's a carafe of water right I they call it's a carafe of water right I don't use tap water I don't want the don't use tap water I don't want the don't use tap water I don't want the fluoride in the Forge so I'll top it off fluoride in the Forge so I'll top it off fluoride in the Forge so I'll top it off with five gallons of my water cooler with five gallons of my water cooler with five gallons of my water cooler water water okay yeah so you use filtered filtered okay yeah so you use filtered filtered okay yeah so you use filtered filtered water water to put in there and then my friend likes to put in there and then my friend likes to put in there and then my friend likes to also add salt to also add salt to also add salt what kind of salt is Sean adding what kind of salt is Sean adding what kind of salt is Sean adding I think he went to the Dead Sea and I think he went to the Dead Sea and I think he went to the Dead Sea and collected some I wish he would go to collected some I wish he would go to collected some I wish he would go to moroscoporge.com and read my articles on moroscoporge.com and read my articles on moroscoporge.com and read my articles on salt salt salt um and it's because I don't want um and it's because I don't want um and it's because I don't want chloride salt in the forage chloride salt in the forage chloride salt in the forage um sulfate salt Epsom salt is magnesium um sulfate salt Epsom salt is magnesium um sulfate salt Epsom salt is magnesium sulfate and you know Brown fat are sulfate and you know Brown fat are sulfate and you know Brown fat are packed with all these mitochondria guess packed with all these mitochondria guess packed with all these mitochondria guess what mitochondria need a lot of what mitochondria need a lot of what mitochondria need a lot of magnesium so when you're doing a lot of magnesium so when you're doing a lot of magnesium so when you're doing a lot of cold exposure your magnesium needs to go cold exposure your magnesium needs to go cold exposure your magnesium needs to go way up Nicole exposure is nutritionally way up Nicole exposure is nutritionally way up Nicole exposure is nutritionally demanding so what do I do I put eight demanding so what do I do I put eight demanding so what do I do I put eight pounds of Epsom salt magnesium sulfate

1:27pounds of Epsom salt magnesium sulfate pounds of Epsom salt magnesium sulfate in my forage so that I can get some in my forage so that I can get some in my forage so that I can get some Transdermal Magnesium absorption benefit Transdermal Magnesium absorption benefit Transdermal Magnesium absorption benefit while I'm doing my cold exposure I also while I'm doing my cold exposure I also while I'm doing my cold exposure I also take a magnesium I can't even pronounce take a magnesium I can't even pronounce take a magnesium I can't even pronounce it but magnesium Theo it but magnesium Theo it but magnesium Theo theorate I don't know theorate I don't know theorate I don't know magnesium for my brain yeah exactly magnesium for my brain yeah exactly magnesium for my brain yeah exactly right because some Studies have shown right because some Studies have shown right because some Studies have shown reversal of early cognitive decline but reversal of early cognitive decline but reversal of early cognitive decline but with these metabolic interventions with these metabolic interventions with these metabolic interventions magnesium L would you say again theorate magnesium L would you say again theorate magnesium L would you say again theorate 308 it crosses the blood-brain barrier it it crosses the blood-brain barrier it delivers magnesium to the mitochondria delivers magnesium to the mitochondria delivers magnesium to the mitochondria in your brain so I'm like great I'll in your brain so I'm like great I'll in your brain so I'm like great I'll take that one too take that one too take that one too cool very cool cool very cool cool very cool I'm so excited I've learned so much from I'm so excited I've learned so much from I'm so excited I've learned so much from you good I hope your listeners learn too you good I hope your listeners learn too you good I hope your listeners learn too and I would encourage you to go to our and I would encourage you to go to our and I would encourage you to go to our website you click on the um tab that website you click on the um tab that website you click on the um tab that says journal and you are going to see says journal and you are going to see says journal and you are going to see like a myriad of articles that I've

1:28like a myriad of articles that I've like a myriad of articles that I've written they get better over like I've written they get better over like I've written they get better over like I've I've practiced the new ones are the best I've practiced the new ones are the best I've practiced the new ones are the best ones but if you scroll down you're going ones but if you scroll down you're going ones but if you scroll down you're going to see two articles on multiple to see two articles on multiple to see two articles on multiple sclerosis and cold exposure that are sclerosis and cold exposure that are sclerosis and cold exposure that are based upon our two customers as case based upon our two customers as case based upon our two customers as case studies and some of the science behind studies and some of the science behind studies and some of the science behind it it maybe I'll be your next case study I maybe I'll be your next case study I maybe I'll be your next case study I hope so hope so hope so yeah yeah we'll get your testosterone yeah yeah we'll get your testosterone yeah yeah we'll get your testosterone measured too yeah yeah okay before and measured too yeah yeah okay before and measured too yeah yeah okay before and after yeah we can we can do a case study after yeah we can we can do a case study after yeah we can we can do a case study first and then we'll recruit more to the first and then we'll recruit more to the first and then we'll recruit more to the to the study that would be magnificent to the study that would be magnificent to the study that would be magnificent this has been amazing thank you so much this has been amazing thank you so much this has been amazing thank you so much for your time and your amazing expertise for your time and your amazing expertise for your time and your amazing expertise and your passion I'm so glad that you and your passion I'm so glad that you and your passion I'm so glad that you you know found this passion are you you know found this passion are you you know found this passion are you still a teaching are you still a still a teaching are you still a still a teaching are you still a professor yep I'm gonna go teach professor yep I'm gonna go teach professor yep I'm gonna go teach engineering business practices to the engineering business practices to the engineering business practices to the undergraduates undergraduates undergraduates um and another class called quantitative um and another class called quantitative um and another class called quantitative approaches to sustainability I'll have approaches to sustainability I'll have approaches to sustainability I'll have two courses in the fall that sounds

1:29two courses in the fall that sounds two courses in the fall that sounds awesome yeah well I don't know you can awesome yeah well I don't know you can awesome yeah well I don't know you can go check my teaching evaluations I'm not go check my teaching evaluations I'm not go check my teaching evaluations I'm not very popular in that regard but I love very popular in that regard but I love very popular in that regard but I love it it's a cool topic yeah I don't have it it's a cool topic yeah I don't have it it's a cool topic yeah I don't have an engineering mind but I'm very an engineering mind but I'm very an engineering mind but I'm very fascinated by your you know fascinated by your you know fascinated by your you know sustainability practices I'm glad that's sustainability practices I'm glad that's sustainability practices I'm glad that's that's a passion area that's a passion area that's a passion area yeah thank you so much again it's been a yeah thank you so much again it's been a yeah thank you so much again it's been a pleasure Laurel pleasure Laurel pleasure Laurel I hope to hear from you soon I hope to hear from you soon I hope to hear from you soon um send me a link to where I can get the um send me a link to where I can get the um send me a link to where I can get the recording would that be all right oh recording would that be all right oh recording would that be all right oh yeah absolutely terrific yeah absolutely terrific yeah absolutely terrific um um let's let's let's share again real quick let's let's let's share again real quick let's let's let's share again real quick how people get in touch with you did we how people get in touch with you did we how people get in touch with you did we share that yet let's share that I don't share that yet let's share that I don't share that yet let's share that I don't know if we have know if we have know if we have um you can uh find more of my writing at um you can uh find more of my writing at um you can uh find more of my writing at Seeger TP Seeger TP Seeger TP s-e-a-g-e-r-t-p dot substack.com I'm s-e-a-g-e-r-t-p dot substack.com I'm s-e-a-g-e-r-t-p dot substack.com I'm putting up chapters of my book I'm in putting up chapters of my book I'm in putting up chapters of my book I'm in the middle of this chapter four is the middle of this chapter four is the middle of this chapter four is kicking my butt but uh in the middle of kicking my butt but uh in the middle of kicking my butt but uh in the middle of this book called uncommon cold about the

1:30this book called uncommon cold about the this book called uncommon cold about the science and experience of deliberate science and experience of deliberate science and experience of deliberate cold exposure and so I put these cold exposure and so I put these cold exposure and so I put these chapters up as I draft them to try and chapters up as I draft them to try and chapters up as I draft them to try and get feedback you know what's fuzzy get feedback you know what's fuzzy get feedback you know what's fuzzy what's not clear what's needs more what's not clear what's needs more what's not clear what's needs more explanation explanation explanation um so you can find those chapters on my um so you can find those chapters on my um so you can find those chapters on my sub step you can find a lot of other sub step you can find a lot of other sub step you can find a lot of other stuff things about entrepreneurship uh stuff things about entrepreneurship uh stuff things about entrepreneurship uh things about relationships and things about relationships and things about relationships and psychology psychology psychology seegertp.substack.com if all you really seegertp.substack.com if all you really seegertp.substack.com if all you really want is the cold exposure then you can want is the cold exposure then you can want is the cold exposure then you can go to moroscowforge.com click on the go to moroscowforge.com click on the go to moroscowforge.com click on the journal Tab and you're going to see a journal Tab and you're going to see a journal Tab and you're going to see a ton of Articles including one about ton of Articles including one about ton of Articles including one about contraindications to cold exposure contraindications to cold exposure contraindications to cold exposure what does that want to sell you an ice what does that want to sell you an ice what does that want to sell you an ice bath you should know these four bath you should know these four bath you should know these four different reasons you know these why you different reasons you know these why you different reasons you know these why you don't want to do an ice bath and that's don't want to do an ice bath and that's don't want to do an ice bath and that's in our article yeah so how do you spell in our article yeah so how do you spell in our article yeah so how do you spell Morocco Forge even though you're in Morocco Forge even though you're in Morocco Forge even though you're in people will still get the Google hit if people will still get the Google hit if people will still get the Google hit if they spell it wrong but how do you spell they spell it wrong but how do you spell they spell it wrong but how do you spell it m-o-r-o-z-k-o that's Morocco and then that's Morocco and then f-o-r-g-e Forge okay and I guess I'll

1:31f-o-r-g-e Forge okay and I guess I'll f-o-r-g-e Forge okay and I guess I'll have to read the journal article that have to read the journal article that have to read the journal article that says why you named it that you you says why you named it that you you says why you named it that you you alluded to uh yeah we did a whole video alluded to uh yeah we did a whole video alluded to uh yeah we did a whole video um marasco is a Russian fairy tale um marasco is a Russian fairy tale um marasco is a Russian fairy tale character you probably remember the character you probably remember the character you probably remember the Burgermeister Meister burger like the Burgermeister Meister burger like the Burgermeister Meister burger like the you know those claymation Christmas you know those claymation Christmas you know those claymation Christmas specials there's Rudolph but then there specials there's Rudolph but then there specials there's Rudolph but then there was some other ones too and one of them was some other ones too and one of them was some other ones too and one of them uh you know was Kris Kringle and I had uh you know was Kris Kringle and I had uh you know was Kris Kringle and I had the burger Meister Meister Burger the burger Meister Meister Burger the burger Meister Meister Burger character in it and Kris Kringle has to character in it and Kris Kringle has to character in it and Kris Kringle has to go through the forest to deliver the go through the forest to deliver the go through the forest to deliver the toys do you remember this one I don't toys do you remember this one I don't toys do you remember this one I don't remember the Burgermeister I remember remember the Burgermeister I remember remember the Burgermeister I remember the clay animation with Rudolph well I the clay animation with Rudolph well I the clay animation with Rudolph well I think that when I was a child the think that when I was a child the think that when I was a child the Burgermeister Meister Burger must have Burgermeister Meister Burger must have Burgermeister Meister Burger must have scared the crap out of me or traumatized scared the crap out of me or traumatized scared the crap out of me or traumatized me or something like this because I me or something like this because I me or something like this because I remember him the best remember him the best remember him the best um there is a character in that um there is a character in that um there is a character in that claymation Christmas special called the claymation Christmas special called the claymation Christmas special called the winter Warlock and he's very scary he winter Warlock and he's very scary he winter Warlock and he's very scary he lives in the woods and Kris Kringle has

1:32lives in the woods and Kris Kringle has lives in the woods and Kris Kringle has to navigate through the woods to reach to navigate through the woods to reach to navigate through the woods to reach the the little town and deliver the toys the the little town and deliver the toys the the little town and deliver the toys and the winter warlock is gonna freeze and the winter warlock is gonna freeze and the winter warlock is gonna freeze them to death you know that is Morosco them to death you know that is Morosco them to death you know that is Morosco Morosco is the Warlock of the Russian Morosco is the Warlock of the Russian Morosco is the Warlock of the Russian Forest who I don't know you got a you Forest who I don't know you got a you Forest who I don't know you got a you know on the wrong side of bed or know on the wrong side of bed or know on the wrong side of bed or something and he's mean and he's cold something and he's mean and he's cold something and he's mean and he's cold and there's this Cinderella fairy tale and there's this Cinderella fairy tale and there's this Cinderella fairy tale in which there's always an evil stepmom in which there's always an evil stepmom in which there's always an evil stepmom in these things right so the evil in these things right so the evil in these things right so the evil stepmom somehow convinces her husband to stepmom somehow convinces her husband to stepmom somehow convinces her husband to take her stepdaughter and abandon her in take her stepdaughter and abandon her in take her stepdaughter and abandon her in the woods like I don't know how this the woods like I don't know how this the woods like I don't know how this happened I don't know what he's thinking happened I don't know what he's thinking happened I don't know what he's thinking but this is the way the story starts off but this is the way the story starts off but this is the way the story starts off so she's out there in the woods freezing so she's out there in the woods freezing so she's out there in the woods freezing to death she's supposed to gather to death she's supposed to gather to death she's supposed to gather firewood or something I'm going to freeze this one I'm going to freeze this one but she looks so innocent and she's so but she looks so innocent and she's so but she looks so innocent and she's so brave that right before he freezes her

1:33brave that right before he freezes her brave that right before he freezes her to death he says to death he says to death he says aren't you scared and she says you know aren't you scared and she says you know aren't you scared and she says you know I'm okay aren't you cold well no I'm I'm okay aren't you cold well no I'm I'm okay aren't you cold well no I'm warm enough warm enough warm enough and he goes you know a child who is so and he goes you know a child who is so and he goes you know a child who is so stoic and graceful and brave come with stoic and graceful and brave come with stoic and graceful and brave come with me he makes her a princess uses all of me he makes her a princess uses all of me he makes her a princess uses all of his magical powers you know to elevate his magical powers you know to elevate his magical powers you know to elevate her status her status her status evil stepmom finds out about this so evil stepmom finds out about this so evil stepmom finds out about this so what does evil stepmom want for her own what does evil stepmom want for her own what does evil stepmom want for her own daughters so she's like you get out daughters so she's like you get out daughters so she's like you get out there in the woods and you go meet there in the woods and you go meet there in the woods and you go meet marozco and you know you get all the marozco and you know you get all the marozco and you know you get all the riches and you become a princess so of riches and you become a princess so of riches and you become a princess so of course the daughter goes out there course the daughter goes out there course the daughter goes out there standing in the woods marozco comes standing in the woods marozco comes standing in the woods marozco comes along and says oh look here's another along and says oh look here's another along and says oh look here's another one like poof and he goes aren't you one like poof and he goes aren't you one like poof and he goes aren't you scared I'm not scared he goes oh this is scared I'm not scared he goes oh this is scared I'm not scared he goes oh this is great aren't you cold and she says damn great aren't you cold and she says damn great aren't you cold and she says damn right I'm cold it's freezing out here right I'm cold it's freezing out here right I'm cold it's freezing out here where are my riches where is my Palace where are my riches where is my Palace where are my riches where is my Palace boom frozen to death so the moral of boom frozen to death so the moral of boom frozen to death so the moral of this story is that the coal has magical this story is that the coal has magical this story is that the coal has magical powers but only if you're brave only if

1:34powers but only if you're brave only if powers but only if you're brave only if you meet it with Grace and humility and you meet it with Grace and humility and you meet it with Grace and humility and then it will bestow upon you right this then it will bestow upon you right this then it will bestow upon you right this status and this health and these riches status and this health and these riches status and this health and these riches you go into the forge like a queen you you go into the forge like a queen you you go into the forge like a queen you come out of the forge like a queen keep come out of the forge like a queen keep come out of the forge like a queen keep that image in your mind the whole time that image in your mind the whole time that image in your mind the whole time and now you will know how to plunge you and now you will know how to plunge you and now you will know how to plunge you don't have to watch somebody's cold don't have to watch somebody's cold don't have to watch somebody's cold shower video or you know listen to Wim shower video or you know listen to Wim shower video or you know listen to Wim Hof if you have the right image of Hof if you have the right image of Hof if you have the right image of yourself that goes with the fairy tale yourself that goes with the fairy tale yourself that goes with the fairy tale so we said we're going to call the whole so we said we're going to call the whole so we said we're going to call the whole company you know morozco we're going to company you know morozco we're going to company you know morozco we're going to name the whole thing after this fairy name the whole thing after this fairy name the whole thing after this fairy tale tale tale and you know what happened is Google is and you know what happened is Google is and you know what happened is Google is like who are you our customers would like who are you our customers would like who are you our customers would come to us and they'd say I've been come to us and they'd say I've been come to us and they'd say I've been searching for an ice bath company for searching for an ice bath company for searching for an ice bath company for three months why don't you guys like three months why don't you guys like three months why don't you guys like make it a little easier to find you on make it a little easier to find you on make it a little easier to find you on Google and the answer at the time was oh

1:35Google and the answer at the time was oh Google and the answer at the time was oh uh we didn't really know how Google uh we didn't really know how Google uh we didn't really know how Google works like I'm a professor you know works like I'm a professor you know works like I'm a professor you know we're Engineers We we forgot to hire a we're Engineers We we forgot to hire a we're Engineers We we forgot to hire a digital marketing firm to we were so digital marketing firm to we were so digital marketing firm to we were so worried about thermodynamics that we worried about thermodynamics that we worried about thermodynamics that we forgot to buy ads and stuff I forgot to buy ads and stuff I forgot to buy ads and stuff I but it turned out for the better because but it turned out for the better because but it turned out for the better because now it feels like we stand for something now it feels like we stand for something now it feels like we stand for something which we do which we do which we do um we stand for this whole method nobody um we stand for this whole method nobody um we stand for this whole method nobody gets to yell at the queen nobody gets to gets to yell at the queen nobody gets to gets to yell at the queen nobody gets to say get in there you coward you know say get in there you coward you know say get in there you coward you know nobody gets to talk to the queen that nobody gets to talk to the queen that nobody gets to talk to the queen that way the queen gets in on her own time of way the queen gets in on her own time of way the queen gets in on her own time of her own volition and you may admire her her own volition and you may admire her her own volition and you may admire her well she does it or not but she works at well she does it or not but she works at well she does it or not but she works at her own pace and that's why it's called her own pace and that's why it's called her own pace and that's why it's called maraz koforge instead of you know best maraz koforge instead of you know best maraz koforge instead of you know best ice bath number one company or something ice bath number one company or something ice bath number one company or something like that I love it that's given me a like that I love it that's given me a like that I love it that's given me a whole new level of how we're going to whole new level of how we're going to whole new level of how we're going to approach the ice bath at The Retreat I approach the ice bath at The Retreat I approach the ice bath at The Retreat I mean you're gonna get a crown and mean you're gonna get a crown and mean you're gonna get a crown and everything darn right yeah I love that

The Power of Deliberate Cold Exposure with Thomas P Seager PhD