The Transformative Power of Cold Plunging: Insights from Sean Foster of Plunge - Key Takeaways

Key Takeaways

Sean Foster is the founder of Plunge, a cold plunge sauna business in Utah.
He was inspired to start cold plunging after attending a Tony Robbins event.
The business opened in June 2021, initially offering limited memberships.
An unlimited membership option was introduced due to high demand.
Sean's entrepreneurial journey began with an interest in endurance sports and recovery methods.
He previously worked in advertising and tech project management before starting Plunge.
The idea for Plunge stemmed from his personal experience with cold therapy for recovery.

Introduction to Plunge

Overview of Plunge as a cold plunge sauna business.
Sean's background and inspiration for starting the business.

Business Development

Initial membership offerings and the introduction of unlimited plans.
Surprising demand for daily visits from members.

Sean's Background

Growing up in Beaver, Utah, and involvement in sports.
His journey through college and early career in advertising.

Entrepreneurial Mindset

Influence of working with social media influencers on Sean's perspective.
The transition from advertising to entrepreneurship.

Inspiration for Cold Plunging

Sean's personal experience with cold therapy for athletic recovery.
The connection between endurance sports and the need for recovery methods.

Notable Quotes

"We've paid a lot of dumb tax starting plunge."

"I was like, 'Call me back when you guys have an unlimited plan.'"

"It was honestly like the surprise mainly came from not the fact that people wanted to do it, but just that we were surprised that so many people were interested in doing it every day."

Sean Foster Diving Into Plunj The Cold Plunge Sauna Business Proximity Is Power