Boost Testosterone Energy Recovery with Deliberate Cold Exposure
00:00When you get in the cold plunge, it When you get in the cold plunge, it activates the brown fat. So, your brown activates the brown fat. So, your brown activates the brown fat. So, your brown fat burns up glucose, so it helps with fat burns up glucose, so it helps with fat burns up glucose, so it helps with blood sugar. And then in terms of the blood sugar. And then in terms of the blood sugar. And then in terms of the testosterone, it stimulates the testosterone, it stimulates the testosterone, it stimulates the luteinizing hormone, which is luteinizing hormone, which is luteinizing hormone, which is testosterone. From a training testosterone. From a training testosterone. From a training standpoint, I've read that it's not standpoint, I've read that it's not standpoint, I've read that it's not optimal to cold plunge post exercise. optimal to cold plunge post exercise. optimal to cold plunge post exercise. But from a sleep optimization But from a sleep optimization But from a sleep optimization standpoint, does it matter when you're standpoint, does it matter when you're standpoint, does it matter when you're cold plunging relative to when you're cold plunging relative to when you're cold plunging relative to when you're going to sleep? With cold plunging to going to sleep? With cold plunging to going to sleep? With cold plunging to help with sleep, you usually do it like help with sleep, you usually do it like help with sleep, you usually do it like an hour before bed. It lowers your heart an hour before bed. It lowers your heart an hour before bed. It lowers your heart rate, reduces your body temperature, rate, reduces your body temperature, rate, reduces your body temperature, gives you a chance to recover from gives you a chance to recover from gives you a chance to recover from stressful environment of getting in the stressful environment of getting in the stressful environment of getting in the cold. Are you team submerge head or not cold. Are you team submerge head or not cold. Are you team submerge head or not submerge head? Because I've heard submerge head? Because I've heard submerge head? Because I've heard different thoughts on that. I personally different thoughts on that. I personally different thoughts on that. I personally think it's like a waste of time if you think it's like a waste of time if you think it's like a waste of time if you don't submerge your head. You're don't submerge your head. You're don't submerge your head. You're activating like the full body activating like the full body activating like the full body submersion. I feel that gives you like submersion. I feel that gives you like submersion. I feel that gives you like the 100% full feeling of a proper cold the 100% full feeling of a proper cold the 100% full feeling of a proper cold plunge. And we are live. Kieran, how are plunge. And we are live. Kieran, how are plunge. And we are live. Kieran, how are you, sir? Hey, Robert. Thanks for having you, sir? Hey, Robert. Thanks for having you, sir? Hey, Robert. Thanks for having me. Excited to chat with you. Hey, man. me. Excited to chat with you. Hey, man. me. Excited to chat with you. Hey, man. Excited to chat with you. I I I've been Excited to chat with you. I I I've been Excited to chat with you. I I I've been talking to a few different manufacturers
01:00talking to a few different manufacturers talking to a few different manufacturers of coal plunges. And I've been doing of coal plunges. And I've been doing of coal plunges. And I've been doing cold plunging pretty regularly during cold plunging pretty regularly during cold plunging pretty regularly during the winter months. I love it. I'm always the winter months. I love it. I'm always the winter months. I love it. I'm always kind of curious to see what people's kind of curious to see what people's kind of curious to see what people's driving factor is cuz in the biohacking driving factor is cuz in the biohacking driving factor is cuz in the biohacking space, there's all kinds of suggestions space, there's all kinds of suggestions space, there's all kinds of suggestions as to what it does. Um, so I'd be keen as to what it does. Um, so I'd be keen as to what it does. Um, so I'd be keen to get your like origin story, man. What to get your like origin story, man. What to get your like origin story, man. What got you into the cold plunging? What got got you into the cold plunging? What got got you into the cold plunging? What got you into the biohacking space? like how you into the biohacking space? like how you into the biohacking space? like how are you using that personally to benefit are you using that personally to benefit are you using that personally to benefit your existence? your existence? your existence? Yeah, I I got into it from rock bottom Yeah, I I got into it from rock bottom Yeah, I I got into it from rock bottom basically. I was it was it was basically. I was it was it was basically. I was it was it was 2021. I was burnt out from going out too 2021. I was burnt out from going out too 2021. I was burnt out from going out too much at the weekend, not looking after much at the weekend, not looking after much at the weekend, not looking after myself, working too too too much hours, myself, working too too too much hours, myself, working too too too much hours, drinking too much coffee, and I found drinking too much coffee, and I found drinking too much coffee, and I found myself in quarantine, got co and I just myself in quarantine, got co and I just myself in quarantine, got co and I just did like a a lot of reflection on where did like a a lot of reflection on where did like a a lot of reflection on where where my life was going and I wasn't where my life was going and I wasn't where my life was going and I wasn't happy where where I was. And I realized, happy where where I was. And I realized, happy where where I was. And I realized, yeah, I'd been escaping life. And I I I yeah, I'd been escaping life. And I I I yeah, I'd been escaping life. And I I I remember making a decision. I need to
02:00remember making a decision. I need to remember making a decision. I need to quit alcohol. I need to like focus in on quit alcohol. I need to like focus in on quit alcohol. I need to like focus in on building something that's meaningful and building something that's meaningful and building something that's meaningful and I I needed something to replace cold I I needed something to replace cold I I needed something to replace cold water. I needed something to replace water. I needed something to replace water. I needed something to replace alcohol and cold plunging was my anchor. alcohol and cold plunging was my anchor. alcohol and cold plunging was my anchor. So I I turned to my DIY freezer and I So I I turned to my DIY freezer and I So I I turned to my DIY freezer and I started cold plunging every day. Um more started cold plunging every day. Um more started cold plunging every day. Um more of a discipline uh anchor than than the of a discipline uh anchor than than the of a discipline uh anchor than than the the health energy benefits um just to the health energy benefits um just to the health energy benefits um just to keep me doing something hard every day. keep me doing something hard every day. keep me doing something hard every day. And I realized that the DIY freezer was And I realized that the DIY freezer was And I realized that the DIY freezer was was a pain in the ass. It was getting was a pain in the ass. It was getting was a pain in the ass. It was getting dirty. It was hard to maintain. Um it dirty. It was hard to maintain. Um it dirty. It was hard to maintain. Um it was uncomfortable. I had to replace the was uncomfortable. I had to replace the was uncomfortable. I had to replace the water out every week. It was an absolute water out every week. It was an absolute water out every week. It was an absolute ball. So I I I was like, "Oh, there has ball. So I I I was like, "Oh, there has ball. So I I I was like, "Oh, there has to be something better." So I started to be something better." So I started to be something better." So I started sourcing um portable units that I could sourcing um portable units that I could sourcing um portable units that I could create like a a community around. So I create like a a community around. So I create like a a community around. So I started doing um I I started doing started doing um I I started doing started doing um I I started doing Wimhof breath work and and cold plunges Wimhof breath work and and cold plunges Wimhof breath work and and cold plunges in my backyard with a freezer. But I I in my backyard with a freezer. But I I in my backyard with a freezer. But I I was like, "Okay, how do I make something
03:00was like, "Okay, how do I make something was like, "Okay, how do I make something that's clean, portable, easy to that's clean, portable, easy to that's clean, portable, easy to maintain?" And I kind of went down that maintain?" And I kind of went down that maintain?" And I kind of went down that rabbit hole of trying different shelters rabbit hole of trying different shelters rabbit hole of trying different shelters in my garage, different tubs, and in my garage, different tubs, and in my garage, different tubs, and eventually came to the one that we we eventually came to the one that we we eventually came to the one that we we have today. Nice, man. I'm curious if we have today. Nice, man. I'm curious if we have today. Nice, man. I'm curious if we go even further back, um, what made you go even further back, um, what made you go even further back, um, what made you hit rock bottom in the first place? It's hit rock bottom in the first place? It's hit rock bottom in the first place? It's like what do you think was the the like what do you think was the the like what do you think was the the domino effect of things in your life domino effect of things in your life domino effect of things in your life that led to you drinking alcohol and that led to you drinking alcohol and that led to you drinking alcohol and just being in that state to begin with just being in that state to begin with just being in that state to begin with and having the need for the cold plunge and having the need for the cold plunge and having the need for the cold plunge as an anchor? Yeah, I would I would say as an anchor? Yeah, I would I would say as an anchor? Yeah, I would I would say it was just escapism like just it was just escapism like just it was just escapism like just distraction, you know, not not sit distraction, you know, not not sit distraction, you know, not not sit sitting with in your silence with with sitting with in your silence with with sitting with in your silence with with your mind with your thoughts. I Yeah, I your mind with your thoughts. I Yeah, I your mind with your thoughts. I Yeah, I think just like a little bit of think just like a little bit of think just like a little bit of directionalist. I I had the idea for I directionalist. I I had the idea for I directionalist. I I had the idea for I knew I knew I wanted to do something in knew I knew I wanted to do something in knew I knew I wanted to do something in the health and wellness space, but you the health and wellness space, but you the health and wellness space, but you know when you need momentum to build know when you need momentum to build know when you need momentum to build businesses and you need momentum and businesses and you need momentum and businesses and you need momentum and focus to um build something that's focus to um build something that's focus to um build something that's meaningful and I would go out the
04:00meaningful and I would go out the meaningful and I would go out the weekend and and that would disrupt any weekend and and that would disrupt any weekend and and that would disrupt any momentum I had. So momentum I had. So momentum I had. So um I I realized like it was just like a um I I realized like it was just like a um I I realized like it was just like a huge hurdle that had to be removed um to huge hurdle that had to be removed um to huge hurdle that had to be removed um to to to move forward. Um but yeah, I what to to move forward. Um but yeah, I what to to move forward. Um but yeah, I what what got me to it was a after after co what got me to it was a after after co what got me to it was a after after co had ended like all the all the had ended like all the all the had ended like all the all the socializing had amped up like all the socializing had amped up like all the socializing had amped up like all the bars had opened up and everyone just got bars had opened up and everyone just got bars had opened up and everyone just got excited. I got excited and then um I I excited. I got excited and then um I I excited. I got excited and then um I I kind of just burnt out. Like I was kind of just burnt out. Like I was kind of just burnt out. Like I was working a ton. I was having fun a lot as working a ton. I was having fun a lot as working a ton. I was having fun a lot as well. Um, and I kind of just like lost well. Um, and I kind of just like lost well. Um, and I kind of just like lost lost myself a little bit and and it lost myself a little bit and and it lost myself a little bit and and it wasn't until I got that quarantine of wasn't until I got that quarantine of wasn't until I got that quarantine of two weeks of gathering myself and I had two weeks of gathering myself and I had two weeks of gathering myself and I had to sit with my thoughts and it was this to sit with my thoughts and it was this to sit with my thoughts and it was this silence of okay, I've been running away silence of okay, I've been running away silence of okay, I've been running away from my my inner dialogue and it's it's from my my inner dialogue and it's it's from my my inner dialogue and it's it's it's it's similar to what the cold it's it's similar to what the cold it's it's similar to what the cold plunge actually forces you to do. it's plunge actually forces you to do. it's plunge actually forces you to do. it's just forces you to sit with your
05:00just forces you to sit with your just forces you to sit with your thoughts and sit with what what's going thoughts and sit with what what's going thoughts and sit with what what's going on internally and and you have to like on internally and and you have to like on internally and and you have to like um be okay with that and and like learn um be okay with that and and like learn um be okay with that and and like learn from it. So yeah, that's that's kind of from it. So yeah, that's that's kind of from it. So yeah, that's that's kind of where where where it all started. Um, where where where it all started. Um, where where where it all started. Um, but if if I was to take it back a notch but if if I was to take it back a notch but if if I was to take it back a notch further, my my passion built from it further, my my passion built from it further, my my passion built from it from a a a different angle, again, not from a a a different angle, again, not from a a a different angle, again, not the usual angle of, oh, I I was anxious, the usual angle of, oh, I I was anxious, the usual angle of, oh, I I was anxious, depressed, or um it was more from from a depressed, or um it was more from from a depressed, or um it was more from from a community aspect. I was in Colombia and community aspect. I was in Colombia and community aspect. I was in Colombia and I was traveling uh solo and I was I was traveling uh solo and I was I was traveling uh solo and I was looking for a a community of like-minded looking for a a community of like-minded looking for a a community of like-minded people. Um, and I went to a Wimhof people. Um, and I went to a Wimhof people. Um, and I went to a Wimhof workshop. So I I go to it and it's in workshop. So I I go to it and it's in workshop. So I I go to it and it's in this jungle in Colombia, Medigene. Uh this jungle in Colombia, Medigene. Uh this jungle in Colombia, Medigene. Uh there's like tiki torches everywhere. there's like tiki torches everywhere. there's like tiki torches everywhere. There's a big barrel of ice there. It's There's a big barrel of ice there. It's There's a big barrel of ice there. It's it's an eerie feeling. People are kind it's an eerie feeling. People are kind it's an eerie feeling. People are kind of like looking on like scared or of like looking on like scared or of like looking on like scared or intimidated. And uh I wasn't even intimidated. And uh I wasn't even intimidated. And uh I wasn't even thinking about going in the cold plunge, thinking about going in the cold plunge, thinking about going in the cold plunge, but we did the breath work and I just but we did the breath work and I just but we did the breath work and I just felt my energy elevate instantly and I felt my energy elevate instantly and I felt my energy elevate instantly and I was like, "Holy this is sick." And
06:00was like, "Holy this is sick." And was like, "Holy this is sick." And I I I didn't have any swimwear, just had I I I didn't have any swimwear, just had I I I didn't have any swimwear, just had my jean shorts. So I jumped in and then my jean shorts. So I jumped in and then my jean shorts. So I jumped in and then I had this shaman in my ear like telling I had this shaman in my ear like telling I had this shaman in my ear like telling me to calm down and and relax my muscles me to calm down and and relax my muscles me to calm down and and relax my muscles and breathe deeper and it was the and breathe deeper and it was the and breathe deeper and it was the hardest thing ever. My mind was going hardest thing ever. My mind was going hardest thing ever. My mind was going crazy. my my vision was going blurry and crazy. my my vision was going blurry and crazy. my my vision was going blurry and uh I was about to get out and the sh was uh I was about to get out and the sh was uh I was about to get out and the sh was like like like relax deep breaths and like when when he relax deep breaths and like when when he relax deep breaths and like when when he said relax I felt my shoulders uh ease said relax I felt my shoulders uh ease said relax I felt my shoulders uh ease and my my breath got deep and it just I and my my breath got deep and it just I and my my breath got deep and it just I I just surrendered to the cold and it I just surrendered to the cold and it I just surrendered to the cold and it felt a lot easier after that and when I felt a lot easier after that and when I felt a lot easier after that and when I got out obviously I had all the the got out obviously I had all the the got out obviously I had all the the dopamine and elevated energy and I felt dopamine and elevated energy and I felt dopamine and elevated energy and I felt alive. Um, but what was interesting was alive. Um, but what was interesting was alive. Um, but what was interesting was the people that it it brought like the people that it it brought like the people that it it brought like everyone the community that that it that everyone the community that that it that everyone the community that that it that that it that it brought together. Like I that it that it brought together. Like I that it that it brought together. Like I I left there without a community and I left there without a community and I left there without a community and like I I went in without a community and like I I went in without a community and like I I went in without a community and left with some friends and a strong left with some friends and a strong left with some friends and a strong sense of um being and that left a huge
07:00sense of um being and that left a huge sense of um being and that left a huge impression on me. So when I came back to impression on me. So when I came back to impression on me. So when I came back to the states um I started doing these the states um I started doing these the states um I started doing these workshops in my my garage. So I pe I workshops in my my garage. So I pe I workshops in my my garage. So I pe I bring people through like the Wimhof. Um bring people through like the Wimhof. Um bring people through like the Wimhof. Um we do cold cold water immersion and then we do cold cold water immersion and then we do cold cold water immersion and then we jump in the sauna. So that's kind of we jump in the sauna. So that's kind of we jump in the sauna. So that's kind of like where the passion builds. Like I like where the passion builds. Like I like where the passion builds. Like I really love the people that it it brings really love the people that it it brings really love the people that it it brings people who are um big into like people who are um big into like people who are um big into like entrepreneurship or they're they're just entrepreneurship or they're they're just entrepreneurship or they're they're just high performers in in some aspect of high performers in in some aspect of high performers in in some aspect of their life whether it's the gym or their their life whether it's the gym or their their life whether it's the gym or their work or um some some some sort of sort work or um some some some sort of sort work or um some some some sort of sort of sports. So yeah I I really like the of sports. So yeah I I really like the of sports. So yeah I I really like the customer that that it brings. So yeah, customer that that it brings. So yeah, customer that that it brings. So yeah, nice man. Was was Wimhof at that retreat nice man. Was was Wimhof at that retreat nice man. Was was Wimhof at that retreat that you went to in Colia? Uh no, it was that you went to in Colia? Uh no, it was that you went to in Colia? Uh no, it was one of his his instructors. So it was one of his his instructors. So it was one of his his instructors. So it was just Yeah. some guy that that he had just Yeah. some guy that that he had just Yeah. some guy that that he had taught how to do the breath work and do taught how to do the breath work and do taught how to do the breath work and do the cold immersion. Um but yeah, it was the cold immersion. Um but yeah, it was the cold immersion. Um but yeah, it was it was super primal. Like we were we it was super primal. Like we were we it was super primal. Like we were we were doing all the dances in our shorts were doing all the dances in our shorts were doing all the dances in our shorts and getting energy going. It was just and getting energy going. It was just and getting energy going. It was just this big black barrel full of ice where
08:00this big black barrel full of ice where this big black barrel full of ice where three people could like sit into it. three people could like sit into it. three people could like sit into it. There was a guy spinning a bowl above There was a guy spinning a bowl above There was a guy spinning a bowl above our head. Yeah, it was it was a really our head. Yeah, it was it was a really our head. Yeah, it was it was a really good experience. No, it's very cool, good experience. No, it's very cool, good experience. No, it's very cool, man. Like I um I don't remember where I man. Like I um I don't remember where I man. Like I um I don't remember where I heard about it originally. Like I've heard about it originally. Like I've heard about it originally. Like I've seen a lot of Wimhof stuff and I I feel seen a lot of Wimhof stuff and I I feel seen a lot of Wimhof stuff and I I feel like maybe it's just me based off of my like maybe it's just me based off of my like maybe it's just me based off of my algorithms, but I feel like in like a algorithms, but I feel like in like a algorithms, but I feel like in like a year ago, I was seeing nothing but ads year ago, I was seeing nothing but ads year ago, I was seeing nothing but ads for coal plunges. Like it like reached for coal plunges. Like it like reached for coal plunges. Like it like reached its zenith in 2024, I guess. I mean, you its zenith in 2024, I guess. I mean, you its zenith in 2024, I guess. I mean, you you know the market way better than me. you know the market way better than me. you know the market way better than me. Um, so I don't know when it actually Um, so I don't know when it actually Um, so I don't know when it actually peaked, but it seemed like everybody and peaked, but it seemed like everybody and peaked, but it seemed like everybody and their brother was diving into coal their brother was diving into coal their brother was diving into coal plunge therapy. Um, so I got like a plunge therapy. Um, so I got like a plunge therapy. Um, so I got like a simple stock tank from a tractor supply simple stock tank from a tractor supply simple stock tank from a tractor supply co, filled it full of water, and it co, filled it full of water, and it co, filled it full of water, and it works great during the winter time, but works great during the winter time, but works great during the winter time, but man, during the summer time, it doesn't man, during the summer time, it doesn't man, during the summer time, it doesn't do a damn thing for me. Um, so it's not do a damn thing for me. Um, so it's not do a damn thing for me. Um, so it's not really been great from a cold plunge really been great from a cold plunge really been great from a cold plunge standpoint, but just doing that every standpoint, but just doing that every standpoint, but just doing that every single day. I'll jump in there for 2, single day. I'll jump in there for 2, single day. I'll jump in there for 2, three minutes and then just make that three minutes and then just make that three minutes and then just make that how I start my day. And I feel like how I start my day. And I feel like how I start my day. And I feel like starting off like that has so many starting off like that has so many starting off like that has so many psychological benefits. And if you're psychological benefits. And if you're psychological benefits. And if you're doing it with people that are all
09:00doing it with people that are all doing it with people that are all benefiting from it, I can see how that benefiting from it, I can see how that benefiting from it, I can see how that cultural vibe is just next level. Yeah. cultural vibe is just next level. Yeah. cultural vibe is just next level. Yeah. Yeah. Exactly. And it it makes it a bit Yeah. Exactly. And it it makes it a bit Yeah. Exactly. And it it makes it a bit easier as well when you've got like a easier as well when you've got like a easier as well when you've got like a community of people doing it. So you you community of people doing it. So you you community of people doing it. So you you don't want to be the person that gets don't want to be the person that gets don't want to be the person that gets out. So you it it's kind of like a peer out. So you it it's kind of like a peer out. So you it it's kind of like a peer pressure thing, but it's also you're all pressure thing, but it's also you're all pressure thing, but it's also you're all doing something hard together. So it it doing something hard together. So it it doing something hard together. So it it increases that feeling of of increases that feeling of of increases that feeling of of togetherness and and and forms a bond um togetherness and and and forms a bond um togetherness and and and forms a bond um instantly. So yeah, it's it's a great um instantly. So yeah, it's it's a great um instantly. So yeah, it's it's a great um event situation to have like people go event situation to have like people go event situation to have like people go through the Wimhof, the cold and and through the Wimhof, the cold and and through the Wimhof, the cold and and connect um after. But yeah, I love that. connect um after. But yeah, I love that. connect um after. But yeah, I love that. So what's your your protocol then for in So what's your your protocol then for in So what's your your protocol then for in the morning? Is it do you stay in there the morning? Is it do you stay in there the morning? Is it do you stay in there for a few 3 minutes you said? Yeah, it for a few 3 minutes you said? Yeah, it for a few 3 minutes you said? Yeah, it kind of I mean what I typically do is kind of I mean what I typically do is kind of I mean what I typically do is since my rudimentary, you know, stock since my rudimentary, you know, stock since my rudimentary, you know, stock tank plunge is not cold during the tank plunge is not cold during the tank plunge is not cold during the summer, once it starts getting cold summer, once it starts getting cold summer, once it starts getting cold here, um I'll typically start at a here, um I'll typically start at a here, um I'll typically start at a minute and then every single week I minute and then every single week I minute and then every single week I increase by 15 seconds. So a minute for increase by 15 seconds. So a minute for increase by 15 seconds. So a minute for the first week, minute 15, minute 30, the first week, minute 15, minute 30, the first week, minute 15, minute 30, just keep increasing until I'm at like
10:00just keep increasing until I'm at like just keep increasing until I'm at like is either two or 3 minutes, I can't is either two or 3 minutes, I can't is either two or 3 minutes, I can't remember. Um but now it's getting warm remember. Um but now it's getting warm remember. Um but now it's getting warm again, so I just drained my stock tank again, so I just drained my stock tank again, so I just drained my stock tank last weekend actually, so I got to get last weekend actually, so I got to get last weekend actually, so I got to get something. Um, but yeah, typically every something. Um, but yeah, typically every something. Um, but yeah, typically every single day that I'm there, um, which is single day that I'm there, um, which is single day that I'm there, um, which is pretty much the majority of the time. pretty much the majority of the time. pretty much the majority of the time. So, every single day for 2 minutes So, every single day for 2 minutes So, every single day for 2 minutes minimum, and just immediately upon minimum, and just immediately upon minimum, and just immediately upon waking, man, I'll wake up and I'll waking, man, I'll wake up and I'll waking, man, I'll wake up and I'll immediately go out there, jump in the immediately go out there, jump in the immediately go out there, jump in the cold plunge, and then go to the gym. And cold plunge, and then go to the gym. And cold plunge, and then go to the gym. And that's just how how I prefer to start that's just how how I prefer to start that's just how how I prefer to start the day. Nice. Yeah, that's that's like the day. Nice. Yeah, that's that's like the day. Nice. Yeah, that's that's like optimal like testosterone boosting optimal like testosterone boosting optimal like testosterone boosting protocol, like get the coals, then go go protocol, like get the coals, then go go protocol, like get the coals, then go go to the gym. But yeah, you're you're to the gym. But yeah, you're you're to the gym. But yeah, you're you're hitting two things on the head there. hitting two things on the head there. hitting two things on the head there. you're doing something really hard, like you're doing something really hard, like you're doing something really hard, like first thing in the morning when you get first thing in the morning when you get first thing in the morning when you get in the cold plunge, it's it's something in the cold plunge, it's it's something in the cold plunge, it's it's something you don't want to do, but you're also you don't want to do, but you're also you don't want to do, but you're also getting that energy boost and like the getting that energy boost and like the getting that energy boost and like the tea boost that you get from cold tea boost that you get from cold tea boost that you get from cold plunging right before like a a weighted plunging right before like a a weighted plunging right before like a a weighted workout. So, yeah, it's a it's a pretty workout. So, yeah, it's a it's a pretty workout. So, yeah, it's a it's a pretty good protocol. What What is the actual good protocol. What What is the actual good protocol. What What is the actual Wimhof breath work protocol? So, I Wimhof breath work protocol? So, I Wimhof breath work protocol? So, I haven't dove super deep into his
11:00haven't dove super deep into his haven't dove super deep into his research specifically, but you know, research specifically, but you know, research specifically, but you know, he's got a very like his is more so he's got a very like his is more so he's got a very like his is more so breath work than it is cold plunging, breath work than it is cold plunging, breath work than it is cold plunging, but cold plunging partners well with the but cold plunging partners well with the but cold plunging partners well with the breath work. So, what is his protocol breath work. So, what is his protocol breath work. So, what is his protocol per se? Yeah. So, his protocol is like per se? Yeah. So, his protocol is like per se? Yeah. So, his protocol is like three rounds of deep diaphragmic three rounds of deep diaphragmic three rounds of deep diaphragmic breathing. Uh so you're breathing in breathing. Uh so you're breathing in breathing. Uh so you're breathing in through your mouth and it's it's through your mouth and it's it's through your mouth and it's it's similating uh hyper like you're you're similating uh hyper like you're you're similating uh hyper like you're you're basically hyperventilating and it's it's basically hyperventilating and it's it's basically hyperventilating and it's it's similar to what what goes on in the cold similar to what what goes on in the cold similar to what what goes on in the cold plunge. You hyperventilate and then you plunge. You hyperventilate and then you plunge. You hyperventilate and then you go into a calm state. So the breath work go into a calm state. So the breath work go into a calm state. So the breath work you're doing 30 rounds of deep breathing you're doing 30 rounds of deep breathing you're doing 30 rounds of deep breathing through your diaphragm. You're inhaling through your diaphragm. You're inhaling through your diaphragm. You're inhaling through your belly basically. And then through your belly basically. And then through your belly basically. And then you're doing these a series of breath you're doing these a series of breath you're doing these a series of breath holds. Uh and what that does is it it holds. Uh and what that does is it it holds. Uh and what that does is it it switches your sympathetic state uh which switches your sympathetic state uh which switches your sympathetic state uh which is fight or flight into your is fight or flight into your is fight or flight into your parasympathetic state. So your rest and parasympathetic state. So your rest and parasympathetic state. So your rest and digest and yeah it it helps you regulate digest and yeah it it helps you regulate digest and yeah it it helps you regulate your your nervous system. So when you go your your nervous system. So when you go your your nervous system. So when you go then into the cold plunge um it's it's a then into the cold plunge um it's it's a then into the cold plunge um it's it's a lot easier than going just like straight
12:00lot easier than going just like straight lot easier than going just like straight into the cold plunge. You've kind of into the cold plunge. You've kind of into the cold plunge. You've kind of done a warm up beforehand and yeah done a warm up beforehand and yeah done a warm up beforehand and yeah that's that's why they they practice that's that's why they they practice that's that's why they they practice Wimhof before getting in in the water. Wimhof before getting in in the water. Wimhof before getting in in the water. So 30 30 30 inhalations with the So 30 30 30 inhalations with the So 30 30 30 inhalations with the diaphragmic breathing to hyperventilate diaphragmic breathing to hyperventilate diaphragmic breathing to hyperventilate prior to the cold plunge of 30 three prior to the cold plunge of 30 three prior to the cold plunge of 30 three minute uh intervals in the cold plunge. minute uh intervals in the cold plunge. minute uh intervals in the cold plunge. Right. Yeah. So the breath works 30 Right. Yeah. So the breath works 30 Right. Yeah. So the breath works 30 round of 30 breaths and you you do a round of 30 breaths and you you do a round of 30 breaths and you you do a breath hold in the 30th breath for as breath hold in the 30th breath for as breath hold in the 30th breath for as long as you can. Usually a minute minute long as you can. Usually a minute minute long as you can. Usually a minute minute and a half and then you do a big inhale and a half and then you do a big inhale and a half and then you do a big inhale and then you tense your muscles and you and then you tense your muscles and you and then you tense your muscles and you focus like the energy to your forehead. focus like the energy to your forehead. focus like the energy to your forehead. Um, and you do that for like 30 seconds Um, and you do that for like 30 seconds Um, and you do that for like 30 seconds to a minute. Um, as you progress through to a minute. Um, as you progress through to a minute. Um, as you progress through the round, you'll be able to do these the round, you'll be able to do these the round, you'll be able to do these breath holds longer and longer as you as breath holds longer and longer as you as breath holds longer and longer as you as as as you get used to it. And um, yeah. as as you get used to it. And um, yeah. as as you get used to it. And um, yeah. Yeah, you do like 30 of those rounds. So Yeah, you do like 30 of those rounds. So Yeah, you do like 30 of those rounds. So that's like one round. Oh, sorry. Three that's like one round. Oh, sorry. Three that's like one round. Oh, sorry. Three of those rounds. That's that's one of those rounds. That's that's one of those rounds. That's that's one round. Nice. I was um, when I was round. Nice. I was um, when I was round. Nice. I was um, when I was looking into this, I was basically looking into this, I was basically looking into this, I was basically you're hyper oxygenating your red blood
13:00you're hyper oxygenating your red blood you're hyper oxygenating your red blood cells, so you're able to hold your cells, so you're able to hold your cells, so you're able to hold your breath for significantly longer. I think breath for significantly longer. I think breath for significantly longer. I think the first time I cycled through the the first time I cycled through the the first time I cycled through the Wimhof technique, I literally like Wimhof technique, I literally like Wimhof technique, I literally like doubled my breathold time. It's kind of doubled my breathold time. It's kind of doubled my breathold time. It's kind of trippy. trippy. trippy. That's Yeah, that's that's wild. Yeah, That's Yeah, that's that's wild. Yeah, That's Yeah, that's that's wild. Yeah, it it it definitely helps with like um it it it definitely helps with like um it it it definitely helps with like um increasing your your breath hold time increasing your your breath hold time increasing your your breath hold time for sure. Like for sure. Like for sure. Like um deep divers that that do like uh um deep divers that that do like uh um deep divers that that do like uh diving under the sea, they they use the diving under the sea, they they use the diving under the sea, they they use the same breath work to help them like same breath work to help them like same breath work to help them like increase their their lung capacity and increase their their lung capacity and increase their their lung capacity and like their capacity to hold their breath like their capacity to hold their breath like their capacity to hold their breath when they're under there. Mhm. So, I when they're under there. Mhm. So, I when they're under there. Mhm. So, I kind of want to tease out the difference kind of want to tease out the difference kind of want to tease out the difference between the psychological benefits of between the psychological benefits of between the psychological benefits of co-plunching versus that of the, you co-plunching versus that of the, you co-plunching versus that of the, you know, actual physiological benefits. So, know, actual physiological benefits. So, know, actual physiological benefits. So, when it comes to what's actually when it comes to what's actually when it comes to what's actually happening, there's been claims about it happening, there's been claims about it happening, there's been claims about it increasing testosterone, um, increasing increasing testosterone, um, increasing increasing testosterone, um, increasing brown fat relative to white fat, um, brown fat relative to white fat, um, brown fat relative to white fat, um, obviously reducing inflammation. So, can obviously reducing inflammation. So, can obviously reducing inflammation. So, can you kind of speak to what it's actually you kind of speak to what it's actually you kind of speak to what it's actually doing from a physiological standpoint doing from a physiological standpoint doing from a physiological standpoint and then we'll tackle psychological?
14:00and then we'll tackle psychological? and then we'll tackle psychological? Uh, yeah. So the so in terms of like the Uh, yeah. So the so in terms of like the Uh, yeah. So the so in terms of like the brine fat when you get in the cold brine fat when you get in the cold brine fat when you get in the cold plunge it activates uh the the brine plunge it activates uh the the brine plunge it activates uh the the brine fat. So your brine fat uh burns up fat. So your brine fat uh burns up fat. So your brine fat uh burns up glucose. So it helps with um blood sugar glucose. So it helps with um blood sugar glucose. So it helps with um blood sugar in in your in your bloodstream and the in in your in your bloodstream and the in in your in your bloodstream and the what like yeah it helps helps with the what like yeah it helps helps with the what like yeah it helps helps with the blood sugar levels and then in terms of blood sugar levels and then in terms of blood sugar levels and then in terms of the testosterone it stimulates the the testosterone it stimulates the the testosterone it stimulates the luteinizing hormone which is yeah luteinizing hormone which is yeah luteinizing hormone which is yeah directly correlated to tes testosterone directly correlated to tes testosterone directly correlated to tes testosterone um and it also increases like the the um and it also increases like the the um and it also increases like the the the blood flow um in in your body like the blood flow um in in your body like the blood flow um in in your body like you've got more efficient blood flow you've got more efficient blood flow you've got more efficient blood flow which also helps with um which also helps with um which also helps with um testosterone Um, and then kind of like a testosterone Um, and then kind of like a testosterone Um, and then kind of like a indirect piece of it, it the the the indirect piece of it, it the the the indirect piece of it, it the the the cold water immersion helps with your cold water immersion helps with your cold water immersion helps with your sleep efficiency. So it helps with ren sleep efficiency. So it helps with ren sleep efficiency. So it helps with ren your REM cycles and that also like your REM cycles and that also like your REM cycles and that also like indirectly helps with testosterone as indirectly helps with testosterone as indirectly helps with testosterone as well. So you to optimize sleep, you well. So you to optimize sleep, you well. So you to optimize sleep, you don't necessarily need to be
15:00don't necessarily need to be don't necessarily need to be co-plunching prior to sleep, right? Like co-plunching prior to sleep, right? Like co-plunching prior to sleep, right? Like from a training standpoint, I've read from a training standpoint, I've read from a training standpoint, I've read that it's not optimal to cold plunge that it's not optimal to cold plunge that it's not optimal to cold plunge post exercise because then you're kind post exercise because then you're kind post exercise because then you're kind of minimizing the acute inflammation of minimizing the acute inflammation of minimizing the acute inflammation that you're shooting for with the that you're shooting for with the that you're shooting for with the training cycle. But from a sleep training cycle. But from a sleep training cycle. But from a sleep optimization standpoint, does it matter optimization standpoint, does it matter optimization standpoint, does it matter when you're cold plunging relative to when you're cold plunging relative to when you're cold plunging relative to when you're going to sleep? So, yeah, when you're going to sleep? So, yeah, when you're going to sleep? So, yeah, that's that's a good question. So, so that's that's a good question. So, so that's that's a good question. So, so with with cold plunging uh to help with with with cold plunging uh to help with with with cold plunging uh to help with sleep, you usually do it like an hour or sleep, you usually do it like an hour or sleep, you usually do it like an hour or before bed. And the reason being it it before bed. And the reason being it it before bed. And the reason being it it lowers your heart rate. Uh it like lowers your heart rate. Uh it like lowers your heart rate. Uh it like reduces your core body temperature and reduces your core body temperature and reduces your core body temperature and it gives it gives you a chance to it gives it gives you a chance to it gives it gives you a chance to recover from from the this the like the recover from from the this the like the recover from from the this the like the stressful environment of getting in the stressful environment of getting in the cold. Um so yeah, it's it that that's cold. Um so yeah, it's it that that's cold. Um so yeah, it's it that that's what like it it kind of like lowers your what like it it kind of like lowers your what like it it kind of like lowers your your body temperature and helps you your body temperature and helps you your body temperature and helps you relax before you go to bed. Gotcha. relax before you go to bed. Gotcha. relax before you go to bed. Gotcha. Gotcha. Um what about the contrast Gotcha. Um what about the contrast Gotcha. Um what about the contrast therapy? So a lot of people pair the therapy? So a lot of people pair the therapy? So a lot of people pair the cold plunge with sauna. um kind of go cold plunge with sauna. um kind of go cold plunge with sauna. um kind of go back and forth, cycle through multiple
16:00back and forth, cycle through multiple back and forth, cycle through multiple times. Is there a particular protocol times. Is there a particular protocol times. Is there a particular protocol that you would recommend in that regard? that you would recommend in that regard? that you would recommend in that regard? Like is there a certain amount of time Like is there a certain amount of time Like is there a certain amount of time you need to spend in each um or how many you need to spend in each um or how many you need to spend in each um or how many times do you ideally want to cycle times do you ideally want to cycle times do you ideally want to cycle through them? Yeah. So, cycling through through them? Yeah. So, cycling through through them? Yeah. So, cycling through is usually like three three rounds of is usually like three three rounds of is usually like three three rounds of each. So, you you get in the sauna for each. So, you you get in the sauna for each. So, you you get in the sauna for 10 to 15 minutes, then you go into the 10 to 15 minutes, then you go into the 10 to 15 minutes, then you go into the cold plunge for uh a minute and a half cold plunge for uh a minute and a half cold plunge for uh a minute and a half to 2 minutes. And you do that uh three to 2 minutes. And you do that uh three to 2 minutes. And you do that uh three times. And what that does is it's it's times. And what that does is it's it's times. And what that does is it's it's kind of like a a vascular pump, if you kind of like a a vascular pump, if you kind of like a a vascular pump, if you will. You your the cold is uh will. You your the cold is uh will. You your the cold is uh constricting your your blood vessels. constricting your your blood vessels. constricting your your blood vessels. The blood's rushing to your core, your The blood's rushing to your core, your The blood's rushing to your core, your extre your your internal organs, and extre your your internal organs, and extre your your internal organs, and then when you get out into the the hot then when you get out into the the hot then when you get out into the the hot sauna, everything expands. Your blood sauna, everything expands. Your blood sauna, everything expands. Your blood rushes to to your extremities and um you rushes to to your extremities and um you rushes to to your extremities and um you get that like energy an energy surge. So get that like energy an energy surge. So get that like energy an energy surge. So it it increases like it increases like it it increases like it increases like it it increases like it increases like the the um lymphatic drainage. So any the the um lymphatic drainage. So any the the um lymphatic drainage. So any toxins are removed. It helps reduce toxins are removed. It helps reduce toxins are removed. It helps reduce inflammation more effectively. Um you
17:00inflammation more effectively. Um you inflammation more effectively. Um you there's more oxygen that goes to your there's more oxygen that goes to your there's more oxygen that goes to your your your your cells. Um so yeah, it's your your your cells. Um so yeah, it's your your your cells. Um so yeah, it's like this vascular pump that helps um like this vascular pump that helps um like this vascular pump that helps um recovery. Gotcha. Is there I'm assuming recovery. Gotcha. Is there I'm assuming recovery. Gotcha. Is there I'm assuming like a traditional sauna would be better like a traditional sauna would be better like a traditional sauna would be better than an infrared sauna for instance than an infrared sauna for instance than an infrared sauna for instance because it's going to get significantly because it's going to get significantly because it's going to get significantly hotter. Um, so you're going to have more hotter. Um, so you're going to have more hotter. Um, so you're going to have more of a contrast, right? Right. Exactly. of a contrast, right? Right. Exactly. of a contrast, right? Right. Exactly. Yeah. The the Yeah. The bigger the Yeah. The the Yeah. The bigger the Yeah. The the Yeah. The bigger the contrast, the the the more intense the contrast, the the the more intense the contrast, the the the more intense the the effects. Gotcha. Gotcha. Um, from a the effects. Gotcha. Gotcha. Um, from a the effects. Gotcha. Gotcha. Um, from a psychological standpoint, what do you psychological standpoint, what do you psychological standpoint, what do you find beneficial personally? This can be find beneficial personally? This can be find beneficial personally? This can be more individualized, but like when more individualized, but like when more individualized, but like when you're doing the cold plunge, cold you're doing the cold plunge, cold you're doing the cold plunge, cold therapy, like how are you framing it? therapy, like how are you framing it? therapy, like how are you framing it? Like are you trying to meditate as Like are you trying to meditate as Like are you trying to meditate as you're doing it or what are you noticing you're doing it or what are you noticing you're doing it or what are you noticing from a beneficial standpoint from a beneficial standpoint from a beneficial standpoint psychologically speaking? Yeah. So psychologically speaking? Yeah. So psychologically speaking? Yeah. So psychologically, like you said, when you psychologically, like you said, when you psychologically, like you said, when you when you're sitting in front of the cold when you're sitting in front of the cold when you're sitting in front of the cold plunge, it's it's 37 degree water or plunge, it's it's 37 degree water or plunge, it's it's 37 degree water or below and you've got like two choices. below and you've got like two choices. below and you've got like two choices. So it's an act of discipline and and So it's an act of discipline and and So it's an act of discipline and and mental fortitude you have to overcome.
18:00mental fortitude you have to overcome. mental fortitude you have to overcome. So that's that's kind of like the So that's that's kind of like the So that's that's kind of like the discipline aspect, but also this there's discipline aspect, but also this there's discipline aspect, but also this there's a stress stress-like aspect of as well. a stress stress-like aspect of as well. a stress stress-like aspect of as well. So when you get in the cold plunge, uh So when you get in the cold plunge, uh So when you get in the cold plunge, uh it's a stressful environment. So you're it's a stressful environment. So you're it's a stressful environment. So you're you're you're training yourself to to be you're you're training yourself to to be you're you're training yourself to to be better controlled and stressful better controlled and stressful better controlled and stressful environments in your day-to-day life. Uh environments in your day-to-day life. Uh environments in your day-to-day life. Uh so when you get in the cold plunge, you so when you get in the cold plunge, you so when you get in the cold plunge, you go into the sympathetic state of fight go into the sympathetic state of fight go into the sympathetic state of fight or flight and then after a minute and a or flight and then after a minute and a or flight and then after a minute and a half, 2 minutes, you go into the half, 2 minutes, you go into the half, 2 minutes, you go into the parasympathetic state. So it switches uh parasympathetic state. So it switches uh parasympathetic state. So it switches uh rest and digest. So that that increases rest and digest. So that that increases rest and digest. So that that increases your like sensitivity or your your your your like sensitivity or your your your your like sensitivity or your your your tolerance to stress in in your tolerance to stress in in your tolerance to stress in in your day-to-day life. So, if something pops day-to-day life. So, if something pops day-to-day life. So, if something pops up at work or um you've got a fire that up at work or um you've got a fire that up at work or um you've got a fire that happens in in in work or your your um happens in in in work or your your um happens in in in work or your your um your job and or if someone cuts you off your job and or if someone cuts you off your job and or if someone cuts you off in a in in in uh when you're driving, in a in in in uh when you're driving, in a in in in uh when you're driving, like these these things aren't as like these these things aren't as like these these things aren't as stressful as as they would be without stressful as as they would be without stressful as as they would be without cold plenching. Like coal plenching is cold plenching. Like coal plenching is cold plenching. Like coal plenching is kind of like the gym for your mind, if kind of like the gym for your mind, if kind of like the gym for your mind, if you will, and helps you like deal with
19:00you will, and helps you like deal with you will, and helps you like deal with these these everyday stressors um these these everyday stressors um these these everyday stressors um better. Yeah, I definitely like the better. Yeah, I definitely like the better. Yeah, I definitely like the first month or so of doing it, I don't first month or so of doing it, I don't first month or so of doing it, I don't really look forward to it at all. pretty really look forward to it at all. pretty really look forward to it at all. pretty much dread it every time I wake up. Uh much dread it every time I wake up. Uh much dread it every time I wake up. Uh but after about a month, I find myself but after about a month, I find myself but after about a month, I find myself genuinely looking forward to it every genuinely looking forward to it every genuinely looking forward to it every morning. Yeah. Yeah. So, yeah, when when morning. Yeah. Yeah. So, yeah, when when morning. Yeah. Yeah. So, yeah, when when you start off, it's it's a lot harder you start off, it's it's a lot harder you start off, it's it's a lot harder because, you know, your your body's not because, you know, your your body's not because, you know, your your body's not used to the especially if you're going used to the especially if you're going used to the especially if you're going into like really cold water. Um like if into like really cold water. Um like if into like really cold water. Um like if it's 37°, 33° um it's a lot it's very it's 37°, 33° um it's a lot it's very it's 37°, 33° um it's a lot it's very jarring, you know. So as as you become jarring, you know. So as as you become jarring, you know. So as as you become as your your stress tolerance increases as your your stress tolerance increases as your your stress tolerance increases then it it it it becomes like there's then it it it it becomes like there's then it it it it becomes like there's less of a barrier to get in there and less of a barrier to get in there and less of a barrier to get in there and obviously you get the dopamine hit and obviously you get the dopamine hit and obviously you get the dopamine hit and neurepinephrine and and end endorphins neurepinephrine and and end endorphins neurepinephrine and and end endorphins which is what attracts you to like do it which is what attracts you to like do it which is what attracts you to like do it all the time. So it becomes there's less all the time. So it becomes there's less all the time. So it becomes there's less there's less of a threshold to get in there's less of a threshold to get in there's less of a threshold to get in and then you still got that huge reward and then you still got that huge reward and then you still got that huge reward at the end that you always look for like at the end that you always look for like at the end that you always look for like the increased energy, the better mood, the increased energy, the better mood, the increased energy, the better mood, better clarity, better focus. Um, so
20:00better clarity, better focus. Um, so better clarity, better focus. Um, so yeah, that that does make sense. I I've yeah, that that does make sense. I I've yeah, that that does make sense. I I've also went through the same same pattern also went through the same same pattern also went through the same same pattern that you you you just talked about where that you you you just talked about where that you you you just talked about where I I was trying to get in the cold I I was trying to get in the cold I I was trying to get in the cold plunging like regularly every day. Like plunging like regularly every day. Like plunging like regularly every day. Like I was only doing it for four four times I was only doing it for four four times I was only doing it for four four times a week and I was getting in at 37 and it a week and I was getting in at 37 and it a week and I was getting in at 37 and it was hard to keep a consistent schedule, was hard to keep a consistent schedule, was hard to keep a consistent schedule, you know, like it's so so hard. And I you know, like it's so so hard. And I you know, like it's so so hard. And I was doing the same thing, getting in was doing the same thing, getting in was doing the same thing, getting in right in the morning, right after I wake right in the morning, right after I wake right in the morning, right after I wake up. Uh and I what I found was if I took up. Uh and I what I found was if I took up. Uh and I what I found was if I took my ego away and went in at a higher my ego away and went in at a higher my ego away and went in at a higher temperature like 60 55 just to anchor temperature like 60 55 just to anchor temperature like 60 55 just to anchor the habit you know like do that for a the habit you know like do that for a the habit you know like do that for a week and don't tell anyone and then uh I week and don't tell anyone and then uh I week and don't tell anyone and then uh I would I would just try to remove the would I would just try to remove the would I would just try to remove the frict as much friction as possible. So I frict as much friction as possible. So I frict as much friction as possible. So I would just put on like comfy joggers, would just put on like comfy joggers, would just put on like comfy joggers, comfy like hoodie and I was like okay comfy like hoodie and I was like okay comfy like hoodie and I was like okay when that when those things are put on when that when those things are put on when that when those things are put on it's going to happen. And if I remove it's going to happen. And if I remove it's going to happen. And if I remove like the the huge friction of like like the the huge friction of like like the the huge friction of like extreme temperature and just gradually
21:00extreme temperature and just gradually extreme temperature and just gradually like lower it down um as you as you like lower it down um as you as you like lower it down um as you as you progressively like overloaded the gym progressively like overloaded the gym progressively like overloaded the gym then that helped me a lot like it it then that helped me a lot like it it then that helped me a lot like it it like it's been like the longest streak like it's been like the longest streak like it's been like the longest streak I've been able to do is right now is I've been able to do is right now is I've been able to do is right now is like I'm at 60 or 70 days. Um, so yeah, like I'm at 60 or 70 days. Um, so yeah, like I'm at 60 or 70 days. Um, so yeah, now I'm at like the temperature I want now I'm at like the temperature I want now I'm at like the temperature I want to be at, 37 and I'm at the 3 minute to be at, 37 and I'm at the 3 minute to be at, 37 and I'm at the 3 minute mark, 4 minutes, and it's not, like you mark, 4 minutes, and it's not, like you mark, 4 minutes, and it's not, like you said, it's a lot easier. Like I don't said, it's a lot easier. Like I don't said, it's a lot easier. Like I don't think about it. I look forward to it. think about it. I look forward to it. think about it. I look forward to it. Um, but yeah, I I if anyone's getting Um, but yeah, I I if anyone's getting Um, but yeah, I I if anyone's getting into it, don't be afraid to like have into it, don't be afraid to like have into it, don't be afraid to like have the temperature a little bit high just the temperature a little bit high just the temperature a little bit high just to get the the habit ingrained and and to get the the habit ingrained and and to get the the habit ingrained and and and uh so you you you do it and uh so you you you do it and uh so you you you do it repetitively. Yeah, man. Like for me repetitively. Yeah, man. Like for me repetitively. Yeah, man. Like for me with it just being a stock tank, like with it just being a stock tank, like with it just being a stock tank, like you know, I'll start when it starts you know, I'll start when it starts you know, I'll start when it starts getting cold outside. So it's naturally getting cold outside. So it's naturally getting cold outside. So it's naturally the water temperatur warmer, but then by the water temperatur warmer, but then by the water temperatur warmer, but then by January I'm busting through 8 in of ice January I'm busting through 8 in of ice January I'm busting through 8 in of ice to get in there. And like that's a whole to get in there. And like that's a whole to get in there. And like that's a whole another ball game. Like when I'm walking another ball game. Like when I'm walking another ball game. Like when I'm walking out of it and I'm like feet are in snow, out of it and I'm like feet are in snow, out of it and I'm like feet are in snow, it's just psychologically much more
22:00it's just psychologically much more it's just psychologically much more taxing than just jumping it when it's taxing than just jumping it when it's taxing than just jumping it when it's not too terribly cold. Yeah. Um what not too terribly cold. Yeah. Um what not too terribly cold. Yeah. Um what what about the um are are you team what about the um are are you team what about the um are are you team submerge head or not submerge head? submerge head or not submerge head? submerge head or not submerge head? because I've heard different thoughts on because I've heard different thoughts on because I've heard different thoughts on on that. Like where's the benefits come? on that. Like where's the benefits come? on that. Like where's the benefits come? Does it is it better to fully submerge Does it is it better to fully submerge Does it is it better to fully submerge your head at the end? I personally think your head at the end? I personally think your head at the end? I personally think it's like a waste of time if you don't it's like a waste of time if you don't it's like a waste of time if you don't sm submerge your head like it you sm submerge your head like it you sm submerge your head like it you activate the mamoleian dive reflex which activate the mamoleian dive reflex which activate the mamoleian dive reflex which is is when you put your your face in the is is when you put your your face in the is is when you put your your face in the water like a lot of therapists actually water like a lot of therapists actually water like a lot of therapists actually recommend it to people with anxiety or recommend it to people with anxiety or recommend it to people with anxiety or or if they have panic attacks put your or if they have panic attacks put your or if they have panic attacks put your head in icy water and what that does it head in icy water and what that does it head in icy water and what that does it instantly lowers your your heart rate. instantly lowers your your heart rate. instantly lowers your your heart rate. It it it um yeah forces the blood to It it it um yeah forces the blood to It it it um yeah forces the blood to your your core and helps you like clear your your core and helps you like clear your your core and helps you like clear your mind. Uh when you like get in your mind. Uh when you like get in your mind. Uh when you like get in there, you're you obviously increase there, you're you obviously increase there, you're you obviously increase like the the blood circulation to your like the the blood circulation to your like the the blood circulation to your head as well. So you get that more of a head as well. So you get that more of a head as well. So you get that more of a you get that more of a high feeling when you get that more of a high feeling when you get that more of a high feeling when you when you just get out. Um and you when you just get out. Um and you when you just get out. Um and obviously the the the vagus nerve is at
23:00obviously the the the vagus nerve is at obviously the the the vagus nerve is at the top of your neck as well. So you've the top of your neck as well. So you've the top of your neck as well. So you've got the mimolian die reflex activated. got the mimolian die reflex activated. got the mimolian die reflex activated. your vag nerves completely submerged your vag nerves completely submerged your vag nerves completely submerged which controls your sympathetic and which controls your sympathetic and which controls your sympathetic and parasympathetic state. So you're you're parasympathetic state. So you're you're parasympathetic state. So you're you're you're activating like the full body you're activating like the full body you're activating like the full body submersion. I feel that gives you like submersion. I feel that gives you like the 100% like full feeling of a proper the 100% like full feeling of a proper the 100% like full feeling of a proper cold plunge. And you do that at the very cold plunge. And you do that at the very cold plunge. And you do that at the very beginning or the very end of the plunge? beginning or the very end of the plunge? beginning or the very end of the plunge? I would usually do at the end. Um but I would usually do at the end. Um but I would usually do at the end. Um but yeah, if you do it at the start, it it's yeah, if you do it at the start, it it's yeah, if you do it at the start, it it's start and end like it it helps as well. start and end like it it helps as well. start and end like it it helps as well. Um, it depends like where you're at Um, it depends like where you're at Um, it depends like where you're at cuz now is you probably experienced cuz now is you probably experienced cuz now is you probably experienced this, but when you get to a stage where this, but when you get to a stage where this, but when you get to a stage where you're at the really low temperature, you're at the really low temperature, you're at the really low temperature, you're going into ice and it's 3 to 5 you're going into ice and it's 3 to 5 you're going into ice and it's 3 to 5 minutes and it's not that hard. You have minutes and it's not that hard. You have minutes and it's not that hard. You have to find ways to make it harder. So head to find ways to make it harder. So head to find ways to make it harder. So head dunking straight away when you get in is dunking straight away when you get in is dunking straight away when you get in is a pretty big barrier. Like that's that's a pretty big barrier. Like that's that's a pretty big barrier. Like that's that's pretty hard. And Dr. Dr. Hubman talks pretty hard. And Dr. Dr. Hubman talks pretty hard. And Dr. Dr. Hubman talks about this where you have to increase about this where you have to increase about this where you have to increase the difficulty and he calls it adding the difficulty and he calls it adding the difficulty and he calls it adding walls. So adding walls is a form of like
24:00walls. So adding walls is a form of like walls. So adding walls is a form of like making it more difficult for yourself. making it more difficult for yourself. making it more difficult for yourself. So a head dunk would be that. Submerging So a head dunk would be that. Submerging So a head dunk would be that. Submerging your hands would be that. Standing up your hands would be that. Standing up your hands would be that. Standing up and getting down again would be that. and getting down again would be that. and getting down again would be that. And moving your body when you're in And moving your body when you're in And moving your body when you're in there so it removes the thermal layer there so it removes the thermal layer there so it removes the thermal layer and you you don't get comfortable. So and you you don't get comfortable. So and you you don't get comfortable. So it's like sitting in a river. Um so it's like sitting in a river. Um so it's like sitting in a river. Um so there's like multiple different ways to there's like multiple different ways to there's like multiple different ways to make it harder. Uh yeah, to to me to to make it harder. Uh yeah, to to me to to make it harder. Uh yeah, to to me to to answer your question, I I would head answer your question, I I would head answer your question, I I would head dunk at the very end. Um and I would dunk at the very end. Um and I would dunk at the very end. Um and I would hold it for like 15 to 20 seconds and hold it for like 15 to 20 seconds and hold it for like 15 to 20 seconds and and then and then get out. I feel pretty and then and then get out. I feel pretty and then and then get out. I feel pretty good. Yeah, it's I mean submerging your good. Yeah, it's I mean submerging your good. Yeah, it's I mean submerging your hands and then moving your arms is hands and then moving your arms is hands and then moving your arms is increasingly more difficult. Like that increasingly more difficult. Like that increasingly more difficult. Like that is it's wild how much of a difference is it's wild how much of a difference is it's wild how much of a difference that actually makes. But just simply that actually makes. But just simply that actually makes. But just simply having your hands in there and moving having your hands in there and moving having your hands in there and moving your arms is much much colder. Oh yeah. your arms is much much colder. Oh yeah. your arms is much much colder. Oh yeah. Yeah. It's just your like extremities Yeah. It's just your like extremities Yeah. It's just your like extremities there's it's so sensitive there. your there's it's so sensitive there. your there's it's so sensitive there. your feet as well. They're like the hardest feet as well. They're like the hardest feet as well. They're like the hardest parts. I think I heard it on Huberman's parts. I think I heard it on Huberman's parts. I think I heard it on Huberman's podcast, but he was basically suggesting podcast, but he was basically suggesting podcast, but he was basically suggesting if it was him that the benefits come if it was him that the benefits come if it was him that the benefits come with 11 total minutes on a weekly basis.
25:00with 11 total minutes on a weekly basis. with 11 total minutes on a weekly basis. So, you can break that up however best So, you can break that up however best So, you can break that up however best suits the individual. But a a goal for suits the individual. But a a goal for suits the individual. But a a goal for shooting for 20 or 11 total minutes over shooting for 20 or 11 total minutes over shooting for 20 or 11 total minutes over the course of a week is kind of like the the course of a week is kind of like the the course of a week is kind of like the sweet spot. Is that is that accurate? sweet spot. Is that is that accurate? sweet spot. Is that is that accurate? Yeah, like that's that's like the Yeah, like that's that's like the Yeah, like that's that's like the general general consensus. 11 minutes is general general consensus. 11 minutes is general general consensus. 11 minutes is is where you get the almost optimal is where you get the almost optimal is where you get the almost optimal benefits like around 50° three two to benefits like around 50° three two to benefits like around 50° three two to three minutes per session. Uh but I I three minutes per session. Uh but I I three minutes per session. Uh but I I mean I I I copunge a lot more than that mean I I I copunge a lot more than that mean I I I copunge a lot more than that and I like some people say oh you you and I like some people say oh you you and I like some people say oh you you can overdo it but just like track your can overdo it but just like track your can overdo it but just like track your stuff. Get get an O ring, get a Garmin, stuff. Get get an O ring, get a Garmin, stuff. Get get an O ring, get a Garmin, like see how it affects you. Like do you like see how it affects you. Like do you like see how it affects you. Like do you feel good or do you not? If you like feel good or do you not? If you like feel good or do you not? If you like cold plinch like a ton every week, every cold plinch like a ton every week, every cold plinch like a ton every week, every every day, twice a day. Like I I would every day, twice a day. Like I I would every day, twice a day. Like I I would say everyone's like different. So just say everyone's like different. So just say everyone's like different. So just like track how how how it looks on the like track how how how it looks on the like track how how how it looks on the data and like how you feel. Um but yeah, data and like how you feel. Um but yeah, data and like how you feel. Um but yeah, I I think there's like no no one shoe I I think there's like no no one shoe I I think there's like no no one shoe fits everyone. Like it's just everyone fits everyone. Like it's just everyone fits everyone. Like it's just everyone has their own own type of protocol um
26:00has their own own type of protocol um has their own own type of protocol um depending on what they're trying to depending on what they're trying to depending on what they're trying to optimize for. So for me, like I'm trying optimize for. So for me, like I'm trying optimize for. So for me, like I'm trying to optimize for like like clarity and to optimize for like like clarity and to optimize for like like clarity and and energy and discipline. So I do that and energy and discipline. So I do that and energy and discipline. So I do that in the morning. I do it as as cold as I in the morning. I do it as as cold as I in the morning. I do it as as cold as I can and I do it for like 3 minutes and I can and I do it for like 3 minutes and I can and I do it for like 3 minutes and I head dunk as well to give me that that head dunk as well to give me that that head dunk as well to give me that that clarity and and and energy and focus clarity and and and energy and focus clarity and and and energy and focus that I that I want. Um but yeah, some that I that I want. Um but yeah, some that I that I want. Um but yeah, some people might be do do it for like people might be do do it for like people might be do do it for like different reasons. So depends what what different reasons. So depends what what different reasons. So depends what what your protocol is. Totally. Where are you your protocol is. Totally. Where are you your protocol is. Totally. Where are you from originally, man? That's not a an from originally, man? That's not a an from originally, man? That's not a an accent from the States. Uh originally accent from the States. Uh originally accent from the States. Uh originally from Ireland. Uh what brought you to the from Ireland. Uh what brought you to the from Ireland. Uh what brought you to the States? I came over. So I I came over States? I came over. So I I came over States? I came over. So I I came over for a summer and I I came with my best for a summer and I I came with my best for a summer and I I came with my best friend. Had the best summer of my life. friend. Had the best summer of my life. friend. Had the best summer of my life. I was I came from England where I was at I was I came from England where I was at I was I came from England where I was at university and came over here and it was university and came over here and it was university and came over here and it was just a stark contrast from what I was just a stark contrast from what I was just a stark contrast from what I was used to. people are like running in the used to. people are like running in the used to. people are like running in the mornings like super healthy lifestyle mornings like super healthy lifestyle mornings like super healthy lifestyle like surfing and all I was used to back like surfing and all I was used to back like surfing and all I was used to back in England was going to the bar and play
27:00in England was going to the bar and play in England was going to the bar and play playing Irish football. So it was just a playing Irish football. So it was just a playing Irish football. So it was just a massive difference in lifestyles. And massive difference in lifestyles. And massive difference in lifestyles. And when I went back to England to to go when I went back to England to to go when I went back to England to to go into a job, my first engineering job, I into a job, my first engineering job, I into a job, my first engineering job, I I just was like, I need to get back to I just was like, I need to get back to I just was like, I need to get back to San Diego. It's it's where it's at. So San Diego. It's it's where it's at. So San Diego. It's it's where it's at. So you're in San Diego now? Yeah, San you're in San Diego now? Yeah, San you're in San Diego now? Yeah, San Diego. Well, talk to me about the Diego. Well, talk to me about the Diego. Well, talk to me about the business side, man. So, there's a ton of business side, man. So, there's a ton of business side, man. So, there's a ton of plunge companies out there. What sets plunge companies out there. What sets plunge companies out there. What sets Energize apart from the rest? What where Energize apart from the rest? What where Energize apart from the rest? What where are y'all different? What's y'all's are y'all different? What's y'all's are y'all different? What's y'all's competitive advantage? Like, let's go competitive advantage? Like, let's go competitive advantage? Like, let's go into the weeds of the business, if into the weeds of the business, if into the weeds of the business, if you're if you're willing. Uh, yeah. you're if you're willing. Uh, yeah. you're if you're willing. Uh, yeah. So, yeah. So, right now, we just have So, yeah. So, right now, we just have So, yeah. So, right now, we just have one co-un product. We we were one of the one co-un product. We we were one of the one co-un product. We we were one of the first to to market. So, back in 2022, we first to to market. So, back in 2022, we first to to market. So, back in 2022, we launched Indiegogo. Um, we got launched Indiegogo. Um, we got launched Indiegogo. Um, we got successfully funded by like 50 to 60 successfully funded by like 50 to 60 successfully funded by like 50 to 60 backers. uh we we delivered to all of backers. uh we we delivered to all of backers. uh we we delivered to all of them and then we went on to e-commerce, them and then we went on to e-commerce, them and then we went on to e-commerce, Shopify. Uh and we we were like the Shopify. Uh and we we were like the Shopify. Uh and we we were like the first portable cold plunge company. So first portable cold plunge company. So first portable cold plunge company. So there wasn't too many players. Now
28:00there wasn't too many players. Now there wasn't too many players. Now there's a lot of different like cold there's a lot of different like cold there's a lot of different like cold plunges out there, a lot of different plunges out there, a lot of different plunges out there, a lot of different portable ones. Um so right now it comes portable ones. Um so right now it comes portable ones. Um so right now it comes down to like brand differentiation. Like down to like brand differentiation. Like down to like brand differentiation. Like we're we're all about community. My my we're we're all about community. My my we're we're all about community. My my passion formed or was was uh was was passion formed or was was uh was was passion formed or was was uh was was planted in Colombia when I went to that planted in Colombia when I went to that planted in Colombia when I went to that community event. And I I feel like that community event. And I I feel like that community event. And I I feel like that ethos has came came into energize. So I ethos has came came into energize. So I ethos has came came into energize. So I do the same thing at my house. I bring do the same thing at my house. I bring do the same thing at my house. I bring people over. We do we do cold plunge people over. We do we do cold plunge people over. We do we do cold plunge Wimhof and my vision is to like spread Wimhof and my vision is to like spread Wimhof and my vision is to like spread that across the the United States like that across the the United States like that across the the United States like have those kind of hubs. Um in terms of have those kind of hubs. Um in terms of have those kind of hubs. Um in terms of product differentiation, we are coming product differentiation, we are coming product differentiation, we are coming out with uh a different product next out with uh a different product next out with uh a different product next month and the goal there is to spread month and the goal there is to spread month and the goal there is to spread cold water therapy as far as possible. cold water therapy as far as possible. cold water therapy as far as possible. So, it's going to be like a slightly So, it's going to be like a slightly So, it's going to be like a slightly less barrier to entry in terms of price less barrier to entry in terms of price less barrier to entry in terms of price point. It's still going to have all the point. It's still going to have all the point. It's still going to have all the features that you want. Uh, but it's not features that you want. Uh, but it's not features that you want. Uh, but it's not going to have like the bell extra bells going to have like the bell extra bells going to have like the bell extra bells and whistles that some of the more and whistles that some of the more and whistles that some of the more advanced people want. Um, so that that advanced people want. Um, so that that advanced people want. Um, so that that will have like more of a product USB
29:00will have like more of a product USB will have like more of a product USB than than we currently have. Like our than than we currently have. Like our than than we currently have. Like our product right now, um, it it it goes hot product right now, um, it it it goes hot product right now, um, it it it goes hot and cold. So, it goes hot tub and cold and cold. So, it goes hot tub and cold and cold. So, it goes hot tub and cold tub. goes down to 37°, goes up to 105° tub. goes down to 37°, goes up to 105° tub. goes down to 37°, goes up to 105° for hot immersion. Um, it's it's the for hot immersion. Um, it's it's the for hot immersion. Um, it's it's the deepest tub on the market. So, when you deepest tub on the market. So, when you deepest tub on the market. So, when you get in, it's full body submersion. get in, it's full body submersion. get in, it's full body submersion. You're right up to your neck and you you You're right up to your neck and you you You're right up to your neck and you you activate your vagus nerve even if you're activate your vagus nerve even if you're activate your vagus nerve even if you're 6'5. And, uh, yeah, the Chiller's app 6'5. And, uh, yeah, the Chiller's app 6'5. And, uh, yeah, the Chiller's app controlled. Um, and we controlled. Um, and we controlled. Um, and we uh, yeah, we yeah, it's it's a it's a uh, yeah, we yeah, it's it's a it's a uh, yeah, we yeah, it's it's a it's a drop stitch fabric tub. So, it's it's drop stitch fabric tub. So, it's it's drop stitch fabric tub. So, it's it's the same same material that they use for the same same material that they use for the same same material that they use for stand up paddle boards and it it's rock stand up paddle boards and it it's rock stand up paddle boards and it it's rock hard. Um, but yeah, this other product hard. Um, but yeah, this other product hard. Um, but yeah, this other product that we're launching, it's it's going to that we're launching, it's it's going to that we're launching, it's it's going to be more of like a small uh pod shape, so be more of like a small uh pod shape, so be more of like a small uh pod shape, so it's not going to take up as much of it's not going to take up as much of it's not going to take up as much of footprint. It's it's going to be good footprint. It's it's going to be good footprint. It's it's going to be good for people with smaller apartments or for people with smaller apartments or for people with smaller apartments or homes um and are a bit more like price homes um and are a bit more like price homes um and are a bit more like price sensitive. So, that's that's kind of sensitive. So, that's that's kind of sensitive. So, that's that's kind of where we're at. We're going to launch
30:00where we're at. We're going to launch where we're at. We're going to launch more products that are outside of the more products that are outside of the more products that are outside of the cold plunge industry in it could could cold plunge industry in it could could cold plunge industry in it could could be like saunas or float tanks or um like be like saunas or float tanks or um like be like saunas or float tanks or um like um yeah like any any like biohacking um yeah like any any like biohacking um yeah like any any like biohacking devices that you'd use at home. Nice. devices that you'd use at home. Nice. devices that you'd use at home. Nice. Nice. Cuz like when I'm looking, you Nice. Cuz like when I'm looking, you Nice. Cuz like when I'm looking, you know, at the marketplace, you know, know, at the marketplace, you know, know, at the marketplace, you know, there's like this spectrum. You've got there's like this spectrum. You've got there's like this spectrum. You've got like the, you know, DIY chest freezers, like the, you know, DIY chest freezers, like the, you know, DIY chest freezers, you know, like ice chest freezers. Um, you know, like ice chest freezers. Um, you know, like ice chest freezers. Um, you got the people that are just pouring you got the people that are just pouring you got the people that are just pouring ice cubes into like a bathtub. Uh, then ice cubes into like a bathtub. Uh, then ice cubes into like a bathtub. Uh, then you got like the inflatables. You've got you got like the inflatables. You've got you got like the inflatables. You've got the, you know, stationary devices, the, you know, stationary devices, the, you know, stationary devices, stationary tubs. Then you've got like stationary tubs. Then you've got like stationary tubs. Then you've got like these, you know, steel like the Morasco these, you know, steel like the Morasco these, you know, steel like the Morasco Forge, whatever the pronunciation of Forge, whatever the pronunciation of Forge, whatever the pronunciation of that brand is, but those are like that brand is, but those are like that brand is, but those are like 112,000 for a a coal plunge. So, I I 112,000 for a a coal plunge. So, I I 112,000 for a a coal plunge. So, I I would imagine, you know, everyone's would imagine, you know, everyone's would imagine, you know, everyone's going to kind of fit in that spectrum a going to kind of fit in that spectrum a going to kind of fit in that spectrum a little bit differently. But, I like the little bit differently. But, I like the little bit differently. But, I like the idea of an inflatable one that's idea of an inflatable one that's idea of an inflatable one that's portable, for sure. Mhm. Yeah. So, all portable, for sure. Mhm. Yeah. So, all portable, for sure. Mhm. Yeah. So, all all of our our units are are are all of our our units are are are all of our our units are are are portable. Uh, not too many people use it portable. Uh, not too many people use it portable. Uh, not too many people use it for the portability, like they they like
31:00for the portability, like they they like for the portability, like they they like to keep it at their home, but they like to keep it at their home, but they like to keep it at their home, but they like the flexibility or the versatility of the flexibility or the versatility of the flexibility or the versatility of bringing it in their garage or their bringing it in their garage or their bringing it in their garage or their garden or their patio or their balcony. garden or their patio or their balcony. garden or their patio or their balcony. So, you know, if if it's winter time to So, you know, if if it's winter time to So, you know, if if it's winter time to it's frosty outside, they want to bring it's frosty outside, they want to bring it's frosty outside, they want to bring it into their garage. Or summertime, it into their garage. Or summertime, it into their garage. Or summertime, sun's out, they want a cold plunge when sun's out, they want a cold plunge when sun's out, they want a cold plunge when the sun's right there and it's a bit the sun's right there and it's a bit the sun's right there and it's a bit easier. So, it just gives a bit more easier. So, it just gives a bit more easier. So, it just gives a bit more flex flexibility. And we also have uh flex flexibility. And we also have uh flex flexibility. And we also have uh celebrities and and and um celebrities celebrities and and and um celebrities celebrities and and and um celebrities and influencers who want to travel if and influencers who want to travel if and influencers who want to travel if they if they're like a rapper and they they if they're like a rapper and they they if they're like a rapper and they want to cope plunge after um after a set want to cope plunge after um after a set want to cope plunge after um after a set or if they've got like a m movie set and or if they've got like a m movie set and or if they've got like a m movie set and they want like their whole team to co they want like their whole team to co they want like their whole team to co plunge um throughout the the whole plunge um throughout the the whole plunge um throughout the the whole duration of it. So there's a lot of duration of it. So there's a lot of duration of it. So there's a lot of different angles people use it for. Um different angles people use it for. Um different angles people use it for. Um but I would say 90% of the people have but I would say 90% of the people have but I would say 90% of the people have it at their home and they don't really it at their home and they don't really it at their home and they don't really move it too much. They just like not move it too much. They just like not move it too much. They just like not having to have like four people have it having to have like four people have it having to have like four people have it lifted because it's a huge huge unit to lifted because it's a huge huge unit to lifted because it's a huge huge unit to lift. What What's the setup time like lift. What What's the setup time like lift. What What's the setup time like when you get it? Like how long does it
32:00when you get it? Like how long does it when you get it? Like how long does it take to inflate, set up, all that good take to inflate, set up, all that good take to inflate, set up, all that good stuff? Uh it takes like 15 minutes. So stuff? Uh it takes like 15 minutes. So stuff? Uh it takes like 15 minutes. So yeah. And our our our new one is going yeah. And our our our new one is going yeah. And our our our new one is going to be like five. Um it's just going to to be like five. Um it's just going to to be like five. Um it's just going to be like Yeah. Plug and play. And you be like Yeah. Plug and play. And you be like Yeah. Plug and play. And you also sell like a standalone chiller too, also sell like a standalone chiller too, also sell like a standalone chiller too, right? It's like if people have their right? It's like if people have their right? It's like if people have their own tub or whatever unit they've already own tub or whatever unit they've already own tub or whatever unit they've already got, they can just plug the chiller got, they can just plug the chiller got, they can just plug the chiller itself into it, right? Yeah. Yeah. Um it itself into it, right? Yeah. Yeah. Um it itself into it, right? Yeah. Yeah. Um it it fits kind of any anything that has a it fits kind of any anything that has a it fits kind of any anything that has a point point point or.5 in connection or or a 3/4 in or.5 in connection or or a 3/4 in or.5 in connection or or a 3/4 in connection. It'll plug in there and connection. It'll plug in there and connection. It'll plug in there and it'll it'll cool the water or heat the it'll it'll cool the water or heat the it'll it'll cool the water or heat the water. So, it's pretty handy that way. water. So, it's pretty handy that way. water. So, it's pretty handy that way. What What's the uh time between cooling What What's the uh time between cooling What What's the uh time between cooling and heating? If you're getting the if and heating? If you're getting the if and heating? If you're getting the if you're trying to do both, if you're you're trying to do both, if you're you're trying to do both, if you're chilling it down to 37 and then cranking chilling it down to 37 and then cranking chilling it down to 37 and then cranking it up to 105, like how long does it take it up to 105, like how long does it take it up to 105, like how long does it take to transition that temperature? Yeah, it to transition that temperature? Yeah, it to transition that temperature? Yeah, it takes about 7 7 to 8 hours to transition takes about 7 7 to 8 hours to transition takes about 7 7 to 8 hours to transition the temperature. So, if people want to the temperature. So, if people want to the temperature. So, if people want to like cold plunge it in the morning and like cold plunge it in the morning and like cold plunge it in the morning and then hot tub in the evening, then they
33:00then hot tub in the evening, then they then hot tub in the evening, then they they would do that. Or if they cold they would do that. Or if they cold they would do that. Or if they cold plunge during the week, then they would plunge during the week, then they would plunge during the week, then they would just hot tub at the at the weekend. just hot tub at the at the weekend. just hot tub at the at the weekend. Gotcha. Gotcha. That makes sense. Very Gotcha. Gotcha. That makes sense. Very Gotcha. Gotcha. That makes sense. Very cool. Um, what what's what else got you cool. Um, what what's what else got you cool. Um, what what's what else got you excited from a business standpoint, man? excited from a business standpoint, man? excited from a business standpoint, man? Like I love business just as much as I Like I love business just as much as I Like I love business just as much as I love biohacking. So like you got the new love biohacking. So like you got the new love biohacking. So like you got the new product coming out next month. What product coming out next month. What product coming out next month. What what's been the biggest hurdle or what's been the biggest hurdle or what's been the biggest hurdle or roadblock? Cuz if y'all one of the roadblock? Cuz if y'all one of the roadblock? Cuz if y'all one of the first, you know, movers and shakers in first, you know, movers and shakers in first, you know, movers and shakers in the portable inflatable space, having the portable inflatable space, having the portable inflatable space, having all of this competition come out of the all of this competition come out of the all of this competition come out of the woodwork. Is that has that worked well woodwork. Is that has that worked well woodwork. Is that has that worked well for you because you just stand out from for you because you just stand out from for you because you just stand out from that competition so much more and that competition so much more and that competition so much more and there's a more awareness overall? Like there's a more awareness overall? Like there's a more awareness overall? Like how has that impacted y'all? Yeah, we how has that impacted y'all? Yeah, we how has that impacted y'all? Yeah, we we've definitely seen like it it's a bit we've definitely seen like it it's a bit we've definitely seen like it it's a bit harder when there's like a lot of the harder when there's like a lot of the harder when there's like a lot of the similar uh products out there. So now uh similar uh products out there. So now uh similar uh products out there. So now uh it be it comes to a point where you have it be it comes to a point where you have it be it comes to a point where you have to innovate faster. Um I think there's a to innovate faster. Um I think there's a to innovate faster. Um I think there's a lot of opportunity still in in the lot of opportunity still in in the lot of opportunity still in in the market, you know, like uh I I for one market, you know, like uh I I for one market, you know, like uh I I for one think there's a a bit of a gap in in think there's a a bit of a gap in in think there's a a bit of a gap in in like the the kind of like the the person like the the kind of like the the person like the the kind of like the the person the transition of from ice or cold
34:00the transition of from ice or cold the transition of from ice or cold showers into the cold plunge. You know, showers into the cold plunge. You know, showers into the cold plunge. You know, I think that that that area has a lot of I think that that that area has a lot of I think that that that area has a lot of room to play in. I do think like the room to play in. I do think like the room to play in. I do think like the mid-tier cold plunges is a bit saturated mid-tier cold plunges is a bit saturated mid-tier cold plunges is a bit saturated right now. Like it's hard to right now. Like it's hard to right now. Like it's hard to differentiate like one one cold plunge differentiate like one one cold plunge differentiate like one one cold plunge for another from another unless you're for another from another unless you're for another from another unless you're pretty savvy and know what the pretty savvy and know what the pretty savvy and know what the difference of the chillers are. Um so difference of the chillers are. Um so difference of the chillers are. Um so yeah, I think I think like being first yeah, I think I think like being first yeah, I think I think like being first to market definitely helps. there is to market definitely helps. there is to market definitely helps. there is more competition out there like that more competition out there like that more competition out there like that that makes it hard for us to to sell and that makes it hard for us to to sell and that makes it hard for us to to sell and differentiate especially with price differentiate especially with price differentiate especially with price price sensitive buyers who don't really price sensitive buyers who don't really price sensitive buyers who don't really care about brand sometimes. Um but in care about brand sometimes. Um but in care about brand sometimes. Um but in the cases where people do look at brand the cases where people do look at brand the cases where people do look at brand and find our story and and look at our and find our story and and look at our and find our story and and look at our Instagram and like see how active we Instagram and like see how active we Instagram and like see how active we are, we we we do shine there. So um it are, we we we do shine there. So um it are, we we we do shine there. So um it depends like what the buyer is is is depends like what the buyer is is is depends like what the buyer is is is looking for and what they they they look looking for and what they they they look looking for and what they they they look for. like we've got a lot of a lot of for. like we've got a lot of a lot of for. like we've got a lot of a lot of reviews on YouTube as well like that we reviews on YouTube as well like that we reviews on YouTube as well like that we from like influencers such as uh Ben
35:00from like influencers such as uh Ben from like influencers such as uh Ben Greenfield uh Michael Kumar and like all Greenfield uh Michael Kumar and like all Greenfield uh Michael Kumar and like all the the co the big cold plunge um the the co the big cold plunge um the the co the big cold plunge um reviewers as well. So uh yeah we've got reviewers as well. So uh yeah we've got reviewers as well. So uh yeah we've got like quite a lot of social proof from like quite a lot of social proof from like quite a lot of social proof from being first first to market. Mhm. Um and being first first to market. Mhm. Um and being first first to market. Mhm. Um and from a business point like the yeah the from a business point like the yeah the from a business point like the yeah the the hardest thing was launching you know the hardest thing was launching you know the hardest thing was launching you know like I I had no uh investment no um no like I I had no uh investment no um no like I I had no uh investment no um no team around me so I was doing everything team around me so I was doing everything team around me so I was doing everything myself and now it's a little bit easier. myself and now it's a little bit easier. myself and now it's a little bit easier. I mean I I launched the business on I mean I I launched the business on I mean I I launched the business on credit cards on on ad spend and it was credit cards on on ad spend and it was credit cards on on ad spend and it was the most stressful six months of my life the most stressful six months of my life the most stressful six months of my life and it really gave me a a pretty harsh and it really gave me a a pretty harsh and it really gave me a a pretty harsh introduction into entrepreneurship. introduction into entrepreneurship. introduction into entrepreneurship. And uh but yeah, it's it's got a little And uh but yeah, it's it's got a little And uh but yeah, it's it's got a little bit easier since then. Like I've got bit easier since then. Like I've got bit easier since then. Like I've got like a team around me and um yeah, it's like a team around me and um yeah, it's like a team around me and um yeah, it's it's it's it's been it's been a wild it's it's it's been it's been a wild it's it's it's been it's been a wild ride so far. So you launched with paid ride so far. So you launched with paid ride so far. So you launched with paid advertising kind of right out the gate. advertising kind of right out the gate. advertising kind of right out the gate. Was that something that you had a Was that something that you had a Was that something that you had a background in or were pretty familiar background in or were pretty familiar background in or were pretty familiar with? Uh I had been launched in Yeah, I
36:00with? Uh I had been launched in Yeah, I with? Uh I had been launched in Yeah, I I had a experience with uh e-commerce or I had a experience with uh e-commerce or I had a experience with uh e-commerce or crowdfunding projects before. So it was crowdfunding projects before. So it was crowdfunding projects before. So it was always my dream to like launch uh like a always my dream to like launch uh like a always my dream to like launch uh like a product like a product business and when product like a product business and when product like a product business and when I had a passion for coal engine it just I had a passion for coal engine it just I had a passion for coal engine it just made sense to launch a product in in made sense to launch a product in in made sense to launch a product in in that space. So, I had launched a few that space. So, I had launched a few that space. So, I had launched a few products on Kickstarter, Indiegogo, and products on Kickstarter, Indiegogo, and products on Kickstarter, Indiegogo, and I had a bit of experience doing that, I had a bit of experience doing that, I had a bit of experience doing that, like doing the ads, doing the pre like doing the ads, doing the pre like doing the ads, doing the pre pre-signup funnel, uh, getting people pre-signup funnel, uh, getting people pre-signup funnel, uh, getting people involved, like interested, building a involved, like interested, building a involved, like interested, building a community on Facebook, and then community on Facebook, and then community on Facebook, and then launching on on those plants platforms. launching on on those plants platforms. launching on on those plants platforms. But I had always been using other But I had always been using other But I had always been using other people's credit cards for to launch people's credit cards for to launch people's credit cards for to launch their products. Uh, so it was a their products. Uh, so it was a their products. Uh, so it was a completely different experience with my completely different experience with my completely different experience with my own cash on the line. And it was hard to own cash on the line. And it was hard to own cash on the line. And it was hard to focus because you're you're kind of focus because you're you're kind of focus because you're you're kind of emotional. Mhm. Uh it was and it takes a emotional. Mhm. Uh it was and it takes a emotional. Mhm. Uh it was and it takes a while too. It takes a while to like while too. It takes a while to like while too. It takes a while to like build up the ad, you know, data to see build up the ad, you know, data to see build up the ad, you know, data to see what's working and what's not. So you're what's working and what's not. So you're what's working and what's not. So you're just kind of hemorrhaging money there in just kind of hemorrhaging money there in just kind of hemorrhaging money there in the beginning. Yeah. Yeah. You're you're
37:00the beginning. Yeah. Yeah. You're you're the beginning. Yeah. Yeah. You're you're testing like 5 to 10K of testing until testing like 5 to 10K of testing until testing like 5 to 10K of testing until you you you find that that messaging you you you find that that messaging you you you find that that messaging sweet spot and like the creative sweet sweet spot and like the creative sweet sweet spot and like the creative sweet spot. The landing page has to be dialed spot. The landing page has to be dialed spot. The landing page has to be dialed like everything. So yeah, it's it's I like everything. So yeah, it's it's I like everything. So yeah, it's it's I mean with everything is there's a bit of mean with everything is there's a bit of mean with everything is there's a bit of a risk in it and you don't know if it's a risk in it and you don't know if it's a risk in it and you don't know if it's going to work out with with going to work out with with going to work out with with entrepreneurship and um I think that's entrepreneurship and um I think that's entrepreneurship and um I think that's where like the the biggest payoffs are where like the the biggest payoffs are where like the the biggest payoffs are like you don't know if it's going to like you don't know if it's going to like you don't know if it's going to work work out and you just have to test work work out and you just have to test work work out and you just have to test it in the market to see and validate it. it in the market to see and validate it. it in the market to see and validate it. Mhm. Totally man. So as far as the Mhm. Totally man. So as far as the Mhm. Totally man. So as far as the chillers go I mean from a lay person's chillers go I mean from a lay person's chillers go I mean from a lay person's standpoint they all look very similar standpoint they all look very similar standpoint they all look very similar like they've all got a similar shape. like they've all got a similar shape. like they've all got a similar shape. Um, how how does one differentiate a Um, how how does one differentiate a Um, how how does one differentiate a quality chiller from a subpar chiller? quality chiller from a subpar chiller? quality chiller from a subpar chiller? Yeah, I would say like the the So, Yeah, I would say like the the So, Yeah, I would say like the the So, there's a lot of different factors. Uh, there's a lot of different factors. Uh, there's a lot of different factors. Uh, the the power of the chiller is is a big the the power of the chiller is is a big the the power of the chiller is is a big one, like how powerful it is, like how one, like how powerful it is, like how one, like how powerful it is, like how how fast it cools the water. Uh, I would how fast it cools the water. Uh, I would how fast it cools the water. Uh, I would say there's a lot of new companies say there's a lot of new companies say there's a lot of new companies coming out.
38:00coming out. coming out. So, being in the space, I know what So, being in the space, I know what So, being in the space, I know what chiller manufacturers are the best. So chiller manufacturers are the best. So chiller manufacturers are the best. So ours might be a bit more expensive than ours might be a bit more expensive than ours might be a bit more expensive than others, but the reason being is we we others, but the reason being is we we others, but the reason being is we we have chosen the best chiller suppliers have chosen the best chiller suppliers have chosen the best chiller suppliers for for that reason. Like they they have for for that reason. Like they they have for for that reason. Like they they have the most units in in like out out in the most units in in like out out in the most units in in like out out in field like they've went through the most field like they've went through the most field like they've went through the most iterations. Some of these cheaper iterations. Some of these cheaper iterations. Some of these cheaper chillers that are coming out they some chillers that are coming out they some chillers that are coming out they some of them look like aquarium chillers. So of them look like aquarium chillers. So of them look like aquarium chillers. So the price point on those are extremely the price point on those are extremely the price point on those are extremely low. But again, maybe they're going for low. But again, maybe they're going for low. But again, maybe they're going for like a demog demographic where they like a demog demographic where they like a demog demographic where they don't care if it dies in a few months. don't care if it dies in a few months. don't care if it dies in a few months. like it's only a few hundred. So, um I I like it's only a few hundred. So, um I I like it's only a few hundred. So, um I I would would would say going with someone that has like a say going with someone that has like a say going with someone that has like a longer track record longer track record longer track record like is is like the number one thing. like is is like the number one thing. like is is like the number one thing. Like how many units do they have out in Like how many units do they have out in Like how many units do they have out in the field? How much how how you how many the field? How much how how you how many the field? How much how how you how many years have they been like in the space years have they been like in the space years have they been like in the space is is is a big one. Like how many is is is a big one. Like how many is is is a big one. Like how many iterations has their chiller went iterations has their chiller went iterations has their chiller went through? Um, but but just looking at the
39:00through? Um, but but just looking at the through? Um, but but just looking at the chiller, making sure it doesn't look chiller, making sure it doesn't look chiller, making sure it doesn't look like an aquarium chiller. I think that's like an aquarium chiller. I think that's like an aquarium chiller. I think that's a big one. Um, and making sure it a big one. Um, and making sure it a big one. Um, and making sure it doesn't look like a DIY setup. So, a lot doesn't look like a DIY setup. So, a lot doesn't look like a DIY setup. So, a lot of these chillers have just like a like of these chillers have just like a like of these chillers have just like a like a chiller itself and then they've got a chiller itself and then they've got a chiller itself and then they've got like a filter stuck on the back of the like a filter stuck on the back of the like a filter stuck on the back of the the tub and then they've got like this the tub and then they've got like this the tub and then they've got like this little pre-strainer kind of like bundled little pre-strainer kind of like bundled little pre-strainer kind of like bundled in the the the hoses and you have to DIY in the the the hoses and you have to DIY in the the the hoses and you have to DIY tape it together and and put all tape it together and and put all tape it together and and put all together and like when when you have to together and like when when you have to together and like when when you have to DIY all the stuff together, there's a DIY all the stuff together, there's a DIY all the stuff together, there's a high chance of it leaking like through high chance of it leaking like through high chance of it leaking like through the the pipes. So when when that's when the the pipes. So when when that's when the the pipes. So when when that's when you see that that's kind of like a red you see that that's kind of like a red you see that that's kind of like a red flag as well because your So the way flag as well because your So the way flag as well because your So the way your um sanitation thing works like how your um sanitation thing works like how your um sanitation thing works like how does the purification work in line with does the purification work in line with does the purification work in line with the chiller? Like what does that cycle the chiller? Like what does that cycle the chiller? Like what does that cycle process look like? Uh yeah. So our process look like? Uh yeah. So our process look like? Uh yeah. So our current chiller has a pre filter that is current chiller has a pre filter that is current chiller has a pre filter that is on the back of the the chiller. So it it on the back of the the chiller. So it it on the back of the the chiller. So it it just filters out any of the the larger just filters out any of the the larger just filters out any of the the larger debris and then the the water comes in debris and then the the water comes in debris and then the the water comes in into a micron filter and that that
40:00into a micron filter and that that into a micron filter and that that filters out like the smaller debris. So filters out like the smaller debris. So filters out like the smaller debris. So it's like 20 microns. So it takes out um it's like 20 microns. So it takes out um it's like 20 microns. So it takes out um like any like little particles like bits like any like little particles like bits like any like little particles like bits of dust or sand or like bits your of dust or sand or like bits your of dust or sand or like bits your clothes, things like that. It would take clothes, things like that. It would take clothes, things like that. It would take it out of the water. And then we have it out of the water. And then we have it out of the water. And then we have like sanitation solution. So it's like like sanitation solution. So it's like like sanitation solution. So it's like non non-clorine based sanitizer that you non non-clorine based sanitizer that you non non-clorine based sanitizer that you put in and it it it like kills any put in and it it it like kills any put in and it it it like kills any bacteria and keeps like the the water bacteria and keeps like the the water bacteria and keeps like the the water like fresh and clear for for months. like fresh and clear for for months. like fresh and clear for for months. Nice. So, I I co- punch my my one for Nice. So, I I co- punch my my one for Nice. So, I I co- punch my my one for like 6 months in a in a row without like 6 months in a in a row without like 6 months in a in a row without having to replace the water. Uh you just having to replace the water. Uh you just having to replace the water. Uh you just like add the sanitation, change out the like add the sanitation, change out the like add the sanitation, change out the filter, and then it's it's good to go. filter, and then it's it's good to go. filter, and then it's it's good to go. How often you have to change out the How often you have to change out the How often you have to change out the filter roughly? Uh on our current one, filter roughly? Uh on our current one, filter roughly? Uh on our current one, it's it depends how much you you cold it's it depends how much you you cold it's it depends how much you you cold plunge, but it's every like 3 to four plunge, but it's every like 3 to four plunge, but it's every like 3 to four weeks depending. Yeah. Nice. Yeah, I weeks depending. Yeah. Nice. Yeah, I weeks depending. Yeah. Nice. Yeah, I need to get one for sure, man. Because need to get one for sure, man. Because need to get one for sure, man. Because like now that it's warming up where I'm like now that it's warming up where I'm like now that it's warming up where I'm at, it's just like I haven't been cold at, it's just like I haven't been cold at, it's just like I haven't been cold plunging in the past, you know, few plunging in the past, you know, few plunging in the past, you know, few weeks or so, and I definitely miss that
41:00weeks or so, and I definitely miss that weeks or so, and I definitely miss that being part of my own routine. So, I've being part of my own routine. So, I've being part of my own routine. So, I've got to get an option, a solution to go got to get an option, a solution to go got to get an option, a solution to go through the summer months. So, I'm going through the summer months. So, I'm going through the summer months. So, I'm going to be checking out your your Energized to be checking out your your Energized to be checking out your your Energized brand for sure. Yeah. Yeah. We'll have brand for sure. Yeah. Yeah. We'll have brand for sure. Yeah. Yeah. We'll have to pick you up. It'd be good, man. So, to pick you up. It'd be good, man. So, to pick you up. It'd be good, man. So, when it comes to um this smaller unit when it comes to um this smaller unit when it comes to um this smaller unit that y'all are going to launch next that y'all are going to launch next that y'all are going to launch next month, it's still the the inflatable, month, it's still the the inflatable, month, it's still the the inflatable, same material and fabric, just a smaller same material and fabric, just a smaller same material and fabric, just a smaller footprint, right? Yeah. Yeah, same same footprint, right? Yeah. Yeah, same same footprint, right? Yeah. Yeah, same same material like thinner walls, different material like thinner walls, different material like thinner walls, different different tub design. It's like a pod. different tub design. It's like a pod. different tub design. It's like a pod. Um, it's it's it's still fits like Um, it's it's it's still fits like Um, it's it's it's still fits like really tall people. And then the chiller really tall people. And then the chiller really tall people. And then the chiller is is the biggest thing that's is is the biggest thing that's is is the biggest thing that's different. So the chiller is a quarter different. So the chiller is a quarter different. So the chiller is a quarter horsepower versus a 3/4 horsepower. So horsepower versus a 3/4 horsepower. So horsepower versus a 3/4 horsepower. So it's not as powerful, but it it's really it's not as powerful, but it it's really it's not as powerful, but it it's really efficient. So it's only runs for like a efficient. So it's only runs for like a efficient. So it's only runs for like a dollar a day or half a dollar a day. So dollar a day or half a dollar a day. So dollar a day or half a dollar a day. So 50 cents um less than a cup of coffee. 50 cents um less than a cup of coffee. 50 cents um less than a cup of coffee. and it's plugandplay. So, like a lot of and it's plugandplay. So, like a lot of and it's plugandplay. So, like a lot of the other competitors at that price the other competitors at that price the other competitors at that price point, um, our price point is going to point, um, our price point is going to point, um, our price point is going to be like the like below $2,000. And it's
42:00be like the like below $2,000. And it's be like the like below $2,000. And it's going to have the filtration as well, going to have the filtration as well, going to have the filtration as well, but it's not going to have like any DIY but it's not going to have like any DIY but it's not going to have like any DIY bits and pieces that need to put bits and pieces that need to put bits and pieces that need to put together. Everything's going to be high together. Everything's going to be high together. Everything's going to be high quality. The chiller is super robust. quality. The chiller is super robust. quality. The chiller is super robust. And it's it's it's uh yeah, quarter And it's it's it's uh yeah, quarter And it's it's it's uh yeah, quarter horsepower. Everything's metal fittings. horsepower. Everything's metal fittings. horsepower. Everything's metal fittings. So, it's it's yeah, really excited to So, it's it's yeah, really excited to So, it's it's yeah, really excited to launch it. I I think like it's there's launch it. I I think like it's there's launch it. I I think like it's there's it's going to be a massive hit. Yeah, it's going to be a massive hit. Yeah, it's going to be a massive hit. Yeah, it's exciting, man. What What What's it's exciting, man. What What What's it's exciting, man. What What What's your opinion of these like super high your opinion of these like super high your opinion of these like super high ticket uh ones like that Mirage? Like ticket uh ones like that Mirage? Like ticket uh ones like that Mirage? Like what is that just branding? Like their what is that just branding? Like their what is that just branding? Like their their chiller can't be, you know, better their chiller can't be, you know, better their chiller can't be, you know, better than Ys. I mean, a chiller is a chiller than Ys. I mean, a chiller is a chiller than Ys. I mean, a chiller is a chiller when it's a quality chiller, I would when it's a quality chiller, I would when it's a quality chiller, I would assume. Right. Yeah. So like with assume. Right. Yeah. So like with assume. Right. Yeah. So like with Morocco, I believe their chiller might Morocco, I believe their chiller might Morocco, I believe their chiller might be m made inhouse. So and and their be m made inhouse. So and and their be m made inhouse. So and and their their water gets down to like 33° and it their water gets down to like 33° and it their water gets down to like 33° and it has ice. So, it does have like that that has ice. So, it does have like that that has ice. So, it does have like that that extra premium. It's probably for more extra premium. It's probably for more extra premium. It's probably for more like extremely advanced cold plungers like extremely advanced cold plungers like extremely advanced cold plungers who want that really icy experience. I who want that really icy experience. I who want that really icy experience. I don't know if it has jets. I know some
43:00don't know if it has jets. I know some don't know if it has jets. I know some of the the really high-end coal plungers of the the really high-end coal plungers of the the really high-end coal plungers are 10 to 15k. They they go they have are 10 to 15k. They they go they have are 10 to 15k. They they go they have ice and they have jets. So, it's like ice and they have jets. So, it's like ice and they have jets. So, it's like you're you're in a river. So, I think you're you're in a river. So, I think you're you're in a river. So, I think that's like the next level. Um, and then that's like the next level. Um, and then that's like the next level. Um, and then it come Yeah, it comes down to like it's it come Yeah, it comes down to like it's it come Yeah, it comes down to like it's a it's a wooden one. So, you're you're a it's a wooden one. So, you're you're a it's a wooden one. So, you're you're paying for like that kind of aesthetic paying for like that kind of aesthetic paying for like that kind of aesthetic uh rather than like the inflatable drop uh rather than like the inflatable drop uh rather than like the inflatable drop stitch fabric. Um, it's a bit bigger of stitch fabric. Um, it's a bit bigger of stitch fabric. Um, it's a bit bigger of a footprint. It probably has commercial a footprint. It probably has commercial a footprint. It probably has commercial like higher commercial use. So, you like higher commercial use. So, you like higher commercial use. So, you know, they probably have like a bigger know, they probably have like a bigger know, they probably have like a bigger filtration system for people to plunge filtration system for people to plunge filtration system for people to plunge in it like 50 to 100 people plunge a in it like 50 to 100 people plunge a in it like 50 to 100 people plunge a day. Um, but yeah, I'm not sure exactly day. Um, but yeah, I'm not sure exactly day. Um, but yeah, I'm not sure exactly on their specs, but I would say that on their specs, but I would say that on their specs, but I would say that that is probably like it can be used that is probably like it can be used that is probably like it can be used commercial commercial and it it it has commercial commercial and it it it has commercial commercial and it it it has like um a stronger chiller to to get to like um a stronger chiller to to get to like um a stronger chiller to to get to ice and it probably has jets. There's ice and it probably has jets. There's ice and it probably has jets. There's probably not a, you know, significant probably not a, you know, significant probably not a, you know, significant benefit by going 33° versus 37°, right?
44:00benefit by going 33° versus 37°, right? benefit by going 33° versus 37°, right? Like 37 degrees is still pretty freaking Like 37 degrees is still pretty freaking Like 37 degrees is still pretty freaking cold. It It is. It is. I I I think I I cold. It It is. It is. I I I think I I cold. It It is. It is. I I I think I I you probably experienced this, but when you probably experienced this, but when you probably experienced this, but when you get to a certain level of in the you get to a certain level of in the you get to a certain level of in the cold plunging and you you you go to the cold plunging and you you you go to the cold plunging and you you you go to the max like the the minimum temperature max like the the minimum temperature max like the the minimum temperature like you want that next level. So I like you want that next level. So I like you want that next level. So I would say probably like getting getting would say probably like getting getting would say probably like getting getting an ice one would probably be the like an ice one would probably be the like an ice one would probably be the like the next level. I don't know if there's the next level. I don't know if there's the next level. I don't know if there's a huge gap to be honest. It's like I a huge gap to be honest. It's like I a huge gap to be honest. It's like I feel like you you get the majority of feel like you you get the majority of feel like you you get the majority of the benefits if you're sub 40° you're the benefits if you're sub 40° you're the benefits if you're sub 40° you're going to get like extreme norepinephrine going to get like extreme norepinephrine going to get like extreme norepinephrine hit norepine dopamine like you're going hit norepine dopamine like you're going hit norepine dopamine like you're going to have your energy rush. Um so yeah I to have your energy rush. Um so yeah I to have your energy rush. Um so yeah I can't imagine there going to be like a a can't imagine there going to be like a a can't imagine there going to be like a a huge differential. Yeah. You said you huge differential. Yeah. You said you huge differential. Yeah. You said you launched the business and what year was launched the business and what year was launched the business and what year was it? Uh 2022. 22. Yeah. Nice man. So what it? Uh 2022. 22. Yeah. Nice man. So what it? Uh 2022. 22. Yeah. Nice man. So what what's the the long-term game plan with what's the the long-term game plan with what's the the long-term game plan with it all? Like are you going to just build it all? Like are you going to just build it all? Like are you going to just build this into a legacy brand that you just
45:00this into a legacy brand that you just this into a legacy brand that you just keep adding stuff to like the immersion keep adding stuff to like the immersion keep adding stuff to like the immersion tanks and things like that? What's your tanks and things like that? What's your tanks and things like that? What's your what's your future hold? Yeah. So like what's your future hold? Yeah. So like what's your future hold? Yeah. So like the brand is is not just a cold plunge the brand is is not just a cold plunge the brand is is not just a cold plunge brand like we're going to add other brand like we're going to add other brand like we're going to add other wellness devices. Um we the the vision wellness devices. Um we the the vision wellness devices. Um we the the vision is to to get a cold plunge in everyone's is to to get a cold plunge in everyone's is to to get a cold plunge in everyone's house in the US and the the new product house in the US and the the new product house in the US and the the new product that we're launching is a step towards that we're launching is a step towards that we're launching is a step towards that. Um, another another thing that I'm that. Um, another another thing that I'm that. Um, another another thing that I'm really passionate about is is the fact really passionate about is is the fact really passionate about is is the fact that the cold immersion regulates your that the cold immersion regulates your that the cold immersion regulates your nervous system. So, I do think there's nervous system. So, I do think there's nervous system. So, I do think there's an opportunity to to bring an opportunity to to bring an opportunity to to bring um uh uh like float tanks into the into um uh uh like float tanks into the into um uh uh like float tanks into the into the industry. So, I personally love the industry. So, I personally love the industry. So, I personally love float tanks. whatever I love doing float tanks. whatever I love doing float tanks. whatever I love doing myself. So, sauna, cold, float tank, myself. So, sauna, cold, float tank, myself. So, sauna, cold, float tank, like all those modalities like I want to like all those modalities like I want to like all those modalities like I want to bring into the energized brand. I love bring into the energized brand. I love bring into the energized brand. I love it, man. I have not yet done a float it, man. I have not yet done a float it, man. I have not yet done a float tank, but I've read up on it. I feel tank, but I've read up on it. I feel tank, but I've read up on it. I feel like that is what my my body and my
46:00like that is what my my body and my like that is what my my body and my brain would benefit from the most. Like brain would benefit from the most. Like brain would benefit from the most. Like just total stillness of the mind. Like I just total stillness of the mind. Like I just total stillness of the mind. Like I don't like I mean I'm an entrepreneur, don't like I mean I'm an entrepreneur, don't like I mean I'm an entrepreneur, too, just like yourself. I mean, you're too, just like yourself. I mean, you're too, just like yourself. I mean, you're constantly thinking about work. You're I constantly thinking about work. You're I constantly thinking about work. You're I mean there's no there's no clocking out. mean there's no there's no clocking out. mean there's no there's no clocking out. like you you're just you're always on go like you you're just you're always on go like you you're just you're always on go mode. But if you can just submerse mode. But if you can just submerse mode. But if you can just submerse yourself in a flow tank where there is yourself in a flow tank where there is yourself in a flow tank where there is no stimulus whatsoever, no no noise, no no stimulus whatsoever, no no noise, no no stimulus whatsoever, no no noise, no movement, no no nothing, you're just movement, no no nothing, you're just movement, no no nothing, you're just there alone with your thoughts until there alone with your thoughts until there alone with your thoughts until you're able to reckon with your you're able to reckon with your you're able to reckon with your thoughts. I feel like that would be thoughts. I feel like that would be thoughts. I feel like that would be incredibly therapeutic. Exactly. Yeah. incredibly therapeutic. Exactly. Yeah. incredibly therapeutic. Exactly. Yeah. No, it's it's like Joe Rogan has a huge No, it's it's like Joe Rogan has a huge No, it's it's like Joe Rogan has a huge tank in his house and it's for that tank in his house and it's for that tank in his house and it's for that reason, you know, you've got the dark reason, you know, you've got the dark reason, you know, you've got the dark room, you're you're floating. It feels room, you're you're floating. It feels room, you're you're floating. It feels like yeah, you're in a different planet like yeah, you're in a different planet like yeah, you're in a different planet and there's there's like no sense. and there's there's like no sense. and there's there's like no sense. There's no sensation. So, yeah, it's There's no sensation. So, yeah, it's There's no sensation. So, yeah, it's you're forced to empty your mind and you you're forced to empty your mind and you you're forced to empty your mind and you you go like deep into your subconscious. you go like deep into your subconscious. you go like deep into your subconscious. I feel like that's where the best ideas I feel like that's where the best ideas I feel like that's where the best ideas happen when you're in sitting in happen when you're in sitting in happen when you're in sitting in silence. You and like the float tank
47:00silence. You and like the float tank silence. You and like the float tank forces forces that. Well, when when is forces forces that. Well, when when is forces forces that. Well, when when is that going to come out, man? When you that going to come out, man? When you that going to come out, man? When you get that in the in the pipeline? I think get that in the in the pipeline? I think get that in the in the pipeline? I think that will be probably next year, I would that will be probably next year, I would that will be probably next year, I would say. You got some prototypes in mind. Uh say. You got some prototypes in mind. Uh say. You got some prototypes in mind. Uh I h I haven't ordered the prototypes I h I haven't ordered the prototypes I h I haven't ordered the prototypes just yet, but yeah, we're we're we're just yet, but yeah, we're we're we're just yet, but yeah, we're we're we're we're trying to trying to fit it in. we're trying to trying to fit it in. we're trying to trying to fit it in. Nice, man. That's super exciting. Well, Nice, man. That's super exciting. Well, Nice, man. That's super exciting. Well, let me know when that comes out and I'll let me know when that comes out and I'll let me know when that comes out and I'll be for sure getting one cuz I've got be for sure getting one cuz I've got be for sure getting one cuz I've got like my own little studio here, like my like my own little studio here, like my like my own little studio here, like my own gym. I'm kind of making my own own gym. I'm kind of making my own own gym. I'm kind of making my own compound and I feel like I need a sauna, compound and I feel like I need a sauna, compound and I feel like I need a sauna, a cold plunge, and a float tank and I'll a cold plunge, and a float tank and I'll a cold plunge, and a float tank and I'll be good to go. Sweet. Well, yeah, we'll be good to go. Sweet. Well, yeah, we'll be good to go. Sweet. Well, yeah, we'll have to get you the energized suite. have to get you the energized suite. have to get you the energized suite. Heck yeah, man. Let me know. Um, well, Heck yeah, man. Let me know. Um, well, Heck yeah, man. Let me know. Um, well, sweet, brother. I'm super excited for sweet, brother. I'm super excited for sweet, brother. I'm super excited for you. I'm excited about uh what you're you. I'm excited about uh what you're you. I'm excited about uh what you're doing. The goal of getting a float tank doing. The goal of getting a float tank doing. The goal of getting a float tank or a a cold plunge in every home is an or a a cold plunge in every home is an or a a cold plunge in every home is an awesome one, man. I feel like people awesome one, man. I feel like people awesome one, man. I feel like people would benefit from it for sure. Thanks, would benefit from it for sure. Thanks, would benefit from it for sure. Thanks, man. Yeah, I appreciate you having me man. Yeah, I appreciate you having me man. Yeah, I appreciate you having me on. And uh yeah, I'll I'll speak to you on. And uh yeah, I'll I'll speak to you on. And uh yeah, I'll I'll speak to you later. My pleasure, brother. Where where later. My pleasure, brother. Where where later. My pleasure, brother. Where where do people go to find out more about you do people go to find out more about you do people go to find out more about you and the brand and just dive a little and the brand and just dive a little and the brand and just dive a little deeper? Uh yeah, so you can find my
48:00deeper? Uh yeah, so you can find my deeper? Uh yeah, so you can find my brand, Energize Health. So, Energize brand, Energize Health. So, Energize brand, Energize Health. So, Energize spelled with an I instead of E. spelled with an I instead of E. spelled with an I instead of E. energizehealth.com or our Instagram is energizehealth.com or our Instagram is energizehealth.com or our Instagram is energizealth and then my personal one is energizealth and then my personal one is energizealth and then my personal one is Irish ice method. Irish Ice Method. I Irish ice method. Irish Ice Method. I Irish ice method. Irish Ice Method. I like that man. Did you have a Did you like that man. Did you have a Did you like that man. Did you have a Did you try to get energized with the E and I'm try to get energized with the E and I'm try to get energized with the E and I'm sure it was taken so you just went with sure it was taken so you just went with sure it was taken so you just went with the I. So the way I I went with I the I. So the way I I went with I the I. So the way I I went with I because like it it correlates to what because like it it correlates to what because like it it correlates to what the brand ethos is about. So um it inner the brand ethos is about. So um it inner the brand ethos is about. So um it inner energy is is the whole ethos. So like energy is is the whole ethos. So like energy is is the whole ethos. So like you can you can you can sustain your you can you can you can sustain your you can you can you can sustain your your energy from within rather than your energy from within rather than your energy from within rather than seeking external methods whether it's seeking external methods whether it's seeking external methods whether it's like caffeine or alcohol like why I quit like caffeine or alcohol like why I quit like caffeine or alcohol like why I quit alcohol. So um the cold plunge gives you alcohol. So um the cold plunge gives you alcohol. So um the cold plunge gives you that energy naturally like float tank that energy naturally like float tank that energy naturally like float tank gives you like that that clarity. Uh the gives you like that that clarity. Uh the gives you like that that clarity. Uh the sauna helps you with energy as well and sauna helps you with energy as well and sauna helps you with energy as well and and recovery. So every everything you and recovery. So every everything you and recovery. So every everything you have is within in yourself. I love it,
49:00have is within in yourself. I love it, have is within in yourself. I love it, man. I love it. Well, Kieran, I really man. I love it. Well, Kieran, I really man. I love it. Well, Kieran, I really appreciate the time, brother. If there's appreciate the time, brother. If there's appreciate the time, brother. If there's anything I can do for you, just let me anything I can do for you, just let me anything I can do for you, just let me know, man. All right. Thanks, Robert. know, man. All right. Thanks, Robert. know, man. All right. Thanks, Robert. See you, bud. Take care. See you.