Episode 10 with Robbie Bent Guided Cold Tubs Saunas and a New Social Experience
00:00[Music] [Music] eyebrow what's up just hanging out man eyebrow what's up just hanging out man eyebrow what's up just hanging out man hanging out in our space that we've hanging out in our space that we've hanging out in our space that we've created that I'm super super proud of created that I'm super super proud of created that I'm super super proud of yeah yeah yeah so why don't you just like let's start so why don't you just like let's start so why don't you just like let's start there right there what this space is there right there what this space is there right there what this space is insane so you just like decided one day insane so you just like decided one day insane so you just like decided one day that you were gonna renovate this garage that you were gonna renovate this garage that you were gonna renovate this garage and do like a cold tub sauna type idea and do like a cold tub sauna type idea and do like a cold tub sauna type idea yeah so it goes back to a much larger yeah so it goes back to a much larger yeah so it goes back to a much larger vision and so it kind of unfolded a vision and so it kind of unfolded a vision and so it kind of unfolded a little randomly but I've been on a little randomly but I've been on a little randomly but I've been on a journey for three years I've been sober journey for three years I've been sober journey for three years I've been sober I don't drink later but my girlfriend I don't drink later but my girlfriend I don't drink later but my girlfriend and I would go to these Russian bath and I would go to these Russian bath and I would go to these Russian bath houses on the weekend and we did them in houses on the weekend and we did them in houses on the weekend and we did them in many countries like 20 plus countries so many countries like 20 plus countries so many countries like 20 plus countries so all over Europe we're living in Berlin all over Europe we're living in Berlin all over Europe we're living in Berlin in San Francisco and every time we would
01:00in San Francisco and every time we would in San Francisco and every time we would go it was the same sort of story it's go it was the same sort of story it's go it was the same sort of story it's like you know a little bit dingy not a like you know a little bit dingy not a like you know a little bit dingy not a lot of thought about the education lot of thought about the education lot of thought about the education around the process the music the around the process the music the around the process the music the lighting but amazing experience and so lighting but amazing experience and so lighting but amazing experience and so every time I'd wake up it was like wow every time I'd wake up it was like wow every time I'd wake up it was like wow like why were those conversations so like why were those conversations so like why were those conversations so good didn't still didn't really know why good didn't still didn't really know why good didn't still didn't really know why at the time but just knew like I felt at the time but just knew like I felt at the time but just knew like I felt great and craziest things started great and craziest things started great and craziest things started happening we would take people at these happening we would take people at these happening we would take people at these crypto conferences and then like the crypto conferences and then like the crypto conferences and then like the next conference there would be more next conference there would be more next conference there would be more people and the next one more until people and the next one more until people and the next one more until there's like you know chat groups about there's like you know chat groups about there's like you know chat groups about like Russian banya Zin the crypto scene like Russian banya Zin the crypto scene like Russian banya Zin the crypto scene and so I was like wow this is really and so I was like wow this is really and so I was like wow this is really weird but cool and so started bringing weird but cool and so started bringing weird but cool and so started bringing some friends in Toronto and for two some friends in Toronto and for two some friends in Toronto and for two years three years we went to years three years we went to years three years we went to southwestern bathhouse really cool spot southwestern bathhouse really cool spot southwestern bathhouse really cool spot on Dundas Street kind of in Etobicoke on Dundas Street kind of in Etobicoke on Dundas Street kind of in Etobicoke yeah it's a cool cool vibe a lot of fun yeah it's a cool cool vibe a lot of fun yeah it's a cool cool vibe a lot of fun and one of my friends was like look man and one of my friends was like look man and one of my friends was like look man I really want to build this I've been I really want to build this I've been I really want to build this I've been driving out here for two years it's driving out here for two years it's driving out here for two years it's pretty far like you know the experience pretty far like you know the experience pretty far like you know the experience is good but like we can do something is good but like we can do something is good but like we can do something better and so I thought about it for a
02:00better and so I thought about it for a better and so I thought about it for a while and I actually just left my job at while and I actually just left my job at while and I actually just left my job at the theorem foundation and crypto a the theorem foundation and crypto a the theorem foundation and crypto a couple weeks ago to do this full-time to couple weeks ago to do this full-time to couple weeks ago to do this full-time to actually move back to Toronto to focus actually move back to Toronto to focus actually move back to Toronto to focus on this full-time and so when I was on this full-time and so when I was on this full-time and so when I was living in this house living in this house living in this house as taking a shower I'm like ah there's as taking a shower I'm like ah there's as taking a shower I'm like ah there's no cold water like what the hell so I no cold water like what the hell so I no cold water like what the hell so I called a plumber tried to get the water called a plumber tried to get the water called a plumber tried to get the water cold and there was just basically no way cold and there was just basically no way cold and there was just basically no way to make the water ice-cold without like to make the water ice-cold without like to make the water ice-cold without like huge expense as a guy well what if I put huge expense as a guy well what if I put huge expense as a guy well what if I put you know buy an ice bath for my backyard you know buy an ice bath for my backyard you know buy an ice bath for my backyard so looked online found this like ice so looked online found this like ice so looked online found this like ice bath company called Marasco Forge talked bath company called Marasco Forge talked bath company called Marasco Forge talked to them and figured by the time we got to them and figured by the time we got to them and figured by the time we got their product here it's gonna cost 10 their product here it's gonna cost 10 their product here it's gonna cost 10 grand was it kind it's a little bit grand was it kind it's a little bit grand was it kind it's a little bit excessive for an ice bath but you know excessive for an ice bath but you know excessive for an ice bath but you know what I'm gonna reach out to them anyway what I'm gonna reach out to them anyway what I'm gonna reach out to them anyway so sent them an email got on the phone so sent them an email got on the phone so sent them an email got on the phone and was like hey why don't you just come and was like hey why don't you just come and was like hey why don't you just come up to Toronto a host you'll pay for your up to Toronto a host you'll pay for your up to Toronto a host you'll pay for your flight flight flight you can like check it out over the July you can like check it out over the July you can like check it out over the July 4th long weekend you never been to 4th long weekend you never been to 4th long weekend you never been to Canada and we'll build the thing Canada and we'll build the thing Canada and we'll build the thing together and my partners were like you together and my partners were like you together and my partners were like you know they're gonna tell you to [ __ ] off
03:00know they're gonna tell you to [ __ ] off know they're gonna tell you to [ __ ] off there's no way like a business owners there's no way like a business owners there's no way like a business owners not gonna come up here and sure enough not gonna come up here and sure enough not gonna come up here and sure enough they responded and we're like yeah what they responded and we're like yeah what they responded and we're like yeah what will come so they come up to my house will come so they come up to my house will come so they come up to my house and I ordered all the gear like I've and I ordered all the gear like I've and I ordered all the gear like I've never even used any of these tools like never even used any of these tools like never even used any of these tools like table saw and miter saw and like the the table saw and miter saw and like the the table saw and miter saw and like the the filtration system the copper coiling and filtration system the copper coiling and filtration system the copper coiling and like at this entire parts list they said like at this entire parts list they said like at this entire parts list they said me it's been like five days on Amazon me it's been like five days on Amazon me it's been like five days on Amazon and going to pool repair shops and you and going to pool repair shops and you and going to pool repair shops and you know plumbing shops and getting HVAC know plumbing shops and getting HVAC know plumbing shops and getting HVAC people to get these parts for me and we people to get these parts for me and we people to get these parts for me and we end up building the ice bath over like a end up building the ice bath over like a end up building the ice bath over like a three-day period in this garage it was three-day period in this garage it was three-day period in this garage it was just like empty and putting it outside just like empty and putting it outside just like empty and putting it outside and the idea was like okay if we're and the idea was like okay if we're and the idea was like okay if we're gonna build the center and put like our gonna build the center and put like our gonna build the center and put like our huge financial resources towards it huge financial resources towards it huge financial resources towards it between me and my partner then my between me and my partner then my between me and my partner then my partner's then like what if nobody comes partner's then like what if nobody comes partner's then like what if nobody comes you know and then you start doubting you know and then you start doubting you know and then you start doubting that what you're creating is like it's that what you're creating is like it's that what you're creating is like it's great and so it was like and tech we great and so it was like and tech we great and so it was like and tech we always put out like an MVP like a always put out like an MVP like a always put out like an MVP like a Minimum Viable Product so you want to Minimum Viable Product so you want to Minimum Viable Product so you want to see like will people use what you're see like will people use what you're see like will people use what you're doing and so we had this ice bath in the
04:00doing and so we had this ice bath in the doing and so we had this ice bath in the backyard and people just start showing backyard and people just start showing backyard and people just start showing up and at first there's like nothing up and at first there's like nothing up and at first there's like nothing around it it's kind of like get in and around it it's kind of like get in and around it it's kind of like get in and you know people are lasting 30 seconds you know people are lasting 30 seconds you know people are lasting 30 seconds but if still friends are messaging me but if still friends are messaging me but if still friends are messaging me like you'll want to come back I want to like you'll want to come back I want to like you'll want to come back I want to drop in and some getting like two to drop in and some getting like two to drop in and some getting like two to three people a day dropping in and as three people a day dropping in and as three people a day dropping in and as people come we started like kind of people come we started like kind of people come we started like kind of iterating on it so Harry and Amanda who iterating on it so Harry and Amanda who iterating on it so Harry and Amanda who you met our other partners are like yo you met our other partners are like yo you met our other partners are like yo we have these like really dope essential we have these like really dope essential we have these like really dope essential oil kits and so we started kind of oil kits and so we started kind of oil kits and so we started kind of people rub essential oils on them to people rub essential oils on them to people rub essential oils on them to kind of bring them in the present moment kind of bring them in the present moment kind of bring them in the present moment this like sense of smell helps them go this like sense of smell helps them go this like sense of smell helps them go beyond this like really intense sense of beyond this like really intense sense of beyond this like really intense sense of touch and so that happens and people are touch and so that happens and people are touch and so that happens and people are not kind of staying in for a minute then not kind of staying in for a minute then not kind of staying in for a minute then they like bring by you know somebody had they like bring by you know somebody had they like bring by you know somebody had a Koshi time and a sound Bowl and so we a Koshi time and a sound Bowl and so we a Koshi time and a sound Bowl and so we start using that and that's helping start using that and that's helping start using that and that's helping people again as an anchor to like stay people again as an anchor to like stay people again as an anchor to like stay in longer now all of a sudden people are in longer now all of a sudden people are in longer now all of a sudden people are in for like two to three minutes and so in for like two to three minutes and so in for like two to three minutes and so we started doing more research but we started doing more research but we started doing more research but what's happening in the body and then what's happening in the body and then what's happening in the body and then you know we have this whole Pratt ball you know we have this whole Pratt ball you know we have this whole Pratt ball of a sudden it really to me was like of a sudden it really to me was like of a sudden it really to me was like this is kind of how great products start
05:00this is kind of how great products start this is kind of how great products start it's like you put something out you it's like you put something out you it's like you put something out you watch people using it you just like watch people using it you just like watch people using it you just like tirelessly tweak and improve it over tirelessly tweak and improve it over tirelessly tweak and improve it over time which kind of brings us to this time which kind of brings us to this time which kind of brings us to this garage so we have you know a bit of a garage so we have you know a bit of a garage so we have you know a bit of a long story but we have this garage and long story but we have this garage and long story but we have this garage and so we're thinking like well we have this so we're thinking like well we have this so we're thinking like well we have this ice bath outside and all these people ice bath outside and all these people ice bath outside and all these people are coming what are we gonna do in the are coming what are we gonna do in the are coming what are we gonna do in the winter they're all right and so we look winter they're all right and so we look winter they're all right and so we look in the garage and my aunt's a designer in the garage and my aunt's a designer in the garage and my aunt's a designer and so we're like hey can you give us and so we're like hey can you give us and so we're like hey can you give us some help like building this little some help like building this little some help like building this little space and then our minds were like well space and then our minds were like well space and then our minds were like well it's you know it'll just be for 10 it's you know it'll just be for 10 it's you know it'll just be for 10 friends to kind of have memberships and friends to kind of have memberships and friends to kind of have memberships and we'll use it as a communal space and we'll use it as a communal space and we'll use it as a communal space and then we can have the space to have then we can have the space to have then we can have the space to have events and so we start building it out events and so we start building it out events and so we start building it out we have like a contractor we do like we have like a contractor we do like we have like a contractor we do like this the cedar flooring you know decide this the cedar flooring you know decide this the cedar flooring you know decide like well we should get a sauna to put like well we should get a sauna to put like well we should get a sauna to put it in a shower it in a shower it in a shower some people like multiple people and as some people like multiple people and as some people like multiple people and as it starts getting built out we realized it starts getting built out we realized it starts getting built out we realized like whoa this is like way cooler than like whoa this is like way cooler than like whoa this is like way cooler than we expect it like we weren't expecting we expect it like we weren't expecting we expect it like we weren't expecting that much and we're like well why don't that much and we're like well why don't that much and we're like well why don't we build a website so my girlfriend just we build a website so my girlfriend just we build a website so my girlfriend just jumps in takes pictures builds like a
06:00jumps in takes pictures builds like a jumps in takes pictures builds like a Squarespace site on her own she Squarespace site on her own she Squarespace site on her own she integrates it with my body and now all integrates it with my body and now all integrates it with my body and now all of a sudden were like oh we have a of a sudden were like oh we have a of a sudden were like oh we have a booking system and so then we're kind of booking system and so then we're kind of booking system and so then we're kind of like well like can we do this legally so like well like can we do this legally so like well like can we do this legally so we you know get some lawyers and to look we you know get some lawyers and to look we you know get some lawyers and to look at it and we end up getting insurance at it and we end up getting insurance at it and we end up getting insurance and a business license and it turns out and a business license and it turns out and a business license and it turns out we have small business right so before we have small business right so before we have small business right so before this like mega Center opens next year we this like mega Center opens next year we this like mega Center opens next year we actually have a book about small actually have a book about small actually have a book about small business recovery centers it's a bit of business recovery centers it's a bit of business recovery centers it's a bit of a different goal than the larger center a different goal than the larger center a different goal than the larger center but it's it just sort of happened by but it's it just sort of happened by but it's it just sort of happened by like trying to provide a really good like trying to provide a really good like trying to provide a really good product product product experience to our friends which to me experience to our friends which to me experience to our friends which to me after building products for 15 years it after building products for 15 years it after building products for 15 years it just feels like super organic nice just feels like super organic nice just feels like super organic nice authentic and like real yeah yeah so authentic and like real yeah yeah so authentic and like real yeah yeah so that's sort of the story of what it is that's sort of the story of what it is that's sort of the story of what it is yeah yeah well yeah and so and so now I yeah yeah well yeah and so and so now I yeah yeah well yeah and so and so now I mean first of all this place is amazing mean first of all this place is amazing mean first of all this place is amazing so you're obviously gonna keep this so you're obviously gonna keep this so you're obviously gonna keep this running like people are gonna come and running like people are gonna come and running like people are gonna come and like check it oh they can they can like check it oh they can they can like check it oh they can they can register online right now essentially
07:00register online right now essentially register online right now essentially yes there's a website we're open now yes there's a website we're open now yes there's a website we're open now from 5:00 to 9:00 p.m. so every night from 5:00 to 9:00 p.m. so every night from 5:00 to 9:00 p.m. so every night sort of 8:30 to 10:00 8:00 to 10:00 is sort of 8:30 to 10:00 8:00 to 10:00 is sort of 8:30 to 10:00 8:00 to 10:00 is an orientation so it's our first time an orientation so it's our first time an orientation so it's our first time you need to come from orientation learn you need to come from orientation learn you need to come from orientation learn about you know what are the benefits of about you know what are the benefits of about you know what are the benefits of the ice bath how to get in the ice bath the ice bath how to get in the ice bath the ice bath how to get in the ice bath how to prepare what are the benefits of how to prepare what are the benefits of how to prepare what are the benefits of the sauna how to get in you get to meet the sauna how to get in you get to meet the sauna how to get in you get to meet some of the community do a little share some of the community do a little share some of the community do a little share we're really trying to like look at it we're really trying to like look at it we're really trying to like look at it as like hand to hand onboarding we're as like hand to hand onboarding we're as like hand to hand onboarding we're the owners of the facility the creator's the owners of the facility the creator's the owners of the facility the creator's the facility are there walking you the facility are there walking you the facility are there walking you through teaching you about the culture through teaching you about the culture through teaching you about the culture that we want to create not only in this that we want to create not only in this that we want to create not only in this facility but the bigger facility as well facility but the bigger facility as well facility but the bigger facility as well and yeah we expect to run this as a and yeah we expect to run this as a and yeah we expect to run this as a business and open multiple versions of business and open multiple versions of business and open multiple versions of this okay and so this is the idea behind this okay and so this is the idea behind this okay and so this is the idea behind this one is kind of like you would come this one is kind of like you would come this one is kind of like you would come you know three times a week and it's a you know three times a week and it's a you know three times a week and it's a supplement to your workout routine so supplement to your workout routine so supplement to your workout routine so it's all about like recovery it's all about like recovery it's all about like recovery environmental training we can talk about environmental training we can talk about environmental training we can talk about that if that's that's interesting but that if that's that's interesting but that if that's that's interesting but it's just like using the hot and cold it's just like using the hot and cold it's just like using the hot and cold yeah it's a heel and strengthen your yeah it's a heel and strengthen your yeah it's a heel and strengthen your body and so you might come in with a body and so you might come in with a body and so you might come in with a group of four you might come in on your group of four you might come in on your group of four you might come in on your own and it's very it's called in word as
08:00own and it's very it's called in word as own and it's very it's called in word as about like going in word and so a lot of about like going in word and so a lot of about like going in word and so a lot of people meditation is not really people meditation is not really people meditation is not really achievable it's difficult maybe they use achievable it's difficult maybe they use achievable it's difficult maybe they use an app or maybe they're just like I've an app or maybe they're just like I've an app or maybe they're just like I've tried that it's not for me this is like tried that it's not for me this is like tried that it's not for me this is like you come to this place you're having you come to this place you're having you come to this place you're having amazing healing effects on your body but amazing healing effects on your body but amazing healing effects on your body but it's also very introspective so you're it's also very introspective so you're it's also very introspective so you're in a bathing suit so there's no phone so in a bathing suit so there's no phone so in a bathing suit so there's no phone so naturally not having your phone for an naturally not having your phone for an naturally not having your phone for an hour yeah you know that in itself is hour yeah you know that in itself is hour yeah you know that in itself is huge you give your mind a bit of time to huge you give your mind a bit of time to huge you give your mind a bit of time to relax and then the ice is just so relax and then the ice is just so relax and then the ice is just so powerful for like removing all thoughts powerful for like removing all thoughts powerful for like removing all thoughts and then so the goal of this place is and then so the goal of this place is and then so the goal of this place is just hey two to three times a week just hey two to three times a week just hey two to three times a week you're coming maybe it's in a community you're coming maybe it's in a community you're coming maybe it's in a community aspect we do some classes too but mostly aspect we do some classes too but mostly aspect we do some classes too but mostly it's just you know getting out of your it's just you know getting out of your it's just you know getting out of your own head relaxing while also getting own head relaxing while also getting own head relaxing while also getting these benefits that are similar to a these benefits that are similar to a these benefits that are similar to a workout yeah I think people are like you workout yeah I think people are like you workout yeah I think people are like you know dying for something like that know dying for something like that know dying for something like that and yeah I mean I've been here three and yeah I mean I've been here three and yeah I mean I've been here three times now and like it's quite the times now and like it's quite the times now and like it's quite the experience and nothing like it exists experience and nothing like it exists experience and nothing like it exists and I've mentioned this to you before to and I've mentioned this to you before to and I've mentioned this to you before to it's like I think people are like you it's like I think people are like you it's like I think people are like you said are they are dying for this kind of
09:00said are they are dying for this kind of said are they are dying for this kind of experience so so yeah maybe just talk experience so so yeah maybe just talk experience so so yeah maybe just talk about the benefits of a cold plunge about the benefits of a cold plunge about the benefits of a cold plunge because I know the first time I was here because I know the first time I was here because I know the first time I was here you really don't do it really well and I you really don't do it really well and I you really don't do it really well and I actually forget a little bit but I know actually forget a little bit but I know actually forget a little bit but I know it's a man yes yeah awesome so the best it's a man yes yeah awesome so the best it's a man yes yeah awesome so the best way to do it I found that that people way to do it I found that that people way to do it I found that that people remember is like explaining what's remember is like explaining what's remember is like explaining what's happening to your body yeah so one the happening to your body yeah so one the happening to your body yeah so one the backstory around this and like I think backstory around this and like I think backstory around this and like I think we're at the very start of a trend where we're at the very start of a trend where we're at the very start of a trend where if you had thought of like IDO five if you had thought of like IDO five if you had thought of like IDO five years ago and look at where it is now I years ago and look at where it is now I years ago and look at where it is now I think the same thing is happening with think the same thing is happening with think the same thing is happening with environmental training the environmental environmental training the environmental environmental training the environmental training is putting your body out of training is putting your body out of training is putting your body out of homeostasis to encourage results and homeostasis to encourage results and homeostasis to encourage results and it's called you stress so very similar it's called you stress so very similar it's called you stress so very similar to when you workout you're putting your to when you workout you're putting your to when you workout you're putting your body through stress and it has these body through stress and it has these body through stress and it has these hormonal responses that create more hormonal responses that create more hormonal responses that create more resilience hot and cold do exactly the resilience hot and cold do exactly the resilience hot and cold do exactly the same thing and if you think about our same thing and if you think about our same thing and if you think about our bodies like our ancestors bodies for the bodies like our ancestors bodies for the bodies like our ancestors bodies for the entire history of human evolution entire history of human evolution entire history of human evolution outside of the last you know 80 years we outside of the last you know 80 years we outside of the last you know 80 years we haven't had control of our environment haven't had control of our environment haven't had control of our environment so be very common for you to be walking
10:00so be very common for you to be walking so be very common for you to be walking around with like an animal skin pelt in around with like an animal skin pelt in around with like an animal skin pelt in the full winter so our bodies can the full winter so our bodies can the full winter so our bodies can actually handle extreme cold and so actually handle extreme cold and so actually handle extreme cold and so that's kind of like you know because that's kind of like you know because that's kind of like you know because we're not exposed to these different we're not exposed to these different we're not exposed to these different temperatures we've lost a bit of our temperatures we've lost a bit of our temperatures we've lost a bit of our resilience sure and so there's a lot of resilience sure and so there's a lot of resilience sure and so there's a lot of research you know Rhonda Patrick is a research you know Rhonda Patrick is a research you know Rhonda Patrick is a great resource for more about what's great resource for more about what's great resource for more about what's happening but there's a lot of research happening but there's a lot of research happening but there's a lot of research people like wim HOF people like Laird people like wim HOF people like Laird people like wim HOF people like Laird Hamilton who's big wave surfer people Hamilton who's big wave surfer people Hamilton who's big wave surfer people like Brian Mackenzie on California like Brian Mackenzie on California like Brian Mackenzie on California training Olympic athletes it's sort of training Olympic athletes it's sort of training Olympic athletes it's sort of the like beginning of this curve of the like beginning of this curve of the like beginning of this curve of where I think all athletes will where I think all athletes will where I think all athletes will understand that like two to three times understand that like two to three times understand that like two to three times a week they should be doing extreme cold a week they should be doing extreme cold a week they should be doing extreme cold extreme hot it will give them an edge as extreme hot it will give them an edge as extreme hot it will give them an edge as you're seeing this now it's like NHL you're seeing this now it's like NHL you're seeing this now it's like NHL players using ice baths so a lot of players using ice baths so a lot of players using ice baths so a lot of athletes have known about ice baths but athletes have known about ice baths but athletes have known about ice baths but it goes so far beyond just recovery so it goes so far beyond just recovery so it goes so far beyond just recovery so that's sort of the backdrop of like that's sort of the backdrop of like that's sort of the backdrop of like where all this is taking place now where all this is taking place now where all this is taking place now what's happening specifically is like what's happening specifically is like what's happening specifically is like you get in the ice and your body's going you get in the ice and your body's going you get in the ice and your body's going into fight-or-flight mode so your brain into fight-or-flight mode so your brain into fight-or-flight mode so your brain is legitimately saying like hey this is legitimately saying like hey this is legitimately saying like hey this could be dangerous you know so what
11:00could be dangerous you know so what could be dangerous you know so what happens is your body your blood vessels happens is your body your blood vessels happens is your body your blood vessels start to constrict so all your heat is start to constrict so all your heat is start to constrict so all your heat is trapped in your core and how that trapped in your core and how that trapped in your core and how that happens your brain triples the amount of happens your brain triples the amount of happens your brain triples the amount of this neurotransmitter called Naraku this neurotransmitter called Naraku this neurotransmitter called Naraku nephron epinephrine is the nephron epinephrine is the nephron epinephrine is the neurotransmitter responsible for like neurotransmitter responsible for like neurotransmitter responsible for like moved attention vigilance moved attention vigilance moved attention vigilance it's an adrenal affect right it's your it's an adrenal affect right it's your it's an adrenal affect right it's your body like hey get in the present right body like hey get in the present right body like hey get in the present right right and so what's happening is like right and so what's happening is like right and so what's happening is like you just feel amazing yeah so the first you just feel amazing yeah so the first you just feel amazing yeah so the first 30 seconds super tough you're breathing 30 seconds super tough you're breathing 30 seconds super tough you're breathing you're trying to hyperventilate right you're trying to hyperventilate right you're trying to hyperventilate right and so as soon as you control your and so as soon as you control your and so as soon as you control your breathing you get through that 30 breathing you get through that 30 breathing you get through that 30 seconds to 1 minute seconds to 1 minute seconds to 1 minute it's Naropa nephron response happens and it's Naropa nephron response happens and it's Naropa nephron response happens and it's just like BAM surrender relaxation it's just like BAM surrender relaxation it's just like BAM surrender relaxation as a results you know it's like the as a results you know it's like the as a results you know it's like the impact of having a coffee or something impact of having a coffee or something impact of having a coffee or something like that where you have this response like that where you have this response like that where you have this response that's just makes you feel alive so that's just makes you feel alive so that's just makes you feel alive so that's the mood now the other benefits that's the mood now the other benefits that's the mood now the other benefits of Naropa nephron it's extremely of Naropa nephron it's extremely of Naropa nephron it's extremely anti-inflammatory so blocks inflammation anti-inflammatory so blocks inflammation anti-inflammatory so blocks inflammation pathways so our bodies now because of pathways so our bodies now because of pathways so our bodies now because of exposure to the environments to our
12:00exposure to the environments to our exposure to the environments to our diets to stress are over inflamed diets to stress are over inflamed diets to stress are over inflamed chronically over inflamed for most chronically over inflamed for most chronically over inflamed for most people our immune systems are generally people our immune systems are generally people our immune systems are generally overactive it's like using like a overactive it's like using like a overactive it's like using like a nuclear bomb in response to these like nuclear bomb in response to these like nuclear bomb in response to these like small impacts and so because it's small impacts and so because it's small impacts and so because it's anti-inflammatory you know it's just anti-inflammatory you know it's just anti-inflammatory you know it's just categorically positive so that's why you categorically positive so that's why you categorically positive so that's why you see athletes doing this because the see athletes doing this because the see athletes doing this because the reduced inflammation increases recovery reduced inflammation increases recovery reduced inflammation increases recovery reduces pain now you know feel like a reduces pain now you know feel like a reduces pain now you know feel like a whole big deal inflammation while whole big deal inflammation while whole big deal inflammation while inflammation is responsible for inflammation is responsible for inflammation is responsible for premature aging it stops production of premature aging it stops production of premature aging it stops production of serotonin in the brain makes it harder serotonin in the brain makes it harder serotonin in the brain makes it harder to be happy there's responsible for like to be happy there's responsible for like to be happy there's responsible for like or has a hand and 70% of diseases things or has a hand and 70% of diseases things or has a hand and 70% of diseases things like rheumatoid arthritis so it's like like rheumatoid arthritis so it's like like rheumatoid arthritis so it's like categorically positive that you know categorically positive that you know categorically positive that you know instead of taking a pill you can just instead of taking a pill you can just instead of taking a pill you can just sit in this cold and this happens yeah sit in this cold and this happens yeah sit in this cold and this happens yeah now there's also an impact on your now there's also an impact on your now there's also an impact on your immune system so it varies it increases immune system so it varies it increases immune system so it varies it increases the variability of your white blood cell the variability of your white blood cell the variability of your white blood cell stack which is like one of the leading stack which is like one of the leading stack which is like one of the leading indicators of people that live to over indicators of people that live to over indicators of people that live to over 100 so anything that can do that it's 100 so anything that can do that it's 100 so anything that can do that it's like amazing functionally in your body
13:00like amazing functionally in your body like amazing functionally in your body so this Naropa nephron I'm gonna get a so this Naropa nephron I'm gonna get a so this Naropa nephron I'm gonna get a little bit technical here but it shuts little bit technical here but it shuts little bit technical here but it shuts down the electrical gradient across your down the electrical gradient across your down the electrical gradient across your mitochondria so mitochondria you have mitochondria so mitochondria you have mitochondria so mitochondria you have this in every cell it's like the thing this in every cell it's like the thing this in every cell it's like the thing that's generating it's actually bacteria that's generating it's actually bacteria that's generating it's actually bacteria that's generating the energy in your that's generating the energy in your that's generating the energy in your cells it's converting food to energy so cells it's converting food to energy so cells it's converting food to energy so when this electrochemical gradient shuts when this electrochemical gradient shuts when this electrochemical gradient shuts down your mitochondria saying like hey I down your mitochondria saying like hey I down your mitochondria saying like hey I need to survive and so the only way it need to survive and so the only way it need to survive and so the only way it can survive it eats your white fat these can survive it eats your white fat these can survive it eats your white fat these mitochondria and your brown fat cells mitochondria and your brown fat cells mitochondria and your brown fat cells eats your white fat to create heat so eats your white fat to create heat so eats your white fat to create heat so that's how your body actually heats up that's how your body actually heats up that's how your body actually heats up it's called thermogenesis and so what it's called thermogenesis and so what it's called thermogenesis and so what that does it triples your metabolism so that does it triples your metabolism so that does it triples your metabolism so if you're thinking about like losing if you're thinking about like losing if you're thinking about like losing weight body composition is just so weight body composition is just so weight body composition is just so interesting to me that your body interesting to me that your body interesting to me that your body actually eats a sailfin fat create heat actually eats a sailfin fat create heat actually eats a sailfin fat create heat and then finally they've done a bunch of and then finally they've done a bunch of and then finally they've done a bunch of studies on animals and hibernation and studies on animals and hibernation and studies on animals and hibernation and they see the cold creates these cold they see the cold creates these cold they see the cold creates these cold shock proteins in your brain so this is shock proteins in your brain so this is shock proteins in your brain so this is super interesting because your brain is super interesting because your brain is super interesting because your brain is a combination of like trillions of a combination of like trillions of a combination of like trillions of neurons connected by synapses and neurons connected by synapses and neurons connected by synapses and synapses is where like memory and
14:00synapses is where like memory and synapses is where like memory and learning is stored and these things just learning is stored and these things just learning is stored and these things just die over time you have a limited amount die over time you have a limited amount die over time you have a limited amount they're always breaking down as you get they're always breaking down as you get they're always breaking down as you get older the rate of breakdown is much older the rate of breakdown is much older the rate of breakdown is much faster and it's shown that cold shock faster and it's shown that cold shock faster and it's shown that cold shock proteins can help protect against proteins can help protect against proteins can help protect against degradation of the synapses so like degradation of the synapses so like degradation of the synapses so like super interesting that you can super interesting that you can super interesting that you can potentially protect against cognitive potentially protect against cognitive potentially protect against cognitive decline for both cold and hot so there's decline for both cold and hot so there's decline for both cold and hot so there's all the physical benefits so just like all the physical benefits so just like all the physical benefits so just like quick summary you know there's the quick summary you know there's the quick summary you know there's the boosted mood which alone for me is worth boosted mood which alone for me is worth boosted mood which alone for me is worth the reduced inflammation the increased the reduced inflammation the increased the reduced inflammation the increased immune system the increased metabolism immune system the increased metabolism immune system the increased metabolism the protection against neuro the protection against neuro the protection against neuro degeneration it's like yeah you know two degeneration it's like yeah you know two degeneration it's like yeah you know two minutes of your time minutes of your time minutes of your time to get that kind of impact but I don't to get that kind of impact but I don't to get that kind of impact but I don't think there's anything else you can do think there's anything else you can do think there's anything else you can do on the planet including exercise that on the planet including exercise that on the planet including exercise that has that kind of hormonal impact on your has that kind of hormonal impact on your has that kind of hormonal impact on your body and then there's like the mental body and then there's like the mental body and then there's like the mental impact right so you know you did the ice impact right so you know you did the ice impact right so you know you did the ice baths yourself and you can give a quick baths yourself and you can give a quick baths yourself and you can give a quick feedback of what it was like today which feedback of what it was like today which feedback of what it was like today which might be cool for people listening but might be cool for people listening but might be cool for people listening but you get in there and it's like stimulus you get in there and it's like stimulus you get in there and it's like stimulus like you're just like I'm facing like like you're just like I'm facing like like you're just like I'm facing like this is crazy the first time I did it I
15:00this is crazy the first time I did it I this is crazy the first time I did it I was just like seeing pink what is was just like seeing pink what is was just like seeing pink what is happening and so you really have to happening and so you really have to happening and so you really have to realize like okay this is what cold realize like okay this is what cold realize like okay this is what cold feels like and let go and surrender it's feels like and let go and surrender it's feels like and let go and surrender it's as kind of a tool that's like a forced as kind of a tool that's like a forced as kind of a tool that's like a forced meditation so I've seen people here like meditation so I've seen people here like meditation so I've seen people here like you know 20 years I haven't been able to you know 20 years I haven't been able to you know 20 years I haven't been able to meditate I just can't sit still in focus meditate I just can't sit still in focus meditate I just can't sit still in focus and they're like and this was the first and they're like and this was the first and they're like and this was the first time my thoughts just quieted and so time my thoughts just quieted and so time my thoughts just quieted and so what you start to learn is like okay what you start to learn is like okay what you start to learn is like okay this is cold but I don't have a choice I this is cold but I don't have a choice I this is cold but I don't have a choice I can react or it can let go and so what can react or it can let go and so what can react or it can let go and so what it sort of trains it sort of trains it sort of trains you do is like oh here's anger coming I you do is like oh here's anger coming I you do is like oh here's anger coming I can yell or I can just see it's anger can yell or I can just see it's anger can yell or I can just see it's anger you know here's anxiety you know I can you know here's anxiety you know I can you know here's anxiety you know I can cry or get afraid or you can just let go cry or get afraid or you can just let go cry or get afraid or you can just let go and so it's sort of a hack let's call it and so it's sort of a hack let's call it and so it's sort of a hack let's call it physical hack to get into meditative physical hack to get into meditative physical hack to get into meditative state without requiring the meditation state without requiring the meditation state without requiring the meditation and so for people who are first-timers and so for people who are first-timers and so for people who are first-timers have really crazy mind have trouble have really crazy mind have trouble have really crazy mind have trouble quieting down it's a the best tool or quieting down it's a the best tool or quieting down it's a the best tool or tactic I've seen mentally and even if tactic I've seen mentally and even if tactic I've seen mentally and even if there was no physical benefits just for there was no physical benefits just for there was no physical benefits just for that like mental experience I would do that like mental experience I would do that like mental experience I would do it and then I mean it would love to hear
16:00it and then I mean it would love to hear it and then I mean it would love to hear your feedback on this also but it's not your feedback on this also but it's not your feedback on this also but it's not just like getting into an ice bath you just like getting into an ice bath you just like getting into an ice bath you know I've had a fleet here who are like know I've had a fleet here who are like know I've had a fleet here who are like wow I can't believe you've made this wow I can't believe you've made this wow I can't believe you've made this into like a good experience like this into like a good experience like this into like a good experience like this was like torture for us for 10 years and was like torture for us for 10 years and was like torture for us for 10 years and and it's you know we've combined this and it's you know we've combined this and it's you know we've combined this whole thing about this present moment whole thing about this present moment whole thing about this present moment setting an intention using this time setting an intention using this time setting an intention using this time when your mind is quiet to like when your mind is quiet to like when your mind is quiet to like encourage mental strength and you know encourage mental strength and you know encourage mental strength and you know we've combined it with aromatherapy when we've combined it with aromatherapy when we've combined it with aromatherapy when you get in sound healing when you get in you get in sound healing when you get in you get in sound healing when you get in all these other elements to make it into all these other elements to make it into all these other elements to make it into like a real personal journey I think like a real personal journey I think like a real personal journey I think that's kind of what makes this special that's kind of what makes this special that's kind of what makes this special is it's not a Recovery Center is it's not a Recovery Center is it's not a Recovery Center it's like Soho House aesthetic combined it's like Soho House aesthetic combined it's like Soho House aesthetic combined with recovery elements that like brings with recovery elements that like brings with recovery elements that like brings you into the present moment mmm yeah you into the present moment mmm yeah you into the present moment mmm yeah yeah I totally agree man I mean it's a yeah I totally agree man I mean it's a yeah I totally agree man I mean it's a it is much more of an actually Harriet it is much more of an actually Harriet it is much more of an actually Harriet Amanda and I were talking about spaces Amanda and I were talking about spaces Amanda and I were talking about spaces and like creating and cultivating spaces and like creating and cultivating spaces and like creating and cultivating spaces for really like experiences that we're for really like experiences that we're for really like experiences that we're just not going to have on our day to day just not going to have on our day to day just not going to have on our day to day and and they're an really extreme and and they're an really extreme and and they're an really extreme experiences even you know and for me I
17:00experiences even you know and for me I experiences even you know and for me I look for the extremes you know and look for the extremes you know and look for the extremes you know and because I find that as I discover the because I find that as I discover the because I find that as I discover the extremes on each spectrum I actually can extremes on each spectrum I actually can extremes on each spectrum I actually can really expand my awareness and really expand my awareness and really expand my awareness and understand like well where do what is it understand like well where do what is it understand like well where do what is it where is it well where am I well that's where is it well where am I well that's where is it well where am I well that's it's a nice reference point for whatever it's a nice reference point for whatever it's a nice reference point for whatever it is for how we experience life you it is for how we experience life you it is for how we experience life you know and so you know cold and hot is one know and so you know cold and hot is one know and so you know cold and hot is one example of an extreme like movement and example of an extreme like movement and example of an extreme like movement and stillness another example right and but stillness another example right and but stillness another example right and but and this is kind of what drew me to this and this is kind of what drew me to this and this is kind of what drew me to this so much was like yeah this makes sense so much was like yeah this makes sense so much was like yeah this makes sense and and and and yeah maybe just giving even a little and yeah maybe just giving even a little and yeah maybe just giving even a little bit about my experience today like so bit about my experience today like so bit about my experience today like so this is the third time I've done it this this is the third time I've done it this this is the third time I've done it this was actually the most difficult as I was was actually the most difficult as I was was actually the most difficult as I was telling you and I went it 2 minutes telling you and I went it 2 minutes telling you and I went it 2 minutes today where previously I did four but today where previously I did four but today where previously I did four but not say my name it it was that like not say my name it it was that like not say my name it it was that like insane flight or fight fight or flight insane flight or fight fight or flight insane flight or fight fight or flight yeah and it was like to be honest but it
18:00yeah and it was like to be honest but it yeah and it was like to be honest but it kind of felt like a birth trauma and kind of felt like a birth trauma and kind of felt like a birth trauma and felt like I was being born and it was felt like I was being born and it was felt like I was being born and it was like oh [ __ ] like oh [ __ ] like oh [ __ ] you know and and yeah and it's just you you know and and yeah and it's just you you know and and yeah and it's just you know really in the last week I've been know really in the last week I've been know really in the last week I've been kind of more on the quicker end of kind of more on the quicker end of kind of more on the quicker end of things just because I'm going away for a things just because I'm going away for a things just because I'm going away for a few months and like trying to get things few months and like trying to get things few months and like trying to get things going and organize before I leave and going and organize before I leave and going and organize before I leave and all that and so I tend to get into more all that and so I tend to get into more all that and so I tend to get into more of an anxious and it's not sleeping as of an anxious and it's not sleeping as of an anxious and it's not sleeping as well and all that stuff and and this and well and all that stuff and and this and well and all that stuff and and this and when you come into the cold tub it's when you come into the cold tub it's when you come into the cold tub it's like all that has to drop immediately like all that has to drop immediately like all that has to drop immediately you know so I think the first two times you know so I think the first two times you know so I think the first two times I came in a little more relaxed which I came in a little more relaxed which I came in a little more relaxed which allowed me to surrender more but it was allowed me to surrender more but it was allowed me to surrender more but it was which was it was a nice experience today which was it was a nice experience today which was it was a nice experience today you know just noticing how certain parts you know just noticing how certain parts you know just noticing how certain parts of my body were holding on and didn't of my body were holding on and didn't of my body were holding on and didn't want to let go and didn't want to want to let go and didn't want to want to let go and didn't want to surrender and you're just forced to surrender and you're just forced to surrender and you're just forced to bring awareness to that and really look bring awareness to that and really look bring awareness to that and really look at it and and just like just really you at it and and just like just really you at it and and just like just really you don't have the choice you know you kind don't have the choice you know you kind don't have the choice you know you kind of like you could fight it and it's of like you could fight it and it's of like you could fight it and it's gonna be uncomfortable but then that's gonna be uncomfortable but then that's gonna be uncomfortable but then that's why I love about this practice is like
19:00why I love about this practice is like why I love about this practice is like it is that kind of dance between the it is that kind of dance between the it is that kind of dance between the parts of you that want to fight it and parts of you that want to fight it and parts of you that want to fight it and resist and then the the spaciousness of resist and then the the spaciousness of resist and then the the spaciousness of noticing that and just being with it not noticing that and just being with it not noticing that and just being with it not unlike you know but pause and retreat or unlike you know but pause and retreat or unlike you know but pause and retreat or something like that but just on a something like that but just on a something like that but just on a quicker time scale here you know so quicker time scale here you know so quicker time scale here you know so coming in with more thoughts in your coming in with more thoughts in your coming in with more thoughts in your head like how do you feel now I feel a head like how do you feel now I feel a head like how do you feel now I feel a lot calmer for sure yeah just even just lot calmer for sure yeah just even just lot calmer for sure yeah just even just even not thinking too much outside of I even not thinking too much outside of I even not thinking too much outside of I think you know not thinking about like think you know not thinking about like think you know not thinking about like oh oh there's all these things I need to oh oh there's all these things I need to oh oh there's all these things I need to do you know and so not needing tip like do you know and so not needing tip like do you know and so not needing tip like future eyes right now and just like future eyes right now and just like future eyes right now and just like being here it's like it's fine you know being here it's like it's fine you know being here it's like it's fine you know I'm going to my girlfriend after this I I'm going to my girlfriend after this I I'm going to my girlfriend after this I can feel it you know it's like it's like can feel it you know it's like it's like can feel it you know it's like it's like ah this is gonna be a good weekend yes ah this is gonna be a good weekend yes ah this is gonna be a good weekend yes so yeah more chill for sure I'm starting so yeah more chill for sure I'm starting so yeah more chill for sure I'm starting to think I kind of have this theory that to think I kind of have this theory that to think I kind of have this theory that like these states these like these states these like these states these extreme states you're talking about like extreme states you're talking about like extreme states you're talking about like finding these extremes they weakened the finding these extremes they weakened the finding these extremes they weakened the defenses of the ego in ways and as a defenses of the ego in ways and as a defenses of the ego in ways and as a result you can start to reprogram result you can start to reprogram result you can start to reprogram patterns right so psychedelics do that
20:00patterns right so psychedelics do that patterns right so psychedelics do that but I really think the cold your mind but I really think the cold your mind but I really think the cold your mind shuts down you're not thinking you just shuts down you're not thinking you just shuts down you're not thinking you just mentioned like I'm not thinking about mentioned like I'm not thinking about mentioned like I'm not thinking about these tasks yeah as a result what are these tasks yeah as a result what are these tasks yeah as a result what are you thinking about right and I can start you thinking about right and I can start you thinking about right and I can start thinking like you know I radiate love or thinking like you know I radiate love or thinking like you know I radiate love or I'm a leader or I'm brave or whatever it I'm a leader or I'm brave or whatever it I'm a leader or I'm brave or whatever it is you could start to like reprogram is you could start to like reprogram is you could start to like reprogram patterns that are defense mechanisms patterns that are defense mechanisms patterns that are defense mechanisms you've built up over time right and so you've built up over time right and so you've built up over time right and so I'm really starting to think or find I'm really starting to think or find I'm really starting to think or find like in my own practices anything that like in my own practices anything that like in my own practices anything that can like weaken the defenses of the ego can like weaken the defenses of the ego can like weaken the defenses of the ego of the default mode network is just you of the default mode network is just you of the default mode network is just you know you should be sought out by like know you should be sought out by like know you should be sought out by like everybody so you can start to kind of everybody so you can start to kind of everybody so you can start to kind of actually make changes yeah yeah so so actually make changes yeah yeah so so actually make changes yeah yeah so so yeah I guess the way I would interpret yeah I guess the way I would interpret yeah I guess the way I would interpret that and look at it is like these these that and look at it is like these these that and look at it is like these these parts of us that are you know let's say parts of us that are you know let's say parts of us that are you know let's say egoic again I typically just use the egoic again I typically just use the egoic again I typically just use the word parts because sure I would call word parts because sure I would call word parts because sure I would call them our man manager parts when I if them our man manager parts when I if them our man manager parts when I if that's ifs language and you know so that that's ifs language and you know so that that's ifs language and you know so that part of me that's like really working part of me that's like really working part of me that's like really working really fast and like needs to get all really fast and like needs to get all really fast and like needs to get all this stuff done it's a manager part of
21:00this stuff done it's a manager part of this stuff done it's a manager part of me that really wants to like help out me that really wants to like help out me that really wants to like help out and do [ __ ] and it's a great part of me and do [ __ ] and it's a great part of me and do [ __ ] and it's a great part of me you know but what happens is like it you know but what happens is like it you know but what happens is like it believes in this role so deeply and it believes in this role so deeply and it believes in this role so deeply and it really believes that this is me and it really believes that this is me and it really believes that this is me and it really like becomes me so it actually really like becomes me so it actually really like becomes me so it actually doesn't give space for any of these doesn't give space for any of these doesn't give space for any of these other parts of me that you know maybe other parts of me that you know maybe other parts of me that you know maybe want to do other things or maybe want to want to do other things or maybe want to want to do other things or maybe want to because it really feels like it has to because it really feels like it has to because it really feels like it has to do this and so we get so entrenched and do this and so we get so entrenched and do this and so we get so entrenched and like entangled within this role and it's like entangled within this role and it's like entangled within this role and it's sometimes it's hard to come out of it sometimes it's hard to come out of it sometimes it's hard to come out of it you know sometimes it's hard to just you know sometimes it's hard to just you know sometimes it's hard to just take a moment and give other parts some take a moment and give other parts some take a moment and give other parts some space you know like a part of us that space you know like a part of us that space you know like a part of us that just wants a chill because that part just wants a chill because that part just wants a chill because that part believes so much it has to do that so believes so much it has to do that so believes so much it has to do that so the cold tub really allows that just the cold tub really allows that just the cold tub really allows that just kind of like tells that part like hey kind of like tells that part like hey kind of like tells that part like hey you're not the only one here you know you're not the only one here you know you're not the only one here you know there's like there's actually like all there's like there's actually like all there's like there's actually like all these other things that are happening these other things that are happening these other things that are happening and and and so because that part doesn't
22:00and and and so because that part doesn't and and and so because that part doesn't isn't very present moment aware right isn't very present moment aware right isn't very present moment aware right it's like actually future it's like actually future it's like actually future future away and it's like all it's future away and it's like all it's future away and it's like all it's thinking about is like getting tasks thinking about is like getting tasks thinking about is like getting tasks done or whatever and again it's like I done or whatever and again it's like I done or whatever and again it's like I don't call it the ego just because like don't call it the ego just because like don't call it the ego just because like that's a great like thank God for that that's a great like thank God for that that's a great like thank God for that part of me right I'd like it's a really part of me right I'd like it's a really part of me right I'd like it's a really good part of me but it's just when it good part of me but it's just when it good part of me but it's just when it takes over the system it could start to takes over the system it could start to takes over the system it could start to create like inner conflict and chaos create like inner conflict and chaos create like inner conflict and chaos right so so that's what they that's just right so so that's what they that's just right so so that's what they that's just what I love about this practice and what I love about this practice and what I love about this practice and really like this is kind of what I look really like this is kind of what I look really like this is kind of what I look for in life is like what are the for in life is like what are the for in life is like what are the practices that can actually allow me to practices that can actually allow me to practices that can actually allow me to bring more what we would call self self bring more what we would call self self bring more what we would call self self energy more like connection and energy more like connection and energy more like connection and compassion love towards these parts and compassion love towards these parts and compassion love towards these parts and give them the space to do what they need give them the space to do what they need give them the space to do what they need but also like really the beat listening but also like really the beat listening but also like really the beat listening to all the other parts that want to do to all the other parts that want to do to all the other parts that want to do what they want to do alright yeah yeah what they want to do alright yeah yeah what they want to do alright yeah yeah so so now you're now you're actually so so now you're now you're actually so so now you're now you're actually gonna be building out a big Center yeah
23:00gonna be building out a big Center yeah gonna be building out a big Center yeah so you know the recovery and these so you know the recovery and these so you know the recovery and these health aspects and this like mental health aspects and this like mental health aspects and this like mental state I just mentioned are amazing for state I just mentioned are amazing for state I just mentioned are amazing for personal growth but there's a bigger personal growth but there's a bigger personal growth but there's a bigger vision there's something I'm more vision there's something I'm more vision there's something I'm more excited about and if you think of social excited about and if you think of social excited about and if you think of social interaction like it hasn't evolves in interaction like it hasn't evolves in interaction like it hasn't evolves in like 30 years so how many times is a like 30 years so how many times is a like 30 years so how many times is a friend like oh let's go get a drink or friend like oh let's go get a drink or friend like oh let's go get a drink or like let's go to a restaurant and what like let's go to a restaurant and what like let's go to a restaurant and what happens at a restaurant you know six happens at a restaurant you know six happens at a restaurant you know six people are there your phones are all out people are there your phones are all out people are there your phones are all out even if you took your phone once every even if you took your phone once every even if you took your phone once every 15 minutes means that somebody's 15 minutes means that somebody's 15 minutes means that somebody's checking like once every three minutes checking like once every three minutes checking like once every three minutes so just means people aren't present in so just means people aren't present in so just means people aren't present in the conversation and I really believe the conversation and I really believe the conversation and I really believe these phones are like taking over our these phones are like taking over our these phones are like taking over our lives in a few ways so one the colors on lives in a few ways so one the colors on lives in a few ways so one the colors on the phone like that really changed the the phone like that really changed the the phone like that really changed the dopamine trajectory in the brain looking dopamine trajectory in the brain looking dopamine trajectory in the brain looking at social media change the dopamine at social media change the dopamine at social media change the dopamine trajectory in the brain and so what this trajectory in the brain and so what this trajectory in the brain and so what this means it's just very it's much more means it's just very it's much more means it's just very it's much more difficult to be relaxed and to be happy difficult to be relaxed and to be happy difficult to be relaxed and to be happy and any people don't really notice and any people don't really notice and any people don't really notice because this is happening so gradually because this is happening so gradually because this is happening so gradually and so just notice that like social and so just notice that like social and so just notice that like social interaction like it's it's not evolving
24:00interaction like it's it's not evolving interaction like it's it's not evolving the way it should be same as like you the way it should be same as like you the way it should be same as like you know if you wanted to change your diet know if you wanted to change your diet know if you wanted to change your diet now there's tons of options if you want now there's tons of options if you want now there's tons of options if you want to go to a fitness class there's all to go to a fitness class there's all to go to a fitness class there's all these boutiques if you like there's a these boutiques if you like there's a these boutiques if you like there's a limited amount of things but there limited amount of things but there limited amount of things but there hasn't been something socially that has hasn't been something socially that has hasn't been something socially that has like really had an impact in my opinion like really had an impact in my opinion like really had an impact in my opinion and so and so and so think this hot and cold puts you in one think this hot and cold puts you in one think this hot and cold puts you in one of these states to be social so I of these states to be social so I of these states to be social so I mentioned this neuro epinephrine right mentioned this neuro epinephrine right mentioned this neuro epinephrine right and so what happens you're a super alert and so what happens you're a super alert and so what happens you're a super alert BAM you're better listener you know your BAM you're better listener you know your BAM you're better listener you know your mood is elevated what does that mean mood is elevated what does that mean mood is elevated what does that mean you're more vulnerable you're in the you're more vulnerable you're in the you're more vulnerable you're in the sauna you're captive there's no phones sauna you're captive there's no phones sauna you're captive there's no phones these are like perfect situations to these are like perfect situations to these are like perfect situations to encourage conversation and this is what encourage conversation and this is what encourage conversation and this is what was happening that we didn't we didn't was happening that we didn't we didn't was happening that we didn't we didn't know until now until we did the research know until now until we did the research know until now until we did the research but this is what was happening and these but this is what was happening and these but this is what was happening and these banya as I mentioned is 40 people are banya as I mentioned is 40 people are banya as I mentioned is 40 people are coming and why do they feel good it's coming and why do they feel good it's coming and why do they feel good it's because sniper nephron is boosting in because sniper nephron is boosting in because sniper nephron is boosting in their brain there's no phone they start their brain there's no phone they start their brain there's no phone they start talking and it's not the normal talking and it's not the normal talking and it's not the normal conversation like hey man how was work conversation like hey man how was work conversation like hey man how was work or like to see sports it's like you know or like to see sports it's like you know or like to see sports it's like you know I'm legit sad because my brother's sick I'm legit sad because my brother's sick I'm legit sad because my brother's sick or like I'm feeling uncomfortable in my or like I'm feeling uncomfortable in my or like I'm feeling uncomfortable in my relationships like these crazy
25:00relationships like these crazy relationships like these crazy conversations that's conversations with conversations that's conversations with conversations that's conversations with strangers and so you like start to learn strangers and so you like start to learn strangers and so you like start to learn something and so I thought like somebody something and so I thought like somebody something and so I thought like somebody needs to build a social experience needs to build a social experience needs to build a social experience around this and you do see it and in around this and you do see it and in around this and you do see it and in spas there's nothing places like Skanda spas there's nothing places like Skanda spas there's nothing places like Skanda nob Nordik and they're cool but but nob Nordik and they're cool but but nob Nordik and they're cool but but they're for relaxation you know it's a they're for relaxation you know it's a they're for relaxation you know it's a different it's a different vibe like we different it's a different vibe like we different it's a different vibe like we really want to build something social really want to build something social really want to build something social and while inward is geared towards and while inward is geared towards and while inward is geared towards recovery in the present moment the big recovery in the present moment the big recovery in the present moment the big Center we haven't named it yet but the Center we haven't named it yet but the Center we haven't named it yet but the big Center is geared to a brand new big Center is geared to a brand new big Center is geared to a brand new social experience the idea is you do social experience the idea is you do social experience the idea is you do this hot and cold in the hot you'll have this hot and cold in the hot you'll have this hot and cold in the hot you'll have performance elements so these performance elements so these performance elements so these performance elements like a forty five performance elements like a forty five performance elements like a forty five person sauna where there's a sauna person sauna where there's a sauna person sauna where there's a sauna master explaining the educational master explaining the educational master explaining the educational benefits of like why you should be doing benefits of like why you should be doing benefits of like why you should be doing this multiple times but also putting on this multiple times but also putting on this multiple times but also putting on a show a show a show so what's that ice balls frozen filled so what's that ice balls frozen filled so what's that ice balls frozen filled with aromatherapy essential oils being with aromatherapy essential oils being with aromatherapy essential oils being put on the burner you know increasing put on the burner you know increasing put on the burner you know increasing your sense of smell tap dancing and your sense of smell tap dancing and your sense of smell tap dancing and towel waving sound healing bowls playing towel waving sound healing bowls playing towel waving sound healing bowls playing music starting to weave in these other music starting to weave in these other music starting to weave in these other elements that for the mainstream may elements that for the mainstream may elements that for the mainstream may seem on their own a little bit like seem on their own a little bit like seem on their own a little bit like hokey but when put into a performance
26:00hokey but when put into a performance hokey but when put into a performance setting or just incredible so a lot of setting or just incredible so a lot of setting or just incredible so a lot of things I've actually learned about the things I've actually learned about the things I've actually learned about the summer like the essential oils and the summer like the essential oils and the summer like the essential oils and the sound bowls and the tuning forks like sound bowls and the tuning forks like sound bowls and the tuning forks like they're they're incredible right and so they're they're incredible right and so they're they're incredible right and so you go and you see the spectacle you you go and you see the spectacle you you go and you see the spectacle you feel amazing and then you chat and so feel amazing and then you chat and so feel amazing and then you chat and so then we're gonna put you in a sort of then we're gonna put you in a sort of then we're gonna put you in a sort of restaurant like area so like imagine tea restaurant like area so like imagine tea restaurant like area so like imagine tea ceremony sitting on the floor at a low ceremony sitting on the floor at a low ceremony sitting on the floor at a low table learning about tea talking table learning about tea talking table learning about tea talking drinking and eating things that drinking and eating things that drinking and eating things that replenish your body so bone broths replenish your body so bone broths replenish your body so bone broths kakaw ceremonies Chinese medicine kakaw ceremonies Chinese medicine kakaw ceremonies Chinese medicine elixirs green juices small bites things elixirs green juices small bites things elixirs green juices small bites things that make you feel great so you kind of that make you feel great so you kind of that make you feel great so you kind of come in you relax you let your worries come in you relax you let your worries come in you relax you let your worries go you have an amazing conversation and go you have an amazing conversation and go you have an amazing conversation and you get replenished and to me this is you get replenished and to me this is you get replenished and to me this is like you know it's not a fitness class like you know it's not a fitness class like you know it's not a fitness class it's competing with bars and restaurants it's competing with bars and restaurants it's competing with bars and restaurants it's a totally new social experience and it's a totally new social experience and it's a totally new social experience and then like what type of people do you then like what type of people do you then like what type of people do you have in this community so there's like have in this community so there's like have in this community so there's like athletes who are interested biohackers athletes who are interested biohackers athletes who are interested biohackers there's people from the psychedelic there's people from the psychedelic there's people from the psychedelic space want to be in the present moment space want to be in the present moment space want to be in the present moment there's meditators they're stressed there's meditators they're stressed there's meditators they're stressed entrepreneurs and so I think you're entrepreneurs and so I think you're entrepreneurs and so I think you're attracting customers at the start of all
27:00attracting customers at the start of all attracting customers at the start of all these trends and giving them place to these trends and giving them place to these trends and giving them place to hang out and so you know solo house is hang out and so you know solo house is hang out and so you know solo house is an amazing community spot in brands an amazing community spot in brands an amazing community spot in brands based around alcohol a little bit of based around alcohol a little bit of based around alcohol a little bit of creativity but alcohol so where are the creativity but alcohol so where are the creativity but alcohol so where are the spots for people that are based around spots for people that are based around spots for people that are based around like these new practices in the present like these new practices in the present like these new practices in the present moment and they don't exist it and like moment and they don't exist it and like moment and they don't exist it and like the really cool thing I think is like the really cool thing I think is like the really cool thing I think is like you know you go to a float float Center you know you go to a float float Center you know you go to a float float Center now or infrared sauna it's done like now or infrared sauna it's done like now or infrared sauna it's done like kind of on your own and it's great I kind of on your own and it's great I kind of on your own and it's great I love these experiences but what about love these experiences but what about love these experiences but what about putting these into like a Soho House putting these into like a Soho House putting these into like a Soho House aesthetic right so you're going and it's aesthetic right so you're going and it's aesthetic right so you're going and it's cool it's like summer you want to hang cool it's like summer you want to hang cool it's like summer you want to hang out and so our huge vision is just to out and so our huge vision is just to out and so our huge vision is just to like provide the onboarding point for like provide the onboarding point for like provide the onboarding point for the mainstream person to have this cool the mainstream person to have this cool the mainstream person to have this cool healthy experience that they don't healthy experience that they don't healthy experience that they don't they're even going because it's healthy they're even going because it's healthy they're even going because it's healthy it's just kind of like a hidden benefit it's just kind of like a hidden benefit it's just kind of like a hidden benefit and then when they're there you can and then when they're there you can and then when they're there you can start teaching them about these things start teaching them about these things start teaching them about these things like a meditation retreat you know like a meditation retreat you know like a meditation retreat you know psychedelic therapy whatever it is like psychedelic therapy whatever it is like psychedelic therapy whatever it is like these states that you're talking about these states that you're talking about these states that you're talking about so I just want to be the leader in like so I just want to be the leader in like so I just want to be the leader in like an experiential space to improve social an experiential space to improve social an experiential space to improve social experience and I think like it's so
28:00experience and I think like it's so experience and I think like it's so clear to me that this vision will work clear to me that this vision will work clear to me that this vision will work and it will work in every city and so and it will work in every city and so and it will work in every city and so I'm like devoting me and we're devoting I'm like devoting me and we're devoting I'm like devoting me and we're devoting like our entire time or resources into like our entire time or resources into like our entire time or resources into building this do that sweet guy just got building this do that sweet guy just got building this do that sweet guy just got me really excited to just you know yeah me really excited to just you know yeah me really excited to just you know yeah yeah really I mean I don't go out you yeah really I mean I don't go out you yeah really I mean I don't go out you know like and if I do it's like with a know like and if I do it's like with a know like and if I do it's like with a few friends for dinner and then like I few friends for dinner and then like I few friends for dinner and then like I want to go back home and I want to sleep want to go back home and I want to sleep want to go back home and I want to sleep early you know like I really like my early you know like I really like my early you know like I really like my sleep we've talked about this and so sleep we've talked about this and so sleep we've talked about this and so it's certainly a place I mean I would go it's certainly a place I mean I would go it's certainly a place I mean I would go no doubt but I also think just thinking no doubt but I also think just thinking no doubt but I also think just thinking we're kind of in this space now with we're kind of in this space now with we're kind of in this space now with Millennials who like they actually don't Millennials who like they actually don't Millennials who like they actually don't even want to drink even want to drink even want to drink you know it's like drinking's actually you know it's like drinking's actually you know it's like drinking's actually like no one like I don't know I don't go like no one like I don't know I don't go like no one like I don't know I don't go to bars anymore I don't go to clubs I to bars anymore I don't go to clubs I to bars anymore I don't go to clubs I don't really do that thing maybe people don't really do that thing maybe people don't really do that thing maybe people do but I feel like they're probably even do but I feel like they're probably even do but I feel like they're probably even getting forward a lot of people who are getting forward a lot of people who are getting forward a lot of people who are who are going out and like maybe they're who are going out and like maybe they're who are going out and like maybe they're getting bored of that too and yeah I getting bored of that too and yeah I getting bored of that too and yeah I really love this whole idea that you're really love this whole idea that you're really love this whole idea that you're you're bringing this whole new social you're bringing this whole new social you're bringing this whole new social experience I didn't even think of it
29:00experience I didn't even think of it experience I didn't even think of it that way you know cuz it's it's that way you know cuz it's it's that way you know cuz it's it's definitely missing yeah it's not there definitely missing yeah it's not there definitely missing yeah it's not there yet it's coulis has just happened yet it's coulis has just happened yet it's coulis has just happened organically it's not like something I'm organically it's not like something I'm organically it's not like something I'm like hey we're gonna design the social like hey we're gonna design the social like hey we're gonna design the social experience I just have gotten to bond experience I just have gotten to bond experience I just have gotten to bond you saw this happening yes like what you saw this happening yes like what you saw this happening yes like what what is this you know and so then that's what is this you know and so then that's what is this you know and so then that's like in a space that's not even designed like in a space that's not even designed like in a space that's not even designed for that like what happens when you like for that like what happens when you like for that like what happens when you like that's your goal and so you design the that's your goal and so you design the that's your goal and so you design the nook and cranny's you design the nook and cranny's you design the nook and cranny's you design the lighting maybe you have activities like lighting maybe you have activities like lighting maybe you have activities like here for the orientation what makes you here for the orientation what makes you here for the orientation what makes you so special is we have people share so so special is we have people share so so special is we have people share so sometimes we have people share like sometimes we have people share like sometimes we have people share like what's one health practice that's been what's one health practice that's been what's one health practice that's been working for you for the last three working for you for the last three working for you for the last three months so if you come and you sit down months so if you come and you sit down months so if you come and you sit down you hear eight people say like oh I've you hear eight people say like oh I've you hear eight people say like oh I've been journaling or I have this like been journaling or I have this like been journaling or I have this like apple cider vinegar and lemon drink in apple cider vinegar and lemon drink in apple cider vinegar and lemon drink in the morning or like you know I went to the morning or like you know I went to the morning or like you know I went to this particular doctor like it's it's this particular doctor like it's it's this particular doctor like it's it's awesome you start realizing like whoa I awesome you start realizing like whoa I awesome you start realizing like whoa I just learned about all these cool things just learned about all these cool things just learned about all these cool things and like I can be health like everybody and like I can be health like everybody and like I can be health like everybody wants to be healthier right but like I wants to be healthier right but like I wants to be healthier right but like I think there's just like a knowledge gap think there's just like a knowledge gap think there's just like a knowledge gap like how do I get that info how do we like how do I get that info how do we like how do I get that info how do we make it cool how do I find community make it cool how do I find community make it cool how do I find community around it right and so I think that's around it right and so I think that's around it right and so I think that's really cool some other stuff that we've really cool some other stuff that we've really cool some other stuff that we've seen sort of emerged organically is like
30:00seen sort of emerged organically is like seen sort of emerged organically is like tying people together and creating trust tying people together and creating trust tying people together and creating trust especially among strangers so we have especially among strangers so we have especially among strangers so we have like another practice that we're like another practice that we're like another practice that we're offering around breathwork that I offering around breathwork that I offering around breathwork that I learned from Giovanni who I think was learned from Giovanni who I think was learned from Giovanni who I think was also nice on your podcast that's been also nice on your podcast that's been also nice on your podcast that's been just super super impactful and for that just super super impactful and for that just super super impactful and for that practice we go a little bit deeper so we practice we go a little bit deeper so we practice we go a little bit deeper so we have people literally share these two have people literally share these two have people literally share these two things which like you know anyone can things which like you know anyone can things which like you know anyone can can copy this at their events but so one can copy this at their events but so one can copy this at their events but so one is like the best moment of your year is like the best moment of your year is like the best moment of your year right and like you share not just the right and like you share not just the right and like you share not just the moment in a story because people really moment in a story because people really moment in a story because people really listen to stories and they can tone in a listen to stories and they can tone in a listen to stories and they can tone in a little better but you you explain the little better but you you explain the little better but you you explain the feeling in your body so like for example feeling in your body so like for example feeling in your body so like for example one guy explained like how he you know one guy explained like how he you know one guy explained like how he you know had been struggling and then after a had been struggling and then after a had been struggling and then after a period of time he didn't know if he was period of time he didn't know if he was period of time he didn't know if he was in the right direction for two years in the right direction for two years in the right direction for two years he'd been working on in the marrow he'd been working on in the marrow he'd been working on in the marrow a cannabis space and finally he won a a cannabis space and finally he won a a cannabis space and finally he won a lottery for a store in Toronto he was lottery for a store in Toronto he was lottery for a store in Toronto he was explaining you know what it was like explaining you know what it was like explaining you know what it was like what his body felt like when he actually what his body felt like when he actually what his body felt like when he actually opened the computer you know looked at
31:00opened the computer you know looked at opened the computer you know looked at the landing page the winner saw his name the landing page the winner saw his name the landing page the winner saw his name like high-fives his friends like you like high-fives his friends like you like high-fives his friends like you know his heart was pumping and he felt know his heart was pumping and he felt know his heart was pumping and he felt like just a pure like white energy like like just a pure like white energy like like just a pure like white energy like beaming through him they all walked beaming through him they all walked beaming through him they all walked outside and you're like listening to outside and you're like listening to outside and you're like listening to this and you just say like wow life is this and you just say like wow life is this and you just say like wow life is so amazing because you just hear these so amazing because you just hear these so amazing because you just hear these things right what you don't like it's a things right what you don't like it's a things right what you don't like it's a weird thing to say to someone just your weird thing to say to someone just your weird thing to say to someone just your friend you know like it was the best friend you know like it was the best friend you know like it was the best thing that happened to you it doesn't thing that happened to you it doesn't thing that happened to you it doesn't come up and then we follow that up with come up and then we follow that up with come up and then we follow that up with like something you're struggling with like something you're struggling with like something you're struggling with and so we want people to be really and so we want people to be really and so we want people to be really honest so I'll usually go first and say honest so I'll usually go first and say honest so I'll usually go first and say something super vulnerable and then the something super vulnerable and then the something super vulnerable and then the idea is to show also that like hey you idea is to show also that like hey you idea is to show also that like hey you know life's great but everybody know life's great but everybody know life's great but everybody struggles so if you wake up tomorrow and struggles so if you wake up tomorrow and struggles so if you wake up tomorrow and you're like I suck at my job or my you're like I suck at my job or my you're like I suck at my job or my company's gonna fail or I'm not good company's gonna fail or I'm not good company's gonna fail or I'm not good enough you just heard seven people say enough you just heard seven people say enough you just heard seven people say that last night and you kind of think that last night and you kind of think that last night and you kind of think like you know what this is common right like you know what this is common right like you know what this is common right like people struggle and so you know if like people struggle and so you know if like people struggle and so you know if you talk about like the design space for you talk about like the design space for you talk about like the design space for social experience how do you leave all social experience how do you leave all social experience how do you leave all that into a way that's not like weird or that into a way that's not like weird or that into a way that's not like weird or contrived or like you know therapeutic contrived or like you know therapeutic contrived or like you know therapeutic you therapy ish you know we're trying to you therapy ish you know we're trying to you therapy ish you know we're trying to make it so it's like that's what's cool
32:00make it so it's like that's what's cool make it so it's like that's what's cool yeah and that's just kind of like yeah and that's just kind of like yeah and that's just kind of like evolved in this space and so I just I'm evolved in this space and so I just I'm evolved in this space and so I just I'm like you know for anyone listening if like you know for anyone listening if like you know for anyone listening if they have ideas about this I'm looking they have ideas about this I'm looking they have ideas about this I'm looking to incorporate whatever I can any weird to incorporate whatever I can any weird to incorporate whatever I can any weird stuff to like see if it sticks and if it stuff to like see if it sticks and if it stuff to like see if it sticks and if it helps people connect yeah nice nice yeah helps people connect yeah nice nice yeah helps people connect yeah nice nice yeah I think there's a lot to test in it I think there's a lot to test in it I think there's a lot to test in it because it doesn't exist and I'm so because it doesn't exist and I'm so because it doesn't exist and I'm so interested in this right because you interested in this right because you interested in this right because you know you and I have probably both been know you and I have probably both been know you and I have probably both been in many environments where we go in many environments where we go in many environments where we go someplace it's like a retreat or a someplace it's like a retreat or a someplace it's like a retreat or a workshop or whatever and then all of a workshop or whatever and then all of a workshop or whatever and then all of a sudden the energy shifts in the room and sudden the energy shifts in the room and sudden the energy shifts in the room and it's like people become vulnerable and it's like people become vulnerable and it's like people become vulnerable and that's like well what what is that that's like well what what is that that's like well what what is that ingredient like I am so curious about ingredient like I am so curious about ingredient like I am so curious about that and I think what you're doing here that and I think what you're doing here that and I think what you're doing here is like you you're just starting to test is like you you're just starting to test is like you you're just starting to test it in you're certain to see some things it in you're certain to see some things it in you're certain to see some things that work towards it but it is it's it's that work towards it but it is it's it's that work towards it but it is it's it's like this this thing that's like like this this thing that's like like this this thing that's like everyone's at a different place in their everyone's at a different place in their everyone's at a different place in their life so it's not gonna be a same recipe life so it's not gonna be a same recipe life so it's not gonna be a same recipe for every single person right but there for every single person right but there for every single person right but there is something like first of all there
33:00is something like first of all there is something like first of all there needs to be a space that feels good needs to be a space that feels good needs to be a space that feels good so this is what I've learned a space so this is what I've learned a space so this is what I've learned a space that feels good a space that feels safe that feels good a space that feels safe that feels good a space that feels safe like everyone has to experience some like everyone has to experience some like everyone has to experience some level of safety you know and how do they level of safety you know and how do they level of safety you know and how do they get to that level of safety like maybe get to that level of safety like maybe get to that level of safety like maybe it's one person who takes that first it's one person who takes that first it's one person who takes that first step to be vulnerable to like throw out step to be vulnerable to like throw out step to be vulnerable to like throw out like really genuinely be vulnerable that like really genuinely be vulnerable that like really genuinely be vulnerable that touches everyone in the room you know touches everyone in the room you know touches everyone in the room you know and then I don't think it's just that and then I don't think it's just that and then I don't think it's just that one person but I think someone has to one person but I think someone has to one person but I think someone has to follow that and it's kind of like then follow that and it's kind of like then follow that and it's kind of like then there's this like cascading effect of there's this like cascading effect of there's this like cascading effect of everyone's like whoa everyone's like whoa everyone's like whoa like everyone's here to listen to me you like everyone's here to listen to me you like everyone's here to listen to me you know everyone's here to support me know everyone's here to support me know everyone's here to support me because in most of our lives like when because in most of our lives like when because in most of our lives like when we walk around especially in a big city we walk around especially in a big city we walk around especially in a big city it's like actually people are busy and it's like actually people are busy and it's like actually people are busy and like they're on their way to do certain like they're on their way to do certain like they're on their way to do certain things and no disrespect but like things and no disrespect but like things and no disrespect but like they're not there for you you know so they're not there for you you know so they're not there for you you know so and that's okay nothing wrong with it and that's okay nothing wrong with it and that's okay nothing wrong with it but it's like how do so how do we get but it's like how do so how do we get but it's like how do so how do we get these environments and spaces like these environments and spaces like these environments and spaces like really what you're building right now really what you're building right now really what you're building right now and and testing that and maybe even just
34:00and and testing that and maybe even just and and testing that and maybe even just like I'm just very curious like what is like I'm just very curious like what is like I'm just very curious like what is that recipe what is that what are the that recipe what is that what are the that recipe what is that what are the real ingredients to get to that space of real ingredients to get to that space of real ingredients to get to that space of vulnerability I mean if you find those vulnerability I mean if you find those vulnerability I mean if you find those ingredients like that's the like you ingredients like that's the like you ingredients like that's the like you know amazing questions yeah then you can know amazing questions yeah then you can know amazing questions yeah then you can create like the best experiences so it's create like the best experiences so it's create like the best experiences so it's weird because I've seen I've seen it weird because I've seen I've seen it weird because I've seen I've seen it work with eight strangers yeah you know work with eight strangers yeah you know work with eight strangers yeah you know don't know each other and still willing don't know each other and still willing don't know each other and still willing to share yeah I've seen it work with to share yeah I've seen it work with to share yeah I've seen it work with people who are like really good friends people who are like really good friends people who are like really good friends and they even share stuff that like they and they even share stuff that like they and they even share stuff that like they don't normally share so you have people don't normally share so you have people don't normally share so you have people have seen be like oh man it was so nice have seen be like oh man it was so nice have seen be like oh man it was so nice to hear you talk like that and it's like to hear you talk like that and it's like to hear you talk like that and it's like whoa like in this group setting you know whoa like in this group setting you know whoa like in this group setting you know so I don't really know what it takes yet so I don't really know what it takes yet so I don't really know what it takes yet like we're just kind of starting but it like we're just kind of starting but it like we're just kind of starting but it definitely the facilitators need to be definitely the facilitators need to be definitely the facilitators need to be on point I think there's something like on point I think there's something like on point I think there's something like willing to be like authentic and sharing willing to be like authentic and sharing willing to be like authentic and sharing there has to be a sense that this isn't there has to be a sense that this isn't there has to be a sense that this isn't for for money you're like trying to help for for money you're like trying to help for for money you're like trying to help people that's the whole goal of like the people that's the whole goal of like the people that's the whole goal of like the center in the first place so like how do center in the first place so like how do center in the first place so like how do you do that at scale right it was like a you do that at scale right it was like a you do that at scale right it was like a larger environment also like would it larger environment also like would it larger environment also like would it work with if there was like a hundred work with if there was like a hundred work with if there was like a hundred people in the big center and not only
35:00people in the big center and not only people in the big center and not only eight here so I don't really know I eight here so I don't really know I eight here so I don't really know I think what we're trying to figure out think what we're trying to figure out think what we're trying to figure out it's like I'm a huge believer that like it's like I'm a huge believer that like it's like I'm a huge believer that like you're your own inner healer you don't you're your own inner healer you don't you're your own inner healer you don't need anyone else you can figure it out need anyone else you can figure it out need anyone else you can figure it out so the question is like what do you need so the question is like what do you need so the question is like what do you need to enable that right to enable that right to enable that right certain things like just sharing and a certain things like just sharing and a certain things like just sharing and a group can like excite people empower group can like excite people empower group can like excite people empower people to just like bring something of people to just like bring something of people to just like bring something of the fact that you brought it up and said the fact that you brought it up and said the fact that you brought it up and said it can be helpful so I don't I don't it can be helpful so I don't I don't it can be helpful so I don't I don't really I'm not even claiming to have really I'm not even claiming to have really I'm not even claiming to have like 2% of the answer I'm just claiming like 2% of the answer I'm just claiming like 2% of the answer I'm just claiming that like this is my stated goal and so that like this is my stated goal and so that like this is my stated goal and so I'm so down to create better experiences I'm so down to create better experiences I'm so down to create better experiences that people as a group and a community that people as a group and a community that people as a group and a community can come and share because I think like can come and share because I think like can come and share because I think like we've lost our communities based on like we've lost our communities based on like we've lost our communities based on like you know people work remote people are you know people work remote people are you know people work remote people are like on social media in virtual spaces like on social media in virtual spaces like on social media in virtual spaces all the time it becomes more and more all the time it becomes more and more all the time it becomes more and more difficult even if you live in a city difficult even if you live in a city difficult even if you live in a city like you don't know who your neighbors like you don't know who your neighbors like you don't know who your neighbors are you don't buy food from the same are you don't buy food from the same are you don't buy food from the same vendors everything comes electronically vendors everything comes electronically vendors everything comes electronically which has its advantages but I think which has its advantages but I think which has its advantages but I think there's a huge design space for like how there's a huge design space for like how there's a huge design space for like how do we recreate intimacy and community
36:00do we recreate intimacy and community do we recreate intimacy and community even in like relationships one-to-one so even in like relationships one-to-one so even in like relationships one-to-one so yeah man I'm glad you're interested in yeah man I'm glad you're interested in yeah man I'm glad you're interested in this we can maybe yeah you know do it this we can maybe yeah you know do it this we can maybe yeah you know do it together I figured out figure out how to together I figured out figure out how to together I figured out figure out how to how to improve yeah man I I'm on board a how to improve yeah man I I'm on board a how to improve yeah man I I'm on board a hundred percent with the fact that we've hundred percent with the fact that we've hundred percent with the fact that we've lost this sense of community you know lost this sense of community you know lost this sense of community you know and it's a sad this is a sad thing you and it's a sad this is a sad thing you and it's a sad this is a sad thing you know and it's uh and this is why I'm I'm know and it's uh and this is why I'm I'm know and it's uh and this is why I'm I'm very interested in you know what you're very interested in you know what you're very interested in you know what you're doing what Andrews doing with wilderness doing what Andrews doing with wilderness doing what Andrews doing with wilderness tanned and like and you know like what tanned and like and you know like what tanned and like and you know like what it takes to create a community in it takes to create a community in it takes to create a community in container and and really getting clear container and and really getting clear container and and really getting clear on like what are what are we here for on like what are what are we here for on like what are what are we here for like what are shared values here and like what are shared values here and like what are shared values here and like what's our what's this like greater like what's our what's this like greater like what's our what's this like greater vision of what we're doing cuz I think vision of what we're doing cuz I think vision of what we're doing cuz I think you know really if a community is gonna you know really if a community is gonna you know really if a community is gonna build its understanding that everyone's build its understanding that everyone's build its understanding that everyone's valuing the same thing all right so yeah valuing the same thing all right so yeah valuing the same thing all right so yeah super interesting man I really just love super interesting man I really just love super interesting man I really just love when you talk about this in the process when you talk about this in the process when you talk about this in the process as you're developing this cuz like it's
37:00as you're developing this cuz like it's as you're developing this cuz like it's so well thought out and like you're so well thought out and like you're so well thought out and like you're clearly like a brilliant entrepreneur clearly like a brilliant entrepreneur clearly like a brilliant entrepreneur who's just like incredible at thinking who's just like incredible at thinking who's just like incredible at thinking about an idea and testing it and like about an idea and testing it and like about an idea and testing it and like doing doing the right step at the right doing doing the right step at the right doing doing the right step at the right time and like being okay with [ __ ] it time and like being okay with [ __ ] it time and like being okay with [ __ ] it up and testing something new and you up and testing something new and you up and testing something new and you know and it's like it's a it's know and it's like it's a it's know and it's like it's a it's definitely like a framework in your mind definitely like a framework in your mind definitely like a framework in your mind that's there that seems to just come you that's there that seems to just come you that's there that seems to just come you know maybe I don't say naturally know maybe I don't say naturally know maybe I don't say naturally you've been an entrepreneur for 15 years you've been an entrepreneur for 15 years you've been an entrepreneur for 15 years or so now right so I'm sure you've or so now right so I'm sure you've or so now right so I'm sure you've learned a lot through all those learned a lot through all those learned a lot through all those experience that allow you to actually experience that allow you to actually experience that allow you to actually test this out in a way that can give you test this out in a way that can give you test this out in a way that can give you the best chance for success right yeah I the best chance for success right yeah I the best chance for success right yeah I mean sorry I've it's funny you say that mean sorry I've it's funny you say that mean sorry I've it's funny you say that because like all these little things because like all these little things because like all these little things were doing and it's like well they just were doing and it's like well they just were doing and it's like well they just happen naturally but they happen from happen naturally but they happen from happen naturally but they happen from from learning and so I had a company in from learning and so I had a company in from learning and so I had a company in my first business was a was a hardware my first business was a was a hardware my first business was a was a hardware company and we built a SIM card that company and we built a SIM card that company and we built a SIM card that would slip in between your operating would slip in between your operating would slip in between your operating system on a SIM card that would slip in system on a SIM card that would slip in system on a SIM card that would slip in between your sim and your phone and
38:00between your sim and your phone and between your sim and your phone and basically we could provision you with an basically we could provision you with an basically we could provision you with an identity based on where you traveled so identity based on where you traveled so identity based on where you traveled so you're Canadian you're Canadian you're Canadian you're on Rogers you go to the US we you're on Rogers you go to the US we you're on Rogers you go to the US we could provision you with an AT&T SIM could provision you with an AT&T SIM could provision you with an AT&T SIM card and you wouldn't be paying roaming card and you wouldn't be paying roaming card and you wouldn't be paying roaming fees and we would take a markup and so fees and we would take a markup and so fees and we would take a markup and so we built like the operating system on we built like the operating system on we built like the operating system on the chip we built the back-end carrier the chip we built the back-end carrier the chip we built the back-end carrier platform that built everything from platform that built everything from platform that built everything from scratch you know and all this stuff scratch you know and all this stuff scratch you know and all this stuff already existed like we could at least already existed like we could at least already existed like we could at least it and in my mind I didn't know what I it and in my mind I didn't know what I it and in my mind I didn't know what I was doing raised money for the project was doing raised money for the project was doing raised money for the project it ended really badly but it was a crazy it ended really badly but it was a crazy it ended really badly but it was a crazy learning experience where I sort of cut learning experience where I sort of cut learning experience where I sort of cut my teeth and so you know in this case we my teeth and so you know in this case we my teeth and so you know in this case we were like oh we need to build everything were like oh we need to build everything were like oh we need to build everything the product needs to be perfect and the product needs to be perfect and the product needs to be perfect and needs to work in an iPhone it needs to needs to work in an iPhone it needs to needs to work in an iPhone it needs to work in a Samsung you know customer from work in a Samsung you know customer from work in a Samsung you know customer from Africa it's going to China needs to work Africa it's going to China needs to work Africa it's going to China needs to work like really once you kind of you know like really once you kind of you know like really once you kind of you know you've been around startups you realized you've been around startups you realized you've been around startups you realized like you just want a hand-to-hand combat like you just want a hand-to-hand combat like you just want a hand-to-hand combat figure out the perfect product for a figure out the perfect product for a figure out the perfect product for a single use case and expand from there single use case and expand from there single use case and expand from there and so you know here instead of like and so you know here instead of like and so you know here instead of like going and building this entire massive going and building this entire massive going and building this entire massive Center and adding in all these different Center and adding in all these different Center and adding in all these different elements and think like is it gonna work
39:00elements and think like is it gonna work elements and think like is it gonna work it was like oh we're gonna start with it was like oh we're gonna start with it was like oh we're gonna start with the single ice bath we're gonna get it the single ice bath we're gonna get it the single ice bath we're gonna get it perfect and like I'm spending five hours perfect and like I'm spending five hours perfect and like I'm spending five hours a day like one-to-one with people just a day like one-to-one with people just a day like one-to-one with people just talking to them and like that doesn't talking to them and like that doesn't talking to them and like that doesn't scale there's a huge cost of my time to scale there's a huge cost of my time to scale there's a huge cost of my time to do that but that's where I'm finding out do that but that's where I'm finding out do that but that's where I'm finding out like oh this is how you make people like oh this is how you make people like oh this is how you make people vulnerable you know it's my stated goal vulnerable you know it's my stated goal vulnerable you know it's my stated goal before we open 1,000 new relationships before we open 1,000 new relationships before we open 1,000 new relationships nice and these aren't like you know hey nice and these aren't like you know hey nice and these aren't like you know hey we message once it's like men I'm on we message once it's like men I'm on we message once it's like men I'm on your podcast like I'm calling you like your podcast like I'm calling you like your podcast like I'm calling you like hey man how's it going what happened hey man how's it going what happened hey man how's it going what happened after this you know and so I think if after this you know and so I think if after this you know and so I think if you do 1,000 customer relationships you do 1,000 customer relationships you do 1,000 customer relationships you're gonna know how to build the you're gonna know how to build the you're gonna know how to build the perfect experience they're just these perfect experience they're just these perfect experience they're just these things you don't really realize things you don't really realize things you don't really realize before but so it's just you know me before but so it's just you know me before but so it's just you know me failing and failing and failing at other failing and failing and failing at other failing and failing and failing at other things I've sort of provided some of things I've sort of provided some of things I've sort of provided some of these learnings yeah yeah yeah so these learnings yeah yeah yeah so these learnings yeah yeah yeah so there's a couple of ways I want to go there's a couple of ways I want to go there's a couple of ways I want to go with this right now too is like so just with this right now too is like so just with this right now too is like so just talking about thousand new relationships talking about thousand new relationships talking about thousand new relationships I think like as we were speaking like we
40:00I think like as we were speaking like we I think like as we were speaking like we spoke on the phone a few like maybe four spoke on the phone a few like maybe four spoke on the phone a few like maybe four or five months back it's when we first or five months back it's when we first or five months back it's when we first chatted and then I the more I just like chatted and then I the more I just like chatted and then I the more I just like talk to people the more they're stuck oh talk to people the more they're stuck oh talk to people the more they're stuck oh yeah Robbie Ben I'm gonna go do his ice yeah Robbie Ben I'm gonna go do his ice yeah Robbie Ben I'm gonna go do his ice tub you know I'm like what the [ __ ] like tub you know I'm like what the [ __ ] like tub you know I'm like what the [ __ ] like everyone knows this guy like how like everyone knows this guy like how like everyone knows this guy like how like then we're talking about you as this then we're talking about you as this then we're talking about you as this like connector of connectors it's like like connector of connectors it's like like connector of connectors it's like your and me and Mike we're saying like your and me and Mike we're saying like your and me and Mike we're saying like you're like the greatest networker of you're like the greatest networker of you're like the greatest networker of all time you know like what is it what all time you know like what is it what all time you know like what is it what what do you do like what is it what are what do you do like what is it what are what do you do like what is it what are you doing you know is it just like hard you doing you know is it just like hard you doing you know is it just like hard like hustle and just like you you know like hustle and just like you you know like hustle and just like you you know who to get to know yeah so give me I'm who to get to know yeah so give me I'm who to get to know yeah so give me I'm just getting my coffee and then okay just getting my coffee and then okay just getting my coffee and then okay cool yeah yes I think networking for me cool yeah yes I think networking for me cool yeah yes I think networking for me is super important so one it's just like is super important so one it's just like is super important so one it's just like the first thing I've learned and mostly the first thing I've learned and mostly the first thing I've learned and mostly from working in crypto it was dealing from working in crypto it was dealing from working in crypto it was dealing with engineers and I didn't matter what with engineers and I didn't matter what with engineers and I didn't matter what the sales pitch was as long as you're the sales pitch was as long as you're the sales pitch was as long as you're working on a hard problem and like the working on a hard problem and like the working on a hard problem and like the harder the gnarlier the problem the harder the gnarlier the problem the harder the gnarlier the problem the better and it's sort of where I learned better and it's sort of where I learned better and it's sort of where I learned that like also an example is like Elon
41:00that like also an example is like Elon that like also an example is like Elon Musk is working on SpaceX and it kind of Musk is working on SpaceX and it kind of Musk is working on SpaceX and it kind of seems like oh this is gonna be the seems like oh this is gonna be the seems like oh this is gonna be the hardest problem to solve why would you hardest problem to solve why would you hardest problem to solve why would you do that that's crazy but then you know do that that's crazy but then you know do that that's crazy but then you know when you put that hard problem out there when you put that hard problem out there when you put that hard problem out there the best people naturally want to come the best people naturally want to come the best people naturally want to come work on it so in some ways if you raise work on it so in some ways if you raise work on it so in some ways if you raise money to do this and then work on this money to do this and then work on this money to do this and then work on this hard problem you actually don't really hard problem you actually don't really hard problem you actually don't really have any competition versus doing like have any competition versus doing like have any competition versus doing like some e-commerce thing that like has no some e-commerce thing that like has no some e-commerce thing that like has no vision and so it made really clear to me vision and so it made really clear to me vision and so it made really clear to me it's like whatever you do have like a it's like whatever you do have like a it's like whatever you do have like a vision right so we're not just opening vision right so we're not just opening vision right so we're not just opening some bath house we're like trying to some bath house we're like trying to some bath house we're like trying to change we're trying to innovate on the change we're trying to innovate on the change we're trying to innovate on the social experience social experience social experience yeah and this so that's one it's like yeah and this so that's one it's like yeah and this so that's one it's like have a very very clear vision and just have a very very clear vision and just have a very very clear vision and just know you know when we're talking I can I know you know when we're talking I can I know you know when we're talking I can I can say this to you in a million ways can say this to you in a million ways can say this to you in a million ways and it's gonna come out the same every and it's gonna come out the same every and it's gonna come out the same every time because I talk about it so much I time because I talk about it so much I time because I talk about it so much I know exactly what I want to create the know exactly what I want to create the know exactly what I want to create the next thing is like make sure it's next thing is like make sure it's next thing is like make sure it's authentic right so like for me I'm doing authentic right so like for me I'm doing authentic right so like for me I'm doing this because like I struggled with super this because like I struggled with super this because like I struggled with super I had no you know social network I I had no you know social network I I had no you know social network I needed to create this for myself so this needed to create this for myself so this needed to create this for myself so this is like a personal passion like I'm into
42:00is like a personal passion like I'm into is like a personal passion like I'm into health and wellness and biohacking and health and wellness and biohacking and health and wellness and biohacking and meditation I've done the psychedelics meditation I've done the psychedelics meditation I've done the psychedelics and retreats have been trying to get my and retreats have been trying to get my and retreats have been trying to get my friends into these realms like this is friends into these realms like this is friends into these realms like this is based on my purse this business is based on my purse this business is based on my purse this business is coming from my personality my drive so coming from my personality my drive so coming from my personality my drive so you're talking with networking it's like you're talking with networking it's like you're talking with networking it's like why do people remember this because I'm why do people remember this because I'm why do people remember this because I'm telling a story with like a clear vision telling a story with like a clear vision telling a story with like a clear vision and it resonates it's like it's Who I am and it resonates it's like it's Who I am and it resonates it's like it's Who I am yes yes yes so those when you're trying to like so those when you're trying to like so those when you're trying to like network have those the next thing is network have those the next thing is network have those the next thing is just like I'm not too big to talk to just like I'm not too big to talk to just like I'm not too big to talk to anybody I will all talk to like 15 anybody I will all talk to like 15 anybody I will all talk to like 15 people a day you know 20 people a day if people a day you know 20 people a day if people a day you know 20 people a day if someone wants go for coffee like let's someone wants go for coffee like let's someone wants go for coffee like let's do it right like and these meetings a do it right like and these meetings a do it right like and these meetings a lot of times they don't have any value lot of times they don't have any value lot of times they don't have any value like intrinsically there's no there's like intrinsically there's no there's like intrinsically there's no there's nothing you're gonna get you're just nothing you're gonna get you're just nothing you're gonna get you're just kind of getting to know somebody now if kind of getting to know somebody now if kind of getting to know somebody now if you stop there it can be a waste of time you stop there it can be a waste of time you stop there it can be a waste of time however there's a few things you can do however there's a few things you can do however there's a few things you can do in every conversation that lead to more in every conversation that lead to more in every conversation that lead to more value down the road and so we're having value down the road and so we're having value down the road and so we're having a chat and so Gayle what problems are a chat and so Gayle what problems are a chat and so Gayle what problems are you having right now you know people you having right now you know people you having right now you know people don't you normally ask that's a weird don't you normally ask that's a weird don't you normally ask that's a weird thing to ask right usually I'm trying to thing to ask right usually I'm trying to thing to ask right usually I'm trying to sell you on like what I'm doing but
43:00sell you on like what I'm doing but sell you on like what I'm doing but siccola problems are you having and so I siccola problems are you having and so I siccola problems are you having and so I make a note so I have in my notebook you make a note so I have in my notebook you make a note so I have in my notebook you know Tim working on bone broth looking know Tim working on bone broth looking know Tim working on bone broth looking at digital marketing going to do at digital marketing going to do at digital marketing going to do meditation so like I know this now right meditation so like I know this now right meditation so like I know this now right and so if someone comes up like hey my and so if someone comes up like hey my and so if someone comes up like hey my friend did a six-week meditation retreat friend did a six-week meditation retreat friend did a six-week meditation retreat I'm gonna connect you right and so I I'm gonna connect you right and so I I'm gonna connect you right and so I just naturally now having done this in just naturally now having done this in just naturally now having done this in crypto and other startups I do this and crypto and other startups I do this and crypto and other startups I do this and so that like the best thing is ask like so that like the best thing is ask like so that like the best thing is ask like what problems are you having right make what problems are you having right make what problems are you having right make a note of it next thing is like who are a note of it next thing is like who are a note of it next thing is like who are the interesting people you're talking to the interesting people you're talking to the interesting people you're talking to so it's not you know we just have the so it's not you know we just have the so it's not you know we just have the meeting it's like yo man and this is why meeting it's like yo man and this is why meeting it's like yo man and this is why you wonder like Oh everyone I know seems you wonder like Oh everyone I know seems you wonder like Oh everyone I know seems to know Rob it's because I'm like to know Rob it's because I'm like to know Rob it's because I'm like pounding the pavement and I'm like you pounding the pavement and I'm like you pounding the pavement and I'm like you know Mike who are the other people know Mike who are the other people know Mike who are the other people they're like doing this kind of stuff they're like doing this kind of stuff they're like doing this kind of stuff that are cool and so one you're not like that are cool and so one you're not like that are cool and so one you're not like getting cold leads you're like you know getting cold leads you're like you know getting cold leads you're like you know if I ask you the best three people are if I ask you the best three people are if I ask you the best three people are they're probably awesome yeah right they're probably awesome yeah right they're probably awesome yeah right there probably amazing across like any there probably amazing across like any there probably amazing across like any vertical so then I'm asking for a warm vertical so then I'm asking for a warm vertical so then I'm asking for a warm intro from you and then you introduced intro from you and then you introduced intro from you and then you introduced me you're like yo who's got Robbie is me you're like yo who's got Robbie is me you're like yo who's got Robbie is really cool so I now meet this person I really cool so I now meet this person I really cool so I now meet this person I got a warm intro from you I know we're got a warm intro from you I know we're got a warm intro from you I know we're on the same page I'm gonna find out what
44:00on the same page I'm gonna find out what on the same page I'm gonna find out what their problems are I'm gonna ask you I their problems are I'm gonna ask you I their problems are I'm gonna ask you I should meet and like in any I've done should meet and like in any I've done should meet and like in any I've done this in crypto I'm doing in psychedelics this in crypto I'm doing in psychedelics this in crypto I'm doing in psychedelics thus now in life wellness you can do it thus now in life wellness you can do it thus now in life wellness you can do it in any space and within like a few in any space and within like a few in any space and within like a few months if you go hard at it you really months if you go hard at it you really months if you go hard at it you really have your vision straight you ask people have your vision straight you ask people have your vision straight you ask people like who the best people they know are like who the best people they know are like who the best people they know are you remember their problems it's like you remember their problems it's like you remember their problems it's like amazing how fast you can like make amazing how fast you can like make amazing how fast you can like make connections but you really have to mean connections but you really have to mean connections but you really have to mean it so it's not like hey man you know you it so it's not like hey man you know you it so it's not like hey man you know you want to meet this you know some want to meet this you know some want to meet this you know some meditation master like my friend Michael meditation master like my friend Michael meditation master like my friend Michael Paulo it's like I want you to to get Paulo it's like I want you to to get Paulo it's like I want you to to get some value also and then the more value some value also and then the more value some value also and then the more value you help with others like for me to make you help with others like for me to make you help with others like for me to make an intro for you it's in five minutes an intro for you it's in five minutes an intro for you it's in five minutes right it doesn't take any time but it's right it doesn't take any time but it's right it doesn't take any time but it's valuable for you it's valuable for the valuable for you it's valuable for the valuable for you it's valuable for the person I made the intro to so if you're person I made the intro to so if you're person I made the intro to so if you're a connector one of the most valuable a connector one of the most valuable a connector one of the most valuable things you can do is make connections things you can do is make connections things you can do is make connections and it's super high leverage on your and it's super high leverage on your and it's super high leverage on your time because you're helping people time because you're helping people time because you're helping people you're building your network you're you're building your network you're you're building your network you're coming across as a good person it's just coming across as a good person it's just coming across as a good person it's just an email an email an email so I firmly firmly believe in like that so I firmly firmly believe in like that so I firmly firmly believe in like that strategy and like one you know recent strategy and like one you know recent strategy and like one you know recent example of that which for me like I got example of that which for me like I got example of that which for me like I got into tech I was reading about Twitter I
45:00into tech I was reading about Twitter I into tech I was reading about Twitter I like was love Jack Dorsey and everything like was love Jack Dorsey and everything like was love Jack Dorsey and everything he did you know gotta look like an he did you know gotta look like an he did you know gotta look like an accident yeah he kind of like you know I accident yeah he kind of like you know I accident yeah he kind of like you know I was my crypto hand up my Twitter handles was my crypto hand up my Twitter handles was my crypto hand up my Twitter handles crypto Jesus oh yeah I've been doing but crypto Jesus oh yeah I've been doing but crypto Jesus oh yeah I've been doing but pasta knows psychedelics and like all of pasta knows psychedelics and like all of pasta knows psychedelics and like all of a sudden I know Jesus on Twitter yeah a sudden I know Jesus on Twitter yeah a sudden I know Jesus on Twitter yeah yeah yeah a lot big following so he you yeah yeah a lot big following so he you yeah yeah a lot big following so he you know it was kind of like I was doing all know it was kind of like I was doing all know it was kind of like I was doing all these things my person then all of a these things my person then all of a these things my person then all of a sudden like he had a beard and he was sudden like he had a beard and he was sudden like he had a beard and he was doing pasta and now he's in crypto and I doing pasta and now he's in crypto and I doing pasta and now he's in crypto and I was like [ __ ] there we guys stole my was like [ __ ] there we guys stole my was like [ __ ] there we guys stole my whole identity but so he's like personal whole identity but so he's like personal whole identity but so he's like personal hero just love his thoughts on design hero just love his thoughts on design hero just love his thoughts on design and like how he's gone about building and like how he's gone about building and like how he's gone about building Twitter and square I think he's just Twitter and square I think he's just Twitter and square I think he's just like super thoughtful really really like super thoughtful really really like super thoughtful really really great leader and always kind of was like great leader and always kind of was like great leader and always kind of was like whoa and it'd be cool to meet him and so whoa and it'd be cool to meet him and so whoa and it'd be cool to meet him and so like when I started Tech around like like when I started Tech around like like when I started Tech around like 2008 2009 and like Twitter was just 2008 2009 and like Twitter was just 2008 2009 and like Twitter was just blowing up and so I reached out ended up blowing up and so I reached out ended up blowing up and so I reached out ended up helping somebody in the etherium helping somebody in the etherium helping somebody in the etherium ecosystem who'd worked with him at
46:00ecosystem who'd worked with him at ecosystem who'd worked with him at square it was an early employee and it square it was an early employee and it square it was an early employee and it was exactly the strategy of like listen was exactly the strategy of like listen was exactly the strategy of like listen to problems help make connections and to problems help make connections and to problems help make connections and she just said hey you know there's ever she just said hey you know there's ever she just said hey you know there's ever anything I can do to help like let me anything I can do to help like let me anything I can do to help like let me know and I knew she had worked with Jack know and I knew she had worked with Jack know and I knew she had worked with Jack and I thought you know like he's and I thought you know like he's and I thought you know like he's probably interested in this blinding probably interested in this blinding probably interested in this blinding idea like wouldn't it be cool to talk to idea like wouldn't it be cool to talk to idea like wouldn't it be cool to talk to him he does almost sent her an email him he does almost sent her an email him he does almost sent her an email with the pitch he send it to him and with the pitch he send it to him and with the pitch he send it to him and he was like yeah I'm down to chat so we he was like yeah I'm down to chat so we he was like yeah I'm down to chat so we had a discussion last week video chat had a discussion last week video chat had a discussion last week video chat and they're like Jack Dorsey is like and they're like Jack Dorsey is like and they're like Jack Dorsey is like giving me feedback like how to launch giving me feedback like how to launch giving me feedback like how to launch the product what to include how to the product what to include how to the product what to include how to market Wow market Wow market Wow funny store so that was like amazing funny store so that was like amazing funny store so that was like amazing example of like the type of people you example of like the type of people you example of like the type of people you can bring into your network with this can bring into your network with this can bring into your network with this strategy now it's really funny because strategy now it's really funny because strategy now it's really funny because the strategy I usually is I actually was the strategy I usually is I actually was the strategy I usually is I actually was so nervous that I like [ __ ] it up and so nervous that I like [ __ ] it up and so nervous that I like [ __ ] it up and sorry like immediately just started sorry like immediately just started sorry like immediately just started pitching my vision right pitching my vision right pitching my vision right getting into sales mode trying to get getting into sales mode trying to get getting into sales mode trying to get his feedback when like I had 30 minutes his feedback when like I had 30 minutes his feedback when like I had 30 minutes if this guy could have asked him like if this guy could have asked him like if this guy could have asked him like what do you do socially you know you get what do you do socially you know you get what do you do socially you know you get anxiety are you hanging out in these anxiety are you hanging out in these anxiety are you hanging out in these social situations like what do they like social situations like what do they like social situations like what do they like for you and I never asked him like for you and I never asked him like for you and I never asked him like where's your struggle coming in right
47:00where's your struggle coming in right where's your struggle coming in right that's not your problem so now I can't that's not your problem so now I can't that's not your problem so now I can't reach back out to him like and help him reach back out to him like and help him reach back out to him like and help him I don't know who to connect them and I don't know who to connect them and I don't know who to connect them and maybe the guys billionaires maybe I maybe the guys billionaires maybe I maybe the guys billionaires maybe I couldn't connect them with anyone but I couldn't connect them with anyone but I couldn't connect them with anyone but I don't even know so like what's the next don't even know so like what's the next don't even know so like what's the next steps to reach out and so I feel like I steps to reach out and so I feel like I steps to reach out and so I feel like I kind of blew it because I was nervous kind of blew it because I was nervous kind of blew it because I was nervous and so it just goes to show you like got and so it just goes to show you like got and so it just goes to show you like got a stick with the yeah with the practice a stick with the yeah with the practice a stick with the yeah with the practice and not be trying to like sell yourself and not be trying to like sell yourself and not be trying to like sell yourself I guess mm-hmm damn bro that's I just I guess mm-hmm damn bro that's I just I guess mm-hmm damn bro that's I just learned a lot I know I mean it miss so learned a lot I know I mean it miss so learned a lot I know I mean it miss so where did you start to learn this in where did you start to learn this in where did you start to learn this in terms of like so there's a couple things terms of like so there's a couple things terms of like so there's a couple things I want to ask it's like so the question I want to ask it's like so the question I want to ask it's like so the question of like what is what are your problems of like what is what are your problems of like what is what are your problems what are you dealing with mm-hmm what are you dealing with mm-hmm what are you dealing with mm-hmm the thing about you is like you're the thing about you is like you're the thing about you is like you're genuinely curious like I just feel that genuinely curious like I just feel that genuinely curious like I just feel that from you you know and and how were you from you you know and and how were you from you you know and and how were you able to develop that because even with able to develop that because even with able to develop that because even with just like so many strangers you know you just like so many strangers you know you just like so many strangers you know you have your own things you're doing going have your own things you're doing going have your own things you're doing going through and like is it more of like your
48:00through and like is it more of like your through and like is it more of like your yeah so like how did you come to that yeah so like how did you come to that yeah so like how did you come to that question and also why is it still very question and also why is it still very question and also why is it still very easy for you to ask from a genuine plug easy for you to ask from a genuine plug easy for you to ask from a genuine plug you know like you're very authentic with you know like you're very authentic with you know like you're very authentic with it is what I'm saying yes I think this it is what I'm saying yes I think this it is what I'm saying yes I think this is part of my nature and why this this is part of my nature and why this this is part of my nature and why this this particular thing is like my superpower particular thing is like my superpower particular thing is like my superpower like if I could say like you know what like if I could say like you know what like if I could say like you know what am I good at it's basically creating am I good at it's basically creating am I good at it's basically creating this vision talking about the vision all this vision talking about the vision all this vision talking about the vision all the time getting people like psyched the time getting people like psyched the time getting people like psyched about it about it about it and then like connecting and and then like connecting and and then like connecting and that's just that's what I'm good on I that's just that's what I'm good on I that's just that's what I'm good on I think it stems from like young my mom think it stems from like young my mom think it stems from like young my mom was like pretty hard on me and I'm just was like pretty hard on me and I'm just was like pretty hard on me and I'm just like like standard but so I just didn't like like standard but so I just didn't like like standard but so I just didn't feel a lot of like self-love is like all feel a lot of like self-love is like all feel a lot of like self-love is like all you're not good enough and so always you're not good enough and so always you're not good enough and so always like you know at school if I had the like you know at school if I had the like you know at school if I had the answer put my hand up and be like hey I answer put my hand up and be like hey I answer put my hand up and be like hey I want to show people I'm smarter I want want to show people I'm smarter I want want to show people I'm smarter I want them to like me or like I really wanted them to like me or like I really wanted them to like me or like I really wanted to have money when I was younger it was to have money when I was younger it was to have money when I was younger it was like really important to me so I could like really important to me so I could like really important to me so I could like buy things so people would like me like buy things so people would like me like buy things so people would like me so I just didn't have this like sense of so I just didn't have this like sense of so I just didn't have this like sense of self love so it's like this thought of self love so it's like this thought of self love so it's like this thought of like oh if I can help people then
49:00like oh if I can help people then like oh if I can help people then they'll they'll like me you know so it they'll they'll like me you know so it they'll they'll like me you know so it just kind of comes naturally it's like just kind of comes naturally it's like just kind of comes naturally it's like okay how can I help how can i connect okay how can I help how can i connect okay how can I help how can i connect and it comes not from the greatest place and it comes not from the greatest place and it comes not from the greatest place is it's like a lack of self-love and so is it's like a lack of self-love and so is it's like a lack of self-love and so in this case it results in like a tool in this case it results in like a tool in this case it results in like a tool but it's really like there's something but it's really like there's something but it's really like there's something there that I'm like working on of like there that I'm like working on of like there that I'm like working on of like you know just being more kind and to you know just being more kind and to you know just being more kind and to myself and so it kind of just helps feed myself and so it kind of just helps feed myself and so it kind of just helps feed this like this need I guess cool yeah this like this need I guess cool yeah this like this need I guess cool yeah yeah and so when you you know when you yeah and so when you you know when you yeah and so when you you know when you come up with a vision for this Center in come up with a vision for this Center in come up with a vision for this Center in this place like how did you get so clear this place like how did you get so clear this place like how did you get so clear on it like how did you know that like on it like how did you know that like on it like how did you know that like this is and whenever you're developing a this is and whenever you're developing a this is and whenever you're developing a vision let's say cuz you know you've vision let's say cuz you know you've vision let's say cuz you know you've built multiple companies and have gone built multiple companies and have gone built multiple companies and have gone through multiple projects I'm sure that through multiple projects I'm sure that through multiple projects I'm sure that you know the vision is obviously the big you know the vision is obviously the big you know the vision is obviously the big thing but we're like how what's your thing but we're like how what's your thing but we're like how what's your strategy process in that and really see strategy process in that and really see strategy process in that and really see yes of that there's no like I don't care yes of that there's no like I don't care yes of that there's no like I don't care like what anyone says I just firmly like what anyone says I just firmly like what anyone says I just firmly believe there's no way you can just be believe there's no way you can just be believe there's no way you can just be like hey this is the vision and it's
50:00like hey this is the vision and it's like hey this is the vision and it's clear like it becomes clear over time clear like it becomes clear over time clear like it becomes clear over time and I think as a recommendation to and I think as a recommendation to and I think as a recommendation to entrepreneurs out there anyone who wants entrepreneurs out there anyone who wants entrepreneurs out there anyone who wants to start their own business there's an to start their own business there's an to start their own business there's an amazing set of podcasts called how to amazing set of podcasts called how to amazing set of podcasts called how to start a startup I want like Combinator start a startup I want like Combinator start a startup I want like Combinator and was put out like a few years ago but and was put out like a few years ago but and was put out like a few years ago but it's still super relevant and like one it's still super relevant and like one it's still super relevant and like one of the things that sticks with me is of the things that sticks with me is of the things that sticks with me is like just go to the user and look for like just go to the user and look for like just go to the user and look for these like experiences look for this these like experiences look for this these like experiences look for this excitement there's another book called excitement there's another book called excitement there's another book called lean customer development by Cindy lean customer development by Cindy lean customer development by Cindy Alvarez it's just about like Alvarez it's just about like Alvarez it's just about like interviewing customers and listening for interviewing customers and listening for interviewing customers and listening for these Wow moments and so I was just these Wow moments and so I was just these Wow moments and so I was just looking for like what is the WoW moment looking for like what is the WoW moment looking for like what is the WoW moment you know and the more of these you see you know and the more of these you see you know and the more of these you see start to see where you can create start to see where you can create start to see where you can create something special something special something special I said I would be my recommendation is I said I would be my recommendation is I said I would be my recommendation is like don't push the vision whatever like don't push the vision whatever like don't push the vision whatever you're selling you're selling you're selling watch users use your product and like watch users use your product and like watch users use your product and like see how by using this product it can see how by using this product it can see how by using this product it can create like the WoW moment and then push create like the WoW moment and then push create like the WoW moment and then push for that yeah what and what do you mean for that yeah what and what do you mean for that yeah what and what do you mean when you say wow moment like what how when you say wow moment like what how when you say wow moment like what how would you so you know it when you feel
51:00would you so you know it when you feel would you so you know it when you feel it so like you know for example here in it so like you know for example here in it so like you know for example here in the ice bath somebody's getting in the the ice bath somebody's getting in the the ice bath somebody's getting in the ice bath they're getting out okay they ice bath they're getting out okay they ice bath they're getting out okay they feel pretty good after do they even feel pretty good after do they even feel pretty good after do they even notice they feel good or they like notice they feel good or they like notice they feel good or they like that's just cold right since it's okay that's just cold right since it's okay that's just cold right since it's okay experience all of a sudden the ice bath experience all of a sudden the ice bath experience all of a sudden the ice bath has like some aromatherapy before people has like some aromatherapy before people has like some aromatherapy before people get in there kind of zoning in you know get in there kind of zoning in you know get in there kind of zoning in you know now the ice bath has this like sound now the ice bath has this like sound now the ice bath has this like sound healing where people are like wow I healing where people are like wow I healing where people are like wow I could really anchor and stay much longer could really anchor and stay much longer could really anchor and stay much longer now the ice bath has like people getting now the ice bath has like people getting now the ice bath has like people getting out and we're making them feel into out and we're making them feel into out and we're making them feel into their body you know and now the response their body you know and now the response their body you know and now the response is like I never thought I could do this is like I never thought I could do this is like I never thought I could do this for three minutes I conquered my fear I for three minutes I conquered my fear I for three minutes I conquered my fear I feel amazing and there's bones it's like feel amazing and there's bones it's like feel amazing and there's bones it's like you all want to come back tomorrow I you all want to come back tomorrow I you all want to come back tomorrow I want to come back the next day and it's want to come back the next day and it's want to come back the next day and it's like okay like it's clear the wild like okay like it's clear the wild like okay like it's clear the wild moments been created this product is moments been created this product is moments been created this product is real people love this so it's just real people love this so it's just real people love this so it's just listening and looking for ways that you listening and looking for ways that you listening and looking for ways that you can start to create something that's can start to create something that's can start to create something that's like viral that people are going to talk like viral that people are going to talk like viral that people are going to talk about another example was like this this about another example was like this this about another example was like this this breathwork right so I went and learned breathwork right so I went and learned breathwork right so I went and learned how to do breath work from from Geo I how to do breath work from from Geo I how to do breath work from from Geo I went and experimented with a bunch of went and experimented with a bunch of went and experimented with a bunch of sound healing stuff some of the best sound healing stuff some of the best sound healing stuff some of the best sound healers here and incorporated a
52:00sound healers here and incorporated a sound healers here and incorporated a little bit of that I went to some little bit of that I went to some little bit of that I went to some ecstatic dance classes and saw like you ecstatic dance classes and saw like you ecstatic dance classes and saw like you can look around the classes and see like can look around the classes and see like can look around the classes and see like you know when there's it when it's truly you know when there's it when it's truly you know when there's it when it's truly like a 10x like for me something I did like a 10x like for me something I did like a 10x like for me something I did recently it was like y-7 yoga and that's recently it was like y-7 yoga and that's recently it was like y-7 yoga and that's a it's an infrared yoga in New York in a it's an infrared yoga in New York in a it's an infrared yoga in New York in the dark candle light with like music the dark candle light with like music the dark candle light with like music just hammering and so it's more like a just hammering and so it's more like a just hammering and so it's more like a soul cycle eyes do yoga so it's not soul cycle eyes do yoga so it's not soul cycle eyes do yoga so it's not traditional so it's lost something in traditional so it's lost something in traditional so it's lost something in that sense but in another sense it's that sense but in another sense it's that sense but in another sense it's like you know they just let you like you know they just let you like you know they just let you freestyle and a flow and in the flow freestyle and a flow and in the flow freestyle and a flow and in the flow instead of like you know I didn't instead of like you know I didn't instead of like you know I didn't realize that I didn't want to go at my realize that I didn't want to go at my realize that I didn't want to go at my own pace like usually follow along in own pace like usually follow along in own pace like usually follow along in the class when you realize like oh I can the class when you realize like oh I can the class when you realize like oh I can just stay in down dog as long as I want just stay in down dog as long as I want just stay in down dog as long as I want while the music is pumping I was like while the music is pumping I was like while the music is pumping I was like boom like it hit me like this is like a boom like it hit me like this is like a boom like it hit me like this is like a way this is a 10x experience so then you way this is a 10x experience so then you way this is a 10x experience so then you know if I went to that I would think know if I went to that I would think know if I went to that I would think about what makes it that and then try about what makes it that and then try about what makes it that and then try take pieces and take elements and so take pieces and take elements and so take pieces and take elements and so this breathwork we've created has like this breathwork we've created has like this breathwork we've created has like this group share I mentioned which came this group share I mentioned which came this group share I mentioned which came from something else it has the breathing from something else it has the breathing from something else it has the breathing it has the ecstatic dance it has the it has the ecstatic dance it has the it has the ecstatic dance it has the sound healing it has a special
53:00sound healing it has a special sound healing it has a special meditation so now like combining all meditation so now like combining all meditation so now like combining all those experiences you know people are those experiences you know people are those experiences you know people are like it's insane the response so people like it's insane the response so people like it's insane the response so people are like full-blown in tears man like are like full-blown in tears man like are like full-blown in tears man like adult friends of mine like hey I haven't adult friends of mine like hey I haven't adult friends of mine like hey I haven't felt love like this before or like this felt love like this before or like this felt love like this before or like this was my return to innocence and so then I was my return to innocence and so then I was my return to innocence and so then I hear that and not only that you know hear that and not only that you know hear that and not only that you know people like I've only offered this maybe people like I've only offered this maybe people like I've only offered this maybe five times and you know forty people or five times and you know forty people or five times and you know forty people or so have been through and I already have so have been through and I already have so have been through and I already have a queue for another forty because people a queue for another forty because people a queue for another forty because people have just reached out like y'all want to have just reached out like y'all want to have just reached out like y'all want to bring my eight friends so it's just very bring my eight friends so it's just very bring my eight friends so it's just very clear to me based on that response that clear to me based on that response that clear to me based on that response that like that Lao moment is there right and like that Lao moment is there right and like that Lao moment is there right and so it's looking in your customers eyes so it's looking in your customers eyes so it's looking in your customers eyes watching like what makes them like watching like what makes them like watching like what makes them like obsessed and then just like layering obsessed and then just like layering obsessed and then just like layering into that mmm into that mmm into that mmm nice Wow Wow yeah well man I think nice Wow Wow yeah well man I think nice Wow Wow yeah well man I think there's gonna be something special there's gonna be something special there's gonna be something special that's gonna be happening with this so that's gonna be happening with this so that's gonna be happening with this so when's this place gonna start developing when's this place gonna start developing when's this place gonna start developing this big facility yeah so a lot of a lot this big facility yeah so a lot of a lot this big facility yeah so a lot of a lot of risk on our end that we're taking on of risk on our end that we're taking on of risk on our end that we're taking on financially to like make this happen but financially to like make this happen but financially to like make this happen but it's just it's our dream so you know
54:00it's just it's our dream so you know it's just it's our dream so you know we've we've putting in together the the we've we've putting in together the the we've we've putting in together the the team so myself my partner miles who's team so myself my partner miles who's team so myself my partner miles who's built borrow da sure some other built borrow da sure some other built borrow da sure some other hospitality chains downtown Harry and hospitality chains downtown Harry and hospitality chains downtown Harry and Amanda and we have a lease up in the Amanda and we have a lease up in the Amanda and we have a lease up in the junction just near aquiline Dundas and junction just near aquiline Dundas and junction just near aquiline Dundas and we have our design team picked so you we have our design team picked so you we have our design team picked so you know designers architects EC we kicked know designers architects EC we kicked know designers architects EC we kicked up the project yesterday oh wow so it up the project yesterday oh wow so it up the project yesterday oh wow so it just started submitted a PPR to the city just started submitted a PPR to the city just started submitted a PPR to the city we had a while figuring out like how to we had a while figuring out like how to we had a while figuring out like how to make it work with the city and so now make it work with the city and so now make it work with the city and so now we're also know the zone yeah yeah so we're also know the zone yeah yeah so we're also know the zone yeah yeah so now we're on good footing and I'm ready now we're on good footing and I'm ready now we're on good footing and I'm ready to build so we're putting together our to build so we're putting together our to build so we're putting together our drawings for permanent we're doing like drawings for permanent we're doing like drawings for permanent we're doing like a research trip around a bunch real in a research trip around a bunch real in a research trip around a bunch real in Ottawa construction on the base built Ottawa construction on the base built Ottawa construction on the base built started so I'm hoping that September of started so I'm hoping that September of started so I'm hoping that September of next year is a good day when we can next year is a good day when we can next year is a good day when we can launch Wow dude sweet and you don't know launch Wow dude sweet and you don't know launch Wow dude sweet and you don't know the name of it yeah it's not in word no the name of it yeah it's not in word no the name of it yeah it's not in word no I mean like so in word came based on I mean like so in word came based on I mean like so in word came based on like 20 people coming in and like 20 people coming in and like 20 people coming in and experiencing this yeah we actually sent experiencing this yeah we actually sent experiencing this yeah we actually sent out a just a Google Doc like hey we want out a just a Google Doc like hey we want out a just a Google Doc like hey we want people to feel this way when they come
55:00people to feel this way when they come people to feel this way when they come we want them to think about this and we want them to think about this and we want them to think about this and they they they was a name from a customer customer came was a name from a customer customer came was a name from a customer customer came up with it and I just feel like when you up with it and I just feel like when you up with it and I just feel like when you have your early brand your first hundred have your early brand your first hundred have your early brand your first hundred people you're asking for feedback people people you're asking for feedback people people you're asking for feedback people feel like I was a part of that brand I feel like I was a part of that brand I feel like I was a part of that brand I helped him up with that name I provided helped him up with that name I provided helped him up with that name I provided feedback I saw the Google Doc it was an feedback I saw the Google Doc it was an feedback I saw the Google Doc it was an unnamed place and so you know that unnamed place and so you know that unnamed place and so you know that particular one just kind of stuck particular one just kind of stuck particular one just kind of stuck because it was like oh you're going because it was like oh you're going because it was like oh you're going inward like that's what's happening when inward like that's what's happening when inward like that's what's happening when you're in the bath and so I wanted to do you're in the bath and so I wanted to do you're in the bath and so I wanted to do that with the with the larger center you that with the with the larger center you that with the with the larger center you know it's kind of like this is what know it's kind of like this is what know it's kind of like this is what we're trying to do and we'll just you we're trying to do and we'll just you we're trying to do and we'll just you know send the Google Doc around 200 know send the Google Doc around 200 know send the Google Doc around 200 people or whoever's come to this space people or whoever's come to this space people or whoever's come to this space and be like you know which of these and be like you know which of these and be like you know which of these resonate and it's kind of like resonate and it's kind of like resonate and it's kind of like community-led brandon named a sweet man community-led brandon named a sweet man community-led brandon named a sweet man well that's gonna be super exciting I well that's gonna be super exciting I well that's gonna be super exciting I can't wait for that name it was a can't wait for that name it was a can't wait for that name it was a branding exercise with a consultant that branding exercise with a consultant that branding exercise with a consultant that kind of it was more of like let's just kind of it was more of like let's just kind of it was more of like let's just make it up let's make it let's make it a make it up let's make it let's make it a make it up let's make it let's make it a made-up name made-up name made-up name a lot of broth companies were called a lot of broth companies were called a lot of broth companies were called like bone broth company you know we like bone broth company you know we like bone broth company you know we don't want to tie ourselves to just that don't want to tie ourselves to just that don't want to tie ourselves to just that but um yeah I like I like how it turned
56:00but um yeah I like I like how it turned but um yeah I like I like how it turned out because it is like fun it's like out because it is like fun it's like out because it is like fun it's like phonetically pleasing and easy to say phonetically pleasing and easy to say phonetically pleasing and easy to say and people seem to like it so yeah and people seem to like it so yeah and people seem to like it so yeah that's great yeah cool man so another that's great yeah cool man so another that's great yeah cool man so another thing that we connect on that I want to thing that we connect on that I want to thing that we connect on that I want to talk about is faux pas sauna and just talk about is faux pas sauna and just talk about is faux pas sauna and just like stillness really and you've done it like stillness really and you've done it like stillness really and you've done it a couple times now right yes I've done a couple times now right yes I've done a couple times now right yes I've done to 10-david plus and retreats going to to 10-david plus and retreats going to to 10-david plus and retreats going to style one in Israel one in Alberta and style one in Israel one in Alberta and style one in Israel one in Alberta and then I've served twice at the like the then I've served twice at the like the then I've served twice at the like the in-between course just three-day serving in-between course just three-day serving in-between course just three-day serving and where you're prepping for the next and where you're prepping for the next and where you're prepping for the next people which is also pretty mind-blowing people which is also pretty mind-blowing people which is also pretty mind-blowing experience and I did that up in the the experience and I did that up in the the experience and I did that up in the the barycenter and then I'm angling to do a barycenter and then I'm angling to do a barycenter and then I'm angling to do a third in February with my girlfriend and third in February with my girlfriend and third in February with my girlfriend and we actually did the last one together we actually did the last one together we actually did the last one together myself her and my co-founder for my myself her and my co-founder for my myself her and my co-founder for my crypto company and he that was his crypto company and he that was his crypto company and he that was his second as well and since then he just he second as well and since then he just he second as well and since then he just he went fully into the white coat of went fully into the white coat of went fully into the white coat of meditation and did for more 10-day
57:00meditation and did for more 10-day meditation and did for more 10-day retreats and then a six-week oh this is retreats and then a six-week oh this is retreats and then a six-week oh this is the guy who trained oh yeah just an the guy who trained oh yeah just an the guy who trained oh yeah just an obscene as you know yeah he's just I obscene as you know yeah he's just I obscene as you know yeah he's just I mean mind-blowing human but yeah I just mean mind-blowing human but yeah I just mean mind-blowing human but yeah I just got so into it had a meditation coach got so into it had a meditation coach got so into it had a meditation coach went through these morning pages went through these morning pages went through these morning pages which is not there's a book called the which is not there's a book called the which is not there's a book called the artists way yes yeah and so he'd like artists way yes yeah and so he'd like artists way yes yeah and so he'd like loved that so his last year has just loved that so his last year has just loved that so his last year has just been like massive massive discovery been like massive massive discovery been like massive massive discovery around silence wow that's cool man yeah around silence wow that's cool man yeah around silence wow that's cool man yeah I mean I'm so I'm doing the retreat over I mean I'm so I'm doing the retreat over I mean I'm so I'm doing the retreat over New Year's and then the one month in New Year's and then the one month in New Year's and then the one month in next March so we're gonna have to next March so we're gonna have to next March so we're gonna have to connect after those and so you've signed connect after those and so you've signed connect after those and so you've signed up for the full at the one month yeah up for the full at the one month yeah up for the full at the one month yeah yeah yeah yeah man that's such so yeah yeah yeah man that's such so yeah yeah yeah man that's such so legendary I really of all the practices legendary I really of all the practices legendary I really of all the practices I think that silence is I don't want to I think that silence is I don't want to I think that silence is I don't want to say like the most effective you know say like the most effective you know say like the most effective you know because they all have value but it's because they all have value but it's because they all have value but it's it's definitely like you can really I it's definitely like you can really I it's definitely like you can really I think go deep into conditioned thought think go deep into conditioned thought think go deep into conditioned thought patterns and make changes yes I've had patterns and make changes yes I've had patterns and make changes yes I've had such value from being still on a daily
58:00such value from being still on a daily such value from being still on a daily basis and going these deeper treats so basis and going these deeper treats so basis and going these deeper treats so one month like man so how did you decide one month like man so how did you decide one month like man so how did you decide like oh I'm gonna make the time for this like oh I'm gonna make the time for this like oh I'm gonna make the time for this and then like cut the rest of your life and then like cut the rest of your life and then like cut the rest of your life off for four months yeah well really off for four months yeah well really off for four months yeah well really because I've taken the step back from because I've taken the step back from because I've taken the step back from bro yo this year I've gotten it to a bro yo this year I've gotten it to a bro yo this year I've gotten it to a place where it's just easy to manage and place where it's just easy to manage and place where it's just easy to manage and it's still profitable and it's still it's still profitable and it's still it's still profitable and it's still kind of rolling and so since I'm going kind of rolling and so since I'm going kind of rolling and so since I'm going through this transition where you know through this transition where you know through this transition where you know like I'm just doing new things I don't like I'm just doing new things I don't like I'm just doing new things I don't have a lot of responsibility like I have a lot of responsibility like I have a lot of responsibility like I don't feel tied to anything right now don't feel tied to anything right now don't feel tied to anything right now and then this came up it's that spirit and then this came up it's that spirit and then this came up it's that spirit rock I put my application in I got rock I put my application in I got rock I put my application in I got approved and then I was just like man I approved and then I was just like man I approved and then I was just like man I got to do this you know and and so yeah got to do this you know and and so yeah got to do this you know and and so yeah it's definitely like a little nervous it's definitely like a little nervous it's definitely like a little nervous because it's like well I'm nervous because it's like well I'm nervous because it's like well I'm nervous because not a little I'm very nervous because not a little I'm very nervous because not a little I'm very nervous yeah yeah because it's a month and I've only done because it's a month and I've only done because it's a month and I've only done ten days but also just like yet going ten days but also just like yet going ten days but also just like yet going offline for a month is like I do have a
59:00offline for a month is like I do have a offline for a month is like I do have a business you know yeah I do have to run business you know yeah I do have to run business you know yeah I do have to run but you know I'm putting the things in but you know I'm putting the things in but you know I'm putting the things in place for it too and also like I'm you place for it too and also like I'm you place for it too and also like I'm you know potentially going through some know potentially going through some know potentially going through some partnerships right now with Roya that partnerships right now with Roya that partnerships right now with Roya that might unfold around that time so anyway might unfold around that time so anyway might unfold around that time so anyway I just you know the way I look at it is I just you know the way I look at it is I just you know the way I look at it is like you're never gonna have one month like you're never gonna have one month like you're never gonna have one month where it's gonna be super easy to just where it's gonna be super easy to just where it's gonna be super easy to just like you know be like oh yeah no it's like you know be like oh yeah no it's like you know be like oh yeah no it's fine you know so for me it's like if I fine you know so for me it's like if I fine you know so for me it's like if I don't do it now maybe I'll never do it don't do it now maybe I'll never do it don't do it now maybe I'll never do it you know and it's and just hearing you you know and it's and just hearing you you know and it's and just hearing you talk about your friends experience with talk about your friends experience with talk about your friends experience with a six week earlier today it just kept it a six week earlier today it just kept it a six week earlier today it just kept it kept like what kept coming to me was kept like what kept coming to me was kept like what kept coming to me was like yeah dude you got to do this like like yeah dude you got to do this like like yeah dude you got to do this like there's just it's so obvious you know so there's just it's so obvious you know so there's just it's so obvious you know so when I feel that like kind of deep call when I feel that like kind of deep call when I feel that like kind of deep call towards it it just like I just got to do towards it it just like I just got to do towards it it just like I just got to do it you know now that's amazing so much it you know now that's amazing so much it you know now that's amazing so much respect and also like what he was respect and also like what he was respect and also like what he was telling me was interesting it's like telling me was interesting it's like telling me was interesting it's like there's a lot of people who are kind of there's a lot of people who are kind of there's a lot of people who are kind of 20 to 30 right and then there's a big 20 to 30 right and then there's a big 20 to 30 right and then there's a big gap of like at the six-week events or gap of like at the six-week events or gap of like at the six-week events or three months events and then like you
1:00three months events and then like you three months events and then like you know people over 50 and it's because of know people over 50 and it's because of know people over 50 and it's because of kids right and so once you have kids kids right and so once you have kids kids right and so once you have kids like a month away like no way right for like a month away like no way right for like a month away like no way right for four possibly 15 years yeah and so four possibly 15 years yeah and so four possibly 15 years yeah and so taking the time now and you say maybe I taking the time now and you say maybe I taking the time now and you say maybe I wouldn't have this time like yeah and wouldn't have this time like yeah and wouldn't have this time like yeah and you know this is nice it so I won't wait you know this is nice it so I won't wait you know this is nice it so I won't wait to hear how it went but I'm I want to to hear how it went but I'm I want to to hear how it went but I'm I want to get on the same path and do a month as get on the same path and do a month as get on the same path and do a month as well and I feel like with my girlfriend well and I feel like with my girlfriend well and I feel like with my girlfriend we actually mentioned this earlier but we actually mentioned this earlier but we actually mentioned this earlier but when she's pregnant I want to do it well when she's pregnant I want to do it well when she's pregnant I want to do it well wow she's pregnant yeah I feel like just wow she's pregnant yeah I feel like just wow she's pregnant yeah I feel like just sending that loving-kindness and the sending that loving-kindness and the sending that loving-kindness and the baby beautiful like every day for 4-6 baby beautiful like every day for 4-6 baby beautiful like every day for 4-6 weeks or one month will be like so huge weeks or one month will be like so huge weeks or one month will be like so huge so that's like definitely I mean I'm a so that's like definitely I mean I'm a so that's like definitely I mean I'm a bit of a crazy person but that's in my bit of a crazy person but that's in my bit of a crazy person but that's in my mind is like well that would be really mind is like well that would be really mind is like well that would be really special that would be incredible man special that would be incredible man special that would be incredible man that's something I'm fascinated with is that's something I'm fascinated with is that's something I'm fascinated with is actually this like you know this actually this like you know this actually this like you know this birthing process like that nine months birthing process like that nine months birthing process like that nine months is it's a sacred time you know and I is it's a sacred time you know and I is it's a sacred time you know and I don't think we as a culture give enough don't think we as a culture give enough don't think we as a culture give enough love to it you know like some people do love to it you know like some people do love to it you know like some people do but I think there's like there should be
1:01but I think there's like there should be but I think there's like there should be a whole practice around pregnancy like a a whole practice around pregnancy like a a whole practice around pregnancy like a whole like lifestyle whole like you know whole like lifestyle whole like you know whole like lifestyle whole like you know it's just as similar as like as you're it's just as similar as like as you're it's just as similar as like as you're creating is holding your social creating is holding your social creating is holding your social experience I feel as though pregnancy experience I feel as though pregnancy experience I feel as though pregnancy should be this like whole thing you know should be this like whole thing you know should be this like whole thing you know that like you're really inviting this that like you're really inviting this that like you're really inviting this new soul into this life you know the new soul into this life you know the new soul into this life you know the manifestation of what was just energy manifestation of what was just energy manifestation of what was just energy you know yeah it's so cool I mean I you know yeah it's so cool I mean I you know yeah it's so cool I mean I don't I don't know what it's like to be don't I don't know what it's like to be don't I don't know what it's like to be pregnant and we haven't gone through pregnant and we haven't gone through pregnant and we haven't gone through pregnancy so I'm not even gonna comment pregnancy so I'm not even gonna comment pregnancy so I'm not even gonna comment on like what shouldn't be done but I on like what shouldn't be done but I on like what shouldn't be done but I think it's I think it's really cool I think it's I think it's really cool I think it's I think it's really cool I also had heard a lot recently about from also had heard a lot recently about from also had heard a lot recently about from this guy Kok Kingsbury okay he was on this guy Kok Kingsbury okay he was on this guy Kok Kingsbury okay he was on Peter tias podcast talking about Peter tias podcast talking about Peter tias podcast talking about psychedelics and like cleaning up issues psychedelics and like cleaning up issues psychedelics and like cleaning up issues that have been handed that have been handed that have been handed down to you through generations yeah I down to you through generations yeah I down to you through generations yeah I don't like the way you act a lot of don't like the way you act a lot of don't like the way you act a lot of times is environmental because of you times is environmental because of you times is environmental because of you know how your parents acted yeah and so know how your parents acted yeah and so know how your parents acted yeah and so he was talking about using psychedelics he was talking about using psychedelics he was talking about using psychedelics to sort of get rid of these like to sort of get rid of these like to sort of get rid of these like weaknesses or things he didn't like weaknesses or things he didn't like weaknesses or things he didn't like before having a child so his she breaks before having a child so his she breaks before having a child so his she breaks the link yeah yeah and you know whether
1:02the link yeah yeah and you know whether the link yeah yeah and you know whether it's true or not I don't know you know it's true or not I don't know you know it's true or not I don't know you know it's in my mind like okay this is your it's in my mind like okay this is your it's in my mind like okay this is your chance to heal before you have your chance to heal before you have your chance to heal before you have your child like yeah you know they're things child like yeah you know they're things child like yeah you know they're things that you didn't like as a child you know that you didn't like as a child you know that you didn't like as a child you know are you gonna pass on those same are you gonna pass on those same are you gonna pass on those same behaviors and I find like you know I behaviors and I find like you know I behaviors and I find like you know I mentioned earlier that my parents my mom mentioned earlier that my parents my mom mentioned earlier that my parents my mom was hard on me and now I'm like hard on was hard on me and now I'm like hard on was hard on me and now I'm like hard on others I work with so sometimes like I others I work with so sometimes like I others I work with so sometimes like I found I haven't cried in like three found I haven't cried in like three found I haven't cried in like three years and the first time I cried was a years and the first time I cried was a years and the first time I cried was a couple weeks ago it was because my couple weeks ago it was because my couple weeks ago it was because my girlfriend I were working together and I girlfriend I were working together and I girlfriend I were working together and I was like you know you're not working was like you know you're not working was like you know you're not working hard enough and she started crying she hard enough and she started crying she hard enough and she started crying she was just you know his personal story but was just you know his personal story but was just you know his personal story but she started crying it was like you know she started crying it was like you know she started crying it was like you know I just hurt so bad that you're like not I just hurt so bad that you're like not I just hurt so bad that you're like not proud of me and I was like hope that's proud of me and I was like hope that's proud of me and I was like hope that's not what I meant at all I was it holy not what I meant at all I was it holy not what I meant at all I was it holy [ __ ] this is how yes you're being seen [ __ ] this is how yes you're being seen [ __ ] this is how yes you're being seen and showing up and then I was like so and showing up and then I was like so and showing up and then I was like so scared and then I started crying because scared and then I started crying because scared and then I started crying because I was like wow the person I love most in I was like wow the person I love most in I was like wow the person I love most in the world the world the world you know I'm I just heard like hurt her you know I'm I just heard like hurt her you know I'm I just heard like hurt her enough to make her cry and then so I was enough to make her cry and then so I was enough to make her cry and then so I was like woah it's like you're gonna act like woah it's like you're gonna act like woah it's like you're gonna act this way to your kids like no [ __ ] this way to your kids like no [ __ ] this way to your kids like no [ __ ] way so now I'm like obsessed with this
1:03way so now I'm like obsessed with this way so now I'm like obsessed with this idea of like okay like get the healings idea of like okay like get the healings idea of like okay like get the healings yeah like you have like three years and yeah like you have like three years and yeah like you have like three years and then you're gonna have kids so like you then you're gonna have kids so like you then you're gonna have kids so like you know therapy meditation whatever it know therapy meditation whatever it know therapy meditation whatever it takes like right right you know gets takes like right right you know gets takes like right right you know gets gets not like fixed isn't the right term gets not like fixed isn't the right term gets not like fixed isn't the right term but get like whole you know yeah yeah but get like whole you know yeah yeah but get like whole you know yeah yeah and actually an ifs we call these things and actually an ifs we call these things and actually an ifs we call these things legacy burdens and you know just as legacy burdens and you know just as legacy burdens and you know just as you're you're noticing is like that kind you're you're noticing is like that kind you're you're noticing is like that kind of like hard the part of you that's hard of like hard the part of you that's hard of like hard the part of you that's hard on people is like that part took on that on people is like that part took on that on people is like that part took on that burden for mom it sounds like and so burden for mom it sounds like and so burden for mom it sounds like and so yeah this is it's a very common thing yeah this is it's a very common thing yeah this is it's a very common thing that shows up it's like when we ask a that shows up it's like when we ask a that shows up it's like when we ask a part that's holding a burden where part that's holding a burden where part that's holding a burden where picked it up from where it learned this picked it up from where it learned this picked it up from where it learned this it's like oh like it's actually not mine it's like oh like it's actually not mine it's like oh like it's actually not mine it's from my mom or it's from my dad it's from my mom or it's from my dad it's from my mom or it's from my dad it's like okay and then we would ask the it's like okay and then we would ask the it's like okay and then we would ask the part like well what percentage of that part like well what percentage of that part like well what percentage of that would you say is from your mom or dad would you say is from your mom or dad would you say is from your mom or dad and it's like usually it's like over 50% and it's like usually it's like over 50% and it's like usually it's like over 50% sometimes it's like the whole thing you sometimes it's like the whole thing you sometimes it's like the whole thing you know it's like this is that know it's like this is that know it's like this is that my mom's like it's not mine and then my mom's like it's not mine and then my mom's like it's not mine and then when we go through a process of inviting
1:04when we go through a process of inviting when we go through a process of inviting it to unburden through the lineage and it to unburden through the lineage and it to unburden through the lineage and we like pass back the burden to the mom we like pass back the burden to the mom we like pass back the burden to the mom and the mom passes back to who she and the mom passes back to who she and the mom passes back to who she picked it up from and eventually pass it picked it up from and eventually pass it picked it up from and eventually pass it back to a healing place or source or back to a healing place or source or back to a healing place or source or whatever and yeah it's I've seen it done whatever and yeah it's I've seen it done whatever and yeah it's I've seen it done just in my trainings and and I've never just in my trainings and and I've never just in my trainings and and I've never done it with with a couple clients too done it with with a couple clients too done it with with a couple clients too and it's like it's powerful man man so I and it's like it's powerful man man so I and it's like it's powerful man man so I guess I mean maybe you've talked about guess I mean maybe you've talked about guess I mean maybe you've talked about this in other episodes but just just for this in other episodes but just just for this in other episodes but just just for reference like since I met you it was reference like since I met you it was reference like since I met you it was the first I heard of ifs then I kind of the first I heard of ifs then I kind of the first I heard of ifs then I kind of heard it pop up with Tim Ferriss you heard it pop up with Tim Ferriss you heard it pop up with Tim Ferriss you know then I went to a gap or might a know then I went to a gap or might a know then I went to a gap or might a seminar and I heard him talk about it seminar and I heard him talk about it seminar and I heard him talk about it and so I'm like well what is this thing and so I'm like well what is this thing and so I'm like well what is this thing you know some really curious I'm looking you know some really curious I'm looking you know some really curious I'm looking now to be against art therapy and now to be against art therapy and now to be against art therapy and nothing is there's anything wrong with nothing is there's anything wrong with nothing is there's anything wrong with me but just to like you know be be me but just to like you know be be me but just to like you know be be optimizing yeah I'm like being as happy optimizing yeah I'm like being as happy optimizing yeah I'm like being as happy as I can or unbeliever and like you know as I can or unbeliever and like you know as I can or unbeliever and like you know you're working out at the gym you're you're working out at the gym you're you're working out at the gym you're eating healthy why are you not working eating healthy why are you not working eating healthy why are you not working on your mind so I guess question for you on your mind so I guess question for you on your mind so I guess question for you is like how do I learn more about ifs is like how do I learn more about ifs is like how do I learn more about ifs what's that what's the deal I guess yeah what's that what's the deal I guess yeah what's that what's the deal I guess yeah well dude I mean obviously happy to do a
1:05well dude I mean obviously happy to do a well dude I mean obviously happy to do a session with you like we we scheduled session with you like we we scheduled session with you like we we scheduled but um do you want to know about it like but um do you want to know about it like but um do you want to know about it like what it is or do you want to just like what it is or do you want to just like what it is or do you want to just like yeah I guess I mean I don't know if yeah I guess I mean I don't know if yeah I guess I mean I don't know if you've talked about it before but if you've talked about it before but if you've talked about it before but if your listeners are wondering you know your listeners are wondering you know your listeners are wondering you know for me personally I was like what is for me personally I was like what is for me personally I was like what is this that kind of know a little bit this that kind of know a little bit this that kind of know a little bit about it from like the the overview but about it from like the the overview but about it from like the the overview but just curious if you know four people are just curious if you know four people are just curious if you know four people are listening and we're like yo this is listening and we're like yo this is listening and we're like yo this is thing where do what do you what was the thing where do what do you what was the thing where do what do you what was the next step what do you do I guess right next step what do you do I guess right next step what do you do I guess right right yeah yeah I mention it sometimes right yeah yeah I mention it sometimes right yeah yeah I mention it sometimes but yeah I can dive into it I mean it's but yeah I can dive into it I mean it's but yeah I can dive into it I mean it's uh so it is a therapeutic know something uh so it is a therapeutic know something uh so it is a therapeutic know something I noticed that you said to was like yeah I noticed that you said to was like yeah I noticed that you said to was like yeah I'm thinking about doing therapy it's I'm thinking about doing therapy it's I'm thinking about doing therapy it's like not that there's anything wrong like not that there's anything wrong like not that there's anything wrong with me and II so you notice that that with me and II so you notice that that with me and II so you notice that that part comes in that has a perception of part comes in that has a perception of part comes in that has a perception of therapy even though like probably therapy even though like probably therapy even though like probably there's there's a part part of you is there's there's a part part of you is there's there's a part part of you is like there's nothing wrong with therapy like there's nothing wrong with therapy like there's nothing wrong with therapy it's just to get to know myself but it's just to get to know myself but it's just to get to know myself but notice how that word has that kind of notice how that word has that kind of notice how that word has that kind of connotation in like general society is connotation in like general society is connotation in like general society is like it's funny just in that and that like it's funny just in that and that like it's funny just in that and that why I even brought that up here is cuz I why I even brought that up here is cuz I why I even brought that up here is cuz I know people will be listening and know people will be listening and know people will be listening and they're like oh he's gonna do therapy
1:06they're like oh he's gonna do therapy they're like oh he's gonna do therapy cuz he's like broke in and I wanted to cuz he's like broke in and I wanted to cuz he's like broke in and I wanted to be just very clear because my goal is be just very clear because my goal is be just very clear because my goal is like it's it's this whole vanya like it's it's this whole vanya like it's it's this whole vanya experience this means it's it's like experience this means it's it's like experience this means it's it's like targeting a mainstream audience to get targeting a mainstream audience to get targeting a mainstream audience to get you into the you into the you into the because everyone can benefit yeah and because everyone can benefit yeah and because everyone can benefit yeah and even like you know psychedelic or even like you know psychedelic or even like you know psychedelic or whatever type of therapy it's because whatever type of therapy it's because whatever type of therapy it's because like you're trying to become better or like you're trying to become better or like you're trying to become better or you're not it's not for people who are you're not it's not for people who are you're not it's not for people who are like hey you're depressed there's like hey you're depressed there's like hey you're depressed there's something wrong with you it's for something wrong with you it's for something wrong with you it's for everyone so that's just why I mentioned everyone so that's just why I mentioned everyone so that's just why I mentioned yeah exactly to your points I just yeah exactly to your points I just yeah exactly to your points I just didn't want people to think like oh of didn't want people to think like oh of didn't want people to think like oh of course you know this isn't for me I'm course you know this isn't for me I'm course you know this isn't for me I'm okay yeah of course and so you know it's okay yeah of course and so you know it's okay yeah of course and so you know it's important to mention right and because important to mention right and because important to mention right and because for me I went I started doing ifs for me I went I started doing ifs for me I went I started doing ifs personally like four and a half years personally like four and a half years personally like four and a half years ago or so and I didn't feel broken I ago or so and I didn't feel broken I ago or so and I didn't feel broken I just felt like I wanted to like really just felt like I wanted to like really just felt like I wanted to like really get to know some things around myself get to know some things around myself get to know some things around myself you know and and I got to know things you know and and I got to know things you know and and I got to know things really fast and like you're very really fast and like you're very really fast and like you're very interesting noticing parts of me that interesting noticing parts of me that interesting noticing parts of me that are holding a lot of burdens you know a are holding a lot of burdens you know a are holding a lot of burdens you know a lot of like deep feelings of you know lot of like deep feelings of you know lot of like deep feelings of you know worthlessness or just like yeah really worthlessness or just like yeah really worthlessness or just like yeah really that was a big one around just not being
1:07that was a big one around just not being that was a big one around just not being enough you know and and and probably a enough you know and and and probably a enough you know and and and probably a lot of people resonate with that because lot of people resonate with that because lot of people resonate with that because we live in this rugged individualistic we live in this rugged individualistic we live in this rugged individualistic culture where it's like you need to be culture where it's like you need to be culture where it's like you need to be this you know and so a lot of that is this you know and so a lot of that is this you know and so a lot of that is kind of not just it's a cultural burdens kind of not just it's a cultural burdens kind of not just it's a cultural burdens which we we actually like we pick up which we we actually like we pick up which we we actually like we pick up just your culture and not just like you just your culture and not just like you just your culture and not just like you know legacy burns are another thing know legacy burns are another thing know legacy burns are another thing where pickups through our family but but where pickups through our family but but where pickups through our family but but yeah it it's so a big thing about ifs yeah it it's so a big thing about ifs yeah it it's so a big thing about ifs too is that it's a non pathologizing too is that it's a non pathologizing too is that it's a non pathologizing model so like if someone comes and says model so like if someone comes and says model so like if someone comes and says like I have depression well it's like like I have depression well it's like like I have depression well it's like actually maybe there's just a part of actually maybe there's just a part of actually maybe there's just a part of you that feels depressed like that feels you that feels depressed like that feels you that feels depressed like that feels like it needs to like it just feels down like it needs to like it just feels down like it needs to like it just feels down and it feels like low energy all the and it feels like low energy all the and it feels like low energy all the time and that part is just like in your time and that part is just like in your time and that part is just like in your conscious awareness most of the time conscious awareness most of the time conscious awareness most of the time because it's just trying to get your because it's just trying to get your because it's just trying to get your attention and so we just get curious attention and so we just get curious attention and so we just get curious about that part about that part about that part and so what ifs is actually like what it and so what ifs is actually like what it and so what ifs is actually like what it believes or what it kind of stays is believes or what it kind of stays is believes or what it kind of stays is that like we like the nature of the mind
1:08that like we like the nature of the mind that like we like the nature of the mind is subdivided so we all have these is subdivided so we all have these is subdivided so we all have these multiple personalities and these multiple personalities and these multiple personalities and these personalities within us they we personalities within us they we personalities within us they we experience them as like different voices experience them as like different voices experience them as like different voices in our head and you know sometimes they in our head and you know sometimes they in our head and you know sometimes they don't get along because every part has don't get along because every part has don't get along because every part has their own set of needs wants and desires their own set of needs wants and desires their own set of needs wants and desires you know and if there's no like coming you know and if there's no like coming you know and if there's no like coming back like a back like a back like a there's no shared vision within yourself there's no shared vision within yourself there's no shared vision within yourself within the system of the individual then within the system of the individual then within the system of the individual then there could be a lot of chaos and a lot there could be a lot of chaos and a lot there could be a lot of chaos and a lot of conflict going on not unlike a of conflict going on not unlike a of conflict going on not unlike a company right company right company right um and so and so that this is what um and so and so that this is what um and so and so that this is what really intrigued me about this model was really intrigued me about this model was really intrigued me about this model was like I wanna when you're feeling some like I wanna when you're feeling some like I wanna when you're feeling some sort of conflict inner conflict or some sort of conflict inner conflict or some sort of conflict inner conflict or some sort of yeah like yeah just inner sort of yeah like yeah just inner sort of yeah like yeah just inner conflict there's usually it's because conflict there's usually it's because conflict there's usually it's because there are a couple parts that are just there are a couple parts that are just there are a couple parts that are just not agreeing on something and they might not agreeing on something and they might not agreeing on something and they might not even know about each other you know not even know about each other you know not even know about each other you know and so and so these parts which are how and so and so these parts which are how and so and so these parts which are how we present ourselves in day to day life we present ourselves in day to day life we present ourselves in day to day life as you know an individual and as our
1:09as you know an individual and as our as you know an individual and as our identity of I am Tim you know are what identity of I am Tim you know are what identity of I am Tim you know are what kind of are what take the lead but then kind of are what take the lead but then kind of are what take the lead but then the the second big assumption around ifs the the second big assumption around ifs the the second big assumption around ifs is that we all have this like seat of is that we all have this like seat of is that we all have this like seat of consciousness which is described and consciousness which is described and consciousness which is described and talked about in every religious and talked about in every religious and talked about in every religious and spiritual tradition and they call it the spiritual tradition and they call it the spiritual tradition and they call it the self in ifs and that self has qualities self in ifs and that self has qualities self in ifs and that self has qualities like compassion and clarity and like compassion and clarity and like compassion and clarity and connection and calm and it's motivated connection and calm and it's motivated connection and calm and it's motivated towards harmony and bringing harmony towards harmony and bringing harmony towards harmony and bringing harmony towards these parts of us so in Buddhism towards these parts of us so in Buddhism towards these parts of us so in Buddhism and the posture like that what they talk and the posture like that what they talk and the posture like that what they talk about Buddha nature or anata are the about Buddha nature or anata are the about Buddha nature or anata are the non-self which is the same thing as the non-self which is the same thing as the non-self which is the same thing as the self in ifs and really that is the self in ifs and really that is the self in ifs and really that is the healer within all of us and so we healer within all of us and so we healer within all of us and so we believe that you know FS we come into believe that you know FS we come into believe that you know FS we come into this world with a self everyone has the this world with a self everyone has the this world with a self everyone has the same self everyone comes into it with same self everyone comes into it with same self everyone comes into it with the self it's an undamaged essence and the self it's an undamaged essence and the self it's an undamaged essence and it's not personal to anyone it just is
1:10it's not personal to anyone it just is it's not personal to anyone it just is and there's no gender there's nothing and there's no gender there's nothing and there's no gender there's nothing it's just the self and it's the seat of it's just the self and it's the seat of it's just the self and it's the seat of consciousness within all of us so when consciousness within all of us so when consciousness within all of us so when we go through getting to know these we go through getting to know these we go through getting to know these parts of us the whole goal of this is to parts of us the whole goal of this is to parts of us the whole goal of this is to just sit in that seat of consciousness just sit in that seat of consciousness just sit in that seat of consciousness sit in that awareness and just notice sit in that awareness and just notice sit in that awareness and just notice these parts that come up and when we and these parts that come up and when we and these parts that come up and when we and so the main difference I would say from so the main difference I would say from so the main difference I would say from ifs and maybe more Buddhists to talk ifs and maybe more Buddhists to talk ifs and maybe more Buddhists to talk about is that you know FS they actually about is that you know FS they actually about is that you know FS they actually believe that the self naturally goes believe that the self naturally goes believe that the self naturally goes towards parts towards parts towards parts are looking for attention whereas in are looking for attention whereas in are looking for attention whereas in Buddhism it's more of an observer Buddhism it's more of an observer Buddhism it's more of an observer passive witness right and and things passive witness right and and things passive witness right and and things just naturally unfold when you sit there just naturally unfold when you sit there just naturally unfold when you sit there long enough and you know healing just long enough and you know healing just long enough and you know healing just happens when you sit there long enough happens when you sit there long enough happens when you sit there long enough because there's just the parts say because there's just the parts say because there's just the parts say enough of what they need to say and then enough of what they need to say and then enough of what they need to say and then eventually there's like the space opens eventually there's like the space opens eventually there's like the space opens up so much there's enough self there up so much there's enough self there up so much there's enough self there that something just like evaporates and that something just like evaporates and that something just like evaporates and like there's some healing that occurs
1:11like there's some healing that occurs like there's some healing that occurs but in ifs we actually believe we can do but in ifs we actually believe we can do but in ifs we actually believe we can do it a little bit quicker you know we can it a little bit quicker you know we can it a little bit quicker you know we can actually go towards these parts and just actually go towards these parts and just actually go towards these parts and just get curious from a place of self and get curious from a place of self and get curious from a place of self and it's it's a beautiful thing to this it's it's a beautiful thing to this it's it's a beautiful thing to this concept of self and why resonates with concept of self and why resonates with concept of self and why resonates with it so much in ifs because although it's it so much in ifs because although it's it so much in ifs because although it's spoken about in every spiritual spoken about in every spiritual spoken about in every spiritual religious tradition you don't have to be religious tradition you don't have to be religious tradition you don't have to be spiritual or religious to believe in spiritual or religious to believe in spiritual or religious to believe in this concept or to to even like have an this concept or to to even like have an this concept or to to even like have an experience of it you know because even experience of it you know because even experience of it you know because even the people who are like the most let's the people who are like the most let's the people who are like the most let's say polarized within or like have so say polarized within or like have so say polarized within or like have so much conflict or have never had an much conflict or have never had an much conflict or have never had an experience of you know some sort of like experience of you know some sort of like experience of you know some sort of like self energy we just ask them like okay self energy we just ask them like okay self energy we just ask them like okay so what are you noticing it's like oh so what are you noticing it's like oh so what are you noticing it's like oh I'm noticing this like anger it's like I'm noticing this like anger it's like I'm noticing this like anger it's like okay how do you feel towards that anger okay how do you feel towards that anger okay how do you feel towards that anger and then they say like I just want it to and then they say like I just want it to and then they say like I just want it to go away I [ __ ] hate being angry it's go away I [ __ ] hate being angry it's go away I [ __ ] hate being angry it's like okay great so it sounds like like okay great so it sounds like like okay great so it sounds like there's a part of you that's angry and there's a part of you that's angry and there's a part of you that's angry and there's a part of you that doesn't like there's a part of you that doesn't like there's a part of you that doesn't like that angry part so that sound right yeah that angry part so that sound right yeah that angry part so that sound right yeah okay great so it sounds like there's okay great so it sounds like there's okay great so it sounds like there's these two parts here so what would it be
1:12these two parts here so what would it be these two parts here so what would it be like if the part that doesn't like the like if the part that doesn't like the like if the part that doesn't like the angry part can just pull its energy back angry part can just pull its energy back angry part can just pull its energy back right now and usually it's like yeah right now and usually it's like yeah right now and usually it's like yeah okay that's fine okay great so now how okay that's fine okay great so now how okay that's fine okay great so now how do you feel towards that angry part it's do you feel towards that angry part it's do you feel towards that angry part it's like well I'm kind of just curious why like well I'm kind of just curious why like well I'm kind of just curious why it's angry and like that's just a simple it's angry and like that's just a simple it's angry and like that's just a simple curiosity that's coming towards anger curiosity that's coming towards anger curiosity that's coming towards anger and that actually allows that connection and that actually allows that connection and that actually allows that connection of self to part to get to know why this of self to part to get to know why this of self to part to get to know why this parts angry and where it even started to parts angry and where it even started to parts angry and where it even started to become angry why it feels like it needs become angry why it feels like it needs become angry why it feels like it needs to be angry because there's a reason for to be angry because there's a reason for to be angry because there's a reason for it you know and the reason is too likely it you know and the reason is too likely it you know and the reason is too likely not likely the reason is to help out the not likely the reason is to help out the not likely the reason is to help out the overall system we just aren't aware why overall system we just aren't aware why overall system we just aren't aware why it does that in the moment until we it does that in the moment until we it does that in the moment until we bring that natural genuine curiosity to bring that natural genuine curiosity to bring that natural genuine curiosity to it all right so then it's just like now it all right so then it's just like now it all right so then it's just like now you now you have this like you now you have this like you now you have this like whole framework of like getting to know whole framework of like getting to know whole framework of like getting to know your parts on this level you know and to your parts on this level you know and to your parts on this level you know and to me it's just it's been so helpful for me me it's just it's been so helpful for me me it's just it's been so helpful for me and so it's a lifestyle now it's like I and so it's a lifestyle now it's like I and so it's a lifestyle now it's like I can't get away from it anymore you know
1:13can't get away from it anymore you know can't get away from it anymore you know if I feel pain I immediately go towards if I feel pain I immediately go towards if I feel pain I immediately go towards and I just like breathe into it and I and I just like breathe into it and I and I just like breathe into it and I just take a little bit of a moment and just take a little bit of a moment and just take a little bit of a moment and just get curious about it just get curious about it just get curious about it you know and so yeah it just becomes you know and so yeah it just becomes you know and so yeah it just becomes this practice that it's part of my life this practice that it's part of my life this practice that it's part of my life now right and that's so fast yeah I now right and that's so fast yeah I now right and that's so fast yeah I heard Safiye per call cool Tim Ferriss heard Safiye per call cool Tim Ferriss heard Safiye per call cool Tim Ferriss and he was just mentioning our practice and he was just mentioning our practice and he was just mentioning our practice he does at night is kind of imagine all he does at night is kind of imagine all he does at night is kind of imagine all these different thoughts around like a these different thoughts around like a these different thoughts around like a boardroom table and like you know it's boardroom table and like you know it's boardroom table and like you know it's jealousy and you say hey why are you jealousy and you say hey why are you jealousy and you say hey why are you jealous and these things are trying to jealous and these things are trying to jealous and these things are trying to protect you and you say well you know protect you and you say well you know protect you and you say well you know that's great that's fine thank you for that's great that's fine thank you for that's great that's fine thank you for being jealous and I'm gonna go to bed being jealous and I'm gonna go to bed being jealous and I'm gonna go to bed you know you let them have their say you know you let them have their say you know you let them have their say it's kind of like he intuitively has it's kind of like he intuitively has it's kind of like he intuitively has figured out this like ifs that framework figured out this like ifs that framework figured out this like ifs that framework right so I'm really interested in this right so I'm really interested in this right so I'm really interested in this and also it's really cool about like oh and also it's really cool about like oh and also it's really cool about like oh maybe that's what's happening during maybe that's what's happening during maybe that's what's happening during these faux pas saunas is that like yeah these faux pas saunas is that like yeah these faux pas saunas is that like yeah at you feel so clean after and so crisp at you feel so clean after and so crisp at you feel so clean after and so crisp because every part of you has had a because every part of you has had a because every part of you has had a chance to like you know how abouts have chance to like you know how abouts have chance to like you know how abouts have its attention right 100% that's my
1:14its attention right 100% that's my its attention right 100% that's my experience yeah because when you like my experience yeah because when you like my experience yeah because when you like my personal experience in daily meditation personal experience in daily meditation personal experience in daily meditation practice it's like a part just going off practice it's like a part just going off practice it's like a part just going off and then it's like bringing awareness to and then it's like bringing awareness to and then it's like bringing awareness to it and be like okay and then another it and be like okay and then another it and be like okay and then another part just going off and it's like my part just going off and it's like my part just going off and it's like my buddy used a great analogy about how he buddy used a great analogy about how he buddy used a great analogy about how he loves to actually go into the woods and loves to actually go into the woods and loves to actually go into the woods and hunt chaga and all this stuff and he hunt chaga and all this stuff and he hunt chaga and all this stuff and he calls it like he's like you know what calls it like he's like you know what calls it like he's like you know what man when I go out there it's just like man when I go out there it's just like man when I go out there it's just like it clears the cache you know and it and it clears the cache you know and it and it clears the cache you know and it and to me what he's talking about is just to me what he's talking about is just to me what he's talking about is just these parts that don't get the airtime these parts that don't get the airtime these parts that don't get the airtime from our day to day because we have from our day to day because we have from our day to day because we have certain parts that are taking the lead certain parts that are taking the lead certain parts that are taking the lead for the most part like our managers that for the most part like our managers that for the most part like our managers that are getting [ __ ] done they take the lead are getting [ __ ] done they take the lead are getting [ __ ] done they take the lead and they they take so much space up that and they they take so much space up that and they they take so much space up that these other parts don't really get a these other parts don't really get a these other parts don't really get a chance to to speak up so when we give chance to to speak up so when we give chance to to speak up so when we give them that chance like and of a pass on them that chance like and of a pass on them that chance like and of a pass on ax then we come out of it just feeling ax then we come out of it just feeling ax then we come out of it just feeling like whoa like every part has been heard like whoa like every part has been heard like whoa like every part has been heard you know and then you just feel this you know and then you just feel this you know and then you just feel this kind of peace in this calm and what I kind of peace in this calm and what I kind of peace in this calm and what I would refer to as just feeling a lot of would refer to as just feeling a lot of would refer to as just feeling a lot of self energy
1:15self energy self energy system let's go man yes got a session system let's go man yes got a session system let's go man yes got a session and I'm ready I like this this like and I'm ready I like this this like and I'm ready I like this this like feeling into the pain and like you know feeling into the pain and like you know feeling into the pain and like you know kind of what I've realized last five kind of what I've realized last five kind of what I've realized last five years on this journey through all these years on this journey through all these years on this journey through all these different like similar to you these different like similar to you these different like similar to you these different states is like like just different states is like like just different states is like like just self-awareness right you're continuously self-awareness right you're continuously self-awareness right you're continuously peeling layers like who actually are you peeling layers like who actually are you peeling layers like who actually are you what do you even want right and so when what do you even want right and so when what do you even want right and so when anger comes up it's like yeah me angry anger comes up it's like yeah me angry anger comes up it's like yeah me angry what's happening right so I think I'm what's happening right so I think I'm what's happening right so I think I'm starting to kind of do this and it feels starting to kind of do this and it feels starting to kind of do this and it feels interesting that you've come at this interesting that you've come at this interesting that you've come at this time because it feels like a good time time because it feels like a good time time because it feels like a good time to like instead of doing this on my own to like instead of doing this on my own to like instead of doing this on my own like what's actually happening and I can like what's actually happening and I can like what's actually happening and I can really resonate with this like yeah it's really resonate with this like yeah it's really resonate with this like yeah it's almost just being aware yes right and almost just being aware yes right and almost just being aware yes right and have any more awareness and your have any more awareness and your have any more awareness and your behaviors and who you are and being like behaviors and who you are and being like behaviors and who you are and being like accepting the elderly so I'm super super accepting the elderly so I'm super super accepting the elderly so I'm super super down it's a curious nice yeah yeah and down it's a curious nice yeah yeah and down it's a curious nice yeah yeah and just even like I mean I had an angry just even like I mean I had an angry just even like I mean I had an angry part recently come up very intensely for part recently come up very intensely for part recently come up very intensely for me in the last month and what happened me in the last month and what happened me in the last month and what happened it's like no it's so so what I've so
1:16it's like no it's so so what I've so it's like no it's so so what I've so it's actually around this worthlessness it's actually around this worthlessness it's actually around this worthlessness thing again to and so I have a part of thing again to and so I have a part of thing again to and so I have a part of me that feels not not enough you know me that feels not not enough you know me that feels not not enough you know just like not like feels worthless and just like not like feels worthless and just like not like feels worthless and and so whenever that part gets triggered and so whenever that part gets triggered and so whenever that part gets triggered it feels really shitty and then so when it feels really shitty and then so when it feels really shitty and then so when it's something else external is in my it's something else external is in my it's something else external is in my awareness when that parts up and feeling awareness when that parts up and feeling awareness when that parts up and feeling like kind of low energy and down this like kind of low energy and down this like kind of low energy and down this like really snappy angry part comes up like really snappy angry part comes up like really snappy angry part comes up and it's just like [ __ ] off like don't and it's just like [ __ ] off like don't and it's just like [ __ ] off like don't [ __ ] talk to me you know like doesn't [ __ ] talk to me you know like doesn't [ __ ] talk to me you know like doesn't say it but I could just notice it you say it but I could just notice it you say it but I could just notice it you know I used to like be a little angrier know I used to like be a little angrier know I used to like be a little angrier as the child but like now it can I don't as the child but like now it can I don't as the child but like now it can I don't project it externally I could just like project it externally I could just like project it externally I could just like hear it now yeah and catch it but it's hear it now yeah and catch it but it's hear it now yeah and catch it but it's it's so clearly doing that to protect it's so clearly doing that to protect it's so clearly doing that to protect this part that feels worthless right so this part that feels worthless right so this part that feels worthless right so so it's pretty fascinating and it gets so it's pretty fascinating and it gets so it's pretty fascinating and it gets triggered in certain situations in my triggered in certain situations in my triggered in certain situations in my life and one of them is actually both life and one of them is actually both life and one of them is actually both like playing squash with Mike Sanders like playing squash with Mike Sanders like playing squash with Mike Sanders yeah it's like it's such a funny
1:17yeah it's like it's such a funny yeah it's like it's such a funny situation like he because he beats me situation like he because he beats me situation like he because he beats me like every time yeah you know and I get like every time yeah you know and I get like every time yeah you know and I get so close to winning and beating him but so close to winning and beating him but so close to winning and beating him but like I just haven't been able to beat like I just haven't been able to beat like I just haven't been able to beat him and I just notice this angry part him and I just notice this angry part him and I just notice this angry part come up sometimes and just like gets so come up sometimes and just like gets so come up sometimes and just like gets so like mostly like snap like mostly like snap like mostly like snap internally and like very critical of me internally and like very critical of me internally and like very critical of me as well critical of these other parts of as well critical of these other parts of as well critical of these other parts of me so I'm very clear on this me so I'm very clear on this me so I'm very clear on this relationship and I'm like getting to relationship and I'm like getting to relationship and I'm like getting to know this angry part and almost like know this angry part and almost like know this angry part and almost like just inviting it in and letting it just just inviting it in and letting it just just inviting it in and letting it just like tell me how it feels you know and like tell me how it feels you know and like tell me how it feels you know and so I've had some real deep connection so I've had some real deep connection so I've had some real deep connection with it and actually even just recently with it and actually even just recently with it and actually even just recently had an IFS session where I brought so had an IFS session where I brought so had an IFS session where I brought so much attention to this angry part and I much attention to this angry part and I much attention to this angry part and I noticed that there was another part of noticed that there was another part of noticed that there was another part of me that was trying to suppress the anger me that was trying to suppress the anger me that was trying to suppress the anger mm-hmm to be like don't do that it's not mm-hmm to be like don't do that it's not mm-hmm to be like don't do that it's not okay don't be angry you know it's like okay don't be angry you know it's like okay don't be angry you know it's like it's like you're that's mean and so once it's like you're that's mean and so once it's like you're that's mean and so once that part that tried to suppress the that part that tried to suppress the that part that tried to suppress the anger pulled back and I brought my anger pulled back and I brought my anger pulled back and I brought my attention to the part feeling angry and attention to the part feeling angry and attention to the part feeling angry and actually witnessed him I just started actually witnessed him I just started actually witnessed him I just started crying like so many tears just came out crying like so many tears just came out crying like so many tears just came out of me because this angry part was of me because this angry part was of me because this angry part was actually being witnessed for the first
1:18actually being witnessed for the first actually being witnessed for the first time probably ever you know Wow you know time probably ever you know Wow you know time probably ever you know Wow you know in a way where I was like whoa someone's in a way where I was like whoa someone's in a way where I was like whoa someone's actually listening to me actually listening to me actually listening to me you know so the this angry part is not you know so the this angry part is not you know so the this angry part is not trying to just be destructive it's trying to just be destructive it's trying to just be destructive it's actually really trying to help as much actually really trying to help as much actually really trying to help as much as possible you know who would have as possible you know who would have as possible you know who would have thought man the squash modality exactly thought man the squash modality exactly thought man the squash modality exactly so so yeah man it's a it's super so so yeah man it's a it's super so so yeah man it's a it's super powerful but yeah I would love to dive powerful but yeah I would love to dive powerful but yeah I would love to dive in with you sometime for sure in with you sometime for sure in with you sometime for sure cool man anyway I know you have to get cool man anyway I know you have to get cool man anyway I know you have to get going so I got like ten more minutes going so I got like ten more minutes going so I got like ten more minutes throw game what a shot so it's all cool throw game what a shot so it's all cool throw game what a shot so it's all cool yeah anything anything else they kind of yeah anything anything else they kind of yeah anything anything else they kind of came I mean there was a psycho came I mean there was a psycho came I mean there was a psycho psychedelic clinic and working on I just psychedelic clinic and working on I just psychedelic clinic and working on I just don't know if I want to like dive to do
1:19don't know if I want to like dive to do don't know if I want to like dive to do is sakes I'm worried that like reality is sakes I'm worried that like reality is sakes I'm worried that like reality sisters from the well yeah we don't sisters from the well yeah we don't sisters from the well yeah we don't we're nice yeah we don't have to dive we're nice yeah we don't have to dive we're nice yeah we don't have to dive into that but psychedelics in general into that but psychedelics in general into that but psychedelics in general would be cool to talk about because you would be cool to talk about because you would be cool to talk about because you did just go to Austin no matter okay did just go to Austin no matter okay did just go to Austin no matter okay that's okay we can just finish it you that's okay we can just finish it you that's okay we can just finish it you finish this and finish this and finish this and oh the videos done yeah yeah that's fine oh the videos done yeah yeah that's fine oh the videos done yeah yeah that's fine you know we can just we can do audio you know we can just we can do audio you know we can just we can do audio yeah yeah okay yeah we're just gonna yeah yeah okay yeah we're just gonna yeah yeah okay yeah we're just gonna finish with the audio because it I still finish with the audio because it I still finish with the audio because it I still post the audio so yeah yeah yeah I guess post the audio so yeah yeah yeah I guess post the audio so yeah yeah yeah I guess something I'm really interested in and something I'm really interested in and something I'm really interested in and is this like and it goes back to this is this like and it goes back to this is this like and it goes back to this vision of like the better social vision of like the better social vision of like the better social experience right and the better social experience right and the better social experience right and the better social experience is just kind of step one and experience is just kind of step one and experience is just kind of step one and so if I look at most people and this so if I look at most people and this so if I look at most people and this ideas come up is most of my friends now ideas come up is most of my friends now ideas come up is most of my friends now are somewhat successful and this Drive are somewhat successful and this Drive are somewhat successful and this Drive of their early 20s to like be successful of their early 20s to like be successful of their early 20s to like be successful and make money as has come true and it's and make money as has come true and it's and make money as has come true and it's just very clear that there's nothing just very clear that there's nothing just very clear that there's nothing there and so after a certain point of
1:20there and so after a certain point of there and so after a certain point of like financial security it's it's like like financial security it's it's like like financial security it's it's like what am I doing with the rest of my life what am I doing with the rest of my life what am I doing with the rest of my life and and they're not happy you know and and and they're not happy you know and and and they're not happy you know and this is what was kind of like sold to this is what was kind of like sold to this is what was kind of like sold to you as you're young that like hey if I you as you're young that like hey if I you as you're young that like hey if I had money and I have things and like had money and I have things and like had money and I have things and like I'll be happy and so some have families I'll be happy and so some have families I'll be happy and so some have families and are finding happiness there but for and are finding happiness there but for and are finding happiness there but for the most part like our society I think the most part like our society I think the most part like our society I think is baseline unhappy yeah and would say is baseline unhappy yeah and would say is baseline unhappy yeah and would say it's a result of luck our phones not it's a result of luck our phones not it's a result of luck our phones not enough creative time for our brain like enough creative time for our brain like enough creative time for our brain like we talked about phones already but very we talked about phones already but very we talked about phones already but very much like this idea is really stuck with much like this idea is really stuck with much like this idea is really stuck with me that if you have no boredom in your me that if you have no boredom in your me that if you have no boredom in your life if all your attention is captured life if all your attention is captured life if all your attention is captured there's no time for creativity and so in there's no time for creativity and so in there's no time for creativity and so in the past like you're you know you're the past like you're you know you're the past like you're you know you're using the bathroom you're walking to the using the bathroom you're walking to the using the bathroom you're walking to the elevator now you're just your attention elevator now you're just your attention elevator now you're just your attention is captured on your phone and so I think is captured on your phone and so I think is captured on your phone and so I think that's leading to baseline unhappy and that's leading to baseline unhappy and that's leading to baseline unhappy and so step one is what we're doing with so step one is what we're doing with so step one is what we're doing with with the bath house concept right but with the bath house concept right but with the bath house concept right but that's only step one like and I look at that's only step one like and I look at that's only step one like and I look at this as a funnel of like you know normal this as a funnel of like you know normal this as a funnel of like you know normal unhappy person nothing wrong with you unhappy person nothing wrong with you unhappy person nothing wrong with you but just unhappy too like in the present
1:21but just unhappy too like in the present but just unhappy too like in the present fully happy and let's say that like fully happy and let's say that like fully happy and let's say that like meditation and psychedelics are tools meditation and psychedelics are tools meditation and psychedelics are tools I've seen that help accelerate your path I've seen that help accelerate your path I've seen that help accelerate your path to like happy person but they're just to like happy person but they're just to like happy person but they're just not achievable and for most people not achievable and for most people not achievable and for most people psychedelics are illegal and they're a psychedelics are illegal and they're a psychedelics are illegal and they're a drug right even my mom I've liked giving drug right even my mom I've liked giving drug right even my mom I've liked giving her this Michael Pollan book called how her this Michael Pollan book called how her this Michael Pollan book called how to change your mind for anyone who's to change your mind for anyone who's to change your mind for anyone who's listening it's like the you know sort of listening it's like the you know sort of listening it's like the you know sort of Bible for somebody new to the space Bible for somebody new to the space Bible for somebody new to the space around like what psychedelics are what around like what psychedelics are what around like what psychedelics are what they do what the research is and she's they do what the research is and she's they do what the research is and she's reading it and she's like you know reading it and she's like you know reading it and she's like you know Michael Pollan like he's a great author Michael Pollan like he's a great author Michael Pollan like he's a great author and it's the only reason I'm reading the and it's the only reason I'm reading the and it's the only reason I'm reading the book but like some of these studies they book but like some of these studies they book but like some of these studies they don't seem sound and don't seem sound and don't seem sound and it's like now there's sound studies like it's like now there's sound studies like it's like now there's sound studies like it's John Hopkins doing the research it's John Hopkins doing the research it's John Hopkins doing the research like you know sorry I just think there's like you know sorry I just think there's like you know sorry I just think there's a huge emotional baggage around a huge emotional baggage around a huge emotional baggage around psychedelics and meditation is just psychedelics and meditation is just psychedelics and meditation is just extremely challenging like we talked extremely challenging like we talked extremely challenging like we talked about stillness people are afraid of about stillness people are afraid of about stillness people are afraid of attend a retreat many people have talked attend a retreat many people have talked attend a retreat many people have talked to it I've been trying to push this and to it I've been trying to push this and to it I've been trying to push this and the retention is just so low even if the retention is just so low even if the retention is just so low even if you're like extremely discipline it slow
1:22you're like extremely discipline it slow you're like extremely discipline it slow so like how do we then get people from a so like how do we then get people from a so like how do we then get people from a - you know this goal and this is what I - you know this goal and this is what I - you know this goal and this is what I want my my sort of life's work to be and want my my sort of life's work to be and want my my sort of life's work to be and it's just got me really interested in it's just got me really interested in it's just got me really interested in like okay which of those paths come like okay which of those paths come like okay which of those paths come first from this banya space so maybe first from this banya space so maybe first from this banya space so maybe you've experienced the present moment you've experienced the present moment you've experienced the present moment from the cold the hot the social from the cold the hot the social from the cold the hot the social experience and you're thinking about experience and you're thinking about experience and you're thinking about what's next so we started exploring with what's next so we started exploring with what's next so we started exploring with this breath work and this is really what this breath work and this is really what this breath work and this is really what this breath work is about right and so this breath work is about right and so this breath work is about right and so was in Austin at a psychedelic summit was in Austin at a psychedelic summit was in Austin at a psychedelic summit learning more about the state of the learning more about the state of the learning more about the state of the research and experienced a chair that research and experienced a chair that research and experienced a chair that you sat in with haptic sound transducers you sat in with haptic sound transducers you sat in with haptic sound transducers a VR system and a guided visualization a VR system and a guided visualization a VR system and a guided visualization well it was pretty awesome wasn't well it was pretty awesome wasn't well it was pretty awesome wasn't amazing but it was pretty awesome and amazing but it was pretty awesome and amazing but it was pretty awesome and showed what could be its to me as the showed what could be its to me as the showed what could be its to me as the future his experiences geared around future his experiences geared around future his experiences geared around psychedelics it would love to see psychedelics it would love to see psychedelics it would love to see somebody build you know the New Age somebody build you know the New Age somebody build you know the New Age branded clinic looking at it from the
1:23branded clinic looking at it from the branded clinic looking at it from the sight of life moving people through this sight of life moving people through this sight of life moving people through this funnel so it's not a clinic you go to funnel so it's not a clinic you go to funnel so it's not a clinic you go to because hey I've depression it's I'm a because hey I've depression it's I'm a because hey I've depression it's I'm a healthy normal I know what the present healthy normal I know what the present healthy normal I know what the present moment is I need guidance on the next moment is I need guidance on the next moment is I need guidance on the next step and so I go to this clinic and it step and so I go to this clinic and it step and so I go to this clinic and it also has like what I'm calling the Soho also has like what I'm calling the Soho also has like what I'm calling the Soho House aesthetic it has group therapy House aesthetic it has group therapy House aesthetic it has group therapy that's done in a community it has that's done in a community it has that's done in a community it has intention setting and reintegration and intention setting and reintegration and intention setting and reintegration and like sauna and ice baths I think it will like sauna and ice baths I think it will like sauna and ice baths I think it will work hand in hand with what we're doing work hand in hand with what we're doing work hand in hand with what we're doing and the therapy design itself is and the therapy design itself is and the therapy design itself is designed around like sound and designed around like sound and designed around like sound and entertainment with these type of chairs entertainment with these type of chairs entertainment with these type of chairs so I really started to get excited again so I really started to get excited again so I really started to get excited again when we were talking about like leaning when we were talking about like leaning when we were talking about like leaning into the experiences right and seeing into the experiences right and seeing into the experiences right and seeing what people what's happening the impact what people what's happening the impact what people what's happening the impact these things are having on people for me these things are having on people for me these things are having on people for me an enormous impact on my relationship an enormous impact on my relationship an enormous impact on my relationship the way I show up as a human what I care the way I show up as a human what I care the way I show up as a human what I care about my desire to do charity about my desire to do charity about my desire to do charity you know I don't know if they've time to you know I don't know if they've time to you know I don't know if they've time to get into it but after a second dog trip get into it but after a second dog trip get into it but after a second dog trip I ended up doing a charity event that I ended up doing a charity event that I ended up doing a charity event that raised $200,000 in a single evening raised $200,000 in a single evening raised $200,000 in a single evening where we connected that Christmas tree where we connected that Christmas tree where we connected that Christmas tree to the blockchain and it you know every
1:24to the blockchain and it you know every to the blockchain and it you know every time somebody sent ether to the account time somebody sent ether to the account time somebody sent ether to the account the Christmas tree lit up and that you the Christmas tree lit up and that you the Christmas tree lit up and that you know sort of came as a result of wanting know sort of came as a result of wanting know sort of came as a result of wanting to give back more and so I just think to give back more and so I just think to give back more and so I just think these these things are so helpful in so these these things are so helpful in so these these things are so helpful in so many ways but the way that they're many ways but the way that they're many ways but the way that they're marketed or you can do them now isn't marketed or you can do them now isn't marketed or you can do them now isn't the greatest and so I also starting to the greatest and so I also starting to the greatest and so I also starting to have a huge vision around how something have a huge vision around how something have a huge vision around how something like this might look it's really excited like this might look it's really excited like this might look it's really excited about like the inward space to me is about like the inward space to me is about like the inward space to me is like what a space may look like so like what a space may look like so like what a space may look like so really interested in like kind of really interested in like kind of really interested in like kind of looking deeper there he's damn bro this looking deeper there he's damn bro this looking deeper there he's damn bro this is great man I'm really excited we've is great man I'm really excited we've is great man I'm really excited we've crossed paths and just like every time crossed paths and just like every time crossed paths and just like every time we hang out there's always like an we hang out there's always like an we hang out there's always like an exciting new development and yeah man I exciting new development and yeah man I exciting new development and yeah man I think the future is bright cool