Unlocking Longevity: The Science Behind Cold Plunges and Wellness Therapies - Full Transcript

00:00Actually, my best friend since Actually, my best friend since childhood, she's we were comparing our childhood, she's we were comparing our childhood, she's we were comparing our graphs and she's like, "Well, what graphs and she's like, "Well, what graphs and she's like, "Well, what happened here? How did you get this to happened here? How did you get this to happened here? How did you get this to go like this?" And I'm like, "That's the go like this?" And I'm like, "That's the go like this?" And I'm like, "That's the sauna." Like, straight up, for real, cuz sauna." Like, straight up, for real, cuz sauna." Like, straight up, for real, cuz I can't think of much different that I can't think of much different that I can't think of much different that I've changed. You know, definitely I've changed. You know, definitely I've changed. You know, definitely making diet adjustments at the same making diet adjustments at the same making diet adjustments at the same time. [music] time. [music] time. [music] Welcome to the Beauty Talk podcast, Welcome to the Beauty Talk podcast, Welcome to the Beauty Talk podcast, where we feature how the best medical where we feature how the best medical where we feature how the best medical practitioners help [music] their practitioners help [music] their practitioners help [music] their patients to look better, younger, and patients to look better, younger, and patients to look better, younger, and healthier. Now, enjoy the show, and healthier. Now, enjoy the show, and healthier. Now, enjoy the show, and here's your host, here's your host, here's your host, Daniel Ga here. I'm the host of Beauty Daniel Ga here. I'm the host of Beauty Daniel Ga here. I'm the host of Beauty Talk where we feature the top Talk where we feature the top Talk where we feature the top practitioners in health and beauty both practitioners in health and beauty both practitioners in health and beauty both inside and out. I have Jim Davis and inside and out. I have Jim Davis and inside and out. I have Jim Davis and Danielle Kitson, the founders of Fire Danielle Kitson, the founders of Fire Danielle Kitson, the founders of Fire and Ice Wellness. The Kitson Davis and Ice Wellness. The Kitson Davis and Ice Wellness. The Kitson Davis family was rocked in 2022 when Danielle family was rocked in 2022 when Danielle family was rocked in 2022 when Danielle was diagnosed with breast cancer. After was diagnosed with breast cancer. After was diagnosed with breast cancer. After pursuing traditional treatments, pursuing traditional treatments, pursuing traditional treatments, Danielle and Jim also began researching Danielle and Jim also began researching Danielle and Jim also began researching and discovering the amazing benefits of and discovering the amazing benefits of and discovering the amazing benefits of cuttingedge therapies such as cuttingedge therapies such as cuttingedge therapies such as cryotherapy and infrared sauna in cryotherapy and infrared sauna in cryotherapy and infrared sauna in improving overall health and wellness.

01:00improving overall health and wellness. improving overall health and wellness. The whole family has since embarked on a The whole family has since embarked on a The whole family has since embarked on a path of embracing these therapies, which path of embracing these therapies, which path of embracing these therapies, which has led Jim and Danielle and Danielle's has led Jim and Danielle and Danielle's has led Jim and Danielle and Danielle's mom, Nana, losing a combined 150 pounds mom, Nana, losing a combined 150 pounds mom, Nana, losing a combined 150 pounds and improving their blood blood markers and improving their blood blood markers and improving their blood blood markers and overall health. They feel better and overall health. They feel better and overall health. They feel better than ever and their boys are thriving as than ever and their boys are thriving as than ever and their boys are thriving as they grow. Jim and Danielle are now on a they grow. Jim and Danielle are now on a they grow. Jim and Danielle are now on a mission to make innovation and mission to make innovation and mission to make innovation and scienceback wellness therapies scienceback wellness therapies scienceback wellness therapies accessible to the public and to educate accessible to the public and to educate accessible to the public and to educate customers about their gamechanging customers about their gamechanging customers about their gamechanging benefits. So Jim and Danielle, welcome benefits. So Jim and Danielle, welcome benefits. So Jim and Danielle, welcome and glad to have you here. and glad to have you here. and glad to have you here. >> Thank you. >> Thank you. >> Thank you. >> Thank you very much. >> Thank you very much. >> Thank you very much. >> So in that introduction, I kind of >> So in that introduction, I kind of >> So in that introduction, I kind of talked a little about how what got you talked a little about how what got you talked a little about how what got you into wellness and kind of now that into wellness and kind of now that into wellness and kind of now that you're on this journey, but could you you're on this journey, but could you you're on this journey, but could you expand a little bit more on that? I expand a little bit more on that? I expand a little bit more on that? I mean, how did you even find out about mean, how did you even find out about mean, how did you even find out about these treatments that they were even out these treatments that they were even out these treatments that they were even out there? That they even existed? there? That they even existed? there? That they even existed? >> Sure. So, I'm an attorney and before my >> Sure. So, I'm an attorney and before my >> Sure. So, I'm an attorney and before my cancer diagnosis, had not thought about cancer diagnosis, had not thought about cancer diagnosis, had not thought about the world of health and wellness pretty the world of health and wellness pretty the world of health and wellness pretty much at all other than I should get to much at all other than I should get to much at all other than I should get to the gym, which I didn't do. Um, but I the gym, which I didn't do. Um, but I the gym, which I didn't do. Um, but I was 47 when I was diagnosed. And I am a

02:00was 47 when I was diagnosed. And I am a was 47 when I was diagnosed. And I am a bit of a control freak type A person. bit of a control freak type A person. bit of a control freak type A person. And so as soon as I got that diagnosis, And so as soon as I got that diagnosis, And so as soon as I got that diagnosis, I started finding every podcast I could I started finding every podcast I could I started finding every podcast I could find on how to find fight cancer find on how to find fight cancer find on how to find fight cancer um including alternative methodologies um including alternative methodologies um including alternative methodologies and quickly found uh Dr. Mike Mark and quickly found uh Dr. Mike Mark and quickly found uh Dr. Mike Mark Heyman and Dave Asprey and Drew Puit and Heyman and Dave Asprey and Drew Puit and Heyman and Dave Asprey and Drew Puit and this whole functional medicine crowd and this whole functional medicine crowd and this whole functional medicine crowd and listening to them and um the very first listening to them and um the very first listening to them and um the very first thing we did was hyperbaric chamber thing we did was hyperbaric chamber thing we did was hyperbaric chamber because um you know through all of these because um you know through all of these because um you know through all of these podcasts hyperbaric chamber and prolong podcasts hyperbaric chamber and prolong podcasts hyperbaric chamber and prolong which is a fasting mimicking diet um are which is a fasting mimicking diet um are which is a fasting mimicking diet um are a really powerful combination. So that's a really powerful combination. So that's a really powerful combination. So that's the very first thing I did in addition the very first thing I did in addition the very first thing I did in addition to a detox diet at that time which we're to a detox diet at that time which we're to a detox diet at that time which we're also um we are repeating actually right also um we are repeating actually right also um we are repeating actually right now at fire and ice. Um but those were now at fire and ice. Um but those were now at fire and ice. Um but those were kind of the combination of things that I kind of the combination of things that I kind of the combination of things that I did right around at the beginning. Um

03:00did right around at the beginning. Um did right around at the beginning. Um and the hyperaric chamber floods your and the hyperaric chamber floods your and the hyperaric chamber floods your system with oxygen which really helps um system with oxygen which really helps um system with oxygen which really helps um fight cancer because cancer cells do not fight cancer because cancer cells do not fight cancer because cancer cells do not like oxygen. it makes them very weak um like oxygen. it makes them very weak um like oxygen. it makes them very weak um and kills them. And so then if you do and kills them. And so then if you do and kills them. And so then if you do hyperbaric in combination with your hyperbaric in combination with your hyperbaric in combination with your chemo treatment, it makes the chemo a chemo treatment, it makes the chemo a chemo treatment, it makes the chemo a lot more effective um which is great. lot more effective um which is great. lot more effective um which is great. And then the prolon when you do a And then the prolon when you do a And then the prolon when you do a fasting mimicking or any kind of fasting fasting mimicking or any kind of fasting fasting mimicking or any kind of fasting in combination with chemo, it makes your in combination with chemo, it makes your in combination with chemo, it makes your cancer cells weaker because they feed on cancer cells weaker because they feed on cancer cells weaker because they feed on sugar and it makes your healthy cells sugar and it makes your healthy cells sugar and it makes your healthy cells stronger. And so to answer your stronger. And so to answer your stronger. And so to answer your question, that is how we got into the question, that is how we got into the question, that is how we got into the health and wellness world is through my health and wellness world is through my health and wellness world is through my cancer diagnosis and many many podcasts. cancer diagnosis and many many podcasts. cancer diagnosis and many many podcasts. >> Wow. Okay. So when it comes down to all >> Wow. Okay. So when it comes down to all >> Wow. Okay. So when it comes down to all these treatments that you provide to these treatments that you provide to these treatments that you provide to your clients, so I know that you do like your clients, so I know that you do like your clients, so I know that you do like red light, you do the cryotherapy, you red light, you do the cryotherapy, you red light, you do the cryotherapy, you do the infrared sauna, cold plunge, do the infrared sauna, cold plunge, do the infrared sauna, cold plunge, hyperbaric chamber, all these different hyperbaric chamber, all these different hyperbaric chamber, all these different things. Uh what's the overall benefits?

04:00things. Uh what's the overall benefits? things. Uh what's the overall benefits? I mean you use it specifically to help I mean you use it specifically to help I mean you use it specifically to help you fight your cancer but I mean can you fight your cancer but I mean can you fight your cancer but I mean can this be used for people in other this be used for people in other this be used for people in other situations like in what scenarios will situations like in what scenarios will situations like in what scenarios will you are you really going to get benefits you are you really going to get benefits you are you really going to get benefits from this? from this? from this? >> So >> So >> So where a lot of these fall is with where a lot of these fall is with where a lot of these fall is with cellular health it have you know it's cellular health it have you know it's cellular health it have you know it's funny how each one of these in their own funny how each one of these in their own funny how each one of these in their own way is impacting that and so you have way is impacting that and so you have way is impacting that and so you have like this broadreaching uh uh set of uh like this broadreaching uh uh set of uh like this broadreaching uh uh set of uh benefits from them. uh you know back to benefits from them. uh you know back to benefits from them. uh you know back to the hyperar that that one among the many the hyperar that that one among the many the hyperar that that one among the many things that it does with just oxygen. It things that it does with just oxygen. It things that it does with just oxygen. It also you know that extra oxygen also you know that extra oxygen also you know that extra oxygen encourages your bo your marrow to start encourages your bo your marrow to start encourages your bo your marrow to start uh producing more stem cells. So your uh producing more stem cells. So your uh producing more stem cells. So your your body just gets filled with these your body just gets filled with these your body just gets filled with these blank cells and it's amazing as a tool blank cells and it's amazing as a tool blank cells and it's amazing as a tool if you're recovering from an injury or a if you're recovering from an injury or a if you're recovering from an injury or a surgery. It's amazing as a tool if surgery. It's amazing as a tool if surgery. It's amazing as a tool if you're you know recovering from chemo you're you know recovering from chemo you're you know recovering from chemo and its effects. But it's also an and its effects. But it's also an and its effects. But it's also an amazing tool if you're just completely amazing tool if you're just completely amazing tool if you're just completely healthy and every organ in your body

05:00healthy and every organ in your body healthy and every organ in your body needs to slough some old cells in lie of needs to slough some old cells in lie of needs to slough some old cells in lie of new ones. So, so cellular health and new ones. So, so cellular health and new ones. So, so cellular health and overall health are impacted in in a more overall health are impacted in in a more overall health are impacted in in a more holistic way like that too. The same is holistic way like that too. The same is holistic way like that too. The same is true for red light which encourages the true for red light which encourages the true for red light which encourages the stimulation of or stimulates your cells stimulation of or stimulates your cells stimulation of or stimulates your cells to produce collagen and ATP which helps to produce collagen and ATP which helps to produce collagen and ATP which helps you know in in you know the healing of you know in in you know the healing of you know in in you know the healing of tissue and and again more you know more tissue and and again more you know more tissue and and again more you know more uh cellular health in that way too. So, uh cellular health in that way too. So, uh cellular health in that way too. So, it's like it's funny how so many of it's like it's funny how so many of it's like it's funny how so many of these impact these impact these impact three main things, cellular health, uh three main things, cellular health, uh three main things, cellular health, uh inflammation, anti-inflammation, and inflammation, anti-inflammation, and inflammation, anti-inflammation, and better sleep. Those three things get better sleep. Those three things get better sleep. Those three things get impacted over and over and over. And you impacted over and over and over. And you impacted over and over and over. And you know when when you're looking at all know when when you're looking at all know when when you're looking at all these modalities just in different ways these modalities just in different ways these modalities just in different ways and boy if you improve your cellular and boy if you improve your cellular and boy if you improve your cellular health and you sleep better at night, health and you sleep better at night, health and you sleep better at night, you know, and you have less you know, and you have less you know, and you have less inflammation, it is the the the impacts inflammation, it is the the the impacts inflammation, it is the the the impacts on your day-to-day life are stark.

06:00on your day-to-day life are stark. on your day-to-day life are stark. >> Yeah. And we found in our research, you >> Yeah. And we found in our research, you >> Yeah. And we found in our research, you know, our mission is to improve cellular know, our mission is to improve cellular know, our mission is to improve cellular health. And in our research, what we health. And in our research, what we health. And in our research, what we found is that we are all of us, even the found is that we are all of us, even the found is that we are all of us, even the healthiest of us, under a tremendous healthiest of us, under a tremendous healthiest of us, under a tremendous toxic burden today with all that we toxic burden today with all that we toxic burden today with all that we have, you know, air quality, water have, you know, air quality, water have, you know, air quality, water quality, uh, pesticides on all of the quality, uh, pesticides on all of the quality, uh, pesticides on all of the food that we eat, um, food that we eat, um, food that we eat, um, BPA from the plastics that we use in, BPA from the plastics that we use in, BPA from the plastics that we use in, you know, drinking and, um, and just in you know, drinking and, um, and just in you know, drinking and, um, and just in general, you know, the toxic load that general, you know, the toxic load that general, you know, the toxic load that we have every day. And so anytime you we have every day. And so anytime you we have every day. And so anytime you can do something to help relieve your can do something to help relieve your can do something to help relieve your cells of that burden or help them in any cells of that burden or help them in any cells of that burden or help them in any way, every single aspect of your biology way, every single aspect of your biology way, every single aspect of your biology is helped with that. And so, you know, is helped with that. And so, you know, is helped with that. And so, you know, to Jim's point, sleep is one of those. to Jim's point, sleep is one of those. to Jim's point, sleep is one of those. Your immunity is boosted. It's easier to Your immunity is boosted. It's easier to Your immunity is boosted. It's easier to lose weight. Um, yeah, I mean, there's lose weight. Um, yeah, I mean, there's lose weight. Um, yeah, I mean, there's just you have more energy, you have just you have more energy, you have just you have more energy, you have better longevity, and on and on and on.

07:00better longevity, and on and on and on. better longevity, and on and on and on. >> Got it. So, it sounds like no matter >> Got it. So, it sounds like no matter >> Got it. So, it sounds like no matter kind of what situation you're in, I kind of what situation you're in, I kind of what situation you're in, I guess the overall the overarching idea guess the overall the overarching idea guess the overall the overarching idea is the overall health is that whether is the overall health is that whether is the overall health is that whether you are uh hopefully you don't you don't you are uh hopefully you don't you don't you are uh hopefully you don't you don't have cancer, but if you have cancer, if have cancer, but if you have cancer, if have cancer, but if you have cancer, if you're uh if maybe if you have health you're uh if maybe if you have health you're uh if maybe if you have health issues, if you're healthy but just want issues, if you're healthy but just want issues, if you're healthy but just want a better quality of life, like any of a better quality of life, like any of a better quality of life, like any of these situations, as long as you have these situations, as long as you have these situations, as long as you have that mindset of I want to be healthier, that mindset of I want to be healthier, that mindset of I want to be healthier, any of these treatments can help you. any of these treatments can help you. any of these treatments can help you. Does that sound correct? I get that Does that sound correct? I get that Does that sound correct? I get that right. right. right. >> Yeah. Yeah. Exactly. It's uh you know >> Yeah. Yeah. Exactly. It's uh you know >> Yeah. Yeah. Exactly. It's uh you know the it's it's a matter of what are what the it's it's a matter of what are what the it's it's a matter of what are what are we trying to target specifically are we trying to target specifically are we trying to target specifically what works best for you you know so some what works best for you you know so some what works best for you you know so some of our you know there is overlap in in a of our you know there is overlap in in a of our you know there is overlap in in a lot of these so you know sometimes it's lot of these so you know sometimes it's lot of these so you know sometimes it's just a matter of okay this works just just a matter of okay this works just just a matter of okay this works just better for me in my situation the time I better for me in my situation the time I better for me in my situation the time I have to commit to it the you know and have to commit to it the you know and have to commit to it the you know and you know the other ones may be great but you know the other ones may be great but you know the other ones may be great but I don't have it that doesn't fit in I don't have it that doesn't fit in I don't have it that doesn't fit in right with with how much time I can right with with how much time I can right with with how much time I can commit or how much. Yeah. Uh it just commit or how much. Yeah. Uh it just commit or how much. Yeah. Uh it just doesn't work with me in one way or

08:00doesn't work with me in one way or doesn't work with me in one way or another. So, it's about finding the another. So, it's about finding the another. So, it's about finding the right fit of what can help you. And right fit of what can help you. And right fit of what can help you. And that's why we like having a variety of that's why we like having a variety of that's why we like having a variety of services so that people can find that. services so that people can find that. services so that people can find that. And you know, we find that a lot of And you know, we find that a lot of And you know, we find that a lot of people love our our infrared sauna and people love our our infrared sauna and people love our our infrared sauna and cold plunge and you can go back and cold plunge and you can go back and cold plunge and you can go back and forth, but it's also a big time forth, but it's also a big time forth, but it's also a big time commitment and you also are getting wet commitment and you also are getting wet commitment and you also are getting wet and you have to shower afterwards and and you have to shower afterwards and and you have to shower afterwards and people don't have time in the middle of people don't have time in the middle of people don't have time in the middle of their day for that. So they prefer uh their day for that. So they prefer uh their day for that. So they prefer uh red light and cryo treatment which is red light and cryo treatment which is red light and cryo treatment which is you know which is shorter and faster and you know which is shorter and faster and you know which is shorter and faster and they're dry and they can go back to they're dry and they can go back to they're dry and they can go back to work. Um and you know not just for so work. Um and you know not just for so work. Um and you know not just for so that's just for how they can implement that's just for how they can implement that's just for how they can implement these and not just about like their these and not just about like their these and not just about like their actual like there's different science actual like there's different science actual like there's different science behind them and and they help you in behind them and and they help you in behind them and and they help you in different ways but you know some of it different ways but you know some of it different ways but you know some of it is what what can you do routinely is what what can you do routinely is what what can you do routinely regularly and stay committed to and regularly and stay committed to and regularly and stay committed to and you're going to have better results. you're going to have better results. you're going to have better results. >> Okay. So and you already kind of

09:00>> Okay. So and you already kind of >> Okay. So and you already kind of answered this as far as mixing these answered this as far as mixing these answered this as far as mixing these different treatment together. So, is it different treatment together. So, is it different treatment together. So, is it something where you really should be something where you really should be something where you really should be mixing them together? Like you have that mixing them together? Like you have that mixing them together? Like you have that that contrast that the cryo plus the that contrast that the cryo plus the that contrast that the cryo plus the infrared of the hot and the cold. Um, is infrared of the hot and the cold. Um, is infrared of the hot and the cold. Um, is that always good for everybody or is it that always good for everybody or is it that always good for everybody or is it really going to just depend on, hey, you really going to just depend on, hey, you really going to just depend on, hey, you know what, in your situation, cold is know what, in your situation, cold is know what, in your situation, cold is actually good for you. You shouldn't do actually good for you. You shouldn't do actually good for you. You shouldn't do hot or hey, hot's really good for you. hot or hey, hot's really good for you. hot or hey, hot's really good for you. You shouldn't do cold. You shouldn't do cold. You shouldn't do cold. >> Um, general rule of thumb is stacking is >> Um, general rule of thumb is stacking is >> Um, general rule of thumb is stacking is whenever you can stack different whenever you can stack different whenever you can stack different modalities, it's it's going to be more modalities, it's it's going to be more modalities, it's it's going to be more effective. You're kind of compounding effective. You're kind of compounding effective. You're kind of compounding the effectiveness. So cold and hot like the effectiveness. So cold and hot like the effectiveness. So cold and hot like that's a that's a great you know way to that's a that's a great you know way to that's a that's a great you know way to understand the the principle of stacking understand the the principle of stacking understand the the principle of stacking where where where in the hot therapies whether it's the in the hot therapies whether it's the in the hot therapies whether it's the sauna whether it's the red light you're sauna whether it's the red light you're sauna whether it's the red light you're you're you get a lot of vasoddilation you're you get a lot of vasoddilation you're you get a lot of vasoddilation right you get your your capillaries and right you get your your capillaries and right you get your your capillaries and blood vessels start opening up wider as blood vessels start opening up wider as blood vessels start opening up wider as a means of cooling you off or as a means a means of cooling you off or as a means a means of cooling you off or as a means of you know so you get better of you know so you get better of you know so you get better circulation that way and then you hit it circulation that way and then you hit it circulation that way and then you hit it with a cold treatment whether it's cold

10:00with a cold treatment whether it's cold with a cold treatment whether it's cold plunge whether cryotherapy and plunge whether cryotherapy and plunge whether cryotherapy and immediately your body goes into immediately your body goes into immediately your body goes into conservative mode where it's like, "Oh conservative mode where it's like, "Oh conservative mode where it's like, "Oh no, we're in danger." And it slams your no, we're in danger." And it slams your no, we're in danger." And it slams your your vascular system closed to move all your vascular system closed to move all your vascular system closed to move all the blood back up to your core. And then the blood back up to your core. And then the blood back up to your core. And then after about 30 seconds, it figures out, after about 30 seconds, it figures out, after about 30 seconds, it figures out, "Wait a minute, I'm not actually in "Wait a minute, I'm not actually in "Wait a minute, I'm not actually in danger. I better get some circulation danger. I better get some circulation danger. I better get some circulation back to those extremities, back to my back to those extremities, back to my back to those extremities, back to my fingers and toes." So then your whole fingers and toes." So then your whole fingers and toes." So then your whole circulation system opens back up again. circulation system opens back up again. circulation system opens back up again. And so and that act of of you know And so and that act of of you know And so and that act of of you know opening and closing your your or opening and closing your your or opening and closing your your or vasoddilation is is the term for it. But vasoddilation is is the term for it. But vasoddilation is is the term for it. But that the act of opening and closing like that the act of opening and closing like that the act of opening and closing like that helps to move toxins in particular that helps to move toxins in particular that helps to move toxins in particular and and uh uh you know inflammation away and and uh uh you know inflammation away and and uh uh you know inflammation away from you know that circulatory system from you know that circulatory system from you know that circulatory system which makes it more effective uh in the which makes it more effective uh in the which makes it more effective uh in the you know going forward. So, so you know going forward. So, so you know going forward. So, so you know there are times where people, you know there are times where people, you know there are times where people, you know, the cold therapies in you know, the cold therapies in you know, the cold therapies in particular, people aren't as fond of.

11:00particular, people aren't as fond of. particular, people aren't as fond of. [laughter] [laughter] [laughter] It's a bit of a it's a it's a you know, It's a bit of a it's a it's a you know, It's a bit of a it's a it's a you know, people get a little intimidated by those people get a little intimidated by those people get a little intimidated by those sometimes, but um but it is really, you sometimes, but um but it is really, you sometimes, but um but it is really, you know, you're compounding the know, you're compounding the know, you're compounding the effectiveness of that that effectiveness of that that effectiveness of that that vasoddilation. And in practicality, vasoddilation. And in practicality, vasoddilation. And in practicality, there's only one combination that kind there's only one combination that kind there's only one combination that kind of doesn't work in our studio, and that of doesn't work in our studio, and that of doesn't work in our studio, and that is if you do infrared sauna and cold is if you do infrared sauna and cold is if you do infrared sauna and cold plunge first, our fire and ice room, plunge first, our fire and ice room, plunge first, our fire and ice room, then we don't recommend that you get then we don't recommend that you get then we don't recommend that you get right in the cryo chamber because you're right in the cryo chamber because you're right in the cryo chamber because you're wet and you can't get into a cryo wet and you can't get into a cryo wet and you can't get into a cryo chamber when you're wet. So, within the chamber when you're wet. So, within the chamber when you're wet. So, within the studio, those are the only two that you studio, those are the only two that you studio, those are the only two that you wouldn't want to do in combination. Um wouldn't want to do in combination. Um wouldn't want to do in combination. Um and in general there are some and in general there are some and in general there are some contraindications for each of these contraindications for each of these contraindications for each of these modalities and so you do have to be modalities and so you do have to be modalities and so you do have to be careful and we tell people you know if careful and we tell people you know if careful and we tell people you know if you have a particular medical condition you have a particular medical condition you have a particular medical condition then you'll want to check with your then you'll want to check with your then you'll want to check with your healthcare provider before you use you healthcare provider before you use you healthcare provider before you use you know this particular service and you know this particular service and you know this particular service and you know I would say the biggest one that know I would say the biggest one that know I would say the biggest one that knocks you out of almost every service

12:00knocks you out of almost every service knocks you out of almost every service we have is pregnancy for instance I we have is pregnancy for instance I we have is pregnancy for instance I think you can only do red light um if think you can only do red light um if think you can only do red light um if you may be pregnant um but otherwise the you may be pregnant um but otherwise the you may be pregnant um but otherwise the vast majority Majority of people can use vast majority Majority of people can use vast majority Majority of people can use all of these modalities and in all of these modalities and in all of these modalities and in combination you you stack your biohacks combination you you stack your biohacks combination you you stack your biohacks as we like to say. Um so yeah that's as we like to say. Um so yeah that's as we like to say. Um so yeah that's those are pretty much the limitations. those are pretty much the limitations. those are pretty much the limitations. >> Got it. Okay. Now when it comes into >> Got it. Okay. Now when it comes into >> Got it. Okay. Now when it comes into these types of treatments like how often these types of treatments like how often these types of treatments like how often do people really need it or is it going do people really need it or is it going do people really need it or is it going to depend on a case by case because I to depend on a case by case because I to depend on a case by case because I think some people might look at this and think some people might look at this and think some people might look at this and be like well they're comparing it almost be like well they're comparing it almost be like well they're comparing it almost to like a diet. Well if I do this once a to like a diet. Well if I do this once a to like a diet. Well if I do this once a week if I only do a diet once a week week if I only do a diet once a week week if I only do a diet once a week it's not really going to help me. But is it's not really going to help me. But is it's not really going to help me. But is this something that you can do once a this something that you can do once a this something that you can do once a week and you can experience all those week and you can experience all those week and you can experience all those benefits or should you be doing it every benefits or should you be doing it every benefits or should you be doing it every day or like what is that that time frame day or like what is that that time frame day or like what is that that time frame like how often should you be doing it? like how often should you be doing it? like how often should you be doing it? >> Yeah, I mean any amount is going to help >> Yeah, I mean any amount is going to help >> Yeah, I mean any amount is going to help you. Just as one example, if you get in you. Just as one example, if you get in you. Just as one example, if you get in that cryo chamber for 3 minutes, you that cryo chamber for 3 minutes, you that cryo chamber for 3 minutes, you burn 500 calories and get a huge dose of burn 500 calories and get a huge dose of burn 500 calories and get a huge dose of dopamine and norepinephrine and you're

13:00dopamine and norepinephrine and you're dopamine and norepinephrine and you're going to get a high from that and feel going to get a high from that and feel going to get a high from that and feel great and you've now burned 500 calories great and you've now burned 500 calories great and you've now burned 500 calories that you can take with you for the rest that you can take with you for the rest that you can take with you for the rest of the week, right? So, and each and of the week, right? So, and each and of the week, right? So, and each and every modality is like that. But in every modality is like that. But in every modality is like that. But in general, what we would say and each one general, what we would say and each one general, what we would say and each one is its own specific thing. the infrared is its own specific thing. the infrared is its own specific thing. the infrared sauna and cold plunge. You know what sauna and cold plunge. You know what sauna and cold plunge. You know what research has shown is that over a course research has shown is that over a course research has shown is that over a course of a week, you would ideally want to get of a week, you would ideally want to get of a week, you would ideally want to get 11 minutes of cold therapy in a cold 11 minutes of cold therapy in a cold 11 minutes of cold therapy in a cold plunge tub or in the cryo chamber. And plunge tub or in the cryo chamber. And plunge tub or in the cryo chamber. And so if you think about that, because we so if you think about that, because we so if you think about that, because we usually recommend a couple of cycles of usually recommend a couple of cycles of usually recommend a couple of cycles of cold plunge when you're in the fire and cold plunge when you're in the fire and cold plunge when you're in the fire and ice. So you do the infrared sauna for 20 ice. So you do the infrared sauna for 20 ice. So you do the infrared sauna for 20 minutes or so, jump in the cold plunge minutes or so, jump in the cold plunge minutes or so, jump in the cold plunge for 2 to 3 minutes, and then repeat that for 2 to 3 minutes, and then repeat that for 2 to 3 minutes, and then repeat that cycle one more time. So you do that a cycle one more time. So you do that a cycle one more time. So you do that a couple times a week and are in the cold couple times a week and are in the cold couple times a week and are in the cold plunge tub long enough, you'll hit that plunge tub long enough, you'll hit that plunge tub long enough, you'll hit that 11 minute threshold. That's the ideal, 11 minute threshold. That's the ideal, 11 minute threshold. That's the ideal, but any amount's going to help. Red but any amount's going to help. Red but any amount's going to help. Red light and cryo, same thing. That's a

14:00light and cryo, same thing. That's a light and cryo, same thing. That's a great combination. So, you know, we great combination. So, you know, we great combination. So, you know, we would say try to do the fire and ice would say try to do the fire and ice would say try to do the fire and ice room two to three times a week or red room two to three times a week or red room two to three times a week or red light and cryo two to three times a light and cryo two to three times a light and cryo two to three times a week. Usually, you want to kind of week. Usually, you want to kind of week. Usually, you want to kind of frontload that. So you could start by frontload that. So you could start by frontload that. So you could start by doing three times for the first, you doing three times for the first, you doing three times for the first, you know, three or four weeks and then uh know, three or four weeks and then uh know, three or four weeks and then uh ratchet that down to just two as a ratchet that down to just two as a ratchet that down to just two as a maintenance. But honestly, any amount maintenance. But honestly, any amount maintenance. But honestly, any amount you do is going to be helpful. you do is going to be helpful. you do is going to be helpful. >> Got it. And >> Got it. And >> Got it. And >> that's that's true for certainly true >> that's that's true for certainly true >> that's that's true for certainly true for those. Uh and and kind of rule of for those. Uh and and kind of rule of for those. Uh and and kind of rule of thumb is, you know, shoot for twice a thumb is, you know, shoot for twice a thumb is, you know, shoot for twice a week is is a is a good target. Um, some week is is a is a good target. Um, some week is is a is a good target. Um, some of them uh we have a the halo salt of them uh we have a the halo salt of them uh we have a the halo salt therapy as well and and that's therapy as well and and that's therapy as well and and that's microparticles of salt that get into the microparticles of salt that get into the microparticles of salt that get into the air and for your lungs it gives the air and for your lungs it gives the air and for your lungs it gives the mucus in your lungs something to collect mucus in your lungs something to collect mucus in your lungs something to collect around so you can uh expel it. uh that around so you can uh expel it. uh that around so you can uh expel it. uh that also has a red light. So, it's a nice also has a red light. So, it's a nice also has a red light. So, it's a nice two for one. But, uh really, you know, two for one. But, uh really, you know, two for one. But, uh really, you know, you get to a certain point with that you get to a certain point with that you get to a certain point with that where you've you've frontloaded it as

15:00where you've you've frontloaded it as where you've you've frontloaded it as Danny says, you you know, did it several Danny says, you you know, did it several Danny says, you you know, did it several times right in a row and you get to a times right in a row and you get to a times right in a row and you get to a certain point where you kind of, you certain point where you kind of, you certain point where you kind of, you know, top out. Now, your your know, top out. Now, your your know, top out. Now, your your respiratory system's working pretty good respiratory system's working pretty good respiratory system's working pretty good and and you won't notice a need or a and and you won't notice a need or a and and you won't notice a need or a difference for about a week to 10 days. difference for about a week to 10 days. difference for about a week to 10 days. So, you can kind of go on more of a So, you can kind of go on more of a So, you can kind of go on more of a maintenance mode with that. Uh, I think maintenance mode with that. Uh, I think maintenance mode with that. Uh, I think hyperbaric's kind of that way, too. You hyperbaric's kind of that way, too. You hyperbaric's kind of that way, too. You can kind of once you ramp up, then you can kind of once you ramp up, then you can kind of once you ramp up, then you can kind of go on maintenance mode of can kind of go on maintenance mode of can kind of go on maintenance mode of like once a week or, you know, you can like once a week or, you know, you can like once a week or, you know, you can dial it back a little bit. But yeah, so dial it back a little bit. But yeah, so dial it back a little bit. But yeah, so it's each one of them's a little bit it's each one of them's a little bit it's each one of them's a little bit different on on how, you know, often you different on on how, you know, often you different on on how, you know, often you need them. Uh we do we have compression need them. Uh we do we have compression need them. Uh we do we have compression sleeves as well. So like uh you know for sleeves as well. So like uh you know for sleeves as well. So like uh you know for uh compression therapy and that's pretty uh compression therapy and that's pretty uh compression therapy and that's pretty much anytime you work out you it's a much anytime you work out you it's a much anytime you work out you it's a great way to recover afterwards and uh great way to recover afterwards and uh great way to recover afterwards and uh so you don't have uh you know quite so so you don't have uh you know quite so so you don't have uh you know quite so much lactic acid in the building up in much lactic acid in the building up in much lactic acid in the building up in your muscles. So, you know, each one of your muscles. So, you know, each one of your muscles. So, you know, each one of them's a little bit different, but yeah, them's a little bit different, but yeah, them's a little bit different, but yeah, most of them we try to just

16:00most of them we try to just most of them we try to just encourage people assume once or tw or encourage people assume once or tw or encourage people assume once or tw or two to three times a week is is a good two to three times a week is is a good two to three times a week is is a good target. target. target. >> Got it. Now, going through the these >> Got it. Now, going through the these >> Got it. Now, going through the these types of modalities, the cryo chamber types of modalities, the cryo chamber types of modalities, the cryo chamber and the cold plunge, I think most people and the cold plunge, I think most people and the cold plunge, I think most people understand that. Cryo, you basically understand that. Cryo, you basically understand that. Cryo, you basically just blast cold air on you. You're just blast cold air on you. You're just blast cold air on you. You're jumping into ice cold water. Um, but jumping into ice cold water. Um, but jumping into ice cold water. Um, but when it comes to the red light and the when it comes to the red light and the when it comes to the red light and the infrared, I don't know if many people infrared, I don't know if many people infrared, I don't know if many people really understand the difference between really understand the difference between really understand the difference between those because it's like, isn't the same those because it's like, isn't the same those because it's like, isn't the same thing? Red light and infrared isn't the thing? Red light and infrared isn't the thing? Red light and infrared isn't the same thing, but like what's the main same thing, but like what's the main same thing, but like what's the main differences between those two different differences between those two different differences between those two different types of treatments? types of treatments? types of treatments? >> It's all different frequencies of light. >> It's all different frequencies of light. >> It's all different frequencies of light. So infrared, when you get into those So infrared, when you get into those So infrared, when you get into those frequencies, you actually are heating up frequencies, you actually are heating up frequencies, you actually are heating up from the inside out. So when you're in from the inside out. So when you're in from the inside out. So when you're in that's why when you're in the infrared that's why when you're in the infrared that's why when you're in the infrared sada, of course, you're hot, right? But sada, of course, you're hot, right? But sada, of course, you're hot, right? But in the red light bed, you're not getting in the red light bed, you're not getting in the red light bed, you're not getting into the mid and farle infrared where into the mid and farle infrared where into the mid and farle infrared where you would start to heat up inside your you would start to heat up inside your you would start to heat up inside your body. So instead, you're at near body. So instead, you're at near body. So instead, you're at near infrared light, which doesn't create infrared light, which doesn't create infrared light, which doesn't create that heating process, and then you're at that heating process, and then you're at that heating process, and then you're at regular red light. So there's an entire

17:00regular red light. So there's an entire regular red light. So there's an entire spectrum of light basically at different spectrum of light basically at different spectrum of light basically at different frequencies that reach into your body at frequencies that reach into your body at frequencies that reach into your body at different levels. So far infrared is the different levels. So far infrared is the different levels. So far infrared is the deepest. It goes, you know, reaches all deepest. It goes, you know, reaches all deepest. It goes, you know, reaches all the way in, gets into your cells, deep the way in, gets into your cells, deep the way in, gets into your cells, deep in your body. Then there's mid infrared, in your body. Then there's mid infrared, in your body. Then there's mid infrared, which gets kind of in the muscle and the which gets kind of in the muscle and the which gets kind of in the muscle and the joints. And then you have near infrared joints. And then you have near infrared joints. And then you have near infrared that's kind of closer to the skin. And that's kind of closer to the skin. And that's kind of closer to the skin. And then you have your red light which is then you have your red light which is then you have your red light which is really focusing on you know your skin at really focusing on you know your skin at really focusing on you know your skin at the surface. So and and there are many the surface. So and and there are many the surface. So and and there are many different layers within that and pulse different layers within that and pulse different layers within that and pulse frequencies and but that's basically it. frequencies and but that's basically it. frequencies and but that's basically it. So when you're in the red light bed So when you're in the red light bed So when you're in the red light bed you're focused more on skin into kind of you're focused more on skin into kind of you're focused more on skin into kind of the beginning of the muscles and joints. the beginning of the muscles and joints. the beginning of the muscles and joints. When you're in the infrared sauna our When you're in the infrared sauna our When you're in the infrared sauna our infrared sauna happens to have all of infrared sauna happens to have all of infrared sauna happens to have all of those things. So, it has all the those things. So, it has all the those things. So, it has all the frequencies of light, which is really frequencies of light, which is really frequencies of light, which is really awesome. And then the red light bed that awesome. And then the red light bed that awesome. And then the red light bed that we have um had focuses on near and red, we have um had focuses on near and red, we have um had focuses on near and red, but has just 45,000 diodes of light

18:00but has just 45,000 diodes of light but has just 45,000 diodes of light hitting you everywhere. You're pretty hitting you everywhere. You're pretty hitting you everywhere. You're pretty much in your birthday suit when you're much in your birthday suit when you're much in your birthday suit when you're in there in a locked room. So, that's in there in a locked room. So, that's in there in a locked room. So, that's kind of like NASA level of those kind of like NASA level of those kind of like NASA level of those frequencies. So, it's I like to do both. frequencies. So, it's I like to do both. frequencies. So, it's I like to do both. >> Okay. So, I'm sure you get this question >> Okay. So, I'm sure you get this question >> Okay. So, I'm sure you get this question a lot. Which one's better? a lot. Which one's better? a lot. Which one's better? Well, so it depends. I mean, I think if Well, so it depends. I mean, I think if Well, so it depends. I mean, I think if you're if if I'm focusing on wrinkles, you're if if I'm focusing on wrinkles, you're if if I'm focusing on wrinkles, to be honest, and anti-aging and um that to be honest, and anti-aging and um that to be honest, and anti-aging and um that type of thing, I'm doing red light. If type of thing, I'm doing red light. If type of thing, I'm doing red light. If I'm focused on detox, so the the thing I'm focused on detox, so the the thing I'm focused on detox, so the the thing that the infrared sauna is far superior that the infrared sauna is far superior that the infrared sauna is far superior on, I would say, is detox. on, I would say, is detox. on, I would say, is detox. red light bed, you are detoxing because red light bed, you are detoxing because red light bed, you are detoxing because your cells are just getting more your cells are just getting more your cells are just getting more efficient and they're able to clean efficient and they're able to clean efficient and they're able to clean house and detoxify you better because house and detoxify you better because house and detoxify you better because you're getting that light frequency, but you're getting that light frequency, but you're getting that light frequency, but the infrared sada adds the sweating the infrared sada adds the sweating the infrared sada adds the sweating component and that you're really getting component and that you're really getting component and that you're really getting toxins out through your sweat and toxins out through your sweat and toxins out through your sweat and through your glands as well. So, so through your glands as well. So, so through your glands as well. So, so yeah, I like to mix that up, but my yeah, I like to mix that up, but my yeah, I like to mix that up, but my favorite is the sauna. I really I just

19:00favorite is the sauna. I really I just favorite is the sauna. I really I just feel the stress come out of my body, feel the stress come out of my body, feel the stress come out of my body, too. I don't know what it is. The psalm too. I don't know what it is. The psalm too. I don't know what it is. The psalm is also like one as a part of that detox is also like one as a part of that detox is also like one as a part of that detox too is heavy metals. We tend to collect too is heavy metals. We tend to collect too is heavy metals. We tend to collect you know a lot more heavy metals in our you know a lot more heavy metals in our you know a lot more heavy metals in our in our extremities especially because in our extremities especially because in our extremities especially because our circulation is lower there and so our circulation is lower there and so our circulation is lower there and so you do get a lot more toxins there and you do get a lot more toxins there and you do get a lot more toxins there and so it's important to expel those out and so it's important to expel those out and so it's important to expel those out and and very few things are as efficient as and very few things are as efficient as and very few things are as efficient as doing that as the sauna is. But also doing that as the sauna is. But also doing that as the sauna is. But also like there is the social experience of like there is the social experience of like there is the social experience of that. So, it's the the sauna is a that. So, it's the the sauna is a that. So, it's the the sauna is a sharable moment, right? The red light sharable moment, right? The red light sharable moment, right? The red light bed is is great and it's super powerful, bed is is great and it's super powerful, bed is is great and it's super powerful, but you're in there by yourself and I but you're in there by yourself and I but you're in there by yourself and I like that uh the social element of of like that uh the social element of of like that uh the social element of of that. So, we've got a fivep person sauna that. So, we've got a fivep person sauna that. So, we've got a fivep person sauna with a cold plunge tub. So, you can have with a cold plunge tub. So, you can have with a cold plunge tub. So, you can have a group of people and going back and a group of people and going back and a group of people and going back and forth to the tub because I I love, you forth to the tub because I I love, you forth to the tub because I I love, you know, I I often say that uh our goal is know, I I often say that uh our goal is know, I I often say that uh our goal is to make Fire and Ice our uh the area's

20:00to make Fire and Ice our uh the area's to make Fire and Ice our uh the area's wellness living room. that [laughter] wellness living room. that [laughter] wellness living room. that [laughter] you know that that this is a this you know that that this is a this you know that that this is a this shouldn't just be an isolated experience shouldn't just be an isolated experience shouldn't just be an isolated experience like this is something we can share. like this is something we can share. like this is something we can share. This is some place where we can go and This is some place where we can go and This is some place where we can go and and meet up with friends and um get a and meet up with friends and um get a and meet up with friends and um get a you know get our uh our uh you know you know get our uh our uh you know you know get our uh our uh you know inbody scan and talk about the numbers inbody scan and talk about the numbers inbody scan and talk about the numbers and [laughter] and [laughter] and [laughter] geek out on data. Um and yeah, so as to geek out on data. Um and yeah, so as to geek out on data. Um and yeah, so as to the greatest extent as possible, we the greatest extent as possible, we the greatest extent as possible, we tried to make, you know, as many of our tried to make, you know, as many of our tried to make, you know, as many of our experiences as we could uh shared experiences as we could uh shared experiences as we could uh shared experience. experience. experience. >> Okay. >> Okay. >> Okay. >> And so I I like the sauna for that >> And so I I like the sauna for that >> And so I I like the sauna for that reason personally. reason personally. reason personally. >> Okay. You all sweat together. >> Okay. You all sweat together. >> Okay. You all sweat together. >> Yeah. Exactly. >> Yeah. Exactly. >> Yeah. Exactly. >> Okay. Now, I'm also curious as far as >> Okay. Now, I'm also curious as far as >> Okay. Now, I'm also curious as far as all these treatments go, what is the all these treatments go, what is the all these treatments go, what is the effect on weight loss? I mean, in your effect on weight loss? I mean, in your effect on weight loss? I mean, in your introduction, you talked about you, the introduction, you talked about you, the introduction, you talked about you, the three of you, uh, losing 150 pounds, three of you, uh, losing 150 pounds, three of you, uh, losing 150 pounds, which is incredible. So, how much of which is incredible. So, how much of which is incredible. So, how much of this goes into these treatments? How this goes into these treatments? How this goes into these treatments? How much just goes into eating healthier? much just goes into eating healthier? much just goes into eating healthier? Are they combined? Like, you just talk a Are they combined? Like, you just talk a Are they combined? Like, you just talk a little bit more about the extent of

21:00little bit more about the extent of little bit more about the extent of weight loss when it comes to these weight loss when it comes to these weight loss when it comes to these treatments? treatments? treatments? >> It's hard to know. It's hard to >> It's hard to know. It's hard to >> It's hard to know. It's hard to disagregate that to your point. So, I disagregate that to your point. So, I disagregate that to your point. So, I mean, I've tried I've struggled with my mean, I've tried I've struggled with my mean, I've tried I've struggled with my weight my whole life. And when these weight my whole life. And when these weight my whole life. And when these modalities came into my life, modalities came into my life, modalities came into my life, particularly infrared sauna, you I was particularly infrared sauna, you I was particularly infrared sauna, you I was also improving my diet, but improving my also improving my diet, but improving my also improving my diet, but improving my diet, I've done many times in the past. diet, I've done many times in the past. diet, I've done many times in the past. And it so it's funny, we we have Fitbits And it so it's funny, we we have Fitbits And it so it's funny, we we have Fitbits and I've been tracking my weight since and I've been tracking my weight since and I've been tracking my weight since 2018. And so you look at if I look at 2018. And so you look at if I look at 2018. And so you look at if I look at 2021, 2021, 2021, I'm had improved my diet. I'm doing all I'm had improved my diet. I'm doing all I'm had improved my diet. I'm doing all the things, you know, but I knew nothing the things, you know, but I knew nothing the things, you know, but I knew nothing about these wellness modalities. And if about these wellness modalities. And if about these wellness modalities. And if you look at my Fitbit graph, it's kind you look at my Fitbit graph, it's kind you look at my Fitbit graph, it's kind of like this. It's flat, but you know, of like this. It's flat, but you know, of like this. It's flat, but you know, and then you fast forward to 2023 and then you fast forward to 2023 and then you fast forward to 2023 adding infrared sauna and now it's going adding infrared sauna and now it's going adding infrared sauna and now it's going like this. And actually, my best friend like this. And actually, my best friend like this. And actually, my best friend since childhood, she's we were comparing since childhood, she's we were comparing since childhood, she's we were comparing our graphs and she's like, "Well, what our graphs and she's like, "Well, what our graphs and she's like, "Well, what happened here? How did you get this to go like this?" And I'm like, "That's the sauna." Like, straight up, for real,

22:00sauna." Like, straight up, for real, sauna." Like, straight up, for real, because I can't think of much different because I can't think of much different because I can't think of much different that I've changed. You know, definitely that I've changed. You know, definitely that I've changed. You know, definitely making diet adjustments at the same making diet adjustments at the same time. But yeah, it it makes a huge time. But yeah, it it makes a huge time. But yeah, it it makes a huge difference. And also at that time, so I difference. And also at that time, so I difference. And also at that time, so I was really combining sauna, which I was was really combining sauna, which I was was really combining sauna, which I was doing four days a week owned, we own an doing four days a week owned, we own an doing four days a week owned, we own an infred sauna in our basement, and then I infred sauna in our basement, and then I infred sauna in our basement, and then I was doing cryo therapy twice a week, and was doing cryo therapy twice a week, and was doing cryo therapy twice a week, and that combination was really powerful for that combination was really powerful for that combination was really powerful for weight loss. Um, yeah. Um, I always weight loss. Um, yeah. Um, I always weight loss. Um, yeah. Um, I always found that, you know, to to make strip found that, you know, to to make strip found that, you know, to to make strip it down to even a more base level for it down to even a more base level for it down to even a more base level for me, again, we kind of talked about like me, again, we kind of talked about like me, again, we kind of talked about like how just alleviating inflammation how just alleviating inflammation how just alleviating inflammation increases like your micro movement over increases like your micro movement over increases like your micro movement over the course of a day. If those joint, if the course of a day. If those joint, if the course of a day. If those joint, if your joints just don't hurt the way that your joints just don't hurt the way that your joints just don't hurt the way that they usually do, if you're not groaning they usually do, if you're not groaning they usually do, if you're not groaning quite as much every time you got to quite as much every time you got to quite as much every time you got to stand up, then all of a sudden, you stand up, then all of a sudden, you stand up, then all of a sudden, you know, that extra walk doesn't seem as know, that extra walk doesn't seem as know, that extra walk doesn't seem as daunting or, you know, the uh you know, daunting or, you know, the uh you know, daunting or, you know, the uh you know, just those extra little things you do

23:00just those extra little things you do just those extra little things you do over the course of a day, all of a over the course of a day, all of a over the course of a day, all of a sudden you're doing just more of that. sudden you're doing just more of that. sudden you're doing just more of that. You're just more active. And when you're You're just more active. And when you're You're just more active. And when you're more active, you're burning more more active, you're burning more more active, you're burning more calories. And when you have, you calories. And when you have, you calories. And when you have, you [clears throat] know, all of these, like [clears throat] know, all of these, like [clears throat] know, all of these, like I said, you know, all of these, uh, also I said, you know, all of these, uh, also I said, you know, all of these, uh, also like improved sleep, better sleep, uh, like improved sleep, better sleep, uh, like improved sleep, better sleep, uh, health function, uh, also improves like health function, uh, also improves like health function, uh, also improves like your overall ability to move and your your overall ability to move and your your overall ability to move and your activity levels. And so it's it's one of activity levels. And so it's it's one of activity levels. And so it's it's one of those the that and for me, I I did a lot those the that and for me, I I did a lot those the that and for me, I I did a lot more working out. And so, you know, to more working out. And so, you know, to more working out. And so, you know, to your point, it's sometimes hard to point your point, it's sometimes hard to point your point, it's sometimes hard to point to which one of these shotgun effects to which one of these shotgun effects to which one of these shotgun effects help the most, but just the feeling, help the most, but just the feeling, help the most, but just the feeling, having that initial baseline feeling of having that initial baseline feeling of having that initial baseline feeling of having less inflammation and less having less inflammation and less having less inflammation and less soreness and less, you know, fatigue, soreness and less, you know, fatigue, soreness and less, you know, fatigue, muscle fatigue, and ready to start your muscle fatigue, and ready to start your muscle fatigue, and ready to start your day. Funny old world how then you start day. Funny old world how then you start day. Funny old world how then you start filling that with more things. And when filling that with more things. And when filling that with more things. And when and so it gives you that that better

24:00and so it gives you that that better and so it gives you that that better baseline to begin from and then you know baseline to begin from and then you know baseline to begin from and then you know then it was easier to tack things on then it was easier to tack things on then it was easier to tack things on like that extra you know trip to the gym like that extra you know trip to the gym like that extra you know trip to the gym that you know the adding on the third that you know the adding on the third that you know the adding on the third day of the week instead of the just day of the week instead of the just day of the week instead of the just doing two days a week you know that all doing two days a week you know that all doing two days a week you know that all of a sudden became easier to justify of a sudden became easier to justify of a sudden became easier to justify because I don't I'm not as sore as I was because I don't I'm not as sore as I was because I don't I'm not as sore as I was and I was sleeping better than I have and I was sleeping better than I have and I was sleeping better than I have been. So, so yeah, it's um it really is been. So, so yeah, it's um it really is been. So, so yeah, it's um it really is an important component because that's an important component because that's an important component because that's your your baseline that you're starting your your baseline that you're starting your your baseline that you're starting from. So, from. So, from. So, >> there's also a direct impact that's been >> there's also a direct impact that's been >> there's also a direct impact that's been studied um and there's this researcher studied um and there's this researcher studied um and there's this researcher Susanna Soberg, she wrote a book called Susanna Soberg, she wrote a book called Susanna Soberg, she wrote a book called winter swimming which is amazing and winter swimming which is amazing and winter swimming which is amazing and she's the kind of foremost researcher on she's the kind of foremost researcher on she's the kind of foremost researcher on cold plunge and the biological effects cold plunge and the biological effects cold plunge and the biological effects of cold plunge. And one of the other of cold plunge. And one of the other of cold plunge. And one of the other thing that things that happens is um we thing that things that happens is um we thing that things that happens is um we have two different kinds of fat in our have two different kinds of fat in our have two different kinds of fat in our body. We have white fat which is you body. We have white fat which is you body. We have white fat which is you know the bad atapose tissue that we know the bad atapose tissue that we know the bad atapose tissue that we don't want. Uh and we have brown fat

25:00don't want. Uh and we have brown fat don't want. Uh and we have brown fat which is metabolically active good fat which is metabolically active good fat which is metabolically active good fat that you do want. And when you get in that you do want. And when you get in that you do want. And when you get in the cold plunge you are actually the cold plunge you are actually the cold plunge you are actually browning fat. You're activating your browning fat. You're activating your browning fat. You're activating your brown fat. you are take it also takes brown fat. you are take it also takes brown fat. you are take it also takes white fat and and browns it so to speak. white fat and and browns it so to speak. white fat and and browns it so to speak. Um and when that happens you're boosting Um and when that happens you're boosting Um and when that happens you're boosting your metabolism because brown fat your metabolism because brown fat your metabolism because brown fat actually burns white fat. So it's this actually burns white fat. So it's this actually burns white fat. So it's this metabolic effect just directly from the metabolic effect just directly from the metabolic effect just directly from the cold. So we call it and a lot of these cold. So we call it and a lot of these cold. So we call it and a lot of these functional medicine practitioners call functional medicine practitioners call functional medicine practitioners call it you know beiging your fat or browning it you know beiging your fat or browning it you know beiging your fat or browning your fat um when you get in the cryo your fat um when you get in the cryo your fat um when you get in the cryo chamber or in the cold plunge. chamber or in the cold plunge. chamber or in the cold plunge. >> Okay. So basically when you get in into >> Okay. So basically when you get in into >> Okay. So basically when you get in into the cold plunge, you're basically your the cold plunge, you're basically your the cold plunge, you're basically your body is burning more energy, burning body is burning more energy, burning body is burning more energy, burning more fat even when you're done with it. more fat even when you're done with it. more fat even when you're done with it. And it a couple minutes. And it a couple minutes. And it a couple minutes. >> Yeah. And if you think about, you know, >> Yeah. And if you think about, you know, >> Yeah. And if you think about, you know, why it's doing that, like when your body why it's doing that, like when your body why it's doing that, like when your body has to spend, you know, really a couple has to spend, you know, really a couple has to spend, you know, really a couple of hours heating itself back up. It

26:00of hours heating itself back up. It of hours heating itself back up. It heats itself up back up by burning heats itself up back up by burning heats itself up back up by burning calories, right? That's how it that's calories, right? That's how it that's calories, right? That's how it that's what calories are is energy that it's what calories are is energy that it's what calories are is energy that it's it's ultimately spending. And so, yeah, it's ultimately spending. And so, yeah, it's ultimately spending. And so, yeah, and it's changing, you know, how it's and it's changing, you know, how it's and it's changing, you know, how it's storing said energy. So, storing said energy. So, storing said energy. So, >> okay. Now, I think we we talked a lot >> okay. Now, I think we we talked a lot >> okay. Now, I think we we talked a lot about kind of like the science behind it about kind of like the science behind it about kind of like the science behind it and like overall health, uh, and like overall health, uh, and like overall health, uh, detoxifying, better sleep, things like detoxifying, better sleep, things like detoxifying, better sleep, things like that. But I kind of want to try and that. But I kind of want to try and that. But I kind of want to try and really hit on the head like the benefits really hit on the head like the benefits really hit on the head like the benefits of this really in the perspective of of this really in the perspective of of this really in the perspective of extending your lifespan if that's extending your lifespan if that's extending your lifespan if that's something that helps extend your something that helps extend your something that helps extend your lifespan. But not only extending your lifespan. But not only extending your lifespan. But not only extending your lifespan, like how long you're going to lifespan, like how long you're going to lifespan, like how long you're going to live, but also your health span, which live, but also your health span, which live, but also your health span, which is basically the quality of life that is basically the quality of life that is basically the quality of life that you're going to have. I mean, I'd you're going to have. I mean, I'd you're going to have. I mean, I'd imagine that most people want to live imagine that most people want to live imagine that most people want to live longer, but if you're going to live longer, but if you're going to live longer, but if you're going to live longer in pain or suffering, then it's longer in pain or suffering, then it's longer in pain or suffering, then it's not worth living the extra time. So, not worth living the extra time. So, not worth living the extra time. So, could you talk a little bit more to how could you talk a little bit more to how could you talk a little bit more to how these treatments are able to and if they these treatments are able to and if they these treatments are able to and if they are able to extend your lifespan, how are able to extend your lifespan, how are able to extend your lifespan, how long you're going to live, but also your long you're going to live, but also your long you're going to live, but also your health span as far as the quality of health span as far as the quality of health span as far as the quality of life.

27:00life. life. >> Um, yeah, there's a number of different >> Um, yeah, there's a number of different >> Um, yeah, there's a number of different ways. You know, I'll speak to one ways. You know, I'll speak to one ways. You know, I'll speak to one specifically that, uh, you know, again, specifically that, uh, you know, again, specifically that, uh, you know, again, inflammation is is one of the the key inflammation is is one of the the key inflammation is is one of the the key things and and there's a term for it things and and there's a term for it things and and there's a term for it that that a term of art that people use that that a term of art that people use that that a term of art that people use of inflammaging. of inflammaging. of inflammaging. So like each decade you kind of notice So like each decade you kind of notice So like each decade you kind of notice it decade by decade as you get older it decade by decade as you get older it decade by decade as you get older that uh you know you're you have just a that uh you know you're you have just a that uh you know you're you have just a little bit more inflammation than you little bit more inflammation than you little bit more inflammation than you did when you were the decade before. did when you were the decade before. did when you were the decade before. >> Um that's also true of your your >> Um that's also true of your your >> Um that's also true of your your circulatory system as well. So like you circulatory system as well. So like you circulatory system as well. So like you know your capillaries start to feel the know your capillaries start to feel the know your capillaries start to feel the impact of of uh inflammation as you get impact of of uh inflammation as you get impact of of uh inflammation as you get older as well. And when they do, all the older as well. And when they do, all the older as well. And when they do, all the cells past them are less apt to burn cells past them are less apt to burn cells past them are less apt to burn oxygen as they normally would when you oxygen as they normally would when you oxygen as they normally would when you were younger. And they start burning were younger. And they start burning were younger. And they start burning more and more uh you know gluten and and more and more uh you know gluten and and more and more uh you know gluten and and uh which produces uh metabolic waste

28:00uh which produces uh metabolic waste uh which produces uh metabolic waste like all these different types of like all these different types of like all these different types of metabolic waste which then because of metabolic waste which then because of metabolic waste which then because of the inflammation is now trapped within the inflammation is now trapped within the inflammation is now trapped within that. So as you relieve the inflammation that. So as you relieve the inflammation that. So as you relieve the inflammation which is what you know time and again which is what you know time and again which is what you know time and again what these types of services are kind of what these types of services are kind of what these types of services are kind of targeted at uh these modalities they uh targeted at uh these modalities they uh targeted at uh these modalities they uh as you relieve that that inflammation as you relieve that that inflammation as you relieve that that inflammation you're able to remove some of those that you're able to remove some of those that you're able to remove some of those that metabolic waste that's been building up metabolic waste that's been building up metabolic waste that's been building up in that in those zones. Um, so, so that in that in those zones. Um, so, so that in that in those zones. Um, so, so that type of, you know, battling that type of, you know, battling that type of, you know, battling that inflammaging is is one of those things inflammaging is is one of those things inflammaging is is one of those things that can help you feel like like you that can help you feel like like you that can help you feel like like you were in that previous decade. You know, were in that previous decade. You know, were in that previous decade. You know, it's it's a little tough, you know, it's it's a little tough, you know, it's it's a little tough, you know, going all the way back two or three going all the way back two or three going all the way back two or three decades. [laughter] That's another decades. [laughter] That's another decades. [laughter] That's another problem. But hopefully somebody can problem. But hopefully somebody can problem. But hopefully somebody can solve that one. Yeah. solve that one. Yeah. solve that one. Yeah. >> But uh but you know if you could if you >> But uh but you know if you could if you >> But uh but you know if you could if you can you know walk back you know some of can you know walk back you know some of can you know walk back you know some of the clock on uh on that inflammaging

29:00the clock on uh on that inflammaging the clock on uh on that inflammaging then then then >> yeah and from a longevity perspective >> yeah and from a longevity perspective >> yeah and from a longevity perspective one of the things that's happening as we one of the things that's happening as we one of the things that's happening as we age is our cells are becoming less age is our cells are becoming less age is our cells are becoming less effective. So your cells are supposed to effective. So your cells are supposed to effective. So your cells are supposed to turn over every two years. They they turn over every two years. They they turn over every two years. They they have a pre-programmed lifespan and have a pre-programmed lifespan and have a pre-programmed lifespan and they're supposed to you know self die if they're supposed to you know self die if they're supposed to you know self die if you will after a couple of years. And as you will after a couple of years. And as you will after a couple of years. And as you get older, your cells are more you get older, your cells are more you get older, your cells are more sluggish and less willing to do that. sluggish and less willing to do that. sluggish and less willing to do that. And so they become scesscent cells is And so they become scesscent cells is And so they become scesscent cells is the name for them, otherwise known as the name for them, otherwise known as the name for them, otherwise known as zombie cells. U so one of the things all zombie cells. U so one of the things all zombie cells. U so one of the things all of these modalities do is kill those of these modalities do is kill those of these modalities do is kill those zombie cells, which just makes your body zombie cells, which just makes your body zombie cells, which just makes your body uh more effective, more efficient, and uh more effective, more efficient, and uh more effective, more efficient, and you're able more youthful. Uh so that's you're able more youthful. Uh so that's you're able more youthful. Uh so that's one of the main things that happens from one of the main things that happens from one of the main things that happens from a longevity perspective. And to Jim's a longevity perspective. And to Jim's a longevity perspective. And to Jim's point, um the zombie cells create point, um the zombie cells create point, um the zombie cells create inflammation. So they just sit around inflammation. So they just sit around inflammation. So they just sit around your body just lazing about and creating your body just lazing about and creating your body just lazing about and creating all this in inflammation. So that's one all this in inflammation. So that's one all this in inflammation. So that's one of the things our modalities do is um of the things our modalities do is um of the things our modalities do is um kill those off. And then health span

30:00kill those off. And then health span kill those off. And then health span wise, you know, it's similar. So Jim wise, you know, it's similar. So Jim wise, you know, it's similar. So Jim said a couple of things. You know, when said a couple of things. You know, when said a couple of things. You know, when you reduce that inflammation, for me you reduce that inflammation, for me you reduce that inflammation, for me personally, I have osteoarthritis. And personally, I have osteoarthritis. And personally, I have osteoarthritis. And so when I'm using these modalities so when I'm using these modalities so when I'm using these modalities regularly, it's managed. I'm able to regularly, it's managed. I'm able to regularly, it's managed. I'm able to live much better. I'm not in pain. um we live much better. I'm not in pain. um we live much better. I'm not in pain. um we are often saying you know I'll say I are often saying you know I'll say I are often saying you know I'll say I need to do a a sauna session because my need to do a a sauna session because my need to do a a sauna session because my back is hurting or my hips are hurting back is hurting or my hips are hurting back is hurting or my hips are hurting and it's immediate relief um when you do and it's immediate relief um when you do and it's immediate relief um when you do that. So that's really helpful from a that. So that's really helpful from a that. So that's really helpful from a health span. The other thing I think health span. The other thing I think health span. The other thing I think that's helpful is these things give you that's helpful is these things give you that's helpful is these things give you more energy and so you're able to do the more energy and so you're able to do the more energy and so you're able to do the things in life that are healthier. So things in life that are healthier. So things in life that are healthier. So for me, you know, it's 2:30 p.m. I'm for me, you know, it's 2:30 p.m. I'm for me, you know, it's 2:30 p.m. I'm tired. I'm cranky. My depression is kind tired. I'm cranky. My depression is kind tired. I'm cranky. My depression is kind of kicking in. I um just feel like of kicking in. I um just feel like of kicking in. I um just feel like eating Cheetos and chocolate, right? But eating Cheetos and chocolate, right? But eating Cheetos and chocolate, right? But instead, I get in the cryo chamber for instead, I get in the cryo chamber for instead, I get in the cryo chamber for three minutes. I come out, you know, I'm three minutes. I come out, you know, I'm three minutes. I come out, you know, I'm not not in pain. If I was having some not not in pain. If I was having some not not in pain. If I was having some pain, I'm in a great mood. I've gotten

31:00pain, I'm in a great mood. I've gotten pain, I'm in a great mood. I've gotten this dopamine hit basically. Um my I am this dopamine hit basically. Um my I am this dopamine hit basically. Um my I am now energized and I come home and I am now energized and I come home and I am now energized and I come home and I am able to cook a healthy dinner instead of able to cook a healthy dinner instead of able to cook a healthy dinner instead of having my, you know, Cheetos binge. having my, you know, Cheetos binge. having my, you know, Cheetos binge. >> Yeah, that's great. So, it's basically >> Yeah, that's great. So, it's basically >> Yeah, that's great. So, it's basically about rewinding the clock. It's about about rewinding the clock. It's about about rewinding the clock. It's about removing all the bad stuff from the body removing all the bad stuff from the body removing all the bad stuff from the body and just having the body, I guess, and just having the body, I guess, and just having the body, I guess, self-repair itself then. self-repair itself then. self-repair itself then. >> Okay. >> Okay. >> Yeah. Got it. Awesome. So then what what >> Yeah. Got it. Awesome. So then what what >> Yeah. Got it. Awesome. So then what what are some common misconceptions that are some common misconceptions that are some common misconceptions that people have about these treatments? I'm people have about these treatments? I'm people have about these treatments? I'm sure a lot of people come in and they sure a lot of people come in and they sure a lot of people come in and they just don't know how what it does or they just don't know how what it does or they just don't know how what it does or they have myths or misconceptions. What would have myths or misconceptions. What would have myths or misconceptions. What would you say are some of those common myths you say are some of those common myths you say are some of those common myths or misconceptions that you hear the or misconceptions that you hear the or misconceptions that you hear the most? most? most? >> So the ones I hear often are about the >> So the ones I hear often are about the >> So the ones I hear often are about the process itself. process itself. process itself. As we Danny said before, a lot of these As we Danny said before, a lot of these As we Danny said before, a lot of these you kind of have to frontload. It you kind of have to frontload. It you kind of have to frontload. It doesn't you don't notice it immediately doesn't you don't notice it immediately doesn't you don't notice it immediately on the first time, right? on the first time, right? on the first time, right? >> Um certainly like salt therapy is like >> Um certainly like salt therapy is like >> Um certainly like salt therapy is like that, hyperaric is like that. Um that, hyperaric is like that. Um that, hyperaric is like that. Um >> you've got to do it several times and

32:00>> you've got to do it several times and >> you've got to do it several times and then I personally start to notice it then I personally start to notice it then I personally start to notice it most when I have its lack. Right? So I most when I have its lack. Right? So I most when I have its lack. Right? So I kind of ramp up and once I've ramped up kind of ramp up and once I've ramped up kind of ramp up and once I've ramped up to a certain point then I I've life to a certain point then I I've life to a certain point then I I've life happens and I just am not able to do happens and I just am not able to do happens and I just am not able to do that for a few days or for a week and that for a few days or for a week and that for a few days or for a week and then it's effects start going away and then it's effects start going away and then it's effects start going away and I'm like oh so that's what that was I'm like oh so that's what that was I'm like oh so that's what that was doing. Yeah. [laughter] So you kind of doing. Yeah. [laughter] So you kind of doing. Yeah. [laughter] So you kind of feel it on the back end more than or I feel it on the back end more than or I feel it on the back end more than or I do and uh so yeah helping people do and uh so yeah helping people do and uh so yeah helping people understand that there's a process understand that there's a process understand that there's a process involved and you will you know you'll involved and you will you know you'll involved and you will you know you'll like the end result but it you may not like the end result but it you may not like the end result but it you may not feel like an immediate first effect. The feel like an immediate first effect. The feel like an immediate first effect. The the opposite of that of course is the the opposite of that of course is the the opposite of that of course is the fire nights. When you do sauna and cold fire nights. When you do sauna and cold fire nights. When you do sauna and cold plunge you feel amazing that day. So plunge you feel amazing that day. So plunge you feel amazing that day. So [laughter] if you need immediate uh uh [laughter] if you need immediate uh uh [laughter] if you need immediate uh uh gratification, that's the one. But gratification, that's the one. But gratification, that's the one. But >> um and same with same with the cryo. >> um and same with same with the cryo. >> um and same with same with the cryo. For me, all of them do it. I mean, every For me, all of them do it. I mean, every For me, all of them do it. I mean, every single one. But yeah, but I would say

33:00single one. But yeah, but I would say single one. But yeah, but I would say the biggest misconceptions I hear are um the biggest misconceptions I hear are um the biggest misconceptions I hear are um the red light bed I hear all the time. the red light bed I hear all the time. the red light bed I hear all the time. It looks like a tanning bed. That can't It looks like a tanning bed. That can't It looks like a tanning bed. That can't be good for you. be good for you. be good for you. >> UV rays. UV we, you know, we just try to >> UV rays. UV we, you know, we just try to >> UV rays. UV we, you know, we just try to reassure people like there are no UV reassure people like there are no UV reassure people like there are no UV rays in our red light bed. It's all rays in our red light bed. It's all rays in our red light bed. It's all beneficial light. And then the other beneficial light. And then the other beneficial light. And then the other misconception is sort of this concept misconception is sort of this concept misconception is sort of this concept that this is all woo, right? Oh, this that this is all woo, right? Oh, this that this is all woo, right? Oh, this couldn't be, oh, you're laying in the couldn't be, oh, you're laying in the couldn't be, oh, you're laying in the red light bed. And you know that really red light bed. And you know that really red light bed. And you know that really you just have to kind of explain the you just have to kind of explain the you just have to kind of explain the science. And also you know the fact that science. And also you know the fact that science. And also you know the fact that there are studies where they're directly there are studies where they're directly there are studies where they're directly seeing when you expose water for seeing when you expose water for seeing when you expose water for instance water molecules to infrared instance water molecules to infrared instance water molecules to infrared light the water is restructuring light the water is restructuring light the water is restructuring and becoming um more with a better and becoming um more with a better and becoming um more with a better viscosity um which helps your body and viscosity um which helps your body and viscosity um which helps your body and that's happening in your body when that's happening in your body when that's happening in your body when you're exposed to that same light. So you're exposed to that same light. So you're exposed to that same light. So that's sort of a direct effect where that's sort of a direct effect where that's sort of a direct effect where you're seeing it and then just hundreds you're seeing it and then just hundreds you're seeing it and then just hundreds of you know randomized placebo control

34:00of you know randomized placebo control of you know randomized placebo control controlled studies supporting all these controlled studies supporting all these controlled studies supporting all these modalities. So when we point people kind modalities. So when we point people kind modalities. So when we point people kind of the [clears throat] research and you of the [clears throat] research and you of the [clears throat] research and you know tell them about those things know tell them about those things know tell them about those things they're more assured that yeah these they're more assured that yeah these they're more assured that yeah these things are very effective in um helping things are very effective in um helping things are very effective in um helping with your health and wellness. Yeah, the with your health and wellness. Yeah, the with your health and wellness. Yeah, the hyperaric is like that too where I I hyperaric is like that too where I I hyperaric is like that too where I I often point out to people that's that's often point out to people that's that's often point out to people that's that's a common uh thing to have in a hospital a common uh thing to have in a hospital a common uh thing to have in a hospital for burn victims for you know pre and for burn victims for you know pre and for burn victims for you know pre and posttop surgery for major wound posttop surgery for major wound posttop surgery for major wound treatments. They have big medical grade treatments. They have big medical grade treatments. They have big medical grade versions of those. Um you know we're versions of those. Um you know we're versions of those. Um you know we're we're using it to you know help people we're using it to you know help people we're using it to you know help people have a a better life and and to you know have a a better life and and to you know have a a better life and and to you know recover after workouts not healing burn recover after workouts not healing burn recover after workouts not healing burn victims. But the science is the same and victims. But the science is the same and victims. But the science is the same and it's it can be used to help you the same it's it can be used to help you the same it's it can be used to help you the same as it can be used to help them. They're as it can be used to help them. They're as it can be used to help them. They're more critical for sure. Like they need more critical for sure. Like they need more critical for sure. Like they need all the help, but that doesn't mean that all the help, but that doesn't mean that all the help, but that doesn't mean that you can't use it to help your body, too. you can't use it to help your body, too. you can't use it to help your body, too. And and we're just making it more, you And and we're just making it more, you And and we're just making it more, you know, uh democrat, you know, know, uh democrat, you know, know, uh democrat, you know, democratizing the uh the service. Um but

35:00democratizing the uh the service. Um but democratizing the uh the service. Um but yeah, so yeah, sometimes you you know, yeah, so yeah, sometimes you you know, yeah, so yeah, sometimes you you know, some people need a little uh there some people need a little uh there some people need a little uh there there's a certain amount of public there's a certain amount of public there's a certain amount of public education that goes along with it. Um education that goes along with it. Um education that goes along with it. Um but yeah, it's there's we really prided but yeah, it's there's we really prided but yeah, it's there's we really prided ourselves on choosing and selecting, you ourselves on choosing and selecting, you ourselves on choosing and selecting, you know, modalities that really had a lot know, modalities that really had a lot know, modalities that really had a lot of science backing them and, you know, of science backing them and, you know, of science backing them and, you know, we didn't go out on any limbs on any of we didn't go out on any limbs on any of we didn't go out on any limbs on any of these. They all have a ton of uh uh these. They all have a ton of uh uh these. They all have a ton of uh uh literature backing it up. literature backing it up. literature backing it up. >> Okay, good to know. Now, you talked a >> Okay, good to know. Now, you talked a >> Okay, good to know. Now, you talked a little bit about this before, but I'm little bit about this before, but I'm little bit about this before, but I'm curious, what is your long-term vision curious, what is your long-term vision curious, what is your long-term vision for your business, Fire and Ice for your business, Fire and Ice for your business, Fire and Ice Wellness? Wellness? Wellness? >> Well, we'd like to scale it. I mean, we, >> Well, we'd like to scale it. I mean, we, >> Well, we'd like to scale it. I mean, we, you know, this is our flagship wellness you know, this is our flagship wellness you know, this is our flagship wellness studio. We would love to scale it one studio. We would love to scale it one studio. We would love to scale it one day and we've been building it with that day and we've been building it with that day and we've been building it with that in mind all the way along. Um, so that in mind all the way along. Um, so that in mind all the way along. Um, so that is our hope. So, and we're on that is our hope. So, and we're on that is our hope. So, and we're on that trajectory. We just have to stay on that trajectory. We just have to stay on that trajectory. We just have to stay on that trajectory. trajectory. trajectory. >> Yeah. Got it. Um, I I love the the act >> Yeah. Got it. Um, I I love the the act >> Yeah. Got it. Um, I I love the the act of of building a community with it. And

36:00of of building a community with it. And of of building a community with it. And and and and you know that I think that that's one of you know that I think that that's one of you know that I think that that's one of the you know to me the things that make the you know to me the things that make the you know to me the things that make our our service different than other our our service different than other our our service different than other places that are in the space uh is that places that are in the space uh is that places that are in the space uh is that uh uh uh that belief in community and the social that belief in community and the social that belief in community and the social uh element of of uh these wellness uh element of of uh these wellness uh element of of uh these wellness practices. Right. So that that this is a practices. Right. So that that this is a practices. Right. So that that this is a place that you can meet up and meet your place that you can meet up and meet your place that you can meet up and meet your friends and and have fun without and friends and and have fun without and friends and and have fun without and walk away feeling better rather than walk away feeling better rather than walk away feeling better rather than meeting up someplace and having a bunch meeting up someplace and having a bunch meeting up someplace and having a bunch of wine and you know at the end of the of wine and you know at the end of the of wine and you know at the end of the day all we want to do is really visit day all we want to do is really visit day all we want to do is really visit our friends, right? our friends, right? our friends, right? So we still just want that that place of So we still just want that that place of So we still just want that that place of community. And so, um, I would love to community. And so, um, I would love to community. And so, um, I would love to see as we grow, uh, you know, us be able see as we grow, uh, you know, us be able see as we grow, uh, you know, us be able to expand that more and to make, you to expand that more and to make, you to expand that more and to make, you know, all of these services even more know, all of these services even more know, all of these services even more inclusive still. Um, you know, bigger

37:00inclusive still. Um, you know, bigger inclusive still. Um, you know, bigger and capable of having more people there and capable of having more people there and capable of having more people there and, yeah, just just being a more and, yeah, just just being a more and, yeah, just just being a more active, you know, place for community active, you know, place for community active, you know, place for community rather than having it have a clinical rather than having it have a clinical rather than having it have a clinical feel where you're going in by yourself. feel where you're going in by yourself. feel where you're going in by yourself. this is something just for you. Um, and this is something just for you. Um, and this is something just for you. Um, and yeah, I I really think that, you know, yeah, I I really think that, you know, yeah, I I really think that, you know, health and wellness is a shared health and wellness is a shared health and wellness is a shared experience. experience. >> We like having a private room for for >> We like having a private room for for >> We like having a private room for for sauna and cold plunge, but we've had sauna and cold plunge, but we've had sauna and cold plunge, but we've had more than one customer say, "Hey, is more than one customer say, "Hey, is more than one customer say, "Hey, is there can we just open this up for a few there can we just open this up for a few there can we just open this up for a few hours?" I like meeting new sauna hours?" I like meeting new sauna hours?" I like meeting new sauna buddies. [laughter] buddies. [laughter] buddies. [laughter] >> Yeah. Someone re someone requested >> Yeah. Someone re someone requested >> Yeah. Someone re someone requested community sauna time and we didn't we community sauna time and we didn't we community sauna time and we didn't we were like, "A think would want that, but were like, "A think would want that, but were like, "A think would want that, but we're considering it now." It's like we're considering it now." It's like we're considering it now." It's like okay. okay. okay. >> So that's but that's absolutely the the >> So that's but that's absolutely the the >> So that's but that's absolutely the the part of this that you because also that part of this that you because also that part of this that you because also that directly impacts how often you're going directly impacts how often you're going directly impacts how often you're going to do this, what your results are going to do this, what your results are going to do this, what your results are going to be, but how long you continue to do to be, but how long you continue to do to be, but how long you continue to do this. It's just like having a gym buddy,

38:00this. It's just like having a gym buddy, this. It's just like having a gym buddy, right? Like you're going to show up to right? Like you're going to show up to right? Like you're going to show up to the gym more if somebody's there waiting the gym more if somebody's there waiting the gym more if somebody's there waiting for you. And you're going to be more for you. And you're going to be more for you. And you're going to be more consistent with these positive practices consistent with these positive practices consistent with these positive practices and therefore have better results. So, and therefore have better results. So, and therefore have better results. So, it's like I just see it as like a a it's like I just see it as like a a it's like I just see it as like a a beneficial thing across the board to beneficial thing across the board to beneficial thing across the board to embrace that and and I want to lean more embrace that and and I want to lean more embrace that and and I want to lean more into that as we grow. into that as we grow. into that as we grow. >> So, it'll be the cool hangout spot for >> So, it'll be the cool hangout spot for >> So, it'll be the cool hangout spot for all the fit people and all the all the fit people and all the all the fit people and all the >> Well, I don't know. And postmenopausal >> Well, I don't know. And postmenopausal >> Well, I don't know. And postmenopausal women. women. women. >> There you go. Okay. >> There you go. Okay. >> There you go. Okay. >> That's, you know, I love my friends and >> That's, you know, I love my friends and >> That's, you know, I love my friends and I we're not meeting at the bar anymore I we're not meeting at the bar anymore I we're not meeting at the bar anymore because, you know, we don't have any because, you know, we don't have any because, you know, we don't have any room for error. We don't want to like room for error. We don't want to like room for error. We don't want to like put on all those pounds and wake up with put on all those pounds and wake up with put on all those pounds and wake up with a headache feeling like crap. So, yeah. a headache feeling like crap. So, yeah. a headache feeling like crap. So, yeah. >> I get that. That's a great vision. Now, >> I get that. That's a great vision. Now, >> I get that. That's a great vision. Now, Jim and Danielle, I have one last Jim and Danielle, I have one last Jim and Danielle, I have one last question for you, but before I ask it, I question for you, but before I ask it, I question for you, but before I ask it, I do want to point people to your website do want to point people to your website do want to point people to your website at fire and ice longmont.com. at fire and ice longmont.com. at fire and ice longmont.com. >> Now, last question is, what does beauty >> Now, last question is, what does beauty >> Now, last question is, what does beauty mean to you? H [clears throat] mean to you? H [clears throat] mean to you? H [clears throat] um um um I really

39:00I really I really like feeling good in one's skin is like feeling good in one's skin is like feeling good in one's skin is always always always uh to me you can always spot the most uh to me you can always spot the most uh to me you can always spot the most attractive people because from who they attractive people because from who they attractive people because from who they are like on the inside when you're are like on the inside when you're are like on the inside when you're feeling good and you're feeling feeling good and you're feeling feeling good and you're feeling confident and you're feeling you know in confident and you're feeling you know in confident and you're feeling you know in the right physical space it's amazing the right physical space it's amazing the right physical space it's amazing how much you know how much how beautiful how much you know how much how beautiful how much you know how much how beautiful you really are like that's that to me uh you really are like that's that to me uh you really are like that's that to me uh you can always tell people that are in you can always tell people that are in you can always tell people that are in that space and you can always tell that space and you can always tell that space and you can always tell people like when you talk to them that people like when you talk to them that people like when you talk to them that are you know are you know are you know feeling uh you know not feeling their feeling uh you know not feeling their feeling uh you know not feeling their their best. So I like I really believe their best. So I like I really believe their best. So I like I really believe that you know our inside creates the that you know our inside creates the that you know our inside creates the beauty on our outside. For me beauty on our outside. For me beauty on our outside. For me personally, I, you know, when I started personally, I, you know, when I started personally, I, you know, when I started getting into all of these modalities at getting into all of these modalities at getting into all of these modalities at the beginning, I would always say like, the beginning, I would always say like, the beginning, I would always say like, I feel amazing. I say that to my friends I feel amazing. I say that to my friends I feel amazing. I say that to my friends all the time and my family and like my all the time and my family and like my all the time and my family and like my skin was glowing and I had energy and I

40:00skin was glowing and I had energy and I skin was glowing and I had energy and I was losing weight and so yeah, it's kind was losing weight and so yeah, it's kind was losing weight and so yeah, it's kind of that overall feeling. Um, you know, of that overall feeling. Um, you know, of that overall feeling. Um, you know, just kind of a lightheartedness and a just kind of a lightheartedness and a just kind of a lightheartedness and a lightness. Um, and we also, you know, we lightness. Um, and we also, you know, we lightness. Um, and we also, you know, we have esthetician services. We've got have esthetician services. We've got have esthetician services. We've got cryos slimming, cryotoning, and uh, we cryos slimming, cryotoning, and uh, we cryos slimming, cryotoning, and uh, we also offer anti-aging facials. And so, I also offer anti-aging facials. And so, I also offer anti-aging facials. And so, I love doing that stuff, too, because it love doing that stuff, too, because it love doing that stuff, too, because it you it's also a bit of pampering. Um, you it's also a bit of pampering. Um, you it's also a bit of pampering. Um, and also, you know, post menopause, it and also, you know, post menopause, it and also, you know, post menopause, it gets really hard. They they joke, you gets really hard. They they joke, you gets really hard. They they joke, you know, you your fat basically moves from know, you your fat basically moves from know, you your fat basically moves from your butt to your gut. So, [laughter] your butt to your gut. So, [laughter] your butt to your gut. So, [laughter] like I love the Cryos Living stuff like I love the Cryos Living stuff like I love the Cryos Living stuff because it um you know, basically tailor because it um you know, basically tailor because it um you know, basically tailor where you can fight against that a where you can fight against that a where you can fight against that a little bit. Um so, yeah, I think it's little bit. Um so, yeah, I think it's little bit. Um so, yeah, I think it's just feeling confident and really just feeling confident and really just feeling confident and really energized and and healthy. Yeah. energized and and healthy. Yeah. energized and and healthy. Yeah. >> Awesome. Well, there you have it. Jim >> Awesome. Well, there you have it. Jim >> Awesome. Well, there you have it. Jim and Danielle sharing their expertise. and Danielle sharing their expertise. and Danielle sharing their expertise. Now, where can people contact you and Now, where can people contact you and Now, where can people contact you and your business?

41:00your business? your business? >> Uh we're located in uh Longmont, >> Uh we're located in uh Longmont, >> Uh we're located in uh Longmont, Colorado. And uh yeah, you can find us Colorado. And uh yeah, you can find us Colorado. And uh yeah, you can find us on uh online at uh fire and on uh online at uh fire and on uh online at uh fire and iceelongmont.com. iceelongmont.com. iceelongmont.com. It's uh yeah, we're uh located in It's uh yeah, we're uh located in It's uh yeah, we're uh located in Village of the Peaks there. It's uh in Village of the Peaks there. It's uh in Village of the Peaks there. It's uh in uh in Longmont right on Hover Street. uh in Longmont right on Hover Street. uh in Longmont right on Hover Street. So, So, So, >> okay. Well, this is awesome. This is >> okay. Well, this is awesome. This is >> okay. Well, this is awesome. This is amazing. Thanks for coming on and thank amazing. Thanks for coming on and thank amazing. Thanks for coming on and thank you for sharing your knowledge and you for sharing your knowledge and you for sharing your knowledge and wisdom. wisdom. wisdom. >> All right. Thank you, Dan. >> All right. Thank you, Dan. >> All right. Thank you, Dan. >> Thank you. Thanks for listening to the Beauty Talk Thanks for listening to the Beauty Talk podcast. Any questions, please contact podcast. Any questions, please contact podcast. Any questions, please contact the practice directly with the contact the practice directly with the contact the practice directly with the contact information provided during the show. information provided during the show. information provided during the show. We'll see you again next time. Bye for We'll see you again next time. Bye for We'll see you again next time. Bye for now.

Danielle Kitson Jim Davis The Surprising Benefits of Cold Plunges for Longevity