The Future of Wellness: Redefining Community Through Contrast Therapy - Full Transcript

00:00Human connection is one of the most Human connection is one of the most important things for our health. And important things for our health. And important things for our health. And right now it's plummeting. People are right now it's plummeting. People are right now it's plummeting. People are having more and more alone time than having more and more alone time than having more and more alone time than ever before. And then when they do ever before. And then when they do ever before. And then when they do socialize, they're going drinking socialize, they're going drinking socialize, they're going drinking alcohol, which is a depressant and a alcohol, which is a depressant and a alcohol, which is a depressant and a dissociative. dissociative. dissociative. Connection and community and purpose do Connection and community and purpose do Connection and community and purpose do not come through electronic media. And not come through electronic media. And not come through electronic media. And the more isolated a person is, the more the more isolated a person is, the more the more isolated a person is, the more they're accelerating towards the grave. they're accelerating towards the grave. they're accelerating towards the grave. And that's when I knew I needed to have And that's when I knew I needed to have And that's when I knew I needed to have remedy not just be this beautiful place remedy not just be this beautiful place remedy not just be this beautiful place with hospitality standards, but also with hospitality standards, but also with hospitality standards, but also what I love about being in an ice bath what I love about being in an ice bath what I love about being in an ice bath or sauna, we're enhancing our or sauna, we're enhancing our or sauna, we're enhancing our physiology. So, we're bringing out a physiology. So, we're bringing out a physiology. So, we're bringing out a better version of oursel and it's also better version of oursel and it's also better version of oursel and it's also allowing us to have a higher chance to allowing us to have a higher chance to allowing us to have a higher chance to have a better connection. have a better connection. have a better connection. The other thing that I think struck me The other thing that I think struck me The other thing that I think struck me when I was at your place was you've when I was at your place was you've when I was at your place was you've added this component of functional added this component of functional added this component of functional medicine. functional medicine can medicine. functional medicine can medicine. functional medicine can analyze everything and then you really analyze everything and then you really analyze everything and then you really get a full understanding of this puzzle get a full understanding of this puzzle get a full understanding of this puzzle that you have to figure out like all of that you have to figure out like all of that you have to figure out like all of this biochemistry, how do all of these this biochemistry, how do all of these this biochemistry, how do all of these things affect one another. things affect one another. things affect one another. As you built this and this thing started As you built this and this thing started As you built this and this thing started to take shape, what were some of the to take shape, what were some of the to take shape, what were some of the things that surprised you that were things that surprised you that were things that surprised you that were byproducts of that environment that you

01:00byproducts of that environment that you byproducts of that environment that you didn't see going in? didn't see going in? didn't see going in? For 5 years, I got to listen to For 5 years, I got to listen to For 5 years, I got to listen to patients. What are all the things that patients. What are all the things that patients. What are all the things that they were constantly complaining about? they were constantly complaining about? they were constantly complaining about? I'm like, how do I just figure out a I'm like, how do I just figure out a I'm like, how do I just figure out a solution for these things? And the solution for these things? And the solution for these things? And the number one complaint I had for 5 years number one complaint I had for 5 years number one complaint I had for 5 years was ultimate human. Hey guys, welcome back to the Ultimate Hey guys, welcome back to the Ultimate Human Podcast. I'm your host, human Human Podcast. I'm your host, human Human Podcast. I'm your host, human biologist Gary Brea, where we go down biologist Gary Brea, where we go down biologist Gary Brea, where we go down the road of everything anti-aging, the road of everything anti-aging, the road of everything anti-aging, biohacking, longevity, and everything in biohacking, longevity, and everything in biohacking, longevity, and everything in between. And today, I know I say this between. And today, I know I say this between. And today, I know I say this all the time, but today is a really all the time, but today is a really all the time, but today is a really special guest. special guest. special guest. I got to find like another way to do I got to find like another way to do I got to find like another way to do intros and say it's a special guest, but intros and say it's a special guest, but intros and say it's a special guest, but it truly is because this man is on a it truly is because this man is on a it truly is because this man is on a mission to change the way that we view mission to change the way that we view mission to change the way that we view healthcare and how we can integrate a healthcare and how we can integrate a healthcare and how we can integrate a lifestyle of wellness and longevity into lifestyle of wellness and longevity into lifestyle of wellness and longevity into everyday events that we would think everyday events that we would think everyday events that we would think about socializing like drinking or going

02:00about socializing like drinking or going about socializing like drinking or going out or a nightclub or networking. And I out or a nightclub or networking. And I out or a nightclub or networking. And I think he was the pioneer of social think he was the pioneer of social think he was the pioneer of social wellness. In fact, I remember u a few wellness. In fact, I remember u a few wellness. In fact, I remember u a few years ago reading about this place and years ago reading about this place and years ago reading about this place and I'll disclose it here in a minute. I'll disclose it here in a minute. I'll disclose it here in a minute. Reading about this place and going what Reading about this place and going what Reading about this place and going what the hell is social wellness? And now the the hell is social wellness? And now the the hell is social wellness? And now the founder of remedy place, Dr. Jonathan founder of remedy place, Dr. Jonathan founder of remedy place, Dr. Jonathan Liry is with us. Man, welcome to the Liry is with us. Man, welcome to the Liry is with us. Man, welcome to the podcast. podcast. podcast. Thank you for having me. It's it's an Thank you for having me. It's it's an Thank you for having me. It's it's an honor. I really think that um what honor. I really think that um what honor. I really think that um what you've done I think there's first movers you've done I think there's first movers you've done I think there's first movers in like every industry that see ahead of in like every industry that see ahead of in like every industry that see ahead of these big trends and you know I've often these big trends and you know I've often these big trends and you know I've often said that I I feel like the pandemic in said that I I feel like the pandemic in said that I I feel like the pandemic in some ways did society a favor maybe even some ways did society a favor maybe even some ways did society a favor maybe even did the world a favor. did the world a favor. did the world a favor. Yeah. And it it sort of rattled Yeah. And it it sort of rattled Yeah. And it it sort of rattled everybody's cage and it woke people up everybody's cage and it woke people up everybody's cage and it woke people up to wellness and that hey you know maybe to wellness and that hey you know maybe to wellness and that hey you know maybe maybe our governmental and so you know maybe our governmental and so you know maybe our governmental and so you know social elites don't have our best social elites don't have our best social elites don't have our best interests at heart and maybe this interests at heart and maybe this interests at heart and maybe this journey to being the most optimal journey to being the most optimal journey to being the most optimal version of ourselves we kind of have to version of ourselves we kind of have to version of ourselves we kind of have to take personal possession of and I

03:00take personal possession of and I take personal possession of and I remember when I first um heard about remember when I first um heard about remember when I first um heard about remedy place and I saw your first place remedy place and I saw your first place remedy place and I saw your first place in New York and I looked at it and it in New York and I looked at it and it in New York and I looked at it and it reminded me of like a really cool kind reminded me of like a really cool kind reminded me of like a really cool kind of London speak easy vibe and uh of London speak easy vibe and uh of London speak easy vibe and uh hopefully that's I mean that in a very hopefully that's I mean that in a very hopefully that's I mean that in a very complimentary way and I was like what complimentary way and I was like what complimentary way and I was like what you go in there and coal plunge and you go in there and coal plunge and you go in there and coal plunge and sauna and groups and like and um I I sauna and groups and like and um I I sauna and groups and like and um I I would love to hear about you know your would love to hear about you know your would love to hear about you know your inspiration for that maybe what it was inspiration for that maybe what it was inspiration for that maybe what it was in your background that made you take in your background that made you take in your background that made you take that bold step because now you seem like that bold step because now you seem like that bold step because now you seem like a genius but then you seem like kind of a genius but then you seem like kind of a genius but then you seem like kind of a renegade I feel like you know a renegade I feel like you know a renegade I feel like you know for sure for sure Yeah, for sure for sure Yeah, for sure for sure Yeah, you know, when I first started, I always you know, when I first started, I always you know, when I first started, I always wanted to be a doctor. And when I was wanted to be a doctor. And when I was wanted to be a doctor. And when I was doing my undergraduate and studying doing my undergraduate and studying doing my undergraduate and studying premed, premed, premed, you have to volunteer in the hospital you have to volunteer in the hospital you have to volunteer in the hospital setting in shadow and I had to build my setting in shadow and I had to build my setting in shadow and I had to build my resume. And I just quickly realized I'm resume. And I just quickly realized I'm resume. And I just quickly realized I'm like, is this the environment that I like, is this the environment that I like, is this the environment that I imagined like putting my whole career

04:00imagined like putting my whole career imagined like putting my whole career and life forward in? And also, is this and life forward in? And also, is this and life forward in? And also, is this how I really wanted to take care of how I really wanted to take care of how I really wanted to take care of people? people? people? And by the time that couple years And by the time that couple years And by the time that couple years passed, I'm like, I'm just going to passed, I'm like, I'm just going to passed, I'm like, I'm just going to create my own type of practice. And I create my own type of practice. And I create my own type of practice. And I went into alternative medicine only went into alternative medicine only went into alternative medicine only because, you know, chiropractic degree because, you know, chiropractic degree because, you know, chiropractic degree in the state of California, you're a in the state of California, you're a in the state of California, you're a primary care physician and you can treat primary care physician and you can treat primary care physician and you can treat and diagnose anything. You just can't and diagnose anything. You just can't and diagnose anything. You just can't puncture the skin or prescribe meds. puncture the skin or prescribe meds. puncture the skin or prescribe meds. And I was like, I don't want to And I was like, I don't want to And I was like, I don't want to prescribe meds and I don't want to be a prescribe meds and I don't want to be a prescribe meds and I don't want to be a surgeon. So, I'm just going to create surgeon. So, I'm just going to create surgeon. So, I'm just going to create remedy place. And I moved to LA when I remedy place. And I moved to LA when I remedy place. And I moved to LA when I was was was out of the gate. You were thinking that. out of the gate. You were thinking that. out of the gate. You were thinking that. Wow. So, what when was this? Wow. So, what when was this? Wow. So, what when was this? 2022. Okay. moved to LA, started my 2022. Okay. moved to LA, started my 2022. Okay. moved to LA, started my doctorate, and then every Sunday I doctorate, and then every Sunday I doctorate, and then every Sunday I worked on the business plan, worked on the business plan, worked on the business plan, and I knew nothing about business, but I and I knew nothing about business, but I and I knew nothing about business, but I Googled everything. And throughout that Googled everything. And throughout that Googled everything. And throughout that whole entire program, whole entire program, whole entire program, I had a 158 page binder, and I just I had a 158 page binder, and I just I had a 158 page binder, and I just thought, "Oh, when I graduated, I went thought, "Oh, when I graduated, I went thought, "Oh, when I graduated, I went to Wells Fargo. I'm like, "Today's the to Wells Fargo. I'm like, "Today's the to Wells Fargo. I'm like, "Today's the day that I get this business loan." day that I get this business loan." day that I get this business loan." And I walked in and the woman laughed at And I walked in and the woman laughed at And I walked in and the woman laughed at me and she's like, "Sir, you have no me and she's like, "Sir, you have no me and she's like, "Sir, you have no money and all this student loan debt. money and all this student loan debt. money and all this student loan debt. How am I supposed to give you a loan?" How am I supposed to give you a loan?" How am I supposed to give you a loan?" And I'm like, And I'm like, And I'm like, "What do you mean? That's

05:00"What do you mean? That's "What do you mean? That's But this business is going to be that's But this business is going to be that's But this business is going to be that's why I need a loan." But it was great why I need a loan." But it was great why I need a loan." But it was great because at that time, you know, me because at that time, you know, me because at that time, you know, me talking about a social wellness club at, talking about a social wellness club at, talking about a social wellness club at, you know, 2015, people were like, that's you know, 2015, people were like, that's you know, 2015, people were like, that's the most LA thing in the world that the most LA thing in the world that the most LA thing in the world that won't work anywhere, won't work anywhere, won't work anywhere, right? right? right? So, it was actually I don't think the So, it was actually I don't think the So, it was actually I don't think the world was ready at that time. But then I world was ready at that time. But then I world was ready at that time. But then I went into private practice went into private practice went into private practice and I opened up a concierge practice in and I opened up a concierge practice in and I opened up a concierge practice in sports medicine. Not because it was sports medicine. Not because it was sports medicine. Not because it was fancy, but if I'm being honest, it was fancy, but if I'm being honest, it was fancy, but if I'm being honest, it was the only thing I could afford at that the only thing I could afford at that the only thing I could afford at that time. time. time. Yeah. Yeah. Yeah. And I landed a couple big patients and And I landed a couple big patients and And I landed a couple big patients and then after 3 months, I had a wait list. then after 3 months, I had a wait list. then after 3 months, I had a wait list. And then for 5 years, I got to just And then for 5 years, I got to just And then for 5 years, I got to just travel the world with cool people and travel the world with cool people and travel the world with cool people and cool families and save them from cool families and save them from cool families and save them from surgery. And that's what I became kind surgery. And that's what I became kind surgery. And that's what I became kind of known for. And it was a blend from of known for. And it was a blend from of known for. And it was a blend from everything from functional medicine to everything from functional medicine to everything from functional medicine to chiropractic to physical therapy to chiropractic to physical therapy to chiropractic to physical therapy to Chinese medicine, but all in one. Chinese medicine, but all in one. Chinese medicine, but all in one. And what was interesting was And what was interesting was And what was interesting was for 5 years I got to listen to patients. for 5 years I got to listen to patients. for 5 years I got to listen to patients. What worked? What didn't work? What were What worked? What didn't work? What were What worked? What didn't work? What were they willing to do? What were they not they willing to do? What were they not they willing to do? What were they not willing to do? Common lifestyle habits, willing to do? Common lifestyle habits, willing to do? Common lifestyle habits, stressors, what are all the things that stressors, what are all the things that stressors, what are all the things that they were constantly complaining about? I'm like, how do I just figure out a solution for these things? solution for these things? solution for these things? Yeah.

06:00Yeah. And the number one complaint I had for 5 And the number one complaint I had for 5 And the number one complaint I had for 5 years was, "Dr. Liry, I feel incredible. years was, "Dr. Liry, I feel incredible. years was, "Dr. Liry, I feel incredible. My problem's gone, but all these My problem's gone, but all these My problem's gone, but all these lifestyle changes that you made me lifestyle changes that you made me lifestyle changes that you made me implement are ruining my social life, implement are ruining my social life, implement are ruining my social life, and now I can't have fun." and now I can't have fun." and now I can't have fun." Ah, Ah, Ah, so that's when remedy so that's when remedy so that's when remedy because they're not drinking. because they're not drinking. because they're not drinking. Yeah. Like, how are you supposed to go Yeah. Like, how are you supposed to go Yeah. Like, how are you supposed to go on dates? How are you supposed to go to on dates? How are you supposed to go to on dates? How are you supposed to go to these events? How are you supposed to these events? How are you supposed to these events? How are you supposed to hang out with friends after work? hang out with friends after work? hang out with friends after work? Yeah. Network with peers, all that Yeah. Network with peers, all that Yeah. Network with peers, all that stuff. stuff. stuff. Yeah. And I was like, why is it that the Yeah. And I was like, why is it that the Yeah. And I was like, why is it that the most things I have documented of the most things I have documented of the most things I have documented of the 5-year in practice was this one 5-year in practice was this one 5-year in practice was this one complaint? And that's when I knew I complaint? And that's when I knew I complaint? And that's when I knew I needed to create have remedy not just be needed to create have remedy not just be needed to create have remedy not just be this beautiful place with hospitality this beautiful place with hospitality this beautiful place with hospitality standards, standards, standards, but also a place that they could but also a place that they could but also a place that they could actually use as a substitution for how actually use as a substitution for how actually use as a substitution for how they socialize. they socialize. they socialize. And you know, it was a guest when we And you know, it was a guest when we And you know, it was a guest when we opened the first one in 2019 in LA, opened the first one in 2019 in LA, opened the first one in 2019 in LA, everyone, you know, I'm like, are they everyone, you know, I'm like, are they everyone, you know, I'm like, are they going to use as a date? Are they going going to use as a date? Are they going going to use as a date? Are they going to use as a meeting spot? Are they going to use as a meeting spot? Are they going to use as a meeting spot? Are they going to come here after work? And you know, to come here after work? And you know, to come here after work? And you know, part of the tour was really just part of the tour was really just part of the tour was really just teaching people just kind of like teaching people just kind of like teaching people just kind of like shedding light on the awareness of how shedding light on the awareness of how shedding light on the awareness of how you could use the space. you could use the space. you could use the space. And people like, "Wow, like that's

07:00And people like, "Wow, like that's And people like, "Wow, like that's strange." You know, I think anything strange." You know, I think anything strange." You know, I think anything that's not ordinary is a little, you that's not ordinary is a little, you that's not ordinary is a little, you know, misunderstood. know, misunderstood. know, misunderstood. But then as people started to do it, But then as people started to do it, But then as people started to do it, that's what we really became known for. that's what we really became known for. that's what we really became known for. And what I thought was like this is a And what I thought was like this is a And what I thought was like this is a maybe like maybe this works, but even if maybe like maybe this works, but even if maybe like maybe this works, but even if it doesn't, it can still just be this it doesn't, it can still just be this it doesn't, it can still just be this place where you have selfcare and it's place where you have selfcare and it's place where you have selfcare and it's amazing, nice hospitality standards. But amazing, nice hospitality standards. But amazing, nice hospitality standards. But it's completely changed. And I think it's completely changed. And I think it's completely changed. And I think you're right with the pandemic. I think you're right with the pandemic. I think you're right with the pandemic. I think that was like the light switch that went that was like the light switch that went that was like the light switch that went on in the world for everyone to know on in the world for everyone to know on in the world for everyone to know that no one can make you healthy. Only that no one can make you healthy. Only that no one can make you healthy. Only you can make you healthy. you can make you healthy. you can make you healthy. Exactly. Exactly. Exactly. And then the the awareness just shifted And then the the awareness just shifted And then the the awareness just shifted and now like everyone's talking about and now like everyone's talking about and now like everyone's talking about social wellness, social wellness, social wellness, right? right? And you know, like even like I hear the And you know, like even like I hear the And you know, like even like I hear the word prevention, you know, selfcare is word prevention, you know, selfcare is word prevention, you know, selfcare is all about prevention. all about prevention. all about prevention. And I'm like we've gotten so sick that And I'm like we've gotten so sick that And I'm like we've gotten so sick that the goal of health is to prevent not the goal of health is to prevent not the goal of health is to prevent not getting sick. But I'm like, health is getting sick. But I'm like, health is getting sick. But I'm like, health is not the absence of illness. not the absence of illness. not the absence of illness. Yeah. Yeah. You know, health like with my athletes, You know, health like with my athletes, You know, health like with my athletes, I had to get them in the healthiest I had to get them in the healthiest I had to get them in the healthiest state to not not be sick, but to state to not not be sick, but to state to not not be sick, but to perform. perform. perform. Yeah. Yeah. You and me aren't performing on a field, You and me aren't performing on a field, You and me aren't performing on a field, but we're performing in life, right? but we're performing in life, right? but we're performing in life, right? It might be trying to achieve happiness.

08:00It might be trying to achieve happiness. It might be trying to achieve happiness. It might be better relationships. It It might be better relationships. It It might be better relationships. It might be creativity or it might be our might be creativity or it might be our might be creativity or it might be our work performance. work performance. work performance. But I think the future is going to have But I think the future is going to have But I think the future is going to have health as a tool to maximize your health as a tool to maximize your health as a tool to maximize your success. And we'll see how this success. And we'll see how this success. And we'll see how this transitions as time goes on. You know, I transitions as time goes on. You know, I transitions as time goes on. You know, I I think you see a lot of the biggest I think you see a lot of the biggest I think you see a lot of the biggest brands in the world. Um I in fact, I brands in the world. Um I in fact, I brands in the world. Um I in fact, I just came from a meeting with the CEO of just came from a meeting with the CEO of just came from a meeting with the CEO of Equinox and you know, Equinox now has Equinox and you know, Equinox now has Equinox and you know, Equinox now has hotel brands. I'm staying at one here in hotel brands. I'm staying at one here in hotel brands. I'm staying at one here in New York, which I love. I stayed in New York, which I love. I stayed in New York, which I love. I stayed in their sleep lab. their sleep lab. their sleep lab. Love it. Love it. Love it. Just the fact that a hotel even is Just the fact that a hotel even is Just the fact that a hotel even is conscious enough to have a sleep lab, conscious enough to have a sleep lab, conscious enough to have a sleep lab, right? An eight mattress. um horsehair right? An eight mattress. um horsehair right? An eight mattress. um horsehair and and you know cotton fi I mean uh and and you know cotton fi I mean uh and and you know cotton fi I mean uh coconut fiber and seaweed um stuffed coconut fiber and seaweed um stuffed coconut fiber and seaweed um stuffed mattresses you know fully blackout mattresses you know fully blackout mattresses you know fully blackout blinds like really kind of catering to blinds like really kind of catering to blinds like really kind of catering to the traveler other than just a place to the traveler other than just a place to the traveler other than just a place to get out of the public eye and lay your get out of the public eye and lay your get out of the public eye and lay your head but actually you know an head but actually you know an head but actually you know an environment that you could really environment that you could really environment that you could really benefit from. It's like you're you're benefit from. It's like you're you're benefit from. It's like you're you're only going to be in that bed six or only going to be in that bed six or only going to be in that bed six or eight hours. You might as well get the

09:00eight hours. You might as well get the eight hours. You might as well get the most out of it. and and now I think most out of it. and and now I think most out of it. and and now I think there's this massive ground swell of of there's this massive ground swell of of there's this massive ground swell of of interest in destination wellness and interest in destination wellness and interest in destination wellness and sometimes we're I mean I know I select sometimes we're I mean I know I select sometimes we're I mean I know I select hotels by first thing I'm look at is the hotels by first thing I'm look at is the hotels by first thing I'm look at is the gym. Yeah. And then and then the next gym. Yeah. And then and then the next gym. Yeah. And then and then the next thing I'm like do they have a cold thing I'm like do they have a cold thing I'm like do they have a cold plunge? And if they do I'm like I'd plunge? And if they do I'm like I'd plunge? And if they do I'm like I'd rather go to a four-star hotel with a rather go to a four-star hotel with a rather go to a four-star hotel with a cold plunge and a good gym than a cold plunge and a good gym than a cold plunge and a good gym than a fivestar fivestar fivestar aligned aligned aligned with like you know fivestar dining and with like you know fivestar dining and with like you know fivestar dining and and I see it in Miami too. you know, and I see it in Miami too. you know, and I see it in Miami too. you know, there's these um these sort of wellness there's these um these sort of wellness there's these um these sort of wellness movements like Coffee and Chill that are movements like Coffee and Chill that are movements like Coffee and Chill that are really taking off and and we've we've really taking off and and we've we've really taking off and and we've we've sponsored a bunch of these events and sponsored a bunch of these events and sponsored a bunch of these events and it'll be 2,000 people. it'll be 2,000 people. it'll be 2,000 people. Yeah. Yeah. You know, mainly just a really young, You know, mainly just a really young, You know, mainly just a really young, sexy, vibrant crowd. Your calling card sexy, vibrant crowd. Your calling card sexy, vibrant crowd. Your calling card is your physique, not your Richard is your physique, not your Richard is your physique, not your Richard Melee, right? It's going to be at a at a Melee, right? It's going to be at a at a Melee, right? It's going to be at a at a club, right? No, nobody's nobody's got a club, right? No, nobody's nobody's got a club, right? No, nobody's nobody's got a Louis Vuitton bag on because they're in Louis Vuitton bag on because they're in Louis Vuitton bag on because they're in a bikini and and and a bikini and and and a bikini and and and it's not centered around drugs and it's not centered around drugs and it's not centered around drugs and alcohol, but but all the other things

10:00alcohol, but but all the other things alcohol, but but all the other things are there like a cool DJ and an awesome are there like a cool DJ and an awesome are there like a cool DJ and an awesome vibe and but then cold plunges and vibe and but then cold plunges and vibe and but then cold plunges and coffee and and it's just seems like it's coffee and and it's just seems like it's coffee and and it's just seems like it's a really safe environment. They start at a really safe environment. They start at a really safe environment. They start at like 9 in the morning, go to noon. Yeah. like 9 in the morning, go to noon. Yeah. like 9 in the morning, go to noon. Yeah. And if you walked into this, And if you walked into this, And if you walked into this, you would think it was any other South you would think it was any other South you would think it was any other South Beach Ranger, right? It's amazing. Beach Ranger, right? It's amazing. Beach Ranger, right? It's amazing. beautiful crowd, great music, beautiful crowd, great music, beautiful crowd, great music, sunshining, and there's no drugs, sunshining, and there's no drugs, sunshining, and there's no drugs, there's no alcohol, and it ends at noon, there's no alcohol, and it ends at noon, there's no alcohol, and it ends at noon, you know. So, but you know, when when you know. So, but you know, when when you know. So, but you know, when when when you started this concept, I I think when you started this concept, I I think when you started this concept, I I think you filled a massive gap in the space, you filled a massive gap in the space, you filled a massive gap in the space, you know, that that you know, we've you know, that that you know, we've you know, that that you know, we've always gathered around drinking um always gathered around drinking um always gathered around drinking um alcohol food. Um I mean, what's your alcohol food. Um I mean, what's your alcohol food. Um I mean, what's your first thing you think of when you go on first thing you think of when you go on first thing you think of when you go on a date? Where are we gonna go to dinner? a date? Where are we gonna go to dinner? a date? Where are we gonna go to dinner? get a nice bottle of wine, have some get a nice bottle of wine, have some get a nice bottle of wine, have some champagne, and realizing that there's a champagne, and realizing that there's a champagne, and realizing that there's a whole lot more to that kind of social whole lot more to that kind of social whole lot more to that kind of social interaction. How about actually leaving interaction. How about actually leaving interaction. How about actually leaving and feeling better than when you arrive, and feeling better than when you arrive, and feeling better than when you arrive, you know? you know? you know? Yeah. I mean, that's that's our promise Yeah. I mean, that's that's our promise Yeah. I mean, that's that's our promise at our club, you know, cuz it's like we

11:00at our club, you know, cuz it's like we at our club, you know, cuz it's like we it's just such a habit and when they're it's just such a habit and when they're it's just such a habit and when they're passed down habits that this is what you passed down habits that this is what you passed down habits that this is what you do to socialize. Yeah. do to socialize. Yeah. do to socialize. Yeah. But there's no reason why we need to But there's no reason why we need to But there's no reason why we need to connect over food or alcohol. We can connect over food or alcohol. We can connect over food or alcohol. We can connect over anything. Yeah. We could be connect over anything. Yeah. We could be connect over anything. Yeah. We could be sitting having IVs. We could be sitting sitting having IVs. We could be sitting sitting having IVs. We could be sitting in a sauna. We can do lymphatic in a sauna. We can do lymphatic in a sauna. We can do lymphatic compression. We can do Yeah. anything. compression. We can do Yeah. anything. compression. We can do Yeah. anything. But you kind of normalize that because, But you kind of normalize that because, But you kind of normalize that because, you know, IVs are so, you know, medical. you know, IVs are so, you know, medical. you know, IVs are so, you know, medical. So, you think of sitting in a white room So, you think of sitting in a white room So, you think of sitting in a white room at a clinic with a nurse with the, you at a clinic with a nurse with the, you at a clinic with a nurse with the, you know, the full nursing outfit and know, the full nursing outfit and know, the full nursing outfit and and nobody talking to you. You don't and nobody talking to you. You don't and nobody talking to you. You don't think of it as a as as a socially think of it as a as as a socially think of it as a as as a socially engaging engaging engaging thing. thing. thing. 100%. And that's why design, especially 100%. And that's why design, especially 100%. And that's why design, especially of an environment, is so important. You of an environment, is so important. You of an environment, is so important. You know, I like to say that we're designed know, I like to say that we're designed know, I like to say that we're designed to heal. The initial intention was to be to heal. The initial intention was to be to heal. The initial intention was to be the exact opposite of a clinic. Yeah, the exact opposite of a clinic. Yeah, the exact opposite of a clinic. Yeah, exact opposite of exact opposite of exact opposite of white stero definitely pulled that off. white stero definitely pulled that off. white stero definitely pulled that off. But then I realized that treating But then I realized that treating But then I realized that treating patients in their homes, patients in their homes, patients in their homes, their guard was down. And the more that their guard was down. And the more that their guard was down. And the more that their guard was down and they felt their guard was down and they felt their guard was down and they felt comfortable, the faster they were comfortable, the faster they were comfortable, the faster they were receptive to the care. receptive to the care. receptive to the care. Yeah. Yeah. So then I was figuring out like, all So then I was figuring out like, all So then I was figuring out like, all right, when people do design, they're right, when people do design, they're right, when people do design, they're always thinking about always thinking about always thinking about how do you want someone to feel in a

12:00how do you want someone to feel in a how do you want someone to feel in a space, but I'm thinking about how do you space, but I'm thinking about how do you space, but I'm thinking about how do you manipulate their physiology in that manipulate their physiology in that manipulate their physiology in that space? There's so many things that you space? There's so many things that you space? There's so many things that you can do to alter whatever sense you're can do to alter whatever sense you're can do to alter whatever sense you're trying to target to start positively trying to target to start positively trying to target to start positively enhancing their physiology. enhancing their physiology. enhancing their physiology. And like you were saying in like the And like you were saying in like the And like you were saying in like the hotel, hotel, hotel, it's a no-brainer that no matter what, it's a no-brainer that no matter what, it's a no-brainer that no matter what, every environment in the future is going every environment in the future is going every environment in the future is going to be optimized to hopefully be working to be optimized to hopefully be working to be optimized to hopefully be working with you, not against you. with you, not against you. with you, not against you. Yeah. Yeah. And I think no matter what the goal of And I think no matter what the goal of And I think no matter what the goal of that environment is, if it's a hotel that environment is, if it's a hotel that environment is, if it's a hotel room to maximize your sleep, room to maximize your sleep, room to maximize your sleep, Yeah. Yeah, that would make so much Yeah. Yeah, that would make so much Yeah. Yeah, that would make so much sense that whether it's a hotel room or sense that whether it's a hotel room or sense that whether it's a hotel room or your bedroom, that design, that should your bedroom, that design, that should your bedroom, that design, that should be the number one focus of that room. be the number one focus of that room. be the number one focus of that room. Yeah. Yeah. You know what I'm saying? You know what I'm saying? You know what I'm saying? Yeah. It's so funny. My my mom used to Yeah. It's so funny. My my mom used to Yeah. It's so funny. My my mom used to always tell my daughter when she started always tell my daughter when she started always tell my daughter when she started dating like, "You ought to go meet a dating like, "You ought to go meet a dating like, "You ought to go meet a nice man in a grocery store. You ought nice man in a grocery store. You ought nice man in a grocery store. You ought to hang out in the grocery store. Wait to hang out in the grocery store. Wait to hang out in the grocery store. Wait for a nice man." And she was like, cuz for a nice man." And she was like, cuz for a nice man." And she was like, cuz you know, and and I was like, "Mom, why you know, and and I was like, "Mom, why you know, and and I was like, "Mom, why are you telling Madison to go hang out are you telling Madison to go hang out are you telling Madison to go hang out in a grocery that's sounds a little in a grocery that's sounds a little in a grocery that's sounds a little creepy?" And she's like, "Well, at least creepy?" And she's like, "Well, at least creepy?" And she's like, "Well, at least you know that he's shopping for good you know that he's shopping for good you know that he's shopping for good food." Um, and you know, but you know,

13:00food." Um, and you know, but you know, food." Um, and you know, but you know, but I think about the these remedy but I think about the these remedy but I think about the these remedy places and I'm like, you know, if I was places and I'm like, you know, if I was places and I'm like, you know, if I was single in the dating scene, if you're a single in the dating scene, if you're a single in the dating scene, if you're a young man or woman or even older man or young man or woman or even older man or young man or woman or even older man or woman and you're, you know, and you're woman and you're, you know, and you're woman and you're, you know, and you're trying to find a mate, at least you know trying to find a mate, at least you know trying to find a mate, at least you know that if you're meeting there, you have that if you're meeting there, you have that if you're meeting there, you have some like-minded interests in like, you some like-minded interests in like, you some like-minded interests in like, you know, in in self-care, know, in in self-care, know, in in self-care, for sure. for sure. for sure. And um, and I got to tell you, I I I was And um, and I got to tell you, I I I was And um, and I got to tell you, I I I was seeing these robotic massagers on on on seeing these robotic massagers on on on seeing these robotic massagers on on on Instagram all the time. seemed seemed a Instagram all the time. seemed seemed a Instagram all the time. seemed seemed a little creepy, but uh and I was like, little creepy, but uh and I was like, little creepy, but uh and I was like, there's no way that that feels like a there's no way that that feels like a there's no way that that feels like a human massage, and nobody doesn't like a human massage, and nobody doesn't like a human massage, and nobody doesn't like a massage. And I was like, it looks like massage. And I was like, it looks like massage. And I was like, it looks like that thing's going to run right up my that thing's going to run right up my that thing's going to run right up my spine, and it's going to be painful. spine, and it's going to be painful. spine, and it's going to be painful. And um so I tried it at your place day And um so I tried it at your place day And um so I tried it at your place day before yesterday. And um it was so before yesterday. And um it was so before yesterday. And um it was so incredible because I think it was better incredible because I think it was better incredible because I think it was better than any massage I've had because than any massage I've had because than any massage I've had because something about that thing, it could something about that thing, it could something about that thing, it could track where my spine was and my bones. track where my spine was and my bones. track where my spine was and my bones. Not once did it like run over a rough Not once did it like run over a rough Not once did it like run over a rough spot and jerk me. But and then the those spot and jerk me. But and then the those spot and jerk me. But and then the those little arms, the little the little

14:00little arms, the little the little little arms, the little the little hands. hands. hands. Yeah. Yeah. Uh they're heated. Uh they're heated. Uh they're heated. Yeah. Yeah. And I So I finished going through all And I So I finished going through all And I So I finished going through all the program settings, the pressure and the program settings, the pressure and the program settings, the pressure and all of that. And I laid there and then all of that. And I laid there and then all of that. And I laid there and then once I got used to it, man, I passed once I got used to it, man, I passed once I got used to it, man, I passed out. My production manager had to come out. My production manager had to come out. My production manager had to come in and wake me up to to in and wake me up to to in and wake me up to to You needed it. You needed it. I was out, You needed it. You needed it. I was out, You needed it. You needed it. I was out, man. It was a really pleasant man. It was a really pleasant man. It was a really pleasant experience. And I think um designing an experience. And I think um designing an experience. And I think um designing an environment where people are over that, environment where people are over that, environment where people are over that, you know, that social stigma of, hey, you know, that social stigma of, hey, you know, that social stigma of, hey, I'm in a cold plunge or I'm in a I'm I'm I'm in a cold plunge or I'm in a I'm I'm I'm in a cold plunge or I'm in a I'm I'm sweating in front of you on on a on a sweating in front of you on on a on a sweating in front of you on on a on a date is really cool. And I think how far date is really cool. And I think how far date is really cool. And I think how far you've thought about socializing um and you've thought about socializing um and you've thought about socializing um and community is, you know, shouldn't be community is, you know, shouldn't be community is, you know, shouldn't be overlooked because as I've kind of built overlooked because as I've kind of built overlooked because as I've kind of built a brand in this space and my brand is a brand in this space and my brand is a brand in this space and my brand is about messaging to the masses. about messaging to the masses. about messaging to the masses. Yeah. Yeah. I've sort of seen a an erosion in the in I've sort of seen a an erosion in the in I've sort of seen a an erosion in the in the celebrity influencer, even the

15:00the celebrity influencer, even the the celebrity influencer, even the social media influencer because a lot of social media influencer because a lot of social media influencer because a lot of people are not building a community. people are not building a community. people are not building a community. Yeah. And I think this remedy place that Yeah. And I think this remedy place that Yeah. And I think this remedy place that you've built is a really about you've built is a really about you've built is a really about community, community, community, right? I mean, by the time somebody is right? I mean, by the time somebody is right? I mean, by the time somebody is selecting to enter that community, they selecting to enter that community, they selecting to enter that community, they kind of know what they're getting into kind of know what they're getting into kind of know what they're getting into and it already tells you a lot about and it already tells you a lot about and it already tells you a lot about that person's values. that person's values. that person's values. For sure. I think, you know, as an For sure. I think, you know, as an For sure. I think, you know, as an alternate medicine doctor, if I said 10 alternate medicine doctor, if I said 10 alternate medicine doctor, if I said 10 years ago, it's about human connection years ago, it's about human connection years ago, it's about human connection and community, people would have said and community, people would have said and community, people would have said that's the most woowoo thing. that's the most woowoo thing. that's the most woowoo thing. Yeah. Exactly. And and I would have to Yeah. Exactly. And and I would have to Yeah. Exactly. And and I would have to be very careful cuz I am so be very careful cuz I am so be very careful cuz I am so sciencebacked in however I delivered sciencebacked in however I delivered sciencebacked in however I delivered anything. No matter if it was saying the anything. No matter if it was saying the anything. No matter if it was saying the same thing, how it's said is very same thing, how it's said is very same thing, how it's said is very important. But it's great that people important. But it's great that people important. But it's great that people are now realizing, you know, whether are now realizing, you know, whether are now realizing, you know, whether it's blue zones to like all of this new it's blue zones to like all of this new it's blue zones to like all of this new research is coming out. Like human research is coming out. Like human research is coming out. Like human connection is one of the most important connection is one of the most important connection is one of the most important things for our health. things for our health. things for our health. So true. So true. So true. And right now it's plummeting. You know, And right now it's plummeting. You know, And right now it's plummeting. You know, people are having more and more alone people are having more and more alone people are having more and more alone time than ever before. And then then time than ever before. And then then time than ever before. And then then when they do socialize, they're going when they do socialize, they're going when they do socialize, they're going drinking alcohol, which is a depressant drinking alcohol, which is a depressant drinking alcohol, which is a depressant and a dissociative, and a dissociative, and a dissociative, right? So then they're having false

16:00right? So then they're having false right? So then they're having false connections and they're numb and they're connections and they're numb and they're connections and they're numb and they're not even sure. not even sure. not even sure. Yeah. Yeah. Is this a connection? Is this a connection? Is this a connection? Yeah. Yeah. But what I love about being in an ice But what I love about being in an ice But what I love about being in an ice bath or a sauna or getting an IV, we're bath or a sauna or getting an IV, we're bath or a sauna or getting an IV, we're enhancing our physiology. So we're enhancing our physiology. So we're enhancing our physiology. So we're bringing out a better version of oursel bringing out a better version of oursel bringing out a better version of oursel and it's also allowing us to have a and it's also allowing us to have a and it's also allowing us to have a higher chance to have a better higher chance to have a better higher chance to have a better connection. Hey guys, let me tell you connection. Hey guys, let me tell you connection. Hey guys, let me tell you about one of my favorite new hydration about one of my favorite new hydration about one of my favorite new hydration drinks. Now, this is for distance drinks. Now, this is for distance drinks. Now, this is for distance athletes, hits cardio exercisers, people athletes, hits cardio exercisers, people athletes, hits cardio exercisers, people that sweat a lot or exercise intensely. that sweat a lot or exercise intensely. that sweat a lot or exercise intensely. An AAME is a hydration drink. It has An AAME is a hydration drink. It has An AAME is a hydration drink. It has eight essential vitamins. It has all of eight essential vitamins. It has all of eight essential vitamins. It has all of the electrolytes, the entire suite of B the electrolytes, the entire suite of B the electrolytes, the entire suite of B vitamins. Before you freak out and read vitamins. Before you freak out and read vitamins. Before you freak out and read that it has 21 grams of sugar, which it that it has 21 grams of sugar, which it that it has 21 grams of sugar, which it does, the sugar is coming from natural does, the sugar is coming from natural does, the sugar is coming from natural cane sugar and honey, my preferred cane sugar and honey, my preferred cane sugar and honey, my preferred mechanisms for getting glucose into the mechanisms for getting glucose into the mechanisms for getting glucose into the blood during intense exercise. It also blood during intense exercise. It also blood during intense exercise. It also has natural flavors, but these natural has natural flavors, but these natural has natural flavors, but these natural flavors don't come from bacterial flavors don't come from bacterial flavors don't come from bacterial fermentation. They actually come from fermentation. They actually come from fermentation. They actually come from real citrus fruits and the color is from real citrus fruits and the color is from real citrus fruits and the color is from vegetable juice, not artificial dyes. vegetable juice, not artificial dyes. vegetable juice, not artificial dyes. So, next time you're looking for a great So, next time you're looking for a great So, next time you're looking for a great hydration drink and you're exercising hydration drink and you're exercising hydration drink and you're exercising intensely, a game is your choice. Now,

17:00intensely, a game is your choice. Now, intensely, a game is your choice. Now, let's get back to the Ultimate Human let's get back to the Ultimate Human let's get back to the Ultimate Human podcast. podcast. Yeah, I totally agree with that. And Yeah, I totally agree with that. And Yeah, I totally agree with that. And what what you know as as you sort of what what you know as as you sort of what what you know as as you sort of because you were the the pioneer. So as because you were the the pioneer. So as because you were the the pioneer. So as you built this and and and this thing you built this and and and this thing you built this and and and this thing started to take shape and come to life started to take shape and come to life started to take shape and come to life like what were some of the things that like what were some of the things that like what were some of the things that surprised you that were outcomes and surprised you that were outcomes and surprised you that were outcomes and byproducts of that environment that you didn't see going in? Yeah. First, you know, seeing if it Yeah. First, you know, seeing if it Yeah. First, you know, seeing if it actually caught on like are people actually caught on like are people actually caught on like are people really really really must have been like you had a lot. Did must have been like you had a lot. Did must have been like you had a lot. Did you raise money? I mean how did you you raise money? I mean how did you you raise money? I mean how did you really get it off the ground? Because really get it off the ground? Because really get it off the ground? Because they're not inexpensive places. They're they're not inexpensive places. They're they're not inexpensive places. They're very well done. very well done. very well done. Thanks. Yeah, thanks. You know, well Thanks. Yeah, thanks. You know, well Thanks. Yeah, thanks. You know, well done. done. done. Over the years in practice, my patients Over the years in practice, my patients Over the years in practice, my patients became my mentors and then they became became my mentors and then they became became my mentors and then they became my investors. my investors. my investors. Um, so there's a really beautiful story Um, so there's a really beautiful story Um, so there's a really beautiful story of either like the individual was a of either like the individual was a of either like the individual was a patient or it was a family of the patient or it was a family of the patient or it was a family of the individual. So like all the money that individual. So like all the money that individual. So like all the money that went into it went into it went into it was also had a story behind it and I was also had a story behind it and I was also had a story behind it and I think that also gave us a cool stronger think that also gave us a cool stronger think that also gave us a cool stronger platform. platform. platform. Um, but we really never raised a lot. Um, but we really never raised a lot. Um, but we really never raised a lot. you know, we had one raise for our you know, we had one raise for our you know, we had one raise for our series A, but we've been pretty quiet

18:00series A, but we've been pretty quiet series A, but we've been pretty quiet about our raises, but about our raises, but about our raises, but compared to most in a brick-andmortar compared to most in a brick-andmortar compared to most in a brick-andmortar space, space, space, we've been, you know, we haven't we we've been, you know, we haven't we we've been, you know, we haven't we haven't raised a lot. haven't raised a lot. haven't raised a lot. Yeah. Yeah. And I think it's just we're still And I think it's just we're still And I think it's just we're still figuring out the business, figuring out the business, figuring out the business, right? right? You know, I think like this isn't a like You know, I think like this isn't a like You know, I think like this isn't a like five year plan for me. Like this is what five year plan for me. Like this is what five year plan for me. Like this is what I want to do to leave a legacy and I'm I want to do to leave a legacy and I'm I want to do to leave a legacy and I'm 35 and I have my whole life ahead of me. 35 and I have my whole life ahead of me. 35 and I have my whole life ahead of me. I don't need to open a hundred of these I don't need to open a hundred of these I don't need to open a hundred of these rapidly. My goal right now is like rapidly. My goal right now is like rapidly. My goal right now is like there's so much to learn. There's so there's so much to learn. There's so there's so much to learn. There's so much to also make sure that you know much to also make sure that you know much to also make sure that you know society also is receptive to. So if I go society also is receptive to. So if I go society also is receptive to. So if I go too far out there, I might lose some too far out there, I might lose some too far out there, I might lose some people. people. people. And especially alternative medicine, I'm And especially alternative medicine, I'm And especially alternative medicine, I'm trying to make a lot of these things trying to make a lot of these things trying to make a lot of these things mainstream. And it's mainstream. And it's mainstream. And it's I want to take it at the right pace I want to take it at the right pace I want to take it at the right pace and then get a stronger and stronger and then get a stronger and stronger and then get a stronger and stronger business because like I said, the end business because like I said, the end business because like I said, the end goal is so much bigger than just goal is so much bigger than just goal is so much bigger than just these brick and mortar clubs. Like these brick and mortar clubs. Like these brick and mortar clubs. Like there's so many verticals to this there's so many verticals to this there's so many verticals to this business. But at the end of the day, I business. But at the end of the day, I business. But at the end of the day, I just want to build a community that just want to build a community that just want to build a community that trusts us, that can lean on us, that we trusts us, that can lean on us, that we trusts us, that can lean on us, that we can be that reliable source of can be that reliable source of can be that reliable source of education. education. education. Yeah. You know, you know, you know, I I Yeah. You know, you know, you know, I I Yeah. You know, you know, you know, I I I talk about the Blue Zone research a

19:00I talk about the Blue Zone research a I talk about the Blue Zone research a lot and and when you look at Blue Zone lot and and when you look at Blue Zone lot and and when you look at Blue Zone research, there was no continuity research, there was no continuity research, there was no continuity between diets, right? So, it wasn't like between diets, right? So, it wasn't like between diets, right? So, it wasn't like a certain dogmatic diet like keto, a certain dogmatic diet like keto, a certain dogmatic diet like keto, paleo, pescatarian, vegan, vegetarian, paleo, pescatarian, vegan, vegetarian, paleo, pescatarian, vegan, vegetarian, carnivore that that said, "Okay, all the carnivore that that said, "Okay, all the carnivore that that said, "Okay, all the people in the carnivore or all the people in the carnivore or all the people in the carnivore or all the people on paleo or all the raw food people on paleo or all the raw food people on paleo or all the raw food vegans live the longest." Yeah. Um it vegans live the longest." Yeah. Um it vegans live the longest." Yeah. Um it was the the they were all whole foods was the the they were all whole foods was the the they were all whole foods but was not exchangeable was this sense but was not exchangeable was this sense but was not exchangeable was this sense of community and purpose. of community and purpose. of community and purpose. Yeah. Yeah. Um which I think you know goes a long Um which I think you know goes a long Um which I think you know goes a long way and it also goes undervalued because way and it also goes undervalued because way and it also goes undervalued because connection and community and purpose do connection and community and purpose do connection and community and purpose do not come through electronic media. And not come through electronic media. And we knew in the mortality space we knew in the mortality space we knew in the mortality space Yeah. that if you wanted to cut Yeah. that if you wanted to cut Yeah. that if you wanted to cut somebody's life expectancy in half at somebody's life expectancy in half at somebody's life expectancy in half at any age, put them in isolation. any age, put them in isolation. any age, put them in isolation. Wow. Wow. Wow. And the more isolated a person is, um, And the more isolated a person is, um, And the more isolated a person is, um, the the the the the more they're accelerating the the more they're accelerating the the more they're accelerating towards the grave. And isolation doesn't towards the grave. And isolation doesn't towards the grave. And isolation doesn't mean you're in solitary confinement.

20:00mean you're in solitary confinement. mean you're in solitary confinement. Isolation means that you lack connection Isolation means that you lack connection Isolation means that you lack connection and you lack community and you lack and you lack community and you lack and you lack community and you lack purpose. And so that was a purpose. And so that was a purpose. And so that was a non-exchangeable in all of the blue non-exchangeable in all of the blue non-exchangeable in all of the blue zones. zones. zones. Yeah. So, we could learn a lot from the Yeah. So, we could learn a lot from the Yeah. So, we could learn a lot from the people that are living the longest in people that are living the longest in people that are living the longest in the simplicity of this sense of the simplicity of this sense of the simplicity of this sense of community and and human connection. And community and and human connection. And community and and human connection. And sadly, what's happened with electronic sadly, what's happened with electronic sadly, what's happened with electronic media and social media is we're isolated media and social media is we're isolated media and social media is we're isolated in plain sight. in plain sight. in plain sight. We're we're entertained, We're we're entertained, We're we're entertained, but we don't have a community. Yeah. You but we don't have a community. Yeah. You but we don't have a community. Yeah. You know, I mean, I could pick up my phone know, I mean, I could pick up my phone know, I mean, I could pick up my phone and just get lost in Instagram or Tik and just get lost in Instagram or Tik and just get lost in Instagram or Tik Tok videos for Tok videos for Tok videos for for hours, but I've built no connection, for hours, but I've built no connection, for hours, but I've built no connection, no community. I just saw, you know, no community. I just saw, you know, no community. I just saw, you know, three guys get knocked out and, you three guys get knocked out and, you three guys get knocked out and, you know, one woman sledding with her dog know, one woman sledding with her dog know, one woman sledding with her dog and what, you know, whatever it is. So, and what, you know, whatever it is. So, and what, you know, whatever it is. So, I was entertained. I was entertained. I was entertained. Yeah. Yeah. Um, but I lost that that connection. And Um, but I lost that that connection. And Um, but I lost that that connection. And so, you know, I want to bring you back so, you know, I want to bring you back so, you know, I want to bring you back to that question of like what what have to that question of like what what have to that question of like what what have you seen evolving from remedy place that

21:00you seen evolving from remedy place that you seen evolving from remedy place that maybe you didn't expect that you're maybe you didn't expect that you're maybe you didn't expect that you're like, "Wow, this like, "Wow, this like, "Wow, this wasn't, you know, how I intended, but wasn't, you know, how I intended, but wasn't, you know, how I intended, but this is what I see coming out of this." this is what I see coming out of this." this is what I see coming out of this." Do you see communities, relationships? Do you see communities, relationships? Do you see communities, relationships? Do you see like was this a surprise to Do you see like was this a surprise to Do you see like was this a surprise to you maybe that corporations are now you maybe that corporations are now you maybe that corporations are now holding events there? holding events there? holding events there? Yeah, I would say two things. I would Yeah, I would say two things. I would Yeah, I would say two things. I would say, you know, about a fifth of our say, you know, about a fifth of our say, you know, about a fifth of our business is events now. business is events now. business is events now. And we we used to say when we open like And we we used to say when we open like And we we used to say when we open like we could remedy any event. So we'd go to we could remedy any event. So we'd go to we could remedy any event. So we'd go to any event from Ken Film Festival to the any event from Ken Film Festival to the any event from Ken Film Festival to the Kardashians backyard and like host like Kardashians backyard and like host like Kardashians backyard and like host like these events. And I was like, okay, it these events. And I was like, okay, it these events. And I was like, okay, it doesn't matter what the occasion, we can doesn't matter what the occasion, we can doesn't matter what the occasion, we can add something. Like we would bring our add something. Like we would bring our add something. Like we would bring our ice bath class everywhere. And that be ice bath class everywhere. And that be ice bath class everywhere. And that be that gained so much momentum. And that that gained so much momentum. And that that gained so much momentum. And that was like our kind of our natural was like our kind of our natural was like our kind of our natural marketing that we got paid for to put on marketing that we got paid for to put on marketing that we got paid for to put on these events. But then everyone went these events. But then everyone went these events. But then everyone went nuts. And I think we started getting so nuts. And I think we started getting so nuts. And I think we started getting so many views online of these ice bath many views online of these ice bath many views online of these ice bath classes and then we transitioned from classes and then we transitioned from classes and then we transitioned from all these external events to just using all these external events to just using all these external events to just using the club. We're like the clubs are these the club. We're like the clubs are these the club. We're like the clubs are these beautiful venues beautiful venues beautiful venues and all of these companies don't want to

22:00and all of these companies don't want to and all of these companies don't want to just have another open bar or another just have another open bar or another just have another open bar or another dinner. They're looking for experiences, dinner. They're looking for experiences, dinner. They're looking for experiences, an experience that make people better an experience that make people better an experience that make people better and they're more memorable. and they're more memorable. and they're more memorable. So, it's cool to have like companies So, it's cool to have like companies So, it's cool to have like companies like St. Lent to Nike that are coming like St. Lent to Nike that are coming like St. Lent to Nike that are coming and renting out the club and they're and renting out the club and they're and renting out the club and they're doing open self-care and they're doing open self-care and they're doing open self-care and they're figuring out a way that they want to figuring out a way that they want to figuring out a way that they want to make their event unique with their maybe make their event unique with their maybe make their event unique with their maybe it's their product launch or whatever it it's their product launch or whatever it it's their product launch or whatever it may be. But it's fun may be. But it's fun may be. But it's fun and I think it's interesting for me. I'm and I think it's interesting for me. I'm and I think it's interesting for me. I'm like every single industry is trying to like every single industry is trying to like every single industry is trying to figure out what their wellness edge is. figure out what their wellness edge is. figure out what their wellness edge is. Doesn't matter if it's like fashion till Doesn't matter if it's like fashion till Doesn't matter if it's like fashion till we partnered with Coler which are we partnered with Coler which are we partnered with Coler which are plumbing manufacturer. plumbing manufacturer. plumbing manufacturer. Yeah, I saw that announcement the other Yeah, I saw that announcement the other Yeah, I saw that announcement the other day. day. day. Yeah. And it's to see like automotive, Yeah. And it's to see like automotive, Yeah. And it's to see like automotive, airlines, like I'm like, how cool is it airlines, like I'm like, how cool is it airlines, like I'm like, how cool is it that we're in an industry that everyone that we're in an industry that everyone that we're in an industry that everyone right now is trying to figure out how right now is trying to figure out how right now is trying to figure out how they can add some type of wellness they can add some type of wellness they can add some type of wellness component to their to their vertical component to their to their vertical component to their to their vertical and that gets me excited because to be and that gets me excited because to be and that gets me excited because to be able to partner with people like Coler, able to partner with people like Coler, able to partner with people like Coler, right, that have 150 years of right, that have 150 years of right, that have 150 years of experience. experience. experience. Yeah.

23:00Yeah. You know, they've been building this You know, they've been building this You know, they've been building this business and they have such a reputable business and they have such a reputable business and they have such a reputable reputation. reputation. reputation. to be able to have that and then be able to be able to have that and then be able to be able to have that and then be able to speak to their audience and shed to speak to their audience and shed to speak to their audience and shed awareness around something like ice awareness around something like ice awareness around something like ice baths that you know you and me both baths that you know you and me both baths that you know you and me both love. love. love. Yeah. Yeah. And then have their audience now more And then have their audience now more And then have their audience now more aware to like you know what maybe I'm aware to like you know what maybe I'm aware to like you know what maybe I'm going to try that now. going to try that now. going to try that now. Yeah. Yeah. And if we can cross into every single And if we can cross into every single And if we can cross into every single industry and use their platforms to also industry and use their platforms to also industry and use their platforms to also educate I feel like it's our educate I feel like it's our educate I feel like it's our responsibility right to be able to give responsibility right to be able to give responsibility right to be able to give more education more education more education to as many audiences as possible. And to as many audiences as possible. And to as many audiences as possible. And that's why I love these partnerships that's why I love these partnerships that's why I love these partnerships that aren't where initially maybe I that aren't where initially maybe I that aren't where initially maybe I thought like I you would think that thought like I you would think that thought like I you would think that you'd partner with health companies, you'd partner with health companies, you'd partner with health companies, right? right? But now I'm like I only want to partner But now I'm like I only want to partner But now I'm like I only want to partner with companies that aren't in the health with companies that aren't in the health with companies that aren't in the health industry because I think we can add so industry because I think we can add so industry because I think we can add so much more value much more value much more value and there's more of a compliment um you and there's more of a compliment um you and there's more of a compliment um you know where their expertise and strength know where their expertise and strength know where their expertise and strength we can combine and do something powerful we can combine and do something powerful we can combine and do something powerful that you know others can't. that you know others can't. that you know others can't. You know I think most people watching You know I think most people watching You know I think most people watching this would say man I wish my company this would say man I wish my company this would say man I wish my company would host an event there. I mean, I would host an event there. I mean, I would host an event there. I mean, I think corporate events, you know, are so

24:00think corporate events, you know, are so think corporate events, you know, are so you ever you ever see the movie The you ever you ever see the movie The you ever you ever see the movie The Office? Yeah. Like, it's one of my Office? Yeah. Like, it's one of my Office? Yeah. Like, it's one of my favorites, right? favorites, right? favorites, right? Where um but, you know, they they make a Where um but, you know, they they make a Where um but, you know, they they make a spoof out of all of the traditional spoof out of all of the traditional spoof out of all of the traditional corporate boxes there. You know, there's corporate boxes there. You know, there's corporate boxes there. You know, there's a birthday party, so somebody goes to a birthday party, so somebody goes to a birthday party, so somebody goes to the supermarket and gets a, you know, the supermarket and gets a, you know, the supermarket and gets a, you know, crappy $6 birthday cake and they're crappy $6 birthday cake and they're crappy $6 birthday cake and they're like, "Happy birthday to you." And like, "Happy birthday to you." And like, "Happy birthday to you." And there's the water cooler and the you there's the water cooler and the you there's the water cooler and the you know and the corporate kitchen with the know and the corporate kitchen with the know and the corporate kitchen with the kurrig and but there's nothing special kurrig and but there's nothing special kurrig and but there's nothing special or communal about that. You know my mom or communal about that. You know my mom or communal about that. You know my mom gra my mom worked for Delta Airlines for gra my mom worked for Delta Airlines for gra my mom worked for Delta Airlines for 30 years and when she graduate I mean 30 years and when she graduate I mean 30 years and when she graduate I mean when she retired they gave her like a when she retired they gave her like a when she retired they gave her like a Seikko watch that was probably a $200 Seikko watch that was probably a $200 Seikko watch that was probably a $200 watch and a and a and a um uh sweatshirt watch and a and a and a um uh sweatshirt watch and a and a and a um uh sweatshirt said Delta Airlines thank you for your said Delta Airlines thank you for your said Delta Airlines thank you for your service years. I'm like, "Wow, 30 years, service years. I'm like, "Wow, 30 years, service years. I'm like, "Wow, 30 years, a sweatshirt and a Seikko. That's a sweatshirt and a Seikko. That's a sweatshirt and a Seikko. That's awesome." And you know, and and she awesome." And you know, and and she awesome." And you know, and and she doesn't have any connection with any of doesn't have any connection with any of doesn't have any connection with any of the people that she worked with for all

25:00the people that she worked with for all the people that she worked with for all all of that time because the environment all of that time because the environment all of that time because the environment was so sterile. So, you know, was so sterile. So, you know, was so sterile. So, you know, corporations, I think, are realizing, corporations, I think, are realizing, corporations, I think, are realizing, dude, you can build a lot of community dude, you can build a lot of community dude, you can build a lot of community and a lot of camaraderie in, you know, and a lot of camaraderie in, you know, and a lot of camaraderie in, you know, in your in your staff, your employees. in your in your staff, your employees. in your in your staff, your employees. Bring a lot of joy to them by doing some Bring a lot of joy to them by doing some Bring a lot of joy to them by doing some of these things that are outside the of these things that are outside the of these things that are outside the box, box, box, you know. am building a stronger team. you know. am building a stronger team. you know. am building a stronger team. Yeah. Yeah. You know, like it's crazy to me. You You know, like it's crazy to me. You You know, like it's crazy to me. You see, especially in New York City, like see, especially in New York City, like see, especially in New York City, like everyone's working so hard and they're everyone's working so hard and they're everyone's working so hard and they're drinking all night. drinking all night. drinking all night. I'm thinking, why would I take my team I'm thinking, why would I take my team I'm thinking, why would I take my team out to drinks? That's going to slow them out to drinks? That's going to slow them out to drinks? That's going to slow them down. It's going to affect their mental down. It's going to affect their mental down. It's going to affect their mental health and they're not going to perform health and they're not going to perform health and they're not going to perform as good the next day. as good the next day. as good the next day. Where if you think about doing something Where if you think about doing something Where if you think about doing something impactful that's bringing them to have a impactful that's bringing them to have a impactful that's bringing them to have a stronger connection stronger connection stronger connection and amplifying their physiology, doing and amplifying their physiology, doing and amplifying their physiology, doing something healthy, something healthy, something healthy, it's like treating a sports team like I it's like treating a sports team like I it's like treating a sports team like I would treat my work team. Yeah. Yeah. would treat my work team. Yeah. Yeah. would treat my work team. Yeah. Yeah. And every corporation should be thinking And every corporation should be thinking And every corporation should be thinking about that. I mean, I've spoken for JP about that. I mean, I've spoken for JP about that. I mean, I've spoken for JP Morgan and Goldman Sachs and all these Morgan and Goldman Sachs and all these Morgan and Goldman Sachs and all these banks. I'm like, you guys should be banks. I'm like, you guys should be banks. I'm like, you guys should be treating your teams like I would treat a treating your teams like I would treat a treating your teams like I would treat a pro sports team. pro sports team. pro sports team. Yeah. Yeah. Because Because Because healthy, happy, vibrant,

26:00healthy, happy, vibrant, healthy, happy, vibrant, connected, connected, connected, and then think about how much better the and then think about how much better the and then think about how much better the company would do if everyone was company would do if everyone was company would do if everyone was performing better and was happier. performing better and was happier. performing better and was happier. Yeah, I totally agree. I I've heard you Yeah, I totally agree. I I've heard you Yeah, I totally agree. I I've heard you talk about um like a sevenpillar talk about um like a sevenpillar talk about um like a sevenpillar lifestyle. Um what is that about like lifestyle. Um what is that about like lifestyle. Um what is that about like these these pillars of lifestyle is that these these pillars of lifestyle is that these these pillars of lifestyle is that kind of remedy trying to kind of remedy trying to kind of remedy trying to yeah for us you know like I'm trying to yeah for us you know like I'm trying to yeah for us you know like I'm trying to figure out our way to educate in a way figure out our way to educate in a way figure out our way to educate in a way like remedy's a luxury experience and like remedy's a luxury experience and like remedy's a luxury experience and I'm like how do we make things more I'm like how do we make things more I'm like how do we make things more accessible and I think that's where like accessible and I think that's where like accessible and I think that's where like us just providing free education right us just providing free education right us just providing free education right any opportunity that there's a time to any opportunity that there's a time to any opportunity that there's a time to educate and teach someone you know I educate and teach someone you know I educate and teach someone you know I think totally agree think totally agree think totally agree your body is your number one asset and your body is your number one asset and your body is your number one asset and most people don't even know how it works most people don't even know how it works most people don't even know how it works never mind how to take care of it never mind how to take care of it never mind how to take care of it right right right like we just need to teach people what like we just need to teach people what like we just need to teach people what those foundational pillars are. And I those foundational pillars are. And I those foundational pillars are. And I think what's interesting is you don't think what's interesting is you don't think what's interesting is you don't have to go to remedy to be healthy. have to go to remedy to be healthy. have to go to remedy to be healthy. You know, remedy is amazing experience. You know, remedy is amazing experience. You know, remedy is amazing experience. It's like you're going to feel better. It's like you're going to feel better. It's like you're going to feel better. It's going to amplify you. But the It's going to amplify you. But the It's going to amplify you. But the foundational pillars of health are so foundational pillars of health are so foundational pillars of health are so much simpler. And I think we're

27:00much simpler. And I think we're much simpler. And I think we're overlooking, you know, like how are we overlooking, you know, like how are we overlooking, you know, like how are we teaching people how to eat? How are we teaching people how to eat? How are we teaching people how to eat? How are we teaching them how to move? How are we teaching them how to move? How are we teaching them how to move? How are we teaching them to really focus on their teaching them to really focus on their teaching them to really focus on their thoughts? How are you controlling your thoughts? How are you controlling your thoughts? How are you controlling your thoughts? And how are we rewiring your thoughts? And how are we rewiring your thoughts? And how are we rewiring your brains with like these simple practices brains with like these simple practices brains with like these simple practices and routine and routine and routine and then learning about things that and then learning about things that and then learning about things that might not feel as traditional? Like how might not feel as traditional? Like how might not feel as traditional? Like how are we teaching people to have better are we teaching people to have better are we teaching people to have better relationships? relationships? relationships? How are we teaching people how to create How are we teaching people how to create How are we teaching people how to create communities? communities? communities? How are we teaching them to audit all of How are we teaching them to audit all of How are we teaching them to audit all of their environments? Because if I believe their environments? Because if I believe their environments? Because if I believe that every environment can either work that every environment can either work that every environment can either work with you or against you, with you or against you, with you or against you, how are we looking at that? no matter how are we looking at that? no matter how are we looking at that? no matter what your budget is or where you what what your budget is or where you what what your budget is or where you what you have access to, figure out whatever you have access to, figure out whatever you have access to, figure out whatever you can do as long as we're making small you can do as long as we're making small you can do as long as we're making small little changes and moving in the right little changes and moving in the right little changes and moving in the right direction. But I just think it's so direction. But I just think it's so direction. But I just think it's so important, you know, of course all of important, you know, of course all of important, you know, of course all of the fancy technologies and red light and the fancy technologies and red light and the fancy technologies and red light and icebats and hyperaric are all amazing, icebats and hyperaric are all amazing, icebats and hyperaric are all amazing, but like you said, like who's teaching but like you said, like who's teaching but like you said, like who's teaching people about human connection? people about human connection? people about human connection? Yeah. Yeah. As people are having, especially the As people are having, especially the As people are having, especially the younger generation with that grew up younger generation with that grew up younger generation with that grew up with only social media with only social media with only social media Mhm.

28:00Mhm. Mhm. who's teaching them those skill sets to who's teaching them those skill sets to who's teaching them those skill sets to rebuild rebuild rebuild Yeah. human connection and that's where Yeah. human connection and that's where Yeah. human connection and that's where I see there's so much opportunity I see there's so much opportunity I see there's so much opportunity um because that's what we need to really um because that's what we need to really um because that's what we need to really be focusing on. be focusing on. be focusing on. Over the last 20 years in human biology, Over the last 20 years in human biology, Over the last 20 years in human biology, one compound I've trusted again and one compound I've trusted again and one compound I've trusted again and again is NAD+. It's critical for energy again is NAD+. It's critical for energy again is NAD+. It's critical for energy focus and cellular repair, but your focus and cellular repair, but your focus and cellular repair, but your levels drop around age 30. I used to levels drop around age 30. I used to levels drop around age 30. I used to administer NAD via IVs in my clinics, administer NAD via IVs in my clinics, administer NAD via IVs in my clinics, but now I take Rorow Nutrition's but now I take Rorow Nutrition's but now I take Rorow Nutrition's liposomaal NAD, the first oral formula liposomaal NAD, the first oral formula liposomaal NAD, the first oral formula that actually works. Their advanced that actually works. Their advanced that actually works. Their advanced delivery tech gets NAD straight into delivery tech gets NAD straight into delivery tech gets NAD straight into your bloodstream. I take one teaspoon your bloodstream. I take one teaspoon your bloodstream. I take one teaspoon daily, and the results are real. Clean daily, and the results are real. Clean daily, and the results are real. Clean energy, sharper focus, and better energy, sharper focus, and better energy, sharper focus, and better recovery. You can try it risk-free with recovery. You can try it risk-free with recovery. You can try it risk-free with the Ultimate 15 code at checkout for 15% the Ultimate 15 code at checkout for 15% the Ultimate 15 code at checkout for 15% off. Just put in Ultimate 15 at off. Just put in Ultimate 15 at off. Just put in Ultimate 15 at checkout. you'll receive 15% off and checkout. you'll receive 15% off and checkout. you'll receive 15% off and your cells will thank you. Now, let's your cells will thank you. Now, let's your cells will thank you. Now, let's get back to the Ultimate Human podcast. get back to the Ultimate Human podcast. get back to the Ultimate Human podcast. Yeah. You know, it's it's interesting. I Yeah. You know, it's it's interesting. I Yeah. You know, it's it's interesting. I I have a 16-year-old and I have she just

29:00I have a 16-year-old and I have she just I have a 16-year-old and I have she just turned 17. I have a 27-year-old. turned 17. I have a 27-year-old. turned 17. I have a 27-year-old. Yeah. Yeah. And um even though they're only 10 years And um even though they're only 10 years And um even though they're only 10 years apart, they had vastly different apart, they had vastly different apart, they had vastly different experiences going through grade school, experiences going through grade school, experiences going through grade school, middle school, high school, and and middle school, high school, and and middle school, high school, and and vastly different experiences than what I vastly different experiences than what I vastly different experiences than what I had. I still remember like in eighth had. I still remember like in eighth had. I still remember like in eighth grade if you wanted to ask a girl out grade if you wanted to ask a girl out grade if you wanted to ask a girl out like we used we would usually like write like we used we would usually like write like we used we would usually like write a note. a note. a note. Yeah. Yeah. And and there would be like a little box And and there would be like a little box And and there would be like a little box like yes or no and then you would pass like yes or no and then you would pass like yes or no and then you would pass it to your friend and then he would pass it to your friend and then he would pass it to your friend and then he would pass it to the desk in front of him. and it it to the desk in front of him. and it it to the desk in front of him. and it would finally make it up to the girl and would finally make it up to the girl and would finally make it up to the girl and then you're like sweating, your heart's then you're like sweating, your heart's then you're like sweating, your heart's pounding and then they would open it up pounding and then they would open it up pounding and then they would open it up like check a box or you actually had to like check a box or you actually had to like check a box or you actually had to have, you know, the wherewithal to walk have, you know, the wherewithal to walk have, you know, the wherewithal to walk up to someone and ask them on a date or up to someone and ask them on a date or up to someone and ask them on a date or tell them that you like them. Yeah. tell them that you like them. Yeah. tell them that you like them. Yeah. And and and that sort of palpable fear And and and that sort of palpable fear And and and that sort of palpable fear and and I mean it's sort of gone now in and and I mean it's sort of gone now in and and I mean it's sort of gone now in social media because you know like my social media because you know like my social media because you know like my youngest daughter will be like, "Yeah, youngest daughter will be like, "Yeah, youngest daughter will be like, "Yeah, you know, five guys asked me out in the you know, five guys asked me out in the you know, five guys asked me out in the last month." I said, "No, all of them." last month." I said, "No, all of them." last month." I said, "No, all of them." And I'm like, "How'd they ask you out?"

30:00And I'm like, "How'd they ask you out?" And I'm like, "How'd they ask you out?" "Well, they sent me a text message." You "Well, they sent me a text message." You "Well, they sent me a text message." You know, I'm like, "Yeah, know, I'm like, "Yeah, know, I'm like, "Yeah, you know." So, so that's this whole you know." So, so that's this whole you know." So, so that's this whole connection thing that's, you know, the connection thing that's, you know, the connection thing that's, you know, the the the absence uh of that real and it's the the absence uh of that real and it's the the absence uh of that real and it's it's kind of beautiful like meet it's kind of beautiful like meet it's kind of beautiful like meet somebody, start to vibe with them, have somebody, start to vibe with them, have somebody, start to vibe with them, have a real connection, you know, grow that a real connection, you know, grow that a real connection, you know, grow that maybe into a relationship, maybe into a maybe into a relationship, maybe into a maybe into a relationship, maybe into a friendship or maybe into nothing. But, friendship or maybe into nothing. But, friendship or maybe into nothing. But, you know, having a civ like like a you know, having a civ like like a you know, having a civ like like a remedy place where at least you know remedy place where at least you know remedy place where at least you know that you have a like-minded interest. Um that you have a like-minded interest. Um that you have a like-minded interest. Um maybe why my grandmother told my maybe why my grandmother told my maybe why my grandmother told my daughter to go to the grocery store like daughter to go to the grocery store like daughter to go to the grocery store like stand in the avocado aisle or something. stand in the avocado aisle or something. stand in the avocado aisle or something. He's picking up an avocado. At least He's picking up an avocado. At least He's picking up an avocado. At least he's healthy. You know, it's like Yeah, he's healthy. You know, it's like Yeah, he's healthy. You know, it's like Yeah, it's so funny. Judy Brea, big shout out, it's so funny. Judy Brea, big shout out, it's so funny. Judy Brea, big shout out, Mom. Um the other thing that I think Mom. Um the other thing that I think Mom. Um the other thing that I think struck me when I was at at your place struck me when I was at at your place struck me when I was at at your place was um you've added this component of was um you've added this component of was um you've added this component of functional medicine. functional medicine. functional medicine. Yeah. Yeah. Right. Where um not as a requirement but Right. Where um not as a requirement but Right. Where um not as a requirement but if you wanted to sort of up your game to if you wanted to sort of up your game to if you wanted to sort of up your game to the next level because I think there's a

31:00the next level because I think there's a the next level because I think there's a a increasing level of curiosity in okay a increasing level of curiosity in okay a increasing level of curiosity in okay this made me feel great. Um I took a this made me feel great. Um I took a this made me feel great. Um I took a sauna took a cold plunge. I feel clearer sauna took a cold plunge. I feel clearer sauna took a cold plunge. I feel clearer and clean and awake and like, you know, and clean and awake and like, you know, and clean and awake and like, you know, sort of switched on. I call the cold sort of switched on. I call the cold sort of switched on. I call the cold plunge my drug of choice for a reason plunge my drug of choice for a reason plunge my drug of choice for a reason because because because nothing makes me feel better for longer. nothing makes me feel better for longer. nothing makes me feel better for longer. Great. Great. Great. Um I'm so excited that Equinox had a Um I'm so excited that Equinox had a Um I'm so excited that Equinox had a cold plunge this morning and um um so cold plunge this morning and um um so cold plunge this morning and um um so but you've you've graduated to like now but you've you've graduated to like now but you've you've graduated to like now these additional um services and these additional um services and these additional um services and functional medicine. What is what is functional medicine. What is what is functional medicine. What is what is that platform like? And do you see that that platform like? And do you see that that platform like? And do you see that being something that you're going to being something that you're going to being something that you're going to integrate as you go forward? integrate as you go forward? integrate as you go forward? Huge. Yeah. I mean, half of my practice Huge. Yeah. I mean, half of my practice Huge. Yeah. I mean, half of my practice before remedy was functional medicine. before remedy was functional medicine. before remedy was functional medicine. And, you know, for me to actually treat And, you know, for me to actually treat And, you know, for me to actually treat someone to the best of my ability, someone to the best of my ability, someone to the best of my ability, it would be naive of me to think that I it would be naive of me to think that I it would be naive of me to think that I would be able to do it without knowing would be able to do it without knowing would be able to do it without knowing what's under the hood. what's under the hood. what's under the hood. Yeah. From D. Yeah. From D. Yeah. From D. And and I just think that functional And and I just think that functional And and I just think that functional medicine can analyze everything. All of medicine can analyze everything. All of medicine can analyze everything. All of these blood tests, right? But we can these blood tests, right? But we can these blood tests, right? But we can look at every organ, every system, every look at every organ, every system, every look at every organ, every system, every deficiency, every toxic level, every

32:00deficiency, every toxic level, every deficiency, every toxic level, every sensitivity. And then you really get a sensitivity. And then you really get a sensitivity. And then you really get a full understanding of this puzzle full understanding of this puzzle full understanding of this puzzle that you have to figure out like all of this biochemistry, how do all of these things affect one another? things affect one another? things affect one another? And then what can we do to naturally get And then what can we do to naturally get And then what can we do to naturally get that to the right spot? that to the right spot? that to the right spot? Mh. Mh. Mh. And I just think it takes out all the And I just think it takes out all the And I just think it takes out all the guessing. guessing. guessing. You know, I used to do, you know, when You know, I used to do, you know, when You know, I used to do, you know, when people would be like, why do you have to people would be like, why do you have to people would be like, why do you have to do my blood work? And my patients, I'd do my blood work? And my patients, I'd do my blood work? And my patients, I'd be like, "Listen, because half of what's be like, "Listen, because half of what's be like, "Listen, because half of what's going on could be just be biochemical or going on could be just be biochemical or going on could be just be biochemical or nutrition, like nutritional." And nutrition, like nutritional." And nutrition, like nutritional." And especially when I was talking about especially when I was talking about especially when I was talking about patients that were recovering or in patients that were recovering or in patients that were recovering or in pain, they're like, "Why are we talking pain, they're like, "Why are we talking pain, they're like, "Why are we talking about my diet?" I'm like, "Because your about my diet?" I'm like, "Because your about my diet?" I'm like, "Because your diet is going to play a major role in diet is going to play a major role in diet is going to play a major role in this in this recovery process." this in this recovery process." this in this recovery process." Yeah. Yeah. And I just think for me, like I do my And I just think for me, like I do my And I just think for me, like I do my full functional medicine screening every full functional medicine screening every full functional medicine screening every six months. I'm like, my life changes so six months. I'm like, my life changes so six months. I'm like, my life changes so much almost on a monthly basis. Whether much almost on a monthly basis. Whether much almost on a monthly basis. Whether it's work, travel, you know, work, it's work, travel, you know, work, it's work, travel, you know, work, stress, whatever I'm building, like your stress, whatever I'm building, like your stress, whatever I'm building, like your body's changing and ever changing body's changing and ever changing body's changing and ever changing and because our lifestyle is not the and because our lifestyle is not the and because our lifestyle is not the same. same. same. We need to keep looking back. And I We need to keep looking back. And I We need to keep looking back. And I think

33:00think think everyone my main focus with every everyone my main focus with every everyone my main focus with every patient first is like you need to patient first is like you need to patient first is like you need to understand you whether it's whether it's understand you whether it's whether it's understand you whether it's whether it's the wearable, whether it's the blood the wearable, whether it's the blood the wearable, whether it's the blood work, whatever you have access to, work, whatever you have access to, work, whatever you have access to, the more data that you can have, the the more data that you can have, the the more data that you can have, the more you can start understanding. So more you can start understanding. So more you can start understanding. So then we know what's the fastest most then we know what's the fastest most then we know what's the fastest most effective way to get you the results effective way to get you the results effective way to get you the results that you want. But what's wild is like that you want. But what's wild is like that you want. But what's wild is like to think that functional medicine is not to think that functional medicine is not to think that functional medicine is not covered under your insurance. covered under your insurance. covered under your insurance. It's so crazy. I mean I think that's It's so crazy. I mean I think that's It's so crazy. I mean I think that's might change under the new might change under the new might change under the new administration. Um, you know, I think administration. Um, you know, I think administration. Um, you know, I think Bobby Kennedy is doing a good job of of Bobby Kennedy is doing a good job of of Bobby Kennedy is doing a good job of of opening some of these lanes and I think opening some of these lanes and I think opening some of these lanes and I think we're going to see those get wider we're going to see those get wider we're going to see those get wider peptides u what I would call lifestyle peptides u what I would call lifestyle peptides u what I would call lifestyle medicine not even functional medicine medicine not even functional medicine medicine not even functional medicine lifestyle medicine or just the lifestyle medicine or just the lifestyle medicine or just the you know back to the basics you know back to the basics you know back to the basics recommendations of drawing people's recommendations of drawing people's recommendations of drawing people's attention to the importance of sleep attention to the importance of sleep attention to the importance of sleep drawing people's attention to the drawing people's attention to the drawing people's attention to the importance of hydration drawing their importance of hydration drawing their importance of hydration drawing their attention to the importance of this attention to the importance of this attention to the importance of this basic movement you know I think walking basic movement you know I think walking basic movement you know I think walking is is is the most underrated the most underrated the most underrated exercise in the world. exercise in the world. exercise in the world. I say that all the time. I say that all the time. I say that all the time. It's one of the most important. That's It's one of the most important. That's It's one of the most important. That's why I think,

34:00why I think, why I think, you know, when I moved to New York, one you know, when I moved to New York, one you know, when I moved to New York, one of my favorite my top three reasons why of my favorite my top three reasons why of my favorite my top three reasons why I love New York more than living in LA I love New York more than living in LA I love New York more than living in LA is just the walking. Yeah. is just the walking. Yeah. is just the walking. Yeah. And I think it's harder to have as good And I think it's harder to have as good And I think it's harder to have as good of a diet here, but I think because you of a diet here, but I think because you of a diet here, but I think because you can walk more. My rule is like the more can walk more. My rule is like the more can walk more. My rule is like the more you eat, the more you walk. And if you you eat, the more you walk. And if you you eat, the more you walk. And if you cheat, walk a little bit more. cheat, walk a little bit more. cheat, walk a little bit more. Yeah. Yeah. And and I It's a great one. And I think And and I It's a great one. And I think And and I It's a great one. And I think it's so cool cuz it's like if you have it's so cool cuz it's like if you have it's so cool cuz it's like if you have to walk, if you walk to every meal, like to walk, if you walk to every meal, like to walk, if you walk to every meal, like say I go out to dinner most nights just say I go out to dinner most nights just say I go out to dinner most nights just cuz that's my current life right now. I cuz that's my current life right now. I cuz that's my current life right now. I wish I was cooking at home, but wish I was cooking at home, but wish I was cooking at home, but Right. Right. Right. I make sure that I walk if it's under I make sure that I walk if it's under I make sure that I walk if it's under two miles, I walk there and walk back. two miles, I walk there and walk back. two miles, I walk there and walk back. Yeah. Yeah. And I just think that's completely And I just think that's completely And I just think that's completely changed my digestion in the actually the changed my digestion in the actually the changed my digestion in the actually the best my digestion and GI health has ever best my digestion and GI health has ever best my digestion and GI health has ever been. And I owe that really just to the been. And I owe that really just to the been. And I owe that really just to the amount that I walk and the amount of amount that I walk and the amount of amount that I walk and the amount of steps that I have. Funny, I I I noticed steps that I have. Funny, I I I noticed steps that I have. Funny, I I I noticed when I when I pass women on the street when I when I pass women on the street when I when I pass women on the street in New York, half of them have like the in New York, half of them have like the in New York, half of them have like the high heels sticking out of their purse high heels sticking out of their purse high heels sticking out of their purse and they've got the sneakers on. So, um and they've got the sneakers on. So, um and they've got the sneakers on. So, um you know, they've got their work gear

35:00you know, they've got their work gear you know, they've got their work gear and their dress on and and you can tell, and their dress on and and you can tell, and their dress on and and you can tell, you know, they're they're walking to you know, they're they're walking to you know, they're they're walking to work, then they'll get to their office work, then they'll get to their office work, then they'll get to their office and pop the heels on and um but you and pop the heels on and um but you and pop the heels on and um but you know, it's that mobility is so know, it's that mobility is so know, it's that mobility is so important. You know, our lymph system is important. You know, our lymph system is important. You know, our lymph system is a static s system. It doesn't have any a static s system. It doesn't have any a static s system. It doesn't have any pressure behind it. It's not like our pressure behind it. It's not like our pressure behind it. It's not like our arteries and veins that have the heart arteries and veins that have the heart arteries and veins that have the heart to move it, you know, move the fluid. We to move it, you know, move the fluid. We to move it, you know, move the fluid. We sure the the lymph moves by muscular sure the the lymph moves by muscular sure the the lymph moves by muscular contraction and by motion. And the more contraction and by motion. And the more contraction and by motion. And the more you move, the more you're just naturally you move, the more you're just naturally you move, the more you're just naturally detoxifying. And I think the um just the detoxifying. And I think the um just the detoxifying. And I think the um just the old school we I have a saying that aging old school we I have a saying that aging old school we I have a saying that aging is the aggressive pursuit of comfort is the aggressive pursuit of comfort is the aggressive pursuit of comfort because I believe a huge component of because I believe a huge component of because I believe a huge component of aging is that we aggressively pursue aging is that we aggressively pursue aging is that we aggressively pursue comfort. We want to regulate our comfort. We want to regulate our comfort. We want to regulate our temperature in our car, in our house, in temperature in our car, in our house, in temperature in our car, in our house, in our office. We want to regulate our our office. We want to regulate our our office. We want to regulate our lighting. You know, we can make it the lighting. You know, we can make it the lighting. You know, we can make it the surface of the sun. Yeah. At one o'clock surface of the sun. Yeah. At one o'clock surface of the sun. Yeah. At one o'clock in the morning if we want. in the morning if we want. in the morning if we want. Yeah. Yeah. And it's so unnatural and so out of sync And it's so unnatural and so out of sync And it's so unnatural and so out of sync with our circadian biology. Yeah. Is to with our circadian biology. Yeah. Is to with our circadian biology. Yeah. Is to have whatever you want, whenever you have whatever you want, whenever you have whatever you want, whenever you want, and feel exactly how you want,

36:00want, and feel exactly how you want, want, and feel exactly how you want, you know, at your demand. Yeah. You you know, at your demand. Yeah. You you know, at your demand. Yeah. You know, I I often say we got to stop know, I I often say we got to stop know, I I often say we got to stop telling grandma not to go outside telling grandma not to go outside telling grandma not to go outside because it's too hot, not to go outside because it's too hot, not to go outside because it's too hot, not to go outside because it's too cold, just to lay down, because it's too cold, just to lay down, because it's too cold, just to lay down, to relax, to eat at the first pang of to relax, to eat at the first pang of to relax, to eat at the first pang of hunger. Yeah. hunger. Yeah. hunger. Yeah. Because you're just collapsing all your Because you're just collapsing all your Because you're just collapsing all your natural defense mechanisms. natural defense mechanisms. natural defense mechanisms. Well, that's where like I think aging is Well, that's where like I think aging is Well, that's where like I think aging is the result of uh adapting to stress. And the result of uh adapting to stress. And the result of uh adapting to stress. And the healthier you are, the better you the healthier you are, the better you the healthier you are, the better you adapt to stress, adapt to stress, adapt to stress, right? And I think it's really right? And I think it's really right? And I think it's really interesting that being healthy is about interesting that being healthy is about interesting that being healthy is about figuring out how to be more resilient figuring out how to be more resilient figuring out how to be more resilient and adaptive no matter what we're and adaptive no matter what we're and adaptive no matter what we're exposed to. exposed to. exposed to. Yeah. Yeah. And I think that's like kind of what And I think that's like kind of what And I think that's like kind of what you're saying is it's like those you're saying is it's like those you're saying is it's like those stressors or those moments or those stressors or those moments or those stressors or those moments or those things that we interact with being able things that we interact with being able things that we interact with being able to get more resilient and more adaptive to get more resilient and more adaptive to get more resilient and more adaptive to be able to handle those to be able to handle those to be able to handle those makes us healthier. makes us healthier. makes us healthier. I totally agree. I mean, a lot of the I totally agree. I mean, a lot of the I totally agree. I mean, a lot of the things that are stressing us in our things that are stressing us in our things that are stressing us in our life, there's not a lot we can do about life, there's not a lot we can do about life, there's not a lot we can do about them. I mean, if you're a young mother them. I mean, if you're a young mother them. I mean, if you're a young mother of three, of three, of three, that's stressful. Um, full stop, you that's stressful. Um, full stop, you that's stressful. Um, full stop, you know, if or young father of three. Um,

37:00know, if or young father of three. Um, know, if or young father of three. Um, you know, or even of one and you know, you know, or even of one and you know, you know, or even of one and you know, your your career your your career your your career is almost always going to to stress you is almost always going to to stress you is almost always going to to stress you out. You have a boss that you don't out. You have a boss that you don't out. You have a boss that you don't like, you had a co-orker you don't get like, you had a co-orker you don't get like, you had a co-orker you don't get along with, you have a job you're not along with, you have a job you're not along with, you have a job you're not particularly happy with. So there there particularly happy with. So there there particularly happy with. So there there are a lot of these stressors, family are a lot of these stressors, family are a lot of these stressors, family that we deal that are that are going to that we deal that are that are going to that we deal that are that are going to be there whether we arm ourselves to be there whether we arm ourselves to be there whether we arm ourselves to deal with them or not. And it's deal with them or not. And it's deal with them or not. And it's incredible now the correlation that incredible now the correlation that incredible now the correlation that research is able to draw between research is able to draw between research is able to draw between physical resilience and mental physical resilience and mental physical resilience and mental resilience in our ability to be adaptive resilience in our ability to be adaptive resilience in our ability to be adaptive to stress and have stress be less to stress and have stress be less to stress and have stress be less impactful Yeah. impactful Yeah. impactful Yeah. on our bodies, you know. Well, that's on our bodies, you know. Well, that's on our bodies, you know. Well, that's why I'm fascinated with stress because I why I'm fascinated with stress because I why I'm fascinated with stress because I you think like, you know, people say how you think like, you know, people say how you think like, you know, people say how bad stress is. I'm like a certain level bad stress is. I'm like a certain level bad stress is. I'm like a certain level of stress I think is good for you. You of stress I think is good for you. You of stress I think is good for you. You know, like stresses. know, like stresses. know, like stresses. Yeah. Exactly. We go to the gym and we Yeah. Exactly. We go to the gym and we Yeah. Exactly. We go to the gym and we tear our muscle fibers to become tear our muscle fibers to become tear our muscle fibers to become stronger and we think that's normal. stronger and we think that's normal. stronger and we think that's normal. But I think every single system, us But I think every single system, us But I think every single system, us going in a sauna or a cold plunge, our going in a sauna or a cold plunge, our going in a sauna or a cold plunge, our body is adapting to a stressor in an

38:00body is adapting to a stressor in an body is adapting to a stressor in an extreme. Mh. extreme. Mh. extreme. Mh. And I think right now we've been in such And I think right now we've been in such And I think right now we've been in such a period where people are avoiding all a period where people are avoiding all a period where people are avoiding all the things that are hard, the things that are hard, the things that are hard, especially and I think that's affecting especially and I think that's affecting especially and I think that's affecting our mental health more than anything our mental health more than anything our mental health more than anything because because you know just like you were saying you know just like you were saying you know just like you were saying earlier with the kids like having to ask earlier with the kids like having to ask earlier with the kids like having to ask a girl out. a girl out. a girl out. Yeah. Yeah. Like that amount of stress and like Like that amount of stress and like Like that amount of stress and like anxiety and nerves like anxiety and nerves like anxiety and nerves like that made you stronger. that made you stronger. that made you stronger. But if you didn't develop those skill But if you didn't develop those skill But if you didn't develop those skill sets, sets, sets, I still literally remember the feeling. I still literally remember the feeling. I still literally remember the feeling. You know how they say like you might not You know how they say like you might not You know how they say like you might not remember what happened but you remember remember what happened but you remember remember what happened but you remember how it made you feel. Yeah. I remember how it made you feel. Yeah. I remember how it made you feel. Yeah. I remember being in eighth grade and like or or being in eighth grade and like or or being in eighth grade and like or or ninth grade or tth grade and prom's ninth grade or tth grade and prom's ninth grade or tth grade and prom's coming up and coming up and coming up and you know you got to ask someone if they you know you got to ask someone if they you know you got to ask someone if they want to go with you and like want to go with you and like want to go with you and like just the like loss of breath you know. just the like loss of breath you know. just the like loss of breath you know. Um Um Um well that heightened emotional state well that heightened emotional state well that heightened emotional state right is what imprints that memory you right is what imprints that memory you right is what imprints that memory you know like so that's why that feeling of know like so that's why that feeling of know like so that's why that feeling of being anxious and being nervous like being anxious and being nervous like being anxious and being nervous like that's what made it so sound in your that's what made it so sound in your that's what made it so sound in your brain to be that memorable. Yeah. brain to be that memorable. Yeah. brain to be that memorable. Yeah. And I think if we numb all of those

39:00And I think if we numb all of those And I think if we numb all of those strong feelings we're going to lose a strong feelings we're going to lose a strong feelings we're going to lose a lot of memories. lot of memories. lot of memories. Yeah. I couldn't couldn't agree with you Yeah. I couldn't couldn't agree with you Yeah. I couldn't couldn't agree with you more. So when you're, you know, one more. So when you're, you know, one more. So when you're, you know, one thing I find tough for people like me, thing I find tough for people like me, thing I find tough for people like me, and it's got to be for people like you, and it's got to be for people like you, and it's got to be for people like you, too, is I'm so intellectually curious too, is I'm so intellectually curious too, is I'm so intellectually curious about what's going on out there. Like about what's going on out there. Like about what's going on out there. Like what is the latest and greatest? I mean, what is the latest and greatest? I mean, what is the latest and greatest? I mean, are there new functional labs that we are there new functional labs that we are there new functional labs that we should be pulling? Are there advances in should be pulling? Are there advances in should be pulling? Are there advances in genetic testing? Is supplementation genetic testing? Is supplementation genetic testing? Is supplementation being refined? How do you um go through being refined? How do you um go through being refined? How do you um go through the civ of of what lands in a remedy the civ of of what lands in a remedy the civ of of what lands in a remedy place? because um you could get place? because um you could get place? because um you could get paralysis of analysis of the paralysis of analysis of the paralysis of analysis of the possibilities, right? I mean, PMF, possibilities, right? I mean, PMF, possibilities, right? I mean, PMF, oxygen, red light, you know, cold oxygen, red light, you know, cold oxygen, red light, you know, cold punching, sauna, um vibration, punching, sauna, um vibration, punching, sauna, um vibration, acoustics, you know, you could just go acoustics, you know, you could just go acoustics, you know, you could just go down this insane down this insane down this insane Yeah. Yeah. road and then eventually you don't have road and then eventually you don't have road and then eventually you don't have a business model anymore, right? a business model anymore, right? a business model anymore, right? No, for sure. And I think listen, we get No, for sure. And I think listen, we get No, for sure. And I think listen, we get pitched things every week. Yeah. You pitched things every week. Yeah. You pitched things every week. Yeah. You know, the latest and greatest know, the latest and greatest know, the latest and greatest technology, this new technology. And for

40:00technology, this new technology. And for technology, this new technology. And for me, you know, like I said, remedy is so me, you know, like I said, remedy is so me, you know, like I said, remedy is so important to me and not just for the important to me and not just for the important to me and not just for the short term, but for my whole life that short term, but for my whole life that short term, but for my whole life that we don't add a lot of new things to we don't add a lot of new things to we don't add a lot of new things to remedy. You know, everything that's in remedy. You know, everything that's in remedy. You know, everything that's in remedy is there because now I've used it remedy is there because now I've used it remedy is there because now I've used it for at least 10 years. And I know that for at least 10 years. And I know that for at least 10 years. And I know that it works. And I want anyone that knows it works. And I want anyone that knows it works. And I want anyone that knows like when they come in remedy, I want like when they come in remedy, I want like when they come in remedy, I want them to know that anything here is here them to know that anything here is here them to know that anything here is here because because it works here. Yeah. it works here. Yeah. it works here. Yeah. And like something like an AI massage, I And like something like an AI massage, I And like something like an AI massage, I haven't been using an AI massage for a haven't been using an AI massage for a haven't been using an AI massage for a decade, but I know the power of a decade, but I know the power of a decade, but I know the power of a massage, massage, massage, you know? So the delivery of the you know? So the delivery of the you know? So the delivery of the modality might change and how people modality might change and how people modality might change and how people experience it or the design or like how experience it or the design or like how experience it or the design or like how people socialize it will change and people socialize it will change and people socialize it will change and evolve. evolve. evolve. But for us we haven't changed much and But for us we haven't changed much and But for us we haven't changed much and these are things that I was using in my these are things that I was using in my these are things that I was using in my practice before remedy. practice before remedy. practice before remedy. Yeah. Yeah. And I just that's an important thing And I just that's an important thing And I just that's an important thing because if I start doing things to test because if I start doing things to test because if I start doing things to test out in the clubs we could lose out in the clubs we could lose out in the clubs we could lose credibility. Right. And right now, I credibility. Right. And right now, I credibility. Right. And right now, I just want to make sure we're gaining as just want to make sure we're gaining as just want to make sure we're gaining as much trust as possible and making sure much trust as possible and making sure much trust as possible and making sure that people just know that it's there that people just know that it's there that people just know that it's there because it's the best and it's the because it's the best and it's the

41:00because it's the best and it's the safest version. safest version. safest version. Yeah. Yeah. And because they have the data to prove And because they have the data to prove And because they have the data to prove that it works. I that it works. I that it works. I I think there's something interesting I think there's something interesting I think there's something interesting about um the robotic massage because about um the robotic massage because about um the robotic massage because like I remember my my my father started like I remember my my my father started like I remember my my my father started in the Navy as a pilot. He was telling in the Navy as a pilot. He was telling in the Navy as a pilot. He was telling me stories about this years ago me stories about this years ago me stories about this years ago obviously, but um told me stories about obviously, but um told me stories about obviously, but um told me stories about how like autopilot was just coming into how like autopilot was just coming into how like autopilot was just coming into the cockpit of some of these these jets. the cockpit of some of these these jets. the cockpit of some of these these jets. And at first like all the pilots were And at first like all the pilots were And at first like all the pilots were like there's no way in hell I'm getting like there's no way in hell I'm getting like there's no way in hell I'm getting in a cockpit with a computer flying the in a cockpit with a computer flying the in a cockpit with a computer flying the plane and two years later they wouldn't plane and two years later they wouldn't plane and two years later they wouldn't get into an airplane that didn't have an get into an airplane that didn't have an get into an airplane that didn't have an autopilot, right? Um because of the autopilot, right? Um because of the autopilot, right? Um because of the level of comfort with the technology. level of comfort with the technology. level of comfort with the technology. And the truth is autopilot safer than a And the truth is autopilot safer than a And the truth is autopilot safer than a human pilot because of the number of human pilot because of the number of human pilot because of the number of independent variables that it can it can independent variables that it can it can independent variables that it can it can assimilate and create an actionable assimilate and create an actionable assimilate and create an actionable result. It's like AI. Um, I think result. It's like AI. Um, I think result. It's like AI. Um, I think there's something to be said for these there's something to be said for these there's something to be said for these kinds of robotic massages because kinds of robotic massages because kinds of robotic massages because there's, you know, there's potential, there's, you know, there's potential, there's, you know, there's potential, you know, social stress like, oh, my you know, social stress like, oh, my you know, social stress like, oh, my wife is going to the get a massage by wife is going to the get a massage by wife is going to the get a massage by this really good-look dude or, you know,

42:00this really good-look dude or, you know, this really good-look dude or, you know, I mean, my husband's going to get a I mean, my husband's going to get a I mean, my husband's going to get a massage by this really attractive woman, massage by this really attractive woman, massage by this really attractive woman, like, and they're going to be oiled up like, and they're going to be oiled up like, and they're going to be oiled up in his underwear. So, um, you're trying in his underwear. So, um, you're trying in his underwear. So, um, you're trying to normalize that, but like the robot is to normalize that, but like the robot is to normalize that, but like the robot is like, "Hey, you get up and leave. He's like, "Hey, you get up and leave. He's like, "Hey, you get up and leave. He's not asking for your phone number, you not asking for your phone number, you not asking for your phone number, you know?" Yeah, it's just you and the AI know?" Yeah, it's just you and the AI know?" Yeah, it's just you and the AI massager. Nothing nothing freaky's going massager. Nothing nothing freaky's going massager. Nothing nothing freaky's going down. So, kind of like, you know, I down. So, kind of like, you know, I down. So, kind of like, you know, I might require my wife to only get AI might require my wife to only get AI might require my wife to only get AI massages now that I think about it. I'm massages now that I think about it. I'm massages now that I think about it. I'm really comfortable with that. Sage, really comfortable with that. Sage, really comfortable with that. Sage, sorry. Um, sorry. Um, sorry. Um, so funny. so funny. so funny. But, uh, but I think the the acceptance But, uh, but I think the the acceptance But, uh, but I think the the acceptance of artificial intelligence technology, of artificial intelligence technology, of artificial intelligence technology, um, I feel like it's 25 years ahead of um, I feel like it's 25 years ahead of um, I feel like it's 25 years ahead of where mainstream medicine is right now. where mainstream medicine is right now. where mainstream medicine is right now. Yeah, Yeah, Yeah, it's not an attack on mainstream it's not an attack on mainstream it's not an attack on mainstream medicine, but takes a long time for the medicine, but takes a long time for the medicine, but takes a long time for the regulatory environment to catch up. And regulatory environment to catch up. And regulatory environment to catch up. And as I've traveled the world and met with as I've traveled the world and met with as I've traveled the world and met with literally the top functional medicine literally the top functional medicine literally the top functional medicine physicians, leading experts in physicians, leading experts in physicians, leading experts in anti-aging, biohacking, longevity, anti-aging, biohacking, longevity, anti-aging, biohacking, longevity, wellness, whatever you want to call it, wellness, whatever you want to call it, wellness, whatever you want to call it, researchers, PhDs, MDs. What's researchers, PhDs, MDs. What's researchers, PhDs, MDs. What's fascinating to me is that a lot of this

43:00fascinating to me is that a lot of this fascinating to me is that a lot of this research is bringing us back to the research is bringing us back to the research is bringing us back to the basics. basics. basics. For sure. They're like, "By the way, you For sure. They're like, "By the way, you For sure. They're like, "By the way, you can't sort of eat your way around not can't sort of eat your way around not can't sort of eat your way around not exercising and you can't exercise your exercising and you can't exercise your exercising and you can't exercise your way around a poor diet." way around a poor diet." way around a poor diet." Yeah. Yeah. And nothing will supplement for lack of And nothing will supplement for lack of And nothing will supplement for lack of sleep. sleep. sleep. So, there's like some foundational So, there's like some foundational So, there's like some foundational things. things. things. Um, and that human beings need if you Um, and that human beings need if you Um, and that human beings need if you want to live a long, healthy, thriving want to live a long, healthy, thriving want to live a long, healthy, thriving life. And I wish I could patent them. life. And I wish I could patent them. life. And I wish I could patent them. You and I be the wealthiest guys in the You and I be the wealthiest guys in the You and I be the wealthiest guys in the world, but you can't because they're world, but you can't because they're world, but you can't because they're widely available. They're basic. God widely available. They're basic. God widely available. They're basic. God gave it to us every day. Sunlight, gave it to us every day. Sunlight, gave it to us every day. Sunlight, grounding, breath work, movement, sleep. grounding, breath work, movement, sleep. grounding, breath work, movement, sleep. Um, and sometimes I find that it's hard Um, and sometimes I find that it's hard Um, and sometimes I find that it's hard to emphasize the importance of that to to emphasize the importance of that to to emphasize the importance of that to people. people. Yeah. Yeah. Because it seems so basic. Because it seems so basic. Because it seems so basic. Yeah. Yeah. But the truth is we've gotten so far But the truth is we've gotten so far But the truth is we've gotten so far away from that. away from that. away from that. And it's that simple. And it's that simple. And it's that simple. Yeah. It's that simple. Like I saw a Yeah. It's that simple. Like I saw a Yeah. It's that simple. Like I saw a video of um gym classes in the 50s and

44:00video of um gym classes in the 50s and video of um gym classes in the 50s and insane. I've seen those. insane. I've seen those. insane. I've seen those. Have you seen those? Have you seen those? Have you seen those? Yeah. Like that's how Yeah. Like that's how Yeah. Like that's how everybody's in crazy shape. Guys are everybody's in crazy shape. Guys are everybody's in crazy shape. Guys are just ripping pull-ups for no reason. Um just ripping pull-ups for no reason. Um just ripping pull-ups for no reason. Um and you know it was it was it was and you know it was it was it was and you know it was it was it was amazing. Like you play find the fat amazing. Like you play find the fat amazing. Like you play find the fat person. Everybody know they're going up person. Everybody know they're going up person. Everybody know they're going up the walls with the little you know with the walls with the little you know with the walls with the little you know with like the sticks, you know, doing like the sticks, you know, doing like the sticks, you know, doing push-ups. Everybody's running a mile in push-ups. Everybody's running a mile in push-ups. Everybody's running a mile in under nine minutes. And now threearters under nine minutes. And now threearters under nine minutes. And now threearters of our military-aged men and women can't of our military-aged men and women can't of our military-aged men and women can't enter the military because of poor enter the military because of poor enter the military because of poor health. I mean that's that's 77% of the health. I mean that's that's 77% of the health. I mean that's that's 77% of the population that's of the age to enter population that's of the age to enter population that's of the age to enter the military. Like we are in a crisis the military. Like we are in a crisis the military. Like we are in a crisis and I think a lot of this crisis could and I think a lot of this crisis could and I think a lot of this crisis could be solved by getting back to the basics. be solved by getting back to the basics. be solved by getting back to the basics. So I I really um I I can't see anything So I I really um I I can't see anything So I I really um I I can't see anything other remedy than you guys just other remedy than you guys just other remedy than you guys just continuing to to explode. continuing to to explode. continuing to to explode. Yeah. Thanks, man. Yeah. I think it's Yeah. Thanks, man. Yeah. I think it's Yeah. Thanks, man. Yeah. I think it's like you said it's it's that simple and

45:00like you said it's it's that simple and like you said it's it's that simple and we've made it so complicated. we've made it so complicated. we've made it so complicated. Yeah. Yeah. And like alternative medicine's been And like alternative medicine's been And like alternative medicine's been around for a very long time around for a very long time around for a very long time and those were the foundations of those and those were the foundations of those and those were the foundations of those like when you when you provide those like when you when you provide those like when you when you provide those foundational things foundational things foundational things Mhm. Mhm. and you put the body in the right state, and you put the body in the right state, and you put the body in the right state, it heals. HB is an award-winning digital it heals. HB is an award-winning digital it heals. HB is an award-winning digital wellness company and we invite you to wellness company and we invite you to wellness company and we invite you to join us in transforming the way people join us in transforming the way people join us in transforming the way people rest, renew, and focus. The goal is to rest, renew, and focus. The goal is to rest, renew, and focus. The goal is to help people take control of how they help people take control of how they help people take control of how they sleep, how they feel, and how they sleep, how they feel, and how they sleep, how they feel, and how they perform, all without taking drugs, perform, all without taking drugs, perform, all without taking drugs, supplements, or high caffeine energy supplements, or high caffeine energy supplements, or high caffeine energy drinks. The neuroscientists at HTB have drinks. The neuroscientists at HTB have drinks. The neuroscientists at HTB have created a set of mood enhancing created a set of mood enhancing created a set of mood enhancing programs. They're called vibes. So, each programs. They're called vibes. So, each programs. They're called vibes. So, each vibe uses ultra- low frequency signals vibe uses ultra- low frequency signals vibe uses ultra- low frequency signals to mimic the effects of relaxants or to mimic the effects of relaxants or to mimic the effects of relaxants or stimulants in the body. When the brain stimulants in the body. When the brain stimulants in the body. When the brain detects these signals, it reacts as if detects these signals, it reacts as if detects these signals, it reacts as if you're actually taking the substance, you're actually taking the substance, you're actually taking the substance, giving you all the benefits without the giving you all the benefits without the giving you all the benefits without the downsides. So, it puts you in control of downsides. So, it puts you in control of downsides. So, it puts you in control of how you want to feel when you want to how you want to feel when you want to how you want to feel when you want to feel it naturally with no chemicals, feel it naturally with no chemicals, feel it naturally with no chemicals, pills, or side effects. Just select a pills, or side effects. Just select a pills, or side effects. Just select a vibe on the Happy B app and let the

46:00vibe on the Happy B app and let the vibe on the Happy B app and let the soothing electromagnetic waves wash over soothing electromagnetic waves wash over soothing electromagnetic waves wash over your body. At Happy B, we believe a more your body. At Happy B, we believe a more your body. At Happy B, we believe a more rested world is a better world. It's rested world is a better world. It's rested world is a better world. It's time to change the vibe. Now, let's get time to change the vibe. Now, let's get time to change the vibe. Now, let's get back to the Ultimate Human podcast in in back to the Ultimate Human podcast in in back to the Ultimate Human podcast in in in a functional panel because I I think in a functional panel because I I think in a functional panel because I I think a lot of um my audience is very woke to a lot of um my audience is very woke to a lot of um my audience is very woke to functional medicine, but a lot of them functional medicine, but a lot of them functional medicine, but a lot of them are new to it and they're sort of on are new to it and they're sort of on are new to it and they're sort of on this journey and they're on this this journey and they're on this this journey and they're on this platform trying to figure things out. platform trying to figure things out. platform trying to figure things out. What What does it mean to you? Like What What does it mean to you? Like What What does it mean to you? Like functional medicine or when you say that functional medicine or when you say that functional medicine or when you say that you pull these functional panels, what you pull these functional panels, what you pull these functional panels, what are you kind of looking at? Yeah. I are you kind of looking at? Yeah. I are you kind of looking at? Yeah. I think I think what's what's important is think I think what's what's important is think I think what's what's important is like people like a lot of people think like people like a lot of people think like people like a lot of people think that their annual blood work that they that their annual blood work that they that their annual blood work that they do when they're a primary care doctor is do when they're a primary care doctor is do when they're a primary care doctor is their functional medicine. their functional medicine. their functional medicine. Mhm. Mhm. But that's just diagnostic test. The But that's just diagnostic test. The But that's just diagnostic test. The point of point of point of do you have disease? Do you not have do you have disease? Do you not have do you have disease? Do you not have Exactly. It's not telling you, hey, is Exactly. It's not telling you, hey, is Exactly. It's not telling you, hey, is there things that are concerning that there things that are concerning that there things that are concerning that could be a disease? Are there other could be a disease? Are there other could be a disease? Are there other things that are causing the symptoms things that are causing the symptoms things that are causing the symptoms that you're experiencing? that you're experiencing? that you're experiencing? A lot of people get blood work and their A lot of people get blood work and their A lot of people get blood work and their blood work's fine when they get their blood work's fine when they get their blood work's fine when they get their diagnostic blood work. They're like, I diagnostic blood work. They're like, I diagnostic blood work. They're like, I can't figure out why I feel this way. I

47:00can't figure out why I feel this way. I can't figure out why I feel this way. I have all of these symptoms. I don't have all of these symptoms. I don't have all of these symptoms. I don't understand why, you know, I'm always understand why, you know, I'm always understand why, you know, I'm always bloated. I have all these GI problems, bloated. I have all these GI problems, bloated. I have all these GI problems, but then they get their blood work and but then they get their blood work and but then they get their blood work and they're like, everything's fine. they're like, everything's fine. they're like, everything's fine. But it's just very surface level. But it's just very surface level. But it's just very surface level. Functional medicine will look at it at a Functional medicine will look at it at a Functional medicine will look at it at a very detailed level very detailed level very detailed level in ways that your normal panels won't. in ways that your normal panels won't. in ways that your normal panels won't. Yeah. Yeah. And I think that is what's really And I think that is what's really And I think that is what's really missing where it's like, you know, missing where it's like, you know, missing where it's like, you know, they'll do a couple vitamins they'll do a couple vitamins they'll do a couple vitamins in your normal panel, but they're in your normal panel, but they're in your normal panel, but they're missing there's so many more to be missing there's so many more to be missing there's so many more to be looking at, looking at, looking at, right? And a lot of the times simple right? And a lot of the times simple right? And a lot of the times simple imbalances or deficiencies are causing imbalances or deficiencies are causing imbalances or deficiencies are causing the symptom that you're experiencing the symptom that you're experiencing the symptom that you're experiencing that no one can figure out. that no one can figure out. that no one can figure out. Dude, you are singing my tune. I've said Dude, you are singing my tune. I've said Dude, you are singing my tune. I've said for years we are not as sick or diseased for years we are not as sick or diseased for years we are not as sick or diseased or as pathological as we think we are. or as pathological as we think we are. or as pathological as we think we are. We are nutrient deficient. We are nutrient deficient. We are nutrient deficient. When you deprive the human body of raw When you deprive the human body of raw When you deprive the human body of raw materials, vitamins, minerals, amino materials, vitamins, minerals, amino materials, vitamins, minerals, amino acids, acids, acids, nutrients, nutrients, nutrients, you get the expression of disease. I you get the expression of disease. I you get the expression of disease. I mean a lot of brittle bone disease are mean a lot of brittle bone disease are mean a lot of brittle bone disease are mineral deficiencies. Osteopenia, mineral deficiencies. Osteopenia, mineral deficiencies. Osteopenia, osteoporosis. A lot of the expressions osteoporosis. A lot of the expressions osteoporosis. A lot of the expressions of deficiency, hypertension, of deficiency, hypertension, of deficiency, hypertension, hypothyroid, autoimmune are deficiencies

48:00hypothyroid, autoimmune are deficiencies hypothyroid, autoimmune are deficiencies that have gone on for a long period of that have gone on for a long period of that have gone on for a long period of time where the body can't defend itself time where the body can't defend itself time where the body can't defend itself and then eventually it breaks. For sure, and then eventually it breaks. For sure, and then eventually it breaks. For sure, you know, and and you you you will you know, and and you you you will you know, and and you you you will eventually blow a motor if you don't put eventually blow a motor if you don't put eventually blow a motor if you don't put oil in the engine. And so if you're oil in the engine. And so if you're oil in the engine. And so if you're deficient in oil, the expression is deficient in oil, the expression is deficient in oil, the expression is blown motor. You know, if you're blown motor. You know, if you're blown motor. You know, if you're deficient in radiator fluid, the deficient in radiator fluid, the deficient in radiator fluid, the radiator overheats. And and it's it's radiator overheats. And and it's it's radiator overheats. And and it's it's astounding to me how we accept these astounding to me how we accept these astounding to me how we accept these things in in you know mechanics and in things in in you know mechanics and in things in in you know mechanics and in plant physiology but we don't believe it plant physiology but we don't believe it plant physiology but we don't believe it in human physiology in human physiology in human physiology and the psychological component right and the psychological component right and the psychological component right that symptom that turned into a disease that symptom that turned into a disease that symptom that turned into a disease and then you're labeled. and then you're labeled. and then you're labeled. People feel handicapped because like I People feel handicapped because like I People feel handicapped because like I have this disease and I'm like have this disease and I'm like have this disease and I'm like wait you know that we can fix that. Like wait you know that we can fix that. Like wait you know that we can fix that. Like that's not a permanent thing. that's not a permanent thing. that's not a permanent thing. Yeah. Yeah. And let's look at what's under the hood. And let's look at what's under the hood. And let's look at what's under the hood. Nobody thinks that. And then you know Nobody thinks that. And then you know Nobody thinks that. And then you know then sometimes people get stuck on these then sometimes people get stuck on these then sometimes people get stuck on these medications for their whole life and medications for their whole life and medications for their whole life and they didn't know that there was an a they didn't know that there was an a they didn't know that there was an a simple solution right simple solution right simple solution right and unless it's an emergency like don't and unless it's an emergency like don't and unless it's an emergency like don't come to me if it's an emergency but for come to me if it's an emergency but for come to me if it's an emergency but for a first line of intervention

49:00a first line of intervention a first line of intervention right right for anything functional medicine should for anything functional medicine should for anything functional medicine should be the first thing that we do. be the first thing that we do. be the first thing that we do. Yeah. Yeah. And if you still have to do all the And if you still have to do all the And if you still have to do all the other medical interventions you should other medical interventions you should other medical interventions you should still do it to be co-managed. still do it to be co-managed. still do it to be co-managed. Yeah. Yeah. Because there's no more guessing Because there's no more guessing Because there's no more guessing anymore. anymore. anymore. Yeah. I totally agree with you. Um you Yeah. I totally agree with you. Um you Yeah. I totally agree with you. Um you know um Dr. know um Dr. know um Dr. I I first of all, this is amazing and I I first of all, this is amazing and I I first of all, this is amazing and I'm definitely going to have you you uh I'm definitely going to have you you uh I'm definitely going to have you you uh back on the podcast. I want to spend a back on the podcast. I want to spend a back on the podcast. I want to spend a few minutes going into our VIP group few minutes going into our VIP group few minutes going into our VIP group because my VIP community has some very because my VIP community has some very because my VIP community has some very specific questions for you. specific questions for you. specific questions for you. Um but for those uh folks that are Um but for those uh folks that are Um but for those uh folks that are watching this that want to find out more watching this that want to find out more watching this that want to find out more about you or more about Remedy, how do about you or more about Remedy, how do about you or more about Remedy, how do how do they find you? how do they find you? how do they find you? Best way is Instagram. You know, Dr. Best way is Instagram. You know, Dr. Best way is Instagram. You know, Dr. Jonathan Liry or Remedy Place. We try to Jonathan Liry or Remedy Place. We try to Jonathan Liry or Remedy Place. We try to keep everything up to date there, keep everything up to date there, keep everything up to date there, whether it's the events, the education, whether it's the events, the education, whether it's the events, the education, or what is going on that's new in the or what is going on that's new in the or what is going on that's new in the club. So, okay. You know, either come club. So, okay. You know, either come club. So, okay. You know, either come and stop by because you know, and stop by because you know, and stop by because you know, and where are you located now and where and where are you located now and where and where are you located now and where are you anticipating to be, let's say, are you anticipating to be, let's say, are you anticipating to be, let's say, in the next 6 months to 12 months. in the next 6 months to 12 months. in the next 6 months to 12 months. Yeah, I'm mostly here. So, I live Yeah, I'm mostly here. So, I live Yeah, I'm mostly here. So, I live between LA and New York, but New York, between LA and New York, but New York, between LA and New York, but New York, I'm trying to make my main home base.

50:00I'm trying to make my main home base. I'm trying to make my main home base. It's easier. We have the two clubs here. It's easier. We have the two clubs here. It's easier. We have the two clubs here. We just opened in Boston, so now it's We just opened in Boston, so now it's We just opened in Boston, so now it's easier. easier. easier. And I love it here. I really, you know, And I love it here. I really, you know, And I love it here. I really, you know, I grew up on the East Coast, so it feels I grew up on the East Coast, so it feels I grew up on the East Coast, so it feels nice to be back on the East Coast. And I nice to be back on the East Coast. And I nice to be back on the East Coast. And I just like just like just like I'm trying to reel him down to Miami I'm trying to reel him down to Miami I'm trying to reel him down to Miami right now. We had a little talk about right now. We had a little talk about right now. We had a little talk about it. So off camera, I'm going to put a it. So off camera, I'm going to put a it. So off camera, I'm going to put a little more pressure on him. When we little more pressure on him. When we little more pressure on him. When we open there, I'll be there all the time. open there, I'll be there all the time. open there, I'll be there all the time. That' be great. We'll fill the East That' be great. We'll fill the East That' be great. We'll fill the East Coast first, you know. Um, this is Coast first, you know. Um, this is Coast first, you know. Um, this is amazing. Uh, Dr. Hillary, I I I I pray amazing. Uh, Dr. Hillary, I I I I pray amazing. Uh, Dr. Hillary, I I I I pray every day for pioneers like you and I'm every day for pioneers like you and I'm every day for pioneers like you and I'm I'm excited for your success and I'm I'm excited for your success and I'm I'm excited for your success and I'm really more excited for the impact that really more excited for the impact that really more excited for the impact that you're making on the world and what you're making on the world and what you're making on the world and what you're giving people which is a way to you're giving people which is a way to you're giving people which is a way to normalize being optimal and in a social normalize being optimal and in a social normalize being optimal and in a social situation. Give them an alternative to situation. Give them an alternative to situation. Give them an alternative to to just food and alcohol. And I I really to just food and alcohol. And I I really to just food and alcohol. And I I really I really appreciate that mission. I really appreciate that mission. I really appreciate that mission. Thanks, man. That means that means a Thanks, man. That means that means a Thanks, man. That means that means a lot. lot. lot. I wind down every podcast by asking my I wind down every podcast by asking my I wind down every podcast by asking my guests the same question. And there's no guests the same question. And there's no guests the same question. And there's no right or wrong answer to the question right or wrong answer to the question right or wrong answer to the question and that is what does it mean to you uh and that is what does it mean to you uh and that is what does it mean to you uh to be an ultimate human.

51:00to be an ultimate human. to be an ultimate human. Wow. I think it's to constantly Wow. I think it's to constantly Wow. I think it's to constantly pursue change. pursue change. pursue change. You know, for me, I I think personally You know, for me, I I think personally You know, for me, I I think personally and professionally in order to continue and professionally in order to continue and professionally in order to continue to be better than your environment to be better than your environment to be better than your environment allows you to grow. allows you to grow. allows you to grow. Yeah. Yeah. Um and I think without challenge and Um and I think without challenge and Um and I think without challenge and without new obstacles, without new without new obstacles, without new without new obstacles, without new learnings, we plateau. And I think to learnings, we plateau. And I think to learnings, we plateau. And I think to get you get one time on get you get one time on get you get one time on not all stress is bad. Totally agree not all stress is bad. Totally agree not all stress is bad. Totally agree with you. with you. with you. You know, and I just think everyone has You know, and I just think everyone has You know, and I just think everyone has their uniqueness. And I just think the their uniqueness. And I just think the their uniqueness. And I just think the more that you're able to allow yours to more that you're able to allow yours to more that you're able to allow yours to come out by being healthier and by come out by being healthier and by come out by being healthier and by challenging the norms, challenging the norms, challenging the norms, you get to like add your value to this you get to like add your value to this you get to like add your value to this world. world. world. That's amazing. Well, I'll link That's amazing. Well, I'll link That's amazing. Well, I'll link everything that he referred to in the everything that he referred to in the everything that he referred to in the show notes below. If you're interested show notes below. If you're interested show notes below. If you're interested in becoming a VIP, just go over to the in becoming a VIP, just go over to the in becoming a VIP, just go over to the ultimatehum.comVIP. ultimatehum.comVIP. ultimatehum.comVIP. It's 97 bucks a month. I provide It's 97 bucks a month. I provide It's 97 bucks a month. I provide tremendous value really trying to build tremendous value really trying to build tremendous value really trying to build and cultivate this community. Dr. Liry and cultivate this community. Dr. Liry and cultivate this community. Dr. Liry and I are going to go in there and and I are going to go in there and and I are going to go in there and answer some of your direct questions. answer some of your direct questions. answer some of your direct questions. Um, but definitely make sure you check Um, but definitely make sure you check Um, but definitely make sure you check out the podcast and until next time,

Dr Jonathan Leary Are Cold Plunge Sauna Clubs The Future of Wellness Communities