The Health Benefits of COLD EXPOSURE w Paul Koepnick
00:00hi everyone welcome to the walk to hi everyone welcome to the walk to wealth podcast if you're tuning in on wealth podcast if you're tuning in on wealth podcast if you're tuning in on youtube make sure to youtube make sure to youtube make sure to like so i can continue get an amazing like so i can continue get an amazing like so i can continue get an amazing guest like the one i have today and make guest like the one i have today and make guest like the one i have today and make sure to subscribe and hit that sure to subscribe and hit that sure to subscribe and hit that notification bell icon so that you can notification bell icon so that you can notification bell icon so that you can never miss a beat if you're tuning in never miss a beat if you're tuning in never miss a beat if you're tuning in for one of the podcast directories make for one of the podcast directories make for one of the podcast directories make sure to leave a five-star review if sure to leave a five-star review if sure to leave a five-star review if you're loving the podcast and i have a you're loving the podcast and i have a you're loving the podcast and i have a very special guest with me paul paul for very special guest with me paul paul for very special guest with me paul paul for anyone that may not know you uh tell us anyone that may not know you uh tell us anyone that may not know you uh tell us your elevator pitch you know who are you your elevator pitch you know who are you your elevator pitch you know who are you what do you do what do you do what do you do yeah my name is paul kemnik uh you might yeah my name is paul kemnik uh you might yeah my name is paul kemnik uh you might know me know me know me um i have the record for the most cold um i have the record for the most cold um i have the record for the most cold water submersions in lake michigan with water submersions in lake michigan with water submersions in lake michigan with 600 consecutive days 600 consecutive days 600 consecutive days going in going in going in um well what i do is i coach high um well what i do is i coach high um well what i do is i coach high performers highly motivated people to performers highly motivated people to performers highly motivated people to elevate their life elevate their life elevate their life to destroy self-limiting beliefs and uh to destroy self-limiting beliefs and uh to destroy self-limiting beliefs and uh lean into discomfort and i use body mind lean into discomfort and i use body mind lean into discomfort and i use body mind breath and cold breath and cold breath and cold to
01:00to to manufacture amazing yeah to manifest manufacture amazing yeah to manifest manufacture amazing yeah to manifest amazing and amazing lives and and amazing and amazing lives and and amazing and amazing lives and and amazing businesses and amazing businesses and amazing businesses and all walks of life that's amazing and you all walks of life that's amazing and you all walks of life that's amazing and you know it hasn't always been amazing you know it hasn't always been amazing you know it hasn't always been amazing you had the opportunity to kind of hear a had the opportunity to kind of hear a had the opportunity to kind of hear a little bit more about your story when we little bit more about your story when we little bit more about your story when we first met but you know for the listeners first met but you know for the listeners first met but you know for the listeners tell us a little bit about your walk to tell us a little bit about your walk to tell us a little bit about your walk to wealth you know what was it like before wealth you know what was it like before wealth you know what was it like before you got into all this you got into all this you got into all this and i i and i i and i i you know i come from a small town in you know i come from a small town in you know i come from a small town in wisconsin wisconsin wisconsin uh elkhorn wisconsin's by lake geneva uh elkhorn wisconsin's by lake geneva uh elkhorn wisconsin's by lake geneva and and and you know there you know i was kind of a you know there you know i was kind of a you know there you know i was kind of a shelter and kind of lived this uh shelter and kind of lived this uh shelter and kind of lived this uh entitled athlete entitled athlete entitled athlete life life life and i was really driven but really and i was really driven but really and i was really driven but really motivated by this external validation motivated by this external validation motivated by this external validation that's where i found all my value of my that's where i found all my value of my that's where i found all my value of my friends and my family and how i friends and my family and how i friends and my family and how i um um um felt love really in my life was through felt love really in my life was through felt love really in my life was through all this external validation and how i all this external validation and how i all this external validation and how i performed performed performed and so i used that you know going and so i used that you know going and so i used that you know going forward forward forward and i and i was actually in medical
02:00and i and i was actually in medical and i and i was actually in medical school school school and i was in my last year medical school and i was in my last year medical school and i was in my last year medical school and the pressure and the pressure and the pressure and the competition and the competition and the competition just started weighing down on me and my just started weighing down on me and my just started weighing down on me and my mental health started to decline very mental health started to decline very mental health started to decline very very very quickly and so i started very very quickly and so i started very very quickly and so i started having this mental health crisis having this mental health crisis having this mental health crisis and and i ended up i ended up i ended up just breaking down and self-sabotaging just breaking down and self-sabotaging just breaking down and self-sabotaging and six months before and six months before and six months before my my my graduation graduation graduation um i failed out um i failed out um i failed out and i left in this just uproar of and i left in this just uproar of and i left in this just uproar of self-sabotage and and self-sabotage and and self-sabotage and and just destroying everything just destroying everything just destroying everything and maybe because i didn't feel like i and maybe because i didn't feel like i and maybe because i didn't feel like i deserved it or the pressure was too much deserved it or the pressure was too much deserved it or the pressure was too much or it was just my mental health was just or it was just my mental health was just or it was just my mental health was just taking this huge taking this huge taking this huge downward spiral downward spiral downward spiral which i thought you know at that moment which i thought you know at that moment which i thought you know at that moment i thought that hey maybe that i can i thought that hey maybe that i can i thought that hey maybe that i can change all of it again and um change all of it again and um change all of it again and um but it started getting worse because i but it started getting worse because i but it started getting worse because i was so elevated up here and and what the
03:00was so elevated up here and and what the was so elevated up here and and what the idea that i thought about myself and the idea that i thought about myself and the idea that i thought about myself and the the pressure from my family the pressure the pressure from my family the pressure the pressure from my family the pressure that i i thought my family was putting that i i thought my family was putting that i i thought my family was putting on me right on me right on me right and so i started going deeper and deeper and so i started going deeper and deeper and so i started going deeper and deeper down because i started having this down because i started having this down because i started having this identity identity crisis i was my whole identity identity crisis i was my whole identity identity crisis i was my whole identity was stuck in this image of what identity was stuck in this image of what identity was stuck in this image of what i was supposed to be and so i was supposed to be and so i was supposed to be and so mental health went way down had identity mental health went way down had identity mental health went way down had identity crisis nervous breakdown crisis nervous breakdown crisis nervous breakdown tried to get help tried to get help tried to get help and actually threw me into this and actually threw me into this and actually threw me into this really massive really massive really massive manic manic manic episode and in this manic episode episode and in this manic episode episode and in this manic episode i ended up destroying every relationship i ended up destroying every relationship i ended up destroying every relationship that i had that i had that i had i was hurting a lot of people my family i was hurting a lot of people my family i was hurting a lot of people my family my relationships my relationships my relationships my friends my friends my friends and um i ended up getting arrested i was um i ended up getting arrested i was getting in trouble and it drove me deep getting in trouble and it drove me deep getting in trouble and it drove me deep further and further down into mental further and further down into mental further and further down into mental illness and struggle to the point where
04:00illness and struggle to the point where illness and struggle to the point where i was homeless i had nothing i had no i was homeless i had nothing i had no i was homeless i had nothing i had no one and i was living out of my car one and i was living out of my car one and i was living out of my car and in my darkest days how i wanted to and in my darkest days how i wanted to and in my darkest days how i wanted to end my life end my life end my life um and um and um and my biggest mistake of my biggest mistake of my biggest mistake of during this episode ended up actually during this episode ended up actually during this episode ended up actually kind of getting kind of getting kind of getting publicly publicly publicly shared nationally and shared nationally and shared nationally and um it was um it was um it was it was this moment in my life where it was this moment in my life where it was this moment in my life where like that this was my new identity this like that this was my new identity this like that this was my new identity this was the story i was telling myself like was the story i was telling myself like was the story i was telling myself like i'm not this per person anymore and i'm i'm not this per person anymore and i'm i'm not this per person anymore and i'm this this this failure i'm this failure i'm this failure i'm this like low class low boss the shame yeah like low class low boss the shame yeah like low class low boss the shame yeah right the shame the embarrassment and it right the shame the embarrassment and it right the shame the embarrassment and it wasn't even me but having it broadcast wasn't even me but having it broadcast wasn't even me but having it broadcast to everyone and having my story told for to everyone and having my story told for to everyone and having my story told for me me me and my deepest darkest moment of my life and my deepest darkest moment of my life and my deepest darkest moment of my life just just just took me down to such a deep level where took me down to such a deep level where took me down to such a deep level where i didn't want to live anymore i had i didn't want to live anymore i had i didn't want to live anymore i had nothing i had absolutely nothing nothing i had absolutely nothing nothing i had absolutely nothing and and at this moment this pivotal moment
05:00at this moment this pivotal moment at this moment this pivotal moment um i was actually living in a campground um i was actually living in a campground um i was actually living in a campground in madison wisconsin in madison wisconsin in madison wisconsin and and my darkest time i'm like you know what my darkest time i'm like you know what my darkest time i'm like you know what i'm just going to take a shower and this i'm just going to take a shower and this i'm just going to take a shower and this was like in october was like in october was like in october about oh this is about six seven years about oh this is about six seven years about oh this is about six seven years ago ago ago and and the showers at this campground were they the showers at this campground were they the showers at this campground were they didn't have any didn't have any didn't have any water heaters and so i went into the water heaters and so i went into the water heaters and so i went into the shower shower shower and it was cold and it was cold and it was cold and after that shower i'm like you know and after that shower i'm like you know and after that shower i'm like you know what maybe i can what maybe i can what maybe i can wait till tomorrow right maybe i'll just wait till tomorrow right maybe i'll just wait till tomorrow right maybe i'll just stick it out one more day and one day stick it out one more day and one day stick it out one more day and one day just kept kind of rolling and to the just kept kind of rolling and to the just kept kind of rolling and to the point where i started getting back on my point where i started getting back on my point where i started getting back on my feet a little bit i started feeling feet a little bit i started feeling feet a little bit i started feeling better like something changed in me in better like something changed in me in better like something changed in me in that moment with that shower that moment with that shower that moment with that shower and um and um and um i just started kind of putting back i just started kind of putting back i just started kind of putting back together the pieces together the pieces together the pieces until eventually i moved to milwaukee until eventually i moved to milwaukee until eventually i moved to milwaukee and i started and i started and i started going into lake michigan every single going into lake michigan every single going into lake michigan every single day and i was working i got a menial job
06:00day and i was working i got a menial job day and i was working i got a menial job doing some handyman work doing some handyman work doing some handyman work and and i'm like i wanted i was again i was i'm like i wanted i was again i was i'm like i wanted i was again i was going through a big dip depression i going through a big dip depression i going through a big dip depression i wasn't fulfilled i'm like this isn't my wasn't fulfilled i'm like this isn't my wasn't fulfilled i'm like this isn't my purpose isn't what i meant to be here on purpose isn't what i meant to be here on purpose isn't what i meant to be here on this earth for and i just started this earth for and i just started this earth for and i just started getting really depressed anxiety panic getting really depressed anxiety panic getting really depressed anxiety panic attacks ptsd from what i went through attacks ptsd from what i went through attacks ptsd from what i went through like still trying to deal with that like still trying to deal with that like still trying to deal with that stuff stuff stuff so i so i so i one day i'm like you know what i'm just one day i'm like you know what i'm just one day i'm like you know what i'm just gonna go all in gonna go all in gonna go all in and i'm gonna manifest and create the and i'm gonna manifest and create the and i'm gonna manifest and create the life that i want to live life that i want to live life that i want to live and what i envision it and i'm gonna use and what i envision it and i'm gonna use and what i envision it and i'm gonna use cold water as cold water as cold water as the vehicle as the portal to get me the vehicle as the portal to get me the vehicle as the portal to get me there there there so i started going into to lake michigan so i started going into to lake michigan so i started going into to lake michigan every single every single every single day not trying to count days just doing day not trying to count days just doing day not trying to count days just doing it for me and for my own health it for me and for my own health it for me and for my own health and and after six months of doing that um after six months of doing that um after six months of doing that um everything changed so i got everything changed so i got everything changed so i got i went from this menial i went from i went from this menial i went from i went from this menial i went from homeless to this menial job to becoming homeless to this menial job to becoming homeless to this menial job to becoming an executive of of
07:00an executive of of an executive of of one of wisconsin's biggest property one of wisconsin's biggest property one of wisconsin's biggest property management firms management firms management firms running 60 employees running 60 employees running 60 employees um working with the you know going to um working with the you know going to um working with the you know going to work and seeing the ceo of the green bay work and seeing the ceo of the green bay work and seeing the ceo of the green bay packers and you know packers and you know packers and you know just like just like just like out of nowhere right and just out of nowhere right and just out of nowhere right and just being being being you know doing this thing that was you know doing this thing that was you know doing this thing that was better than leaning into this discomfort better than leaning into this discomfort better than leaning into this discomfort that i was going through and facing it that i was going through and facing it that i was going through and facing it um um it it kind of changed everything um as i it it kind of changed everything um as i it it kind of changed everything um as i got there got there got there things started happening where all of a things started happening where all of a things started happening where all of a sudden you know i wanted this high level sudden you know i wanted this high level sudden you know i wanted this high level job and to be important right and then job and to be important right and then job and to be important right and then once i got there once i got there once i got there it changed i'm like i don't really want it changed i'm like i don't really want it changed i'm like i don't really want this right and so now this right and so now this right and so now two months ago two and a half months ago two months ago two and a half months ago two months ago two and a half months ago i left it i left it i left it and i left it and i left it and i left it to start again to start again to start again and and because i'm like this was all an because i'm like this was all an because i'm like this was all an experiment could i do this and then i if experiment could i do this and then i if experiment could i do this and then i if i can do it once i can do it again and i can do it once i can do it again and i can do it once i can do it again and so now it's starting off from zero and
08:00so now it's starting off from zero and so now it's starting off from zero and building up to be able to coach these building up to be able to coach these building up to be able to coach these methods that i've been doing in my own methods that i've been doing in my own methods that i've been doing in my own life life um to teach us to other people who are um to teach us to other people who are um to teach us to other people who are motivated to go out and wanting to motivated to go out and wanting to motivated to go out and wanting to change their life wanting to overcome change their life wanting to overcome change their life wanting to overcome their self-limiting beliefs their self-limiting beliefs their self-limiting beliefs and to you know create a better business and to you know create a better business and to you know create a better business be a better parent be a better be a better parent be a better be a better parent be a better have a better relationship you know have a better relationship you know have a better relationship you know be just a better human being be just a better human being be just a better human being and and you know within you know within you know within and now it's like within these last and now it's like within these last and now it's like within these last two months two months two months i've i've i've almost almost almost gotten back to the level of gotten back to the level of gotten back to the level of of of of the the pay that i was getting in this the the pay that i was getting in this the the pay that i was getting in this big executive job big executive job big executive job being able to coach this and give this being able to coach this and give this being able to coach this and give this to others um all the secrets that's to others um all the secrets that's to others um all the secrets that's amazing so and so that's you know we we amazing so and so that's you know we we amazing so and so that's you know we we went over a lot in your story let's went over a lot in your story let's went over a lot in your story let's unpack you know what's the one decision unpack you know what's the one decision unpack you know what's the one decision i guess that you know kind of helped you i guess that you know kind of helped you i guess that you know kind of helped you to become successful because you were to become successful because you were to become successful because you were successful already kind of with the successful already kind of with the successful already kind of with the sports in in the medical school then hit
09:00sports in in the medical school then hit sports in in the medical school then hit rock bottom boom right then you had rock bottom boom right then you had rock bottom boom right then you had nothing again then went top right to top nothing again then went top right to top nothing again then went top right to top executive executive executive again super successful and boom you've again super successful and boom you've again super successful and boom you've started off your you're you know into started off your you're you know into started off your you're you know into coaching and developing your own brand coaching and developing your own brand coaching and developing your own brand and then it's like you're already in and then it's like you're already in and then it's like you're already in like almost two and a half three months like almost two and a half three months like almost two and a half three months now finding the similar levels of now finding the similar levels of now finding the similar levels of successes like you know successes like you know successes like you know from you know rock bottom to top to from you know rock bottom to top to from you know rock bottom to top to bottom to top again almost essentially bottom to top again almost essentially bottom to top again almost essentially it's like you know what's it's like you know what's it's like you know what's what you know decisions did you make if what you know decisions did you make if what you know decisions did you make if there's one is there a couple that you there's one is there a couple that you there's one is there a couple that you know allowed you to propel forward when know allowed you to propel forward when know allowed you to propel forward when you were at your lowest of the lows yeah exactly and um i think the biggest yeah exactly and um i think the biggest decision decision decision that i i made or the choices that i make that i i made or the choices that i make that i i made or the choices that i make is um not running away is um not running away is um not running away from my problems from my past from from my problems from my past from from my problems from my past from um um the uncomfortableness and that's the uncomfortableness and that's the uncomfortableness and that's something that i learned about going something that i learned about going something that i learned about going into the cold water every single day was into the cold water every single day was into the cold water every single day was you have to face you have to face you have to face who you are who you are who you are and you have to find this discomfort and you have to find this discomfort and you have to find this discomfort this comfort zone and you have to lean
10:00this comfort zone and you have to lean this comfort zone and you have to lean into it and when you lean into it and go into it and when you lean into it and go into it and when you lean into it and go past it then things start opening up and past it then things start opening up and past it then things start opening up and you're not afraid to go and do that in you're not afraid to go and do that in you're not afraid to go and do that in in the real world or in the the societal in the real world or in the the societal in the real world or in the the societal world that we live in world that we live in world that we live in it develops this instinct in you to it develops this instinct in you to it develops this instinct in you to to face what challenges are right in to face what challenges are right in to face what challenges are right in front of your face and instead of front of your face and instead of front of your face and instead of covering them up just owning it covering them up just owning it covering them up just owning it and and my biggest problem is was my biggest problem is was my biggest problem is was my story my story my story when i was going through my darkest time when i was going through my darkest time when i was going through my darkest time the story that i was telling myself was the story that i was telling myself was the story that i was telling myself was that i was worthless i was nothing i that i was worthless i was nothing i that i was worthless i was nothing i couldn't do anything i'm never going to couldn't do anything i'm never going to couldn't do anything i'm never going to be successful and this is it and i'm be successful and this is it and i'm be successful and this is it and i'm done done done right and when that story started right and when that story started right and when that story started changing to changing to changing to nope i am going to nope i am going to nope i am going to i'm going to be this i am why not me i i'm going to be this i am why not me i i'm going to be this i am why not me i think the think the think the the biggest thing is i started asking the biggest thing is i started asking the biggest thing is i started asking myself what if myself what if myself what if now i know david goggins says this a lot now i know david goggins says this a lot now i know david goggins says this a lot and his stuff and i think a lot of and his stuff and i think a lot of and his stuff and i think a lot of successful people come to this pivotal
11:00successful people come to this pivotal successful people come to this pivotal moment in their lives where they ask moment in their lives where they ask moment in their lives where they ask themselves what if themselves what if themselves what if what if what if what if it's possible for me to do this what if it's possible for me to do this what if it's possible for me to do this what if i it like i can be successful what if it i it like i can be successful what if it i it like i can be successful what if it all works out and i started believing in all works out and i started believing in all works out and i started believing in those types of those types of those types of those types of words instead of those types of words instead of those types of words instead of believing the story believing the story believing the story that was right in front of me yes it's that was right in front of me yes it's that was right in front of me yes it's reality i'm still dealing with a lot of reality i'm still dealing with a lot of reality i'm still dealing with a lot of the the fallout from the past the the fallout from the past the the fallout from the past the the trust and rebuilding those the the trust and rebuilding those the the trust and rebuilding those relationships but that doesn't change my relationships but that doesn't change my relationships but that doesn't change my my focus now of my focus now of my focus now of what if i could do more what if what if i could do more what if what if i could do more what if everything works out what if what if everything works out what if what if everything works out what if what if these big dreams that are in my head these big dreams that are in my head these big dreams that are in my head what if i could do them what if i could do them what if i could do them and then i that's where i'm leaning to and then i that's where i'm leaning to and then i that's where i'm leaning to and that's where i'm putting my actions and that's where i'm putting my actions and that's where i'm putting my actions is in those is in those is in those those belief systems because if i go those belief systems because if i go those belief systems because if i go into the other side of you know the into the other side of you know the into the other side of you know the worst what if it doesn't work out well worst what if it doesn't work out well worst what if it doesn't work out well now we're thinking in a sense of lack now we're thinking in a sense of lack now we're thinking in a sense of lack where it's gonna keep you limited you're
12:00where it's gonna keep you limited you're where it's gonna keep you limited you're limiting yourself everything that you're limiting yourself everything that you're limiting yourself everything that you're doing is limiting yourself and what if doing is limiting yourself and what if doing is limiting yourself and what if on the other side is everything is on the other side is everything is on the other side is everything is possible and when everything is possible possible and when everything is possible possible and when everything is possible like you'll like you'll like you'll you'll be surprised on what you can you'll be surprised on what you can you'll be surprised on what you can accomplish accomplish accomplish and when you have that and when you have that and when you have that inner strength to inner strength to inner strength to and that discipline that you that you and that discipline that you that you and that discipline that you that you develop develop develop you know you become kind of fearless you you know you become kind of fearless you you know you become kind of fearless you kind of become kind of bulletproof to kind of become kind of bulletproof to kind of become kind of bulletproof to where where where the peaks and valleys don't matter the peaks and valleys don't matter the peaks and valleys don't matter right the success and the failure like right the success and the failure like right the success and the failure like that's all just a story that we tell that's all just a story that we tell that's all just a story that we tell ourselves this is a success this is a ourselves this is a success this is a ourselves this is a success this is a failure i believe like whether it was my failure i believe like whether it was my failure i believe like whether it was my corporate job or what i went through in corporate job or what i went through in corporate job or what i went through in my story my story um those were lessons that i learned um those were lessons that i learned um those were lessons that i learned that make me better for this next this that make me better for this next this that make me better for this next this next phase this next chapter in my life next phase this next chapter in my life next phase this next chapter in my life because i'm still right rewriting my because i'm still right rewriting my because i'm still right rewriting my story and this next story is all me and story and this next story is all me and story and this next story is all me and it's i'm like just wait and see what i'm it's i'm like just wait and see what i'm it's i'm like just wait and see what i'm going to do going to do going to do and that's what's going to drive me up and that's what's going to drive me up and that's what's going to drive me up is because i don't need to listen to is because i don't need to listen to is because i don't need to listen to anything else i don't see my corporate
13:00anything else i don't see my corporate anything else i don't see my corporate leaving my corporate job as a failure i leaving my corporate job as a failure i leaving my corporate job as a failure i see it as i got what i needed from it see it as i got what i needed from it see it as i got what i needed from it and it was time to move on to the next and it was time to move on to the next and it was time to move on to the next the next chapter i definitely i loved a the next chapter i definitely i loved a the next chapter i definitely i loved a lot of the points you mentioned one of lot of the points you mentioned one of lot of the points you mentioned one of which was like uh in my head to use a which was like uh in my head to use a which was like uh in my head to use a kind of a matter for words like with the kind of a matter for words like with the kind of a matter for words like with the whole what if versus the what if it whole what if versus the what if it whole what if versus the what if it fails mindset it's like you're on the fails mindset it's like you're on the fails mindset it's like you're on the first floor of a home and the what if first floor of a home and the what if first floor of a home and the what if mindset is you looking up and seeing no mindset is you looking up and seeing no mindset is you looking up and seeing no roof roof roof and then what if it doesn't work is you and then what if it doesn't work is you and then what if it doesn't work is you looking down in a basement and seeing no looking down in a basement and seeing no looking down in a basement and seeing no bottom it's like a bottomless pit so bottom it's like a bottomless pit so bottom it's like a bottomless pit so it's like you're there on the first it's like you're there on the first it's like you're there on the first floor it's like which stairs do you want floor it's like which stairs do you want floor it's like which stairs do you want to go or you want to go up or you want to go or you want to go up or you want to go or you want to go up or you want to go down because neither of them just to go down because neither of them just to go down because neither of them just ever stop ever stop ever stop it's kind of essentially who's kind of it's kind of essentially who's kind of it's kind of essentially who's kind of what you're saying with that what if what you're saying with that what if what you're saying with that what if what where's what if not i wanted to what where's what if not i wanted to what where's what if not i wanted to unpack too a little bit because a lot of unpack too a little bit because a lot of unpack too a little bit because a lot of people that are listening and either people that are listening and either people that are listening and either starting their journey or a little early starting their journey or a little early starting their journey or a little early on into it um how does one get over that on into it um how does one get over that on into it um how does one get over that you know i guess they're you know i guess they're you know i guess they're counterintuitive it's almost like an counterintuitive it's almost like an counterintuitive it's almost like an oxymoron with the um you know leaning oxymoron with the um you know leaning oxymoron with the um you know leaning into discomfort like i want better for into discomfort like i want better for into discomfort like i want better for myself so i'm gonna make my life worse
14:00myself so i'm gonna make my life worse myself so i'm gonna make my life worse for myself in the short term like i just for myself in the short term like i just for myself in the short term like i just want to get over that because it doesn't want to get over that because it doesn't want to get over that because it doesn't really make sense when you look at it at really make sense when you look at it at really make sense when you look at it at face value i'm going to make my life face value i'm going to make my life face value i'm going to make my life better by intentionally throwing myself better by intentionally throwing myself better by intentionally throwing myself into things that suck you know so how into things that suck you know so how into things that suck you know so how does one get over that does one get over that does one get over that you can't think of things that i'm doing you can't think of things that i'm doing you can't think of things that i'm doing this and it's gonna suck right it's all this and it's gonna suck right it's all this and it's gonna suck right it's all about perspective um you have to believe about perspective um you have to believe about perspective um you have to believe that that that what you're doing that's uncomfortable what you're doing that's uncomfortable what you're doing that's uncomfortable is what is you're going to get a benefit is what is you're going to get a benefit is what is you're going to get a benefit out of it it's going to propel you into out of it it's going to propel you into out of it it's going to propel you into growth it's going to propel you into growth it's going to propel you into growth it's going to propel you into motivation and success motivation and success motivation and success right so usually right so usually right so usually the mindset that you have to take or or the mindset that you have to take or or the mindset that you have to take or or the the shift you have to start going the the shift you have to start going the the shift you have to start going into into into is that the things that are fearful the is that the things that are fearful the is that the things that are fearful the things that are uncomfortable things that are uncomfortable things that are uncomfortable are the things that are guiding you onto are the things that are guiding you onto are the things that are guiding you onto your journey and your path your journey and your path your journey and your path those are the hints and those are the those are the hints and those are the those are the hints and those are the the lessons that the universe or the lessons that the universe or the lessons that the universe or whatever you believe is throwing at you
15:00whatever you believe is throwing at you whatever you believe is throwing at you and saying you need to do these things and saying you need to do these things and saying you need to do these things because once you get past them because once you get past them because once you get past them is everything but if you keep running is everything but if you keep running is everything but if you keep running away from it away from it away from it you're not gonna get it so it's not like you're not gonna get it so it's not like you're not gonna get it so it's not like this is gonna suck and i'm going to get this is gonna suck and i'm going to get this is gonna suck and i'm going to get through it no no this is an opportunity through it no no this is an opportunity through it no no this is an opportunity this is an opportunity to this is an opportunity to this is an opportunity to to push past and break through those to push past and break through those to push past and break through those limitations limitations limitations and so it's it's seen that and so it's it's seen that and so it's it's seen that and this was um and this was um and this was um this was shown in a in a nobel this was shown in a in a nobel this was shown in a in a nobel peace prize study right and all these peace prize study right and all these peace prize study right and all these discomfort these uncomfortable things discomfort these uncomfortable things discomfort these uncomfortable things are stresses right they're stressful to are stresses right they're stressful to are stresses right they're stressful to us and it's the difference between a us and it's the difference between a us and it's the difference between a distress a stress that's negative and distress a stress that's negative and distress a stress that's negative and makes us sick and things like that and makes us sick and things like that and makes us sick and things like that and eustress a stress that makes us grow and eustress a stress that makes us grow and eustress a stress that makes us grow and makes us successful and the only makes us successful and the only makes us successful and the only difference is your willingness difference is your willingness difference is your willingness to to to experience it to experience it to experience it because with success because with success because with success your willingness your willingness your willingness your success depends on your willingness
16:00your success depends on your willingness your success depends on your willingness to experience the opposite to experience the opposite to experience the opposite so so so the most successful people out there the the most successful people out there the the most successful people out there the entrepreneurs entrepreneurs entrepreneurs they're successful because they were they're successful because they were they're successful because they were willing willing willing to experience what being broke felt like to experience what being broke felt like to experience what being broke felt like because when you're going through the because when you're going through the because when you're going through the the successful journey you are going to the successful journey you are going to the successful journey you are going to feel broke but in actuality you're feel broke but in actuality you're feel broke but in actuality you're gaining wealth gaining wealth gaining wealth right right right so when you're working out you have to so when you're working out you have to so when you're working out you have to feel you have to be willing to feel weak feel you have to be willing to feel weak feel you have to be willing to feel weak but you're actually gaining strength but you're actually gaining strength but you're actually gaining strength right so right so right so you have to be willing to experience the you have to be willing to experience the you have to be willing to experience the opposite of what you're looking after opposite of what you're looking after opposite of what you're looking after and that's really uncomfortable so if and that's really uncomfortable so if and that's really uncomfortable so if you're willing to go into those you're willing to go into those you're willing to go into those uncomfortable situations uncomfortable situations uncomfortable situations you just frame shift it into you just frame shift it into you just frame shift it into i might be experiencing this i might be experiencing this i might be experiencing this uncomfortableness but i know that i'm uncomfortableness but i know that i'm uncomfortableness but i know that i'm getting this getting this getting this yeah on the other side yeah that's a yeah on the other side yeah that's a yeah on the other side yeah that's a good advice one thing i tell myself kind good advice one thing i tell myself kind good advice one thing i tell myself kind of jokingly but like also kind of of jokingly but like also kind of of jokingly but like also kind of seriously is that i always say seriously is that i always say seriously is that i always say that um i'm rich my bank account doesn't that um i'm rich my bank account doesn't that um i'm rich my bank account doesn't show it yet
17:00show it yet show it yet it's a it just it's just not there yet it's a it just it's just not there yet it's a it just it's just not there yet but it's it's comments it's not its way but it's it's comments it's not its way but it's it's comments it's not its way and um another thing to kind of pivot and um another thing to kind of pivot and um another thing to kind of pivot back to what you said earlier about the back to what you said earlier about the back to what you said earlier about the whole like um idea of writing out the whole like um idea of writing out the whole like um idea of writing out the chapters of your life um i feel like chapters of your life um i feel like chapters of your life um i feel like we're all authors we're all authors we're all authors and this book of life i guess and we're and this book of life i guess and we're and this book of life i guess and we're kind of writing the script kind of writing the script kind of writing the script as to which way you want to take it and as to which way you want to take it and as to which way you want to take it and the book can has the book can has the book can has multiple endings so depending on how you multiple endings so depending on how you multiple endings so depending on how you read like write each chapter is where read like write each chapter is where read like write each chapter is where you end up and to you know continue on you end up and to you know continue on you end up and to you know continue on the game david goggins line the game david goggins line the game david goggins line um he says uh something that i find um he says uh something that i find um he says uh something that i find pretty interesting and he mentioned that pretty interesting and he mentioned that pretty interesting and he mentioned that his whole idea is that when he dies his whole idea is that when he dies his whole idea is that when he dies he think he thinks that he's going to he think he thinks that he's going to he think he thinks that he's going to have like a interview have like a interview have like a interview or not with god and he wants the or not with god and he wants the or not with god and he wants the interview to be like hey this is what interview to be like hey this is what interview to be like hey this is what you could have been and when he's at you could have been and when he's at you could have been and when he's at that you know that that interview that you know that that interview that you know that that interview for you know for you know for you know he him to go there and crush you know he him to go there and crush you know he him to go there and crush you know every expectation that was initially
18:00every expectation that was initially every expectation that was initially like you know thought of and him to do like you know thought of and him to do like you know thought of and him to do the things that the things that the things that were impossible and not planned like he were impossible and not planned like he were impossible and not planned like he wants to push himself that hard and that wants to push himself that hard and that wants to push himself that hard and that far far far so i i think that's an amazing way to go so i i think that's an amazing way to go so i i think that's an amazing way to go about you know um about you know um about you know um thinking about it as well it's like you thinking about it as well it's like you thinking about it as well it's like you know what if you broke every expectation know what if you broke every expectation know what if you broke every expectation that you know was that you know was that you know was that was set for you you know what if that was set for you you know what if that was set for you you know what if you were so to do this and you know you you were so to do this and you know you you were so to do this and you know you get to the end of the road whatever you get to the end of the road whatever you get to the end of the road whatever you know you believe you end up and it's know you believe you end up and it's know you believe you end up and it's like like like well i did so much more than i was well i did so much more than i was well i did so much more than i was either a supposed to or b thought was either a supposed to or b thought was either a supposed to or b thought was possible because i just pushed myself possible because i just pushed myself possible because i just pushed myself and went that extra mile i genuinely and went that extra mile i genuinely and went that extra mile i genuinely feel too that you know feel too that you know feel too that you know um um i feel like once you're of age to make i feel like once you're of age to make i feel like once you're of age to make conscious decisions conscious decisions conscious decisions everything on else that happens to you everything on else that happens to you everything on else that happens to you in life from that point on is on you in life from that point on is on you in life from that point on is on you and there's no one else to blame yeah and there's no one else to blame yeah and there's no one else to blame yeah going back to that that going back to that that going back to that that author analogy
19:00author analogy author analogy you are the author you are the director you are the author you are the director you are the author you are the director you are the producer of your story of you are the producer of your story of you are the producer of your story of your script and if you don't like the your script and if you don't like the your script and if you don't like the way that your show or your movie or your way that your show or your movie or your way that your show or your movie or your story is going you have the ability to story is going you have the ability to story is going you have the ability to say cut say cut say cut i'm rewriting it right so a lot of us i'm rewriting it right so a lot of us i'm rewriting it right so a lot of us sit back and we watch our own lives like sit back and we watch our own lives like sit back and we watch our own lives like passively and saying oh i don't like passively and saying oh i don't like passively and saying oh i don't like this is all happening and i don't like this is all happening and i don't like this is all happening and i don't like it it it and not realizing that you have the and not realizing that you have the and not realizing that you have the ability to stop it at any moment and ability to stop it at any moment and ability to stop it at any moment and rewrite whatever you want it to redirect rewrite whatever you want it to redirect rewrite whatever you want it to redirect to to reproduce and bring something new reproduce and bring something new reproduce and bring something new bringing new people bring in bringing new people bring in bringing new people bring in new lighting bring in you know all these new lighting bring in you know all these new lighting bring in you know all these different things that make up your life different things that make up your life different things that make up your life we have the ability to we have the ability to we have the ability to stop it at any moment and stop it at any moment and stop it at any moment and stick with the you know the whole stick with the you know the whole stick with the you know the whole authority thing i feel like a lot of authority thing i feel like a lot of authority thing i feel like a lot of people um people um people um my age my age my age when they break first enter into the when they break first enter into the when they break first enter into the entrepreneurial world especially when entrepreneurial world especially when entrepreneurial world especially when they don't have a mentor or someone to they don't have a mentor or someone to they don't have a mentor or someone to guide them the story that they're guide them the story that they're guide them the story that they're writing is i have to work
20:00writing is i have to work writing is i have to work every single hour of the day every single hour of the day every single hour of the day and you know i have to sacrifice and you know i have to sacrifice and you know i have to sacrifice everything and work as much as i can everything and work as much as i can everything and work as much as i can whenever i can as long as my eyes are whenever i can as long as my eyes are whenever i can as long as my eyes are open and if i can't open my eyes take open and if i can't open my eyes take open and if i can't open my eyes take you know a shot of five hour energy to you know a shot of five hour energy to you know a shot of five hour energy to keep them open a little bit longer and keep them open a little bit longer and keep them open a little bit longer and just work work work and it's like it's just work work work and it's like it's just work work work and it's like it's you know what's your thoughts of people you know what's your thoughts of people you know what's your thoughts of people out there that you know trying to write out there that you know trying to write out there that you know trying to write that story um i i i a lot of gurus and business coaches out a lot of gurus and business coaches out a lot of gurus and business coaches out there are gonna get mad at this but um i there are gonna get mad at this but um i there are gonna get mad at this but um i think mindset is dead and i think think mindset is dead and i think think mindset is dead and i think mindset is [ __ ] and i think grind mindset is [ __ ] and i think grind mindset is [ __ ] and i think grind culture is [ __ ] i think hustle culture is [ __ ] i think hustle culture is [ __ ] i think hustle culture is [ __ ] um because it's culture is [ __ ] um because it's culture is [ __ ] um because it's there's one factor in this whole there's one factor in this whole there's one factor in this whole situation with grind culture and hustle situation with grind culture and hustle situation with grind culture and hustle culture that's actually keeping you from culture that's actually keeping you from culture that's actually keeping you from being successful because you can change being successful because you can change being successful because you can change your thoughts all that you want your thoughts all that you want your thoughts all that you want but if you don't believe but if you don't believe but if you don't believe in in in in what you're doing and that you are in what you're doing and that you are in what you're doing and that you are this person or
21:00this person or this person or this um this um this um you know this success or whatever you're you know this success or whatever you're you know this success or whatever you're doing like let's say it's a real estate doing like let's say it's a real estate doing like let's say it's a real estate agent if i'm like i'm gonna wholesale agent if i'm like i'm gonna wholesale agent if i'm like i'm gonna wholesale real estate and i don't see myself my real estate and i don't see myself my real estate and i don't see myself my identity with identity with identity with being a real estate investor being a real estate investor being a real estate investor it doesn't matter how much i'm working it doesn't matter how much i'm working it doesn't matter how much i'm working because my mind and my beliefs are because my mind and my beliefs are because my mind and my beliefs are always going to be in contrast and it's always going to be in contrast and it's always going to be in contrast and it's always going to be limiting you it's always going to be limiting you it's always going to be limiting you it's always going to be like no you're not always going to be like no you're not always going to be like no you're not you're [ __ ] like you're not this you're [ __ ] like you're not this you're [ __ ] like you're not this so why are you doing this and you're so why are you doing this and you're so why are you doing this and you're going to keep working harder and harder going to keep working harder and harder going to keep working harder and harder but you're going to keep denying but you're going to keep denying but you're going to keep denying yourself success because you don't yourself success because you don't yourself success because you don't believe in yourself and you don't believe in yourself and you don't believe in yourself and you don't believe that you are that real estate believe that you are that real estate believe that you are that real estate investor you don't look at you don't act investor you don't look at you don't act investor you don't look at you don't act it you don't you can fake it all you it you don't you can fake it all you it you don't you can fake it all you want but if you don't believe it on the want but if you don't believe it on the want but if you don't believe it on the in your inside your core in your inside your core in your inside your core then you're never going to get there then you're never going to get there then you're never going to get there so before you even go into mindset and so before you even go into mindset and so before you even go into mindset and grind grind grind you have to have this total belief you have to have this total belief you have to have this total belief system system system into
22:00into who you are and what you do who you are and what you do who you are and what you do and why you're doing it right and it has and why you're doing it right and it has and why you're doing it right and it has to coincide to coincide to coincide because then because then because then then everything kind of then everything kind of then everything kind of that it becomes easy the grind becomes that it becomes easy the grind becomes that it becomes easy the grind becomes less of a grind so yeah definitely all less of a grind so yeah definitely all less of a grind so yeah definitely all the noise i know that we have with the noise i know that we have with the noise i know that we have with social media and advertisements and social media and advertisements and social media and advertisements and everything and all the pressures that we everything and all the pressures that we everything and all the pressures that we have you know from you know family have you know from you know family have you know from you know family members and friends and society and members and friends and society and members and friends and society and everything everything everything it's very hard to find time i believe it's very hard to find time i believe it's very hard to find time i believe when you can just sit down and think when you can just sit down and think when you can just sit down and think especially because most people don't especially because most people don't especially because most people don't practice you know any form of you know practice you know any form of you know practice you know any form of you know breathing or meditation or anything like breathing or meditation or anything like breathing or meditation or anything like that that so a lot of these people are grinding so a lot of these people are grinding so a lot of these people are grinding away away away and never have the time to you know step and never have the time to you know step and never have the time to you know step out of it to even have that awareness to out of it to even have that awareness to out of it to even have that awareness to know that their beliefs and their you know that their beliefs and their you know that their beliefs and their you know their hustle and minds that aren't know their hustle and minds that aren't know their hustle and minds that aren't in in unison so how does one once they in in unison so how does one once they in in unison so how does one once they already you know stomp their foot on the already you know stomp their foot on the already you know stomp their foot on the gas gas gas you know how do they you know find a way
23:00you know how do they you know find a way you know how do they you know find a way to get away from the driver's seat for a to get away from the driver's seat for a to get away from the driver's seat for a quick second or stop at a stop light quick second or stop at a stop light quick second or stop at a stop light very quickly to even get the awareness very quickly to even get the awareness very quickly to even get the awareness to know that they're not in alignment this is all about becoming self-aware this is all about becoming self-aware self-aware of self-aware of self-aware of your your your your patterns your behaviors why you do your patterns your behaviors why you do your patterns your behaviors why you do the things that you do and why you're the things that you do and why you're the things that you do and why you're avoiding it ninety-five percent of what avoiding it ninety-five percent of what avoiding it ninety-five percent of what we do is subconscious we do is subconscious we do is subconscious only five percent of what we do is only five percent of what we do is only five percent of what we do is active active active conscious thought and willpower conscious thought and willpower conscious thought and willpower so we have all these processes and all so we have all these processes and all so we have all these processes and all these behavior patterns that are keeping these behavior patterns that are keeping these behavior patterns that are keeping us in a direction or keeping us out of us in a direction or keeping us out of us in a direction or keeping us out of doing things out of being successful so doing things out of being successful so doing things out of being successful so taking time to actually write down and taking time to actually write down and taking time to actually write down and understand what you're doing on every understand what you're doing on every understand what you're doing on every minute of the day and i had this happen minute of the day and i had this happen minute of the day and i had this happen to me and this is this is my reaction to to me and this is this is my reaction to to me and this is this is my reaction to it and and then it and and then it and and then kind of looking above yourself looking kind of looking above yourself looking kind of looking above yourself looking down on yourself me like why did i down on yourself me like why did i down on yourself me like why did i make that decision
24:00make that decision make that decision why did i have that reaction why did i have that reaction why did i have that reaction and then just being conscious of it and and then just being conscious of it and and then just being conscious of it and identifying like oh i don't like that or identifying like oh i don't like that or identifying like oh i don't like that or that wasn't good or this was keeping me that wasn't good or this was keeping me that wasn't good or this was keeping me back then you can start kind of back then you can start kind of back then you can start kind of reevaluating and strategizing to become reevaluating and strategizing to become reevaluating and strategizing to become more efficient and optimizing more efficient and optimizing more efficient and optimizing what you're doing with your life and what you're doing with your life and what you're doing with your life and you're going to see the number one thing you're going to see the number one thing you're going to see the number one thing that most entrepreneurs and really that most entrepreneurs and really that most entrepreneurs and really successful people do is they track every successful people do is they track every successful people do is they track every single thing that they do every day they single thing that they do every day they single thing that they do every day they everything that they do is intentional everything that they do is intentional everything that they do is intentional like they're not doing anything by the like they're not doing anything by the like they're not doing anything by the seat of their pants seat of their pants seat of their pants everything has been mapped out and is everything has been mapped out and is everything has been mapped out and is pre-planned and and i'll just listen to pre-planned and and i'll just listen to pre-planned and and i'll just listen to rob deer deck and how he optimizes his rob deer deck and how he optimizes his rob deer deck and how he optimizes his life and you know he has his vision he life and you know he has his vision he life and you know he has his vision he he builds it in his mind he practices it he builds it in his mind he practices it he builds it in his mind he practices it he schedules everything out to that half he schedules everything out to that half he schedules everything out to that half hour and then if it doesn't work he just hour and then if it doesn't work he just hour and then if it doesn't work he just tries to optimize it or if it does work tries to optimize it or if it does work tries to optimize it or if it does work he even optimizes even further how can i
25:00he even optimizes even further how can i he even optimizes even further how can i be more efficient and that's how they're be more efficient and that's how they're be more efficient and that's how they're able to do so much able to do so much able to do so much in such a small amount of time so it in such a small amount of time so it in such a small amount of time so it looks like they're grinding and grinding looks like they're grinding and grinding looks like they're grinding and grinding yes they work very hard but it's very yes they work very hard but it's very yes they work very hard but it's very intentional work so it's really and it's intentional work so it's really and it's intentional work so it's really and it's because they know who they are and it's because they know who they are and it's because they know who they are and it's who they aren't who they aren't who they aren't what they're good at and what they're what they're good at and what they're what they're good at and what they're not good at gary v will tell you a list not good at gary v will tell you a list not good at gary v will tell you a list of things that he sucks at he's like i'm of things that he sucks at he's like i'm of things that he sucks at he's like i'm just not going to do those things right just not going to do those things right just not going to do those things right that's why he hires out people that's why he hires out people that's why he hires out people um um but it's because he's optimizing and but it's because he's optimizing and but it's because he's optimizing and he's gotten to the level where he's able he's gotten to the level where he's able he's gotten to the level where he's able to optimize so if you to optimize so if you to optimize so if you just by able just by able just by able knowing what you're doing in your knowing what you're doing in your knowing what you're doing in your productivity throughout your day productivity throughout your day productivity throughout your day and and and your patterns and your behaviors and and your patterns and your behaviors and and your patterns and your behaviors and just seeing it for what they are and just seeing it for what they are and just seeing it for what they are and then just then just then just slowly slowly slowly start optimizing it is going to start optimizing it is going to start optimizing it is going to help you with your productivity it's help you with your productivity it's help you with your productivity it's going to help you be able to be more going to help you be able to be more going to help you be able to be more efficient with efficient with efficient with yeah definitely i think something i yeah definitely i think something i yeah definitely i think something i learned from the other gary gary keller learned from the other gary gary keller learned from the other gary gary keller founder of keller williams another very founder of keller williams another very founder of keller williams another very successful guy
26:00successful guy successful guy he was saying that um he was saying that um he was saying that um you have to one of the you have to one of the you have to one of the most six like core disciplines is like most six like core disciplines is like most six like core disciplines is like you have to commit to you have to commit to you have to commit to and and self mastery whether it's that's like self mastery whether it's that's like self mastery whether it's that's like your actual self but like self mastery your actual self but like self mastery your actual self but like self mastery in your in your in your designated career path you know if you designated career path you know if you designated career path you know if you commit to being commit to being commit to being you know mastering that you know career you know mastering that you know career you know mastering that you know career path then you have to throw in the path then you have to throw in the path then you have to throw in the pareto distribution because within that pareto distribution because within that pareto distribution because within that career you know career path there's career you know career path there's career you know career path there's things that you have to do things that you have to do things that you have to do and there's things that you need to do and there's things that you need to do and there's things that you need to do for example with real estate right you for example with real estate right you for example with real estate right you know know know the main five things i'm using real the main five things i'm using real the main five things i'm using real estate because i'm an agent obviously is estate because i'm an agent obviously is estate because i'm an agent obviously is you know it's you know lead generate you know it's you know lead generate you know it's you know lead generate lead convert you know lead convert you know lead convert you know set appointments negotiate contracts and set appointments negotiate contracts and set appointments negotiate contracts and then role play are like the five core then role play are like the five core then role play are like the five core tax that every agent needs to do tax that every agent needs to do tax that every agent needs to do and then i still gotta post on my social and then i still gotta post on my social and then i still gotta post on my social media i still gotta make flyers i still media i still gotta make flyers i still media i still gotta make flyers i still gotta do open houses and this and that gotta do open houses and this and that gotta do open houses and this and that and stuff like that but it's like and stuff like that but it's like and stuff like that but it's like as you commit to self mastery you'll get
27:00as you commit to self mastery you'll get as you commit to self mastery you'll get so good at what you do that people will so good at what you do that people will so good at what you do that people will start to gravitate around you start to gravitate around you start to gravitate around you to then leverage out those other things to then leverage out those other things to then leverage out those other things to know because they know that you're so to know because they know that you're so to know because they know that you're so good at what you do that they need you good at what you do that they need you good at what you do that they need you to focus on those few certain things to focus on those few certain things to focus on those few certain things and they'll handle the rest that way you and they'll handle the rest that way you and they'll handle the rest that way you don't have to worry which then goes into don't have to worry which then goes into don't have to worry which then goes into the idea of optimizing that you were the idea of optimizing that you were the idea of optimizing that you were talking about as you commit to talking about as you commit to talking about as you commit to self-mastery you optimize because you're self-mastery you optimize because you're self-mastery you optimize because you're mastering mastering mastering optimization as part of mastery and then optimization as part of mastery and then optimization as part of mastery and then you become so locked in when you're you become so locked in when you're you become so locked in when you're locked in locked in locked in that the hours you put in that the hours you put in that the hours you put in equate to weeks or months that other equate to weeks or months that other equate to weeks or months that other people put in and so that allows you to people put in and so that allows you to people put in and so that allows you to then free up your time because then free up your time because then free up your time because you did everything that you have to do you did everything that you have to do you did everything that you have to do in such a short amount of time the rest in such a short amount of time the rest in such a short amount of time the rest of the day you can goof off i mean you of the day you can goof off i mean you of the day you can goof off i mean you could continue working if you so choose could continue working if you so choose could continue working if you so choose but you can go golfing go in my case but you can go golfing go in my case but you can go golfing go in my case basketball or you know football once my basketball or you know football once my basketball or you know football once my ankle heels back up and so you know you ankle heels back up and so you know you ankle heels back up and so you know you could do whatever you'd like once you
28:00could do whatever you'd like once you could do whatever you'd like once you optimize and master whatever craft their optimize and master whatever craft their optimize and master whatever craft their career path you end up going down and and if you and and if you if it's that self mastery that's the if it's that self mastery that's the if it's that self mastery that's the most important most important most important it's it's it's because most people when they have a because most people when they have a because most people when they have a goal goal goal and you talk about any successful person and you talk about any successful person and you talk about any successful person they'll tell you this that the money they'll tell you this that the money they'll tell you this that the money isn't the goal isn't the goal isn't the goal if the money is the goal you're you're if the money is the goal you're you're if the money is the goal you're you're doing it wrong self mastery wrong doing it wrong self mastery wrong doing it wrong self mastery wrong when you become a master money becomes when you become a master money becomes when you become a master money becomes the byproduct the byproduct the byproduct right don't make money the goal make the right don't make money the goal make the right don't make money the goal make the goal mastery and the money becomes the goal mastery and the money becomes the goal mastery and the money becomes the byproduct of that mastery because you're byproduct of that mastery because you're byproduct of that mastery because you're utilizing all that you're optimizing utilizing all that you're optimizing utilizing all that you're optimizing you're becoming more efficient and then you're becoming more efficient and then you're becoming more efficient and then it just starts flowing it just starts flowing it just starts flowing right and it's because you have laid right and it's because you have laid right and it's because you have laid this foundation this foundation this foundation of skill set and of skill set and of skill set and um um dedication and self-discipline and dedication and self-discipline and dedication and self-discipline and you're doing these things every single you're doing these things every single you're doing these things every single day optimizing them and then
29:00day optimizing them and then day optimizing them and then the success becomes the success becomes the success becomes the byproduct not the goal so the byproduct not the goal so the byproduct not the goal so i had the opportunity there's a author i had the opportunity there's a author i had the opportunity there's a author that i had one of the mastermind groups that i had one of the mastermind groups that i had one of the mastermind groups that i'm in the guy who hosts the that i'm in the guy who hosts the that i'm in the guy who hosts the mastermind he brought an author in and mastermind he brought an author in and mastermind he brought an author in and she was talking about and uh he i forget she was talking about and uh he i forget she was talking about and uh he i forget but they were talking about i forget it but they were talking about i forget it but they were talking about i forget it was was was i forget but they were talking about i forget but they were talking about i forget but they were talking about pretty much success is in the win right pretty much success is in the win right pretty much success is in the win right and so and so and so um um and i know when sorry success is helping and i know when sorry success is helping and i know when sorry success is helping others win that's how i went there we go others win that's how i went there we go others win that's how i went there we go and if you want to become successful and if you want to become successful and if you want to become successful it's you know how many people it's you know how many people it's you know how many people you know can you also help you know can you also help you know can you also help you know win in their thing so back to you know win in their thing so back to you know win in their thing so back to gary keller gary keller gary keller he's created two billionaires within he's created two billionaires within he's created two billionaires within this company this company this company and then tons of millionaire real estate and then tons of millionaire real estate and then tons of millionaire real estate agents agents agents and other millionaires without the and other millionaires without the and other millionaires without the entire con you know company which is now entire con you know company which is now entire con you know company which is now international and stuff like that and international and stuff like that and international and stuff like that and he's helped so many people win
30:00he's helped so many people win he's helped so many people win that that it's obvious why he's a billionaire and it's obvious why he's a billionaire and it's obvious why he's a billionaire and no the the and that all goes back to an old ancient and that all goes back to an old ancient and that all goes back to an old ancient wisdom of the more you give the more you wisdom of the more you give the more you wisdom of the more you give the more you receive and it kind of gets receive and it kind of gets receive and it kind of gets modified a little bit and to put into modified a little bit and to put into modified a little bit and to put into terms that make it more relatable terms that make it more relatable terms that make it more relatable money flows money flows money flows success flows and success flows and success flows and it's like a wave it it comes in and it it's like a wave it it comes in and it it's like a wave it it comes in and it goes out but the more that you give the goes out but the more that you give the goes out but the more that you give the more capacity than you have to create or more capacity than you have to create or more capacity than you have to create or that you create to be able to receive that you create to be able to receive that you create to be able to receive so the more so the more so the more money that you give out the more money that you give out the more money that you give out the more capacity you are able to receive then capacity you are able to receive then capacity you are able to receive then you see receive a lot you push a lot out you see receive a lot you push a lot out you see receive a lot you push a lot out and you're able to receive more you'll and you're able to receive more you'll and you're able to receive more you'll see a lot of that of see a lot of that of see a lot of that of you the more that you help people you the more that you help people you the more that you help people the more that you make other people the more that you make other people the more that you make other people successful the more success that you end successful the more success that you end successful the more success that you end up getting you just become a vessel for up getting you just become a vessel for up getting you just become a vessel for success and a conduit of it because it's success and a conduit of it because it's success and a conduit of it because it's gonna take care of you as well that's
31:00gonna take care of you as well that's gonna take care of you as well that's the law of abundance that's the law of the law of abundance that's the law of the law of abundance that's the law of attraction um but having that flow attraction um but having that flow attraction um but having that flow there's another like so growing up um i there's another like so growing up um i there's another like so growing up um i never was really expressive i didn't never was really expressive i didn't never was really expressive i didn't know how to articulate my thoughts as know how to articulate my thoughts as know how to articulate my thoughts as well as i can now and so one thing i did well as i can now and so one thing i did well as i can now and so one thing i did was i just resonated with song lyrics was i just resonated with song lyrics was i just resonated with song lyrics and one of my favorite lines and one of my favorite lines and one of my favorite lines uh from drake who's also my favorite uh from drake who's also my favorite uh from drake who's also my favorite rapper rapper rapper was i wish you would learn to love was i wish you would learn to love was i wish you would learn to love people and use things and not the other people and use things and not the other people and use things and not the other way around and i bring it up while we're way around and i bring it up while we're way around and i bring it up while we're talking on this topic because talking on this topic because talking on this topic because people hear that oh the more you give people hear that oh the more you give people hear that oh the more you give the more you receive and then they give the more you receive and then they give the more you receive and then they give for selfish reasons and that defeats the for selfish reasons and that defeats the for selfish reasons and that defeats the entire purpose you do that and that you entire purpose you do that and that you entire purpose you do that and that you know become the whole you know know become the whole you know know become the whole you know receiving things become non-void once receiving things become non-void once receiving things become non-void once you give for the wrong reason so it's you give for the wrong reason so it's you give for the wrong reason so it's like you have to also keep that in mind like you have to also keep that in mind like you have to also keep that in mind yes you you know the more you get the yes you you know the more you get the yes you you know the more you get the more you receive but then it's also more you receive but then it's also more you receive but then it's also how much you're giving because once how much you're giving because once how much you're giving because once people find out why you gave so that people find out why you gave so that people find out why you gave so that might rub the wrong people the wrong way might rub the wrong people the wrong way might rub the wrong people the wrong way and then everything comes tumbling down and then everything comes tumbling down
32:00and then everything comes tumbling down as well as well as well exactly i exactly i exactly i forget what book that i read this out forget what book that i read this out forget what book that i read this out over who i was listening to but the money that you have but the money that you have isn't actually your money it's just isn't actually your money it's just isn't actually your money it's just chosen you to hold on to it for a little chosen you to hold on to it for a little chosen you to hold on to it for a little bit right so like bit right so like bit right so like if you think about if you think about if you think about going to the store and you got some cash going to the store and you got some cash going to the store and you got some cash in your pocket in your pocket in your pocket that cash was always meant to buy that that cash was always meant to buy that that cash was always meant to buy that thing that you needed right and it's thing that you needed right and it's thing that you needed right and it's actually an investment back into actually an investment back into actually an investment back into everything else into the system into the everything else into the system into the everything else into the system into the source source source but by utilizing the money and using it but by utilizing the money and using it but by utilizing the money and using it as a tool and an energy as a tool and an energy as a tool and an energy then you can kind of start understanding then you can kind of start understanding then you can kind of start understanding that like this money is going out but that like this money is going out but that like this money is going out but it's going to come and it's going to go it's going to come and it's going to go it's going to come and it's going to go find some friends and it's going to come find some friends and it's going to come find some friends and it's going to come back into me and so finding that back into me and so finding that back into me and so finding that that flow that flow that flow of unselfishly don't hold on to it and of unselfishly don't hold on to it and of unselfishly don't hold on to it and that's a big thing that i talk about that's a big thing that i talk about that's a big thing that i talk about into in cold water right the more into in cold water right the more into in cold water right the more control yeah like when you're going in control yeah like when you're going in control yeah like when you're going in the cold water
33:00the cold water the cold water it's freezing it's freezing it's freezing and a lot a lot of the times when i take and a lot a lot of the times when i take and a lot a lot of the times when i take people out and i coach people in this people out and i coach people in this people out and i coach people in this the harder that they fight the cold and the harder that they fight the cold and the harder that they fight the cold and try to control it the colder that they try to control it the colder that they try to control it the colder that they get in the worst time that they have get in the worst time that they have get in the worst time that they have and and the moment when they realize that when the moment when they realize that when the moment when they realize that when you give away the control you give away the control you give away the control is when all the control comes your body is when all the control comes your body is when all the control comes your body starts shifting and starts shifting and starts shifting and the control comes back into their life the control comes back into their life the control comes back into their life so the more control that you give so the more control that you give so the more control that you give away away the more control you actually get it's the more control you actually get it's the more control you actually get it's the same thing with money it's the same the same thing with money it's the same the same thing with money it's the same thing with love it's the same thing with thing with love it's the same thing with thing with love it's the same thing with with in relationships and business the with in relationships and business the with in relationships and business the more that you more that you more that you whatever you're seeking that's what you whatever you're seeking that's what you whatever you're seeking that's what you have to put in the giveaway and that's have to put in the giveaway and that's have to put in the giveaway and that's what you're going to do yes what you're going to do yes what you're going to do yes but before we come back to topic of cold but before we come back to topic of cold but before we come back to topic of cold water there's this one thing i remember water there's this one thing i remember water there's this one thing i remember from from from from philosophy from philosophy from philosophy in college while i was still in before i in college while i was still in before i in college while i was still in before i left left left there's one thing i forget if if it's a there's one thing i forget if if it's a there's one thing i forget if if it's a taoism
34:00taoism taoism or or or you know a buddhist philosophy but it you know a buddhist philosophy but it you know a buddhist philosophy but it was pretty much saying that there's four was pretty much saying that there's four was pretty much saying that there's four kinds of rulers right kinds of rulers right kinds of rulers right and the very best ruler that you can be and the very best ruler that you can be and the very best ruler that you can be is the ruler from the shadow that is the ruler from the shadow that is the ruler from the shadow that doesn't impose his will doesn't impose his will doesn't impose his will actively but all the people carry out actively but all the people carry out actively but all the people carry out their will and think that they're their will and think that they're their will and think that they're carrying out their own but doesn't do it carrying out their own but doesn't do it carrying out their own but doesn't do it actively that's the whole idea of like actively that's the whole idea of like actively that's the whole idea of like in you know in you know in you know the less con you know control you try to the less con you know control you try to the less con you know control you try to force force force on to people on to people on to people the more control kinda you actually end the more control kinda you actually end the more control kinda you actually end up getting because up getting because up getting because you let go and because you let go it you let go and because you let go it you let go and because you let go it comes back comes back comes back but like to get back to but like to get back to but like to get back to to get back to the water that's the to get back to the water that's the to get back to the water that's the secret because like uh i can understand secret because like uh i can understand secret because like uh i can understand a lot of things but a lot of things but a lot of things but can't understand the idea of willingly can't understand the idea of willingly can't understand the idea of willingly getting into cold water so you know how getting into cold water so you know how getting into cold water so you know how does one do that i think you know ice does one do that i think you know ice does one do that i think you know ice baths before for football i hated them baths before for football i hated them baths before for football i hated them um um not a pleasant experience so you know not a pleasant experience so you know not a pleasant experience so you know how does one actually get in the water how does one actually get in the water how does one actually get in the water and give up control like how does that and give up control like how does that and give up control like how does that make you know how's that possible sure
35:00make you know how's that possible sure make you know how's that possible sure how and how does that work how and how does that work how and how does that work how is it making our lives better right how is it making our lives better right how is it making our lives better right and there's a lot of multitude of of and there's a lot of multitude of of and there's a lot of multitude of of reasons why cold water works physical reasons why cold water works physical reasons why cold water works physical mental mental mental emotional emotional emotional but the biggest one that i think but the biggest one that i think but the biggest one that i think is the biggest benefit is that your is the biggest benefit is that your is the biggest benefit is that your whole life whole life whole life how you interact with people what you're how you interact with people what you're how you interact with people what you're triggered by triggered by triggered by is controlled by your nervous system is controlled by your nervous system is controlled by your nervous system subconsciously right it's you something subconsciously right it's you something subconsciously right it's you something triggers you you it triggers your your triggers you you it triggers your your triggers you you it triggers your your nervous system you have this emotional nervous system you have this emotional nervous system you have this emotional response and then you know response and then you know response and then you know some people they yell they scream or some people they yell they scream or some people they yell they scream or they get scared or um they retreat right they get scared or um they retreat right they get scared or um they retreat right we have these responses and it's and we have these responses and it's and we have these responses and it's and it's the backbone of our behavior it's the backbone of our behavior it's the backbone of our behavior and what cold water does and what cold water does and what cold water does is that it is that it is that it we can retrain we can retrain we can retrain our our our stress response stress response stress response consciously consciously consciously and that's the mental that's the mental
36:00and that's the mental that's the mental and that's the mental that's the mental side of it so side of it so side of it so the number one cause of the number one cause of the number one cause of of illness in this in this world of illness in this in this world of illness in this in this world the thing that links everything up the thing that links everything up the thing that links everything up whether it's um whether it's um whether it's um heart attacks smoking addiction obesity heart attacks smoking addiction obesity heart attacks smoking addiction obesity is relying on one thing and that's is relying on one thing and that's is relying on one thing and that's emotional stress emotional stress emotional stress a study just came out and said that a study just came out and said that a study just came out and said that emotional stress was the leading cause emotional stress was the leading cause emotional stress was the leading cause of cardiac events in the world of cardiac events in the world of cardiac events in the world and and what i do is i put you into a deliberate what i do is i put you into a deliberate what i do is i put you into a deliberate a willingful fight or flight state a a willingful fight or flight state a a willingful fight or flight state a high stress and i teach you how to adapt high stress and i teach you how to adapt high stress and i teach you how to adapt to it using breath work to it using breath work to it using breath work and when you're able to and when you're able to and when you're able to adapt to the stress your body doesn't adapt to the stress your body doesn't adapt to the stress your body doesn't know the difference between physical know the difference between physical know the difference between physical stress and emotional stress stress and emotional stress stress and emotional stress so if you can teach yourself how to so if you can teach yourself how to so if you can teach yourself how to adapt to this physical stress this high adapt to this physical stress this high adapt to this physical stress this high physical stress and then all of a sudden physical stress and then all of a sudden physical stress and then all of a sudden you you you come into an emotional stress in your come into an emotional stress in your come into an emotional stress in your everyday life
37:00everyday life everyday life it's going to naturally and it's going to naturally and it's going to naturally and automatically automatically automatically start to change the way your nervous start to change the way your nervous start to change the way your nervous system reacts to stress system reacts to stress system reacts to stress any type of stress any type of stress any type of stress so it's this mad it's not magic like so it's this mad it's not magic like so it's this mad it's not magic like this is backed by science and and with this is backed by science and and with this is backed by science and and with breath work but it's it's magic because breath work but it's it's magic because breath work but it's it's magic because all of a sudden you'd start doing this all of a sudden you'd start doing this all of a sudden you'd start doing this taking a cold shower every single day taking a cold shower every single day taking a cold shower every single day going into an ice bath every day you're going into an ice bath every day you're going into an ice bath every day you're training yourself training yourself training yourself with your conscious brain to reprogram with your conscious brain to reprogram with your conscious brain to reprogram an evolutionary subconscious process an evolutionary subconscious process an evolutionary subconscious process that's unheard of that's unheard of that's unheard of but it's i've seen it but it's i've seen it but it's i've seen it change change change hundreds of people's lives because hundreds of people's lives because hundreds of people's lives because they're not reacting to the stress in they're not reacting to the stress in they're not reacting to the stress in their life anymore and when that's the their life anymore and when that's the their life anymore and when that's the leading cause of everything leading cause of everything leading cause of everything you can just extrapolate from that like you can just extrapolate from that like you can just extrapolate from that like all the benefits that it can have with all the benefits that it can have with all the benefits that it can have with anxiety with depression with anxiety with depression with anxiety with depression with with with with with overeating with with overeating with with overeating with addiction and recovery i was i did a big
38:00addiction and recovery i was i did a big addiction and recovery i was i did a big retreat with retreat with retreat with one of the top one of the top one of the top addiction and recovery addiction and recovery addiction and recovery life coaches out there right now and how life coaches out there right now and how life coaches out there right now and how you you can use the cold water to help get past that by going leaning into help get past that by going leaning into that discomfort that discomfort that discomfort and then you get this multitude and then you get this multitude and then you get this multitude of physical of physical of physical effects from it so you get a 250 effects from it so you get a 250 effects from it so you get a 250 increase in dopamine that lasts anywhere increase in dopamine that lasts anywhere increase in dopamine that lasts anywhere from like four to eight hours dopamine from like four to eight hours dopamine from like four to eight hours dopamine is the the motivating drug it's the it is the the motivating drug it's the it is the the motivating drug it's the it helps with happiness with mood you're helps with happiness with mood you're helps with happiness with mood you're getting getting getting uh 560 percent increase in uh 560 percent increase in uh 560 percent increase in norepinephrine norepinephrine norepinephrine right adrenaline right it's but it's a the adrenaline right it's but it's a the good adrenaline that is used to focus good adrenaline that is used to focus good adrenaline that is used to focus your mind to clarify it to your mind to clarify it to your mind to clarify it to um um helps it's what helps it's what helps it's what people with depression have are lacking people with depression have are lacking people with depression have are lacking and then this this adrenaline release and then this this adrenaline release and then this this adrenaline release actually stops the metabolism in our
39:00actually stops the metabolism in our actually stops the metabolism in our prefrontal cortex and it's called prefrontal cortex and it's called prefrontal cortex and it's called transient hyperfrontality transient hyperfrontality transient hyperfrontality where where when you go into this fight or flight when you go into this fight or flight when you go into this fight or flight state state state um your prefrontal cortex that's where um your prefrontal cortex that's where um your prefrontal cortex that's where all your all your all your your running thoughts your worry lies your running thoughts your worry lies your running thoughts your worry lies your anxiety lifts your panic lives and your anxiety lifts your panic lives and your anxiety lifts your panic lives and when you when you when you when you go into water it stops that when you go into water it stops that when you go into water it stops that part of your brain instantly part of your brain instantly part of your brain instantly and so and so all of a sudden your mind's clear and all of a sudden your mind's clear and all of a sudden your mind's clear and you don't have any racing thoughts it's you don't have any racing thoughts it's you don't have any racing thoughts it's like going into the woods and seeing a like going into the woods and seeing a like going into the woods and seeing a bear come in front of your face and it's bear come in front of your face and it's bear come in front of your face and it's going to eat your face off and then going to eat your face off and then going to eat your face off and then are you thinking about your mortgage are are you thinking about your mortgage are are you thinking about your mortgage are you thinking about your bills are you you thinking about your bills are you you thinking about your bills are you thinking about you know someone not thinking about you know someone not thinking about you know someone not texting you back in your cell phone or texting you back in your cell phone or texting you back in your cell phone or how many followers you have on tick tock how many followers you have on tick tock how many followers you have on tick tock no you're [ __ ] you're like there's a no you're [ __ ] you're like there's a no you're [ __ ] you're like there's a goddamn bear in front of me and i got to goddamn bear in front of me and i got to goddamn bear in front of me and i got to get out of here right so it puts you in get out of here right so it puts you in get out of here right so it puts you in this forced meditative state where this forced meditative state where this forced meditative state where you're in the moment you're in the moment you're in the moment and there you can actually start working and there you can actually start working and there you can actually start working and it gets you into a subconscious and it gets you into a subconscious and it gets you into a subconscious place where now you can start actually place where now you can start actually place where now you can start actually changing these belief patterns
40:00changing these belief patterns changing these belief patterns but you're utilizing and optimizing all but you're utilizing and optimizing all but you're utilizing and optimizing all this physiology in a very short amount this physiology in a very short amount this physiology in a very short amount of time of time of time to propel you into to propel you into to propel you into a new level of a new level of a new level of of your life right to peak performance a of your life right to peak performance a of your life right to peak performance a peak state and that's what i do is i get peak state and that's what i do is i get peak state and that's what i do is i get people into a peak performance state people into a peak performance state people into a peak performance state mentally physically emotionally so yeah mentally physically emotionally so yeah mentally physically emotionally so yeah like long story short train superhumans like long story short train superhumans like long story short train superhumans essentially like the captain america essentially like the captain america essentially like the captain america movie you just got a whole bunch of movie you just got a whole bunch of movie you just got a whole bunch of captain america running around captain america running around captain america running around and and that's where it's going it this this and that's where it's going it this this this is where it's going um you know i i this is where it's going um you know i i this is where it's going um you know i i harry styles just posted harry styles just posted harry styles just posted a a a um a picture on instagram of him going um a picture on instagram of him going um a picture on instagram of him going in an ice bath in in an ice bath in in an ice bath in on tour on tour on tour like this this isn't something that is like this this isn't something that is like this this isn't something that is just like a fad this is just like a fad this is just like a fad this is it's because it's it's getting people it's because it's it's getting people it's because it's it's getting people results results results for mental health for physical peak for mental health for physical peak for mental health for physical peak performance for mental peak performance
41:00performance for mental peak performance performance for mental peak performance for actual for actual for actual artist performance artist performance artist performance um um like in a very short amount of time and like in a very short amount of time and like in a very short amount of time and and and people are just doing this all the time people are just doing this all the time people are just doing this all the time it's just this is one of the top it's just this is one of the top it's just this is one of the top trending new modalities of of wellness trending new modalities of of wellness trending new modalities of of wellness spirituality and peak performance uh spirituality and peak performance uh spirituality and peak performance uh professionally professionally professionally um to to elevate you in whether it's um to to elevate you in whether it's um to to elevate you in whether it's business or sports or lifting or business or sports or lifting or business or sports or lifting or or music or music or music so it's it's yeah it it puts you inside so it's it's yeah it it puts you inside so it's it's yeah it it puts you inside so like and you know everything so like and you know everything so like and you know everything sometimes it's sometimes it's sometimes it's better for some people more than others better for some people more than others better for some people more than others so i know like for intermittent fasting so i know like for intermittent fasting so i know like for intermittent fasting i know it's better for you know men just i know it's better for you know men just i know it's better for you know men just because of how like physiologically you because of how like physiologically you because of how like physiologically you know they're made up or whatever their know they're made up or whatever their know they're made up or whatever their physiological response to it but it's i physiological response to it but it's i physiological response to it but it's i think it has like better for your think it has like better for your think it has like better for your metabolism than it is for a woman or metabolism than it is for a woman or metabolism than it is for a woman or something like that so like for you know something like that so like for you know something like that so like for you know the cold water emergent stuff the cold water emergent stuff the cold water emergent stuff um is there like you know benefits that um is there like you know benefits that um is there like you know benefits that are similar for both men and women it's
42:00are similar for both men and women it's are similar for both men and women it's like like [Music] the metabolism is the same for men and the metabolism is the same for men and women with men you get a little bit more women with men you get a little bit more women with men you get a little bit more of the the testosterone production which of the the testosterone production which of the the testosterone production which is beneficial for you know performance is beneficial for you know performance is beneficial for you know performance in lifting and just general health with in lifting and just general health with in lifting and just general health with testosterone for women in the metabolism testosterone for women in the metabolism testosterone for women in the metabolism it it what happens is that when you do this what happens is that when you do this what happens is that when you do this consistently consistently consistently and your body starts being accustomed to and your body starts being accustomed to and your body starts being accustomed to cold environments and anticipating cold cold environments and anticipating cold cold environments and anticipating cold environments and exposure it starts environments and exposure it starts environments and exposure it starts shifting your fat production from white shifting your fat production from white shifting your fat production from white and yellow fat into brown fat which is and yellow fat into brown fat which is and yellow fat into brown fat which is the brown fats the baby fat that gets the brown fats the baby fat that gets the brown fats the baby fat that gets rapidly metabolized to keep you warm rapidly metabolized to keep you warm rapidly metabolized to keep you warm right so when you do a cold water right so when you do a cold water right so when you do a cold water immersion immersion immersion um um you're burning or it's it's a increase you're burning or it's it's a increase you're burning or it's it's a increase of 350 percent increase in in metabolism of 350 percent increase in in metabolism of 350 percent increase in in metabolism and that's for that's for anybody and that's for that's for anybody and that's for that's for anybody and that was in a study
43:00and that was in a study and that was in a study uh done where they were they're using uh done where they were they're using uh done where they were they're using people and putting them in ice water for people and putting them in ice water for people and putting them in ice water for for a prolonged period of time and for a prolonged period of time and for a prolonged period of time and measuring these processes and they found measuring these processes and they found measuring these processes and they found that 350 increase in metabolism in that 350 increase in metabolism in that 350 increase in metabolism in you know and i tracked it with my aura you know and i tracked it with my aura you know and i tracked it with my aura ring and it was like i think i burned ring and it was like i think i burned ring and it was like i think i burned 120 calories by sitting in the water for 120 calories by sitting in the water for 120 calories by sitting in the water for five minutes five minutes five minutes right and because you have to warm right and because you have to warm right and because you have to warm yourself up your body you're bringing yourself up your body you're bringing yourself up your body you're bringing down your core temperature so it makes down your core temperature so it makes down your core temperature so it makes sense that your body's now has to heat sense that your body's now has to heat sense that your body's now has to heat itself back up so it's starting to burn itself back up so it's starting to burn itself back up so it's starting to burn a lot of calories to try to heat a lot of calories to try to heat a lot of calories to try to heat yourself back up so it makes complete yourself back up so it makes complete yourself back up so it makes complete why it's increasing so you know for why it's increasing so you know for why it's increasing so you know for anyone you know they got all this good anyone you know they got all this good anyone you know they got all this good information and you know they're still information and you know they're still information and you know they're still yet to put it and they might be a little yet to put it and they might be a little yet to put it and they might be a little skeptical how can they start changing skeptical how can they start changing skeptical how can they start changing the kind of their outlook in the the kind of their outlook in the the kind of their outlook in the framework to you know be more accepting framework to you know be more accepting framework to you know be more accepting and receptive of this information you have cold water or just anything in you have cold water or just anything in life cold water like overall outlook on
44:00life cold water like overall outlook on life cold water like overall outlook on life oh man oh that's a that's a good oh man oh that's a that's a good question um question um question um i think he i think it all determines on a lot of things that i start going to i a lot of things that i start going to i say face it and embrace it like you have say face it and embrace it like you have say face it and embrace it like you have to start looking at your life and your to start looking at your life and your to start looking at your life and your struggle struggle struggle um as it's something i call the the um as it's something i call the the um as it's something i call the the golden decision right and i came up with golden decision right and i came up with golden decision right and i came up with this um i don't know if i came up with this um i don't know if i came up with this um i don't know if i came up with this but it's something that i use and i this but it's something that i use and i this but it's something that i use and i just started calling it the golden just started calling it the golden just started calling it the golden decision decision but basically but basically but basically we all have one decision that we have to we all have one decision that we have to we all have one decision that we have to make in life that we have to learn how make in life that we have to learn how make in life that we have to learn how to make in life to make in life to make in life and and because because because somewhere somewhere somewhere sometime in our lives we're going to be sometime in our lives we're going to be sometime in our lives we're going to be thrown into the furnace of pain and thrown into the furnace of pain and thrown into the furnace of pain and suffering it's inevitable it's what's suffering it's inevitable it's what's suffering it's inevitable it's what's going to happen we're all going to be going to happen we're all going to be going to happen we're all going to be going through that at some point in our going through that at some point in our going through that at some point in our life life but just like we melt down gold to
45:00but just like we melt down gold to but just like we melt down gold to purify it and let the impurities rise up purify it and let the impurities rise up purify it and let the impurities rise up to the surface when it's burning to the surface when it's burning to the surface when it's burning we we we do the same thing with ourselves in our do the same thing with ourselves in our do the same thing with ourselves in our pain in our in our struggle and our pain in our in our struggle and our pain in our in our struggle and our discomfort discomfort discomfort and our hurt and our hurt and our hurt is that it's it's this opportunity for is that it's it's this opportunity for is that it's it's this opportunity for all of these things in our past and all all of these things in our past and all all of these things in our past and all of our impurities of ourselves to be of our impurities of ourselves to be of our impurities of ourselves to be coming up to the surface and coming up to the surface and coming up to the surface and what what what what you do with the things that come up what you do with the things that come up what you do with the things that come up with the pain and and the the grief and with the pain and and the the grief and with the pain and and the the grief and the emotional stuff that you've the emotional stuff that you've the emotional stuff that you've repressed the trauma what you choose to repressed the trauma what you choose to repressed the trauma what you choose to do with that do with that do with that ultimately determines your future ultimately determines your future ultimately determines your future and and the decision that comes in the decision that comes in the decision that comes in is what i call the gold incision is is is what i call the gold incision is is is what i call the gold incision is is you either can you either can you either can ignore it ignore it ignore it and blame other people and blame other people and blame other people and and um avoid it with using um avoid it with using um avoid it with using drugs alcohol tv food
46:00drugs alcohol tv food drugs alcohol tv food and all that stuff is going to go right and all that stuff is going to go right and all that stuff is going to go right back down back down back down and you're gonna and you're gonna and you're gonna you're gonna keep the cycle of pain and you're gonna keep the cycle of pain and you're gonna keep the cycle of pain and suffering starting all over again and suffering starting all over again and suffering starting all over again and you're just gonna continue doing that you're just gonna continue doing that you're just gonna continue doing that for the rest of your life for the rest of your life for the rest of your life or or you can make the choice to you can make the choice to you can make the choice to become accountable become a become accountable become a become accountable become a responsibility for those things those responsibility for those things those responsibility for those things those those failures those mistakes those those failures those mistakes those those failures those mistakes those flaws in us flaws in us flaws in us and finally start doing the work to and finally start doing the work to and finally start doing the work to clean out that stuff clean out that stuff clean out that stuff um because once he's clean it all out um because once he's clean it all out um because once he's clean it all out that's when you start to live in this that's when you start to live in this that's when you start to live in this golden golden golden um reality this golden life that you've um reality this golden life that you've um reality this golden life that you've envisioned and that's full of bliss and envisioned and that's full of bliss and envisioned and that's full of bliss and joy and peace and love joy and peace and love joy and peace and love and and that's where that success lies but we that's where that success lies but we that's where that success lies but we all have to all have to all have to make that decision are we going to run make that decision are we going to run make that decision are we going to run away from it or are we finally yeah it's away from it or are we finally yeah it's away from it or are we finally yeah it's amazing like as we start kind of getting amazing like as we start kind of getting amazing like as we start kind of getting closer to wrapping up you know what's closer to wrapping up you know what's closer to wrapping up you know what's one call to action you say for anyone one call to action you say for anyone one call to action you say for anyone that's kind of listening anyone in the that's kind of listening anyone in the that's kind of listening anyone in the audience out there that made it here to audience out there that made it here to audience out there that made it here to the end what's your you know will be the end what's your you know will be the end what's your you know will be your call to action then what can they
47:00your call to action then what can they your call to action then what can they do right now i think the big call to action if you i think the big call to action if you want to get into cold water immersion or want to get into cold water immersion or want to get into cold water immersion or breath work is breath work is breath work is one take set a reminder on your phone one take set a reminder on your phone one take set a reminder on your phone twice a day to just do lsd breathing twice a day to just do lsd breathing twice a day to just do lsd breathing it's long slow and deep we all breathe it's long slow and deep we all breathe it's long slow and deep we all breathe shallow and through our mouths and it's shallow and through our mouths and it's shallow and through our mouths and it's keeping us activated in the stress level keeping us activated in the stress level keeping us activated in the stress level if we remind ourselves throughout the if we remind ourselves throughout the if we remind ourselves throughout the day to take long slow deep breaths it's day to take long slow deep breaths it's day to take long slow deep breaths it's really going to start shifting really going to start shifting really going to start shifting that stress response that stress response that stress response and if you're getting into cold water and if you're getting into cold water and if you're getting into cold water i'm just gonna give you a few tips on i'm just gonna give you a few tips on i'm just gonna give you a few tips on how you can start your morning how you can start your morning how you can start your morning off amazing by taking a cold shower off amazing by taking a cold shower off amazing by taking a cold shower and all you have to do is go into that and all you have to do is go into that and all you have to do is go into that shower you can start it warm and for the shower you can start it warm and for the shower you can start it warm and for the last 30 seconds i want you to turn it last 30 seconds i want you to turn it last 30 seconds i want you to turn it cold and cold enough to where your body cold and cold enough to where your body cold and cold enough to where your body is like whoa that's really cold is like whoa that's really cold is like whoa that's really cold and then i just want you to breathe and then i just want you to breathe and then i just want you to breathe through it for 30 seconds by using a
48:00through it for 30 seconds by using a through it for 30 seconds by using a long slow exhale so just with pursed long slow exhale so just with pursed long slow exhale so just with pursed lips just lips just lips just and just sit in it and breathe through and just sit in it and breathe through and just sit in it and breathe through the discomfort and tell your body you the discomfort and tell your body you the discomfort and tell your body you know do it for 30 seconds one day do it know do it for 30 seconds one day do it know do it for 30 seconds one day do it for for for a minute then the next day see if you a minute then the next day see if you a minute then the next day see if you can increase it can increase it can increase it but just sit in there until your body but just sit in there until your body but just sit in there until your body starts to kind of relax and calm down starts to kind of relax and calm down starts to kind of relax and calm down and you're going to feel this huge sense and you're going to feel this huge sense and you're going to feel this huge sense of accomplishment it's going to put you of accomplishment it's going to put you of accomplishment it's going to put you in a peak activation state in a peak activation state in a peak activation state you're going to be more motivated and you're going to be more motivated and you're going to be more motivated and more capable more capable more capable uh to going and grinding and it was uh to going and grinding and it was uh to going and grinding and it was amazing amazing amazing i'm definitely going to try this as soon i'm definitely going to try this as soon i'm definitely going to try this as soon as starting tomorrow as starting tomorrow as starting tomorrow um um so where can people find you if anyone so where can people find you if anyone so where can people find you if anyone wants to get a hold of you they're super wants to get a hold of you they're super wants to get a hold of you they're super interested you know um want to find you interested you know um want to find you interested you know um want to find you reach out to you get more involved into reach out to you get more involved into reach out to you get more involved into what you have to offer what you have to offer what you have to offer you know where can they find you and get you know where can they find you and get you know where can they find you and get in touch with you there i would go to i would go to like and follow at at coldwater effect
49:00like and follow at at coldwater effect like and follow at at coldwater effect on instagram that's where i'm most on instagram that's where i'm most on instagram that's where i'm most active active we're doing a complete re-haul with the we're doing a complete re-haul with the we're doing a complete re-haul with the website but you can go there as well website but you can go there as well website but you can go there as well www.coldwatereffect.com we've got a lot of really cool things uh we've got a lot of really cool things uh coming up but if you coming up but if you coming up but if you um dm me i get i get back to everyone um dm me i get i get back to everyone um dm me i get i get back to everyone who gives me a message if you're who gives me a message if you're who gives me a message if you're interested in learning more interested in learning more interested in learning more um but i mean those are the things that um but i mean those are the things that um but i mean those are the things that will all be in the show notes for anyone will all be in the show notes for anyone will all be in the show notes for anyone that's interested so if you didn't catch that's interested so if you didn't catch that's interested so if you didn't catch it you don't have to worry about it you don't have to worry about it you don't have to worry about replaying it is all in the show notes replaying it is all in the show notes replaying it is all in the show notes there yeah you want to go over here yeah you want to go over here that are coming up that are coming up that are coming up yeah right so yeah right so yeah right so um um i've got a few different things um so i i've got a few different things um so i i've got a few different things um so i do transformational breath work uh we're do transformational breath work uh we're do transformational breath work uh we're putting together live virtual putting together live virtual putting together live virtual uh breath work classes where you really uh breath work classes where you really uh breath work classes where you really really get into really get into really get into breathing and it's an hour long it's
50:00breathing and it's an hour long it's breathing and it's an hour long it's intense it is filled with music and intense it is filled with music and intense it is filled with music and binaural beats and it really gets you in binaural beats and it really gets you in binaural beats and it really gets you in a deep state of consciousness so look a deep state of consciousness so look a deep state of consciousness so look out for that out for that out for that i'm also taking on clients for coaching i'm also taking on clients for coaching i'm also taking on clients for coaching right now right now right now for my 45 to thrive a 45 day intensive for my 45 to thrive a 45 day intensive for my 45 to thrive a 45 day intensive cold water immersion breath work and cold water immersion breath work and cold water immersion breath work and one-on-one coaching from me on how to one-on-one coaching from me on how to one-on-one coaching from me on how to manifest and manifest and manifest and create the life that you envisioned in create the life that you envisioned in create the life that you envisioned in 45 days and we've seen some amazing 45 days and we've seen some amazing 45 days and we've seen some amazing results with um results with um results with um with you know with you know with you know musicians and uh photographers musicians and uh photographers musicians and uh photographers and uh business people just just you and uh business people just just you and uh business people just just you know had one guy who um tripled his know had one guy who um tripled his know had one guy who um tripled his income in 45 days income in 45 days income in 45 days his revenue and of his of his business his revenue and of his of his business his revenue and of his of his business and just getting to these next levels and just getting to these next levels and just getting to these next levels and getting into a peak performance so and getting into a peak performance so and getting into a peak performance so if you want more information on 45 to if you want more information on 45 to if you want more information on 45 to thrive thrive thrive contact me contact me contact me or and if you just want to have a quick or and if you just want to have a quick or and if you just want to have a quick phone call to see if it's good i'm doing phone call to see if it's good i'm doing phone call to see if it's good i'm doing free consultations to see if uh we can
51:00free consultations to see if uh we can free consultations to see if uh we can meet up and you can find that all on meet up and you can find that all on meet up and you can find that all on twitter and now from one of my favorite twitter and now from one of my favorite twitter and now from one of my favorite parts of the interview the final four parts of the interview the final four parts of the interview the final four questions that we have for every guest questions that we have for every guest questions that we have for every guest that happens to come onto the show the that happens to come onto the show the that happens to come onto the show the first one being first one being first one being is what is the most impactful lesson you is what is the most impactful lesson you is what is the most impactful lesson you learned in life i think uh it was it was the other day i think uh it was it was the other day um i was talking to my buddy who's a um i was talking to my buddy who's a um i was talking to my buddy who's a venture capitalist and i was kind of venture capitalist and i was kind of venture capitalist and i was kind of struggling i'm like i'm never going to struggling i'm like i'm never going to struggling i'm like i'm never going to get to this level get to this level get to this level and uh he said why not you and uh he said why not you and uh he said why not you why not you why not you why not you if you could that was that changed if you could that was that changed if you could that was that changed everything for me and got me to a whole everything for me and got me to a whole everything for me and got me to a whole nother level when i started thinking nother level when i started thinking nother level when i started thinking what is the most admirable trait a what is the most admirable trait a what is the most admirable trait a person can have
52:00um i think accountability and honesty is i think accountability and honesty is i think accountability and honesty is is the is the is the the best one just because the best one just because the best one just because um they're the ones that i always want um they're the ones that i always want um they're the ones that i always want to work with they're the leaders that to work with they're the leaders that to work with they're the leaders that that take responsibility and that take responsibility and that take responsibility and accountability for everything that they accountability for everything that they accountability for everything that they do in life good and bad and that's do in life good and bad and that's do in life good and bad and that's something that i look up to is can you something that i look up to is can you something that i look up to is can you own up to your mistakes own up to your mistakes own up to your mistakes and then and then and then um um i think if you wanted to change i think if you wanted to change i think if you wanted to change someone's life of one book what would someone's life of one book what would someone's life of one book what would you recommend [Music] [Music] that's my that's my that's my favorite book i haven't read anything favorite book i haven't read anything favorite book i haven't read anything that comes close to that comes close to that comes close to the like a mind of like the like a mind of like the like a mind of like mindset shifts and golden nuggets and mindset shifts and golden nuggets and mindset shifts and golden nuggets and gems in that book was like it's like gems in that book was like it's like gems in that book was like it's like every sentence was like crafted in gold every sentence was like crafted in gold every sentence was like crafted in gold like essentially that's a good starting out one that's a good starting out one um like
53:00um like um like there's some there's some there's some there's some there's some there's some ones that go deeper and what that book's ones that go deeper and what that book's ones that go deeper and what that book's based off of that i've gotten into that based off of that i've gotten into that based off of that i've gotten into that those are those are but they're pretty those are those are but they're pretty those are those are but they're pretty they're pretty intense they're pretty intense they're pretty intense but uh no think and grow rich i think if but uh no think and grow rich i think if but uh no think and grow rich i think if you can get into that is what is the legacy that you're trying is what is the legacy that you're trying to leave behind oh man i just got got a little bit of oh man i just got got a little bit of chills there um chills there um chills there um the legacy i want to leave behind is if i can leave this world if i can leave this world leaving one leaving one leaving one person's life for the better person's life for the better person's life for the better and impacting them to and impacting them to and impacting them to live a happy and fulfilled life that's live a happy and fulfilled life that's live a happy and fulfilled life that's success for me that's all i need success for me that's all i need success for me that's all i need and if i can just change one person's and if i can just change one person's and if i can just change one person's life how i made them feel life how i made them feel life how i made them feel and how they treat others that is an and how they treat others that is an and how they treat others that is an amazing legacy to leave behind paul it
54:00amazing legacy to leave behind paul it amazing legacy to leave behind paul it was a was a was a wonderful time on the show i'm super wonderful time on the show i'm super wonderful time on the show i'm super glad to have gotten you on i'm super glad to have gotten you on i'm super glad to have gotten you on i'm super glad that i was able to get in touch glad that i was able to get in touch glad that i was able to get in touch with you and you were you know able to with you and you were you know able to with you and you were you know able to make it um and you know i know the make it um and you know i know the make it um and you know i know the viewers are going to take away a ton i viewers are going to take away a ton i viewers are going to take away a ton i know i did it a lot especially once we know i did it a lot especially once we know i did it a lot especially once we got into the nuts and bolts of it we got into the nuts and bolts of it we got into the nuts and bolts of it we started getting into you know started getting into you know started getting into you know the actual like the actual like the actual like you know you know you know like the scientific-y stuff i was like i like the scientific-y stuff i was like i like the scientific-y stuff i was like i was shooting brain was just getting was shooting brain was just getting was shooting brain was just getting blown away uh so i'm definitely gonna blown away uh so i'm definitely gonna blown away uh so i'm definitely gonna have to rewatch this episode myself have to rewatch this episode myself have to rewatch this episode myself because there's some words you throw because there's some words you throw because there's some words you throw around like the neuro epinephrine and around like the neuro epinephrine and around like the neuro epinephrine and all this other stuff that you were kind all this other stuff that you were kind all this other stuff that you were kind of losing me a little bit because it was of losing me a little bit because it was of losing me a little bit because it was like so in depth and like good i like so in depth and like good i like so in depth and like good i definitely have to go back and rewatch definitely have to go back and rewatch definitely have to go back and rewatch it well well i appreciate you having me on here and i appreciate you having me on here and i appreciate you having me on here and yeah check out the stuff that i have it yeah check out the stuff that i have it yeah check out the stuff that i have it kind of i got resources for you too that kind of i got resources for you too that kind of i got resources for you too that gets more scientific and i'm an i'm a gets more scientific and i'm an i'm a gets more scientific and i'm an i'm a big science and medicine nerd so big science and medicine nerd so big science and medicine nerd so yeah i like it i like hacking that's
55:00yeah i like it i like hacking that's yeah i like it i like hacking that's that system so but i appreciate you that system so but i appreciate you that system so but i appreciate you having me on here this is a blast see having me on here this is a blast see having me on here this is a blast see and and i'm excited